The document discusses content marketing strategies and trends. It provides statistics showing that most of the buyer journey is completed through online content before prospects contact vendors. However, much marketing content goes unused. It then discusses how SAP has created a content hub and publisher model to establish thought leadership and drive organic traffic and conversions through high-quality, customer-centric content rather than promotional materials. It also notes trends toward more visual and mobile-friendly content.
Case Study: Moving From The 'Why?' To The 'How?' A look Inside SAP’s Strategy...G3 Communications
In this presentation, Michael Brenner offers an in-depth look at what it takes to create a successful content hub for your brand. Michael will also explain the relationship between getting found (SEO) getting shared (social) and getting leads (conversion), and show how effective content drives this relationship.
Leveraging User-Generated Content to Grow Your Buyer CommunitySAP Ariba
Is user-generated content surpassing company-branded content? In today’s world, consumers are addicted to social media. So why not give them what they love? User-generated content is 50% more trusted and 35% more memorable than other forms of media. Consumers tend to be drawn to websites where conversations and interaction between real people happen. Customers prefer and trust visual content that comes from other users because it gives value, adds credibility and sparks online users’ interest in a brand. Although branded content is key, when coupled with user-generated content, your content is 28% more effective in converting conversations into sales opportunities. Come join Barbara Giamanco, a leader in social selling and learn how to leverage the power of content contributed by your customers to promote your company brand, increase sales and ultimately, drive business growth.
During 3 sessions, Marketo's Solution Consultants will answer all the questions you've always wanted to ask about Lead Management, ABM, and more. Ask us anything to get you and your team started to improve and scale-up your marketing with an automation platform.
70% of campaign performance is driven by creative, yet the majority of markets are still using static banners with no personalisation or data insights.
Come learn how JoyStick has rolled out data-driven campaigns with smart personalized creatives for global brands such as Google, Nike, HBO & Netflix to name only a few.
#AskSAP Analytics Innovations Community Call: SAP Analytics Fall 2018 Innovat...SAP Analytics
Analytics are the window into an Intelligent Enterprise and the landscapes are always changing, evolving, and improving. We’ve gone from ‘governed BI’ to ‘modern and agile BI with data discovery’, to the acceptance of cloud analytics and now emergent ‘smart BI’ using AI and machine learning to provide natural language interfaces. Innovation is moving both technology and the benefits it can offer organizations rapidly forward - on premise, in the cloud, and hybrid.
Discover how we’re bringing analytics together, making analytics easier, and delivering modern innovation in the cloud. Visit www.sap.com/asksap
Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry, covering Amazon, Google, Facebook, Instagram, and more.
Content Marketing: Moving From the 'Why?' to the 'How?'Michael Brenner
The internet, social technologies and mobile accessibility have increased the amount of information has created a battle for customer attention. To succeed, brands must become like publishers, create content destinations (or hubs) to become a primary source of information for their customers.
In this presentation, I explain why you need to create a content hub, what metrics will help you sell it in and also how to create one in a few simple steps.
For our latest Google Marketing Platform Sydney meetup, we spoke with New Business Manager at Google, Rebecca Robson to get a high level, holistic overview of YouTube.
We looked at the three groups YouTube is made for - Users, Creators and Brands, and shared best practices on how to win on Youtube. Including how to reach the right people, win their attention and finally optimise toward your success metrics.
What we covered:
- Why YouTube
- YouTube Users
- Millennials on YouTube
- Parents on YouTube
- GenX on YouTube
- YouTube growth
- YouTube growth in Australia
- YouTube creators
- YouTube for brands
- How can businesses win on YouTube?
- How to find new customers
- High-intent audiences
- YouTube intent signals
- Improved audience types
- Google Search and YouTube
- Custom intent audiences case studies
- Creative for brands
- YouTube optimisation and measurement
Case Study: Moving From The 'Why?' To The 'How?' A look Inside SAP’s Strategy...G3 Communications
In this presentation, Michael Brenner offers an in-depth look at what it takes to create a successful content hub for your brand. Michael will also explain the relationship between getting found (SEO) getting shared (social) and getting leads (conversion), and show how effective content drives this relationship.
Leveraging User-Generated Content to Grow Your Buyer CommunitySAP Ariba
Is user-generated content surpassing company-branded content? In today’s world, consumers are addicted to social media. So why not give them what they love? User-generated content is 50% more trusted and 35% more memorable than other forms of media. Consumers tend to be drawn to websites where conversations and interaction between real people happen. Customers prefer and trust visual content that comes from other users because it gives value, adds credibility and sparks online users’ interest in a brand. Although branded content is key, when coupled with user-generated content, your content is 28% more effective in converting conversations into sales opportunities. Come join Barbara Giamanco, a leader in social selling and learn how to leverage the power of content contributed by your customers to promote your company brand, increase sales and ultimately, drive business growth.
During 3 sessions, Marketo's Solution Consultants will answer all the questions you've always wanted to ask about Lead Management, ABM, and more. Ask us anything to get you and your team started to improve and scale-up your marketing with an automation platform.
70% of campaign performance is driven by creative, yet the majority of markets are still using static banners with no personalisation or data insights.
Come learn how JoyStick has rolled out data-driven campaigns with smart personalized creatives for global brands such as Google, Nike, HBO & Netflix to name only a few.
#AskSAP Analytics Innovations Community Call: SAP Analytics Fall 2018 Innovat...SAP Analytics
Analytics are the window into an Intelligent Enterprise and the landscapes are always changing, evolving, and improving. We’ve gone from ‘governed BI’ to ‘modern and agile BI with data discovery’, to the acceptance of cloud analytics and now emergent ‘smart BI’ using AI and machine learning to provide natural language interfaces. Innovation is moving both technology and the benefits it can offer organizations rapidly forward - on premise, in the cloud, and hybrid.
Discover how we’re bringing analytics together, making analytics easier, and delivering modern innovation in the cloud. Visit www.sap.com/asksap
Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry, covering Amazon, Google, Facebook, Instagram, and more.
Content Marketing: Moving From the 'Why?' to the 'How?'Michael Brenner
The internet, social technologies and mobile accessibility have increased the amount of information has created a battle for customer attention. To succeed, brands must become like publishers, create content destinations (or hubs) to become a primary source of information for their customers.
In this presentation, I explain why you need to create a content hub, what metrics will help you sell it in and also how to create one in a few simple steps.
For our latest Google Marketing Platform Sydney meetup, we spoke with New Business Manager at Google, Rebecca Robson to get a high level, holistic overview of YouTube.
We looked at the three groups YouTube is made for - Users, Creators and Brands, and shared best practices on how to win on Youtube. Including how to reach the right people, win their attention and finally optimise toward your success metrics.
What we covered:
- Why YouTube
- YouTube Users
- Millennials on YouTube
- Parents on YouTube
- GenX on YouTube
- YouTube growth
- YouTube growth in Australia
- YouTube creators
- YouTube for brands
- How can businesses win on YouTube?
- How to find new customers
- High-intent audiences
- YouTube intent signals
- Improved audience types
- Google Search and YouTube
- Custom intent audiences case studies
- Creative for brands
- YouTube optimisation and measurement
#askSAP Analytics Innovations Community Call: Become an Intelligent Enterpris...SAP Analytics
New digital technologies allow companies to make core business processes more intelligent. Companies can automate business processes and augment employee's capabilities to let them do more than they could do before with more focus on strategic tasks based on real-time and forward-looking insights. This shift is accelerating in every industry and compelling every organization to transform into an intelligent enterprise to nimbly adapt to new market realities. SAP S/4HANA is the digital core platform to become such an intelligent enterprise. This digital transformation is driving the need for more analytics and a big opportunity which occurs through this transformation is to give all employees, partners and customers, immediate and forward-looking insights into what is going on and what is going to happen next.
Ever wonder how businesses will survive when customers specify the terms of your relationship? We found some striking trends you’ll want to take a look at.
Explore the Five Trends.
See what they are and discover ways that brands like yours can adapt to succeed in the future.
Learn more about how SAP Leonardo is driving business results please visit: http://sap.to/6007EuIkl
Um die digitalen Erlebnisse zu ermöglichen, die den immer komplexeren Bedürfnissen der Käufer gerecht werden und das Wachstum vorantreiben, brauchst du vorausschauende Lösungen. Hört von Kathrin Thorburn, Solution Consultant von Marketo Engage, die neuesten Innovationen von Marketo Engage informiert euch über all die aufregenden neuen Produktfunktionen, die jetzt verfügbar sind, sowie die, die später in diesem Jahr auf euch zukommen.
Lerne mehr über die Marketo Roadmap Themen und welche Innovationen damit verbunden sind.
From 10 to 100 million - Segolene Finet - Talentsoft - Adobe Summit 2019 - Ma...Marketo
From 10 to 100 million – how you scale your marketing smarter
Growth is exciting. Growth means advancement and usually translates into success. Growth also means having the right fundamentals in place to ensure that your marketing organisation is growing and adapting to the fast-changing industry properly. Throughout the growth process, you’re bound to have a variety of questions such as: Is your marketing tech stack scalable? When do you start the hiring process, so you don’t burn out your CMO? The session will be able to answer those and many more.
You’ll leave understanding that:
- Growth isn’t linear
- A strong base is crucial to building the right marketing technology operations
- Your marketing mission needs to adapt to your growth
5 Strategies to Supercharge Your Data-Driven MarketingMarketo
The majority of marketers agree — data-driven marketing is an essential practice for any business. But what does it look like to “get it right?” And if your approach is less than sound, what are the consequences?
You'll learn about:
-Why data-driven marketing is so difficult to get right
-How to clean, organize, and manage your database
-Where lead lifecycle marketing and account-based marketing fit into a data-driven approach
-Using your data to create more personalized and engaging experiences
-Implementing the right attribution solution for your organization and team
Irina Pashina - UX Strategy Spanning Marketing and Technical Content at SAPLavaConConference
Join this session to hear about the lessons learned from establishing and implementing a unified UX and content strategy to product pages at SAP, the world’s largest provider of enterprise application software serving more than 365,000 customers in 180 countries. Explore results with before-and-after comparison and get actionable tips you can consider and implement in your organization.
What’s the role of UX and content strategy in the digital customer experience for products?
How to translate customer insights and business goals into compelling product pages with relevant and consistent content through an integrated UX approach?
How to reflect constantly changing customer preferences and business transformation in your content?
Collaboration, change management, enablement: why and how? Best practices for bringing a front-end content strategy spanning marcomm and techcomm to life.
In her Dreamforce 2013 presentation, Kristy Grayson, Executive Director of Marketing at Deluxe Corp, explains why social marketing is essential for B2B companies and how to effectively utilize it.
Each quarter, the Digital Marketing Report (DMR) takes a detailed look at performance across digital channels, including paid search, SEO, product ads, CSEs, programmatic, and social media. It also provides insight into major digital trends including share of traffic for search engines, digital platforms, and across devices. Using many of our long-standing clients as an index, Merkle has compiled these reports since 2011 to provide the industry with a set of trustworthy benchmarks that can be leveraged to inform analysts and improve advertising.
Hunting and Winning New Business through Ariba DiscoverySAP Ariba
This session will feature a panel of Ariba Discovery sellers sharing their stories about how they have used Ariba Discovery to find new business and craft winning responses to grow their overall business.
Growth Marketing: How the Biggest Online Brands Create Scalable MarketingIn Marketing We Trust
Growth Marketing: Standing on the shoulders of marketing giants.
How the world’s biggest online companies create scalable marketing and what you can learn.
If you’ve ever built a marketing team you’ll know it’s hard to get it right. So how do the fastest-growing companies in the world build high-performance teams at scale?
Spoiler alert… it’s not a fluke and it’s not access to capital. Like everything that works, there is a recipe for success - you just need to know the ingredients and how to use them. Having worked with marketers at many of the best known, most loved and fastest-growing brands in the world, there are common ingredients for building a high-performance team at scale. This presentation reveals them.
In this presentation, you’ll hear what it takes to build a future proof growth marketing function. You’ll discover the common methods, mindset and habits adopted by high-performance marketing teams.
Finally, you’ll learn what you can do to build on the proven success of the marketing giants.
About your presenter:
Paul is an experienced growth marketer with an entrepreneurial spark. Having founded and acquired several businesses, Paul is currently obsessing over a new mission - creating a nimble global digital marketing and analytics consultancy which outperforms the multi-nationals on every measure (we call it In Marketing We Trust).
Over the past 1.5 decades, Paul worked with some of the worlds best known, most loved and fastest-growing brands across many sectors. Having worked with brands including Save the Children, Oxfam, Expedia, Gumtree, Salesforce, Skyscanner, Kayak, and Airbus, Paul has a global reputation for creating scalable high-performance marketing functions.
As an advocate for the digital marketing industry, Paul is the host and organiser of Google Marketing Platform Sydney and Singapore, which are the largest Google community events in APAC.
Join Michael Hemsey, EVP of Merkle's Loyalty Solutions as he presents on the current state of the loyalty industry, recent industry developments, and what approaches are needed to more effectively execute loyalty programs.
Business as we know it has changed dramatically in the Engagement Economy. Marketers are now seen as customer-obsessed revenue drivers, laser focused on customer experience throughout the buyer journey. Join speakers Shar VanBoskirk of Forrester and Marketo's Casey Carey to explore how this shift has made an impact on the role of the Chief Marketing Officer (CMO), and how this role will continue to evolve in the future.
On this webinar you'll learn:
- How Digital Transformation has changed marketing and the role of the CMO
- What makes a successful CMO: personal habits that make them a good leader and core competencies they need to develop
- Typical roles and responsibilities that CMOs have and own
The objective of this document is to get your business operationally ready for the implementation and deployment of Adobe Audience Manager (AAM). This will help you and your organisation – as new Adobe Audience Manager user – to drive maximum value from your investment in Adobe technology.
Although we have seen many projects succeed, others have faltered due to a lack of internal investment in the business to ensure they are operationally ready to adopt this new technology. This playbook will help guide you to avoid some of the common areas we have identified as missing in less successful implementations.
#askSAP Analytics Innovations Community Call: Become an Intelligent Enterpris...SAP Analytics
New digital technologies allow companies to make core business processes more intelligent. Companies can automate business processes and augment employee's capabilities to let them do more than they could do before with more focus on strategic tasks based on real-time and forward-looking insights. This shift is accelerating in every industry and compelling every organization to transform into an intelligent enterprise to nimbly adapt to new market realities. SAP S/4HANA is the digital core platform to become such an intelligent enterprise. This digital transformation is driving the need for more analytics and a big opportunity which occurs through this transformation is to give all employees, partners and customers, immediate and forward-looking insights into what is going on and what is going to happen next.
Ever wonder how businesses will survive when customers specify the terms of your relationship? We found some striking trends you’ll want to take a look at.
Explore the Five Trends.
See what they are and discover ways that brands like yours can adapt to succeed in the future.
Learn more about how SAP Leonardo is driving business results please visit: http://sap.to/6007EuIkl
Um die digitalen Erlebnisse zu ermöglichen, die den immer komplexeren Bedürfnissen der Käufer gerecht werden und das Wachstum vorantreiben, brauchst du vorausschauende Lösungen. Hört von Kathrin Thorburn, Solution Consultant von Marketo Engage, die neuesten Innovationen von Marketo Engage informiert euch über all die aufregenden neuen Produktfunktionen, die jetzt verfügbar sind, sowie die, die später in diesem Jahr auf euch zukommen.
Lerne mehr über die Marketo Roadmap Themen und welche Innovationen damit verbunden sind.
From 10 to 100 million - Segolene Finet - Talentsoft - Adobe Summit 2019 - Ma...Marketo
From 10 to 100 million – how you scale your marketing smarter
Growth is exciting. Growth means advancement and usually translates into success. Growth also means having the right fundamentals in place to ensure that your marketing organisation is growing and adapting to the fast-changing industry properly. Throughout the growth process, you’re bound to have a variety of questions such as: Is your marketing tech stack scalable? When do you start the hiring process, so you don’t burn out your CMO? The session will be able to answer those and many more.
You’ll leave understanding that:
- Growth isn’t linear
- A strong base is crucial to building the right marketing technology operations
- Your marketing mission needs to adapt to your growth
5 Strategies to Supercharge Your Data-Driven MarketingMarketo
The majority of marketers agree — data-driven marketing is an essential practice for any business. But what does it look like to “get it right?” And if your approach is less than sound, what are the consequences?
You'll learn about:
-Why data-driven marketing is so difficult to get right
-How to clean, organize, and manage your database
-Where lead lifecycle marketing and account-based marketing fit into a data-driven approach
-Using your data to create more personalized and engaging experiences
-Implementing the right attribution solution for your organization and team
Irina Pashina - UX Strategy Spanning Marketing and Technical Content at SAPLavaConConference
Join this session to hear about the lessons learned from establishing and implementing a unified UX and content strategy to product pages at SAP, the world’s largest provider of enterprise application software serving more than 365,000 customers in 180 countries. Explore results with before-and-after comparison and get actionable tips you can consider and implement in your organization.
What’s the role of UX and content strategy in the digital customer experience for products?
How to translate customer insights and business goals into compelling product pages with relevant and consistent content through an integrated UX approach?
How to reflect constantly changing customer preferences and business transformation in your content?
Collaboration, change management, enablement: why and how? Best practices for bringing a front-end content strategy spanning marcomm and techcomm to life.
In her Dreamforce 2013 presentation, Kristy Grayson, Executive Director of Marketing at Deluxe Corp, explains why social marketing is essential for B2B companies and how to effectively utilize it.
Each quarter, the Digital Marketing Report (DMR) takes a detailed look at performance across digital channels, including paid search, SEO, product ads, CSEs, programmatic, and social media. It also provides insight into major digital trends including share of traffic for search engines, digital platforms, and across devices. Using many of our long-standing clients as an index, Merkle has compiled these reports since 2011 to provide the industry with a set of trustworthy benchmarks that can be leveraged to inform analysts and improve advertising.
Hunting and Winning New Business through Ariba DiscoverySAP Ariba
This session will feature a panel of Ariba Discovery sellers sharing their stories about how they have used Ariba Discovery to find new business and craft winning responses to grow their overall business.
Growth Marketing: How the Biggest Online Brands Create Scalable MarketingIn Marketing We Trust
Growth Marketing: Standing on the shoulders of marketing giants.
How the world’s biggest online companies create scalable marketing and what you can learn.
If you’ve ever built a marketing team you’ll know it’s hard to get it right. So how do the fastest-growing companies in the world build high-performance teams at scale?
Spoiler alert… it’s not a fluke and it’s not access to capital. Like everything that works, there is a recipe for success - you just need to know the ingredients and how to use them. Having worked with marketers at many of the best known, most loved and fastest-growing brands in the world, there are common ingredients for building a high-performance team at scale. This presentation reveals them.
In this presentation, you’ll hear what it takes to build a future proof growth marketing function. You’ll discover the common methods, mindset and habits adopted by high-performance marketing teams.
Finally, you’ll learn what you can do to build on the proven success of the marketing giants.
About your presenter:
Paul is an experienced growth marketer with an entrepreneurial spark. Having founded and acquired several businesses, Paul is currently obsessing over a new mission - creating a nimble global digital marketing and analytics consultancy which outperforms the multi-nationals on every measure (we call it In Marketing We Trust).
Over the past 1.5 decades, Paul worked with some of the worlds best known, most loved and fastest-growing brands across many sectors. Having worked with brands including Save the Children, Oxfam, Expedia, Gumtree, Salesforce, Skyscanner, Kayak, and Airbus, Paul has a global reputation for creating scalable high-performance marketing functions.
As an advocate for the digital marketing industry, Paul is the host and organiser of Google Marketing Platform Sydney and Singapore, which are the largest Google community events in APAC.
Join Michael Hemsey, EVP of Merkle's Loyalty Solutions as he presents on the current state of the loyalty industry, recent industry developments, and what approaches are needed to more effectively execute loyalty programs.
Business as we know it has changed dramatically in the Engagement Economy. Marketers are now seen as customer-obsessed revenue drivers, laser focused on customer experience throughout the buyer journey. Join speakers Shar VanBoskirk of Forrester and Marketo's Casey Carey to explore how this shift has made an impact on the role of the Chief Marketing Officer (CMO), and how this role will continue to evolve in the future.
On this webinar you'll learn:
- How Digital Transformation has changed marketing and the role of the CMO
- What makes a successful CMO: personal habits that make them a good leader and core competencies they need to develop
- Typical roles and responsibilities that CMOs have and own
The objective of this document is to get your business operationally ready for the implementation and deployment of Adobe Audience Manager (AAM). This will help you and your organisation – as new Adobe Audience Manager user – to drive maximum value from your investment in Adobe technology.
Although we have seen many projects succeed, others have faltered due to a lack of internal investment in the business to ensure they are operationally ready to adopt this new technology. This playbook will help guide you to avoid some of the common areas we have identified as missing in less successful implementations.
9 June 2011, 39 countries working for road safety
Awareness day to promote road safety
rules at level crossings
International road safety at level crossings day will be on June 9th next. Network Rail France
(RFF) and the Highways and Traffic Safety Authority (DSCR), backed by the French Ministry of
Transport and working with local authorities, the Road Safety Association and the French railways
(SNCF), are organising a day of risk awareness and prevention, with a series of actions aimed at
all road users through national poster, radio and internet campaigns.
Contents of press file on International
Level Crossing Road Safety Day 2011
> Press release
> National campaign 2011
> Laura Flessel, the face of the campaign 2011
> Roadside campaigns in the regions
> National Press Conference
> Dangerous driving behaviour target by the 2011 campaign
> Level crossings, a crossroads with a difference
> 7 actions under the State’s safety improvement policy
> Innovating to improve safety
>Three examples of upgraded level crossings
> Interview with Lucette Vanlaecke, RFF Area Manager (Nord, Pas de Calais, Picardie)
> The Rules of the Road
> Campaign partners
> Press contacts
> APPENDIX
The Content Marketing Imperative - Internet Week #IWNY and OMMA Native #MPOMMAMichael Brenner
The Content Marketing Imperative #MPOMMA #IWNY
This was one of the key stats that really seemed to resonate with the audience I spoke to this morning at #MPOMMA #IWNY.
I was thrilled to kick off the day as the opening keynote. And although I was competing with the mayor of NY, Bill de Blasio on another #IWNY stage, the audience filled the Media Post Theater at OMMA Native #MPOMMA.
My job was to set the stage for the discussion on Native Advertising.
I asked “Why are we talking about Native Advertising?” And the answer is because digital, social and mobile access has changed the world. Marketing has become highly ineffective because consumers can now tune us out.
What do they tune in to? Stories. Stories that connect on a human and emotional basis.
I also provided an overview of the journey we’ve taken and some of the native advertising we’ve tested.
Check out my slides here:
From #ConfabMN the content strategy conference, this presentation details the 8 simple steps to a content marketing program that will deliver business results, social media success and help your thought leaders grow their personal brands or achieve social selling objectives.
The emergence of the internet, social media and mobile connectivity has driven massive changes in the way customers access the information they need to make a decision. Brand publishing is one way businesses can break through the clutter and get ahead of the competition.
8 Steps To Effective Content For Social Media - Newscred WebinarMichael Brenner
How do you create effective content for social media? Join Me and Newscred to learn the 8 steps to creating and sharing content your customers need and want.
We are entering into a new era of unprecedentedchange across a multitude of dimensions. Complexity built up over decades limits the ability to innovate; radical simplification is needed to unlock potential. Drive business innovation to maintain competitive advantage.
Think digital : Your chance to shape your company's business models Niclas Otte
Presentation from M2C 2015. The digital revolution is fundamentally changing how companies have to do business and engage with today’s empowered consumers. Learn how marketers and digital practice leaders can lead transformation, shaping the customer journey and digital busines models in the 21st century.
E-Commerce and Digital Transformation with SAP Hybris Solutions - 56593SAP Ariba Live 2018
Digital transformation is the key to e-commerce success in the digital economy. To win, business-to-business sellers must deliver business-to-customer-like digital buying experiences for their customers. Join this session to hear how SAP customers are using SAP Hybris solutions and Ariba Network to kick-start their digital transformation.
Dive into the newest features of the SAP Hybris Marketing Cloud solution, including marketing analytics, spend management, and dashboard capabilities.
For more about SAP Hybris Marketing, please visit: https://hybris.com/en/products/marketing
Couture content and the journalist's approachJack Dyson
Jack Dyson on the importance of a journalistic approach to making content that works, approaching B2B with a 'luxury purchase' lens, and the power of couture content.
BIG Data & Hadoop Applications in RetailSkillspeed
Explore the Applications of BIG Data & Hadoop in Retail Industry via Skillspeed.
BIG Data & Hadoop in Retail is a key differentiator, especially in terms of generating memorable customer experiences. They are used for brand sentiment analysis, consumer insights, optimizing store layouts and inventory-demand cycles.
To get more details regarding BIG Data & Hadoop, please visit - www.SkillSpeed.com
Learn how you can engage with digitally connected customers and why building such meaningful relationships with these customers is a priority for today’s businesses. We also explore how to win and have a unique, differentiated customer experience, from real-life customer success stories.
For more info from SAP Hybris, please visit us at: https://hybris.com
Fred Isbell "Hot Topic" September Fuqua Marketing Conference: Navigating Digi...Fred Isbell
The world of marketing is undergoing unprecedented transformation. Trends such as Digital Transformation and Technology advances including Cloud, Social Media and Big Data and Analytics have redefined the landscape of marketing. Enter the era of the Modern Marketer – who must combine both art and science to meet the constantly changing needs of the market. In this session we’ll examine the characteristics of a successful Modern Marketer, look at technology as a key enabler to Digitalization and Innovation, and address key trends in Marketing Technology and the required skills for Modern Marketing.
With unprecedented changes and opportunities, leaders around the world are actively engaging in conversations on the Future of Business. So, what does it mean to CMOs? What's the role of marketing in the Future of Business? What type of CMO is needed for your business? Check out the slides presented by Ron Vining, Managing Director, BrandInflux, at SAP APJ Leadership Conversation Series.
Visit sap.com/sea/leadershipconversations for more information.
SAP Cloud Solutions for All Ariba Customers | Ariba LIVE RomeSAP Ariba
Now that Ariba is part of the SAP family, along with several other cloud acquisitions and investments, SAP is now the biggest cloud provider in the market! These solutions do not require that customers run SAP ERP, so even if your company runs Oracle, J.D. Edwards, Lawson, or other ERP systems, these cloud solutions might be a fit for you.
In this session, we will discuss the SuccessFactors HR Suite of Recruitment and Talent Management solutions, the SAP Cloud for Travel and Expense solution, and the SAP Jam collaboration platform, in addition to an overview of the rest of SAP’s cloud portfolio. Is your company headed into the cloud? If so, don’t miss this session.
Presentation: Rethinking Work: Successful Collaboration
Presented by: Nina Kelley-Rumpff, Program Manager, Knowledge Management, SAP
This brief presentation will show you the evolution of Enterprise Collaboration, discuss the challenges of embracing social business collaboration, and share SAP’s journey towards successful collaboration.
www.bdionline.com
This presentation by Timo Elliott given at the 2017 SAP Insider event in Amsterdam provides an overview of SAP Leonardo, a "digital innovation system."
With data as the fuel of the connected company, the power to instantly exploit customer behavior – translating it into distinct offers and targeted experiences – is key to achieving positive outcomes that impact the bottom line. In this session, we demonstrate how personalized services in a connected environment create lasting, personalized value for the end user. We also look at the billing and revenue management solution that makes this seamless experience possible.
For more from SAP Hybris please visit us at: https://hybris.com/en/products/billing
Similar to Howtocreatecontentthatconverts 131212075924-phpapp02 (20)
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/