The document discusses digital transformation, emphasizing the role of SAP Leonardo in fostering innovation through technologies like AI, machine learning, and IoT. It highlights market trends, the importance of integrating digital solutions, and the need for companies to engage in transformative practices rather than just technological advancements. Moreover, it points out that a majority of organizations struggle to differentiate themselves digitally, despite the critical importance of digital ecosystems for revenue growth and profitability.

1. PUBLIC
Timo Elliott
Global Innovation Evangelist, SAP
SAP Leonardo
@timoelliott

2. 2PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

3. 3PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Tesla vs. General Motors
2011 2017
$50Bn
$55Bn
$2.5Bn
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10,000,000
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4. 4PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Self-improving product example
SAP CoPilot is an Enterprise
Digital Assistant -- what Siri,
Alexa, and Cortana are to
consumers.

5. 5PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Market Trends – Digital Transformation
Emerging Systems of Intelligence
By 2018,
of enterprise and ISV
development will
include AI or ML - IDC
75% By 2019, APIs
will be the primary
mechanism
to connect data,
algorithms, and decision
services - IDC
By 2019, natural-
language
generation
will be a standard feature
of 90% of modern BI
platforms - Gartner
Embedded Machine
Learning, Analytics
providing built-in
guidance
Conversational
Applications: the new
User Experience
Artificial Intelligence &
Machine Learning,
IoT, Insights

6. 6PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Digital transformation is at an inflection point
03 VIABLE
01 FEASIBLE
02 DESIRABLE
Plummeting cost of technology and
ongoing consumerization of user
experience with Mobile technology
Connectivity
Smarter World
Real-time Business
Assets & Resources
People
Innovation
Products & Services

7. 7PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
connecting People, Things and BusinessesIntelligently
Integration Mobile
Collaboration
Big Data
Business Process
Innovation
Connected Data
Design Thinking
Microservices
APIs
Real-time
Analytics
Natural
Language
IoT NetworksMachine
Learning
Experiences

8. 8PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Only 5% of organizations feel that they
have mastered digital to a point of
differentiation from their competitors.
Source: Accenture, Digital Transformation in the Age of the Customer
Companies with 50% or more of their revenues
from digital ecosystems achieve 32% higher
revenue growth and 27% higher profit margins.
Source: MIT Sloan Management Review, Thriving in an Increasingly Digital Ecosystem
72% of global CEOs believe the next 3 years will be
more critical for their industry than the last 50 years.
Source: Forbes Insights, 2016 Global CEO Outlook

9. 9PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ 9© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC
The digital innovation system
that enables you to innovate at scale to confidently
redefine your business.

10. 10PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Running Gone Digital
“The fitness brands of the future will not just
make physical products, but will be embedded
in the consumer journey in ways that will help
keep people motivated and maximize their
enjoyment of sport.
By putting together a digital fitness platform and
world class physical products, we can build a
new kind of fitness brand”

11. 11PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

12. 12PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
BENEFITS
§ Single platform to
manage data and
analytics capabilities
§ 35% Increase in
campaign Opt-Ins
§ 65% response rates in
email campaigns

13. 13PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ 13
SAP Leonardo: Fully integrated with SAP applications

14. 14PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Leonardo Digital Innovation System

15. 15PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Leonardo Innovation Services (Starter Pack)
Quickly Move from Brainstorming to Blueprint
PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ 15
Global Leonardo
centers for Design
Thinking and
innovation
Bring innovative
ideas to life,
Iterate and refine
Create, test &
refine business
case for ROI and
strategic value
Create a
Technology
Roadmap, identify
dependencies &
remediate risks

16. 16PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
From CMO to CEO: Chief Experience Officer
Rethink what you sell:
from selling a product to
selling a transformation
Rethink your customers:
who is struggling with these
problems?
Focus on the problems:
what’s stopping customers
from the transformation?

17. 17PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Leonardo Innovation Services (Starter Pack)
Quickly Move from Brainstorming to Blueprint
PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ 17
Global Leonardo
centers for Design
Thinking and
innovation
Bring innovative
ideas to life,
Iterate and refine
Create, test &
refine business
case for ROI and
strategic value
Create a
Technology
Roadmap, identify
dependencies &
remediate risks

18. 18PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP HANA Express Edition

19. 19PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

20. 20PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Leonardo Innovation Services (Starter Pack)
Quickly Move from Brainstorming to Blueprint
PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ 20
Global Leonardo
centers for Design
Thinking and
innovation
Bring innovative
ideas to life,
Iterate and refine
Create, test &
refine business
case for ROI and
strategic value
Create a
Technology
Roadmap, identify
dependencies &
remediate risks

21. 21PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Leonardo
Easily connect innovation
with existing and future
SAP and 3rd party
technologies, data, and
systems across core and
digital business
Scale
With new capabilities such
as Machine Learning,
Big Data, Analytics, IoT
on the SAP Cloud
Platform
Innovate
Modular capabilities that
are easy to buy, deploy and
consume. Open and
extensible with rich API’s.
Integrate

22. 22PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Leonardo Industry Accelerators
• Retail
• Consumer Goods
• Manufacturing
• Sports & Entertainment
• Any industry with
Innovation Services
• Cloud
• Big Data
• Machine Learning
• Blockchain
• Analytics
• IoT
• 350,000 Companies
• 70% of Global
Business Transactions
Software
Industry
Knowledge
Data
Intelligence
ac·cel·er·a·tor
Fixed price Accelerator bundles of necessary expertise, data and software
integrated to solve a specific and common business problem, plus the services to get
started and deliver business value quickly
Design Thinking

23. 23PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Leonardo: Virtuous Cycle of Innovation

24. 27PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

25. 28PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

26. 29PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
“WHILE A LOT OF COMPANIES ARE DOING DIGITAL,
VERY FEW ARE DOING IT WELL”
George Westerman, MIT
THE ONES THAT SUCCEED
FOCUS MUCH MORE ON
TRANSFORMATION
THAN THEY DO ON TECHNOLOGY”

27. 30PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Business Outcomes
- CEO
- CIO
- LOB Head
- Chief Digital | Innovation Officer
- Developers
“I want to create new business models to increase
revenue.”
“I want to enable innovation while reducing expenses.”
“I want to grow revenue without worrying about
technology.”
“I want to enable digital innovation across the company.”
“I want to build great apps on an open and extensible
platform.”

28. 31PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
DIGITAL AMBITIONS – IT’S TIME TO GET STARTED
OPTIMIZE BUSINESS
Improve Productivity and Customer Experience,
Increase Revenue
TRANSFORM BUSINESS
New Digital Products & Services, New Industries,
New Business Models
of organizations
consider it important
to engage the CEO
as sponsors of digital
innovation, but only
42% are able to do so
Source:SAPBenchmarking
72%
of consumers are
willing to pay more
for an upgraded
experience
Source:TheHuffingtonPost,
50ImportantCustomer
ExperienceStatsforBusiness
Leaders
86%

29. SAP Leonardo…
Digital Innovation at
Scale to Confidently
Transform Your Business.
32PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
• sap.com/leonardo
• Sign up for the Leonardo Community and
Design Thinking “Starter Pack” at
sap.com/digital-innovation*
* Approval required for customer acceptance

30. Timo Elliott, SAP
June 2017
@timoelliott
Thank You!