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Shaun Banta
DIRECTOR OF BUSINESS DEVELOPMENT,
CLOUDBAKERS
CHICAGO, IL ~ JUNE 20 - 21, 2018 | DIGIMARCONMIDWEST.COM
#DigiMarConMidwest
Using Automation and AI to
Provide A More Humanistic
Customer Experience
KEYNOTE
Using Automation and AI
to Provide A Humanistic
Customer Experience
Shaun Banta
PREVIOUS
Manager of Cloud Enablement
& Business Analysis
NOW
Director of Business Development
Take Your First step with
Automation & AI
Agenda
1
2
3
AI and Automation are common place
Agenda
1
2
3
AI and Automation are common place
How can YOU build an AI & Automation
strategy around your customers?
Agenda
1
2
3
AI and Automation are common place
How can YOU build an AI & Automation
strategy around your customers?
Putting AI & Automation into Practice
Automation
Everywhere
1
2
3
VS.
SEARCH TERM
Today
10 Years Ago
ENDLESS
SCROLL
G
oogle
Photos
VS.
Google
Today
10 Years Ago
Experience
1
2
3
G
oogle
M
aps
VS.
ACCOUNTING
INFORMATION &
PREVIOUS NOTES
Today
10 Years Ago
LONG QUEUE
LINES & MULTIPLE
NUMBERS
1
2
3
ContextualCaller
Inform
ation
ContextualCaller
Inform
ation
VS.
ACCOUNTING
INFORMATION &
PREVIOUS NOTES
Today
10 Years Ago
LONG QUEUE
LINES & MULTIPLE
NUMBERS
1
2
3
ContextualCaller
Inform
ation
ContextualCaller
Inform
ation
Focus On Your
Customers
1
2
3
Employee Culture
Business Vibe
Customer Value
Mode of Communication
Value to Customers
Company Goals
Culture
Mission
Customers
1
2
3
1
RelevantW
ebpage
Content
2
N
ew
ProductReview
s
4
H
andw
ritten
H
oliday
Cards
3
CurrentProjectU
pdates
1
2
3
Create Your
Feedback Loop
Taking Your
First Step
1
2
3
Are you here?
1
2
3
Or here?
1
2
3
Step 1
Step 2
Step 3
Step 4
Step 5
Find a reputable
platform
Find fuel to
prime the
engine
Tailor your content
Plan, Execute, &
Monitor
Prioritize
1
2
3
PrioritizeMarketing Qualified Leads
Sales Qualified
Leads
Opportunity
Close
Search
1
2
3
Prime
1
2
3
1
2
3
Tailor
1
W
here
is
yourcontentgoing?
2
W
hatare
yourclients
interested
in?
3
H
ow
do
you
respond
to
negativity?
And
positivity?
4
D
o
you
know
yourtarget
tim
es?
5
W
hatis
the
bestchannelto
reach
yourm
arket?
Implement
1
2
3
1
2
3
AI and Automation are common place
Build an AI & Automation strategy
around your customers
Putting AI & Automation into Practice
Prioritize, Search, Prime, Tailor, Implement
Thank You
Shaun Banta
shaun@cloudbakers.com
312-380-6827
www.cloudbakers.com
Reach out!
Connect with people. Contribute to their purpose.
yo
Using Automation and AI to Provide A More Humanistic Customer Experience - Shaun Banta, Cloudbakers

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