Ambrosia: Celebrating Influential Women Leaders in Business 2022

“You will be deﬁned not just
by what you achieve,
but by how you survive.”
- Sheryl Sandberg

T omen can be extraordinary. There are several
Wanecdotal statements surrounding the power
women hold in the world. In today’s society,
women can do everything and are in a stance of authority.
Keeping a positive outlook on life is a key factor to any
successful person. Women, however, in positions of
authority tend to have sunshiny outlooks on everything.
These women always see the bright side of the situation and
embrace it in full force.
All leaders show self-reliance and adaptability, displaying
conﬁdence, creativity, and perseverance as the business and
technological environment develops and evolves around
them. They are adaptable to changing client demands and
customer preferences, and they have the ability to enjoy
their family world without compromising either facet of
their lives.
Editor’s Note
EMBARKING
UPON THE
PROSPECTS
OF EXCELLENCY

The industrial world is highly unpredictable and stressful,
routinely under the watchful eye of the media and
competitors. Female leaders have demonstrated the staying
power to succeed in this environment and to focus
accordingly.
Women in leadership positions have shown their
determination to succeed by rising above the traditional
expectations that some may have of a woman’s role in the
world. They have not allowed motherhood to become an
obstacle; rather, they have embraced both, demonstrating
the strength of mind and will.
Moreover, Today’s business world is ﬁlled with changes
and uncertainty, internationally and domestically. This
causes distractions and stress and can throw up hurdles to
personal achievement. Having the moral strength to thrive
in the face of adversity is necessary to succeed in the long
term. A strong sense of morality and belief in principles is
evident in female leaders all over the globe.
Embracing the journey of such staunch business leaders,
Insights Success showcases some of the enthralling stories
of Inﬂuential Women Leaders in Business -2022. Flip
through the pages and indulge yourself in the odyssey of
brilliance amalgamated with the perpetual transcendence of
success.
Have a Delightful Read!
Abhishek Joshi
Deputy Editor
abhishek.joshi@insightssuccess.com

C
O
V
E
R
S
T
O
R
Y
12
VANDANA MAHAUR
An Endeavouring Transcendentalist
of the Modern Tech Arena
Article
Exploring Diﬀerent
Approaches to Leadership
Leadership Frameworks
56

Aarti Khatri
Your Own FinSkool Treasure
of Financial Wealth Wisdom
18
Aditi Umesh
The Genesis of Perpetual
Purity and Beyond
22
Pro iles
Darshana Thakkar
Committed to Revolutionizing Indian
MSMEs with Transformation-
The Strategy HUB
26
Dimple Kapoor
Enriching Lifestyles Through
Creative Acumen
30

Jinal Marjadi
Re lecting an Eternally Blissful
You through Her Rich Artistry
48
Pallavi Goorha Kashyup
A Powerful Media,
Communications and PR Strategist
52
Poonam Shrivastava
Your Majestically Magni icent
Interior Designer
64
Richa Bansal
Canvassing the future of Purple
& Pink – A Global Digital Marketing Agency
74
Farah Sarosh
A Sociopreneur Eradicating Mental
Health Stigma with NurtureLife
38
Pooja Sharma
Adorning Marvellouslly Majestic
Marble Décor with MARBELOZ
60
Er Sonali Nasikkar
The First Universal
Energy Grand Master Healer
34
Priyanka Sud
Trustworthy Professional
with Ardent Advocacy
70
Ishneet Sahani
Exemplifying Your Dazzling
Inner Celebrity Brilliance
44
Special Pro ile

Sayantani Bhattacharjee
Ensuring Better Life through
Healthcare at the Last Mile
78
Vanitha Joshi
Crafting Your Dream Homes
Artistic Luxury For Your Lifetime
100
Vidhi Bhatt
Infusing Financial Power into
the Indian Startup Ecosystem
104
Sneha Ahuja
Building Businesses;
One Person at a time
82
Sonali Gupta
Going Beyond Sportss
and Exploring the Self
86
Sraddha Bhattacherjee
Re lecting Artistry of Eternity’s
Innately Flowing Beauty
90
Sreena K
An Ingenious Independent
Consultant Technovating
Biz-Growth
94
Dr Tamanna Khosla
Spearheading Prajna Initiative at
Physix to Reach Universal Equilibrium
98

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Deputy Editor Abhishek Joshi
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SEPTEMBER, 2022
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FinSkool vision is to make investment knowledge accessible to
common man with price remains aﬀordable.
Azaleos wants to pursue its own clinical pipeline, its vision is
to be the household name that furthers the potential of hundreds
of pharmaceuticals and biotech’s around the world.
Its expertise in managing business operations with limited
resources helps client organization to transform their business
practices from person driven to a system driven almost with
existing resources.
An innovative artist, Dimple researched people in various age
groups and professions, using her observations to create new
and trendy outﬁt
Solace Wellness brings you their professional, licensed, and
vetted counselors to help you achieve best therapy results.

AMBROSIA
Pallavi Goorha Kashyup,
CEO
Farah Sarosh,
Founder and CEO
Jinal Marjadi,
Owner
ISHNEET SAHANI,
CEO and Creative Head
NurtureLife is a non-profit organization established with the aim
of providing solution to the mental health issues which are
prevalent in our society. It is founded by Farah Sarosh.
A creator that has created jewels for wholesalers to top knots of
bollywood celebrities.
A true exhibitionist–crafts quintessential ornaments and
jewellery by abstracting your elegant essence and exemplifying
it out in the intricately woven elements of magnificently
opulent artistry.
Pallavi and her team of PG Communication work with their
clients right from the planning stage till the delivery of a
comprehensive solution.
NurtureLife
Jinal Marjadi Studio
PG Communication
MARBELOZ
Priyanka Sud,
Founder
Poonam Shrivastava,
Founder and the
Principal Designer
Richa Bansal,
Founder and Director
Sayantani Bhattacharjee,
Founder and CEO
Pooja Sharma,
Founder and CEO
The elegant natural vein texture of marble seamlessly fits all
modern home decor settings, all the while adding a royal touch
straight from the legacy Indian palaces and kingdoms.
A business can’t effectively compete in any market today
without an online presence.
At Purple & Pink, Digital Marketing Agency, we build
meaningful, long-term relationships and drive real results.
Better life's vision is to provide affordable, accessible,
convenient, sustainable, and quality-driven primary healthcare
services to all at the last mile.
Its team of legal associates is spread across Northern India
committed to give high quality and completely transparent
work to our clients in the legal domain.
Design Cloud
Purple & Pink
Better Life
Priyanka Sud and
Associates

Go Beyond Sportss
Sreena,
Vice President -Strategy
and Business
Tamanna Khosla,
CEO
Sneha Ahuja,
Founder and
Managing Partner
Sraddha Bhattacherjee,
Founder and CEO
Sonali Gupta,
Founder and CEO
Talent Fanatics is a recruitment firm, focusing on hiring
professionals across various industries; bridging the gap between
the employer and the job seeker; with a successful match.
Go Beyond Sports drives to create an impact in the world of
sports. The inspiration to lead this comes from Sonali's passion
for sports and desire to contribute to it.
Residing in the city of temples and great heritage,
Bhubaneswar, Sraddha has always been discernibly fascinated
by Odisha’s rich culture and traditions.
Accubits technologies is a global solution provider enabling
enterprises to apply artificial intelligence and blockchain
technologies in their business.
Physix world is an open source human initiative of building the
AI tech platform–where philosophy is a subset–so that we as a
united global civilization will reach an international, cultural,
and ecological equilibrium.
Talent Fanatics HR
Consultancy and
Opticianguru
Recruitment Solutions
Veechi Art and Décor
Accubits technologies
Physix
MOURI Tech
Vidhi Bhatt,
Co-founder
Vanitha Joshi,
Interior Designer, MD,
and Founder
Vandana Mahaur,
Associate Director of
Marketing
MOURI Tech offers smart technology solutions, accelerators,
and frameworks that amplify the automotive value chain to
drive efficiency in engineering.
The desire to have her own design space and freedom of
creativity with limitless possibility turned into Vanitha’s
passion.
The company offers instant and seamless signups, 100% online
fundraising, and adding investors to the startup’s vision.
D’Canvas
Profitag Technologies
Pvt Ltd

Associate
Director
of Marketing

If the eleventh ‘Shloka of Chapter fifteen of the
Bhagwad Geeta is translated into English, it goes like
‘The Yogi/ni–endeavouring transcendentalists–who is
deeply immersed in the universal image of the self-
reflective realization could see everything clearly. However,
those whose brains and minds are not developed to that
level cannot comprehend what exactly is going on in the
world. They just make their own version of individual
reality and collective truth.’
That means our perception of the world around us forms
our experience. Our experiences, level of understanding,
comprehending approach, our feelings, beliefs, mentality,
and outlook shape our everyday reality. Simply, we make
sense of the world through our own prism of preconceived
notions.
Or in other words, our perceptions become our everyday
reality which we firmly believe in as the truth. However, in
reality, it is our version of the truth, though it might be
supported by some form of contemporary factual
information. As with the changing times, everything keeps
constantly changing.
Just like the currently reported factual information that only
30 percent of women can make positions in the IT
Marketing industry, globally and in India, this ratio is
further slim in the IT marketing world. However, when
people–in their own version of fact-based negative
reality–call it a male-dominated area, Vandana Mahaur,
Associate Director of Marketing, MOURI Tech–in her
own version of truth-based positive reality–calls it a skill-
dominated arena.
Embracing Immersive Tech-Knowledge
She further says that the reason for success in this area is
not just the knowledge of marketing but the in-depth
understanding of Technology, Marketing mix and consumer
behaviour, sharing, “I was not only a marketer but a person
from core IT background who learnt marketing and
consumer behaviour as secondary tools and transfigured it
into an all-embracing result-oriented marketing strategy.”
Being an avid learner of new things in Information
Technology, Vandana started early giving classes about
programming languages, databases, and other emerging
technologies in 1996. She started her career with Pentasoft
Technologies, Mumbai, where she was responsible for
handling the western region for their Training &
Development SBU.
The year 2001 was a year of turbulence when the IT world
was facing challenges of survival, and that was the time to
look back into personal life. In 2002, Vandana was into
married life, taking a break from her career. Later, she
started working with YASH Technologies Ltd, helping the
team set up their IT Skill Development Division.
Sparkling Flairs of Innate Capabilities
“If you have flair, it cannot be hidden for a long time, and
soon the stakeholders realized that my capacity with the
potential of offering more value in varied fields, I started
establishing Marketing Department in the company,” She
informs.
This was the time when the world of digital marketing was
taking shape, and leaders of today were struggling to build
a basic framework and infrastructure for this space. Her
learning cravings always led the path to discovering new
and picking challenges by herself. She was setting up
corporate, product and services marketing functions on a
global supply scale.
Influen al Women Leaders in Business -2022
At MOURI Tech, Our culture
and values are deeply rooted
in all of us, who are oldies or
even who are new but
well-connected to the group.

Blessed with two sweet children, her motivation to do more
and gain more kept her in driving mode and with support
from her husband, mother, and sister, she could balance in
between.
Vandana recalls, “I delivered several successful
assignments, made it a mature department with a set of
processes and practices. It made me pick up what’s new and
next. This is where I got to pick some practice
implementation and automation assignments to help support
other departments in the organization.”
Changing with the Ever-Flowing River of Life
Change is important in life, so in 2018, she stepped out to
look for something better and bigger. During this, she got
several opportunities for social connect, expanding her
network in the region. She enjoyed this in-person
connection a lot, as being into the world of IT, screens and
virtual connects were more of her routine. “It gave me a
satisfying reward as I was able to meet more people and
take a dive into social lives,” shares Vandana.
When the world was facing a global crisis at the start of
2020, she started looking for what next, just like others.
Then joined MOURI Tech in 2020, and this was the time
when the company was looking to set up its marketing
department to support growing global demands.
This new assignment involved a lot of new initiatives,
setting up processes and practices, building a team etc. “It
was a gambit for me, but to do something great, we need to
dare to be innovative, and this made the new breakthrough
for the company bringing in new customer acquisition,
Brand Recognition, Customer satisfaction and balance sheet
growth,” mentions Vandana.
An Equalizing Theme of Personal Inspirations
One of the biggest themes that emerged in the aftermath of
the women’s movements that swept across the world was
women campaigning and supporting other women.
However, Vandana feels that this is not the true nature of
women. Instead, it’s like creating a gender gap. Women and
men can both make this world a better place by supporting
anyone who deserves it without any consideration for their
gender.
She further that although she was born in a world of gender
inequality but feels that parity can never be forced, rather
Individual contributions and endeavours that make a
difference.
“I never fought to prove myself a successful woman but a
successful person. For my family, I can be a mother, Wife,
Daughter etc. Still, for the corporate world, my ideas and
skill set that matters the most,” she says, adding, “My
biggest Inspiration has been Bhagwad Geeta which taught
me to concentrate on your work without worrying about the
results; if you do everything right then positive result is just
the outcome of your efforts.”
Vandana also expresses that family support in tough
decision times, even just a positive vibe in an odd situation,
takes you far high with your actions. She adds, “My
husband has been the biggest source of inspiration and
support for this journey and will be the most critical
element of my life.” Like all who believe in a social
structure, her parents, siblings and even relatives’ support
and motivation have made her what she is today as a
person. She says, “My kids, who have grown seeing me
occupied, compromising even their part of times, are the
most emotional support moments and cherishing ever.”
I have been so fortunate
to work with this
great organization and
easily find my room to
contribute to making it
grow farther in space.

If you have ﬂair,
it cannot be
hidden for long.

Equity markets are a treasure trove for anyone
wishing to become wealthy and financially
independent. All they need is the confidence that
they can do it. They can invest, trade smartly, and
wisely, and earn steadily over their lifetime an income
that will aid them in turning their lives around dramati-
cally.
However, all these people find learning finance,
investment, and the capital market mind- bogglingly
intricate, complex, and difficult. That is because most of
the market instruments and products are made through
complex rules and regulations. Again they are based on
a future- prediction-based intrinsic value, which almost
all common people find challenging to grasp.
Comprehending this scenario, while learning herself
all the intricacies of the capital market, Aarti
Khatri decided to change the game in favour of the
general populace and Founded FinSkool- India’s
best online e-learning finance app which breaks
down the concepts of the financial market for every
Indian in a layman’s language.
This is a very go-to essential app for the contemporary
Indian Who wish to learn & understand first and then earn
passive income from equity markets or want to invest
wisely in short term and long term on both side.
The app comes with a plethora of options like SEBI
certifications, NSE modules, and courses on trading,
investment, mutual fund as well as on derivatives.
Aarti shares, We ardently believe in making every user
take informed decisions in their true sense. Our motto
firmly is to make every Indian enlightened and financially
educated before they come into financial markets.”
Some salient features of this excellent FinSkool App are,
Ÿ Informative & Insightful video lessons for better
understanding.
Ÿ In-built feature of allowing users to take Self-
Assessment Tests for better analysis
Ÿ Exclusive webinars on finance by industry professionals
Ÿ Video Consultation for all your finance- related doubts
Ÿ Research Reports on Industry Analysis
Ÿ In an interview with Insights Success, Aarti spoke in
brief about her professional journey, how she is
educating more and more people to become financially
independent, and her plans.
Highlights of that enlightening discussion are given herein.
Ma’am, please tell us about the saga of your reputed
business since its inception.
I started my journey by learning about the stock market
through the courses. It helped me understand the Indian
stock market in a better sense rather than just going for tips
from friends or TV news, it helped me build the system and
do things accurately.
Setting up the system and technique is very important in
the stock market to create wealth whether you are doing
trading or investments. So by doing this, we help new
entrants to invest in the market by educating them first so
18 | September 2022 | www.insightssuccess.in

Aarti Khatri
Founder
FinSkool

Inﬂuential Women Leaders in Business -2022

The company’s vision is to retouch the lives of millions of
people with Purity as to what the company and its logo
stand for. And making affordable APIs in India and
formulations that benefit the common people.
This new idea of enabling the client to walk unreservedly
through the passageways and examine items they were keen
on before obtaining them before long turned out to be
exceptionally well known, as it was significantly more
alluring than the standard over-the-counter strategy for
deals. Aditi comments, “To date, our organization is
available to new thoughts and always takes a gander at
enhancing administrations to strengthen the sentiment of
prosperity.”
Advancing Pharma through Azaleos Biosciences
Azaleos Biosciences’ underlying foundations in Bangalore
started in 2019 when a goal-oriented 23-year-old Aditi
made her father, Dr Umesh D’s dream, into a vision. The
youthful ‘Aditi Umesh’ could have just imagined that some
time or another, her father’s legacy could be made with a
little dream that he dreamed.
With the Background of her parents, Dr Umesh D and Dr
Mamatha K, who have their own excellence in their
respective medical fields, began the entrepreneurial journey
to deliver the critical care APIs and Advanced intermediates
to cater to India’s needs.
n the quest for perfect health, the optimistic fusion
Iof biology and science paved the way for modern
healthcare. Continuous research and development
in this arena furthered the cause of the pharmaceutical
industry.
The modern pharma sector has proven its worth by
assisting immensely in battling the ongoing healthcare
crisis. As we rediscovered the importance of healthy
life, futuristic healthcare is in the pursuit of purity.
The path is long and full of unforeseen challenges. Yet,
an eternal source of universal energy personified in the
form of Aditi Umesh has taken it upon herself to follow
the way and has already taken her first few steps as the
CEO of Azaleos Biosciences Pvt Ltd to become the
genesis of perpetual purity and go beyond the
established norms.
Turning a Legendary Vision into a Legacy
The foundation of Azaleos Biosciences started with a
dream of a Doctor–Dr Umesh D–wanting to venture out
into the Pharmaceutical field to make the rare of the rare
set products accessible to the people. The dream is to
change the lives of the people under critical care and
hence moving toward achieving the goal of Make in
India.

Aditi Umesh,
CEO

Micro, Small, and Medium Enterprises (MSMEs)
are the backbone of the Indian economy, and
MSMEs are the drivers of the $5 trillion
economy. They are the prominent aspect of Indian
Industries’ progressive future. The untapped growth
potential and hidden capabilities to become globally
competitive are the factors to be uncovered from each and
every Indian MSME
.
Determined that all the MSMEs of India become a catalyst
for Transforming the Indian Economy and enabling Indian
MSMEs to become globally competitive, Darshana
Thakkar, Founder and CEO–who has recently been
awarded as Gujarat's Women Leaders– began her
mission with…
Transformation-The Strategy HUB:
After investing 22-plus years in the corporate world in
managing business operations in a few manufacturing
companies, Darshana decided to quit her corporate job to
start her entrepreneurship journey. With her rich experience
in manufacturing organizations, she is passionate about
revolutionizing the business practices of Micro and Small
Enterprises in India. Darshana shares, “As we know, almost
half of the GDP of India is contributed by MSME
companies.”
These companies mainly operate informally with limited
resources. Darshana decided to support this high-potential
MSME sector by providing guidance and handholding
support for sustainable business growth and operational
excellence.
MSMEs Most Trusted Consultant
Since the inception of Transformation in 2018, the
organization has been committed to supporting Indian
MSMEs and Startups. The technical and management
background, along with rich industrial experience on the
shop floor of the founder, helps the client organization and
its owners and employees to achieve new milestones in
every area of the business.
Darshna reveals, “So far, we have helped many MSME
companies improve the following areas.
Ÿ Business growth from 10 to 15% annually,
Ÿ Fixed cost reduction up to 20%,
Ÿ Operational cost reduction of up to 25%,
Ÿ Input cost reduction up to 20%,
Ÿ Improved inventory and procurement,
Ÿ Digital Transformation,
Ÿ Improved resource utilization.”
Realizing Her Childhood Dream
Speaking about her inspiration behind venturing into the
business arena, Darshana states that the business has been
in her mind from childhood. But she couldn't pursue that
dream earlier in life. She interacted with several vendors
and customers during her career with a few companies.
During that time, she realized that many small businesses
were operating in an unorganized manner. Many companies
started business as a single entity and then grew informally.
She also observed that many high-potential MSME
companies are facing tremendous challenges with product
quality, product delivery, product costing, and struggling for
day to day operations.
They lack professionalism in internal processes as well as
external communications. With her prevailing position in
the respective company, Darshana tried her best to support
such an organization to improve. But that was very specific
and for the limited network only. “Then after, I decided to
quit the Job to start my venture, "Transformation," with a
vision to support high potential Indian MSMEs for
sustainable growth and improved profitability,” informs
Darshana.
Committed to Revolutionizing Indian MSMEs with Transformation- The Strategy HUB

Successfully Rising Above the Adversities
Sharing the initial challenges that she had to surmount to
ensure Transformation's success rate reached greater
heights, Darshana says that as she started the business after
a long career of working with some other companies,
initially, the business owners were not having faith in her
capabilities to transform their business—especially those
who didn't know her personally.
In the beginning, seven out of ten people she met argued,
‘ They are managing their business for many years, how she
will improve their business as an outsider.’She faced many
rejections just because of these reasons.
Darshana says with gratitude, “I thank those few Business
owners who knew me professionally and were aware of my
professional capabilities either with direct interaction or
with indirect reference. They have given me an opportunity
to prove myself as a Business Transformation expert, and
now that initial happy clients are sources for providing new
business and making our company successful every rising
day.”
Counselling with Ethics and Transparency
Talking about the professional values and qualities she
thinks her clients value in her and Transformation the most,
Darshana expresses that her rich experience in the
manufacturing industry handling many problem areas
with limited resources is the main point behind their
success.
Because of this expertise, they can provide solutions to their
clients with a limited budget and minimum changes in the
organization's culture. They provide every client with
customized solutions as a standard process doesn't suit
every business. Their solutions and implementation process
are entirely based on the resource availability and budget of
the client.
Apart from this, ethical business practice and transparency
at every stage of the transformation process is the main
reason for their client's trust in Darshana and
Transformation. “Moreover, We always ensure to keep all
the information of our clients conﬁdential,” adds
Darshana.
Complete Focus on Holistic Business Transformation
Detailing the USPs highlighting brand Transformation's
uniqueness in the industry, Darshana accepts that though
there are many consultants in the market, they are distinct
from others in the following ways:
At Transformation-The Strategy HUB,
Ÿ They are focused only on working with MSME
organizations.
Ÿ They provide a holistic business transformation solution
that includes Marketing, promotion and Branding
strategy, cost reduction, and business growth.
The #MSME
sector is a very
high poten al
contributor, and
we are commi ed
to Transforming
Indian MSMEs to their
highest poten al.
Darshana Thakkar
Founder and CEO
Transformation-The Strategy HUB

Ÿ They are providing customized solutions that are in line
with the company's own culture and budget.
Ÿ Upon association with any client, Their team becomes
an integral part of the client's team to play the crucial
role of Advisor, coach, and leader who works with the
team.
Ÿ They are practising a feedback monitoring system to
ensure the practical result of the transformation.
Ÿ They do not play an advisory role only for the Business
owner. Instead, they provide complete handholding for
crucial decision-making at various times.
Ÿ “We understand Indian culture and values very well.
So we are entirely focused on implementing systems
and processes that a diverse group of people quickly
adopt in different age groups,” mentions Darshana.
A Grand Natural Wisdom
As an experienced professional, Darshana’s advice to the
budding aspirants willing to enter the business world is
original. She recommends that entrepreneurs who are keen
to start their leadership journey stick to their area of
expertise instead of copying others. Everyone is gifted with
unique personality traits. “Stick to your natural behaviour
instead of changing it. Your style is unique, and it will help
you to succeed faster. Make your sector-specific Brand
image for the particular specialization,” appeals Darshana.
Significant Tech-Knowledge Adoption
On envisioning Transformation-The Strategy HUB's
operations with the emerging technologies and automated
tools revolutionizing the business world by enabling
innovations, Darshana conveys that modern technologies
like Industry 4.0, IIoT, AI, ML, Robotics, RPA, Data
Analytics, Additive Manufacturing, etc., have established
their footprint in large corporates. But for the MSME
sector, this technology adoption is quite challenging due to
two significant factors.
Ÿ The high initial cost of these technologies
Ÿ Appropriate knowledge about the suitable
technology
Darshana says, “We recommend our client consider
technology adoption on a priority basis as it provides a
quick return on investment and increases competitiveness in
the industry.”
After the post covid era, businesses are regaining
momentum in their respective sectors. In the post-COVID
era, the one positive thing that happened was the
adaptability of technology. Now even Micro and small
enterprises are becoming technology-friendly, specializing
in Virtual work. It has led to more opportunities for a hybrid
work environment.
Expanding the Future Footprints
Due to the physical nature of consulting practices, business
was earlier restricted to the nearby geographical area. Now
companies are open to associating with remote business
associates. These helped Transformation explore the
association opportunities in the long-distance MSME
companies and MSME associations. Currently, some
projects are in the pipeline in Maharashtra, Punjab, MP, and
West Bengal, apart from Gujarat.
Darshana reveals that they have a solid plan to establish
their footprints in the other state as an MSME and Startup
consultant in the future.
In summing up, She says that the reason for their existence
and their ultimate goal is “To promote #localforvocal
#makeinindia and #atmanirbhart to contribute to making
our great nation India the world leader. The #MSME
sector is a very high potential contributor, and we are
committed to Transforming Indian MSMEs to their
highest potential.”
“Furthermore, our prime focus is to prevent our talented
youth from migrating to other countries by providing
mentoring and handholding to start and succeed in their
entrepreneurship journey,” Darshana concludes.

You can have
anything in your life
if you dress for it.
s we understand from this quote, the importance of
Aclothing is a powerful influencing factor in creating
an individual's perception. Clothing reflects the
identity of taste, standard, and personality.
It creates a lasting impression and goodwill in the viewer’s
minds. This underlines the role of fashion designers and
clothing specialists who have crafted the perfect range of
garments that have revolutionized the presentation of
dressing. The designers create compelling couture that
sparks a new trend.
One designer who has made a significant mark in the
domestic fashion industry is Dimple Kapoor with her
brand ‘Dimpple Kpoor.’An innovative artist, Dimple
researched people in various age groups and professions,
using her observations to create new and trendy outfits. The
uniqueness of her fashion designs speaks of an amazing
fusion of tradition with creativity.
Dimple has thoughtfully created colorful dresses with floral,
focusing on the age-wise categories of teenagers. Her
innovation in the festive-bridal section displays her skills of
developing enticing designs with delicate embroidery that
graced the woman adorning the rich ethnicities.
Dimple believes in creating something new that will elevate
the personality of the person and boost self-confidence as
well. Having received appreciation from numerous
customers, Dimple has soon grown to be one of the top
sought-after costume designers in the country.
In the brief interview with the team of Insights Success,
Dimple Kapoor enthusiastically elaborated on her
professional journey in the fashion industry, her
inspirations, challenges, and how she achieved the
respected reputation of what she is today.
Enriching Lifestyles
rough Creative Acumen
Dimple
Kapoor
“
- Edith Head
“

Poonam Shrivastava,
Founder and Principal Designer
“
“
I always try
to fulfill
my commitments
and promises
to every person
I meet,
which adds value
to my business
and increases brand
loyalty which then
converts my client
and team into
my extended family.

N
ot many know exactly what they want to become
when they grow up. However, Farah Sarosh, the
CEO of NurtureLife, had it all figured out since
she was a child. She wanted nothing but to become a
Sociopreneur.
Farah stands different from a lot of others because she had a
unique approach to this noble profession. She believes that
the process of positive change in society must begin at
home. In her opinion, one must bring meaningful change in
their own home before moving on to change the world
around them.
Now, one must wonder why she chose Mental Health as the
domain of her social work. She was in AMU when Farah’s
hostel mate ended her own life due to depression. “It was
after this unfortunate incident that I decided to work for
Mental Health Awareness,” shares Farah.
The Challenge: The lack of awareness of mental health in
our society was a challenge that Farah had to face. She
observed the lack of meaningful conversation or any efforts
whatsoever to educate the masses about mental health.
Though she was not one to give up, Farah took these
challenges head-on. And aided by innovation and
dedication, she founded NurtureLife–a not-for-profit
organization that provides actionable solutions to a range of
mental health problems.
“My vision for NurtureLife has been to take mental health
awareness to the grassroots of our society, where mental
well-being is hardly a topic for discussion,” states Farah.
She wanted Nurture Life to provide a platform that
motivates people to discuss the problems of inner conflict
that ails them. NurtureLife conducts a variety of activities
in the fields of Emotional Intelligence, Suicide Prevention,
and other problems relating to mental health.
Farah adds, “My mission with Nurture Life is to eradicate
the stigma around issues relating to mental health in our
society. Behind each of my efforts toward mental health is
the intention to tell people suffering from mental health
issues that they’re not alone and there’s still hope.”
Through Nurture Life, Farah has taken mental health
awareness to millions by conducting events in the USA,
Bangladesh, Saudi Arabia, Bangladesh, East Africa, and
other countries.
In an interview with Insights Success, Farah spoke in detail
about her own experiences, accomplishments, accolades,
awards, and NurtuteLife’s present and future plans. The
highlights of the interview are given herein.
What qualities and values do you think your colleagues,
caregivers, and patients admire in you the most?
It's crucial that team members find a method to enjoy
working together when working with others. I believe that
one can enhance cooperation and collaboration abilities by
fostering a sense of camaraderie. Our part in this is to
contribute to a productive workplace by being the greatest
teammate we can be.

Ishneet Sahani
CEO and Creative Head
AMBROSIA

All hail to the Ladies!
eminine power is the greatest power in the universe
Fas it is the energy which gave birth to everything. So
it is a genuine request to all the ladies, please
recognize your truest potential. You are stronger than you
think. If you believe in yourself, you are the strongest and
the mightiest.
You are the personification of that eternal cosmic energy
flowing through every atomic, sub-atomic, waving particle,
and string-like element which has shaped the universal
force: the goddess of infinity.
Ishneet Sahani, CEO and Creative Head at AMBROSIA,
realized at a very young age that she holds enormous power
in herself, which, if appropriately moulded, could be
dazzling brilliance for eternity. Further, she astutely
observed that her inner magnificence resonated with the
everlasting sparkle of gems, rubies, sapphires, diamonds,
and jewels.
A Jewelholic Resonance
Ishneet says, “I always had a fascinating connection with
diamonds. I could differentiate between the qualities of
diamonds at the age of 15 without any specialization in the
field.”
According to Ishneet, her mother–who is a jewelholic–was
her inspiration to enter the arena of jewelry designing. Their
often visits to the jewelers created an aura of attraction for
Ishneet. She adds, “I understood the importance of a
diamond in a woman’s life at an early age.” Diamonds are
one of the finest things every woman wants to adorn and
pass on to the next generation.
In those days, there were very few women jewelry
manufacturers. Ishneet mentions, “My mother motivated
me to start my own league.” So to create a brand that can
serve with the finest craftsmanship and quality–a creation
of love and bondage was the real motive to start
AMBROSIA.
Renaissance of Celebrated Sparkling
In 2005 she along with her team commenced their journey
with a privately exclusive and fine exhibition. However,
they were overwhelmed to witness endless appreciation and
infinite love for jewels in their clientele.
The first collection ‘Renaissance, was launched, comprised
of leather cords used with diamonds. Many animal statues
like frogs, panthers and serpents were amalgamated with
Polki and diamonds–now a common trend began by Ishneet
through AMBROSIA.
She now states they are grateful to serve the industry by
supplying their retail clients and wholesalers. AMBROSIA
also got an early breakthrough in Bollywood as celebrities
like Kirti Kulhari and Neha Bhasin endorsed AMBROSIA
jewelry crafted by the team Ishneet. Ishneet shares, “In
2019, we added Red Carpet Dresses and Cocktail Wear.”
The silhouette and unique handcrafted dresses brought a
blast. In no time, it became an apple of the eye for
celebrities.
Puncturing the Prejudices
“Soon we were endorsing celebs like Rubina, Nikki
Tamboli–Big Boss famed, Neha Kakkar, Neha Bhasin,
Harshdeep Kaur and many more,” says Ishneet, who found
another thing common about both feminine power and
mineral gloss, that both due to their innately attractive
nature have compelled people to form myths and spread
rumours about them.
Exemplifying Your Dazzling Inner Celebrity Brilliance
Sahani
Ishneet
Influential Women Leaders in Business -2022
‘

AMBROSIA was born out of the gut and determination of
Ishneet to debunk all those myths; both about women’s
abilities and mineral’s existence. In an industry influenced
by males, the challenges for a 20-year-old girl were
enormous; from sourcing to selling.
Ishneet’s first visit to the hub of diamonds, Surat, was an
amazing experience. The look on the people’s faces, the
crowd that gathered to watch a 20-year-old girl buying
diamonds. “I was excited, scared, and proud,” recalls
Ishneet. Since then, a lot of prejudices have been punctured.
Pioneering the Milestones
Selling was also not easy as there was no WhatsApp, no
Instagram, and Google was not trending in India at that
time. Ishneet travelled to different parts of the country to
meet big retailers and wholesalers to sell her jewelry. It was
a learning as well as a challenging experience.
Now AMBROSIA and Ishneet are not only pioneers in
jewelry, but also those experiences helped Ishneet in her
other vertical of apparel. Brand AMBROSIA is enlisted at
the best designer stores of India like Aza and Pernias, Pop
up, Study by Janak, Abhas etc.
Debunking the Myths
Ishneet comments, “In the jewelry industry, we have heard
all the rumours and myths about diamonds, gemstones, and
gold. So it is really no surprise that over time, it is hard to
know what is true or not about jewelry.” Ishneet says she
would like to debunk the top five myths.
#Myth: Sapphires are Only Blue: Blue sapphires are very
common and most popular due to celebrities and royalty.
The colour blue also is favoured by the majority of people.
Sapphires actually can be found in every rainbow of colour
except red. You may not realize that sapphires and rubies
are in the same gemstone family called Corundum.
Therefore, red corundum is called ruby and all the other
colours are named sapphire. The rarest sapphire is a
genuine Padparadscha sapphire that naturally showcases
striking orange, peach, and pink colours.
#Myth: Silver Turns your Skin Green: Costume jewelry is
made from brass and copper to keep the overall cost low.
These metals can be plated with gold or silver colour to
change their appearance. As the jewelry is worn, the plating
will wear off, and the brass or copper will show through.
These metals oxidize, leaving a green residue on your skin
when you sweat or wash your hands.
To prevent the green colouring, use clear nail polish to paint
the inside of your ring to give a protective coating. Your
jewelry can also be replated for around $55-65.
#Myth: Your Hands are the Same Size: Each finger and
each hand will have completely different ring sizes. Your
dominant hand will be slightly larger due to your muscles
being used more. Usually, your left hand compared to your
right hand is about ½ to ¾ size difference.
#Myth: Gold can be Mined in Many Colors: All have seen
gold in colours of white, yellow, rose, and green, but the
only true colour of gold is yellow. To create the rainbow of
colours, other metals called alloys are mixed into the
casting. For example, silver-coloured metals like platinum,
palladium and magnesium create white gold. Copper alloy
creates rose or pink gold, while silver creates green gold.
The two-toned jewelry is when a piece of jewelry has two
colours of gold in the design.

#Myth: Diamonds are Indestructible: Many people are
known for wearing their wedding rings when they garden,
exercise, or do household chores. They are then shocked to
see their diamonds have been scratched or chipped.
These dazzling gems are the hardest stones on the Mohs
Hardness Scale, scoring 10 out of 10. This chart grades
gemstones on their scratch resistance and durability. A
diamond can only be scratched or cut by another diamond.
This is why you should never store your jewelry together in
one baggie.
A diamond is very durable, yet it can chip or crack due to
the structure of the diamond. Each diamond has ‘cleavage
planes’; if a diamond is hit just right or dropped at the right
angle, the pressure can cause that cleavage plane to crack.
“To help save diamonds, I recommend that your fine
jewelry should be the first thing you take off when you get
home and the last thing you put on before leaving out the
door,” suggests Ishneet.
Bringing Out the Celeb in Each Client
AMBROSIA is a celebrity brand. Each clientele is a celeb
for Ishneet and the team. They aim to beautify the
personality of a woman in their own style by customizing
their outfits, providing glamour with grace. Each dress is
made by women for a woman with a personal touch of love
and respect.
Ishneet adds that their Niche lies in diamonds and Polki.
They believe in transparency. They thoroughly educate their
clients about the solitaires. They explain to them in depth
about what are the different parameters.
In couture, their clients love their finesse, designs,
silhouette, and beautiful embroideries. They customize for
all occasions. From Mrs India to Cocktail Bride. From
sequence beach wear to Haldi outfits. “Our versatility
makes us unique,” believes Ishneet.
Heavenly Luxury Affordable to All
Today, AMBROSIA is synonymous with affordable luxury.
Ishneet says they believe in the appropriate use of social
handles, Public relations, attractive marketing, and constant
visibility on varied platforms.
As an experienced professional, Ishneet would suggest to
all aspiring entrepreneurs to always pursue what they love
and what they believe in. “Have an attitude of a lion. He is
neither the tallest nor the strongest animal. But still called
the king of the Jungle. You may not always be doing your
best, but what will matter is your attitude. So pursue your
passion. It's important to lead a life where you desire
more,” says Ishneet.
Today, AMBROSIA is
synonymous with
affordable luxury.

‘‘

C
lear, precise, simple, and effective communication
is the bedrock of any relationship, including
professional business ones. After all, what is
communication but depositing a part of yourself in another
person.
And when communication is done with honesty and
transparency, you deliver your words not by numbers but by
the weight they carry. Every brand communicates with its
customers. Those who do it transparently, effectively, and
constantly form a personal bond with their clients and the
public.
Public Relations is the most significant success factor
distinguishing brands and non-brands. And the most
effective PR strategy is putting proper words in the proper
places, which is the recipe to creating the perfect hype; a
buzz.
Transforming that buzz into a sensational phenomenon
depends upon the enormous power of media strategy
possessed by a powerful media, communications, and PR
strategist; Pallavi Goorha Kashyup, the CEO of PG
Communication. Pallavi’s massive hold comes from her
decade-old eclectic experience and expertise in both
journalism and communications.
Bridging the Brand Communication Gap
Pallavi shares, “We undoubtedly have a clear
understanding of both sides of the business, which sets us
apart from others in client management and media
relations.”
She had a successful inning in journalism with some of
India's best-known print/online media brands. All of these
were regular full-time salaried jobs. After ten years of work
experience, Pallavi wanted to be her own boss. She was
exploring business opportunities and did extensive research.
And she found out that there was a clear gap in the market
for Corporate Communications and Public Relations
industry. She decided to set up a boutique agency targeting
medium size companies initially in different
industries/verticals. Ten years ago, it was a virgin segment,
and she and her team were able to onboard many clients to
grow PG Communication quite rapidly.
The second objective was to create an entrepreneurial
success story in this domain. There were not many
agencies which could sustain in this middle segment at that
time.
Pallavi says, “I must add: an important personal reason
was to get some flexi-time and enjoy the early childhood of
my only daughter.”
An Odyssey of Humble Reflections
Pallavi and her team of PG Communication work with their
clients right from the planning stage till the delivery of a
comprehensive solution. They build communication
strategies after detailed study and research. They present an
appropriate and cost-effective communication plan which
delivers success. Their plans are agile and adaptable based
on the clients’ needs and changing market conditions.
Client benefits from their expertise and years of experience
managing corporate communication for various companies
Pallavi
Goorha Kashyup
A Powerful Media, Communications and PR Strategist

Pallavi Goorha Kashyup
CEO
PG Communication

Our motto in
client servicing
and customer
care has been;
‘We keep it simple.

Leadership is an essential function of every
organization. Effective administration depends to a
great extent on leadership as it holds the ability to
influence the employees of the organization with the sheer
confidence to work exceptionally hard with a vision to
achieve success and complete their designated objectives.
Leadership is about innovation and initiative to achieve
success by the quality of the leader to guide the employees
for organized efforts that lead them to work in a
professional environment.
Learning in leadership is a constant process; the ability to
learn with dedication and overcome difficulties, and, most
importantly, never giving up are the qualities that create an
exceptional leader.
Throughout history, great leaders have emerged with their
leadership values in providing directions, implementation
of their plans, and motivating people through their actions
and their approaches to relative situations.
Let us explore the different leadership approaches that
carved great leaders:
Appreciative Approach
The premise of this approach is simple. Instead of focusing
on the problems or something which is going wrong, the
focus is learning about the problems and implementing vital
solutions in problem-solving. Appreciative leadership is all
about turning human potential into positive power and
using it for a relational and positive process.
Appreciative leadership has its roots in appreciative
conversation. The mindset plays a significant role in
highlighting what is right and could be better with

Leadership Frameworks

constructive conversation. Within this approach, an
individual can feel encouraged and can work better while
maintaining a cheerful outlook towards appropriately
executing that task. The mindset of the leaders with this
approach focusses more towards,
• The things that are essential to execute tasks properly.
• Focus on what is next, rather than thinking about what
is left behind.
• Positive actions towards problem-solving.
• Manage the operations with efficient decision-making
skills with the vision, mission, and organizational goals
to execute the assigned task properly.
Situational Approach
The situational leadership approach is centred on the proper
guidance and direction provided by the leader in a
necessary situation. The interaction of these two factors is
related to the team members, their level of competence,
confidence, and commitment towards an assigned task.
The role of the leader is to develop individuals, encourage
them towards achieving excellent performance and with the
situational approach, the extent to which leader engages in
defining roles in setting goals, organizing the workflow,
directing, and controlling the efforts, for the essential
management.
A leader also executes two-way communication and
provides encouraging support in positive communication,
active listening, and providing feedback while pointing out
the areas of improvement with necessary interactions.
Transformational Approach
The transformational leadership approach can transform
and improve the potentials of individuals, teams, and
organizations. They specifically identify their own values,
and encourage their employees, to boost up teamwork.
Transformational leaders motivate and teach with a shared
view about the future. Their communication skills are
exceptionally good, and they can inspire their group or an
organization as they believe in every person is capable and
competent while working together and expect the best from
everyone. They hold themselves accountable as well.
Transformational leaders are always honest, self-aware,
authentic, and they have an innovative mindset.
Charismatic Approach
Charismatic leaders never doubt their own decisions. They
move forward un-waveringly and believe that the decisions
they make are the correct ones. They move through a crowd
of their followers, shaking hands and lending an
encouraging word. They are undeniably clear on their
expectations and where they see the company going.
The relationship between a charismatic leader and followers
is an emotional one. People with this leadership skill are
experts in the art of developing images for themselves that
others want to emulate. Charismatic leaders have four
common personality characteristics:
• A high degree of confidence and lack of internal
conflict
• High energy and enthusiasm
• Exceptionally good and effective communication skills
• Influencing factors like a role model
Autocratic Approach
A person who adopts the authoritarian leadership approach
dictates policy and procedure and directs the work done by
the group without looking for any meaningful input from
them. The group led by an authoritarian executes its task
under close supervision. This leadership approach plays a
vital role in situations like:
• When employees are not able to execute their tasks
properly, either because of incompetence or lack of
experience, they need someone to guide them. An
autocratic leader helps these employees to sharpen their
skillset and provides them valuable feedback by closely
monitoring them.
• An autocratic leadership approach helps the employees
to take initiative and motivates them towards their
work. When employees need an extra push, an
authoritarian leadership style works out better.
A Journey to Become a Proficient Leader
These leadership approaches will help individual leaders to
rectify situations and implement their skills to improvise
and motivate their employees.
Additionally, leaders can enhance the productivity of their
employees by providing expert guidance with these diverse
leadership approaches.
- Kedar Borgaonkar

A MARBELOZ Obsession
So, Pooja kept scrolling Indian and Global websites and
apps to find decor that was unique and never-seen-before.
These are usually decor adornments crafted from clay,
brass, and other metals. Pooja shares, “Then one day, I
thought to myself—why not marble? Why restrict it to just
the construction business? It’s 100% natural and has a
luxurious vein texture that is unique to every marble block.
It complements all decor settings, be it modern or vintage,
and it has cooling and natural properties that are good for
your health. That was the “aha” moment, and I knew what
my dream venture would be about!”
Since that day, Pooja, with her team MARBELOZ has been
travelling to interiors of India and the world to select the
most exclusive and pure textures of marble and extend their
charming allure beyond the luxurious floor and wall tiles.
The intricate detailing and hand-painting of hand-carved
marble in the interiors of India and the world is like nothing
people had seen before, and this had to be shared with the
world.
Reviving the Glory
Historically speaking, marble has been synonymous with
luxury. Marble artefacts and decor adorned the magnificent
royal settings of the palaces and iconic monuments in India
and over the world. “We want to revive this lost glory and
preserve this legacy with our reinterpretation of marble
craftsmanship for modern décor,’ feels Pooja.
Pooja Sharma
Adorning Marvellouslly Majestic Marble Décor with MARBELOZ
f stone could speak, then marble would be the most
Imarvellous storyteller, patronized by queens, kings,
empresses, emperors, and all the royalties and
majesties the world over. Marble has seen it and them
all since the world’s cradle of civilization–the Roman
th
and Byzantium era of Turkey’s (Anatolia) 7 century
BC.
This supremist precious rock is carbonate stone’s
metamorphic transformation, obtained through
carbonate’s interlocking crystals. Its coolness, marvel,
glory, magnificence, opulence, and majestic allure were
enough for Pooja Sharma, the Founder and CEO, to
fall in love with it, no, become obsessed with it. Pooja
expresses, “Born into a family that has been in the
business of construction marble for more than two
decades, I was allured by its natural beauty and
historical past of its formation, and foundations it has
laid across the world since centuries.”
A thirteen-year-old Pooja, out of curiosity and love,
started to learn more about this stone and, in the
process, grew with honing business skills and a love for
beautiful Décor. Pooja conveys, “Stealing out time post
working with diverse corporate jobs in multiple
domains; I revisited my knowledge about marble and
my quest for finding the most exclusive decor for home
and found the sweet spot for my own
brand–MARBELOZ,”–India’s first homegrown
luxury marble decor brand that believes in reimagining
modern spaces through the natural elegance and
luxurious touch of hand-carved pure marble.

Pooja Sharma,
Founder and CEO
“ “
We want to revive the
lost glory and preserve
the legacy with our
reinterpretation of marble
craftsmanship for
modern décor.

Poonam
f you will visit Jabalpur, then surely going to stopover
Iby the Hotel Rajwada. The royal majesty, the eye-
catching magnificence, the heavenly opulent designs,
and the breathtaking classic beauty will strike your senses
in a way that you will be stepping into an interior you will
feel is perfectly preserved by the time in its kingly state.
Believe us, you are definitely going to ask only one
question, who has designed it?
Poonam Shrivastava, the Founder and the Principal
Designer of Design Cloud, an exceptionally talented
Interior Designer with a taste for crafting magnificence
within a limited budget. Poonam is one of the leading
interior designers of Jabalpur and neighboring cities.
From designing gardens to restaurants Poonam the artistic
craftswoman has created award-winning designs. Her
diverse designs have added value to interior and decor
work. She followed her passion for interiors and earned a
diploma from INSD. She got the offer to join Lifestyle
Interiors even before completing her course. Poonam, who
started as a trainee in Lifestyle, was soon promoted to
Interior Lead and then to Project Management in a short
span of three years. She says the business gave her the
opportunity to learn and take risks on her own.
Poonam is a confident, competent, and imaginative interior
designer with extensive experience in working on a mixture
of projects ranging from commercial and residential.
Having a practical approach to problem-solving she has a
proven ability to generate fresh solutions for the renovation
of internal spaces, including structural alterations. Along
with her focus to expand Design Cloud, Poonam also
dedicates time to seminars, exhibitions, and teaching fresh
interior talents.
Poonam has bagged several awards like Jabalpur Cham-
bers of Commerce & Industry, Naari Sashaktikaran
Sammaan, etc.
The many prestigious interior design projects undertaken by
Design Cloud include,
• Rajwada restaurant
• Eklavya school of excellence
• Motimahal tandoori trail
• The grill (Dilliwala)
• Chatore restaurant
• The Cake Company
• Grover Hospital
• Anantara Apartments
• Nayagaon Bungalow
• Sukh Sagar Bungalows
• Software Offices Kragos
• Shubh Vastu Developers
• Hotel White Pearl Banquet
• Hindustan Petroleum Office
In an interview with Insights Success, Poonam briefed us
about her own exciting journey, the secret behind her
award-winning streak, and her plans for her firm, Design
Cloud. Highlights of that candid discussion are given
herein.
Your Majestically Magni cent Interior Designer
Poonam
Shrivastava

Design Cloud
follows a practical
approach to
problem-solving,
and generates
fresh solutions
for the renovation
of internal spaces.
Poonam Shrivastava,
Founder and Principal Designer
“
“

Life often comes up with challenges on our personal,
social, or professional fronts. Those challenges
arising from differences of opinion, or some
disputes need to be addressed with a professional approach.
The role of experienced, well-qualified, and skilled lawyer
plays a vital role in taking up legal matters properly and
effectively. The right knowledgeable lawyers smartly put up
the cases for their client(s) concerning the correct
correlation to the various laws in the Indian legal system.
One prominent and skilled lawyer who has made a strong
identity through effective working with precise knowledge
application to grant justice to the clients is Advocate
Priyanka Sud, Founder of Priyanka Sud and Associates.
With more than two decades of rich experience as working
in different legal matters, Advocate Priyanka has
established her unique identity in the Indian legal industry.
Let’s indulge in her professional journey in the legal
fraternity from how she began, her inspiration, challenges,
and the vision she envisaged for her law firm’s dynamic
future in the legal industry.
The saga of Remarkable Endeavors
Advocate Priyanka Sud founded her law firm by the name
“Priyanka Sud and Associates” in 2001. She oversees all
the activities relating to the firm, which has expanded many
folds in the legal sector over the years. Priyanka has been
registered with Punjab and Haryana Bar Council since
September 2001. She has vast experience practicing at the
Hon’ble Punjab and Haryana High Court, District Courts of
Chandigarh, Mohali, and Panchkula, and the Quasi-Judicial
Bodies of Chandigarh since 2001.
Priyanka is on the panel of Punjab State Civil Supplies
Corporation Limited (PUNSUP), Punjab State Co-operative
Supply and Marketing Federation Limited (MARKFED),
and Regional Centre for Biotechnology under the auspices
of UNESCO for Punjab and Haryana High Court. She is
also on the Panel of the Armed Force Tribunal for Union of
India at Chandimandir and on the Advisory Board of
Prasanchetas Foundation (A Non-Profit Company registered
to work for the empowerment of girls, women, children and
youth).
Priyanka is a national executive committee member of the
Indian National Association of Legal Professionals
(INALP) and an associate member of The Indus
Entrepreneurs (TIE) Chandigarh Chapter. She is heading
the Punjab State Chair of India Mentoring and Motivation
under the auspices of all ladies’ league for G100.
Priyanka was a senior panel counsel Union of India for
Punjab and Haryana High Court in 2014. and the President
of the Indian Lawyers Association (ILA) Chandigarh
Chapter in 2019-2020. She was a speaker on the topic
“Shaping Our Future Together Women and Girls – Closing
the Gender Gap” at the APSWDP UN- 75 Association of
Professional Social Workers and Development Practitioners
affiliated with the United Nations Department of Global
Communications (UN DGC) and on World Women’s
Equality Day on the topic “Re-defining Women Equality” in
2020. She was the key note speaker at Law Joint on
Consumer Protection Act 2019 &Amendments and
conducted the session on POSH for CMA the Chandigarh
Chapter of AIMA. Recently on 28th August 2022 she was
awarded by the IWA-2 (Indian Women Awards-2) in the
Category of the Advocate.
Embracing the Fundamental Inspiration
Judiciary is one of the four pillars of the Indian Democracy
and being part of this system is itself very empowering,
intellectually challenging, financially rewarding, and
personally fulfilling. This is one of those professions in
which people grow daily, and each year adds to a long-
lasting career where the sky is the limit.

Although leaders are not born, there are innate
leadership qualities fundamental to becoming an
exemplary leader. One prominent trait is visionary
acumen which not only predicts but also creates the
envisioned future.
That is how long before the pandemic struck, Richa
Bansal–leading the league of those entrepreneurial
stalwarts–sensing the shifting industry dynamics dared to
risk it all, and invested in the digital momentum.
Being the Founder and Director of Purple & Pink–a
global digital marketing agency and a brand management
leader–Richa and her team is dedicated to your cause of
digital brand prominence and are ready to do whatever it
takes to advance your brand’s standing in the market.
According to Richa, behind every successful brand, there
stands a community. Richa says, “We create content that
fuels your brand image and allows you to engage with your
community.” She further ensures that your brand message
targets the right people on the right platform.
Moreover, Richa has the answer to your query about why
building a brand’s digital presence is necessary. She
believes that digital marketing is the only way to level the
online playing field. It helps businesses stay one step ahead
of their competition. It is also inexpensive compared to
traditional advertising and marketing practices.
Richa says that digital marketing delivers analytics, reaches
digital users, builds brand recognition, allows businesses to
monitor their brand, educates customers, and showcases the
brand’s story to global audiences.
In support of her answer, Richa provides some insightful
data: Google drives 90% of mobile search traffic. More
than half (50%) of smartphone users have discovered a new
company or product when searching on their smartphones.
Out of the total searches for something nearby, 28% results
in a purchase. More than 30% of mobile searches are
related to a location.
Richa spoke in an interview with Insights Success about her
exciting journey and how she turned into a successful
businesswoman from a career-oriented professional. The
highlights of that candid discussion are given herein.
Please tell us about the saga of your reputed business
Purple & Pink since its inception.
I am a digital marketer and run my agency. Purple & Pink is
a full-service Global digital marketing agency with
expertise in Digital Marketing, Social Media Marketing,
Creative designing, Brand innovations, Photography , reels,
content creation, strategising, and planning.
The agency started seeing the need of various clients in
hospitality and FMCG segments. In the beginning, Purple
& Pink was a one-woman army. Today the company has
more than 35 employees and over 100 clients.
What was your inspiration behind venturing into the
business arena?
Well honestly, I come from a business family and as a
professional, I started working but somewhere within I
always wanted to be an entrepreneur.
After working in the advertising and marketing industry for
about ten years, I decided to quit my job and launch my
startup. It worked very well for me and today here I am.
What were the initial challenges that you had to
surmount to ensure Purple & Pink’s success rate
reached greater heights?
It was a very tough journey initially as several recognized
agencies were existing already plus COVID affected the
business a month after its launch. It didn't make me give up
on my dream.
I continued working with the same passion and eventually,
my husband–seeing the potential in our startup–also joined
me full-time. From being a solo entrepreneur to running an
award-winning business, the journey has been very
inspiring.
What professional values and qualities do you think
your clients value in you and Purple & Pink the most?
Our clients rely heavily on the Purple & Pink team for its
digital marketing expertise. As a team, we are fully
committed and responsive to the client’s needs and aligned
with their ideas and initiatives. Our attention to detail,
creative capabilities, and quick response times make us
stand out from our peers!

As a leading digital marketing agency, our goal is to help
our partners gain a competitive advantage by leveraging
their digital presence in the most eﬀective and eﬃcient way
possible.
Our team of passionate and talented marketers works
tirelessly to ensure that our clients choose the best
platforms for their brand to minimize spending and
maximize visibility. We build meaningful, long-term
relationships and drive real results. We focus on what you
do best while our digital marketing experts ensure online
success for all our campaigns.
What are the USPs that highlight your brand Purple &
Pink’s uniqueness in the industry?
A renowned digital marketing agency, Purple & Pink was
founded to cater to the need for marketing and building a
brand presence on the world wide web. As one of the best
digital marketing agencies today, Purple & Pink has
expertise in Digital Marketing, Social Media Marketing,
Creative designing, Brand innovations, and planning.
We have been helping clients in various sectors but our
main focus has always been Hospitality. I also worked as a
marketing manager in a Marriott International and with that
exposure, I can understand hotel marketing quite well as I
have been on both sides - clients as well as the agency.
As an experienced professional, what would you like to
advise the budding aspirants willing to enter the
business world?
It’s a huge world and there is enough place for all of us to
grow together. If you are dedicated and determined, no one
can ever stop you from achieving your goals. Go for it.
I believe in women empowerment and therefore, the
majority of our team members are women. As my favourite
quote goes - “The best way to predict the future is to create
it.”- Peter Drucker
How do you envision Purple & Pink’s operations with
the emerging technologies and automated tools that are
revolutionizing the business world by enabling
innovations?
We believe in embracing digital and staying ahead of all the
trends and changes. We always use transformative
strategies to grow the brand and increase the business
digitally. Digital Marketing is one such platform that
evolves every other day.
There are new trends, a new algorithm, new apps and so
many other things which keep coming day by day, and I
along with my team ensures that we do proper training in
place to keep ourselves updated.
You can check us out at our website -
https://www.purpleandpink.in and our Linkedin page -
https://www.linkedin.com/in/richabansal19/

Ms Sneha Ahuja
Founder and Managing Partner

Aspiration is the first step to innovation. An aspiring
mind will perceive the situations with fresh and
creative insights. That way it will discover
instinctively distinct actionable approaches apart from the
creative exceptionality.
These approaches will allow us to review three areas: the
precise problem needing solution, a novel tech that will
create that solution, and a business model that using that
solution will earn profit for the enterprise; thus, creating a
successful brand.
However, everything here commences with a curious,
imaginative, and open mind of a person. Thus, whichever
the business is everything revolves around people and their
innovative mindsets. In short talented individuals seeking a
professional career in an organization; recruitment.
Connecting these brilliant professionals with the most
suitable company by implementing a well-devised
recruitment strategy with her daring dynamism, is Ms
Sneha Ahuja. She is the Founder and Managing Partner
of Talent Fanatics HR Consultancy and Opticianguru
Recruitment Solutions.
Ms Ahuja shares, “Our recruitment strategy is based on
four aspects: Expertise, Process, Network, and Pan India
Solutions.”
Ÿ Expertise: The primary success factor of
Opticianguru, goes to its experience in the industry and
its recruiters who have industry-focused experience – of
more than a decade. “We proudly claim ourselves as
THE PIONEER & ONLY ORGANISED industry-focused
recruitment consultant in India (in the optical arena),”
conveys Ms Ahuja.
Ÿ Process: Opticianguru has a client base across India
providing them with the best possible recruitment
solutions. Further, Optician guru is not a generic or
traditional recruitment firm; “Instead we are well
focused, system driven and equipped with latest hiring
tools; to balance overall process of the system,” says Ms
Ahuja.
Ÿ Network: Recruitment in the optical industry requires a
specific approach – which is why Opticianguru has not
only access to all the leading job portals/social media
connections but also is upgraded with latest automated
tools/innovative techniques in recruitment space.
Ÿ Pan India Solutions: “Understanding requirements
from both the client and candidate, we do best of interest
match across India,” informs Ms Ahuja.
While, Talent Fanatics is a recruitment firm, focusing on
hiring professionals across various industries; bridging the
gap between the employer and the job seeker; with a
successful match. It focuses on hiring professionals across
various industries in all locations, including India, the
Middle East, Africa, and South East Asia.
Ms Ahuja says, “Our multiple locations help to best serve
our clients in whichever part of the world they are.”
A Trusted Ally for Employers and Jobseekers
Ms Ahuja says that as an agency, they are committed to
establishing reliable business solutions that help in
increasing the accomplishments of their clients. “We firmly
believe in building a value of trust, integrity as well as
transparency with our clients. And, these values help us to
develop long-term relationships and to espouse a flexible
approach to our clients’needs,” says Ms Ahuja.
The USPs of Brand Talent Fanatics according to Ms Ahuja
are:
Ÿ Multifaceted Team: The team at Talent Fanatics brings
vast experience to the table and is highly capable of
recruiting at all levels, in all business sectors and the
team is similarly skilled in job placements.
Ÿ Partnership Approach: The team under Ms Ahuja
staunchly believe in conviction, transparency, and
performance to make sure that it puts in maximum value
over the long-term by completely understanding clients’
business model and needs.
Ÿ Seamless Communication: Its entire recruitment
process from being clients’ dedicated consultants to
delivering results, the firm always keeps its clients’
updated about the project progress via email, phone, IM,
or Skype.
Ÿ Proven Track Record: Ms Ahuja states, “Our
consultants have a proven track record across diverse
industries and have helped the right candidate find the
right job and companies with the right jobs find the
right candidates.”
Ÿ Vast Industry Experience: It has expertise in recruiting
resources for diverse industries including
Optical/Eyewear, FMCG, manufacturing, , hospitality,
Healthcare, Information Technology, Aviation, and
more.
Ÿ Offices Nationwide: Ms Ahuja adds, “We have our
well-equipped offices situated in various locations
across the country such as in NCR Delhi, Ahmedabad,
and Mumbai which are easily accessible to our clients
and candidates.”

An Inception Saga of Transformational Journey
Ms Ahuja started the business from a small room near her
house in Greater Noida. It’s been more than seven years
now since she started and there is no looking back. She had
started this business with a mere investment of INR 35000,
with a single client, with a very basic facility but with a lot
of determination and great support from her husband.
Also, her daughter was just two years old when she
registered her firm, but this never became any obstacle to
her success; in fact, it added more and more success stories
step by step. All of this success which she is referring to
here was obviously not a cakewalk but with full of
challenges and required a lot of perseverance.
Ms Ahuja mentions, “As on date, we stand with two
operational offices in India: one in Ahmedabad and another
in Mumbai with more than 200+ clients (and growing)
across the globe.”
The Entrepreneur’s Inspirational Family Roots
Ms Ahuja was raised in a business family, as her father was
a businessman and so the feeling of being an entrepreneur
was in her roots. When she was blessed with a baby girl,
she had to leave her private job to take care of her baby. She
and her husband had a lot of brainstorming for her future
career plans while managing the baby and then finally
decided to start the entrepreneur journey. Ms Ahuja
remembers, “I really wasn’t sure if I will be able to succeed
in this, but the idea of starting off was firm in my mind.”
Overcoming Challenges
The initial investment, zero staff support and the
responsibility to manage the family were some of the
biggest challenges that Ms Ahuja faced. Also, to maintain
pace with the competition, to prove her worth to the clients
and how she can make difference was also a great
challenge.
However, she says that she with her husband’s and her
team’s support has been able to counter each challenge
coming their way.
Adept Leader’s Transparent Ethics
Ms Ahuja feels, “The faith that we as a consulting firm hire
staff keeping in mind the client’s business requirements and
their challenges, maintaining the time frame of manpower
requirement and being transparent with our ethics are some
of the qualities that differentiate us from other competing
companies.” And these are the values that the firm’s clients
value the most and have been loyal in choosing it as their
recruitment partner.
As an experienced professional, Ms Ahuja’s advice to the
expert. She says that to enter the business world, she would
recommend the upcoming generation to gain some
experience working with a good brand/company, become an
expert in one specific trade and then think of starting the
entrepreneurial journey.
Also, please keep in mind that it is not an easy sail, but will
have everyday challenges, so be prepared for it.
Envisioning both of her companies’ operations with the
emerging technologies and automated tools that are
revolutionizing the business world by enabling innovations,
Ms Ahuja says, “We have subscribed to the latest
recruitment platforms to keep up the innovation momentum
and we make sure to regularly upgrade our systems and
practices with the latest technologies.”

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If one wishes to truly excel and succeed in life, then
going beyond personal challenges, inhibitions, fears,
worries, weaknesses, and limitations is a must. Sport is
an arena which provides that ultimate platform where you
get the opportunity to test your mettle and explore your
truest self.
For women living in a traditional and patriarchal setup
means all this hardship of going beyond triples down
because they are women. Yet, since they are made of
resolute willpower and are the staunchest reflection of that
eternal universal energy, many of them come to the top by
winning all those mega wars of their lives and are making
India proud by winning national and international sports
tournaments and championships.
However, they need to be given opportunities so that they
could come forth and transform the athletic field with their
resoluteness. What if the opportunity provider is an author,
poet, blogger, healer, motivational speaker, and sports-
social entrepreneur just like Sonali Gupta, the Founder
and CEO of Go Beyond Sportss, who is the brightest
shining stalwart in this regard.
A Sporting Inception Saga
Magika Asteria Sportster LLP was registered in 2019 with
much fervour and established its brand Go Beyond Sports.
Sonali informs, “We were incubated into the NMIMS AIC as
a potential start-up.”
The USP then begin the talk show with sports players
highlighting their achievements in various sports and using
it as a platform for empowerment and motivation. Sonali
recollects, “However, just as we planned our 1st event,
COVID hit, and we had to cancel and sustain everything
online.”
Build the company and keep the engagement. The entire
team including interns were paid through lockdown even
though the company was not generating revenue.
“We had to pivot several times trying out new verticals
because sports was hit the most amongst others and we
were still a small start-up without a product to sell,” says
Sonali adding, “Finally, in 2022 Jan, we have become a
platform for promoting sports and movement, education
and physical literacy advocates.”
Bringing curated workshops and consultants, and sports
experts from various fields on the Go Beyond Sportss
platform. Sonali says that a big thank you goes to all their
Advisors- Shaji Prabhakaran, Sachin Parekh, Bhaumik
Sanghvi, Supporters- friends and family and people from
the sports industry, and mostly to our Mentors- Harsh Modi,
and primarily Mr Sanand Sahil Mitra, “Who helped with a
new addition to not only our sports to sportss but also a
complete rebranding of our outlook, logo, and business
model,” feels Sonali.
Within the three years, Go Beyond Sportss received several
mentions and a few awards from social groups, and
recognitions from Go Global Awards 2021, FICCI etc. for
its efforts in bringing sports and movement to the people.
Childhood Inspiration to a Passionate Enterprise
Sports has always been a passion since Sonali was a child.
She has grown up in a building community set up where all
children used to get together after school hours to play and
have fun. She has played all kinds of sports and all her
learnings have come through childhood friends and
introductions to sports in the community.
Sonali reveals, “I was always the only girl to play amongst
the boys everything from cricket to football to running

We are
a unique
platform for
promoting sports
and movement,
education and
physical literacy
advocates.
Sonali Gupta
Founder and CEO
Go Beyond Sportss

races. Hence sports has always been very close to me.”
However, it was not converted into a career due to parental
and family reasons. But, the desire to play and win for her
country and wear its t-shirt had always been there and it
still remains.
Sonali took on buying a team for a women’s throwball
league locally in Mumbai in 2016 and there on started her
journey to convert her passion into a business. She put
together a team of women from all kinds of backgrounds
and professions most of who had played as children and
wanted to revive their love for sports.
“We went on the become the most popular team in Season 1
and we won Season 2. This journey inspired me to motivate
and empower more people to come out and play and join
sports and movement as a way of an active healthy life,”
expresses Sonali.
Defeating Her Biggest Challenges
There were and still remain several challenges since the
inception says Sonali stating, “The fact that I don’t come
from a background that has educated me to know how to
run a business nor was I raised to be taught to earn a living
has been my biggest challenge.”
As a very typical Indian girl from the 90’s who comes from
a patriarchal and traditional setup, and is educated only
enough to be married and have a family and raise children,
running a business has been a challenge.
Not only learning technology and platforms and the
language of business but changing one’s own self to suit the
business is always a challenge, to push yourself every day
to learn and fail and still try to go beyond the limitations.
“However, I’m defeating them every day with my passion
for sports and commitment towards creating a change,”
says Sonali.
Brand Go Beyond Sportss Stalwarts
Speaking about the USPs of her brand, Sonali says that it is
a multi-sports platform and amongst the few to bring forth
not only stories of players from sports like Fencing, Sailing,
Sepak Takraw and more. But also, from various sports
experts from psychology to physiotherapy to nutrition etc.
Apart from popular sports like Cricket, Badminton, Soccer,
and Golf, the only platform covering stories from other
sports mentioned earlier, these sports players and experts
who have won internationally or nationally for India
without recognition or enough coverage.
Sonali mentions, “We have some very elite players from
various sports like Aparna Popat, Sangram Singh, Monty
Panesar, Jwala Gutta, Arjun Bhatti, Shiva Keshwan and
some very celebrated sports experts like Heath Matthews,
Geetha Ghaliyavar etc.”
A Passionately Sporty Advice
As an experienced professional, Sonali’s advice to the
sporty. “I would say, ‘Pivot as many times as required
from things that don’t work in your business but don’t
ever pivot from the dream and the passion that started it.”
Flourishing Human Future with Technovations
Envisioning Go Beyond Sportss’ operations with the
emerging technologies and automated tools that are
revolutionizing the business world by enabling innovations,
Sonali shares, “I believe technology and innovations are the
need of every hour since mankind itself. They not only help
with the ease of doing business or our day-to-day life, but
they also challenge us into learning and thinking in new
ways and growing as human beings.”
“My company as a start-up has beneﬁtted tremendously
with every requirement as a business thanks to the
availability of tech and apps and also to help solve
problems,” she concludes.

Why do many startups and even established
businesses, too, fail? Because they do not
technovate–technologically innovate.
According to Sreena K, an Independent Consultant and
CEO of IsikTek, many startups and mid-size companies
believe in manual work and doing it all by themselves. At
the same time, she believes that this is what diverts you
from your core business. That is why adopting technology
in the area it is needed, helps one propagate the company
and make your team more productive.
These businesses’ failure to use the right tech/tools
available in the market at the right time decides the future
of their growth. She adds, “We are in an era where
leveraging technology is not an option; it is a must.”
In this tech era, these companies can let the technologies
monitor the reception, HR process, accounting, inside sales
calls, marketing and many more functions. So as a business,
management can focus on the core purpose.
I have helped more than 23+
companies adopt tech and
consulted them with the right
solution to keep harmony and
strengthen the process.

Sreena shares, “Being an independent consultant, it’s my
role to guide and consult companies to adopt the right tech
solutions. I have helped more than 23+ companies adopt
tech and consulted them with the right solution to keep
harmony and strengthen the process.”
To stay ahead of the competition, companies must create a
culture of innovation. Enabling innovation is only possible
when your team is free from monotonous, mundane work
and free to think. “I believe adopting tech tools can really
enable creative minds to lead to innovation,” says Sreena.
Becoming a Serial Entrepreneur
Sreena began her career in Business Development post her
graduation. Since then, she knew she wanted to make her
career in the business world. Soon she realized she is good
at communicating business needs to multiple levels and
closing large business values. She continued her career in
IT product and solution sales.
Her first start-up was in 2010, Strategems outsourcing Pvt,
Ltd. “We were a company of 50 employees specialised in
delivering data services, tech research, Vertical forecast and
marketing as a service,” reveals Sreena. However, it was
not for long, as destiny had different plans for her. She
founded StatBI Corp in 2012 to manage their international
clients under IT services.
Skyfall
However, Sreena informs, “In 2018, my husband walked
away with the business and earnings.”
Being a mom of a 5-year-old, Sreena couldn't think of
going back to a 9-7 job. And she had to rebuild her whole
ecosystem again. That’s when she started as an independent
consultant for Retail Business, helping companies with
digital growth strategy, GTM and growth strategy in the
APAC and Middle-East region. Sreena furthers, “I would
also say that the business network I built over the years was
the only reason for me to get the consultant role soon.”
She started with a Tech product company who were
building the micro-retail platform. Soon, Sreena showed 13
% growth in the first year only. She then moved to
California-based large retail tech MNC in 2019. Sreena
puts, “When I took over this contract, they had no presence
in the APAC/Middle-East region. In three years, I brought
in nine large fortune 500 clients averaging the revenue
bracket from $500000 to $4Million dollars.”
A Mighty Rise
Meanwhile, as a single parent, it was difficult for her to
manage everything with a single source of income. Hence
as a side hustle, she started consulting small retailers like
clothing, skin products and hotel businesses with their
digital roadmap, including the tech guidelines. Soon, Sreena
realized that helping brands grow was one of her passions.
Post her last startup, a few business associates came
together this year and founded ISIKTEK Pvt Ltd–to help
small and midsize companies with Tech consulting and
solutions. They appointed Sreena as the CEO. “After five
years, I’m back in the business. Things work out in their
own time; you have to keep pushing yourself to excel
without giving up,” reflects Sreena.
An Awe-Inspiring Odyssey
When probed what her inspiration behind venturing into the
business arena was, Sreena says that being a serial
entrepreneur, she always loved the space of business. Her
early exposure to startups gave her an orientation to learn a
lot about growth culture. She started her professional career
with a startup called Champions Group. She joined the team
when it was only 24 people and was there till the team grew
to 500.
She was one of the pilot team and could showcase some
good ROI and Business value under the guidance of her Ex-
Boss/mentor, Sri Subhakar Rao and Hema Malini. Very few
bosses are there who will identify your capability and urge
you to do better. Sreena says with gratitude, “I was
fortunate to work under leaders who believed in me. I
learned consulting. It is also my forte, as my ability to
connect the business problem to tech solutions was
appreciated in all the roles. I always wanted to work on
something which is challenging and excel.”
As an independent consultant, she meets a minimum of
three new people from C, V, and D levels, from large to
small corporates. She hardly saw any women at that level in
those days. She used to lead workshops and problem
discussions alone in a meeting room filled with only men.
“As a young gal, I used to feel a little uncomfortable, but as
I started adding value to business and growth, I could see
people preferring me for the challenge discussions over my
fellow mates. This inspired me, and I continue to stick by
the role. Meeting new people, learning about their business
challenges and crafting a growth roadmap motivates me to
get back to work every day,” mentions Sreena.

Ambrosia: Celebrating Influential Women Leaders in Business 2022

Ambrosia: Celebrating Influential Women Leaders in Business 2022

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