2. Four Components To Effective Business Communication
▶ Professionalism Within the Workplace
▶ Effective and Ethical Business Communication
▶ Positive and Negative Messages
▶ Electronic Messages and Digital Media
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3. Professionalism Within the Workplace
▶ Business leaders set the tone for professionalism (DuPont, 2009)
▶ Effective communication involves both speaking and listening (McIntosh, Lueke,
& American Management, 2008)
▶ Listening is often overlooked
▶ Difference between hearing and critical listening
▶ Active listening to employees and customers (McIntosh, Lueke,
& American Management, 2008)
▶ Promotes inclusiveness / gives individuals a voice
▶ Saves time and decreases tension
▶ Increases trust and credibility with senior leaders
▶ Builds rapport
http://www.businessreviewusa.com/leadership
4. Professionalism Within the Workplace
▶ Leaders who embrace diversity promote professional environment (Phillips, 2014)
▶ Allows for innovation through multiple ideas and perspectives
▶ Effective leaders recognize conflict through team development (Guffey & Loewy,
2015)
▶ Forming, Storming, Norming, Performing
▶ Business leaders able to coach through challenges of each stage (Cross & Rieley)
▶ Better decision making and problem solving through team development once
reaching performing stage (Phillips, 2014)
▶ Avoids “groupthink” (Guffey & Loewy, 2015)
https://sararickover.files.wordpress.com/2012/10/mp910220897.jpg
5. Effective and Ethical Business Communication
▶ Promoting ethical behavior starts at the top
▶ Organizations should have clear position statement on ethical
behavior (McClellan, 2011)
▶ Policies and guidelines are a best practice to help discourage
unethical acts
▶ Code of Ethics (Ivanis, 2012)
▶ Effective leaders encourage open communication from employees to
discuss lessons learned from ethical dilemmas (McClellan, 2011)
▶ Research shows unethical behavior can spread through an
organization (Zuber, 2015)
www.coffschamber.com.au/wp-content/uploads/2016/07/3841ccb.jpg
6. Effective and Ethical Business Communication
▶ Decision Making Process for Ethical Dilemmas
▶ Identify problem (recognize potential ethical dilemma)
▶ Gather information
▶ Evaluate at least two solutions (weigh ethical implications)
▶ Make most ethical decision
▶ Implement solution
▶ Control solution to ensure no deviance from ethics
(Zuber, 2015)
https://blog.optimizely.com/2012/10/29/testing-theory
7. Positive and Negative Messages
▶ Positive Messages
▶ Straightforward requests, replies and goodwill
▶ Negative Messages
▶ Refusals or bad news
▶ Consideration to the appropriate communication channel
▶ Decide direct or indirect approach for negative messages
(Guffey & Loewy, 2015)
https://www.google.com/search?biw=1600&bih=1115&tbm=isch&sa=1&q=communication+process
8. Positive and Negative Messages
▶ Incorporating practices that include templates and processes to customers
help organizations standardize how they communicate (Sant, 2012)
▶ Ensures appropriate level of formality matches the significance of message
being communicated (Sant, 2012)
▶ Businesses that standardize these communications will help reduce adverse
reactions (Sussman & Sproull, 1999)
9. Electronic Messaging and Digital Media
▶ Benefits to electronic messages and tools (Guffey & Loewy, 2015)
▶ Saves time
▶ Global Reach
▶ Reduces cost
▶ Potential Pitfalls (Katz, 2015)
▶ Security Risks
▶ Decreased Productivity
▶ Lowered interpersonal skills
▶ Unauthorized disclosure of sensitive information
http://faridausingtechnologytoimprovebu.blogspot.com/
10. Electronic Messaging and Digital Media
▶ Social Media and Business Advantages (Smith, 2015)
▶ Allows for wide range of customer feedback
▶ Widespread marketing
▶ Low cost
▶ Ability to connect direct with any customer
▶ Social Media and Business Disadvantages (Griffen, 2014)
▶ Feedback viewable to public – risk wide range of negative publicity from feedback
▶ Labor-intensive to manage
▶ Trolling
▶ Costs associated with manpower to manage
http://consultmegroup.com/wordpress/wp-content/uploads/2015/08/SocMedia-600ps.jpg
http://marketingland.com/report-two-thirds-digital-media-time-now-mobile-apps-50-percent-190359
11. Electronic Messaging and Digital Media
▶ Electronic Messaging and Social Media disadvantages can be significantly
reduced by business leaders with clear and concise policy and protocols as a
best practice
▶ Provides uniformity and guidance to workforce
▶ Allows for those not in compliance to be held accountable to a standard
12. REFERENCESRunning head: BEST PRACTICES IN BUSINESS COMMUNICATION 1
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Naitonal Productivity Review, 18(3), 9-18.
Dupont, M. K. (2009). Business ettiquette & professionalism: Conduct yourself with confidence.
Axzo Press.
Grensing-Pophal, L. (2014). Be careful with BYOD. Credit Union Management, 37(10), 18-21.
Griffen, J. (2014). Social media risk management: why it matters and what you need to know.
Governance Directions, 66(7), 417-419.
Guffey & Loewy. (2015). Business communication: Process and product (8th ed). Cengage
Learning
Ivanis, M. (2012). Business ethics - Moral resonsibility of the modern company. Conference
Proceedings: International Conference of the Faculty of Economics Sarajevo (ICES),
507-525.
Katz, L.M.. (2015). The case for face time. HR Magazine, 60(7), 68.
McClellan, M. (2011). Ethical dilemma. Smart Business Cincinnati/Northern Kentucky, 7(8), 18.
McIntosh, P, Lueke, R. & American Management. (2008). Interpersonal communication skills in
the workplace. AMA Self-Study.
Phillips, K. W. (2014). How diversity works. Scientific American, 311(4), 43.
Sant, T. (2012). Persuasive business proposals: Writing to win more customers, clients, and
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Smilansky, O. (2016). What to learn from Wells Fargo's mistakes. CRM Magazine, 20(12), 16.
Smith, G. (2015). Comcast tries to repair its customer service. Bloomberg, 44(26), 32-33.
Sussman, S.W. & Soull, L. (1999). Straight talk: Delivering bad news through electronic
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