India's leading brands in 2021

www.insightssuccess.in
The Kute Group
of Companies
Spreading Happiness and Improving the Quality of Life of People
Master Aryen
Suresh Kute
Founder, Chairman, and
Managing Director
OAO INDIA
Mrs. Archana
Suresh Kute
Managing Director
The Kute Group
VOL-
10
|
ISSUE
01
|
2021
2021
rands

Editor’s Note
here have been people who have created
Texceptional things by mistake, like dominoes
falling with just the touch of a ﬁnger, things fell
in place like a miracle. These are the hiccups that
people thought were just a ﬂuke, while the person who
made it happen had the vision to materialise it.
It all begins with an out-of-the-box idea, a thought that
no one else has ever come up with. This initiation sets a
foundation for creating something big that has the
potential to bring value to others. An idea can be as
twisted as possible, but if it is solving a problem – that’s
all it needs! That is all it takes to make a difference in
the society we are living in. Contributing to each other’s
development is important, and an innovative idea can
make that happen.
People often forget that a popular soda (cola) was
made accidentally. Soon, it became the go-to
refresher for the youth all over the world. Inertly, that is
how a business starts and becomes big. No matter how
small, an idea has the potential to become something
great and add value to people’s lifestyle in a dynamic
way. Small ideas create big differences, which is evident
IT ALL
STARTS
WITH
AN IDEA!

in many cases we see in our real lives. A person
becomes an entrepreneur when they know they have
something great to deliver. Something that has not
been in demand yet but has the power to create it and
inﬂuence other people’s lives.
A marketing gimmick that an energy drink brand
utilized revolutionised how marketing strategies work.
The team of this company carefully placed used or
empty cans of the energy drink across the pavements
and recycling areas to give the impression that the
drink is, in fact, very appealing. They created curiosity
amongst the people, which resulted in a boost in their
sales. The energy drink brand successfully created
history by using an out-of-the-box idea, and people
started liking what it had to offer.
Ideas like this pop up now and then and force the
market to go under a paradigm shift. These ideas need
to be appreciated and cultivated more to disrupt the
business world continuously. That is why we at Insights
Success have come up with our latest edition of
‘India’s Leading Brands in 2021’. In this edition, we
shed light on some of the industry disruptors creating a
legacy with their ideas and revolutionizing the ever-
dynamic business sphere of the country.
Please go through its pages to get some insights on
the featured personalities and their respective
enterprises while reading articles drafted by our in-
house editorial team for your knowledge.
Happy Reading!
Darshan Parmar
Managing Editor
darshan@insightssuccess.com

CONTENTS
Kute
The
Group of Companies
Spreading Happiness
and Improving the
Quality of Life of People
C O V E R S T O R Y
08
Dynamics of Social Media and Brand Building
Social Media Branding
A r t i c l e s
The Essence of Brand Building for Start-ups
Let’s Start-up
28
42

S
Alliance Marketing
Pioneers in Delivering Updates
on Disease Management
and Tele Solutions
Business Options
Empowering
Businesses to Succeed
Innov Fashions
Blending Style with
Rich Cultural Heritage
OOKA Radio
A New Platform for
Entertainment and
Advertisement
18
Bright Education Services
Facilitating Dynamic
Educational Solutions
24
32 38 40
Signature Interior Designs
Elevating Designing
to its Best
SnapLearn
Making Education Easily
Available for Everyone
46 52
Brain Innity
Delivering Innovative Techniques
that help Individuals lead
a Stress-free Life
20

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Editor-in-Chief Sumita Sarkar
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Designing Head Vishal Pawar
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OCTOBER, 2021
We are also available on

Management Brief
Company Name
Mr. Sarvit Vij
Head of Operations
Bright Educational
Services
Vikkas Nagru
Founder and Director
BusinessOptions
Brain Infinity
Prakash Gupta
CEO
Alliance marketing is joining two or more organizations on the
purpose of sharing marketing strategy, promoting concepts,
services or products.
Brain Infinity helps to achieve your innate potential. We have
the most talented mind trainers to program your mind for
achieving goals and live your dream life.
Bright Educational Services is one of the leading Education
Consultants in West Bengal.
BusinessOptions is started with a vision to Provide Business
Opportunities to Individual Investors and Institutional Investors.
Alliance Marketing
Shubham Khandelwal
Founder and CEO
Innov Fashions
InnovFashions is a Funky Clothing Brand that makes
Innovative designs on tshirts to show their innovations
worldwide.
Bijay Nanda Debta
Founder and CEO
Tata ClassEdge
Tata ClassEdge, a division of Tata Industries, was created with
25 years of international experience in the space of e-learning.
Milind M Sahane
CEO
OOKA Radio
Chandigarh’s first ever customized radio, Ooka Radio offers
businesses a chance to revolutionize the way people listen to
music.
OAO Info India &
The Kute Group
OAO INDIA is an end-to-end IT solutions company with a
creative approach involved in innovative Games, Web
Development and Digital Marketing services. The Kute Group
of companies has its Oil Mills and Refineries that follow all
standard operations and procedures with a highly skilled team.
Master Aryen
Suresh Kute
Founder, Chairman and
Managing Director;
Mrs. Archana Suresh Kute
Managing Director
Founder, Chairman and
Managing Director
Amit Chawla
CEO and Founder
SnapLearn
SnapLearn's Augmented Reality transforms the learning and
reading experience from a static download of information into
an experiential journey of discovery.
Signature Interior
Designs
Signature Interior Designs aims to establish an interior design
firm that will be renowned for executing high-quality ideas and
projects and will be able to compete with other industry leaders.
Dr. (Ms)
Satinder Malhotra
Founder and CEO
Shyam Manohar Singh
CEO and Founder
2021
rands

Kute
Group of Companies
Spreading Happiness and Improving the
Quality of Life of People
C O V E R S T O R Y
2021
rands
The

Master Aryen
Suresh Kute
Founder, Chairman, and
Managing Director
OAO INDIA
Mrs. Archana
Suresh Kute
Managing Director
The KUTE Group
We Constantly Strive for the Betterment
of our Products and Services

What makes a brand prominent and impactful
enough, so that it can overcome its competitors
and stay at the front of the line? The answer lies
in the various characteristics it possesses. It is completely
focused on its goal and should go above and beyond to
fulfill all customer expectations. These brands have a
distinctive identity which gives the customers are reason to
opt for that very brand. They are passionate about
maintaining the success of the brand over a long period of
time. These brands never give up at the face of adversity
and always come up with innovative solutions to every
problem.
One such remarkable brand in India which is spreading its
wings across different industries such as IT, logistics, edible
oil, dairy, pharmaceuticals, and so on is none other than
The Kute Group. Engaged in ‘Keeping Mankind Happy’
since 1950, it is an eminent multidisciplinary entity catering
the values for all through its 40+ companies. The Kute
Group is a name of repute and trust, which is serving the
society from the last 70 years.
It has established itself in various businesses ranging from
edible oils and refineries, automobile engineering,
information technology, oil cakes, ginning and pressing,

clothing and garments, dairy, logistics, and coconut oil. The
company aims to fulfill its core purpose of improving the
quality of life of people globally and to spread happiness
through its value for money products, with a high level of
quality and customer satisfaction, strong social
responsibility, and accountability.
The Kute Group of Companies
The Kute Group of companies has a nationwide presence
and a global reach. This achievement is worth taking pride
at the backdrop of the fact that it started and grew from a
remote district of the state of Maharashtra i.e., Beed, which
is known as one of the backward and famine-prone areas of
the country. The company considers its 5000+ dedicated
workforce as its real capital yielding consistent annual
growth. The management believes that it is their endeavor
to create a culture of ‘Total Quality’ where continuous
improvement of its people, processes, and products
becomes a way of life.
About OAO INDIA
OAO INDIA is an end-to-end IT solutions company with a
creative approach and professional technical skills emerged
under an elite group of companies-The Kute Group. The
company is the ideation of an ingenious schoolboy Master
Aryen Suresh Kute, the Founder, Chairman, and
Managing Director. He at mere schoolboy age of ten with
his intellectual capabilities not only suggested of expanding
the empire of The Kute Group in areas of IT services but
also took the responsibility to shoulder the most prominent
position at OAO INDIA.
Master Aryen’s intuition and experiences with the high-tech
applications and desire to make amazing gaming solutions
that will be liked and played by all age groups were the
motivation behind ideation and emergence of OAO INDIA.
When he proposed his desire to start a Gaming and Web
Development Company; his parents influenced by his
vision decided to support him in this venture. He is not only
a bright student at school but his love and dedication in
observing industry processes make him desire prosperity
for the company and mankind at large through the products
and services of the organization. It is involved in innovative
games, web development, and digital marketing services.
OAO Info India Pvt. Ltd. creates fascinating and
user-engaging mobile games that not only give a delight of
excitement but also ensure keen human interaction. Its army
of game developers develops and designs games with an
exciting storyline and great visual effects using advanced
technology to give the users a compelling gaming
experience.
Every tiny and crucial detail is considered while web
designing so as to give the customers the ease of navigation
and unparalleled security they desire. The company ensures
to put its best foot forward in converting clicks to sales.
Team OAO Info. India believes in achieving constant
improvements in each single work. The company believes
in coming up with new innovations and ideas every day.
Every single member of OAO Info. India indulges and
We are on A Mission
to Take 'THE KUTE GROUP'
to Global Heights

contributes to the fullest in the process of creating a
promising & excellent solution that helps business
organizations to grow. It aims to provide incredible gaming
experiences that delight and excite people of all age groups.
Marching towards a promising tomorrow, the company
aspires to create numerous IT & Digital Marketing
solutions and to become one of the best enterprises across
the globe.
Empowering Sustainability and Focusing on
Development
The Kute Group perceives sustainability as a state of being
in balance between Corporate Economic Responsibility
(CER) and Corporate Social Responsibility (CSR). The
guiding principle of the company’s Corporate Social
Responsibility programs is 'Impact through Empowerment,'
where empowerment is a process of strengthening the
future today so that risks are minimized, value is created,
and certainty is experienced. The company strives to ensure
that the communities engaged through its CSR initiatives
also experience certainty in their lives.
The company’s core areas of CSR programs are education,
health, and environment. Education is pivotal in the
development and progress of any nation. Hence, the Kute
Group Foundation supports under privileged students in
education. Similarly, attention to the cause of health is
acknowledged as health plays a vital role for promoting
social good. Concern for the environment is in line with the
company’s belief that sustainability and productivity
requires vigilance towards the global cause for adapting
measures across all geographies.
The Kute Group has chosen the following channels to drive
its CSR initiatives:
Developing innovative solutions to address large-scale
•
societal problems by utilizing its core competence.
Providing all needy students clothes, food, and
•
medicines at its prior level.
Volunteering for projects that address the needs of
•
communities in which The Kute Group operates.
Participating in a community development program
•
organized by the clients.
Partnering with select non-government and civil-society
•
organizations and other government bodies.
Visionary Leadership
Over the last two-plus decades, Mr. Suresh Dnyanobarao
Kute has been spearheading The Kute Group of companies
as Chairman & Managing Director. He is one of
Maharashtra’s renowned industrialists respected for his
business expertise and entrepreneurial character. Under his
leadership with corporate vision, dynamism, and missionary
zeal, The Kute Group is constantly succeeding at a fast
pace. Mr. Suresh is passionate about the positive actions
which help the entire society.
The success story of The Kute Group remains incomplete
without applauding the contribution of Mrs. Archana
Suresh Kute (Managing Director). Her strong dedication
and efforts to ensure the commercial success of the group
enshrined in the sustained improvement in the
organization’s performance which has also improved the
awareness of various brands that the group markets.
Mrs. Archana is a strong believer in women empowerment.
She is driven towards providing women equal opportunities
to learn and develop and make a major impact in the
society. Through her dedicated efforts and her innovative
maneuvers, Mrs. Archana sets an example for women to
achieve more and make their dreams come true.
Mrs. Archana has a decade long experience in managing the
functioning and brand awareness of The Kute Group with a
primary focus on its international brand Tirumalla Edible
Oils and Foods. She has the rich experience of working as
the Managing Director of ‘The Kute Group’ with
cross-functional diverse teams.
Mrs. Archana possesses an in-depth experience of the
functioning of the FMCG and allied industries. She is
involved in important decision makings of the company
from production, sales to marketing. Mrs. Archana is
working towards taking flagship companies of The Kute
Group to even more progressive stages.
Serving Numerous Industries
The Kute Group’s excellent services are spread across
different industries. The company has also extended its
footing across different industries such as edible oils;
manufacturing and engineering services; oil cake, ginning,
and pressing; cloth and garments; IT; coconut oil; logistics;
and dairy products. Some of its various businesses across
different industries are as follows:
Oil Cake, Ginning, and Pressing: The Kute Group entered
the cotton seed oil cake segment in 1996 under its banner
'Tirumalla'. Tirumalla Oil Cake company produces effective
quality cotton seed oil cake. It specializes in manufacturing

We are Committed to
Bringing Value and
Delight to our Customers
by Providing Quality
Products and Services
Across all our Sectors

cotton and cotton oil cake made from 100 percent superior
quality raw material.
Looking at the value and demand in the domestic and open
market, The Kute Group ventured into the production of
cotton bales and cotton seed oil cake. ‘ ’ and
Udata Ghoda
‘ ’ are its popular oil cake brands with huge
Gaay Vasaru
demand from the open market. The by-product obtained by
extracting oil from cotton seeds is called cotton seed oil
cake and it accounts for over one-third total product value
of cotton seed, thus making it the second most valuable
product.
Edible Oils: The Kute Group’s Tirumalla Oil Refineries
follows all standard operations and procedures to refine
edible oils maintaining hygiene and quality. The company
has expertise in the production of filtered groundnut oil,
refined rice bran oil, refined soyabean oil, refined sunflower
oil, filtered safflower oil, refined palm oil, refined cotton
seed oil, coconut oil, mustard oil, and other edible oil
products.
Manufacturing and Engineering Services: DNR Autotech
is an ISO-9001:2015 certified company and is a leading
manufacturer in the auto spare parts industry delivering the
clients with the best-in-class aftermarket parts. Located in
the heart of MIDC Waluj of Aurangabad district, it caters to
the exacting requirements of the automotive industry with
high-quality parts for trucks, tractors, cars and trailers to
name a few.
With a spacious infrastructure, computer-aided technology
and a great team of engineers and technicians, the company
provides clients with innovative and cost-efficient
automobile parts and OEM parts of excellent quality.
Clothing and Garment: Radha Cloth Centre is an initial
venture of The Kute Group. It has come a long way in
providing quality and latest fashion clothes to its customers
in the district of Beed and surrounding regions.
An exquisite home for children’s, ladies’, and men’s wear
situated in the heart of Beed city, Tirumalaa Trends is a one-
stop shopping destination for everyone.
Tirumalaa Trends has three verticals- Radha Cloth Centre,
Radha Garment, and Ashish Dresses with a wide range of
casual and trendy wear for men, women, kids, and newly
born children. Be it a festive or ethnic occasion, it provides
the customers with a wide range of choices that match
every season.
Tremendous Career Opportunities
Growth and speed are a way of life at The Kute Group.
Exponential growth, diversification into new businesses and
international ventures, have created a wide range of career
opportunities at domestics as well as at international levels,
which not only fulfill the aspirations of people but also meet
their passion and professional needs.
Kute Group provides an open and dynamic work
environment where the organization believes in people and

recognizes that its success and growth are driven by people
and is dependent on people’s capabilities.
The organization recognizes the critical role that employees
play in the success and growth of each of its businesses. It
is the competence and drive of the employees of the
company that sets it apart from other industries and lends it
a competitive edge in building tomorrow’s enterprise. As a
group, the company understands the strategic importance of
organizational and employee capability building in
achieving vision and business results. Therefore, all
systems, processes, and people practices are designed and
executed to enhance organizational performance.
Vibrant Work Culture
The Kute Group is a young and vibrant company with an
average workforce age of 34 years. The company respects
its people and values the strength of every employee. The
team consists of people from diﬀerent cultures and
backgrounds who speak diﬀerent languages.
We have the Noble Vision
to Keep Mankind Happy
Through Dedication
in our Actions
We Aim to Improve
the Quality of Life
of People Globally

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The prominent brands go above and beyond to fulfill
all the customer expectations and remain at the top
of the competition. They have a memorable brand
identity, which gives the customers a specific reason to
choose the brand. These brands are passionate about what
they do and overcome insurmountable odds to deliver the
best experiences to the customers. The renowned brands put
consistent efforts to remain in the memories of the
customers for longer periods of time.
One such prominent brand that is bringing innovation into
the healthcare and medical field is none other than Alliance
Marketing. The company focuses on delivering cutting-
edge solutions to the healthcare industry. The person
leading the company from the front is none other than Mr.
Sarvit Vij, the Head of Operations.
In an interview with Insights Success, Mr. Sarvit sheds light
on the company's journey towards becoming a major brand,
its various achievements, and challenges that it faced along
the way, and its future plans. Read the following interview
to know more about the company.
1. Enlighten us with the journey of your brand so far.
Since 2006 we are catering to the Rurban market of North
India's tier 2 and tier 3 markets where 70% population lives.
We are also helping in educating the medical facility here as
the HCPS might not have the updated knowledge.
2. Give a detailed summary of the key personality(s) life
who helped in making your company the brand it is
today.
I am lucky that I have been guided and mentored by Senior
Leaders of Pharma industry. With their in-depth knowledge
of the Marketing and Man Management I was able to
connect in the appropriate manner.
I believe that everyone whom I have come across has
helped me to grow, to name a few, I can mention the
following:
a) Mr. Pratin Vete.
b) Mr. Sanat Shirali.
c) Mr. Sreeram.
d) Mr. Alok Dey Sarkar.
e) Mr. Shailesh Lodha.
3. Kindly talk about the various or specialized offerings,
solutions, or services that your company/brand provides
to its clients.
My company offers services like the latest updates for the
management of the disease through a dedicated field force
in a phygital (Physical+ Digital) format in this COVID era.
We are also offering Tele solutions and tele guides to our
clients and our principals.
4. What is the vision and mission of your brand?
The vision and mission statement -
Mr. Sarvit Vij
Head of Operations
OCTOBER 2021 | 18 | www.insightssuccess.in

To be the preferred partner to healthcare industry to spread
medical knowledge to doctors and help them upskill
continuously and building a vibrant, professional work
environment that attracts, nurtures, and retains good
performers and developing the expertise to be a strategic
partner to fulfill present and future business needs.
5. What kind of challenges has your brand and its team
faced during the scaling of the business?
Challenges were of finding the right deployable
professionals and to bridge the gap between the knowledge
available and knowledge required for the Drs / Nurses/ Para
medical staff.
6. Being on the journey of becoming a renowned brand,
how technological advancements and its knowledge has
enhanced the business of your company?
As the prime aim of my business is to ease and protect the
ailing human life and to make them comfortable in the
resources and the environment in which they are, we have
to take the help of all the latest technology like Phygital,
Virtual, Web, etc., to improve the connect and spread the
knowledge also.
7. As one of India's leading brands, what are you doing
differently than the rest of your competition?
As the Pioneer in the Industry we are taking all the care to
upgrade the skills of each connected with us, tender touch,
exploring new ways to reach the last person in the queue.
8. What does the future look like for your brand in
terms of growth and expansion?
We are very optimistic in the services we are as the scenario
has changed overnight. We are in connect with 90,000
HCPs each month, which is just a small percent. We are
aiming to touch with at least 3,00,000 HCPs in a year's
time.
9. How has your brand withstood the complexities of the
industry that you are catering to in this ongoing
pandemic? As one of the leading brands, what steps
have you taken towards tackling all the challenges,
meanwhile safeguarding your employees, and taking
care of your clientele's needs?
Since March'20 we have taken all the care to ease and
protect human life (Drs and Employees) at the peak of the
pandemic, without the physical touch.
We are serving HCPS through telephones, webinars, virtual
meet, and limited appearances so that all the guidelines are
taken care of.
All the employees are given all the protective gears for their
personal and professional uses.
We are ensuring all our employees are vaccinated.
10. What advice would you like to give to the young
entrepreneurs who are looking to grow their brand in
this competitive market?
My advice to the new entrepreneurs is to work on basics
and not to run for the money, as money will be following
them if the project is system-driven and customer-centric
backed by authentic data.
Alliance Marketing
Pioneers in Delivering Updates on
Disease Management and Tele Solutions
We are the last mile
knowledge providers
“
“
India's Leading Brands in 2021

What you do and how you
react to life's challenges
are determined by your
thinking. As a result, your level of
success and pleasure is heavily
influenced by how you think. And,
happily, you can train your mind to be
more powerful in practically any way
you want. Changing our minds, on the
other hand, is not exactly a walk in the
park.
When Vikkas Nagru – Founder and
Director of Brain Infinity left his
corporate job and entered in this new
field, it was not easy for him and his
family. There were days when people
did not want to hear or discuss about
this topic – Mental Health and now
these are days when people are inviting
Brain Infinity to their platform like
BigFM, Awaaj India, News Flash,
newspapers, YouTube channels and
Facebook pages to make them
understand about this Mind Training. It
has been a very meaningful and
worthwhile journey so far for Brain
Infinity.
Today, Brain Infinity is the India's
largest organization of Mind Trainers.
Brain Infinity trained more than 18,000
students and more than 200 Mind
Trainers across India. More than
15,000 parents benefited from their
techniques. The idea - become stress
free and getting focus back in Just 1
Minute is their USP. Let us find out
more about Brain Infinity in the
following interview.
Highlights of the interview:
Give a detailed summary of the key
personalities who helped in making
your company the brand it is today.
a. Sri Sri Ravishankar – My Guru My
Inspiration.
b. Amar Chaudhary – Great
Motivational Coach, and good
friend of mine.
c. Jitendra Ramesh Nagru – Younger
brother, always encouraged me for
brand establishment.
Kindly talk about the various or
specialized offerings, solutions, or
services that your company/brand
provides to its clients.
As a Mind Trainer our prime job is to
provide Key Specific Solutions related
to mind and brain power in clients time
frame.
We work on roots to get the best results
for Mind Blowing Time Management,
Focus in 60 Seconds, Emotional
Balancing, 10x your productivity, Goal
Setting etc. through scientifically
proven techniques.
We are working with educational
institutes and corporates.
Educational Institutes
We provide solution for stress free
education, so that students can enjoy
their studies and get remarkable results
through mind training not for
cramming.
We associate with educational
institutes as a Mental Health Partner.
Brain Assembly is our key product for
educational institutes. Our prime focus
is to enhance your mind and brain
capacity through scientific techniques.
Tune Your Brain is the best solution
for students. (two-hour workshop)
Your investment is of only 10 minutes
in a day and this workshop helps you
in your reading, writing, concentration,
attention span etc. to get better results
in their academics and career.
For Busy Professionals and
Entrepreneurs
Be Kind to Your Mind
Emotional balancing is the key reason
of success. In this workshop we
provide solutions how to get your
focus in just 60 seconds, how to come
out from emotional turbulence in just
90 seconds based on brain rules and
scientific tools.
Be Your Best
In this we are helping individuals to
find out their true potential without any
third-party tools like psychometric,
counselling. After that we are helping
them to set their goals scientifically in
subconscious mind. This workshop
will 10x their productivity.
BrainInfinity
Delivering Innovative Techniques
that help Individuals lead
a Stress-free Life

Train the Trainer Program (12-hour
workshop)
What is the vision and mission of
your brand?
Mission: To deliver Innovative
techniques that help an individual to
get 10x productivity and relish stress
free life
Vision: To Create a Better Life by
providing key specific solutions in
their time frame
What kind of challenges has your
brand and its team faced during the
scaling of the business?
As you begin to read this article and
your eyes follow the words across the
page, you may be aware of a voice in
your head silently muttering along. The
same thing happens when we start a
new thing; definitely, we have to face
some issues. But we face measure only
one issue that is -even today many
people are not ready to understand that
their productivity. Their lifestyle can
be multiplied by 10 times, if they work
properly on their roots, that is, their
brain and mind. For this we also do a
lot of awareness sessions so that people
can enjoy a better life, be stress free.
We are able to make the people whom
we are reaching realize that they really
need to concentrate on their mind
power, and they have issues regarding
this. But the basic problem is that we
are not able to reach more people. If
we could somehow reach more and
more people, we would be able to
make them understand and we would
be able to help or resolve their issues.
Being on the journey of becoming a
renowned brand, how technological
advancements and its knowledge
have enhanced the business of your
company?
Technology played a very important
Making the vision
clear with
what one wants
to deliver can be
congregated in a tagline
“
“
role to make our brand so successful
because when we were working offline
there were many obstacles like
traveling and most importantly timing.
But when the Coronavirus broke out,
people start giving priority to online
sessions. Because of this we covered
22 states in just a year.
We are happy to make our workshops
cost-effective based on technology.
In less time you can work more and of
course when you work more, you get
more results and same thing happened
with us.
Technology made our brand very
successful in very less time.
Because of these technological
advancements we are able to serve and
help more people compared to as we
were serving and helping earlier
through offline mode.
As one of India’s leading brands,
what are you doing differently than
the rest of your competitors?
Other brands are giving many solutions
on how you can manage your stress,
but the question is why we want stress
in our life. It means that we are
India’s Leading Brands in 2021
Vikkas Nagru
Founder and Director

accepting stress as a part of our life.
This is what we are doing differently,
that we are here to make you stress-
free. We are not telling you how you
can manage your stress. We want
everyone to be stress-free and this is
the only biggest mission BSF - (Be
Stress Free).
So, vision is very clear that we believe
in being stress-free not in stress
management.
We are the first to be associated with
educational institutes as Mental Health
Partner. This unique concept helps us
to strengthen the roots of our nation
because of we start working for
students from six years of age.
Our USP is to give fast and better
results in just 10 minutes. Our focus to
provide specific solution is specific
time frame. Likewise, we know very
well that many busy professionals do
not have time for any type of Yoga or
mental health activities, students who
are going for coaching classes do not
have time for their 360-degree
development. We are providing quick
solutions based on brain science and
techniques.
What does the future look like for
your brand in terms of growth and
expansion?
We are going to launch Brain Infinity
application in June. Theme of our
Application is “Tune Your Brain”. We
are providing key specific solutions in
an individual's time frame.
In this pandemic two words are
frequently used – Immunity and Stress.
Now, people are aware if they want
good immunity, they must work on
mental strength also. At the same time,
sad to share, but a bitter truth is that as
per a survey suicidal tendency have
increased by 62% and 1.3 crore people
are taking pill to get rid of stress. So,
as a Mind Trainer we are having very
big duty of creating awareness and Key
Specific Solutions for mental health.
Our next target is to train 25000 people
as a Mind Trainer by the end of March
2022.
We are inviting partners to make this
mission big. We are associating with
corporates and educational institutes as
Mental Health Partners.
It is a very big opportunity for us to
upskill teachers/parents in the mental
health segment. So, this phase
introduces the next level for mental
awareness that for sure will be good
for our mission.
How has your brand withstood the
complexities of the industry that you
are catering to in this ongoing
pandemic? As one of the leading
brands, what steps have you taken
towards tackling all the challenges,
meanwhile safeguarding your
employees, and taking care of your
clientele's needs?
Before this pandemic, the major
reasons of stress were pressure due to
workload, poor time management and
lack of family time. But now the
situation is totally different.
In this pandemic, reasons of stress are
just opposite. Likewise, body clock
gets disturbed, not having work
pressure which they were habitual of
and pressure of lack of time for family
turned into the pressure of having
ample time for family. So, we are
facing quite opposite issues which
were facing earlier.
We take these circumstances as
challenge-cum-opportunity. We came
up with some different types of
workshops for these challenges.
I am glad to share that we have come
up with solutions in the form of new
workshops, new techniques like EFT,
Neuroplasticity etc. Our team members
go the chance to learn new techniques
and more positive things.
What advice would you like to give
to the young entrepreneurs who
want to grow their brand in this
competitive market?
Only one advice to my dear young
entrepreneurs – for being an
entrepreneur it is important to have a
stable and healthy mindset. If your
mind is healthy only then can you
achieve your goals.
For achieving goals, it is important to
be emotionally balanced, you must
work daily to increase the capability of
your mind to get better results in your
growth.
Healthy mind and brain can make you
lead as Solution Provider.
According to you, what are the
essentials for being a leading brand?
Branding these days is one of the most
essential factors for any business to
sustain. There are several essential
reasons to being a leading one. Firstly,
the vision needs to be clear, foremost
factor which can bring lot of success
along with marketing campaigns and
strategy. One must know the right path
to follow especially for getting a hold
of the market and should always be
updated with new activities in market.
Thirdly, social media accounts are
important. As we know, we are living
in a global village through social sites
and have immense connectivity
throughout the world. Indeed, it is one
of the most potent factors to be
focused. Last but not the least, is the
tagline. Making the vision clear with
what one wants to deliver can be
congregated in the tagline.

W
B
E
S
Facilitating Dynamic Educational Solutions
Education in lockdown has
undergone many changes.
Transformation of courses to
learning online, students are facing
challenges like never before. To
understand every student’s problem
and trying to solve them is a task in
itself. Covid-19 has emerged as one of
the greatest challenges while imparting
knowledge and education. Students are
disoriented and with no brick or mortar
setup of education, their learning
experience is nevertheless, going
haywire.
Education through digital platforms is
still new to many students in the
country, especially the ones who do not
have proper resources to avail the
same. Awareness about the digital
mediums is still not there in many rural
areas, and students there are facing
issues in calibrating their learning
environment or even adjusting to it.
Regular power cuts add to the dismay
and students encounter many such
challenges throughout the day.
But there are some agencies who have
risen to the occasion and are striving to
make a difference in the Indian
Education space. There is one such
company helping students achieve their
educational goals in the most
comprehensive way known as BES. It
is India’s leading educational
consultancy offering career counselling
and admission guidance for students
interested in pursuing higher
education. An ISO 9001:2008 certified
educational consultancy, its team has
been guiding students for admission to
the top colleges in Nepal and
Bangladesh.
“We also provide personalised
counselling for admission to the top
colleges in all over India and abroad
(Nepal, Bangladesh, and Bhutan),”
says Prakash Gupta, CEO of Bright
Educational Services. Over the last
five years, they have counselled more
than 50,000 students across the
country. BES has 15 offices located in
various places, both in India and
abroad. It makes it easy and convenient
for students who wish to approach
them for guidance and counselling
services. BES is associated with more
than 200 institutes. It is also a proud
recipient of 3 awards for excellent
student services.

WIndia's Leading Brands in 2021
Prakash Gupta
CEO

Outstanding Offerings
Academic Guidance and Career
Counselling
The company offers career counselling
for both students and parents. While
offering consulting services for
students, its team discusses their
interests, preferences, academic
records, and their career goals. While
discussing with parents, the team asks
for their preferences, budget, and other
practical considerations like location,
availability of guardians, and such.
Then based on the counselling session
with both parents and students, the
team suggests the best courses and
colleges.
Information Regarding Colleges
Once the students have narrowed down
their preferred course, the team then
gives them detailed course
information. They also provide other
details like affiliations, recognitions,
and the availability of online support.
Its educational consultants will also
share information regarding
reservation facility, quotas for
admission, and any other information
that the students or parents request for.
Help to find Accommodation
If the student is planning to study
abroad or in a new city, then he/she
will need to find safe accommodation
close to the college. If the college has a
hostel facility, then the team helps the
students to get hostel accommodation.
Else, they organise for accommodation
nearby.
Assistance to Migrating Students
Students migrating to a new city or
country will find it difficult to manage
for the first few months. BES’
educational consultants will be there to
help students manage the rough
patches and settle in the new place.
Continuous Support
BES’ educational consultants are
always ready to help prospects with
any questions or doubts they may have
regarding the admission process. One
can contact the team at BES through
telephone or email. If there are any
difficulties in travelling to its
administrative offices, the company’s
team will set up a video conference
with the parent and student to clarify
all academic and career related
questions.
Other than providing these services,
Prakash and his team at BES wants to
ensure that the process of learning for
many students is streamlined in a
dynamic way. They are constantly
working towards achieving this goal
with sheer perseverance.
BES has come out as one of the
premier service providers when it
comes to facilitating remote education.
They are the experts in catering to the
individual needs of the students who
are willing to learn on their own in
these pandemic times.
It would not be wrong to say that BES
is a one-stop-shop for all the
educational needs of the students who
are going through a varied experience
during the lockdowns, courtesy of
Covid-19. So, if you or your children
are looking for an inclusive
educational experience remotely, the
team at BES will heed your call.
At BES, we offer personalised
consultancy services to
ensure that each student
is able to fulfil his/her dreams
of higher education
and career prospects
“
“

Social
Media
Dynamics
of
&
S M B
ocial edia randing

Brand
Building
&
S
ocial media has evolved into the
most prominent and vital virtual
arena, where the platform is not
only utilised for social networking but
is also an excellent tool to digitally
advertise your business and products.
The robust functioning of social media
is admirable since it allows you to
reach out to a big number of people
within seconds of placing an ad,
lowering your expenses, and ensuring
that your adverts reach your target
audience through these social media
commercials.

With about 59 percent of the world's
population using the internet,
marketers must not pass up the
opportunity to promote on these digital
forums where they may reach the
greatest number of prospective
purchasers when compared to print or
broadcast media marketing.
It is critical to leverage platforms that
are regularly used by customers in
order to reach out to your target
demographic more effectively. Nothing
beats these social media networks,
where most users spend the majority of
their time during the day and night.
As a media firm, you may wish to
capitalise on these consumers'
behaviours, which may help you
generate significant leads. These social
media outlets assist you in attracting
the appropriate consumers with the
right information at the right moment,
as well as in showcasing your product
or brand to potential buyers at the right
time. That’s how strategies for such
social media websites work. It allows
you to make the most of your social
media marketing strategy.
Following in the article, let us look at
few major points that can help you
build your brand on social media.
• Grow an Audience Base with
Small Budget
Social media marketing has to be one
of the least expensive methods of
digitally promoting your brand. With
so many various advertising options
accessible on these social media
platforms, you can take advantage of
this chance to sell your product at a
low cost. The best part of social media
marketing is that you do not have to
rely on advertisements or ad solutions
to sell your company.
Simply being consistent and producing
relevant and relatable information for
your audience can help you develop as
a social media network page. This may
be accomplished through the use of
SEO material, in which you leverage
the most popular keywords to boost
your ranks.
• Increase Brand Awareness
To attract a broader consumer base,
you must first develop brand
recognition so that your potential
purchasers are aware of your brand.
And the only way to accomplish this is
to create very innovative and
aesthetically appealing material that
will capture the attention of all
potential clients and make them aware
of your brand’s existence.
That is not all that is required to raise
brand recognition. You will need to
remind your target audience that you
exist on a regular basis.
This may be accomplished through
effective social media marketing
techniques and content marketing
strategies that will impose your brand
identity on anybody who uses any of
the social media channels you choose
to use.
• Promote Products and Services
Being an active participant on all social
media networks aids in the creation of
brand awareness. It has also become a
popular method for entrepreneurs to
sell and promote the items and services
they provide. Advertising of services
and goods on social media sites such as
Facebook is much simpler in the digital
world, where you can post quality
photographs of your product and its
information and allow the audience to
interact with these albums.
Social media is a very effective
medium. And being a brand in this
digital era may be extremely beneficial
if entrepreneurs, marketers, or even
bloggers take advantage of this
opportunity to the maximum.
Developing a highly powerful social
media presence is essential for
producing convincing and interesting
content that quickly connects with your
target audience. A well-thought-out
strategy is useless if it is not carried out
in the same manner.
That is why you must develop
appealing content so that the customer
is pleased by what they see even before
they read what is written. It might be
as simple as an aesthetically designed
social media post, a video, or even a
professionally or artistically
photographed image of your products.
The goal is to catch people's attention
before they connect with you as a
company.
- Parag Sonone

With the ever-cutthroat competition in businesses
and the volatility of markets, surviving and
sustaining have become very challenging. It has
become imperative for business houses to seek suggestions
and solutions for growing their businesses or resolving
issues from experts. Here is where business consultants
come into the picture.
Almost infrequently do business consultants use the phrase
‘issue’; instead, they talk about ways to increase value and
provide solutions. Any consultant will likely give you
solutions instead of calling it a problem. Business
consultants can provide value to your middle market firm if
you know when and why to hire them.
BusinessOptions.in is one such company that provide
guidance and an array of solutions to its clients. The
company is into various sectors like business consulting,
corporate leasing, fair valuation, startup help etc.
BusinessOptions.in has empowered thousands of businesses
by connecting them to Investors and Advisors to Grow or
Sell their Business.
More information on BusinessOptions.in and how it can
help in building and supporting businesses are mentioned in
the interview below:
Enlighten us with the journey of your brand so far.
BusinessOptions.in is something that comes out of my
passion; finance is in my soul. Many of us trade in stock
market but hardly any one of them read their AGM report, I
love to read AGM reports, my father used to invest in
stocks as many middle-class people do, Reliance is his
favourite stock, and we receive AGM reports for Reliance
every year. It was in early 2005-2006. When I go through
these reports, I understand one thing that it is only VISION
that makes you Big and nothing else. So nowadays when
we consult business owners, I ask them about their Vision
for their Brand/Business/StartUp.
Vision is something that should not be a one liner, it
consists of your goal and pathway to achieve it with proper
financial projections and contributors who can help you in
achieving that.
I personally follow same formula. My Vision Statement
gets ready on January 1 every year. This year itself we have
planned to come up with a new Portal dedicated to
promoting Manufacturing in India and that will be a one-
stop solution for business owners who want to enter
manufacturing. Accume Consulting Group is our parent
company which holds brands like
BusinessOptions.in
FranchiseOptions.in
MentorOptions.com (upcoming)
Give a summary of the key personality(s) life, who
helped in making your company the brand it is today.
Identifying any one person will be unfair to others. Coming
from a typical Marwari family, business sense is in the
You might share
the same idea
with competitors as
India will always remain
competitive market
but how beautifully
you are executing
your Business Plan
will take you forward
“ “
Shubham Khandelwal
Founder/CEO

blood. In a Marwari family our learning starts from
childhood, doing MBA (Finance) adds more exposure to it.
I want to thank each and every one in my family and my
friends, our clients who believe us, our employees our
Brands, our associate partners and all those who always
supported us in our journey.
Kindly talk about the various or specialized offerings,
solutions, or services that your company/brand provides
to its clients.
BusinessOptions.in offers services like:
• Franchise Consulting (Associated with 300+ brands)
• Business Buy/Sell (Launched in Pre-Covid in January
2020 but are in most demand nowadays)
• Business Model Development (have Helped various
companies in correcting their revenue model, setting up
their Standard Operating Procedures)
• Brand Expansion/Brand Development
• Capital Advisory Services (working with Projects
where big ticket is involved)
• Transaction Advisory services
• Market research and Feasibility Studies
• Strategic Consulting
• Project Consulting
• StartUp Consulting (in demand)
What is the vision and mission of your brand?
Our Vision is to become a one-stop solution for business
needs. Whenever some business owner thinks of expansion,
business consulting, new business opportunities, exploring
new ideas, next billion$ Idea BusinessOptions.in should be
his first preference.
Our mission is to “Empowering your Business” - that is our
tagline, and we strongly believe in this.
What kind of challenges has your brand and its team
Business expansion is very critical and comes with
responsibilities; we not only have to work on Business
Models but also on Business owners as expansion is totally
a different game. Many of our services are rare; there is
need but people are not aware of these kind of services like
Biz Buy/Sell because it is different from Property Buy/sell
as there might be so many reasons for Biz-exits like
financial reason, health issues, generation issues. “The son
does not want to do his father's business because he wants
to do something new” is the most common reason for exits,
and we must educate people about these kind of services
through various platforms.
Being on the journey of becoming a renowned brand,
how technological advancements and its knowledge has
Technology and social media are now an essential part of
your Business. Zoom, Google meet, Microsoft teams have
helped people meet face-to-face. We are very active in
adaption. There are lot many platforms from automated
meeting scheduling to signing legal forms. Everything you
think of is available, kudos to techies.
As one of India's leading brands, what are you doing
differently than the rest of your competitors?
We constantly analyze the market dynamics, understand the
market needs and update our service Portfolio. We are
coming up with India's Largest Manufacturing Facilitation
portal that will help Investors/Business Owners to take
appropriate decisions based on AI. It is an end-to-end portal
that will help business owners to hasten their plans and
even help governments to promote manufacturing in their
territories.
What does the future look like for your brand in terms
of growth and expansion?
BusinessOptions.in is doing great; we have routed business
investments of around Rs 80cr in 2019 only in MP. That
surely brought job opportunities for around 300-350 people
in 2019. In 2020 we routed an investment size of around Rs
30-35cr and got hit due to the Pandemic. In 2021 we again
have mandates of above Rs 100cr that will surely generate
Empowering Businesses to Succeed

jobs for more than 500+ people. I am amazed to see the
strong entrepreneurship instinct in people and their
commitments.
The future is very bright, and we are aiming to bring one
more platform for business facilitation. As I mentioned
earlier it will be dedicated to small to medium
manufacturing only. Due to the conﬂicts with China, the
government is also promoting #Aatmanirbhar Bharat. India
will surely become the manufacturing hub for many sectors.
Manufacturing will bring in a lot more jobs in India. You
will see in coming decade that products we import from
other countries will be manufactured in India with better
quality and pricing.
How has your brand withstood the complexities of the
care of your clientele's needs?
The pandemic has brought challenges that no one had ever
thought of. Sectors like F&B, Fashion, Retail, Hospitality,
Gyms, Salons, Travel & Tourism were aﬀected badly. For
us as a Business Consulting Company, it brings lots of new
opportunities. We have seen shifts in the mindsets of
business owners.
In 2020 when states were locked down, we analysed the
coming demand of business owners as most of them shifted
to essentials and Food Processing Industry. As a Leading
Brand in Central India, we still manage to route more than
Rs 45cr of Investments in central India.
What advice would you like to give to the young
For young entrepreneurs I always say a few things that it is
not always the idea that matters but it is execution that
matters. You might share the same idea with competitors as
India will always remain a competitive market but how
beautifully you are executing your Business Plan will take
you forward. Secondly, risk is always associated with
business as without risk there is no business. Taking
calculative risks will increase your chance for success.
Also, try to bring some innovation in your products or
services as it will help in long term penetration in the
market.
What according to you is personal branding?
Personal Branding nowadays has become essential for
small scale businesses as it helps you to generate enquiries
for your business. It will help you create awareness about
your brand and increase your brand visibility. But if you are
planning for a bigger game give limited exposure for
personal branding and focus more on your work and
commitments to your customers and clients.
According to you, what are the essentials for being a
leading brand?
Work commitments are the utmost priority, as we deal into
kind of business where big capital is involved. Sometimes
we are building business for our clients from scratch, like
one of our clients is coming up with Hyper Market in an
area of around 60,000sqft which was to be launched in
April this year but due to lockdowns we had to postpone it.
As a leader we have to be ready for every kind of situations
and constantly update your Biz Plans and get ready for
upcoming challenges.

The leading brands in India always
stay ahead of their competitors
and provide excellent services to
the customers. They go above and
beyond to fulfill the clients' expectations.
These brands have a definite identity,
which makes them stand apart from the
crowd. They are passionate about their
business and overcome every obstacle to
deliver everlasting customer experiences.
One such prominent brand which is
making rapid strides in the fashion
industry is none other than Innov
Fashions. Established in October 2018,
it is a funky clothing brand that has come
up with a unique idea of blending
peoples' taste of clothing with the culture
they belong to. The key aspect of the
business is to address the cultural
background of the target market by
providing them with an array of clothes
that have a great touch on the culture.
Innov Fashions looks forward to helping
people to experience their own cultural
heritage in the clothes they wear, thus the
finest solution brought about by Innov
Fashions is to print quotes and pictures
on the clothes like T-shirts which relate
to that particular culture, the quotes
printed are too in the native language.
Innov Fashions has already started
working on certain cultural aspects and is
also getting an overwhelming response
which shows that people are still attached
to their roots. Accordingly, the company
never leaves a chance to procure items
that remind them of their culture. This
idea of capturing the target market on an
emotional ground and using the love they
have for their culture into buying clothes
that truly depict the cultural background
has proven to be a very innovative and
effective idea for Innov Fashions.
The Erudite Founder
It is said that one must never forget their
roots and one person who has followed
this adage through and through is Bijay
Nanda Debta, the Founder and CEO of
Innov Fashions. Born in Bargarh in
Western Odisha, he experienced
tremendous hardships when he launched
Booking Done, a travel company, back in
2015. Mr. Bijay tried to run the company
for two years, but failed.
However, he did not give up and bounced
back by shifting base to Noida. And
today, with his unwavering dedication,
Mr. Bijay has two successful start-ups to
his credit, Innov Stuff, a Digital
Marketing company, and Innov Fashions,
an e-commerce website selling T-shirts,
which in some way or the other, reflect
the culture of Western Odisha. Bijay is
not from a technical/ IoT background,
but his dedication and passion has taken
him and his startups to newer heights.
Bijay is a member of Startup India, TiE
Delhi, and related organizations which
helps startups to grow.
Addressing the Problem
Team Innov Fashions believes that the
major issue in the society nowadays is
that people are losing the touch with their
culture and are forgetting the roots or the
background they belong to. Through this
business, the brand is trying to solve this
particular issue. Innov Fashions wants to
bring people closer to their culture. It
designs clothes based on the cultural
heritage of different cultural
backgrounds. The clothing garments
made by Innov Fashions are typically
Innov Fashions
Blending Style with Rich Cultural Heritage

related to the Sambalpuri heritage in
many aspects such as practices followed
by the people of Western Odisha, the
native language of Sambalpur, and so on.
Through this measure, the company is
being able to spread the richness of
Sambalpuri cultural heritage to the
greater parts of the world. It has
successfully reached up to 15000 people
essentially belonging to the Sambalpuri
culture. People who do not live in
Sambalpur but belong to the very culture
have also found the garments appealing
and are buying garments from Innov
Fashions to experience a little essence of
their own cultural heritage. Thus, it can
be concluded that Innov Fashions is
trying to link the people to their culture
which they often tend to forget. This
approach so far is appealing to people
successfully.
Upholding the Sambalpuri Heritage
Innov Fashions has always focused on
people belonging to the Sambalpuri
culture. Though the current population of
the city Sambalpur is 335671 people, but
more than 2 crore people belonging to
the Sambalpuri cultural background are
spread across the country. Innov
Fashions wants to reach each and every
one belonging to the Sambalpuri culture
with specially designed clothes that
relate to the practices and heritage of the
people of Sambalpur.
In order to make the garments appealing
to this particular group of people
belonging to the Sambalpuri culture,
Innov Fashions had carried out extensive
research on the cultural heritage of
Sambalpur, which brought certain facts
to light such as Sambalpur has its own
language and own ways of greeting,
though Oriya is the main language been
spoken in the state of Odisha. The
company also discovered that the culture
of Sambalpur is much related to music
and dance and also includes the usage of
several musical instruments like Dhole,
Nishaan, Tasha, etc. Keeping the key
aspects of the cultural heritage of
Sambalpur, Innov Fashions have come
up with innovative designs which can be
printed on garments such as T-shirts and
can also appeal to the people belonging
to Sambalpuri culture.
Offering Customized Merchandize
The products sold by Innov Fashions
concentrate on creating their
merchandise in a manner that signifies
the distinctive ideology of incorporating
individuals’ preference of clothing by
We want to bring
people closer
to their culture
“ “
blending up the significant cultural
heritage of the potential consumer. The
vital aspect which Innov Fashions
focuses on is to be approachable to the
targeted consumers by providing them
with an specialized product that has a
significance of one's crucial cultural
heritage incorporated with the clothing.
The brand has taken certain steps in
order to enhance their significance in the
market by procuring meaningful quotes
and pictures which showcases the brand's
targeted consumer. Innov Fashions made
their clothing range exceptional by
including quotes in the native language
which is nostalgic for the consumers and
the group of people who share
Sambalpur culture. Innov Fashions seizes
the initiative of uniting people
irrespective of their physical state so that
one can feel at home when they acquire
something that reminds them of their
own cultural heritage.
Bijay Nanda Debta
Founder and CEO

The leading brands in India have thorough
understanding of their target audience, their
demographics, and how they communicate. They
create a unique identity which makes them stand ahead of
the competition. These brands are passionate about
delivering excellent customer experiences, while embracing
innovation and brilliance. They are consistent in their efforts
to fulfill all the customer needs and always focus on
continuously improving themselves and thrive among other
players in the industry.
One such prominent brand, which has introduced a radio
revolution for retail outlets, is none other than OOKA
Radio. Established in the year 2018, it provides a technology
platform that allows the users to manage the 'The Music
Content' centrally from one dashboard.
OOKA Radio aims to usher in an era of private
entertainment for retail shops, malls, corporate offices,
institutions, hotels, restaurants, pubs, salons, gymnasiums,
health centers, and more. Unbelievably fresh music content
churned by some of the biggest names and icons of the
musical industry is the hallmark of OOKA Radio.
The company customizes content delivery for music
messaging to engage customers with a dedicated team to
conceptualize, design, and produce content on a day-to-day
basis for their brand. It is 'India ka instore Radio,' where its
team is working towards bringing a new revolution to
change the traditional ways of business. This latest concept
is about caring for your customers.
In an interview, CEO and Founder – Amit Chawla shares
OOKA Radio's journey with the Insights Success' team.
Read the following interview to know more about the
company and its impactful journey:
Kindly brief us about your company
It is a great pleasure for me to introduce to you OOKA
A New Platform
for Entertainment
and Advertisement
We bring out the
soulful energy of music
in your own radio
“ “
Amit Chawla
CEO and Founder

Radio, an innovative branded in-store
music revolution for retail outlets keen
to embrace the advantages of the
technological advancements to boost
sales, market leadership and connect
with generation next. Its “Private
branded Radio” which centrally
managed from one single dashboard
and creates a niche of your own and
establishes you as a progressive brand.
In 2018, OOKA the dream was born in
one heart, believed by few and became
a reality in a small office.
In the last 3 years OOKA Radio has
become one of the trendsetters in the
growing In-Store Radio Entertainment
industry. What began as a modest start
up with 4 like-minded individuals, is
today an emerging organization of
enterprising professionals catering to
the day to day musically marketable
needs of more than 5900+ retail stores
all across the country, associated with
160 Brands and 403 Cities, catering to
10 million captive customers and 4
Airports with additional 80 million
captive audience. DELHI –T3 and T2
|AHMEDABAD |LUCKNOW
|MANGALORE |JAIPUR
|TRIVANDRUM
Who is your source of inspiration or
who has motivated you to
accomplish your goals?
It always comes first from family either
to encourage or to hold ,the first person
to encourage was and is always my
wife Mallika, a gnostic, sharp mind
and full of knowledge, Rakesh, the
principal architect of my imaginations
without him I can't imagine this brand
or company, Mohin Agochiya a
marketing Giant, a person who helped
to craft the brand and constitute my
beliefs, trusted the future of brand, and
my team, my colleagues they trusted
my dreams with their eyes and being
there with me since inception of the
company without any fear. Naunihal
Singh was the man full of inspiration
and mentorship who helped us in being
strong in tough situations and also
made us understand the value of the
team and that we should stay focused
on the core products.
Kindly enlighten us about the
various services provided by your
company.
We customize content delivery for
music messaging to engage customers
with a dedicated team to conceptualize,
design and produce content on a day-
to-day basis for your brand. Add to this
the ability to play your adverts, promos
and audio indents; you will have the
fully customized experience. We are
complete in-store music solution for
retail and hospitality. We create mood
map genres of music for the different
hours of the day at outlets. Our vast
music library will refresh automatically
every day. We do create spot
/jingles/Capsules/ festive
announcements/ offer announcement
according to the script suggested.
What are your goals as an in-store
radio company?
We are looking to make another largest
platform of captive audience of media
more than 200 million people and
looking to reach 25k outlets by March
22. We wanted to cover uncovered
areas, always see and innovate out of
box. This year, we are looking to add
20 more national and international
airports. We are also exploring
international markets like Canada,
UAE and USA in as joint venture or
master franchise to work.
Kindly tell us about the various
challenges that your company has
faced.
The same challenges any new start up,
at the age of 40 people never accept,
then money and beliefs. We started
selling the products which was free to
use and was very difficult to break the
traditional bylaws.to educate people
about in Store advertisements and
upscale of sales through and make their
customers happy with music.
What are your opinions about
technology and innovation?
Being entrepreneurs, we always keep
our eye to enhance with best
technology and keep doing
experiments, number of times we
failed but we always looked for
innovation and that's keep us
introducing new product line and
clients boost our moral every time by
referring.
What are the unique services
provided by your company that set
you apart from your competitors?
We are totally different technology
driven company, we always believe
OUT of Box ,we are experimenting
music without internet, real time
announcements with jingles format
,shared IPL score and ground facts
with stores, Music set up at Airports
without any satellite or frequency ,
experimenting OOKA Radio in
commercial vehicles, and many more
unpredicted products about to launch
in this year 2021
Marching ahead, what are your
future plans?
We are very optimistic in span of 3
years we reached at 6000 outlets and
about 90 million audience, looking to
get around 200 million audience by
reached 25k outlets and 20 Airports
nationally and internationally. We are
exploring some ideas with Indian
Railways also. And looking a revenue
around 40cr by March
2022 if pandemic slows down by July
21 and everything normalize.
How are you facing the challenges
imposed by the pandemic?
This pandemic has shaken everybody
from life to business, so we are also
affected but we paying every employee
working from home. We are not raising
any invoice to clients and also waiving
off the yearly fees also.
What is your mantra of success?
Dedication …quality product
…customer friendly product …best
customer service, only 4 mantras to
live in this business world.

The Essence of
BRAND
BUILDING
for
Start-ups
Branding is a pivotal way for the
survival of any firm. It enables
them to communicate their
message to the targeted audience,
separate themselves from the
competition, and get a competitive
advantage in a congested field.
Whether a company is small or large,
B2B or B2C, profitable or not, it
requires a brand. Consider again if you
believe that branding does not apply to
you since you are a start-up. If you
want your customers to buy your items
or services, you must concentrate on
branding.

Let’s Start-up

Branding gives Business a Unique
Identity
Start-up branding is the most effective
strategy to distinguish your company
from its competitors. With a wonderful
brand name, you may aspire for a
devoted customer base as well as a
strong competitive edge. You may
highlight your unique selling qualities
and inform your customers about the
holes you plan to fill, allowing you to
carve out your own niche.
Branding helps you stay in the
Industry for Long
A well-known brand name conveys the
idea that you are here to stay. It is
unquestionably a stepping-stone
towards becoming one of the industry's
most dependable and renowned names.
Branding is more than simply creating
a logo; it is also about keeping
consistency in your messaging.
Customers should be able to recognize
you across all platforms, including
your website, promotional materials,
commercials, social media postings,
and email marketing campaigns.
Below are a few things you can do to
ensure that your brand is remembered
for a long time:
• Establish an emotional connection
between your brand and your
target audience.
• When necessary, evolve;
nevertheless, ensure that the
modifications maintain your
brand’s original principles.
• Always be on the lookout for
methods to stand apart.
• Many individuals will have
unpleasant things to say about
your brand. Ignore them and
concentrate on your travel.
• Increase brand recognition across
all media.
Branding helps you resolve the
Issues of the Customers
Today’s companies communicate with
their customers via social media. Even
if you are a start-up, the process is the
same. It is how you connect with your
audience, participate in dialogues with
them, understand their problems, and
help them solve them. That being
stated, you must make every effort to
fix your clients' complaints as soon as
feasible.
You may accomplish this by:
• Publish relevant articles that will
assist your clients in resolving
difficulties on their own. Make
sure to share the material on all of
your social media channels.
• Communicate with your
consumers across all available
methods.
• Make your postings shareable so
that more people become aware of
your brand.
With the marketplace becoming
increasingly congested by the day, it is
critical that you concentrate on
developing your brand and defining
your identity.
Branding helps you establish a
Strong Image of your Business
People no longer create ideas based on
what they watch on TV, read in
publications, or listen to on the radio.
Today, everything is determined by the
number of likes and comments you
receive on social networking sites.
Getting an influencer to support your
company may quickly improve your
image.
It takes a lot of effort to build trust and
loyalty among your consumers. Along
with great branding, you must ensure
that you continually put out good
messages so that your competitors do
not have a chance to grow above you
and dethrone you from your existing
position.
There are a few options available here:
• Discover how your target audience
perceives your brand in
comparison to your competition.
• Create a branding plan that
increases the value of your brand.
• Determine how to communicate
your brand's priorities.
• Maintain consistency in the type
of brand experience you give
across all channels.
• Make sure to do an audit of your
brand regularly.
Now that you understand why
branding is vital for companies, you
should begin working on the brand
building activity.
- Parag Sonone

Dr. Satinder Malhotra
Founder and CEO
Signe
Interior Designs
Elevating Designing to its Best

nterior design is essential nowadays, as it makes the
Iliving more contemporary and fashionable. It not only
introduces the world to elegance and comfort, but it
also serves to increase the utility in one’s lifestyle.
One of the most essential aspects of interior design is the
presence of interior designers. Designers put their best foot
forward to ensure that others understand and appreciate the
significance of their work. When it comes to creating the
best homes and structures, designers understand their
clients’ needs and follow their hearts. They share their
experiences and assist others in making decisions and
expressing their preferences. One such exceptionally
talented interior designer is Dr. Satinder Malhotra,
Founder and CEO of leading company i.e., Signature
Interior Designs.
With exceptional experience Dr. Satinder shares her views
about interior designing in the following interview with
Insights Success.
What is the mission, aim, and core values of Signature
Interior Designs?
Our Aim
We aim to establish an interior design firm that will be
renowned for executing high-quality ideas and projects and
will be able to compete with other industry leaders.
Our mission
Our mission is to make a good impact on the lives of all
clients with whom we have the pleasure of working and to
leave a lasting imprint on their thoughts and imaginations.
Our primary goal is to create one-of-a-kind and original
design products that are sensitive to each client’s vision and
budgetary requirements.
We are providing design services to our clients that reflect
the most recent advancements in the construction and
building industries—prompt and consistent delivery of
high-quality products and services. Work in an atmosphere
that values interpersonal interactions among clients,
professionals, co-workers, the community, and the
environment.
Core values
• Exceptionality and Originality
• Avoiding repeated work and ensuring that each project
has its fair amount of uniqueness
• Exceeding expectations by offering and maintaining a
supremely high degree of quality
• Honesty and trust
• Establishing a trustworthy connection with our clients
and partners
• Integrity and respect
• Treating our clients and partners with the highest
respect and professionalism in order to create a long-
term partnership
• Constantly expanding
• Never stop learning, improving, and adapting to the
ever-changing market and expectations.
Please brief us about Dr. Satinder Malhotra and her
professional journey so far.
Before I begin, I would like to present a quick overview of
my journey so far. I am an experienced teacher, a well-
known researcher, and a reviewer for the National and
International Journals. I am of the most successful Indian
authors.
THE ULTIMATE GOAL
IS TO DESIGN
SOMETHING THAT CAN
BE COMMERCIALIZED
WHILE STILL CONVEYING
A MESSAGE
“
“
India’s Leading Brands in 2021

My passion for interiors encouraged me to pursue my
dreams and to work as an Interior Designer. I am the
Founder and CEO of Signature Interior Designs. It aims to
create unique and innovative design products that pertain to
the client’s personality, dreams, and visions.
My achievements are as follows:
• I have received many awards in the field of Interior
Designing in the short span of my career as an Interior
Designer.
• I have been conferred The Best Interior Designer of the
Year 2021 by SME Bizz Entrepreneur’s Star Awards
and the Women Entrepreneur of the Year 2021 by
Global Triumph Foundation.
• I received the award as the Most Inspiring Women
Entrepreneur of the year 2021 by the India Inspirational
Women Awards.
• It feels delighted to have received the awards on the
international level as the Women Entrepreneur of the
year 2021 by Global Business Icons and BizNation TV
and the Global Women
• Achievers of the year 2021 by Global Triumph
Foundation for her outstanding contribution in the field
of Interior Designing.
• My life’s success story was published in Lifestyle
Magazine, a special issue published on Women’s Day
2021.
• My success story was published by Lifestyle Magazine
in Celebrating Women hood Edition 2021.
• Signature Interior Designs has received the award as the
Best Interior Design Firm of the Year 2021 by Teaching
Excellence Awards.
What motivates you to keep working as an interior
designer?
“What motivates you?” As an interior designer, I am
frequently asked this question. It’s the one I enjoy
answering since I’m constantly learning new things to help
influence my aesthetic. Though I may find inspiration
virtually anywhere, the different styles of designers and
architects have affected my design aesthetic. While strolling
around the city, perusing design blogs and publications, and
brainstorming with co-workers, I find inspiration in both
architecture and nature. Travel opens your world to
different cultures, people, and experiences.
By immersing yourself in a location far from home, you
step outside of your comfort zone and expose yourself to
new possibilities in your creative pursuits. Another area I go
to is on nature treks, where I see a lot of intriguing patterns
and textures. Fashion and design publications are two of my
main sources of inspiration. Antique stores include a
plethora of one-of-a-kind goods that are guaranteed to pique
your interest.
To be honest, I do a lot of research to discover what’s fresh
on the market. Of course, social media is a great source of
inspiration for designers and others, with sites like
Instagram, Pinterest, Facebook, and others. Pinterest is a
daily source for me, especially during project research,
where I can uncover extremely unique design, illustration,
photography, and references. Instagram is also a fantastic
place to get design ideas.
Please shed some light on the services provided by
Signature Interior Designs.
Services
We provide clients with smart, efficient, responsible, and
result-oriented services, as well as realistic solutions that
are adapted to the industry and today’s competitive climate.
We improve project outcomes, resulting in more responsive
and cost-effective solutions, by providing services at all
stages of a project’s life cycle:
Residential interiors
Residential interior design entails creating an ambiance that
perfectly mixes materials, light, and textures. We also create
living areas, dining rooms, master bedrooms, modular
kitchens, luxury bathrooms, and outdoor living areas, which
include landscape and swimming pool designs.
Commercial interiors
Corporate and office spaces, medical offices, hotels, and
restaurants are all examples of interior design. We
specialise in corporate and office interior design, specifying
the most up-to-date contemporary workstations and
increasing efficiency inside any business.
What kind of challenges has Signature Interior Designs
and its team faced during the scaling of the business?
Cost management is one of the most difficult jobs in any
business. The most difficult task for most interior design

firms is keeping track of material prices. If a project takes
longer than expected or a customer changes their mind
halfway through, labour costs can quickly spiral out of
hand. In addition to cost management, interior design
businesses must deal with cash flow issues. As a result,
many interior designers need deposits prior to beginning
work. They need the money to buy materials and pay
personnel in order to finish the project. The most difficult
aspect of the process is locating suitable materials,
furnishings, and accessories. Finding one-of-a-kind items
that would work nicely in their client’s design project is a
challenging task.
Managing contractors is another area where some designers
struggle. Depending on the assignment, you may be
coordinating the work of plumbers, electricians, carpenters,
and decorators. You must build rapport and a strong
communication style, and you’ll need to be tough at times
to guarantee the project is finished on time and on budget.
How technological advancements and their knowledge
has enhanced Signature Interior Designs?
As a result of social, technical, and fashion trends, the
interior design sector is continually developing. Everything
connects in the design industry, from fashion to interior
design. Colours are getting more deeper and more dramatic
in both home design and fashion at the present. Larger
cultural trends have a significant influence on the day-to-
day work of interior designers.
Instagram, for example, has begun to impact how
commercial projects are built, particularly in the hotel
industry, where it has become increasingly crucial to create
‘Instagram worthy’ settings. Technology also plays a
significant role in the residential sector, with the overall
trend toward smart houses changing how people traverse
their environments – and how interior designers create
them.
What is Signature Interior Designs doing differently
than the rest of its competition?
My most important piece of advice for any aspiring interior
designer is to educate themselves on the newest trends in
the area of interior design. This will set you apart from the
competition and elevate your designs above and beyond.
You may have to provide your skills for free for the first
few jobs, but I can assure you that the information you will
receive during those crucial initial projects will be

invaluable. Being able to obtain the correct designs to meet
your clients’ demands swiftly and successfully is critical to
delivering the finest service possible and will set you apart
as a designer with a great portfolio.
I aim to explore and acquire new abilities in interior design
during the next few years. In the next years, I hope to get
expertise managing large-scale projects for significant
clients. I wish to maximise my talents and potential.
By constantly giving my best effort, I can assure that there
will be chances to improve my worth and grow in ways that
benefit both the organisation and me. I will be searching for
possibilities to broaden my duties as an interior designer in
order to work with a positive attitude toward my objective
and reach new heights in my profession. I hope that the
future years will be distinguished by significant
advancements for both the firm and me.
care of your clientele’s needs?
Many people are experiencing mental distress as a result of
the COVID-19 outbreak, which is altering their daily lives
in unexpected ways. Initiatives to prevent COVID-19
transmission that applies to all workplaces and all
employees include frequent handwashing or disinfection
with alcohol-based hand sanitizer, respiratory hygiene such
as cough covering, physical separation of at least 1 metre or
more according to guidelines, wearing masks where
distancing is not possible, and environmental cleaning.
Clear rules and communications, as well as training and
education for workers and management, are required to
raise awareness of COVID-19. Workplaces for medium-risk
professions require daily cleaning and disinfection of items
and surfaces that are touched often, including all shared
rooms, surfaces, floors, restrooms, and changing rooms, at
least twice a day. It is critical to ensure the safety and well-
being of personnel on the job. During the epidemic, there
are a lot more individuals online—people like not having to
go to our office to attend meetings.
What advice would you like to give to the budding
entrepreneurs who would like to venture into the
interior designing space?
My recommendation to aspiring designers is to gain as
much on-the-job experience as possible; working on
projects teaches you far more about the complexities of
design than reading books. Work at a design agency first;
you will learn so much by observing how a genuine studio
operates. And you’ll probably make some of your first
errors in places where it’s safe to do so, surrounded by a
team that will encourage you. You’ll also discover how long
it takes to design, detail, and source a project.
Instead of battling alone with anything, ask questions and
seek assistance. It is far better to seek expert guidance and
get it right than to take a risk outside of your comfort zone
and get it wrong. Do not underestimate the time it will take
to create a design, especially the technical CAD drawing
pack side and contractor specs.
Make sure that expert trades, such as plumbers and
electricians, sense check all of your design drawings for
practicality and compliance. When selecting furniture for
projects, always double-check the heights of the furniture,
such as the seat heights of couches and armchairs adjacent
to coffee tables. Finally, when specifying goods and
materials, take time evaluating their appropriateness - this
includes slip ratings for bathrooms, the durability of work
surfaces, textile rubs, upholstery, and fire ratings.

Although most schools and colleges have migrated
to online mode of teaching-learning during the
pandemic utilizing various platforms like zoom,
google meet and Microsoft teams etc., these mediums
require consistent high-speed internet which is expensive
and often not available to majority of students and schools
in rural and semi-urban areas.
Realising these glitches, the team of SnapLearn started
their journey of making education available for every strata
of the society. SnapLearn offers a platform which not only
enables teachers and learners to overcome this limitation,
but also tries to offer multiple language support for
vernacular mediums.
SnapLearn chose WhatsApp as the medium as it is easily
and cheaply available to most of the students and teachers
to overcome all the anomalies, easing education through
Whatsapp without compromising privacy of students and
teachers. Snaplearn has hundreds of students and teachers
already on this platform and they are looking to expand
further. Read along to know more about what SnapLearn
has to offer:
Tell us about the key personality who helped in making
your company the brand it is today.
Richa Mishra, the COO, is energetic, talented and
dedicated person who is continuously working to make
SnapLearn a known and trusted brand among students,
teachers and schools. She is handling the entire branding,
PR and communication part of the startup.
Please share the various or specialized offerings,
solutions or services that your company/brand provides
to its clients.
SnapLearn provides homework help, tutor search, answer
search and doubt solving solutions on Whatsapp for schools
in 13 languages. Millions of students and tutors can join,
teach, share and learn without compromising privacy,
conflicting interest or disturbing learning/teaching of any
other user on a single WhatsApp number.
SnapLearn has also launched a “SnapLearn for school"
feature through which small schools can manage the entire
teaching learning process including teachers, students,
internal communications and circulars, tests and
assignments on Whatsapp in a well-managed way.
SnapLearn even gives the facility to students and teachers
to have private tuitions on Whatsapp.
What is the vision and mission of your brand?
Vision - Easing learning. Making education easily available
to every class of the society.
Mission- To reach the remotest corner of India through
cheap and best online education platforms for all students
and teachers who lack these facilities due to unavailability
of infrastructure.
What kind of challenges has your brand and its team
Challenges that we have faced and are still facing to scale
the business are – creating the database for students to
provide them instant answers, ensuring questions are
answered in a short timeframe, working on the quality of
answers, and making sure no question should be
unanswered.
We take student feedback regarding their satisfaction with
the answers and are also working on the quality of teachers
who get associated with SnapLearn.
Marketing our platform to reach a wider target of teachers
and learners remains a challenge we are working on.
Being on the journey of becoming a renowned brand,
how have technological advancements and its knowledge
SnapLearn
Making Education Easily Available for Everyone

We are a completely online platform. We have a dedicated
technical team working on product development, digital
marketing and technical support. They have the relevant
expertise to support SnapLearn's growth by using
conventional as well as new and emerging technologies
such and AI and ML.
Your attention,
hard work and energy
must completely
be dedicated
to your product
“
“
Shyam Manohar Singh
CEO and Founder

As one of India's leading brand, what are you doing
differently than the rest of your competitors?
We developed a chat-bot which brings together students and
teachers. Learners have flexibility of sending questions in
the form of text and handwritten image or only image. All
one needs to do is to register with us on WhatsApp and
snap and send their questions.
Our future depends on the future of the children, the way
schools, teachers and students are using our product and the
way our product is helping in the education of the country;
we feel that we will do well in future. We have also
partnered with FuseSchool, a very large organization in
UK, in which our mission is to digitally teach 100 million
students by 2023.
have you taken towards tackling all, while safeguarding
your employees, and taking care of your clientele's
needs?
SnapLearn is built to deal with the challenges posed by the
pandemic on education. Our employees work remotely, and
our students and teachers get a platform for teaching-
learning without the need of attending physical classrooms.
We are working on upgrading our product, offering to
become a companion to support learning while being safe at
home.
What advice would you like to give to the young
All we want to say to young entrepreneurs is, you can build
a good brand in this competitive world if you follow these
three things -
i. Your product must evolve with time and be really helpful
to others
ii. Your attention, hard work and energy is completely
dedicated to your product.
iii. You should always have the curiosity to learn.
What according to you is personal branding?
Personal branding is about taking responsibility over how
you present yourself. If you strive to position yourself as an
expert or become an influencer within your niche, personal
branding can help increase your reputation as a leader. By
showcasing unique character traits and having an active
presence online, you can work towards building a personal
brand that resonates with the people all over the world.
According to you, what are the essentials for being a
leading brand?
Essentials for being a leading brand are -
Consistency - focused, consistent branding makes it clear
to customers what they can expect from you. You need to
be presenting consistent images and messaging to
customers in each of your marketing channels, whether it be
your website, social media, email, advertising or signage or
product experience. This consistency across the customer
experience is what breeds trust. Trust produces sales and
encourages loyal, repeat customers.
Community- once you have a clear definition of your
brand, you can zero in on the right market for your
business. You can target customers that share the values,
behaviour and personality traits you have defined for your
organization. A well-defined and consistent brand
experience allows you to not only attract like-minded
customers but also like-minded employees. Now you are
creating a community. In this way, a strong brand clarifies
how your organization behaves both externally and
internally.
Content- Now that you have a clearly focused brand, it is
time to bring it to life. Content is the vehicle to achieve this.
Good content allows you to interact with your community.
With this content, you are building engagement with
customers and framing how they can use what you offer to
fulfil their needs or desires.
These three essential elements provide a foundation for
building a successful brand and can also become the litmus
test for your organization's branding efforts moving
forward.

India's leading brands in 2021

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