Women Entrepreneurs 2020

he conventional stereotypical
Tcomments have always been a
part and parcel in the lives of
every Indian woman professional. Our
so-called traditional mindsets have
always been at the forefront in
‘curtailing’ the freedom of education,
speech, and opportunities for women
who aspire to fly high.
However, the turning point that saw an
end to this practice was Globalization.
It came as a boon for Indian woman as
it was ‘the’ dominant force that opened
the flood-gates for a revolution that
created space for equal opportunities in
all walks of life.
Breaking the shackles of jobs like HR
professionals, secretaries, and
supportive roles, women are now the
torch-bearers of the new-age business
world. Today, women are marching
ahead and making in-roads to careers
that we all have just dreamt of!
The Indian corporate fraternity is not
only accepting this change, but is also
acknowledging and celebrating the
advent of female business leaders in
taking the charge at every step.
Countless women have already donned
the cap of being the ‘C’ level
professionals, but we at Insights
Success believe that this is just the
beginning of a new era.
Today, we take huge pride in
recognizing the enormous efforts of
women leaders who are the trendsetters
in leading revolutions in India. Now, as
the torch passes to the next generation,
we expect a lot more than what has
been achieved so far!
To honor the contributions of these
women leaders, we bring you the
special edition – “The 10 Powerful
Women Business Leaders”. This issue
encompasses a few among the
exceptional players who have mastered
leadership skills and are shaping the
business fraternity in the best possible
way.
Uncovering the insightful journey of
these leaders, we commence with
Ashima Obhan, Partner from Obhan
& Associates. Ashima sums up her
professional journey as exciting and
deeply enriching – at times more
exciting than Today, we take huge
pride in recognizing the enormous
efforts of women leaders who are the
trendsetters in leading revolutions in
India. Now, as the torch passes to the
next generation, we expect a lot more
than what has been achieved so far!
To honor the contributions of these
women leaders, we bring you the
special edition – “The 10 Powerful
Women Business Leaders”. This issue
encompasses a few among the
exceptional players who have mastered
leadership skills and are shaping the

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03 Issues

CONTENTS
Inner Power
Tips to Maintain a
Healthy Work-Life
Balance, for Women,
by a Woman
68
Articles
Personifying Inspiration
Women Entrepreneurs
and their Stories of
Perseverance and
Excellence
98

Anisha Singh Motwani
CEO and Founder,
Q.E.D (Quite Easily Done)
23
Akta Sehgal Malhotra
Founder & Principal Advisor,
Manas Management Advisors
22
Anjali Tripathi
Founding Member,
Lex Jura Law Journal
24
Ankita Goyal
Founder and CEO,
Ancourage
25

Anupama and Janani
Founders,
Paper Paints and Poetry
26
Banu Priya Subramani
Author,
Public Speaker
28
Arti Sudhir Nair
Founder and Director,
Archiipedia
27
Bharathi Bhaskaran
Founder and CEO,
PXIA
29

Chitra Balasubramaniam
Author and Founder,
Tres'chic Academe
33
CA Vandana Dodhia
Founder and Partner,
Vandana V. Dodhia & Co.
32
Deepthi Awasthi Sharma
Vice President –
Revenue and Growth,
Gohoardings.com
34
Devika Ghogare
Founder,
Cookie Bites by
Durva Gruha Udyog
35

Dr. Hasini Yadav
Director and CEO,
New MumzHub and
Mathrusakhi Foundation
40
Dhwani Jain
President, SRPM 36
Divya Doraiswamy
Founder, Gurukulam 39
Dipti Verma
Director, Pulizia Industries 38

Dr. Pradnya Dole
Founder and Gynecologist,
Aayu Saar Women Wellness
44
41
Dr. Latha Krishna
Event Producer and Manager,
Iris Glam and Iris Events
Ginee Wadhawan
Founder, Daughters are
Blessings Foundation &
Happy events
45
Genslin Vinodh
Founder, Farm to Home46

Jaipreet Kaur Lall
Founder,
HOURI
49
Jyoti Chouhan
Patent, Design/Copyrights &
Trademark Consultant and
IPR Mentor at Startup India
51
Juhi Garg
Co-founder,
ED Times
50
48
Gouree Manjarekar
Co-founder and CEO,
Pankh Handicrafts

Madhura Dixit Keskar
YouTuber at
Madhura's EVA.
55
Kesha Nanavati
Owner, Sohgaad.
The Gifting Brand
54
Maithillee Zaveri
Artist56
Mamta Negi
CEO, NutriMunchy
Pradarbha Pvt Limited
57

Manisha Bhati
CEO and Co-founder,
Dreamhunt India
58
Niki Shah
Chartered Accountant,
Partner at SN & Co.
60
Neha Mishra
Founder and Communications
Coach, Neha Talks
59
Nikita Shah
Founer,
CAKéify
61

Prajyoti Chetan Patil
Owner and Content
Creator, UVA Studios s
65
Payal Rastogi
Founder and Principal
Consultant, Carbonﬁxers
64
Rakhi Ghosh
Uqrious Academy
66
Ranjeeta Ashesh
Founder, Kshitij...where
dreams meet reality
67

Rashida Dairywala
Co-founder and CEO,
OTFCoder
72
Ridhima Batra
CEO,
Global Council
74
Raveena Sirohia
Poetic Spaces
73
Rishika Inamdar
Founder,
OﬃceCraft Virtual Assistant
75

Sejal Ray
Founder and Social
Entrepreneur,
Taare Zameen Par
79
Sahiba Singh Dhupar
Communication Skills Trainer,
Image Consultant and
Etiquette Coach
78
Shabia Ravi Walia
Founder and Owner,
Wild Earth
80
Shampa Saha
Founder & CEO,
Augment Advertising
81

Sheetal Arora
Co-founder and CEO,
SportsThat
82
Shruti Agrawal
Chief Strategy Oﬃcer,
Innovative Cancer Care
and Rehabilitation
83
Sonali Chopra
Founder and Principal
Designer,
SI Concepts (OPC) Pvt. Ltd.
88
Sherene Aftab
Founder, CEO,
Chief Counsellor and
Trainer at SereneHour
86

Thaarika S
Founder,
The Liquid Pearl Breast Milk
Jewellery India
90
Sweta Sureka
Transformational Life Coach,
Author
89
Trishla Challani
Founder and
Creative Designer,
Pinearts Interior Studio
91
Urvashi Vats
Founder,
Kasturi Life Coaching
Services
94

Usha Sahoo
Founder,
Yeh China Education Pvt. Ltd.
95
Yogita M. Deshpande
Co-founder,
Yungmind Design LLP
97
Vidita Kamat
Owner,
Mezclaa
96

1. What is your philosophy of efficient leadership in a
corporate setting?
What makes a great leader or philosophy of efficient
leadership? There isn’t one simple answer to that question,
as there’s so much that goes into effective or efficient
leadership. My philosophy of efficient leadership is:
External:
1.Trust your team
2 Empathy towards the team
3.Grow with them
4. Inclusive growth
Internal:
1. Admit your mistakes, call a spade is a spade
2. Lead by examples
3. Be passionate
4. Take initiative and be creative
5. Strong integrity
6. Panache
2. Given the chance, how would you redefine woman
entrepreneurship?
Women, i feel do a great job as entrepreneurs, as they are
extremely good in strategy, management and counseling.
They are multi-tasking and competent in many areas due to
their Home management skills. One area that i would focus
on is the Financial empowerment of women and exclusive
networking of women to be able to take their
entrepreneurship to the next level. The day we make our
business successful and at the same time manage our
finances better, we would be able to redefine ourselves
3. What services does your company provides?
Manas Management advisor, is involved in Distribution of
financial products like Mutual funds, Fixed Income
Products, Risk cover and Financial Literacy mentoring
programs.
We offer two such Programs
1. Wo – Mentoring on Money Matters
2. Fin – Mentoring on Money Matters
Our endeavor is to make as many women financially
competent to be able to manage their own investments and
break the myth – that investment is a mans world
4. What are your organization’s vision and core values?
Our Vision is – To demystify that financial services are only
for the elite and the wealth - Small is beautiful
and to empower the youth and women to take their
Investment decisions
Our core values are
Partnership – Your goal is our goal
Friendship – Help you assess your priorities and adjust your
strategy accordingly
Client Centric
Integrity
5. What would you choose between following your
passion and being practical? Why?
I would choose to follow my passion. Passion is a feeling of
intense enthusiasm towards or compelling desire for
someone or something. In the process of following my
passion i would be practical so that i am not whimsical and
pursue my passion the right way. I am fortunate to dovetail
my passion and source of income and hence i am a blend of
both. Its the passion that drives me to achieve the goal with
Panache and use the most pragmatic ways thru my journey
AKTA SEHGAL
MALHOTRA
- Founder & Principal Advisor, Manas Management Advisors
January 2020|22
WO ENENTREPRENEURS 2020
M

WOMENENTREPRENEURS 2020
corporate setting?
Efficient leadership is all about empowering and motivating
your team. For me personally, I have been blessed to have
had seniors who empowered me to take my own decisions
at work, applaud me when I did well and help me cover up
when I made a wrong decision. So when I started my own
company I followed the same principle. A true leader
constantly educates, guides and shares the knowledge and
learning that she receives with her team. That for me, is the
most efficient leadership strategy.
entrepreneurship?
I wouldn’t. I’m a strong believer that whatever happens and
however it happens, happens for a reason. I love the way
women have fought against all odds and achieved victories
and how today, we have so many more woman
entrepreneurs than we’ve ever had. The spirit to fight is
what has contributed to so many successful woman
entrepreneurs and I think the movement and space they
occupy today is beautiful. So I would leave that untouched.
3. What are the services/solutions/products that your
company provides?
Quite Easily Done (Q.E.D) offers end-to-end digital
marketing services that include content strategy and
execution, brand consultancy, websites and applications,
search engine optimization, video production, influencer
outreach, customer relationship management, online
reputation management and much more.
Vision – To effectively create brand stories online
Core Values – To maintain a healthy work life balance and
personal growth for every employee. Believe in doing what
is best for the client and their strategy.
I would say follow your passion, but you also need to make
a living so if your passion will not be able to do that in the
long run then I would advise to be practical but never forget
your passion. Some time in the day or week must be spent
on pursuing your passion and what you love. I am lucky to
be following both currently.
Anisha Singh Motwani
- CEO and Founder, Q.E.D (Quite Easily Done)
January 2020| 23

corporate setting?
In a corporate setting, an efficient leader is one who is aware of
the needs and wishes of the people working with him/her.
He/she shouldn’t consider anyone below him/her and should
always foster team spirit. It should be his/her duty to own up
for the company affairs and praise everyone for their good
work. A good leader should be a friend of the employees, who
knows how to mix positive and negative methods of incentives
so that the company runs smoothly.
entrepreneurship?
Women are those who are experts in handling and
management. Working women ensure that they are able to
maintain balance between work and home and housewives are
no less, they ensure that the house is managed perfectly, which
isn’t a small task.
Women entrepreneurs are the perfect employees as well as
bosses. They know exactly what to do when. She knows how to
make things work and how to make people work, she’s
empathetic as well as strong making her an expert entrepreneur.
3. Tell us more about Lex Jura Law Journal.
My company works as a publishing company. It is a law
journal established by a partnership firm Vidhivyedetta, of
which I am partner. Being a law student, I felt the need of a
change in legal publishing and thus I strive to make an
umbrella portal for most of the legal and informatics need of a
lawyer and a law student.
My organization values the struggle and strength of the
members of the company. The organization and its members
believe in staying like a family and we ensure that come what
may, the company is the top priority. The vision of our
organization is to spread legal awareness and ensure that we are
above the cut, making the access to publishing facilities easy
for law students.
5. What would you choose between following your passion
and being practical? Why?
Following my passion sounds very lucrative and trust me,
being a part time blogger, I am living my dream. However,
being practical doesn’t sound very good but it’s the need of
every business enterprise. Rather than choosing any one of
them, I’ll make the best efforts to make a blend of the two and
ensure that I pursue my passion in a practical manner and that’s
exactly what I'm doing with Lex Jura Law Journal.
Anjali
Tripathi
- Founding Member,
Lex Jura Law Journal
January 2020|24
M

1. What is your philosophy of efficient
leadership in a corporate setting?
My view on Leading people not just
letting the people under you to work on
their own and ask make sure you do that.
But train them to make it easy for them
so with a set of predefined template to
make it easy for all. leading in a friendly
way to make people discover themselves.
A very common question in corporates,
“PS: Can u do this for me make Sure its
on time and no mistakes thanks.” Well
every task has a, set of steps, like
launching a product, writing a post
sending a party mail etc. So we prepare a
to-do list of all points under it, whether 5,
50 or15, your employee can just tick and
do all the steps it will reduce errors better
work. The dig. Is a presentation that we
do conduct.
2. Given the chance, how would you
redefine woman entrepreneurship?
Women entrepreneurship its increasing
but still not promoted. I think we need
entrepreneur not a men or women. so
basically gender equality. And more
skilled people., Celebrate, and respect
women. Goal for this year safe
environment at home and work for
women. Lot of people see women as
future, that is great.
But the journey will be successful when
women will not be treated as women, but
as I quote again “we will have a great
future will some great people.” Given
value to all, or say less crime, no special
ladies quota, equal respect to women
players too. If we talk justice, a world
beyond crime, and injustice and men i.e.
safety, justice and human (men and
women). We are in the race of savings
environment, animals that is excellent
but don't forget women. For now many
women need HELP. I see a future of
equal talent if women treated equal,
where women will not be and issue but
power, and its the crime which is the
issue. Hope to see a day in gen next may
be women and help will be history. Only
talent will be talk.
3. What are the
services/solutions/products that your
company provides?
I’m a digital marketer, and promote start
ups. Founder and CEO of Ancourage my
Co.
1.Supporting startups by providing
authentic content and post
2.Helping find them their niche area,
customer and run adds
3.Make special add, podcast, video,
musical post for them.
4 Writing blogs, blog post for them.
5.Working on website maintenance.
6 Sharing new tools and training them to
use. Provide checklist on customized
basis
7.Converting leads into customers.
4. What are your organization’s vision
and core values?
Our Vision- To increase innovative use of
digital marketing, Built a better brand,
from startup to a brand.
Help clients create meaningful
relationships with their audience through
connected digital experiences. Not to
forget provide customer satisfaction to
their clients too.
Core values-
To support customers, our people
Stable working culture, sharing opinions
.promoting humanity which gives mental
satisfaction too. Motivating the work
force. Personalized service for clients,
working with coordination of their
vision.
5. What would you choose between
following your passion and being
practical? Why?
Its about my real life experience I have a
Passion of creativity of painting in
writing so I learnt and its fashion
designing for many years. Being
practical I didn’t knew how to stitch
clothes I was only good at designing so I
I discovered something new to continue
my passion of creativity and Discover
digital marketing now I am able to
complete my passion of reading writing
as well as creativity. what little I know
today because is because I followed my
passion to bring into real existence. i.e. to
be practical. I’m passionate about my
work, a dreamer and be happy share the
same spirit with other too.
Life is short we are passionate about
many things in some we can join hands
to the practical accept as well.
Knowledge give light to your passion I
say. I am also passionate for women
justice, so running a Facebook group –
Women Crime N Justice. To spread
awareness and real help. Passion for me
is to do it. What you do is practical.
ANKITA
GOYAL- Founder and CEO, Ancourage
January 2020| 25
M

corporate setting?
I believe an effective leader should lead by example.
Fostering an environment which inspires trust, confidence
and respect towards the management, a feeling of
connectedness, is key to employee retention. I would feel
recognizing the right fit/skill for the right job and creating an
equal opportunity environment, is key for progress of the
company. Integrity in action and approach is vital to retain
client respect and confidence in the leadership.
entrepreneurship?
Social conditioning and biases against women in
entrepreneurship have to change. A woman’s natural intuition,
care-taking managerial skills and ability to wear many hats at
the same time can be an asset to any business..We need
women entrepreneurs to be role models, dispelling myths and
stereotypes. As a woman I would like to be that woman who
helps and mentors other women ,and helps others pursue their
dreams and passions.
3. What is Archiipedia all about?
Archiipedia Pvt Ltd owns and operates the online platform
archiipedia.com
“Archiipedia –connect to create” is an award winning, first of
its kind, online listing and advertising platform, for architects,
interior designers, professionals, vendors and clients of
building construction industry. Archiipedia promotes listed
professionals and vendors and takes care of their digital
marketing needs. Advertisements can be placed on
archiipedia’s homepage, and so also product videos and
services
Archiipedia’s vision is to one day provide a web-presence for
every small or medium business owner (related to building
construction industry). Archiipedia should be the most loved,
trusted and respected platform in India. As an organization we
value sincerity and integrity, trustworthiness, client value
creation. Archiipedia believes in constantly striving to give
the best services in an ethical and transparent manner.
A lot of your entrepreneurial journey is about being patient
and persevering through the tough times...I believe that
following ones passion is key to ones happiness and a happy
individual will eventually be a successful individual. I would
always do what I am passionate about because passion can
enthuse me to achieve the impossible and even create
practical ways of achieving the same..When one is passionate
about what she does or believes, one would strive to do the
best.
ArtiSudhir
Nair
-FounderandDirector,Archiipedia
January 2020|26
M

corporate setting?
It starts with understanding that a hard worker is not the
same as a good leader. Leadership is a quality that comes
inherently to some people, but more often than not, it is a
skill set that can be developed by working towards it.
Leadership stems from having strong technical
understanding of the subject, combined with confidence to
make and own decisions, and exceptional people
management skills. It is a fine art, managing between
projects and people, while also getting work done. But the
key is to be confident and to take charge, but also to take
ownership of every action.
At PPP, we believe in recognizing and retaining good talent.
Something we have also learnt along this journey, is to
master the delicate art of delegation. This is our mantra.
entrepreneurship?
As two women from two very different walks of life, we
strongly believe that Women Entrepreneurship does not
require redefining. We recognize ourselves as entrepreneurs.
We do not see the need to declare our gender as part of our
profession. Women are here, we are making it, and we are
no different than ‘non-women’ entrepreneurs. We have the
same drive to see our dreams come to life, and we work just
as hard, if not more, like the rest of the start-up community.
Women Entrepreneurship does not requires redefining.
What we need is more avenues to showcase our talent, and
more stakeholders to have faith in our ability to drive our
company towards success.
3. What is Paper Paints and Poetry all about?
PPP is a publishing and artist showcasing platform. We are
an artist collective for writers and artists across the globe,
hosting their talents and bringing together like minded souls
to connect with each other. The goal is to take on more
artists on to our platform and facilitate interaction between
artist and customer. We aim to give people a platform to
express themselves through words or paint. There are many
stories that need to be told, and many voices that need to be
heard. PPP is focused on providing a safe place for people
to come, express and share their tale, breaking all
boundaries.
There are so many of us walking around with hidden
talents, carrying an artist within us, but seldom get the
opportunity or the recognition for it. Our platform seeks out
such artist and gives them a publishing platform to bridge
the gap between art and the masses.
We function under the simple vision – to bring together
more and more artist from multiple forte under a singular
banner and give them the platform to shine. Even before we
started PPP, for Janani and me, our core value has always
been ‘credit must be given where credit is due’.
Being practical.
As artists ourselves, passion is the univocal force that drives
us forward. But passion can also act as the biggest umbrella
to cloud our judgments. During our initial days, we started
to understand how only being passionate about our craft
will not make us a successful business. Ever since, we have
had to make some hard calls to get to where we are today.
As co-founders, we have each had to define our roles in the
company, as good-cop (passionate) and bad-cop (practical),
to be to make those hard calls. Following one’s passion is
truly important, but one must understand the difference
planning and performing. Passion is the core strength of a
dream, but it can be fulfilled only through practical decision
making.
Anupama
&Janani- Founders, Paper Paints and Poetry
January 2020| 27
M

According to me, an Efficient Leader should
be an Effective communicator, Lead by
example, Optimistic, Open-minded and the
one who demonstrates Integrity.
The professional world of Business is
certainly massive today. Women are still
struggling to cope up in few roles. On the
otherwise we have Indra Nooyi, Chanda
Kochhar etc., making their marks on
Leadership skills. According to me,
redefining women entrepreneurship means:
• Empathise: Set aside the assumption
about the world. Have your own goals
• Define: Define your goals
• Ideate: Find the best way to achieve your
goal
• Implement: Experiment your solutions
for promising results
3. Tell us more about yourself.
I am a published Author. Women
empowerment and IT stress & depression are
my prime focus.
4. What are your vision and core values?
My Vision is to research on IT Stress &
Depression specific to Indian style of
working and implement solutions
Banu Priya Subramani
Author, Public Speaker
5. What would you choose between following your passion and
being practical? Why?
I would choose being Practical. Handling the current situation is
very important to pursue your passion in future. Example, I love to
Dance. In my School days, I was asked only to score marks.
Though, I was much passionate about dancing I couldn’t choose.
Not even after I became financially independent. Now, when I know
I can handle both my profession and passion, I have decided to take
up dance classes and could reach certain level.
January 2020|28
M

corporate setting?
Efficient Leadership in any setting, whether in corporate, private,
public or industrial, it is all about doing what’s needed at that
moment, of the person, in his or her powers.
To do what’s needed, one must perceive things as they are, devoid
of any emotions and must have clarity (of the situation, people or
the need). To have clarity one must possess great insight. To have
a great insight, one must be centered, This equilibrium happens,
when we can access our core and be present in the now.
entrepreneurship?
First of all, I don’t see the differences between men and women’s
entrepreneurship. To redefine it, we must encourage women to
take up challenging fields like construction, manufacturing (car,
steel) or get into AI. Eligible, passionate, and driven women
leaders with vision must be funded.
3. What solutions does PXIA provide?
Right now, we are solving the issue of the right positioning by
setting a goal at an early age that is Tweens or preteens, helping
them channelize their (opening up) energies in a constructive way.
We help them find out their blueprint through psychological,
cognitive tools also through transactional analysis. It’s a 72-days
program split into 3 major courses. We also do counseling for
behavioral issues and conflicts. In the future, we would venture
into placements/business solutions
We would revolutionize the way, education is looked at. Create a
revolution in the field of child psychology with case studies and
results. Collaborate hugely with private, public, NGOs,
Government and MNCs to redefine the placement concept. Our
core values are Integrity, Insight, Inclusiveness.
5. What would you choose between following your passion and
being practical? Why?
I am a single mother, to a teenager. Though practicality needs its
attention, it doesn’t make me insecure. I take calculated risks
mostly, sometimes risks worth any cost. Now as my son is
independent, I am following my passion. I believe in life and what
it has to offer. I also believe in divine timing.
Bharathi
Bhaskaran
Founder and CEO, PXIA
January 2020| 29
M

1. What is your philosophy of
efficient leadership in a corporate
setting?
Philosophy is a part of our everyday
experiences about what we think
consciously whereas leadership acts as
a guiding principle for behaviour.
According to me, leadership means
having a vision to which team moves
forward to its crucial achievement not
by bossing or intimidating the team
members by his/her vision but by
motivating and inspiring them in order
to achieve the desired goals.
Entrepreneurship is the activity of
setting up a business or businesses,
taking on financial risks in the hope of
earning profits and it has to do nothing
with gender, it totally depends on a
person’s ability and business acumen.
The work should speak for itself not
the gender of the entrepreneur. Women
Entrepreneurship refers to a business
environment which is independently
owned, controlled and directed under
the supervision of a woman from its
scratch level to its significant stage not
only by gathering and monitoring the
resources required for running it but
also by undertaking overall financial as
well as business risk. When women as
an entrepreneur holding the position of
decision makers tend to have positive
outlooks of the situations and embrace
the organisation with full force,
excellence, energy and enthusiasm as
they have this inherent skills set.
3. Tell us more about your firm.
We provide one roof solutions by
advising on Startup of companies with
formation guidance and getting various
registration number under different
Acts. Our Firm specialises in providing
E solutions like E- filing of Income
Tax, GST, TDS and ROC Returns up to
final Scrutiny Assessment.
We provide Book Keeping services on
site and off site along with Finalization
of accounts.
We carry out various type of Audits –
Statutory Audit of Banks, Co Operative
Housing Society, Private and Public
Limited Companies, VAT Audit, Tax
Audit, Internal Audit and GST Audit.
We impart Corporate Training on
effective use of office automisation
tools for instance Tally.ERP9.
4. What are your organization’s
vision and core values?
Approach of the firm is to make efforts
in the direction of maintaining controls
over key risk areas related to different
organizations of different Industries
and to provide cost effective services.
Every client requirement is different,
every requirement is special. Hence,
we consider providing a positive
contribution and value to the clients
business. We believe in generating a
positive investment climate through the
constructive relationships between our
people and the clients we serve.
Understanding your perspective and
offering full circle solutions is what
drives the force at our firm.
practical? Why?
Life is a marathon and not a sprint. To
achieve our goals and pursue our
dreams one should practically follow it
and that will turn ones dreams into a
reality. In my life I have had always
followed my curiosity and it is one of
the practical way to find your passion
as practicality and being passionate are
closely tied knots.
CA Vandana
Dodhia
Founder and Partner, Vandana V. Dodhia & Co.
January 2020|32
M

corporate setting?
I believe Leadership has a great role in corporate culture.
Every employee impacts an organization’s direction, but
leadership has by far the largest and most direct effect on
company culture, which revolves around employee
engagement, environment, atmosphere and the success of
the company and its clients. If an employee identifies with
the culture, vision and values of the company they work for,
they are more likely to feel satisfied in their work and
motivated to succeed.
entrepreneurship?
It is a great time to be a women entrepreneur. As a woman
myself who started my own entrepreneurial journey from
the scratch despite all the setbacks. I have enabled women
entrepreneurs to achieve the same by imparting confidence
and believing in themselves, to redefine themselves by
having space to differentiate themselves, tell their unique
stories, share their unique offerings, embrace their brands,
build supportive communities, become thought leaders and
grow their businesses.
3. Tell us more about what you do.
I am an Image Consultant, Author, Founder of Tres’chic
Academe, where we provide signature programs for women
to enable them to achieve their passion.
Website – www.treschic.in
Vision – To empower women be a leader in building
successful and innovative women-owned enterprises that
help strengthen their economy.
Core Values-Integrity, Empowerment, Creativity,
Innovation, Quality Customer Service, Empower one
another.
I recognise the perceived gap between passion and
practicality. It’s a gap between where we are today and
devising and executing a practical plan to get where we
want to be. Pursuing your passion—regardless of how big
or small the leap from where you are today—requires
crafting a compelling vision, successfully strategising,
defining the right tactics, and getting into sustainable action.
It is these steps—from vision to action—that put the
practical into pursuing your passion.
Chitra Balasubramaniam
Author and Founder, Tres’chic Academe
January 2020| 33
M

We all hate failure, and the very last
thing that we want to do in life is to fail.
What we don’t realise is that failure is
nothing but a step closer to success. Call
it destiny, or karma, or fate; everything
happens for a reason and nothing is
impossible. An efficient leadership in
simple words is being a good listener
and listen to the team and brainstorming
while finding solutions. A great leader is
never a boss but a mentor who involve
team in decisions for change.
1) Break the following of gender
stereotyped old traditions of studies-
marriage-job-kids etc. I really wish if
women can focus on their dreams and
nothing else. Dreams to build a lifestyle
on her own terms. To be her own boss,
i.e. busy with the sense of freedom.
2) Having kids doesn’t mean that her
career is over and her primary duty is to
take care of her kids and nothing else.
3) Spending solo time with herself
should not be selfish but solitude
4) Leading in career and making herself
proud.
3. What services does
Gohoardings.com provide?
Gohoardings.com: provides plan, book,
buy ooh branding online across the
globe. Helps users to track online the
live work status.
4. What are your organization’s vision
and core values?
Our vision to create a holistic system that
helps a user quickly and efficiently plan,
book and manage out of home
advertising campaigns across the globe.
Core Values:
1) To help users to take right decisions
in media planning
2) To obey the commitments made to
customers
3) Customer first approach
practical? Why?
I am a great believer of perseverance and
will see positive side in everything. I
would choose without doubt ‘Passion’.
Deepthi
Awasthi
Sharma
Vice President – Revenue
and Growth,
Gohoardings.com
January 2020|34
M

1. What is your philosophy of Efficient Leadership in a
corporate setting?
I believe in Open thought process and respect opinions of
my team or employees. My thoughts are always on focusing
the possible resolutions in tough situations. Being an
efficient leader one needs to know the strength and
weaknesses of the organization, may it be regarding the
employees, roles and responsibilities of every employee,
their corporate responsibilities towards the organization,
trustworthiness, transparency and many more.
One should also know the market structure and scenarios
and act upon to meet the needs of every customer out there.
Efficient Leadership plays a vital role in growth and
progress of the organization and also of the people
associated with the organization.
entrepreneurship?
Woman entrepreneurship is buzzing in India with startups
springing up. Be an Inspiration to all those woman who you
know. Create employment opportunities for women and
also start skill improvement courses at no additional
charges. Keep the focus on working together and built a
great team. Someone great said that this is a process from
‘me to we’. Woman Entrepreneurship is a process of facing
challenges, gathering resources, undertaking risks,
employing others and managing business independently.
Woman Entrepreneurship has a principal of “For woman by
woman”
3. Tell us more about Cookie Bites by Durva Gruh
Udyog.
We are into production of confectionery items. Initially
started up with pure ghee cookies which includes
Nankatayi, Nachni cookies, Coconut cookies, chocolate
cookies, Oats cookies.
Later we started with cakes, cupcakes, muffins and
customised occasional cakes. Gradually we also started
with breads, puff, pattice, cream rolls, toasts, etc.
Additionally started with chocolates with various varieties
like wasted almond chocolates, peanut chocolates, paan
flavours, pineapple chocolates, Gulkand chocolates, coffee
flavour, strawberry chocolate, etc. Today we are into protein
powder cookies and Energy Bar for Health Freaks
Also into healthy cookies and chocolates made in Jaggery.
4. What are your organisation’s vision and core values?
Our mission is to serve the best and promised products
come may what. Unlike Disney we work to make people
happy and healthy. Passion to serve the quality is a target
and to keep the quality up to the mark as promised is
always a challenge. We work with vigilance in regards to
quality as we do not compromise on the quality.
Our vision is to introduce new product, new invention in
health sector as and when.
And core values for our organization is “Give Best to Gain
Best” and focus on responding to challenges rather than
reacting.
A famous idiom says “How do I follow my dreams and still
pay my bills?” Thus need to be practical as that is the path
to pursue your passion. In today’s era no passion/education
is pursed for free. Thus can not follow passion without
being practical. Being practical helps to simplify the
complicated things. A great soul taught me live life as
practical example to others.
Devika
GhogareFOUNDER, COOKIE BITES BY DURVA GRUHA UDYOG
January 2020| 35
M

1. What is your philosophy of efficient leadership
in a corporate setting?
In any setting a leader is someone who leads by
example. She must be able to communicate her ideas
effectively and share her vision with the team. A
leader inspires her team to innovate, think creatively
and strive for perfection. Keeping the team
motivated and focused towards the set goal is the
most important task of the leader. A leader is ready
to accept challenges, think out of box solutions and
is a pillar of strength for the team.
2. Given the chance, how would you redefine
woman entrepreneurship?
More than anything else, I would like to celebrate
woman entrepreneurship.
Women are the creators of life, they nurture life but
still face challenges due to gender bias of society.
However, breaking stereotypes, women are making
their mark in every field. As a woman change maker,
I would want more women to come into decision
making roles and be role models for the younger
generation. The ultimate aim should be to blur the
distinction between male and female
entrepreneurship.
3. What is SRPM all about?
1) Gender Sensitisation trainings and workshops
2) WASH training
3) Prison reforms
4) Climate Change awareness workshops
4. What are your organization’s vision and core
values?
Our vision is to build an inclusive and participatory
society wherein every individual lives a life of
dignity as an empowered and self reliant entity. We
strongly believe in equality of opportunity to every
citizen.
5. What would you choose between following
your passion and being practical? Why?
I have always followed my passion and often taken
the unconventional decisions in my life so far.
I believe, if we follow our passion, we are never
tired. Our passion keeps us motivated to realise our
dreams. Sometimes being practical is an impediment
to our journey because the way we choose may not
be the easiest. The journey may seem impossible.
But, when we are passionate about reaching the
destination, we create new paths. This is the secret of
my success.
Dhwani Jain
President, SRPM
Dhwani Jain
President, SRPM
January 2020|36
M

Dipti Verma:Dipti Verma:Dipti Verma:
Director, Pulizia Industries
setting?
Running a business successfully means
having effective leaders who both
manage operations and inspire
employees to achieve their best results.
Effective leaders know how people
need to be motivated to change and to
create a positive corporate culture.
Additionally, effective leaders in a
business setting know how to step back
and see the bigger picture so they can
see and articulate the vision in a way
that others know what goals and
procedures will be needed to stay vital
in the future.
It is amazing to see women bringing up
the diverse lines of businesses, doing
nothing by halves and aspiring other
young minds around. From retail
industry to tech, I believe women are
throwing signs of mastery in every
field. It’s a brave new world and it is so
important for women entrepreneurs to
tell their stories because it takes just
one story to change a life. The dual
responsibility has helped women to do
become work-live-born thinkers and
multi-taskers.
3. Tell us more about Pulizia
Industries.
Pulizia Industries Pvt Ltd. is a
company backed up with enormous
zeal & enthusiasm to provide cost
effective & customized Hygiene &
Cleaning Solutions. We manufactures
FDA approved Hygiene and Cleaning
chemicals and specialized in
innovative disinfectants and anti-
bacterial products with non-hazardous
features.
At Pulizia, we believe that business
and society can thrive together. We are
guided and motivated by Performance
with Purpose: delivering top-tier
results in a way that sustains and
respects business, society and the
planet. Pulizia vision is to help in
Creating a Healthy & Clean
Environment. In core values we
function on four pillars which is most
important for us i.e. integrity,
commitment, respect and excellence.
practical? Why?
The premise of this question is that you
can choose between your passion and
being ‘practical’, ‘normal’, and playing
it ‘safe’. And also that you can avoid
risk in your future. There is no way we
can eliminate the risk that is always
associated with our decisions that
consider our future. We don’t know all
about the future. People who have a
passion don’t weigh the pros and cons
of following vs. not following it. They
follow it. Always. Passion is just so
powerful. So, follow the passion.
Dipti Verma
Director, Pulizia Industries
January 2020|38
M

Divya Doraiswamy: Founder,
Gurukulam
setting?
One of the primary requisites to being
a good leader is the ability to teach
well because at some strange in life I
was in the lowest rung of the corporate
world and made my way up only by
learning from mistakes. The task of
owning up to our mistakes and the
willingness to learn – Learning is a
Life long process and I learn
something new every single day from
my kids at GURUKULAM.
Also its important to practice what you
preach as I firmly believe that leading
by example is the best way to lead.
Open Communication is very
important because that’s the only way
by which a message can be conveyed
to the team and it empowers every
single team member to be at their best.
My philosophy in short would be: A
very clear mission, a vision and an
atmosphere and culture conducive to
success. Efficient leadership is all
about helping people grow along with
you. Its more about team work
An extremely confident, creative and
capable young woman with
exceptional communication skills
capable of achieving financial
independence individually, aiming at
keeping our traditional roots in place
and keeping our kids abreast of cultural
knowledge thereby tapping an area left
untapped - Shloka Education and also
staying in pace with her personal,
family and social life.
Simply - “Transform your passion into
your profession”
That’s true Woman Entrepreneurship to
me.
3. What is Gurukulam all about?
GURUKULAM is the first of its kind
Online Shloka School that aims at
keeping traditional roots in place and
caters to kids across the globe.. In 2014
I started off with 6 kids and today teach
about 50 kids across India, USA, UK,
CANADA, AUSTRALIA and
GERMANY. WE are an ONLINE
SCHOOL only. We provide Online
Shloka Education to kids across the
world. We follow a uniform
Curriculum for kids across the world.
VISION:
I started GURUKULAM on 20th Oct
2014. I started with 6 kids and today
teach 50 kids across the world. The
main aim of the school is to keep
traditional roots in place and keep our
kids abreast of cultural knowledge
thereby tapping an area left untapped -
SHLOKA EDUCATION. I plan to take
GURUKULAM as a Franchisee model
in years to come and have also written
to the PM's office seeking intervention
so that we can take SHLOKA
EDUCATION to kids at the Grass root
level -Govt Schools, Blind Schools and
Kids with special needs.
CORE VALUES:
Pursuing excellence: be it in Training
and Curriculum formation.
Growth through learning: Along with
my kids at GURUKULAM, I aim to
learn every single day, because
learning is a lifelong process
Trust: I work to prove that my actions
are guided by the best interests of those
I serve my children and parents
Ethics: At GURUKULAM there is no
compromise when it comes to ethical
standards.
Embrace and Drive change and deliver
the best service.
practical? Why?
I've transformed my passion into
profession because thats where my
heart lies.
Being with children, working with
children has changed my life for the
better. I am a better individual, a happy
individual, a content individual and I
am so happy that GURUKULAM –
through Shloka Education has
impacted so many young minds and
continues to do the same today and
every single day. Kids have the power
to create magic and they are our future
and we need to nurture them for a
brighter and more powerful nation.
DivyaDoraiswamy
Founder, Gurukulam
Divya Doraiswamy
Founder, Gurukulam
January 2020| 39
M

DR.HASINIYADAV
DirectorandCEO,NewMumzHubandMathrusakhiFoundation
leadership in a corporate se ng?
Being a leader means being able to influence
and aspire others, to make the best of them.
an efficient leader leads others by example
when one has a vision and stays commi ed to
his/ her goals. To be an effec ve leader, one
need to consistently lead based on their
values, the organiza on’s values and what is
in the best interests of your employees,
customers, and community. I believe crea ng
a solid personal leadership philosophy will
allow you to do all of that and do it well.
Women entrepreneurs are fast becoming a
force to reckon with in the business world and
are not only involved in business for survival
but to sa sfy their inner urge of crea vity and
to prove their capabili es. Some defining
characteris cs i believe that are unique and
make them stand out as women are being
ambi ous, confidant, open and willing to
learn. Women are cost conscious, balance
home and work, resourceful and effectual and
these are reflected in their success stories
too.
3. What are the services/solu ons/products
that your company provides?
We conduct Workshops, Sessions,
Consulta ons, Assessments Events & Coffee/
Support Groups for the same to Educate,
Encourage and Create Awareness for
Mothers.
Some of Our Unique workshops also include:
◆360°Women ◆Paren ng Quarter’s
◆Decoding Happiness
Our program includes:
• Mother and Baby sessions
• Mumz Workshop.
• Mumz me with Preteen daughter
• MumzHub Coffee groups–Support
groups for Mothers.
• MumzHub Mul Specialty
Consultancy-With 10+Consultants for
every issue of Mother & Child.
4. What are your organiza on’s vision and
core values?
MumzHub was started with an inten on to
guide new mothers and allay their fears and
expanded to facilitate every issue related to a
motherhood including Self-care, Healthcare,
Emo onal care and overall Well-being of a
Mother. This being a very sensi ve and
unexplored field where mothers didn’t know
whom to approach and where to get advice
mo vated us to enter this enchanted territory
and be that helping hand needed for mothers
to introspect and provide confiden ality at
the same me.
following your passion and being prac cal?
Why?
While I believe having a passion is what keeps
one going, at the same me I do not
encourage following a passion blindly. One
has to balance Passion with being prac cal. To
be a successful entrepreneur, do not forget
the basics, compare your passion with the
market needs – then balance these two with
your strengths. Empower yourselves with
necessary skills to strengthen your passion to
match up the market needs. And most
importantly keep doing the process
persistently.
January 2020|40
M

corporate setting?
Leader needs to understand the employees fit within the
culture and use that awareness to drive positive changes.
Efficient Leaders have a powerful influence on an
organization's culture & their employees.
leaders shape the culture in their words and actions every
day. These actions then gain momentum through structures
and policies to shape how employees operate.
entrepreneurship?
“Women are born multi-taskers with tremendous potential.
Due to the pressures of family and professional life, we
sometimes tend to lose track of our authentic selves. My
own journey has taught me that giving women a platform to
showcase their talent is a powerful way to instil them with
confidence and leadership skills and this in turn will create
a generation of inspiring female role models”
3. What are the services/solutions/products that your
company provides?
IRIS EVENTS -designing and organizing highly
professional, innovative and interactive for the past 20
years.
IRIS GLAM is the first program in India which integrates
comprehensive training for the glamour industry alongside
personality development and communication skills in a
fully integrated holistic curriculum with dance, make up,
styling, communication skills, personality development,
personal branding, nutrition, fitness ramp walking etc.
Mission: To identify, train, nurture and mentor individuals
with the objective of equipping them with all the attributes
necessary to make successful careers in
Modelling/Entertainment.
Vision: To create an entirely new paradigm with never
before seen levels of professionalism aimed at simplifying
and demystifying the business of Model Management.
Passion itself is when you find something that will develop
you to be a 'better you' and also give you an excitement
when doing your job so you will complain less during the
process.While pursuing my Passion i cant be practical
always. For example all projects we undertake may not give
us the profit and we might end up break even .we have
sustained in the inductry for the past 20 years because of
my passion for my profession.
Dr.
Latha Krishna
Event Producer and Manager,
Iris Glam and Iris Events
Dr. Latha Krishna
Event Producer and Manager, Iris Glam and Iris Events
January 2020| 41
M

corporate setting?
Eﬀective leadership is about believing in what one is doing.
Good leaders don’t and will never say, “it’s just a job,” or “I
just work here.” They care about what they do, they care
about the organization, and they care about the people they
lead and work with.
entrepreneurship?
When women entrepreneurs have the support and
opportunities to thrive, the future is transformed.
Businesses ﬂourish. Communities prosper. Economies
grow. Attitudes shift. For every woman who has discovered
the power of being an entrepreneur, so many more are held
back: excluded from the knowledge, skills and self-belief
an entrepreneur needs, doubted by those around them, or
prevented from accessing the credit or resources a business
depends on to succeed.
3. What is Aayu Saar all about?
We provide physical as well as mental health consultation
to women.
Our vision is Women Health.
It’s better to be healthy than getting sick
New young generation women need more mental as well as
physical stability as they are multi tasking personalities
(super women) now a days.
I will choose passion because, being human in nature, we
can be practical all the time but yes our passion can bring us
success.
Founder and Gynecologist, Aayu Saar Women Wellness
Dr. Pradnya Dole
Founder and Gynecologist, Aayu Saar Women Wellness
Dr.
Pradnya
Dole
January 2020|44
M

Ginee
WadhawanFounder, Daughters are Blessings
Foundation & Happy events
corporate se ng?
We believe to have set of beliefs and principles. An
understanding of your values, priori es, approach to decision
making, and what you expect from yourself and others. Your
core values as a company are what set you apart.
These core values become the business philosophy that your
team experiences. When you integrate your values into the
business philosophy, your values become part of the company
culture. A company that has a posi ve culture, tends to be
more efficient and produc ve. I further feel an efficient
leadership also revolves round having good leadership
quali es like, Ability to Influence Others, Transparency to an
Extent, Encourage Risk-Taking and Innova on Integrity
entrepreneurship?
We solely believe a women has a power to move mountains,
at work woman entrepreneurship is all about equality. When a
woman moves, the na on moves ahead. When women
entrepreneurs have the support and opportuni es to thrive,
the future is transformed. Businesses flourish. Communi es
prosper. Economies grow. A tudes shi .
There is now what we call a ‘quantum leap’ in women’s
economic empowerment, and women’s entrepreneurship is a
vital part of that change. It is an effec ve way for women to
enjoy decent work. As 2018 has been tagged the year of the
woman we take a closer look at the challenges faced by
women. Lot of movements also had taken place one of them
was “MeToo” women con nue to make notable advances in
business and the entrepreneurial terrain
3. What are the services/solu ons/products that your
company provides?
Daughters are Blessings Founda on works towards save the
girl child. Our social media page has 5.5 lakh people globally
who help and mo vate each other at all mes. So we try to
make them self independent in every possible way. Ensuring
that they have equal par cipa on in decision making, whether
it’s in the family or at the community level. Providing
economic independence to women.
Bridging the gap between the rural and urban world has
always on our priority list
1. Draw people to common work
2. Give hope for a be er future
3. Inspire community members to realize their dreams
through posi ve, effec ve ac on
4. Every girl child should know it’s worth because she is a
blessings to the world.
4. What are your organiza on’s vision and core values?
Giving us leads to meet people in outskirts. Help us know their
needs and what resources they need so we can join hands
with people who are interested and work towards it.
Contribute their part in whichever way to promote girl child,
educate them, empower them, manage their basic needs
towards it. We want to help in the development of young
personali es. Young children are faced with such adversi es
now. We want to help children find the right direc on and
pursue life in posi ve ways. We help, women micro-
entrepreneurs involved in small-scale informal work who may
be vulnerable to poverty or exploita on. Also, young women
and adolescent girls who are aspiring entrepreneurs or need
increased economic opportuni es.
and being prac cal? Why?
Our mantra – Do more what makes you happy everything else
follows. The idea of having a passion for something is
empowering. When you follow your passion in life, you're
happier overall. You're more sated with yourself and the
decisions that you make, and not weighed down by the
common stressors that come along with not doing what you
love. Overall, you feel more upli ed and have a far greater
piece of mind. there were so many reasons to want to follow
your passion in life.
Ÿ Life is too short
Ÿ It gives you a sense of purpose
Ÿ You’ll be happier
Ÿ It won’t feel like work to you
Ÿ Your dreams will manifest into reality
Ÿ You naturally become more persistent
Ÿ It will help to build character
Ÿ You will realize that the ming was never perfect in the
past
January 2020| 45
M

corporate setting?
Leadership is, at its core, the ability to map out the best
route to success. It can be with a team or a company, but it
is always dynamic, inspiring and designed to excite others
into action.
Running a business successfully means being an effective
leader who can both manage operations and inspire
employees to achieve their best results. Effective leaders
know how people need to be motivated to change and to
create a positive working environment. When you’re
aiming for the top, you need to set your bar high. Take the
time to determine who you are, your values and priorities.
Be bold, stand upright and speak out your thoughts. Your
performance as a leader must inspire, motivate, and bring
out the best of people around. A great leader posses a clear
vision, is courageous, has integrity, honesty, humility and
clear focus. I strongly believe that leaders should be true to
their character. They should be committed to doing the right
thing at the right time for the right reason. When people
know wholeheartedly that the person leading them will
always do what they say, they in turn will work tirelessly to
help the leader achieve a goal. To put it more simple,
leadership is the ability to take control of any situation and
guide people around us in a positive way to stay motivated
to do their best work.
entrepreneurship?
Being an entrepreneur is a tough journey and being a
woman entrepreneur adds another layer of complexity due
to the additional responsibilities a women has to handle.
Women entrepreneurship is all about striking a balance
between your business and home. It's common to lose focus
while we strive to strike a balance between work and
family, but what ultimately matters is our ability to bounce
back and stay focused on achieving our goal. The perks of
being a women entrepreneur is the financial independence
which puts in loads of self confidence and self esteem in
you. Today more and more women have started chasing the
entrepreneurial dream and are succeeding in their ventures.
This is empowering other Indian women who are still
confined to the traditional homemaker role to think for
themselves. Women entrepreneurship is steadily increasing
and businesses run by women has started lending voices to
the world of entrepreneurship. Women have started
achieving in ways that surprise even themselves and realize
that their stories are worth telling as well as being listened
to. And that’s the thing about women – we adapt. We work,
we’re moms, we’re homemakers, we’re bosses; we can be
all these things. I always believe Empowered women
empower the society. All you have to do is to identify a skill
that can be converted into a home based or an online
opportunity, Put your heart and soul into whatever you do,
Believe in yourself and sky is the limit - Up, up and beyond
you go :)
3. What is Farm To Home all about?
Farm To Home - A Mom's Promise is a Homebased Organic
Food Brand, serving 10,000+ happy customers across India
and overseas. We started with a very few homemade food
products and today right after 1 year and 10 months since
our inception we are proud makers of 180+ homemade
products out of which every single product has been a super
hit among our clients. We deal with a wide variety of tasty,
healthy, hygienic and nutritious organic foods like Baby
Porridges, Instant health drinks, Millet noodles, Millet
cookies, healthy laddus, millet snacks, natural Sweeteners,
honey based products, organic beverages, immunity
boosters, herbal powders and many more - carefully curated
for Babies to people of all age groups. We have dedicated
variants for Babies, Toddlers, Pregnant Moms, Lactating
moms, Diabetics, elderly people and many more.
We at Farm To Home, have tried to give a modern avatar to
the age old recipes with a healthy twist. I love creating new
combinations and experimenting with food without
compromising on the food legacy and all our recipes are
self learnt from lot of trial and error methods and we have
taken special care to keep the taste, the aromatic flavour and
the nutritional value of our products intact without adding
any kind of food additives.
We also make no use of machinery to ensure that our
supplies are handmade. So, the main idea of providing
GenslinVinodh Founder, Farm to Home
January 2020|46
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handcrafted food products is to capture the essence of home
made food which is prepared by our mothers with great
love and affection in a completely hygienic atmosphere
using pure ingredients that are free from adulteration. Our
products are prepared using the choicest ingredients that are
handpicked so as to maintain an excellent quality.
FARM To HOME - A Mom's Promise - didn’t begin with
the aim of expanding, or building a company, or even
moving it out of my own kitchen. It began with the simple
desire to help my family eat better by cutting off the
processed foods that was taking over our shelves and
replace them with ingredients I knew and trusted. And
gradually things changed when my hubby came up with an
idea of Farm To Home and from then I found myself
navigating new spaces, growing in ways I hadn’t imagined
or foreseen. And today with all our efforts and hard work
I'm very happy that we are growing consistently with a
strong customer base every single day.
Our vision is to see ourselves to be amongst the leading
brands in the field of health and nutrition and to be present
in every house and become the first choice of health
conscious consumers looking out for a healthy yet an
utterly delicious treat. When I say to become the leading
brand, it is not only concerned with capturing the market so
as to make good money. Making money is great and
important too, I would not deny that, but in the process how
many are we truly able to help is what counts. My venture,
therefore, works as a catalyst to help the millions out there
struggling with health problems who could consume our
products which are healthy and nutritious. Creating millions
is a great feeling but helping millions is a state of complete
bliss. Working upon this policy, we want to leave a mark as
a leading brand in the field of nutrition with a great social
cause.
Our core value is, We value and respect everyone who
comes through our doors, be they our clients or our staff.
We consider their experience with us and their well being as
our highest priority.
For me it's my passion rather than being practical. When
you are fueled by that inner-fire called passion you will
never run out of motivation or inspiration.
I think probably one of the main factors on deciding
whether to pursue passion or practicality would be one’s
financial security. Unfortunately, it would be very hard to
pursue passion over money if it’s a struggle to keep our
finances afloat. The sad truth is that privilege plays a huge
part in our decision-making. Pursuing your passion would
be a great piece of advice for some people, but not for
everyone. I’m lucky to have my hubby who has always
given me the privilege of following my passion and I chose
to use this privilege for good.
I can very well say that Farm To Home is a Mom's tale of
passion and grit.The idea of having a passion for something
is empowering. We all want to find a career one day that
will have us jumping out of bed in the morning, excited to
get to work. That's one sole reason why I'm holding my
passion tight. We may need to fight a lot to make people
around us to understand our passion, but at the end of the
day it's all worth it when we follow something our heart
loves to do.
Genslin Vinodh
Founder, Farm to Home
January 2020| 47
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corporate se ng?
Before you are a leader, success is all about growing
yourself. When you become a Leader, Success is all about
growing others. For efficient leadership in corporate
se ng or life in general , you can succeed when your core
values are good enough. I believe that we must build
genuine rela onships with Clients and more importantly
the working force of our company.
We need to establish a culture of trust.
Gouree
Manjarekar
Co-founder and CEO, Pankh Handicrafts
entrepreneurship?
The world is changing at a great pace, things aren’t the
same as compared to a decade back. Women are
emerging out from the shells and growing . But s ll the
ra o of women entrepreneurs is quiet less. We need
more programs to train women to build their skills up
enough to give them confidence of star ng their own
business. What we need to change is mindset and not
just policies. Incredible things are bound to happen
when women support women .
3. What is ‘Pankh’ all about?
We fabricate eco-friendly products at pankh which
includes corporate gi s, Reusable sanitary pads, jute
files, corporate/school uniforms, reusable bags. Apart
from the products we have dona on drives for
underprivileged children which include happy school
Kits – school kits which include bags, sta onary, mats,
napkins are distributed winter drive jackets —
distribu on of free winter jackets
blankets of love — free blankets, Happy periods – Free
reusable sanitary pads are distributed
4. What are your organiza on’s vision and core
values?
“Pankh Handicra s”, aims to educate, employ and
empower the less fortunate rural women. At pankh, we
provide unskilled women valuable and relevant skills
and a pla orm to apply these skills, thereby enabling
them to have a sustainable source of income and a
means to financial independence.
Our Vision at Pankh is to provide “Pankh” or wings to
the needy, to help them grow, develop and “fly” in life.
A part of the profit made at Pankh is put back into the
society through various dona ons.
passion and being prac cal? Why?
I have always followed my passion. Inspite of having a
bright career op on in IT, I quit my job and choose to
se le down in a small place called chikodi and work for
the upli ment of rural women. Because I believe that if
you work where your passion is, success will follow no
ma er how hard the road is!
January 2020|48
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An efficient and effec ve ‘LEADER’ would be the
one who empowers people (instead of
domina ng) to do what they would not have
imagined possible. The more you empower
people; the more you help them and your
surroundings to grow. And ‘growth’ is essen al
every day/ every hour as an individual; affec ng
the en re globe.
Woman Entrepreneurship, I would define as
more power to the Woman. But most of the
me things hold them back. Like almost half
(48%) of the woman entrepreneurs lack mentors
or advisors. Mentorship and educa on to be
provided to Women; not just in their preliminary
stages but throughout their careers.
3. What is HOURI all about?
Houri offers a wide range of woman apparels like
jackets, dresses, tops, and accessories! (Both
everyday and occasion wears). Each product is
inspired by the everyday nature and art catering
to the working woman of today, and produced
responsibly. Just like you and me would wear it!
4. What are your organiza on’s vision and core
values?
VISION: Our vision is to build a place where
people can come to find and discover beau ful
fashion they need to buy, and to build it with
earth and not against the earth.
VALUES: Leadership & Ownership, Trust, Passion,
Compassion, Personal responsibili es,
Sustainability, Customer-centric, Commitment,
Result oriented, Time is the most valuable
5. What would you choose between following
your passion and being prac cal? Why?
I believe in doing it with Passion or not at all. It is
also one of our companies core values. Passion
drives one to complete the task and succeed. If
you love your work and have passion for it, you
never work a single day in your life. It is one of
the strongest aspect to succeed.
Jaipreet Kaur Lall
Founder, HOURI
January 2020| 49
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corporate se ng?
Leaders who make others win, who bring out the best in
their team, who can develop a team and take them
upwards, who can understand their shortcomings and work
with them to help them deliver despite their weaknesses,
are true leaders. Acquiring excellent human resources and
then performing well is something that anybody can do,
but a true leader is one who even if given a mediocre pool
of resources, can bring excep onal results for the
organisa on as well as for them.
entrepreneurship?
I would urge women entrepreneurs to look beyond the
clu ered markets of fashion, beauty and food, and use
their outstanding skills to solve some real problems in
India. I would also love to see economic success of women
founded startups, big enough to compete with anyone in
their industry.
3. Tell us about your blog and its mo ve.
Ranked as one of the #Top10 Youth Blogs worldwide* (for
the second year in a row), awarded the BEST BLOG at India
Digital Summit Awards 2019 by IAMAI and Times Now, ED
is a generalist youth media publica on with a team of
bloggers trying to do smart stories with wit & wisdom. It’s
where Indian Millennials comment on news and stories
around them, an opinions place by and for really young
people. We believe in crea ng responsible content and
a empt at changing reading habits of young India.
4. What are your organiza on’s vision and core values?
We believe in crea ng responsible content and a empt at
changing reading habits of young India. Paid media,
sensa onal press, frivolous content, non-change driven
stories are ﬂooding the internet, which sa ates the need
for entertainment but does not add value to the intellect.
Most of the content that is available today is extreme, be it
sensa onal/click baity or viral or biased or too technical
and serious. This presses the need for SMART & ENGAGING
content for the youth, which would help them form
informed opinions on things that ma ers. And this is again
cri cal as the youth is more connected today than ever in
issues that ma er to them as well to the community at
large.
ED a empts to serve this need of intelligent content
coupled with the millennial approach. We strongly believe
that if serious issues are presented in a wi y format, then
millennials can be made to change their content
consump on habits to something mindful, thus making the
society an informed one, bea ng the popular herd
mentality and dangers of half knowledge and fake news.
ED’s team of bloggers are from the exact age group as the
target audience and share similar needs, aspira ons, likes,
and dislikes as their readers. They are probably ideally
placed to understand the genera on of millennials and
how best to cater them.
passion and being prac cal? Why?
I would like to strike a balance between the two. Passion
without prac cality is a li le too adventurous for me, an
unsure path. And only being prac cal will lead to a very
quick burn out. It’s not always very easy to ﬁnd the perfect
mix of the two, but if your passion can be made prac cal, I
feel you already have a winner there.
Juhi GargCo-founder, ED Times
January 2020|50
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Suppor ve: If you’re approachable and
empathe c, then you’re probably a
suppor ve leader. You show concern
for employees, and you treat them
with dignity and respect. Your
employees, in turn, feel valued and
cared for. In mes of change, they
trust you to help them manage
uncertainty.
Par cipa ve: If you’re someone who
works hard for buy-in by solici ng
employee input, then you’re most
definitely a par cipa ve leader.
Women entrepreneurship is the
process where women organise all the
factors of produc on, undertake risks,
and provide employment to others.
The defini on of women
entrepreneurship has never been
differen ated on the basis of sex and
hence could be extended to women
entrepreneurs without any restric ons
3. What solu ons do you provide as a
consultant?
Knowledge Processing
Outsourcing(KPO), IPR support, R&D
and innova on support, Patent
searching, Patent filing, Patent
prosecu on, dra responses to Office
ac on, A ending Hearing, Trademarks,
Design, Copyrights Infringement
analysis, Landscaping, Freedom to
operate, patent dra ing, Docke ng,
Complete IPR por olio management
4. What are your vision and core
values?
To be the most innova ve and
preferred solu ons partner, serving
the knowledge economy, by a rac ng
and nurturing the best global talent.
Our commitment to capitalize our
deep industry knowledge, adop ng
innova on rapidly, and state-of-the-art
technology based solu ons
differen ate us from our compe tors.
Our aim is to redefine the research
support services by bringing in the
client centricity back in focus by
listening to our clients and tailor
making the solu ons.
prac cal? Why?
My passion is work. I will be choosing
work and some mes being prac cal in
life situa ons. It depends on situa on
to situa on.
Joi
Cahn
Patent, Design/Copyrights &
Trademark Consultant and
IPR Mentor at Startup India
January 2020| 51
M

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Kesha
Nanavati
Owner, Sohgaad.
The Gifting Brand
se ng?
The Philosophy of efficient
leadership in Corporate se ngs is
nothing more then understanding
the needs of the customer and
their spending capacity behind a
product and specifically the
product in which the corporate is
working. First of everything you
need to understand the
current/prevailing economic
scenario when and where you
want to have your business. It is
more important to know the
spending power of the customer in
order increase your sales/services
of your business.
2. Given the chance, how would
you redefine woman
entrepreneurship?
Women are Gi ed with lot of skills.
Star ng from cooking to adjus ng
herself in different city/town a er
marriage. Some work and some
have their house to run by them.
Why can’t we look the hidden skills
and develop them in order to
support them.
Given the chance to redefine
women entrepreneurship I would
do the following steps:
1. Look for hidden skills
2. Analyse them and develop them
3. Give them pla orm to perform
her best.
4. Accordingly arrange for those
resources to assist them.
3. What are the
services/solu ons/products that
your company provides?
I am entrepreneur in Gi ing
Industry.
I work in Gi ing Business since 2
years.
I work in Gi Ar cles, Gi
Wrapping and personalisa on of
products.
4. What are your organiza on’s
We need the mission and Vision to
reach somewhere in the market.
For which core values play an
important role.
Core values with which I work are:
To develop with everyone not only
reasonable profits and to help
everyone in their work. Support
everyone by recommend their
brand; and Growth /Growing
together.
5. What would you choose
between following your passion
I would choose my Passion and
together be prac cal with it.
We should to touch the Sky but We
need to be connected with the
Ground.
Being prac cal is mandatory with
choosing Passion
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January 2020|54
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se ng?
A true leader is one who takes the
responsibility of well-being and all
round development of his
teammates. One who understands
the value of hardwork and
compassion. One who focouses on
the mental health of team so that in
turn would result in greater
produc vity and create an
environment where there is no ME
its WE!!!
you redefine woman
entrepreneurship?
I have and will con nue to focus on
mental well-being of women. Its
important to understand that this is
the strengthening of roots. The
innate quality of a women is
nurturing, and she does that
beau fully to her business. That
leads to the most inspiring,
powerful and trusted
entrepreneurship.
3. What is your channel all about?
My Marathi YouTube channel
focuses on Mental well being of
women. I have always believed that
a women play a crucial role in
building a society. If her mental and
emo onal health is taken care.. she
in turn would contribute in crea ng
a healthy and happy family. This is
the change that I am trying to
create through my videos. My
videos have impacted the mindsets
of women and helping them to
transform from within, Crea ng
healthy mindsets!
Women empowerment, Mental
well-being of Women. Helping
women to understand their own
worth, boos ng their self
confidence, no ma er if they are a
homemaker or a working individual.
A Women empowered is a family
empowered!
between following your passion
I believe passion should be used for
contribu ng to the society because
there lies the true happiness and
fulfillment. Passion gives me a sense
of pride and joy when I get feedback
from people that my work has
helped them to create change in
their lives. What else could be the
true giving back to the society, that
only Passion could make it happen!
YouTuber at Madhura’s EVA.
January 2020| 55
M

Efficient leadership quali es should
not only include in a corporate office,
but anywhere else too. To run any
business, as a CEO/managing
Director/Director, I believe its
important to know about who you are
as an individual, the ability to
understand your own strengths and
weaknesses. I also believe to be a
quick decision maker, able to take risks
and challenges, commi ed and
dedicated to complete a task, willing
to experiment and learn new things,
knowledgeable and Enthusias c.
Flexibility is one of the factors in many
women’s decision to start a business.
Woman Entrepreneurship is o en
seen as an ideal way to juggle the
compe ng demands of career and
family. Not many woman
entrepreneurs get no ced in their
fraternity or business. Many even
today, run their husband's businesses
when they are no longer alive.
As women enter the workforce in ever-
greater numbers, they gain
professional experience, and
managerial skills, both necessary to be
successful entrepreneurs. The
disparity in the salaries and wages that
women earn as compared to men on
average has been a factor in
mo va ng some women to decide to
establish their own businesses.
3. What do you do as an independent
ar st?
My company provides various crea ve
services for various clients across the
globe. They include the following:
1) Commission works – An image given
via messages or personally to the ar st
to paint it exactly the way it is. This
also gives them the freedom to chose
their required size, medium and
material they would wish to get it
made on/with ( material and medium).
2) Giving them Vastu ps as to what
kind of pain ngs would suit their
home/office
3) styling their office/walls as per their
preference or giving them sugges ons
by closing working with interior
designers
4) selling artworks through private
collec ons and through art exhibi ons
4. What are yours vision and core
values?
As an ar st, I visualize my environment
& perspec ves ar s cally. As most of
my works depict landscapes with
waterfalls and architectures, I believe
in crea ng peaceful artworks as it
would help relax anyone who would
view it ar s cally. I use bright vibrant
colors which make me happy.
My architectures, are mainly of
Rajasthan made in black + white using
mixed media. Black + White is an
interpreta on of reality and they
flourish even today. They take
a en on away from the texture, tonal
contrast, shape, form and ligh ng
effects with a touch of a color as well.
Hence, I try to capture the intricacies
as closely as possible while making my
works live from the spot and, filling in
the shades by carefully visualizing
them in black + white.
Value is the lightness or darkness of a
color or hue. Believe it or not, value is
more important than color to the
design and success of a pain ng. Use
value to create a focal point within a
pain ng or drawing. The human eye is
immediately drawn to a light element
against a dark element. This creates
the focal point of interest. I can use
“low-key” or “high-key” values to
achieve drama cally different results.
Today, many successful ar sts believe
in keeping a narrow value scale —
limi ng their composi on to
approximately four values. In this case,
it seems, less is more. Fewer values
help to create a cohesive and
harmonious work.
prac cal? Why?
I would choose both because when
you chose following a passion, one
does tend to become prac cal as well.
A passion could turn into a business
than just a hobby which could
eventually develop prac cality.
Maithillee Zaveri
Artist
January 2020|56
M

MM 2019 |
se ng?
Efficient Leader adopt a holis c
and pragma c approach in
corporate se ngs. All the
stakeholders be it employees,
customer or channel partners
should feel inclusive in the decision
making. The corner stone of
success lies in profit making and
sharing in a sustainable manner.
The vision of leader should be well
percolated in each individual.
Confidence to stand alone,
empathe c to people, make tough
decision, egalitarian approach and
integrity of ac ons should be the
founda on
you redefine woman
entrepreneurship?
Entrepreneur needs to have a
balanced approach which is
inherent in every woman. In each
sphere of life they play a key role in
shaping individual, family country
or entrepreneurship at large. The
path of every entrepreneur is
different. There is no said formula
for endurance, team management,
raising funds, consumer sen ments
so all the aspects should be well
taken care of
3. What are the
services/solu ons/products that
your company provides?
NutriMunchy is your true friend
when it comes to snacking smartly
and healthily. Our healthy
snacks comprise of the
goodness of assorted
vegetables such as carrot,
beetroot, spinach and quinoa
without any chemicals &
preserva ves and are gluten-
free. We believe in Healthy
Crunchy Nutri onal Munching
to sa sfy your un mely mid-
meal hunger pangs, whether in
between mee ngs, while
traveling, while watching your
favorite show, while late-night
studies for that exam, cha ng
with friends.
The visualiza on is that without
compromising on either the
health or taste every age group
from 1.5 years to 96 years can
enjoy the products to sa ate
the hunger pangs.
Our products possess the
following features:
High quality Ingredients, No
added preserva ves, Zero Tran’s
fat, No ar ficial colors and
flavors, Gluten Free, Super
Foods, Baked and not fried, No
added MSG, Cholesterol Free
which we shall adhere to
always.
between following your
passion and being prac cal?
Why?
For every entrepreneur there
passion is what they would like
to see actualizing in the
prac cal world. So a li le added
every day is to achieve the
passion and turn it into a reality.
MamtaNegi
CEO,
NutriMunchyPradarbhaPvtLimited
WOMENENTREPRENEURS 2020
January 2020| 57

se ng?
I feel a leader is someone who can
address every business aspect on the
face value. She/he has to be fierce
and bold. No bullshit. To the point.
And at the same me, leader has to
be empathe c as well. When you
blend fierceness with empathy you
have a recipe for a magnificent
leadership.
For me, the fastest way to redefine
woman entrepreneurship is by
ins lling an unshakable and
indestruc ble confidence in woman.
Everyone knows, entrepreneurship is
no child's play. The journey is hard
and rough and to tackle the same you
have to develop a thick skin. And
confidence is the way forward.
3. What solu ons does Dreamhunt
provide?
We are into training and development
services. We specializes into,
• Engineering confidence in
Woman.
• Provide public speaking
training.
• Provide coaching, counseling
and training services.
• Provide campus to corporate
training.
• Provide services in form of,
Anchor, host, Keynote
speaker, trainer.
Vision – Our vision is to Revolu onize
woman's lives by making them
business ready.
Values – We believe in providing
ul mate services for individuals in
developing their mental growth. We
enhance their confidence and help
them in reaching their highest
poten al.
prac cal? Why?
Being passionate means chasing your
dreams and being prac cal means
coun ng the steps. We have to be
prac cally passionate in what we do.
Because either you’re moving towards
your goal or just dri ing away from it.
But if I ever have to choose only one, I
will choose passion over prac cality.
Because, passion is fuel we need to
move on, without that we just feel we
are going somewhere but we aren’t in
actuality.
Manisha
BhatiCEO and Co-founder,
Dreamhunt India
January 2020|58
M

corporate se ng?
“My opportunity is our opportunity”, “My success is our
success”; when a leader thinks, speaks & inculcates the
thought process of collabora on over compe on within their
teams is when they are working in the direc on of Effec ve
Leadership.
When I conduct training sessions with leading corporate
houses, some recurring topics are conflict management, team
collabora on & effec ve communica on, and one thing that I
stress upon each me is that team members should not forget
that compe on is short lived, you should observe and learn
from your compe tor and then be crea ve enough to
collaborate with them which can bring out team's best
strengths to play.
entrepreneurship?
Women are very intui ve and they believe in building genuine
rela onships wherever they are. And these are the quali es
which I would never bargain for anything because this is a
special gi to women especially when they don many hats. I
feel that today's women entrepreneurs need to be more
courageous w.r.t taking risks in business, or strong decisions
and be asser ve towards them. To do this, they must be able
to speak up about the things that truly ma er and be
asser ve about what they need and want from and for their
team for achieving the goals of the organiza on. Today's
women entrepreneurs do not shy away from the hustle that
comes along with entrepreneurship.
3. Tell us more about Neha Talks.
Determined to lead an environment of constant learning,
‘Neha Talks’ is an enterprise into personal coaching, training
and development with leading clients in Pune, Hyderabad,
Bangalore and Delhi.
Training at Neha Talks is designed & delivered a er a thorough
understanding and assessment derived from Training Need
Analysis. We work our best in areas of so skills and func onal
skill development aimed towards building emerging leaders.
Some of our most recognized training programs are into
Conflict Management, Crisis Management, New Manager
Development Program, Nuero Linguis cs Programming
workshops, effec ve communica on skills & team building
workshops. We would with corporate houses, educa onal
ins tu ons and also conduct one to one personal coaching
sessions for individuals on self development.
4. What are your vision and core values?
Led by Ms. Neha Mishra with a team of senior talents who
come from diverse experience of working within leadership
wings of organiza ons over years realized a need for
developing a culture within organiza ons that is driven by the
self iden fied and expressed need of an individual instead of a
mandatory learning a endance approach.
Hence ‘Neha Talks’ adopted a constant and con nued
approach towards desired sustainable change through new
mediums of learning in the likes of personal coaching
assignments, customized individual and group training,
focused group workshops leading measurable results,
prac cal working sessions, companionship.
Our vision is to empower individuals to help them become
their best versions by accep ng the journey that comes along
with it. Our core values are persistence, gra tude, empathy &
growth.
Wow! Feels nice to answer this question for myself because
most of the time I am busy coaching my clients to bridge this
gap between pursuing passion & paying bills.
For me, it boils down to realizing my motivation triggers,
because at the end of the day my performance suffers if I am
not motivated & I cannot pursue it for long.
Fortunately I am multi-directional, and the best thing I know is
to balance these unique combination of talents without leaving
the practicality of what they say ‘Money Talks'.
Like how Maslow’s Need Hierarchy illustrates that once the
basics have been taken care of, focus on creating a plan for
your life that will maximize your feeling of purpose and serve
your passion. Till then, continue multi facets of your ever
growing personality because why choose when you can
visualize success & happiness on a higher pedestal.
Neha MishraFounder and Communications Coach,Neha Talks
January 2020| 59
M

Niki Shah
Chartered Accountant, Partner at SN & Co.
1. What is your philosophy of efficient leadership in a corporate
setting?
Leader is a person who drives a company’s growth to next level, it is his
vision for the company and its employees that gives the business required
force, energy and fuel to go on.
I believe the ability of the leader to effectively transfer his vision to his
employees is the test of his efficiency. It is impossible for any business to
grow unless the entire team which includes the top level management and
the ground level staff lives the same dreams and follows the same
philosophy.
entrepreneurship?
Woman are born entrepreneur’s, they have been weaving magic around
their homes, kids and families. Now they are also weaving magic in
business.
3. What are the services/solutions/products
that your company provides?
Being a Chartered Accountant by profession
and a passionate entrepreneur myself I bring a
unique combination of macro business
acumen with micro implementation
strategies. I specialize in developing and
executing workable and sustainable business
model. Evaluating and extracting maximum
potential of a product/service is one of my
core skills by helping entrepreneurs in – 1.
Business Strategy development &
implementation 2. Virtual CFO services, 3.
Valuations 4. Financial Modelling, FEMA
advisor
4. What are your organization’s vision and
core values?
We are on mission to help each entrepreneur
achieve its max potential because that is the
state wherein he/she is the most happy and
satisfied.
practical? Why?
I believe there is no single answer for it as it
completely depends upon case to case. But
yes I believe a person is not living to its
fullest unless it is following its Passion. And
life becomes bliss and boon when ones
passion is its Profession. Hence, I believe
everyone should walk the journey of
converting Passion 2 Profession, which will
dilute the conflicts between passion and
practical.
January 2020|60
M

Nik a Shah
Founer, CAKéify
corporate setting?
Its very simple! ‘BE YOURSELF’ I believe, a perfect blend
of HARDWORK, LEARNING and confidence makes you an
efficient leader where you are proud of being a the BEST
EXAMPLE TO EVERYONE!
entrepreneurship?
For me, raising other women is women entrepreneurship!
Letting them believe that they have superficial creative brains
and strengths and can rise like sun everyday in spite of clouds
around!
3. Tell us more about CAKéify.
We Customize Extraordinary CAKES with super quality
INGREDIENTS! We customize acccording to requirement
and UNWRAP a SMILE on ones FACE! WE also teach all
kind of bakes in our studio!
OUR vision is to provide best of our product with exceptional
design in a healthy way and capture best of opportunities and
make them happen successfully! our core values are
undoubtedly hardwork, perseverance and sacrifice!
Both are factors are MUST! when you are following your
PASSION (the love of what you are doing) have to be
followed by being a practical persona so that you conquer
world with ease!
January 2020| 61
M

Women Entrepreneurs 2020

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