Ambitious women in tech 2019

www.insightssuccess.in
ASMITAASMITAASMITA
MISHRAMISHRAMISHRAAN INSPIRING TALE FOSTERING
CREATIVITY AND INNOVATION
Ambitious
Women in
Tech 2019
Asmita Mishra
Co-founder & CMO
June-2019
VOL 6
ISSUE 7

Desk
Women Business
Leaders –
The Architect of
Modern India
s women business leaders continue to step up the ladders with
Aastounding confidence and maturity, not only in India, the global
business fraternity has been outspoken in welcoming the change.
In its endeavor to boost up this trend, the Government has reserved INR
1,000 crore funds for women entrepreneurs. DPIIT (Department for
Promotion of Industry and Internal Trade) has further announced one-third
reservation for the women entrepreneurs in the startup program. These
steps are aimed to generate more viable business ideas alongside
multiplying the footprints of women.
Few excerpts from a previous study from Dow Jones titled ‘Women at the
Wheel’ reveals that:
- The overall median proportion of female executives in successful
companies is 7.1 percent,compared to 3.1 percent at unsuccessful
companies.
- A company’s odds of success increase with female executives at the VP
and director levels.
- Statistically, significant evidence shows that there is dependence between
a company having female executives and its success
It’s an absolute myth that education or being wealthy are the only ways
through which women can craft her own way out. Along with pioneers like
Anuradha Mittal, Vandana Luthra, Upasana Taku, there are countless
women entrepreneurs and leaders who have fought against all odds and
still have reached upto the horizons. Its the grit, passion, and the hunger to
perform something different – and sometimes to answer back themselves,
family, or even the society.
With little or absolute no business background, the brigade of Indian
women leaders continue to march forward and are forcing the conventional
practices and strides to amend their ways.

SME-SMO Executives Manoj Shelge
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ASMITA MISHRA
An Inspiring Tale Fostering Creativity and Innovation
08
Cover Story
Sonam Madaan
38
Fatema Abbas
28
20
18
Ms. Komal Agarwal
INTERVIEW WITH
INSIGHTS SUCCESS

A Blockchain Enthusiast
Ajisree Pillai
22
A Visionary Technocrat
Anuradha Gupta 32
She didn’t follow the
path, she created one
Garima Oza
0038
24
A Passionate
HR professional
Kamaljit Gatore
Transforming the IT
World with Novel
People Skills
Anjali S
Breaking the Shackles
and Rising to
the Occasion
Women Leaders at
the Frontfoot
30
42

Building and Maintaining
Strong Relationships
Manju Mohan
44
Deﬁning Unique
HR Strategies
Smita Bhadury
50
56 An Inspiring Journey of
Relentless Determination
Triveni Kathuripally
Leading by Example
towards Cohesive Synergy
Crafting Her Own Pathway
Rajashree Sampath
Sonali Chowdhry
Charting her
own Path
Vani Sreeram
54
48
58

As the Indian tech domain continues to surge ahead and play a vital role in developing the economy of the country,
the rise of women tech leaders over these years is a reason to cherish and acknowledge. Recognizing the
landmarks accomplished by some of the noted women leaders, we bring this special edition of “Ambitious
Women in Tech 2019”. In this magazine, we have featured their journey, experiences and mentionable benchmarks that
put them in the elite league.
On the cover page, we have Asmita Mishra – CMO & Co-founder, CEO and Founder of Epitome Research LLP. With a
demonstrated history of working in the market research industry for over a decade, Asmita is highly skilled in Market
Research, Quantitative Research, Marketing Strategy, Advertising, and Customer Insight.
Alongside, we have also enlisted Ajisree Pillai – Associate Director of Global Blockchain Foundation who believes that
work ethics is nothing but Integrity, discipline & time management, and that it should permeate every aspect of one’s job.
Anjali S – Associate Vice President from Knack forge is one such business women who bring in years of acumen and
professionalism in the business. Anuradha Gupta – Founder & CEO of Amantya Technologies focuses on building
Effective, Efficient, and Equitable solutions have been her forte since the start. As the Co-founder & COO of GSN
Solutions – Garima Oza aims to excel each day with a ‘customer centric’ mindset and perseverance has made her a rising
star of the industry. Kamaljit Gatore – Sr. Manager – HR of iResearch services believes that everything is achievable
through honesty, transparency, focus, clear communication, and hard work. Manju Mohan – CEO & Co-founder of
IONIXX has set a benchmark as a woman leader in the competitive IT services industry in India and USA. As a pillar of
strength managing several crucial business units of Klaus IT Solutions Pvt. Ltd, - Rajashree Sampath – Director is
featured next. Smita Bhadury – Director of Knowledge Lens brings rich experience in accounting and people
management. As the CEO & Director – Digital Marketing of NET Comm Labs, Sonali Chowdhry is a tech superstar
building herself up in the software development sector who leads her life by inculcating a variety of good ethos and
values. Triveni Kathuripally – Co-founder of Miraki Tech is a success story for the budding entrepreneurs by the virtue
of her passion and hard work. Finally we sum up this section by having Vani Sreeram, Director- Digital Marketing
Division – Honeycomb India who realized her potential and worked dedicatedly towards embracing SEO and digital
marketing.
We have encompassed a captivating piece of infographic article written exclusively by the editor of this magazine. So let’s
unveil the journeys of these women patriarchs and find out what makes them so distinctive.

Asmita Mishra
Co-founder & CMO
Coverstory

ASMITA MISHRA
An Inspiring Tale Fostering Creativity and Innovation
Aiming to establish an
organization which would
lead the industry in providing
real time solutions to clients
“ “

Women business leaders
have come along a long
way in today’s business
eco-system and are playing a pivotal
role by expanding new dimensions
and are not shying away from
limiting themselves. The evolution
from homemakers to inspiring
leaders is inspiring millions of other
aspiring women professionals, who
are in the process to make it to the
big league. The present and the
future of the Indian corporate
fraternity are breaking the traditional
shackles as the women are emerging
as a stringent force to reckon with in
the business community.
This excerpt exhibits the journey of
one such dynamic professional, who
has taken the center stage by the
virtue of her determination, business
acumen, and the inclination to delve
deeper to understand perspectives
and the human mind. Asmita
Mishra – Co-founder & CMO of
Epitome Research Services LLP
has been at the forefront in shaping
her professional life that has led her
to be an inspiration for countless
aspiring entrepreneurs. Having
worked with multiple prestigious
organizations and being a core
member of various research projects,
finally, she added wings to her
entrepreneurial ambitions in 2016.
“Entrepreneurship is a serious
commitment and one needs to have a
nerve of steel to succeed”
With a demonstrated history of
working in the market research
industry for over a decade, Asmita is
highly skilled in Market Research,
Quantitative Research, Marketing
Strategy, Advertising, and Customer
Insight. Post-completion of PGDM in
Mass Communication, she has also
studied Advertising & Public relation
from Indira School of
Communication.
Her personal life is as exciting and
interesting as her professional life. A
travel enthusiast, she loves exploring
new places, getting to know about
new cultures, food, and people. By
nature, she is a very organized person
who needs to see everything in
proper order – be it her home or
office! Being disciplined and
organized helps her to get more
clarity in life. As a person, she has
always aspired to be someone who is
strong, loving, and working to her
fullest potential.
The Light of Motivation
Asmita shares a very closely-knitted
bond with her parents. She candidly
admits that she is very fortunate to
have such supportive parents in her
life. She exclaims that her parents are
the backbone of her success as they
have always walked the extra miles
while she explored potential
opportunities in different cities. Her
Father - Amar Deep Mishra is a VP-
Network Department – Vodafone-
Idea while her Mother - Neeta
Mishra is a homemaker. As the
guiding force in her life, Asmita’s
parents have showered unconditional
love and support that has fuelled her
I dream and
I work
towards them“ “

instincts to surpass every challenge and explore
unexplored dimensions. She proudly adds – “They
always dreamt of me achieving bigger goals in life”.
On the professional front, her business partner – Piyush
Soni has played a dominant role in motivating her to
start up her own venture. Her life-changing decision to
quit her high-paying salary and settled job forced her to
craft her own future path, which was definitely one of the
toughest decision of her life. Also, the fact that Asmita
was entering in a segment that already had a fierce
market was also a deterrent that made her choice more
difficult.
Perspective towards the ‘Male-Dominance’ in the
Industry
Asmita strongly feels that if not in equal number, women
are taking up strong roles and are being exemplary the
way they are handling their role. She says, “I feel, a
woman always bring something different to the table
along with the required skills. As I am into this male -
dominated domain, my first instinct is to working my way
out through work which reaches out and shines for its
quality”.
Right from the inception of Epitome, Asmita had a clear
intent of empowering the women professionals by hiring
and placing them at responsible levels in the
organization. With time, Asmita has successfully
managed to convert her thoughts into a practicality that
sculpted Epitome to evolve as a platform of success, and
determination for the professionals. Acknowledging the
contribution from her colleagues, she picks a few of the
quotes that inspire these women to cross the horizons.
Geeta Sarfale – Project Coordinator – Geeta follows
and is hugely inspired by the below lines of Lady Gaga-
“Some Women Choose To Follow Men, and Some
Choose to Follow Their Dreams. If you ‘re wondering
which way to go, remember that your career will never
wake up and tell you that is doesn’t like you anymore.”
Jury D’Costa – Project Coordinator
“I am a Woman, What’s your superpower?”
Risha Kapoor – Account Manager
“It took me quite long time to develop my confidence and
now that I have it, I am not going to be silent and my
confidence is something which wasn't given to me but I
had taken it.”
(L) Jury D’Costa (M) Risha Kapoor (R) Geeta Sarfale

smita has a novel piece of advice for the
womenprofessionals who want to make it big in the
marketing career. She exclaims, “Marketing is problem –
solving and management. Women tend to be growth
enablers and they always have been a good manager.
Their emotional quotient is the strength along with
management skills. Anyone who is inclined towards
communication, marketing is the best role to understand
things on-ground.” With years of experience, Asmita
calls marketing as one of the most important aspects of
work in today’s modern time. As people cannot work in
insulation, and as work is for the people, educating and
informing the people about the work also plays a
dominant role in today’s business environment.
Exquisite Services
Honeywell | GFK | Ipsos | DELL | SBI | Coca-Cola
| Unilever
Being associated with the above prestigious clientele,
Epitome Research is a full-service market research
agency. The journey that commenced with a capital of
15K has crossed a turnover of over 20 Cr in just a span
of 3 years – this itself speaks about the volume of
success and market penetration Epitome Research has
done! Today with offices in Dubai, UAE and Dallas,
USA, it has extended its dominance to international
territories and is ranked amongst the matured players in
the analytical research industry. Despite these milestones
and moments, team Epitome is grounded and continues
to reach the pinnacle of success.
Its core expertise is to collect brand advocate’s voice and
analyze their opinion. It provides primary researches to
its client at the Global level via both Qualitative and
Quantitative methodologies. Offering diversified services
dealing both in Quantitative and Qualitative market
research, it assists its clients by forming business
decisions, optimize strategies, fuel thought leadership,
and drive headlines. The expert workforce is the most
valuable asset for Epitome Research as the team carries
extensive knowledge of the local market and experience
in field-tab & market research at global level research. It
has an in-house tool to conduct online market research
and a mobile App- ‘Apptome’ that makes it easier for the
clients to see and meet their respondents virtually.
Crafting the Roadmap Ahead
Having written a success story by the name of Epitome
Research Services, Asmita carries a very optimistic
outlook for the future. She adds that while the last 3
years have been nothing more than amazing and
glorious, the next 5 years would be vital in building up a
cohesive team and also to establish the entity in terms of
marketing. Expansion in new countries like the UK and
Singapore are the next set of milestones for Asmita and
team.
Delivering premier
services that support
client’s perceptive
business objective
“ “

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n an exclusive Interview with
IInsights Success magazine,
Ms. Komal Agarwal - Marketing
Director, Pebble India, sums her
professional journey while giving a
brief about the current market
scenario.
IS: Brief us about your journey
since the beginning of your career.
Komal: After completion of
Electronics Engineering from NTU
Singapore, a successful stint in the
Investment Banking sector with JP
Morgan, and Management Studies
from IIM Calcutta, I decided to
venture into my own Business –
Pebble, a brand of Mobile
Accessories, in 2013. Pebble was
started in a small office with a team
size of 5, which has today grown to
60+ people and a state-of-the-art
Pebble Corporate Tower. Today the
Brand boasts of over 100+ SKUs in
India and Middle-East, with 10000+
Retail Partners and 10 Million+
satisfied ‘Pebblers’ globally.
The journey with Pebble has been an
extremely steep learning curve in
literally every aspect of the business
from product development, people
management, and brand-building till
personally managing post-sales
customer service calls.
IS: What was your source of
motivation? Or, who is your role
model or the person that inspires
you? Have your family played a
significant role in scripting your
success voyage?
Komal: My father has always been
my biggest source of motivation and
a role model. Watching him give his
100% to every venture that he has
been a part of, facing all possible
challenges head-on with an
unbelievably calm and clear mind,
and his extreme perseverance have
been an immense source of
inspiration.
Yes, my parents have played the most
vital role in my journey from the
start. Be it readily sending me abroad
for higher studies because of the
exposure that I would get (which was
tough for them considering I’m an
only child), always encouraging me
to be independent and strong
mentally, being right by my side
through all challenges - both personal
and professional, and being a
constant guide in helping me take
difficult decisions. Overall, they have
always prioritized my education,
personal development and
professional growth over any societal
norms that are commonly faced by
women in India.
IS: Kindly tell us about the
challenges you faced to withstand
the complexities of the industry.
Komal: One of the challenges faced
was to place a high quality product in
a market that has an extremely price
sensitive mindset and cluttered with
| June 2019 |18
Interview With Insights Success

cheap options. Secondly, dealing with channel partners has been a challenge as well. A lot of the regional
channel partners are experienced and know the business inside out but are generally from a traditional
school of thought. They are a bit patriarchal at times and need to be brought around to seeing me as a
businesswoman and not just a young girl with a fancy degree . Lastly, another constant challenge is to‘ ’
ensure freshness of products in terms of design and innovation as the tech industry is going through
constant upgrades due to which an overall life-cycle of a product is reducing constantly.
IS: Apart from stirring high-end professional profiles, who is Komal Agarwal in personal life?
Komal: I am calm but relatively strong-willed and open-minded. Love to sit back on weekends with an
interesting book and a cup of coffee; Fond of travelling to offbeat places and immersing myself in the local
culture. Friends would describe me as an avocado-lover, binge-watcher and someone who is obsessed with
everything technology!
IS: Brief us about the industry scenario from your perspective.
Komal: The mobile accessories market in India is extremely lucrative. It is expected to be around INR
15000 Cr in the current year and is growing at around 10.5% annually. This growth can be owed to many
factors. Primarily, with the increase in smartphone penetration in the country, the consumption of media on
smartphones has also increased significantly. Due to this there is a growing demand for more battery thus
need for power banks, and also need for more audio products such as Earphones, headphones and Speakers
to enjoy the media content better.
The only concern is that the majority of this market is highly unorganized and cluttered at the moment, with
plenty of small private labels and unbranded sellers offering low quality products without any clear
warranties. Fortunately, the consumer mindset is now shifting from being only price sensitive to quality
consciousness and reliability. The consumer has started to realise the benefit of purchasing a long-lasting
product in one go instead of getting into the hassle of purchasing a cheaper product multiple times due to
limited life of the product. This is why Pebble that focuses predominantly on quality and service has been
able to grow significantly and maintain its reliable brand positioning in this industry.
IS: Where do you see yourself in the near future? Tell us about your future goals.
Komal: In the near future, I see myself growing Pebble to significant heights and ensuring the personal and
professional growth of every individual in my team. As a future goal, I would like to play a significant part
in helping boost the educational and health concerns of our society in whichever way possible.
IS: What would you advise to the budding entrepreneurs?
Komal: If we keep waiting for the perfect opportunity, the perfect idea, the perfect people, we may never
be able to move ahead with anything, and by the time we do, it might be too late. Entrepreneurship is a
continuous learning process and it’s more important to improve and adapt along the way.
| June 2019 |20

Blockchain is an intriguing
technology. It is often seen as
the next big thing with varied
applications. Bitcoin and Ethereum
have already made a mark in the
market and people want to know and
explore more about the technology and
how it can be applied in business.
Ajisree Pillai, Associate Director,
Global Blockchain Foundation is one
of those who are at the forefront of
facilitating this emerging technology’s
application in business. She started her
career with an International Internship
in Oman in 2014. She later pursued
MBA from Symbiosis International
University and was placed in the
Global Blockchain Foundation as a
research analyst. Thus began her
association with blockchain. She was
later promoted to Manager
International Business and then on to
the post of Associate Director, a
position she currently holds.
Mission: Blockchain Community
Global Blockchain Foundation (GBF)
is an international Non-Proﬁt social
enterprise. Its global vision is to build a
sustainable blockchain community
through international cooperation. The
key initiatives of the Global
Blockchain Foundation are:
• iCognitive Global: To provide
transparent business to uplift rural
economy using emerging
technologies.
• Blockchain Investors Summit World
Tour 2019
• GBF Global Skill Initiative
Program
• GBF Global Industry Academia
Connect Program
• GBF Entrepreneurial Support
Initiative
GBF’s core vision is to build a thriving
blockchain community. It is a research-
driven organization which ensures to
give a platform to blockchain
enthusiasts who are just as passionate
bout the future of the industry. This
A Blockchain Enthusiast
Ajisree Pillai
Ajisree Pillai
Associate Director
| June 2019 |22

has translated into blockchain summits
experiencing a boom over the past few
years. What makes GBF different as an
organization is a fact that it focuses on
bringing the quality of people on board
and helping startups come to the
forefront with their ideas and
innovations.
Growing with the Technology
Ajisree currently also works with
iCognitive Global, the world’s first
blockchain & AI based Agri e-market
Place, as a Senior Research Analyst.
She deems her journey towards
blockchain as a memorable one
allowing her to meet some of the
thoughtful industry leaders,
Government Delegates and Blockchain
Enthusiast around the globe. She has
had a front row seat to some of the
most remarkable real-time use-cases
and practical demonstrations of
Blockchain in the corporate world. Her
new role has her excited to see both
herself and the company explore new
solutions for blockchain applications.
For Ajisree, work ethics is nothing but
Integrity, discipline & time
management, and that it should
permeate every aspect of one’s job.
Success is what motivates her to do a
good job. She says, “Knowing the fact
that my hard work and perseverance
will help me achieve greater
professional success is what keeps me
going. Mr Pankajj P Ghode and Mr
Praneet Kumar play a huge role in my
success since they taught me the true
meaning of leadership and
professionalism.”
The Indian Aspect
Ajisree believes that for India,
blockchain technology offers numerous
opportunities across many sectors. She
points out to the fact that a few states
have joined hands with blockchain
startups established abroad to study the
implementation of the technology in
various sectors. There needs to be
massive awareness about this
technology but currently, there is a
severe lack of talent to build relevant
solutions that address real-world
problems. She also shares a few use
cases in India where blockchain has a
huge potential in the near future:
• Banking and Finance
• AgriTech
• Telecom
• Voting
• Healthcare etc
Ajisree also adds that the central
government and central banks want to
promote blockchain projects but not
crypto-currencies and initial coin
offerings. She says, “As the saying
goes ‘It’s hard to love blockchain and
hate crypto’, I hope things change for
the better soon. Our leaders should
soon realize the immense financial and
operational implications that
Blockchain brings to the table.”
For the young who are keen on
building a career in blockchain, Ajisree
cautions that it is not an easy path.
Because, the adoption and integration
of the technology are still in the
primary stages, demand for people
with blockchain skills is more than the
supply. She advises them saying, “I
believe if you spend the right amount
of time online and learn from the
relevant resources, you can get a better
understanding of the technology & its
use cases in several ecosystems. If you
are looking to nurture a blockchain
career as an entrepreneur, you need to
focus on the real time problems and
needs of the blockchain community.”
Achieving Milestones – Together!
Ever since she joined GBF, it has been
a steep learning curve for her. Through
hard work, right kind of support and
her aptitude to take on challenges, she
has quickly marched her way forward
to managing Investor relations and
International Business from a research
analyst. She has been a part of the
immense growth in the past 2 years.
With iCognitve Global the landscape
has grown even wider. The focus is
now transforming the roots of global
rural economy by integrating the entire
Agri- value chain through the digital
co-operative platform by harnessing
emerging technologies. She looks
forward to being a crucial ingredient
that helps GBF achieve its vision of
establishing a global community.
At the end of the day, your work ethics should reect on
your personality. That’s what matters the most
‘‘
23June 2019|

G
one are the days, when
women were considered fit
only for managing the
household activities. The new
generation women across the world
have overcome all negative notions
and proved themselves in all spheres of
life including the most intricate world
of business. India is blessed with its
own pool of ambitious women who are
making splashes in the business world.
Anjali S is one such business women
who bring in years of acumen and
professionalism in the business. With
around fifteen years of experience,
Anjali is the Associate Vice President
of KnackForge spearheading
operations of the company. Her
expertise is in HR, organizational
development and people management.
The Professional Highlights
Anjali completed her Master’s Degree
in Human Resources from one of the
premier (Tier II) B-school situated in
India. Later, she started working at
Bengaluru with a Recruitment
Consultancy firm in recruitment space.
She grew from recruiting employee to
managing entire administration of the
company; Anjali has successfully
worked on challenging assignment
with extreme dedication and people
skill.
She is certified in data analytics,
Certified Learning & development
professional who understands process
Transforming the IT World with Novel People Skills
Anjali S
Anjali S
Associate Vice President
KnackForge
| June 2019 |24

I believe in my team and members around me. And, I have a
role to shape their career and well being at KnackForge.
Taking care of them is my responsibility and getting things
done is my role which I keep myself always conscious -
Trust & Respect people
“& technology to the core. She is
dedicated to bring in the best work
environment for KnackForge.
About KnackForge
KnackForge is growing Information
Technology Company developing
software and applications for its
clients. Through its unique blend of top
talent, the company provides true
partnership for application
development. One of the core
differentiations that set KnackForge
different from other Companies is its
‘People Centric’ base. And in the
technology space where Angular and
PHP are core development platforms. It
has AWS Cloud-based application
development and maintenance.
The company has an open culture and
open seating arrangement. This helps
KnackForgians to reach out to different
teams and understand every individual.
By embracing technology, valuing
people, and creating innovative
processes, Anjali handles all the
operation at ease.
“We welcome new members who have
the passion to write software and build
new applications. We work as a team
and help our members enjoy what they
do”, Says Anjali. The company stands
out in the business world on account of
its approach towards employees and
clients. “If we take care of our
employees, they will take care of our
clients; hence we keep building our
members professional and technical
skills”, Adds Anjali.
Some Valuable Insights from
Anjali’s Desk
Anjali believes in continues learning
throughout life. Whether it is working
with the CEO, President, Anjali has
come a long way in exploring the
business world. She believes that the
greatest impact of anyone’s success is
one’s relationship with the people. She
also believes that integrity is one most
important ingredients of trust which
have helped Anjali to achieve success.
Anjali Says, “Attaining trust wasn’t
easy and quick. It came with a simple
formula: Results + Integrity +
Concern = Level of Trust which I kept
being conscious about”
Anjali has been mainly involved in
setting up the new office infrastructure
at the IT Park. Change in organization
structure, reach out to professionals,
retain employee, building trust, and
creating intentional leaders for
tomorrow are some of the challenges
that she takes up as opportunities.
Anjali is backed by great professional
leaders who helped her to grow as a
successful leader and that has shaped
her management skills. Her people
skills are highly appreciating.“My
principles at work have been very
simple and straight forward. Treat
people the way they want to be treated
and help people to grow. Give respect
to people and always be conscious of
my behavior keep it easy and powerful.
The emphasis has been on how soon
the work is done and what quality
results are there” says Anjali.
Words of Wisdom
Transparency, clear communication,
and focus are three strong pillars that
helped her to grow in life. Anjali
advises the budding entrepreneurs,
whether it’s professional or personal
life, always stay updated with current
trends. “Grow your skills and have
certification in numerous fields as it
will definitely help you to grow in your
career. Do what is right, Develop
intentional leaders, celebrate and care
for people, are some of the key mantras
that will drive you ahead”, says Anjali.
Holding a responsibility by being
grounded, managing different people,
having the ability to tolerate criticism,
and keeping a watchful eye are some
of the things that always motivate her
to opt for the best.
“My motivational tool is taking the
ownership and having the full access to
drive the show Transparency and clear
communication with my President and
CEO is my success”, Says Anjali.
Future Ahead
Anjali sees KnackForge as a top
technology listed company with a
strong focus on AWS platform to
support clients. Progressing forward
with a positive approach, Anjali along
with her team will surely build strong
technical leaders alongside creating a
learning environment for the
betterment of the masses.
25June 2019|

IS: Brief us about your journey since the beginning of
your career.
Fatema: Choose a job you love and you will never have
to work a day in your life or wait for weekends to come.
I was fortunate to understand this and comply it.
Integrity, building credibility and never give up attitude
have been defining my career right from the start. I have
had my share of rough patches, and through them I have
consistently reminded myself that it’s not just what you
achieve but also what you overcome. When I look back,
the journey has been magnificent and I see me evolved
into a wiser, credible and a more content person.
IS: What was your source of motivation? Or, who is
your role model or the person that inspires you? Have
your family played a significant role in scripting your
success voyage?
Fatema: I do not have any specific role models, as I
believe that every individual / instance / experience we
encounter in our life holds the capacity to teach us
something good, only if we give them a chance. Every
little thing around me motivates me to do something
grander, honorable and prolific.
Of course, my family has been my greatest strength
FATEMA
ABBAS
FATEMA
ABBAS
Confident of Reaching
Newer Heights
Fatema Abbas
Training & Development Professional
| June 2019 |28

throughout in scripting my success voyage. It’s rightly
said that the learning happens from home, my three kids,
in their own unique ways have been instrumental in
teaching me professional tactics and personal mantras
and they keep doing so every day.
IS: Kindly tell us about the challenges that you faced
to withstand the complexities of the industry.
Fatema: All progress takes place outside the comfort
zone. By facing complexities you either win or you learn
and both these outcomes are positive. To mention a
couple of complexities – adapting classic learning /
training framework to modern systems, incorporating
blending experiential learning as oppose to blended
typical processes, making training functions more
proactive and strategic instead of reactive, opportune to
up skill and transform the training functions. Most of the
times, I have been successful in overcoming these
however at times I wouldn’t be as they would be beyond
my circle of control: at times the resistance or budget
issues or stereo type / conventional thinking or unhealthy
work politics. However dire the situation, they have
never stopped me from accepting the trails head on.
IS: Apart from stirring high-end professional profile,
who is Fatema Abbas in personal life?
Fatema: Fatema Abbas, is a simple human being who
believes in nurturing the soul with purity and strength. I
follow certain ethics and principles. My life theories are
very simple – 1.Don’t let anything external disrupt your
internal equilibrium, 2.You can be vulnerable or gentle
and still be very powerful and rock solid at the core,
3.The problem has never the mind, but the mindset.
IS: Brief us about the industry scenario from your
perspective.
Fatema: My industry is that of management education.
Management is the art of balancing business and people.
Scrupulously molding the young generation to lead and
inspire their human resources and create and sustain their
trades. The best way to edge them is through providing
them experiential learning, industry exposure, generating
curiosity in them and most importantly is leading them
through examples.
IS: Enlighten us about your achievements,
memorable moments, and awards which you would
cherish lifelong.
Fatema: There have been numerous cherish able
moments both personal and professional. Mentioning a
couple of them and the reason why they are treasurable:
1. Won the Panache Mrs. India Popular tittle 2018 and
was crowned Sakal Mrs. Pune in the year 2006. My
philosophy that I endorse during these titles and even
now when I am a jury to many beauty & personality
pageants is to be beautiful externally and internally. 2. I
have received the Corporate Peacock award for social
work and have been felicitated in the Delhi Parliament
for my various social work that I do. My belief that I
promote is your achievements are incomplete if they
haven’t been shared or given back in some noble ways.
IS: Where do you see yourself in the near future? Tell
us about your future goals.
Fatema: Being a successful individual in my
professional and personal life, I see myself continuing to
walk the path that I’m already on and as years pass by I
will be taking up more opportunities and arenas wherein
I hope I will be able to continue my present success and
inspire people, especially women, to live their own lives
in ways that could bring up on a positive influence upon
the society, and our society as a whole.
IS: What would you advise to the budding
entrepreneurs?
Fatema: My advice to our young and dynamic
millennial is to make endurance and gratitude your close
friends. It’s okay at times to move twenty spaces
backward so that you could take a calculated great leap
forward again. It’s okay to face breakdown at times and
use this as a propeller to create your break through.
Create a mechanism to regularly introspect yourself
professionally and personally. Keep a balance of your
ambitious flight upwards and your divine journey
inwards.
29June 2019|

BREAKING THE SHACKLES
& RISING TO THE OCCASION
BREAKING THE SHACKLES
& RISING TO THE OCCASION
FACTORS FUELLING THE RISE OF
WOMEN ENTREPRENEURS
Education
Women empowerment
Entrepreneurship avenues
Evolving business world
Consumption & Investment
opportunities
As the canvas of Indian entrepreneurship grows bigger and mightier, the gradual rise
of women professionals in the arena is no big shocker. Rubbing the shoulders with
their male counterparts and often surpassing them has become a thing of the past.
Over the last few years, the rise of women entrepreneurs in India has forced the
business world to realign and shout it loud saying that the concept of women
entrepreneurship is not obscure anymore!
| June 2019 |30

STARTUPS WITH HIGHEST COUNT
OF WOMEN ENTREPRENEURS
TECHNOLOGY
FOOD BEVERAGE
FINTECH
EDUCATION
Under the Lens
-58% of the women entrepreneurs
are aged between 20-30.
-73% of women entrepreneurs have
reported revenue of under
Ten Lakh INR.
-8.05 Mn businesses in India are
managed by women entrepreneur.
Take it as an inspiration, a modern-aggresive approach, or a radical step – the rising
trajectory of women entrepreneurs in India is a major boost for every individual,family,
community, and the nation.
-Devasish Kanojiya
31|June 2019|
Women Leaders at the Frontfoot

This excerpt showcases the
journey of a multi-faceted
persona who had the will to
convert every challenge into an
opportunity. Anuradha Gupta –
Founder and CEO of Amantya
Technologies – a startup striving to
roll out Intelligent products and
solutions through B2B and B2C
offerings.
She entered the business world with a
vision to bring her dreams to life.
Leaving behind her well settled and
growing corporate career, she started
her entrepreneurial venture in 2009.
She placed her best foot forward to
reach the masses and transform their
careers by embracing tech-enabled
learning practices. Establishing an
empire of own in an environment
flooded with challenges was not an
easy task for Anuradha. But her
concrete endeavors to surpass these
challenges are what helped her to stand
tall as an entrepreneur and place the
cornerstones of Amantya Technologies.
Her career span at Tier 1 Software
Services companies like HCL, Aricent,
and Harman, and a previous venture at
NGN Technologies gave her the
conviction and focus to empower
Amantya Technologies to make
progress in right manner. Anuradha’s
corporate and entrepreneurship
experience of more than eighteen years
helped her to establish good
governance and be a disruptor for an
enhanced tomorrow.
What Triggered Success?
Focus on building Effective, Efficient,
and Equitable solutions have been
Anuradha’s forte since the
establishment of Amantya
Technologies. For her, continuous
learning and improvement has been the
key which has unlocked numerous
opportunities leading to the success
pathway. Looking up to successful
people, visionaries, and their success
mantras alongside the constant support
from the family, enabled her to put the
best efforts and achieve the desired
results.
| June 2019 |32

Hoots and Cheers to Achievements
Acknowledging the current market
scenario, Anuradha along with her
team has crafted out two Go to Market
(GTM) Enterprise SaaS-based
products:
EmpAnalytica
(www.empAnalytica.com) – It is an
intelligent employee efficiency
analytics platform which monitors and
manages employee efficiency and
productivity. The web portal plays a
significant role in measuring and
reporting individual as well as team
level analytics.
iDocManager
(www.iDocManager.com) – It is an
intelligent Document classification and
data extraction solution offering
prominent support to the automation of
document-intensive business
processes. Supporting use cases like
Invoice, Forms, KYC, Receipt
processing and Data Extraction, this
solution is applicable across various
verticals like BFSI, Healthcare,
Governance, etc.
Her next initiative is towards solution
development for upcoming 5G
Networks in Telecommunications.
They are building solution to test
Devices and Network Performance as
per 4G and 5G network KPIs to help
Service Providers, OEMs to bring best
possible offerings for end users.
About Amantya Technologies
Bootstrapping the business world with
Amantya Technologies, Anuradha has
been instrumental in taking it to newer
heights by benchmarking its presence
across India and the US. The company
strives with a vision to build an AI and
Advanced Technologies enabled
process automation ecosystem to bring
measured effectiveness for enterprises
to extract best possible value in their
business process. They are building
various efficiency systems based on
process automation, employee
efficiency, OCR, 5G and other
technologies. Providing efficient
solutions at competitive prices is what
makes the company unique.
Team Amantya is well-equipped with
exemplary technical expertise and
enriched experience helping it to create
out-of-the-box products and
customized services. Embracing new-
age technologies like Artificial
Intelligence, Internet of Things,
Augmented Reality, 5G in Telecom etc.
the company is striving hard to build a
better tomorrow with its intelligent
Software Product Engineering services.
Since inception, delivering wide-
ranging quality products having long-
lasting impact on the clientele has been
the USP of the company.
Founder’s Take on Technology
Anuradha believes that India has made
significant advancements in adapting
technology and still has a lot of
potential to unlock, explore, and tap
numerous novel opportunities.
Recognizing that innovation and
scalable deployments are the need of
the hour, she says, “We have a strong
and evolving startup ecosystem in
place. Along with a visionary
government, which is open to fairly
associate with technology-enabled
startups and enterprises, deployment
and sustained development shall be a
reality that will benefit in elevation of
living standards of common people.”
Opining the Neophytes
Anuradha is looking forward to
seeing more and more successful
women entrepreneurs who will make a
global footprint with their
entrepreneurial knacks. She believes
that success comes to those who are
Passionate, Patient, and Perseverant
about their chosen venture! Looking at
the emerging opportunities in the
corporate space, she advices the young
minds to always believe in themselves
and their work. “Don’t let challenges
deter you. Let every difficulty be
learning for you. Success is not
achieved overnight. Tread the journey
with conviction and stick to your
values. Have the right team & support
system and there will be no looking
back,” she added further.
A Long Way to go
Anuradha is working very focused in
making Amantya Technologies to be a
frontrunner in the IT business
ecosystem. She is on a mission to pin
the company on the canvas of the most
preferred software product engineering
companies worldwide in the near
future. Currently, she is placing her
best foot forward in engaging new and
retaining existing clientele. She is
making every possible move to refine
Amantya’s features and offerings. She
is planning to expand the workforce
with professionals who can effectively
stir the technical, business
development, and Sales/Marketing
roles who would share same passion
and commitment and a belief in
mission and vision of the company.
Anuradha wants to make Amantya
Technologies build tech-enabled
product studio offering value in various
dimensions, rather than focusing on a
single product. The company will
follow the product engineering journey
backed by cutting-edge technologies
with prime focus on measured
Effectiveness and Quality. Under her
aegis, the company is all set to disrupt
the technology landscape and progress
multi fold to become a credible
Technical Entity in the upcoming
years.
33June 2019|

n an exclusive Interview, Sonam
IMadaan - Assistant Manager-
Talent Acquisition at XICOM,
talks about her professional journey
and gives an insight about the HR
domain in India.
IS: Kindly brief us about your
professional journey?
Sonam: Well My journey has been a
real fun since I started my career via
Campus Placement in HCL Bserv as
Technical Support Officer in 2010.This
experience has added a great advantage
to my profile..Then moving on I got an
opportunity from a Mumbai based
Software Development Company,
Though I applied there for Support
Team but fortunately they found me a
good fit for Business Development
…Further considering Business
Development as a core forte, I got an
opportunity in a Product based firm i.e
HRizzus – A B2B recruitment portal
....Gained a lot of exposure in meeting
CXO level HR professionals …Being
there for a petty good tenure I
wondered that I got my core Skills i.e
BUSINESS DEVELOPMENT ..No
one might have given a thought that
my core skills would change to
TALENT ACQUISITION soon…Then
I joined Xicom Technologies in Nov
2013 into Business Development.
Being in Sales for a good tenure I
decided to move on to a more stable
profile, fortunately my mentors
witnessed my social hunting
experience and that’s how my
organization has offered me a role in
Talent Acquisition team. Since then
I’m associated with Xicom …Long
time!!!
IS: Kindly talk about the most
memorable moments along with the
challenges you have been through?
Sonam: Don’t know about others but
I’m pretty used to accept challenges
since my College Days..May be that’s
why Life keeps on shattering
challenges on me to continue to make
me a best version of MINE…I love to
interact with Children,To teach them so
I took upon Teaching as a profession
while I was in College..I used to
provide home tuitions and fortunately I
started earning so as to repay my
Educational Loan...That was the
BIGGEST CHALLENGE I ever faced.
Moving ahead in Professional life I
eventually came across so many
challenges but life always keep on
motivating me to look ahead ..
Talking about Moments-Yes I have got
so many beautiful moments to cherish
through out my career so far…One of
the remarkable moment which I can
recall right now is that when I over
achieved my Sales target for the first
time and got a Rs 5000/-cash reward
Incentive..
IS: What kind of ethics, principles
and manner of working do you
observe while working in the HR
domain?
Sonam: Its been 5 years now I have
been in HR Domain but Look at the
Irony side !! Technically I’m not MBA
so I haven’t studied anything
theoretically..Its just that I have applied
everything directly. But I must say
being a Business Developer in past that
I can easily empathize the situations..
As far as my ethics /Principles are
concerned I believe in following a
simple friendly approach..I try to
source my candidates via various
social media channels ; Internal
referrals so the primary ethic that need
to be follow is –FRIENDLY
APPROACH ..Relationship building is
the key to get success in any field or
domain.
Secondly –I always EMPATHIZE with
the candidates I’m connected to.
Thirdly – I always encourage
TRANSPARENT
COMMUNICATION.
IS: Kindly talk about your acumen
in the areas of Business Development
and Talent Acquisition?
Sonam: For me these two profiles are
quite similar via different perspective :-
RENDEZVOUS WITH
Sonam Madaan
| June 2019 |36

Sonam Madaan
Assistant Manager
Business Development –Art of Selling Products
/Services to acquire Clients.Talent Acquisition –Art
of selling company’s USP to acquire the best talent
around.
Undoubtedly, both the profiles require extempore
quality. We need to simultaneously make quicky and
tricky decisions either while talking to a client or a
Candidate. Else we gonna loose a business equation.
IS: How has HR domain transformed over the
years?
Sonam: Indeed HR Domain has transformed a lot
over the years…Earlier recruiters were only known
for making cold calling on the data fetched by
portals..But now it has been evolved to a huge
dramatic profile..Gone are the days when recruiters
were solely dependent on job portals. Now-a-days
Recruiters has to act like a MARKETER.
They have to involve into EMPLOYER
BRANDING. With the passage of time Recruiters
have understand that PASSIVE candidates are not
available on Job portals ..They have to change their
working style in order to target the creamy candidates
available in market..And that’s how MODERN
RECRUITMENT has replaced TRADITIONAL
Recruitment.
IS: Please brief us about the HR practices and
services you follow in your organization.
Sonam: We follow the MODERN RECRUITMENT
Practices here. I’m being involved into Employer
Branding, To create a Great pool of Talent Pipeline.
Relationship Building with the Employees
/Candidates.
IS: Where do you see yourself in future? Or, what
is your ultimate professional objective of your life?
Sonam: After spending a good tenure in HR domain,
I'd like to continue putting my best efforts in the same
domain And would like to see myself at a CXO level
position in future..
IS: If you had one piece of advice to someone just starting out,
what would it be?
Sonam: Try to Learn and Add Soft Skills at the initial stage of your
Career..This will ultimately help you out in a longer run..
IS: What is the one thing that is acting as your motivational
tool? Or, who is your role model and how the person inspires
and motivates you?
Sonam: Well Yes I do have a ROLE MODEL in my life and he is
my only Motivational tool for me.
I’m influenced by one of his exceptional quality i.e Strong
DETERMINATION. Irrespective of circumstances if one holds a
strong determination both at MIND +HEART then only we can
achieve our target…I have witnessed him to succeed in his
life…And that’s how whatever I do, whatever I achieve. I just
wanna make my Role Model proud of me.
IS: Share your views on the current HR business scenario in
India.
Sonam: HR plays an important role in defining the Business
Equation of any organization Bec it’s the HR team who fields the
best players in the organization…
37June 2019|

If you dream it, you can do it” –
Walt Disney
If one has dreams and a
determination to fulfill it they can,
definitely achieve anything in life.
New age business women embody
new India-one which is bold, willing
to take risks and learn from their
mistakes. These businesswomen are
not only breaking traditional barriers
but also showing India how to do
business with a fresh perspective.
From making a social impact to
opening up new vistas with
technology, these women are leaders
of today. Across the globe, women
today have more power than ever
before.
Garima Oza, the Co-founder of
GSN Solutions is one such
businesswoman. Under her aegis,
what started off as a team of 4 part
timers is now a buzzing team of 25
full time resources working on eight
projects. Garima’s ambitious zeal to
excel each day with a ‘customer
centric’ mindset and perseverance
has made her a rising star of the
industry. “Having talented and
skilled people helps, but its thinking
like a customer that makes a massive
difference”, says Garima.
An Enlightening Journey
Garima started her journey in the
Aviation Industry in Mumbai as a
She didn’t follow the path, she created one
Garima Oza
Garima Oza
Co-founder
If you’re willing to
burn the midnight
oil, it will take you
to levels you
never knew existed
“
“
| June 2019 |38

reservation staff and then as a crew
member. After getting married in
2003, she moved to Pune. She started
her career from scratch in the BPO
industry as a customer service
associate. On account of her extreme
dedication and focus, she got
promoted as a Team Leader soon.
The will to overcome challenges
drives Garima to become better.
Garima then joined a software
solutions company as an Operations
Manager. This being a new industry
for her, she had to go through the
ordeal of learning the trade and the
details all over again. During this
stint she mastered numerous skills
like automation, data analysis, pre-
sales, program management, people
management, and managing
customers.
Like every other entrepreneur’s
journey, Garima’s journey has been a
roller coaster ride filled with up and
downs. “In this journey (with work
and personal challenges) I faced a
new hurdle every day, but
perseverance and ‘fear of failure’
kept me going. I went to the depth of
subjects, understood them and asked
for help,” Garima Says. She truly
believes that nothing is impossible in
life and if one can give their best, the
universe conspires to make it happen.
Surpassing Adversities
In establishing a company,
challenges can be many but a real
entrepreneur surpasses all these
difficulties with endurance.GSN
Solutions is one of the biggest risks
she has taken in her life. Before
GSN, she had a very well-paying job.
After twenty years of experience in
various roles, she finally decided to
action the dream she always had; the
dream to start a business of her own.
Garima has invested every ounce of
energy into this on a daily basis and
continues to overcome any and all
challenges that come her way.
Talking about challenges Garima
adds, “Somewhere deep down in my
heart I knew that we would not fail
and we would work hard and
persevere against all odds. There was
lot of times in the first year where
survival was becoming tough but we
over all these challenges with pure
grit and endurance.”
A Customer-centric Organization
The company builds products for the
Reverse Logistics Industry with an
array of the most relevant
technologies. With extensive
experience in the IT service industry,
GSN Solutions also offers Services in
the field of Process/Data automation,
Robotics Process Automation, Data
Analytics, Data Visualization,
Machine Learning etc. Talking about
the company Garima explains, “Our
business model is simple yet
manifold. I don’t believe a
unidimensional model or approach
can put you ahead of the game. It
must be a 360-degree perspective”
Looking at the things on daily basis
from the customer’s point of view
helps GSN provide best-in-class
services. “We look at our Product
and Service models under a
magnifying glass. Just like we do
with data in analytics, if you wrangle
and strangle your service offerings
well enough, it’ll tell you the truth”,
says Garima
GSN is a customer centric
organization always ready to walk
the extra mile for the customer. It is
standing in the customer’s shoes that
enable a whole new perspective.
“We also truly believe it is the
people that make or break a
company, and we have been very
fortunate to have a great set of
people”, says Garima
Wise words for budding
entrepreneurs
Garima believes that good
communication with customers is
also vital for any business. It helps
building relationships and also is one
of the most underrated success
factors.
While advising budding entrepreneur
Garima exerts, “Hard work &
common business sense beats skill. If
you’re willing to burn the midnight
oil, it will take you to levels you
never knew existed”
What Lies Ahead?
Under Garima’s leadership, GSN is
growing at a steady pace. The
company is working on the Products
that could bring large scale
automation shifts. Progressing
forward Garima see GSN as go-to
Company for automation and
solution Services especially for the
reverse logistics industry. The
company also continues to grow as a
digital partner for customers in other
industries with proven success stories
already under the belt.
39June 2019|

lways be hungry, be patient,
Aand Network within the
Industry. Hunger will not let
one become complacent, patience will
help in clearing obstacles and make
better decisions and Networking will
give the necessary jumpstart which is
needed to become an HR entrepreneur”
This is the mantra which drives one
ahead and makes one a successful
leader. A true businesswoman learns
from mistakes and always overcomes
the challenges which life throws at
every step. One such women who
abides by this mantra is Kamaljit
Gatore, Sr. Manager-HR at
iResearch Services. She is a
persuaded visionary who believes that
everything is achievable through
honesty, transparency, focus, clear
communication, and hard work.
Kamaljit has always been passionate
about HR functions. She holds a
Master’s degree in HR and has more
than nine years of work experience in
the same. She began her journey as an
HR Executive. This helped her to build
the foundation that was required to
becoming an HR leader. She has
dedicatedly worked in the entire
lifecycle of HR function, right from the
basic role of sourcing candidates from
professional networks and portals,
interviewing candidates, employee
retention, creating compensation
beneﬁt plan for employees to
managing complex roles like creating
HR policies, leadership hiring, driving
culture, nurturing talent, and setting
business aligned workforce strategies.
Dedicated Leader, Innovative
Company
iResearch Services is providing best-
in-class marketing-ﬁrst services to the
global brands with focus on
dependability, customer service, and
uniqueness. Since 2008, the company’s
A Passionate HR professional
Kamaljit Gatore
“
Kamaljit Gatore
Sr. Manager - HR
| June 2019 |42

research enthusiasts & sales scientists
are helping brands to build their
digital-trust. She is one of the pillars of
iResearch that bring in years of
acumen and professionalism in the
business. With her positive approach,
she is dedicatedly driving the team of
iResearch towards a better future.
Under Kamaljit’s aegis, in span of
three years, the strength of the
company has grown from 70 to more
than 400. She has hired 40+ executive
in record 15 days along with
introduction of anti-harassment
policies. “The Human resources team
under my leadership team has grown
from a team of one to a team of five”,
asserts Kamaljit.
Usually most people do not think about
HR when it comes to branding.
Majority of people emphasize that
strong brand brings in good talent,
however Kamaljit believes that strong
brands are built on the foundation of
strong talent. “The business model that
I have implemented at iResearch is to
allow our employees to be engaged, to
be free and responsible, we encourage
our employees to communicate and we
appreciate the efforts that are taken to
get the result”, says Kamaljit.
Converting Challenges into
Opportunities
At the end of the day, success comes to
the people who take risks. Recently,
iResearch acquired a potential client;
the requirement was to add forty
resources in a period of 15 days which
was a very challenging task. Kamaljit
and team took this challenge and
completed the recruitment in a record
15 days. “There were multiple risks
associated, high salaries for people
without the required skill, losing the
client if we did not meet the hiring
criteria, however we embarked on a
journey with multiple career drives,
campus hiring, hiring from
competition, weekend walk inns and
ended up with the required number,”
says Kamaljit.
This seven years journey of Kamaljit at
iResearch has been a roller coaster ride
filled with lot of challenges. Talking
about most memorable moments
Kamaljit said, “I faced no shows, had
multiple people accepting offers and
not joining, fighting with practice leads
about implementing policies, dealing
with people who never stick to
timelines, and arranging parties.
Having said that, I have made some
remarkable friends, met inspiring
people, I have been able to make
changes in a few people’s lives and I
can certainly say that I have been
successful in running a tight ship”
Kamaljit’s Inspiration
Kamaljit truly believes that to be the
successful in the life one must have
inspiration and clear focus to achieve
anything. Yogesh Shah, Director of
Intellectual Research Services inspired
her in many ways. He allows Kamaljit
to make mistake. To quote him -“If you
do not commit a mistake, how would
you know the difference in what works
and what doesn’t,” she says.
Yogesh has always encouraged
Kamaljit to be adept with new HR
practices and technology that are
getting implemented nationally and
internationally. Talking about Yogesh,
Kamaljit says, “He leads his team and
me to never stop learning and
exploring new things in personal and
professional life. He has always
encouraged me to introduce and
practice technology and be adept with
new HR practices that are getting
implemented nationally and
internationally”
A Road towards Better Future
In today’s interconnected and digital
world, technology is revolutionizing
HR function in an amazing way.
Progressing forward with the positive
approach, Kamaljit will continue to
lead the HR function at iResearch. She
is dedicated to implement and equip
iResearch’s team with social and
referral recruiting tools, mobile app
based HR systems, talent analytics, and
learning technology. “We are
implementing technology that can be
leveraged to reduce the heavy lifting
and allow my HR team to engage with
our employees and take initiatives,”
asserts Kamaljit.
Be hungry, be patient, and
Network within the Industry
‘‘
43June 2019|

It is fair to ascertain that strength in
numbers is not just a saying, but a
philosophical phrase that
transcends way above the normality of
the term networking. Establishing good
relations personally and professionally
is a virtue embraced by the people,
who are gracious enough to cherish it.
A stronger bond between people
develops long term relationships with
mutual understanding and respect for
each other which is especially required
in smooth flow of operations in any
business.
Standing testimony to this belief is
Manju Mohan – CEO of Ionixx
Technologies, who has set a
benchmark as a woman leader in the
competitive IT services industry in
India and USA. As an industry thought
leader, she has always believed in this
simple principle: “It’s all about
forming deep relationships with the
people who advice you (mentors), the
people you work with (colleagues) and
the people who you work for
(customers).”
She considers people as the most
important resource of any business.
Also, what’s quite heartening is her
strong sense of respect for people, that
goes as far as putting aside possible
differences of opinions she may have
with them.
“People will treat you the way you
treat them.” says Manju.
Her insights on current tech-enabled
businesses in India are also quite
interesting.
“Technology is evolving rapidly all
over the world. And specifically, in
India, owing to its population of over a
billion and as one of the largest
adopters of mobile technology, there is
immense potential to wield influence
with technology in a big way.”
What does Ionixx Technologies do?
Ionixx Technologies is a design-driven
software services and blockchain
development company with a global
presence spanning regions that include
USA, India, Singapore, and Canada.
As a technology development company
with a blockchain focus, Ionixx helps
forward-looking startups and
Building and Maintaining Strong Relationships
Manju Mohan
Manju Mohan
CEO
| June 2019 |44

enterprises with blockchain, cloud-
enablement, enterprise agility, and
other cutting-edge web and mobile
technologies. Ionixx is driven by the
passion to innovate and a deep
commitment toward creating user-
centered products and compelling
customer experiences. They specialize
in blockchain development to design,
build, and deploy custom end-to-end
solutions across several business
domains such as fintech, healthtech,
education, logistics, telecom, media
and entertainment. Ionixx promises
transparency, methodical execution,
and seamless delivery at its core.
Tracing the Journey: E-learning to
Information Technology Services
and Product Development
Straight out of college, Manju founded
an e-learning firm that developed
corporate training courses. Just around
then, in 2008, tech giant Apple released
its first iPhone. Capitalizing on this
ripe technological boom and
identifying the exponential scope of
mobile-based applications, Manju
began to explore exciting possibilities
in this realm.
She says, “We created first-aid training
on the little Nokia screen with little
graphics and instructions. From there,
we started exploring more on the
mobile side,”. From here, Ionixx
diversified from a simple app
development company to a product
development company after an
extremely successful run with a mobile
and cloud based suite of products to
automate the workflow of a
microfinance institution. This
comprehensive suite of products
proved to be a major contributor for
customer retention as Ionixx
experienced a rather pivotal change
and built its focus around web/mobile
development.
Once the automation for the workforce
of microfinance operations was done,
the company was successful in creating
paperless offices which dramatically
improved work efficiency. When
Ionixx started undertaking projects for
other companies, it bootstrapped the
development of their products.
Eventually, the services side of the
business was born and it resulted in
becoming the company’s core business
itself.
What Lies Ahead?
“User experience design, I feel, is what
makes or breaks a product. You can
have a great idea and great technology
but if you can’t get users to use it
effectively - then you are going to lose
them,” explains Manju, emphasizing
the importance of design and user
experience.
When asked about her views on
Blockchain technology, Manju very
strongly opines, “Blockchain is a
technology that will transform the
technology landscape the way that the
internet did over 20 years ago, except -
I believe this time the change will
happen more rapidly - we move very
fast these days. The core features of
blockchain are that data is stored in a
decentralized and immutable manner
which result in more transparency,
trust and security. Blockchain will be
integral in solving a lot of today’s
issues with security breaches, data
authenticity, provenance of goods and
much more ”
The Driving Force & Future
Roadmap
Apart from watching inspirational talks
and motivational speeches on the
Internet, a major factor contributing to
Manju’s relentless pursuits toward
success are her parents, who she says
have always inspired her almost on a
daily basis.
Manju expressed that, as an
organization, they would like to grow
in size rapidly and provide
employment to a lot of people. She
also feels that working with more
entrepreneurs and businesses that
positively impact the world will help
her enhance the condition of business
operations exponentially.
“We would like to be known as the go-
to design and development partner that
you can trust!” she remarks on a
concluding note.
Her Words of Wisdom for Budding
Entrepreneurs
“Work on your strengths, not only
weaknesses while being resourceful
because everyone faces all sorts of
challenges initially. Also, build
networks as there is a lot to learn from
the people around you, and it is
important to derive great things
through others,” tells Manju informing
the new generation about the ups and
downs of entrepreneurship.
People Are Our Assets
‘‘
45June 2019|

While gender diversity in the
corporate sector has
always been one of the
talking points in the Indian business
eco-system, lately there has been a
tremendous rise in Women’s reaching
the ‘C’ level. Defying the odds and
conquering every obstacle on the way,
women business leaders have taken the
center stage in attaining diverse
business goals.
The Indian IT sector that is progressing
at a brisk pace and as it continues to
evolve with each passing day, women
leaders have cemented their dominance
in the most dignified manner. Their
unmatched expertise and the ability to
manage complex business scenarios
have bought in a significant change
within the IT fraternity and the Indian
business ecosystem is applauding this
welcome change.
One such multifaceted persona who
has managed to grab the eyeballs of the
IT domain by the virtue of her
determination to bring in positive
changes to the work environment is
Rajashree Sampath. As one of the
Directors of Klaus IT Solutions Pvt.
Ltd., she has been the pillar of strength
as she manages several crucial
business units of Klaus. Over the years,
she has managed Contract Staffing in
Embedded, Automotive and IT
Services along with Managing payroll
process & International Language
Translations. Started as IT Services
Company, Klaus has taken a long
journey to transform itself as a tech
giant as today it successfully manages
countless projects related to IT and
Engineering. This transition from
staffing to managing large, complex
projects has attracted talented
technocrats to join Klaus. Today the
company has gathered expertise in the
areas of IT, Embedded Automotive,
and Healthcare & Life science.
Prior to joining Klaus, she has been
associated to prestigious organizations
including Mastek, NeoIT, and Vista
Crafting Her Own Pathway
Rajashree Sampath
Rajashree Sampath
Director
| June 2019 |48

Info Systems. Having amassed
expertise over two decades, Rajashree
has been instrumental in building up an
extensive training-cum-deployment
model under Staffing Services
alongside training fresh talents and
building young teams.
Her Journey at Klaus
Rajashree is an integral part of the
Klaus core team, as she is a part of this
Organization since its inception in
2011 and has witnessed the evolution
of the entity from a count of 40 to over
1200 employees as on today’s
date.Abiding by her one over-riding
principle of ‘learning endlessly’ has
helped her to setup small to large
corporates in wide-ranging areas such
as Human Resources, Finance, and
Admin. Over a period of time,
Rajashree has formulated numerous
policies that have helped the
organizations she has worked for by
creating a positive work environment
and a culture which imbibed equal
opportunities for all. The results were
evident through employee loyalty and
higher productivity.
Elaborating on the unique business
model embraced at Klaus, Rajashree
asserts “Our business models are agile
which gives our clients the comfort to
work with us. We work on Staffing,
Development and Testing activities.
Our uniqueness lies in our flexibility to
cater to every client differently. We
consider people as the biggest asset
and give a lot of importance to their
career progression which in turns
leads to the Company’s progress.”
For the budding professionals aspiring
to be the technocrats of tomorrow,
Rajashree shares her piece of advice.
She adds – “Life isn’t easy and people
who learn the hard way sustain in the
market. As they say, there is no
shortcut to success. But thanks to
technology and mentors in the Industry
who are ever willing to help budding
entrepreneurs and support & finance
their ideas, the present generations
have much scope to succeed”.
Memories and Motivations –
Defining Life
Rajashree has a plethora of memories
that she collects from her personal and
professional life. On the personal front,
giving birth to a beautiful girl was the
most gratifying moments and on the
professional front, getting promoted as
the Director at Klaus was another
incredible moment. As every
individual looks upto a person who
stands out to be the ultimate source of
inspiration, for Rajashree it’s none
other than Mr. N K Varma - Managing
Director of Klaus. His determination to
take up new challenges and drive it to
success is highly motivating and has
inspired many individuals including
Rajashree. Also, his down-to-earth
attitude and ensuring work satisfaction
for every employee is truly
appreciated.
Rajashree’s take on the Current
Scenario
With the ever-changing technologies in
the global scenario, there is a growing
demand for technology-enabled
services and India is leaving its
footprint in this arena. With its large
talent-pool, India is a force to reckon
with and has become the digital
capabilities hub of the world. India is
the topmost offshoring destination for
IT companies across the world, having
proven its capabilities in delivering
both on-shore and off-shore services to
global clients. Emerging technologies
now offer an entire new gamut of
opportunities for top IT firms in India.
The Roadmap Ahead
Having conquered challenges
including managing resources working
in remote locations and many more,
Rajashree carries a very optimistic
view of the future. In her grit to take
Klaus to the epitome of success, she
aims to reach a headcount 2500 in the
next two years with a continued focus
on the latest technologies.
Transforming the young talented
professionals to align with the corporate world
‘‘
49June 2019|

With a firm passion for
finance and strongly
influenced by her husband,
Smita Bhadury, the Director at
Knowledge Lens, brings rich
experience in accounting and people
management. She drives the company
investment strategy and manages
vendor relations. She also drives the
overall talent management, the
investment strategy for the company.
The Journey till Date
Smita’s journey started in the field of
accounting when the mobile market in
India was in its nascent stage. At the
earlier stage of her professional career,
she had worked with a startup in
Mumbai on managing their accounting
and finance. Subsequently, she had a
break in her career as she had to travel
to the US with family and decided to
make voluntary contributions to
National Library and many others.
On return from the US, she helped her
close friend in her entrepreneurial
journey and thereafter started
Knowledge Lens, I took over the
Finance and HR Operations of
Knowledge Lens.
From professional ethics, her DNA rest
on Smart Work and Complete
Accountability. Thus, Smita looks after
the Finance and HR Operations of
Knowledge Lens. Throughout the
career, work has been a key guiding
principle for her. “Work is worship and
we try to do our best in whatever role
we assume,” – expresses Smita.
‘My Overall Motivation - My
Husband’
“My Husband has been a great
motivator for me. And he is the role
model for me. Everything about him
screams AMAZING. He is the most
forgiving person I have ever met. HE is
so kind, so patient, so understanding.
His simple living and high thinking
always drove me to be the best in what
I do. His focus on work, and his
selfless dedication towards everything
Defining Unique HR Strategies
Smita Bhadury
Smita Bhadury
Director
| June 2019 |50

he do drives me always ,” says Smita.
Know More about – Knowledge
Lens
Knowledge Lens’ focus has been on
employee motivation and diversity
initiatives since its inception. Also, the
company helps in enabling women
professionals to balance the overall
professional journey apart from the key
responsibilities of Finance and HR.
Knowledge Lens has a very de-risked
business model, where it has
‘Environment Business’ which focuses
mostly on the B2B model and B2G
model. This unique model created by
the company along with International
Certification and Collaboration made
Knowledge Lens to create a niche in its
space, uniquely.
Apart from everything, it has
Enterprise Data Business – a partner-
based strategy which helps the
company to work with giant partners
and provide niche consultancy to large
clients in the US.
Making a Difference
In India, the company maintains direct
customer relationship with large
corporates, especially in Industrial IoT
Space. The company is differentiating
with unique features and solutions that
help beat the cut-throat competition. Its
unique business model is the reason
that Knowledge Lens stands tall in this
competitive environment uniquely.
‘Trust’ – One thing that Changed
Everything
The biggest daring challenge the
company took was to setup the
Environment Laboratory in Chennai.
The reason behind this is to have a
downward integration of its
Environment Business to enable it to
give a complete solution to its
customer in the environment. This was
a big investment with little knowledge
in this field. But, with the help of the
company’s domain expert and trusting
on the key people, Knowledge Lens
dared to make an investment that paid
off. This was a major decision for the
company which helped it to reach the
epitome of success.
Noteworthy Achievements
Till date, the company has achieved
many milestones and recognized
among the crowd. One of the important
milestones is for the startup to grow
without any employee attrition in this
competitive world. Moving from a
small office to over 500+ seater IT
Park in Nov 2018, was another big
milestone for the company; as they had
to do multiple scenario modeling from
a Finance and HR Perspective to look
at the future business and outlook.
Moving to a new place which was
costing almost ten times the original
space was a big decision and
remarkable milestone.
Last but not least, empowering women
in Knowledge Lens and driving
diversity initiatives with Knowledge
Lens is another important milestone
that the company has achieved.
Smita also shared one of the very
important milestones, which is very
close to her heart and everyone in the
company still cherishes the moment. It
is the moment when the Knowledge
Lens got its product MCERTS
certified. This was one of the
remarkable moments as it is the only
startup company in India which
achieved an International Certification
for a homegrown product. This brought
Knowledge Lens a lot of credibility in
the market.
Future Roadmap
Keeping in mind the enormous
opportunities across the globe, Smita is
dedicatedly running behind her
objectives. She has decided to take
Knowledge Lens to a 200 Cr company
by 2022 with a global presence across
the world. Even though, she has been
on the top management position in the
company driving Knowledge Lens
financially; she would like to explore
other areas of management other than
Finance and HR.
Voice of an Influencer
“The most important aspect for every
budding entrepreneur is the
profitability of business. No business
can sustain long term if there is no
focus on profitability. VC funding etc.
only can last only for limited period, if
a viable business has to be created, it is
required that we have a strong business
fundamentals and the business should
add sustainable value. Once we master
this art, then all business is viable,”
- says Smita. Furthermore, she asserts
that “The second most important
aspect is the passion and drives to
make the impossible. Every journey
will appear impossible at the
beginning, unless u drive it with
passion and confidence.”
I would drive to see myself
as all-round entrepreneur
‘‘
51June 2019|

S
trong ethos and beliefs derives a
person’s integrity, nature and
sense of authority when it comes
to doing anything and everything.
Good manners, ethics and values
become a driving force for some
people. Those who constantly imbibe
such values in their daily lives and
motivate others to do the same are hard
to come by. A collective pallet of these
ethics and beliefs in the long run can
surely enlighten the path to success.
One of such intriguingly well, tech
superstar building herself up in the
software development sector who leads
her life by inculcating a variety of
good ethos and values is Sonali
Chowdhry. As the CEO of Netcomm
Labs, her approach towards her role
has remained simple - to get her team
to work in coherence and synergize
with each other. With this noble
thought she embarked on the journey
to provide a helping hand via
Netcomm Labs to their clients while
considering a fact that a foundation of
reliability should be built between
them and the respective clients.
‘The Web & Beyond’ - As their
tagline suggests, Netcomm Labs caters
to a huge variety of customer base.
Their portfolio includes names of some
famous entities like Fena Ltd, Maruti
Insurance, Bajaj Corp, Dabur, Havells,
Sigma Global Inc and OPTC India etc.
Their major achievements have been
being recognized with the CIO User’s
Choice Award in 2017 and the MSME
Ministry ‘Empowering India Award’in
2018 recently. “Our HRMS product
called Oﬃcenet has gained customers
on a PAN India level in the last 10
years. It has competed with several
global tools to earn a niche space for
itself in the Domestic market” said
Sonali when Insights Success asked
her about the accomplishments
achieved by the company.
Leading by Example towards Cohesive Synergy
Sonali Chowdhry
Sonali Chowdhry
CEO, Netcomm Labs
| June 2019 |54

On Her Way Up
There have been various experiences in
the past 15 years of handling a
medium sized company, which have
enriched her career path as well as her
enterprise. She believes that being a
woman in the business at the early
stage, sticking to the good values has
been very important factor. These
values were part of her upbringing
which ensured a safe working
environment. She made sure that it
remains always driven on high
principles, fair practices and a
discipline towards maintaining work
ethics. This has resulted in helping and
building a credible track record of
progress and maintaining growth. Also,
the company has developed an
approach for positive and transparent
relationship with employees, clients
and other third party users &
stakeholders.
The Journey & the In-between
According to Sonali, the most
memorable and remarkable moment of
her life has been her participation in
the CIPD Annual HR show at London.
While reminiscing that moment, she
said “It gave us a chance to compare
our HR Technology offering with
similar tools from the world over.”
Also, one of the challenges she faced
was moving their office to a new
facility - a modern IT park which they
overcame and now has become a
boasting factor. She feels proud of
owning the new workplace.
The driving force behind Sonali has
been the unconditional love & support
of her family in lieu with congenial
work environment, which according to
her is important to grow one’s career.
To excel in her all the other roles as
daughter, mother and wife, she
believes that this is something more
relevant.
Her Vision for the firm & it’s Future
With the constant enhancement and
enrichment of Officenet their HR
Product, its feature-list, their USP
along with the HR domain expertise
has been the deployment of Officenet
with a large percentage of
customization and changes as per the
specific enterprise’s business
requirements. “Good customer
referrals have played a significant role
in our increasing deployments on a
PAN India basis” expresses Sonali.
The vision for the future is not far-
fetched; it is much more concentrated
and streamlined as far as organizational
goals go. The firm’s main focus will be
Officenet on Mobile & in the coming
years it will be targeted towards a lot
of product enhancements which she
thinks will come from their
experiences of integrating the Mobility
Framework.
Her take on the current technology-
enabled business scenario in India:-
“India is today being seen by the world
as a fast growing economy and
Technology is one of the important
enablers in all spheres of business. The
Technology providers like us have to
keep living up to the changing global
trends in order to build better products
and give better services. Constant skill
up gradation and quality delivery will
hold the key to those who want to
increase their market share.”
Mantra for the Newbies
Entrepreneurs today have to realize
that there is no shortcut to success. It
requires patience and constant work to
strategize and channelize their efforts
in the right direction in order to grow a
business. “Entrepreneurs require to be
daring and experimental all the while
in order to grow.” adds Sonali.
Family support and a congenial work
environment helps in dening the
growth path of your career
‘‘
55June 2019|

In today’s era of new-age
innovation and diverse business
opportunities, the contribution of
women as entrepreneurs and managing
various management positions
alongside donning the cap of a
homemaker is truly amazing! Having
absolute clarity and transparency about
executing their professional
commitments, this gradual change of
mindset is not only disrupting, but
bringing a renaissance in the Indian
business eco-system.
This captivating piece of the excerpt is
an inspiring story of one such
individual who always had the grit and
vision to climb the ladders of the
entrepreneurial world! Today, as the
Co-founder of Miraki Technologies
Private Limited, Triveni
Kathuripally is a success story for the
budding entrepreneurs by the virtue of
her passion and hard work. Inspired by
women business tycoons like Indra
Nooyi – CFO & President of PepsiCo
and Kiran Mazumdar Shaw – Founder
Chairman & Managing Director of
Biocon Limited, the entrepreneurial
bug had bitten Triveni while she was in
her graduation. However, life
progressed and the ﬁnal push to break
the barriers came in 2015 when she
took a break from her existing job at
Deloitte.
Co-founding Miraki Technologies
Having required acumen and expertize
in the IT sector, Triveni saw an
opportunity in the ﬁeld of IT services.
As the usage of the internet was a mere
twenty percent, there was a huge
business prospect in the area of Web
and Mobile App development sector.
This wide gap in the area of internet
penetration motivated her to design a
business model along with other
Co-Founder Mr Sriharsha Sriramoju.
While Sriharsha takes care of Projects
& Client Management, Triveni
manages the Finance and Business
Operations. Highlighting the core
values, Triveni adds “Talking about
Ethics, principles, and manners of
An Inspiring Journey of Relentless Determination
Co-founder
| June 2019 |56

working then it has to be “Employee
Friendly” and while dealing with
clients it has got to be “Client
friendly”. And of course within the
minimum ethical rules and then work
on your goal very firmly steadily and
with complete dedication.”
Talking about the start of the journey,
Triveni recalls it was just the two
co-founders and one employee. The
team started with small projects and
convincing the clients about the
company and showcasing the technical
expertise of the team was an uphill
task. Steadily, as Miraki continued to
deliver quality IT services, it gained
the credibility and the flow of projects
increased with the passage of time.
One element that has fuelled the
transformation of Miraki as a matured
contributor in the industry is the ability
to understand the perspective of its
employees and clients and work
accordingly. This success mantra has
assisted the company to gain brownie
points on client satisfaction and
nearing the epitome of success on a
short span of just 3.5 years.
Initial Challenges that Strengthened
Miraki
Like every other start-up, the company
was started with limited resources and
financial crunch was the biggest
obstacle for the team. It also received
an offer from a major group that
offered to buy a major stake at Miraki.
The bold decision of not accepting the
offer was risky as well as one of the
toughest call for the company.
However, as Triveni puts its forward,
“On one side, we were short of funds
& an offer from the big group for
major stake and on the other side we
didn’t want to sell the major stake at
the beginning of our days. We were
completely a bootstrapped company
and wanted it to be so in the future
too”. Today as Miraki takes giant steps
forward towards attaining countless
milestones, it fondly acknowledges its
friends, families, and the companies
who trusted and supported their
journey at the start.
Business Model
Instead of aligning to specific business
models, Triveni explains that the
company has stuck to the basics and
has been following a very ‘customer-
centric’ approach. Rather than just
completing an assignment, Miraki
focuses to be a trusted partner by
walking the extra mile with the client
by offering better technical solutions.
The company also performs
‘competitor analysis’ on every new
project with an objective to stand
ahead of others. Secondly, adhering to
project timelines and having seamless
communication results to transparency
in the process that ultimately brings
glitters to the brand and adds new
clientele.
The Motivation that Speaks Out
Loud
Speaking about the motivational factor
of her life, Triveni remembers an event
where the speaker talked about ‘Share
a smile’. This thought had a great deal
of influence in her life as she realized
that bringing a smile on the faces of the
employees as well as of the clients go a
long way in cementing a long-lasting
relationship. Triveni has embraced this
quality today as it motivates her to
work better every day.
The Roadmap Ahead
Triveni puts up a very optimistic face
of Miraki for the future. She adds that
instead of ending up as just another
software services entity, the brand aims
to create its own niche and hence is
working on developing its own
products. It has a dedicated R&D team
that works for the next-generation
products and is also launching a unique
AI (Artificial Intelligence) Enabled
product by the end of FY2020. Triveni
concludes by saying, “Our goal is to
be the single platform for any company
for their web requirements (Software,
Mobile or Digital Marketing). We want
to be a one-stop solution for them.”
We don’t just BUILD websites;
we build websites that “SELLS”
‘‘
57June 2019|

You have to do it yourself; no
one else will do it for you.
You must work out your own
salvation.” – Charles E Popplestone,
Author
Every human being is given the
power to dream. Those who actually
work on their dreams relentlessly are
the ones who realize them and
achieve their destiny. No one gets to
live someone else’s life. One can
create, design, and progress on a path
designed by his/her own hard work,
perseverance, and self-belief. The
need is to keep walking and taking
each step as it comes, slowly but
steadily. Following this mantra of
rules, strict self-discipline, and taking
up as many responsibilities as she
could, Vani Sreeram has been the
author of her own destiny.
Her career started as a typist at a data
entry company. This was followed by
a job change as a Lab Assistant cum
Receptionist at an institute offering
.NET course. Later, she joined an IT
firm as an SEO Trainee, where she
realized her passion towards Digital
Marketing specifically SEO. Once
her passion was in sight, all she
needed was a supporting pad where
she could grow. She found the right
environment at Honeycomb
Creative Support (P) Ltd. where
she joined as an SEO Executive, 6
years back. Here, she came to realize
her full potential and her interest in
Digital Marketing. Dedicated since
the beginning, she has grown to be
Director, Digital Marketing Division.
The Launchpad
Honeycomb is a leading marketing
communication agency based out of
Bengaluru, India. The company
began with art working and
adaptations for SMEs and Corporate
Clients for advertising-related
Charting her own Path
Vani Sreeram
Vani Sreeram
Director- Digital
Marketing Division
“
| June 2019 |58

purposes. It has now evolved into a
one-stop shop that provides
companies with a comprehensive
range of Marketing Communication
Solutions & Services. As a
representative of the Digital
Marketing Division, Vani stands tall
by empowering the customer-
oriented business model that the
company follows. The services it
provides are top-notch and its unique
identity is striving for 100%
customer satisfaction. Vani says, “We
believe in customized services based
on the requirements of each
customer.We serve all our customers
with the utmost dedication and start
off with a rapport-building approach.
Also, we believe in assisting
customers and clients with after-sales
support as well.”
The Defining Moment
Initially, there was no space for
Digital Marketing at Honeycomb.
Vani took it on herself and began
rigorous SEO for the Honeycomb
Website and other pages, be it on-
page or off-page. In a few months,
she gathered over 28% extra leads
through her extensive services. Thus
began the journey of the company’s
Digital Division as it grew from a
one-woman department to a seven-
member team.
Vani recalls this exact empowering
and memorable moment, “I
remember this day, so clearly, when
I, as the sole Digital Marketing
person, was given the opportunity
and responsibility to be able to build
my own team and capture clients for
Search Engine Optimization and
Social Media Marketing. That was
the moment, I felt like I had achieved
something and that I am capable of
that and more.” The biggest boost
came in last year when she picked up
clients for Digital Services. Now, the
department has over 4 clients who
have added a good amount of
percentage to the company profits
and are looking forward to more.
From Inspired to Inspiring
As someone who has always been
adaptable to changes at the work
environment, Vani finds her constant
source of motivation and positive
influence in Noufel A N, Founder,
Honeycomb and Rajiv Talreja.
Speaking of them, she says, “Noufel,
is my mentor, guide and an
entrepreneur himself and Rajiv
Talreja, is an author, business coach
and entrepreneur. And they have
always guided me to a path of
success. I have also done the P.A.C.E
program by Rajiv Talreja and he has
been an inspiration ever since.”
Vani’s growth curve is itself a story
of inspiration for many women who
are trying to break the glass-ceiling
across the country. She advises them
to ‘Hustle and align’. She asks them
to, “Work hard, play harder. Find a
balance between working and
chilling. Embrace the concept that
rest, recovery, and reflection are
essential parts of the progress
towards a successful and ultimately
happy life. Be proactive and clear in
your decisions, take time but when
you are done, it should be in perfect
sync to what the brief was.”
Pushing Limits to Grow
Vani wishes to continue working for
Honeycomb and someday own and
manage a sister concern company in
association with Honeycomb. The
company and Vani, both believe in
hustling and aligning, thereby
working for the growth. Her top
career goal is owning and completely
managing her own sister concern
company and for that, her ideal path
would include giving her best and
doing justice to her work, pushing
her limits and facing challenges with
her head held high.
I believe in continuous constant learning which is
result-oriented and suggest all to do the same
‘‘
59June 2019|

Ambitious women in tech 2019

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