Insights Success Magazine, we have introduced The 10 Successful Business Women to Watch In 2018. These women have stepped-up to define independent strength, determination and power in this competitive era. Our Cover Story features Urvashi Makkar, Director General of G.L. Bajaj Institute of Management & Research. She is an enterprising academician with an enriching experience of 23 years in the field of education, research, training & consultancy.

1. Cover Page
™
Urvashi MakkarA Visionary in the Perspective of
Transforming Management Institutions
Urvashi Makkar
Director General
The
Successful Business
W MEN
To Watch In 2018
CEO of the Month
Tudip Technologies
Dipti Agrawal, CEO
May 2018
www.insightssuccess.in

4. he scenario of entrepreneurship is changing every day. Women
Towned businesses are gradually increasing in the number and
creating a rapid positive impact on the economies of almost all
countries. The hidden entrepreneurial potentials of women have
gradually been changing with the growing sensitivity to the role and
economic status in the society. Skill, knowledge and adaptability in
business are the main reasons for women to emerge into business
ventures. A women entrepreneur accepts challenging role to meet her
personal needs and become economically independent. A strong desire
to do something positive is an inbuilt quality of entrepreneurial
women, who is capable of contributing values in family, professional
and social life. With the advent of media, women are aware of their
own traits, rights and also the work situations.
The challenges and opportunities provided to the women of digital era
are growing rapidly that is what is turning the job seekers into job
creators. They are flourishing as designers, interior decorators,
exporters, publishers, garment manufacturers and many are still
exploring new avenues of economic participation. In India, although
women constitute a huge percentage of the total population, the
entrepreneurial world is still dominated by men of the society. Women
in advanced nations are recognized and are more prominent in the
business world.
In this era of economic liberalization and globalization, these women
entrepreneurs are the key players in any developing country
particularly in terms of their contribution to economic development. In
recent years, even among the developed countries like USA and
Canada, women’s role in terms of their share in small businesses has
been increasing. At the same time, women are doing a wonderful job
by striking a beautiful balance between their house and career. Now,
women have taken up entrepreneurial role in order to break the myth
and give meaning to their lives. Better education, changing socio
cultural values and need for supplementary income are some of the
factors responsible for this noticed change. When proper exposure,
education and knowledge are imparted in a proper direction, women
can demonstrate themselves to be highly potential productive force for
the development of the nation.
Editorial
Improved Education
and Changing Socio
cultural Values Driving
Entrepreneurship to
the Level-Next
Shweta Priyadarshini
Shweta Priyadarshini

5. Copyright © 2018 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or
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Contributors
May, 2018
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Executive Editor Shweta Priyadarshini

6. Con
ne s
Articles
CoverStory
Urvashi Makkar
A Visionary in the Perspective of Transforming
Management Institutions
Dipti Agrawal
A Woman with Indomitable Will
CEO of the Month
Impact of Women in the
Business World
The Dynamic Women of
the 21st Century
16
8
30
40
Editor’s Pick
Chalk Talk

7. Emerging Issues &
challenges for Women
Entrepreneurs in this
Era of technology Expert’s Viewpoint on
Maintaining an Equal
Balance in an
Entrepreneur’s Life
Women
Breaking Stereotypes
and Crea ng Milestones
in the Dawn of
Entrepreneurship
Women Entrepreneurs
Analyzing & Overcoming
Challenges in Business
32
34
44
26
20
22 28
38
42 46
Rashi Narang
Your Pet Paren ng Partner
Priya Sachdev
A Contributor in Sales Performance
Best Prac ces of World
Class Sales Organiza ons
Minnat Lalpuria
An Inspiring Women who
Takes Wedding Services to
the Higher Edge
Meghana Kambham
Leading a Mission to Serve
Anu Veledandi P
Seamlessly Escala ng the
Branding & Digital Media
Services
Adi Chadha
Innova ve Connected
Device for Women's Safety
Expert’s View
Inspiring
Enterpreneur
From the Desk of
Leading Women
Entrepreneur
Business Talk

8. oday, India has its own pool of fearless and talent women entrepreneurs who have made a mark for themselves
Tin India as well as overseas. They have embraced entrepreneurship and established their own venture. Women
entrepreneurs in India are bringing about a lot of development in the public and private sectors. These women
entrepreneurs are tipping the scale into the start-up ecosystem that usually weighs heavy with male-dominated
companies.
Insights Success Magazine, we have introduced The 10 Successful Business Women to Watch In 2018. These
women have stepped-up to define independent strength, determination and power in this competitive era.
Our Cover Story features Urvashi Makkar, Director General of G.L. Bajaj Institute of Management & Research. She
is an enterprising academician with an enriching experience of 23 years in the field of education, research, training &
consultancy.
Apart from this, we have chosen Anu Veledandi P, Owner of Moksha Media, the best branding and digital marketing
agency which focuses on Brand Strategy, Brand Identity, and Brand Communications. Aditi Chadha, Founder and
CEO of DAZL which is a connected device (IoT) which focuses on the safety and convenience of women across the
globe. Minnat Lalpuria, Founder & CEO of 7Vachan which is the foremost organization that provides a wide range of
wedding solutions to its customers with special focus on destination weddings. Priya Sachdev, Sales Director, Miller
Heiman Group that is a conglomerate of brands that have long been associated with accelerating sales growth and
business transformation which is the cornerstone of what we do. Rashi Narang, the Founder of Heads Up For Tails
which is a retailer (with an online and offline presence) that exclusively sells pet products with love and loyalty.
Meghna Khambham, Co-founder of CarenGrow which is a unique venture aiming to create healthy nations by
seeding in the holistic development of children. Dipti agarwal, Co-founder & CEO of Tudip Technologies, that
provides software development services, primarily in web, mobile, IOT, DevOps and QA automation space.
We have also encompassed Debadutta Upadhayaye, Co-founder of Timesaverz Dotcom Private Limited, Timesaverz
is in the business of getting curated home service providers for various services ranging from cleaning tasks, pest
control, appliances repairs and handyman jobs, Shuchi Singla, Founder of Bafflesol technologies that provide high-
quality and cost-effective IT services that meet our customers’ needs. We manage and support all our IT service
solutions using cutting-edge technology.
Also, we have included articles such as Emerging Issues and challenges for Women Entrepreneurs in this Era of
technology written by Meghana Saraogi.
Our in-house editors have come up with some adroitly written articles such as Impact of Women in the Business
World.
So, flip through our magazine and reap the inspiration and insights that lies in between the expository stories of these
inspirational women in business.
The Most Motivated Women Entrepreneurs
Deciding on the Right Business Idea
W MEN
The SuccessfuLBusiness10
ToWatch In2018

10. Cover Story
CoverStory
Urvashi Makkar
Director General

11. Urvashi
Makkar:
A Visionary in the
Perspective of Transforming
Management Institutions
It is indispensable to
discard the redundant
and obsolete learning for
one to succeed

12. Cover Story
Every woman is empowered and is an epitome of
empowerment despite all her imperfections because
she is willing to sacrifice her dreams to foster the
aspirations of her family. Women belonging to the most
marginalized sections of our nation have exhibited
unparalleled courage by risking everything to provide
education and basic amenities to their children. In their
struggle to uphold their self-respect, they are the true
embodiment of empowerment. For all that a woman has
achieved today, it has only been possible for the insights
and the sacrifices of her mother, who was the bearer of a
holistic optimization of her personal and professional life. It
is from her undying dedication and hardships that women
have inherited the zeal and energy to go ahead in life. Our
society owes its bare existence to the sacrifices and self-less
dedication of such women who are empowered in the true
sense.
An Excellent Orator and an Insightful Leader
Urvashi Makkar is an enterprising academician with an
enriching experience of 23 years in the field of education,
research, training & consultancy. A visionary in the
perspective of transforming Management Institutions by her
unmatched leadership in Organizational Development, her
continuous perseverance in improving Academic Quality
and Research Orientation, Building Global Interface,
Developing Entrepreneurial Culture, Improving Corporate
Linkage and Creating Performance Oriented Work Culture
has been instrumental for G.L. Bajaj Institute of
Management & Research to reinvent Management
Education.
“I look positively at developing an entrepreneurial culture
and Global interface to nurture the young pool of talent in
India. This vision can be achieved by equipping the youth
with management education to grow as entrepreneurs.”
Urvashi, a Ph.D., EPHRM-IIM Calcutta, holds the
certification of “Harvard University Leadership Program”
from Harvard University – School of Education, Boston,
USA. She has to her credit ten books published by
renowned publishing houses, including TATA McGraw Hill
and more than 76 publications with paper presentations
across National & International conferences and seminars.
She has chaired technical sessions at Zhejiang University,
Hangzhou, China, Harvard University, Massachusetts,
USA, Universities Malaysia Sarawak, Malaysia, IIT-
Bombay, IIM-Ahmedabad, IIT-Kanpur, IIM-Kozhikode,
amongst other institutes of global repute.
G.L. Bajaj Institute of Management & Research, Greater
Noida is a leading B-School of North India offering Post
Graduate Diploma in Management (PGDM) approved by
AICTE, Ministry of HRD Govt. of India. GLBIMR,
established in 2007, under the umbrella of GL Bajaj Group
of Institutions, embarked on the journey to promote higher
education in NCR. In record time of 10 years, the institute
has demonstrated meteoric growth and has carved a distinct
niche for itself in the field of management education. This
year it has been ranked amongst the Top 4 Management
Institutes in “Emerging Category” by AICTE-CII Survey of
Industry-Linked Institutes, 2017.
Focus on Providing Right Knowledge
GLBIMR, ensures that one is not restricted to classroom
teaching, but look for overall development of students. The
institute has a unique and innovative approach to
management education that focuses on providing right
knowledge, imparting the right skills for enduring success
in management career and shaping the right character. Not
only providing education, but the impetus here, is on skill
enhancement, employability & corporate readiness by
recognizing the industry needs and integrating knowledge
with professional inputs.
Nurturing Corporate ready professionals is the main focus
at GLBIMR, for that it does a lot of research work. The
team conducts delve into details after every placement
drive, to makes sure that the next year’s placements are
better than the previous ones.
Personal Path of Empowerment
Urvashi has always had a keen interest and persistent
passion for continuous learning. As she embarked on this
endless journey of acquiring knowledge, Urvashi realized
that education is the most powerful tool to change the
Women can have it all - a successful career, happy marriage, and motherhood.
It's not one or another. It's about being able fit it all in with stride.
A strong woman can have all this because we were built for it
W MEN
The SuccessfuLBusiness10
ToWatch In2018

13. world; but for that it is important that right people join this sector. The dream, aim, passion & mission have thus been shaped
to improve the quality of education system in the country. She had the focus of getting into teaching and mentoring from the
very beginning and believes that the teaching fraternity plays an inevitable role in building the nation by providing a direction
to the youth to channelize their talent and energy. Urvashi has dedicated a considerable time of her life towards research so
that she can work for the betterment of the education system in India. Providing a wholesome, career-oriented education to
contribute towards Nation Building has been the true essence of education for her.
During her recent sabbatical, Urvashi was mesmerized by the story of Michael Angelo’s creation of “David”; he stated that
from a piece of rock he discarded what was “not” David to create an unfathomable perfection of a sculpture.
The research orientation made her realize the need of redefining the education system, especially the Management Education
in India, in terms of employability to develop an entrepreneurship culture. Urvashi has an enlightening experience as an
academician to enable the students to come out of a debilitating mindset of treating the PGDM course as a mere utilitarian
concept to earning a degree and help them understand that the institute aims at enhancement of skills for a lifetime.
Inspiration to Undertake New Experiments in Life
Since childhood, Urvashi was strongly inspired by the thoughts and works of Swami Vivekanand. His youth orientation, his
teaching and his passion had always inspired her. She has imbibed his teaching in the profession to make sure that she
contributes towards the society. Also her parents are her greatest source of inspiration. She has inherited the passion towards
work from her parents.
The young talent of India has to be nurtured in a way
so that their ability can contribute towards the
economic development of the country

14. Excellence Awards Earned by Urvashi and GLBIMR
Urvashi has been decorated with the Excellence Award for
Academic Leadership to Director General, at the 18th
National Management Summit by Fore-Top Rankers. She
has been conferred with the ‘Women Leadership Award for
Promotion of Responsible Management Education’by
Canara Bank School of Management Studies (CBSMS),
Bangalore University, National Women Excellence Award
in November, 2017 at India International Center, New Delhi
and ‘Leading Women in Education Award’ to the Director
General, GLBIMR at the 7th Annual Women Leaders in
India & Awards, in February 2017. She received the
‘Eminent Director of Leading Institutes of India Award’ by
Competition Success Review for the sixth consecutive year,
2016-2018. Center for Education Growth and Research
(CEGR) awarded her with the prestigious
‘RashtriyaShikshaGauravPuraskar’ in 2014. She also
received “Confederation of Education Excellence Teachers’
Award 2014” in the Higher Education Category.
Placements of students of GLBIMR have been 100% since
the inception. GLBIMR has been conferred with highly
prestigious award of – ‘Best Management Institute in
Placements’ by ABP News Network, in July 2017, in
th
Mumbai, during ‘The 8 National Education Awards 2017’.
GLBIMR does not just provide placements, but the task is
to shape the career of students, which is much more
important, than granting them a job. It is more a question of
producing quality management professionals with corporate
readiness.
Envisioning Future with Winning Streak of
Professionalism
In her current association with GLBIMR as Director
General, Urvashi has followed the 3P’s approach of Pride,
Power of Dreams and Perseverance to facilitate
development of future corporate leaders. She feels, that
institutions like GLBIMR, are contributing much more to
the society by providing a platform for inclusive growth.
The elite institutions have become isolated islands, catering
to a select few, whose contribution to the society can be
questioned. The Institute has a futuristic approach that
keeps pace with the changing trends in the professional
world through the global perspective and we envision
becoming an incubator for future leaders with a winning
streak of professionalism and entrepreneurial spirit.
There is a strong need of encouraging research orientation
amongst students as well. Research needs to be reflected in
the curriculum design since most employability
opportunities need the students to implement research
instruments. In the current association Urvashi is actively
working on skill building process that enables them to
progress in the industry in the long run.
I believe and practice
an absolutely disciplined
way of living. As a leader
I feel morally responsible
to maintain a demeanor
that is professional
and endearing
Women have always had a
sense of ownership and an
entrepreneurial streak in them
and in the present
era they are driving out of their
comfort zone to achieve new
heights in the world of business

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17. Management BriefCompany Name
7Vachan
7vachan.com
Minnat Lalpuria
Founder & CEO
7Vachan is the foremost organization that provides a wide range
of wedding solutions to its customers with special focus on
destination weddings.
Bafflesol technologies
bafflesol.com
Shuchi Singla
Founder
Bafflesol technologies provides high-quality and cost-effective
IT services that meet our customers’ needs. We manage and
support all our IT service solutions using cutting-edge
technology.
CarenGrow
carengrow.com
Meghna Khambham
Co-founder
DAZL
dazl.io
Aditi Chadha
Founder & CEO
DAZL is a connected device (IoT) which focuses on the safety
and convenience of women across the globe.
Heads Up For Tails
headsupfortails.com
Rashi Narang
Founder
Heads Up For Tails is a retailer (with an online and offline
presence) that exclusively sells pet products with love and
loyalty.
Miller Heiman Group
millerheimangroup.com
Priya Sachdev
Sales Director
Miller Heiman Group is a conglomerate of brands that have
long been associated with accelerating sales growth and
business transformation which is the cornerstone of what we do.
Moksha Media
mokshamedia.co.in
Anu Veledandi P
Owner
Moksha Media is the best branding and digital marketing
agency which focuses on Brand Strategy, Brand Identity, and
Brand Communications.
Timesaverz Dotcom
Private Limited
timesaverz.com
Debadutta Upadhayaye
Co-founder
Tudip Technologies
tudip.com
Dipti Agrawal
Co-founder & CEO
Tudip Technologies, provides software development services,
primarily in web, mobile, IOT, DevOps and QA automation
space.
CarenGrow is a unique venture aiming to create healthy nations
by seeding in the holistic development of children.
Timesaverz is in the business of getting curated home service
providers for various services ranging from cleaning tasks, pest
control, appliances repairs and handyman jobs
G.L. Bajaj Institute of
Management & Research
glbimr.org
Urvashi Makkar
Director General
G.L. Bajaj Institute of Management & Research is a leading B-School of North
India offering Post Graduate Diploma in Management (PGDM) approved by
AICTE, Ministry of HRD Govt. of India. GLBIMR, established in 2007, under
the umbrella of GL Bajaj Group of Institutions, embarked on the journey to
promote higher education in NCR.certification body in the field of Cyber
security globally present in 142 countries.
W MEN
The SuccessfuLBusiness10
ToWatch In2018

18. A Woman with Indomitable Will
I believe any business
is about providing
value to the client,
money is just
a by-product
Dipti Agrawal
CEO & Co-Founder
‘‘ ‘‘
May 2018|
™
16
™

19. omen entrepreneurs serve
Was the catalyst for
economic growth and are
bringing a lot of development in public
and the private sector in the country.
The notions of successful
businesswomen have different
perspectives. However, self-belief,
ambition, passion, sense of purpose,
assertiveness, humility and willingness
to work under any circumstance are
some of the common traits that can be
attributed to them.
Successful female entrepreneurs are
always passionate about what they do
because they tend to create businesses
around the things they enjoy. One such
ambitious and passionate business
women, Dipti Agrawal, CEO, Tudip
Technologies, is an inspiration and
role-model for budding female
entrepreneurs. She has fostered Tudip
Technologies into one of the fastest
growing organizations in the very short
span of time.
Women face a multitude of challenges
in the workforce. Despite these
hurdles, female leaders find ways to
overcome and prosper. These women
are the driving force and strength
behind some of the successful and
giant business organizations across the
globe.
With highly skilled workforce, Tudip
Technologies offers bundles of
products and services into software
development, primarily in the web,
mobile, IOT, DevOps and QA
automation space.
Dipti’s Entrepreneurial Expedition
Dipti, CEO, is an alumnus of IBS,
Hyderabad and an engineering
graduate from NIT Durgapur. With her
strong acumen for business, Dipti has
played a vital role in shaping Tudip
Technologies over the years.
While speaking about helping clients
and earning profits in business, Dipti
says, “I believe any business is about
providing value to the client, money is
just a by-product.”
Dipti’s charisma, passion & years of
dedication have led her to one of the
top Business Women. With her go-
getter attitude, ability of taking
calculated risks, disciplined nature,
strong people skills and work ethics,
she is recognized as an inspiration to
several folks, especially women
throughout India.
Women entrepreneurs are not only
bringing economic growth in the
country, but also a constructive societal
change. She says, “Being a successful
woman in business is more than just
income, it’s fulfillment of work-life
balance, and making a difference in the
world.”
Meticulously Designed Solutions
A commitment to excellence, creativity
and innovation, Tudip Technologies
has strived to build and deliver great
user experiences through its products
and services. The organization offers
flexible, customized, personalized and
cost-effective outsourcing solutions by
ensuring the utmost confidentiality of
sensitive business data with on-time
and on-budget delivery.
To minimize the gap between the client
needs and their offering, the company
developed dedicated and business-
centric web solutions coupled with
innovation and expertise as the tools to
achieve business goals.
Tudip’s high-quality, cost-effective,
reliable and scalable services have
helped it in building an enduring
relationship with its esteemed
customers from all over the globe.
“With a steady focus on all new
cutting-edge technologies like ReactJS,
ReactNative, AngularJS, MVC 6,
MEAN, PHP 7 etc. we are additionally
pushing for more exciting work in IOT,
Mobile, AR/VR space along with
cloud-enabled technologies,”
expressed Dipti.
Commencement towards Excellence
The foundation stone of Tudip
th
Technologies was laid on 5 of April,
2010. From the team of four bright
minded folks to a workforce of around
250 enthusiastic talented engineers,
Tudip has made a remarkable progress
since inception. Headquartered at
Pune, India, they have another team
working in Campbell, California.
Everyone can be an entrepreneur.
However, the skills that one needs to
be an entrepreneur are ability to have
ideas, to sell those ideas, to execute on
those ideas, and to be persistent so
even as you fail you learn and move
onto the next adventure. Thus, with the
same zeal and resolve, Tudip was
formed by two engineers from
National Institute of Technology
Durgapur (NIT) first-generation
entrepreneurs per se, since then; the
company has a glorious history of
growing at a high pace in spite of the
market instabilities and recession.
Being a successful
woman in business
is more than just
income, it’s
fulfillment of
work-life balance,&
making a difference
in the world
‘‘
‘‘
CEO of the Month
May 2018| 17
™™

20. You Never Really Lose Until You
Stop Trying
The ability to handle life’s challenges
and adversities is a measure of the
strength of a woman’s character.
“One of the key lessons, I learned was
to never give up on clients. We did not
leave our clients even when the chips
were down. This helped us gain their
trust which got us good business in the
long run,” says Dipti.
Being an entrepreneur, one should be
ready to face new challenges; because
challenges bring opportunities to
perform better.
While talking about the goals, Dipti
feels, dedication and hard work are the
two things which are must to succeed
in any business. When you love what
you do, dedication and hard work
come naturally. There have been
several moments when the entire team
sat for several hours to deliver a
quality product to our clients. For me,
such moments are more valuable than
any awards.
She also believes that being updated
about the latest developments in
respective fields is very essential to
sustain and maintain the peak position
in the industry.
Achieving Maximum Productivity
through the Work Culture
There is a saying, Always treat your
employees exactly as you want them to
treat your best customers. Tudip
Technologies has adopted a flexible,
informal, supportive and empowering
work culture with the mantra of
“Employee first”. This has enabled
Tudip to achieve maximum
productivity and work satisfaction
amongst all the employees.
Tudip’s values are Integrity, Innovation
and Serenity. Since inception, the
management has fostered upon open
work culture and tagged them as Equal
Opportunities Company.
The company culture need not be Ping-
Pong tables and free lunches. By
simply providing employees with a
sense of safety and well-being and
creating a policy where everyone looks
out for each other can easily suffice
and Tudip has been successful at
accomplishing this.
Words of Wisdom for Budding
Women Entrepreneurs
Women being entrepreneur can
certainly make a strong contribution to
the economic well-being of the family
and communities, poverty reduction
and women’s empowerment.
Governments across the world, as well
as various developmental
organizations, are actively undertaking
promotion of women entrepreneurs
through various schemes, incentives
and promotional measures.
Dipti says, “My advice to budding
women entrepreneur is if you are
authentic in your work, if you’re
passionate about it, and if you always
strive to better yourself, you will rise to
the top. There will always be hurdles
so don’t be scared, if you have the will,
you will definitely cross them”
Footsteps towards Bright Future
The constant technological innovations
and advancements in IT industry in
recent times have changed the
economic equations for several IT
companies in India. However, this
technological revolution has also
opened the doors to several untapped
opportunities.
The Tudip team desires to venture into
newer technologies and unexplored
domains. They have carved a niche as
MVP Experts with over more than 300
successful products deliveries and
counting.
While sharing her thoughts about the
future endeavours, Dipti states, “We
have learnt from our past experiences
that technologies that seem hot today
can be seen being pushed to oblivion in
absolutely no time. We are venturing
into very challenging domains such as
translation services and IoT and are
ready to push our limits to deliver the
best products and solutions in these
domains.”
Having a guiding force like Dipti on
board, Tudip Technologies certainly
has golden days ahead!
One of the key lessons,
I learned was to never
give up on clients.
We did not leave our
clients even when the
chips were down.
This helped us gain
their trust which
got us good business
in the long run.
‘‘
‘‘
Entrepreneurship
is all about
self-discovery
‘‘‘‘
May 2018|
™
18
™

22. 4years ago while I was working as a graphic designer,
I would spend hours thinking about the idea of
StyleDotMe and its potential. I did not start working
towards it until one day a friend asked me “What if
someone else comes up with same idea and creates it before
you?” When I decided to give up my job and begin working
on StyleDotMe, I had to go through multiple challenges. I
wasn’t as confident but I was passionate and my vision was
clear. In the journey there were multiple challenges that
comes up but for me the top ones were -
Taking that first step:
Women are asked not to go late at night, travel alone, wear
short clothes, etc. We are always given that extra protection
and so we are used to being dependent on someone from
the opposite gender whether its our father, brother,
boyfriends or husbands. When we want to start something
on own, getting out of that protective shell is sometimes
difficult for us and sometimes for the people around us.
I think it’s important to leave your insecurities and fear
behind and believe in yourself and standup for something
you believe in.
When I decided to take the plunge, there were many people
who helped, stood by but many opposed and discouraged.
At every step when people told me I cannot do certain
things, I worked harder to prove them wrong and moved
ahead. I think passion, persistence and perseverance as the
most important qualities to start and follow your dreams.
Having the right mentor is also very important. I was
blessed to have Sanjeev Bikhchandani, Founder of
Naukri.com as my first mentor who showed me the right
direction at every step since inception of StyleDotMe. Most
of the time how to start is the biggest question and I think a
good mentor helps in getting clarity, push you when
required and helps at various levels with his own
experiences. Sanjeev didn’t just stand by my side when it
comes to work but also motivated and supported me
throughout even when things were not moving right. I am
learning from him everyday how to be a good entrepreneur
and a leader but more than than I am also learning my
biggest life lessons from him. His thoughts, value system
and integrity keeps me on toes and teaches me how one
should be in life.
Building a great team:
The biggest challenge for me was that I started a tech
company without having any technical knowledge. I had
the idea, the designs and plan ready with a long-term vision
but didn’t know how to execute it. My strengths lie in
design, planning and overseeing a project but since I did not
have the technical knowledge and I was building a tech
product, it was an impossible challenge. A strong team is
the most important part of any company and finding
talented engineers with limited resources was quite difficult.
I outsourced the first version of the product and raised a
seed round, but I soon realized building a strong team is the
most important part of growing a business. It’s important to
have people who believe in the same vision and will be
willing to go to any length to make it work. So I started
looking for people who will work for passion, who will
work for making a difference in the world and I managed to
build a great team!
The Tag of Being a Woman Founder
People treat Women entrepreneurs differently. No one calls
“Men entrepreneurs” so why is there a different tag for
women? I do not walk into any meeting or an investors
pitch thinking I am a woman and should be treated
differently. I do not expect special attention or benefits, but
what I expect is respect & equality. What I expect is that
when people make decisions for investment, collaborating
or even joining my company it should not be on the basis of
Emerging Issues and challenges
for Women Entrepreneurs
in this Era of technology
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23. my gender. It should be on the basis of my qualification, my
vision, my strengths. I resent questions that dwell on my
commitment towards my work post getting married or
having children. I would like to answer questions on how I
can create a difference in the world by the product I am
building.
Its difficult for people to accept the fact that a woman is
running a company and has raised funds on her own,
building her own team, hustling every single day for
various things without a sign of demotivation.
For me being a women entrepreneur is my strength and not
my weakness and I live up to it fully!
Fundraising
I think a lot of Investors are still hesitant in funding a
Female founded company because they are skeptical about
the long term plans and that what if the Founder quits after
getting married or having kids. I think its important to treat
entrepreneurs just as pure entrepreneurs and not on the
basis of their genders.
I am glad that I have the best of investors who have seen
the passion and persistence in me and the skills to build a
great team, strong product and decided to back me for my
talent irrespective of the gender.
Being Emotional
Women are considered more emotional than men. Over the
period of time I realized that its not bad to be transparent
and vulnerable but wrong to show the emotional part and
get weak in making decisions.
Women Empowering Women
To be empowered means to be in control of your life, aware
of your capabilities, and ready to take on even your biggest
dreams. When I met Ameera Shah, Promoter & MD at
Metropolis Healthcare, I felt an instant connection with
her. I shared my experiences and times which have been
difficult for me in my journey and she suggested me ways
to deal with them. I could relate to her story because being
a women founder has a lot of challenges and the way she
dealt with all of them made me feel stronger and confident
about myself and what I was doing. She taught me lessons
that gave me the courage to always stand for myself and
take the right decisions.
Juggling roles and harnessing
untapped opportunities has always
been up Meghna’s alley. Having
done her BFA in Applied Arts from
College of Arts, she spearheads
StyleDotMe by blending her creative
expertise, her PR skills and her teensy
bit of technical know-how to make it
the one-stop destination for
everything fashion!
About The Author
Meghna Saraogi
Founder
Expert’s View
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24. Women by composition are hardworking,
dedicated, honest, communicative, and strong,
with which they surpass limitations and grow
businesses to great heights. It is a known fact that when
more women work, economies grow. Especially, in a fast-
developing economy, like India, employing women and
providing avenues to expand their business helps economy
grow by leaps and bounds.
In today’s growing business era, Anu Veledandi P is one
such dynamic and versatile persona. As the Owner of
Moksha Media, Anu looks after the brand consulting as
well as Hospital Branding Services of the company. She
also holds a specialization in providing the best Digital
Branding Services to diverse clients.
Moksha Media Offers Wide Array of Services
Hyderabad-based, Moksha Media is one of the leading
branding companies which provides branding, strategic
communications, and digital marketing services to a diverse
range of companies, be it a start-up or an enterprise. The
company facilitates its clients to compete and win with the
expert strategy as well as powerful, creative, and award-
winning campaigns. One of Moksha Media’s topmost
clients is from the Healthcare Industry and Moksha
Media has efficiently created vibrant and powerful
digital presence for the said hospital chain across
the Hyderabad.
Moksha Media is also spearheading diverse
segments of Research, Brand Strategy, Brand
Naming, and Brand Voice & Message. In
addition, Moksha Media also deals with
Content Creation, Brand Spaces, Campaign
Development, and One-to-One Consulting.
A Life Journey of a Successful Woman
Entrepreneur
With a strong passion for being her own
Anu Veledandi P
Owner
Seamlessly Escalating the Branding &
Digital Media Services
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25. W MEN
The SuccessfuLBusiness10
ToWatch In2018
An inuential
businesswoman is one who
accurately blends her
creativity with the client’s
requirements and delivers
astounding services
boss, Anu decided to start her own business after graduating
in the MBA Marketing field. “I belong to a business family
and it was the easiest route to join the family business, but I
chose the road less traveled”, Anu asserts honestly. Her
creative and reasoning aspects gave birth to the innovative
concept of ‘Moksha Media’; which started with brand
marketing, but now has ventured into so many aspects of
branding, making Moksha Media a renowned enterprise
that tackles the diverse aspects in the branding industry.
Anu has evolved as an entrepreneur and delivers the credit
of her success to her clients, team and her support system –
her family. She has been sharing a symbiotic relationship
with her business, which has helped her grow as a
renowned entrepreneur. While elaborating her biggest
achievements throughout the journey, Anu confidently says,
“I believe our single biggest achievement is helping our
clients to achieve their goals. We have aided our clients to
become the benchmark for many others in the field. I think
it is our biggest achievements.” Her splendid management
skills have exceeded the client’s expectations, which have
flourished her clients and their businesses. Anu is an
assertive businesswoman, who has successfully sustained
relationships with her clients and associates at every stage
of the business accomplishments.
Attributes for the Absolute Success
Hard work, perseverance and patience are the crucial
factors, which play a vital role in developing a leader.
Leaders evolve incessantly while learning, as it is a
continuous process. On questioning her biggest lessons she
has learned in the business arena, Anu mentions, “Over the
years, I have learned that nothing is impossible. But one of
the biggest lessons I have learned is to never get upset with
criticism. Critics have been my best motivators. They have
helped me to understand and improve. See criticism as a
means to improve. Let me assure you, you will thank your
critics.”
Being a sincere leader, Anu has incredibly put in the time
and work to reach a certain level of achievement. She has
marvelously merged her intuition with her creativity to
accomplish her dreams. Being a strong believer of
continuous learning, she learns everything with a new
perspective. Anu has invested a great time in building
relationships, strengthening her brand, and continuing to
learn about new trends that prove to be a cutting-edge
solution for her business. The team of Moksha Media is an
enthusiastic bunch of well-trained members who are expert
in developing something that doesn’t seem to be on the
radar of observation and are passionate to identify and set
new targets.
Advice for the Budding Women Entrepreneurs
Anu sincerely believes that being an entrepreneur is
equivalent to being an innovator. She encourages women to
be the unstoppable force that makes their desired future.
She strongly conveys her budding women entrepreneurs to
pursue their passion and not to get deterred in a historically
male-dominated field. “My advice would be to surround
yourself with people that will help you. Women should get
a strong support system and a group of mentors which will
help you to live out of the box and look at the company
from the customer’s perspective”, she articulates.
Envisioning a Grand Future
On asking Anu about her future preparations, she resolutely
asserts, “I am always ready to tackle any hurdle that comes
my way, so I always view challenges as opportunities.” She
further adds, “I feel, the market is ripe for experimenting
with newer concepts of branding. So, there will be
resistance, critics, but I am sure I will be able to create a
niche for Moksha Media in this space.”
Under her brilliant leadership skills, the company is
expanding into every possible territory of branding and
exploring the unexplored facets of branding. As Anu is
always intended to diversify into new markets and provide
innovative services, she is looking forward to the new
opportunities, concepts, and markets in the media world.
W MEN
The SuccessfuLBusiness10
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28. Falguni Sheth has played a very
vital role in establishing HR
systems in my company. Her
knowledge, expertise & focused
approach has shown good
improvement in saving on
manpower cost, Employee
retention ratio and implementing
policies in our organization.
Falguni Sheth has very deep
subject knowledge and her
involvement with our assignment
resulted into absolute successful
completion of HR Manual. The
meticulous system of working,
follow up and timely delivery has
impressed me & my client in such
a way that during my compliance
audit my company was rated very
good, which has resulted in huge
business.
About the Author
Expert’s Viewpoint
on Maintainingan Equal Balance
in an Entrepreneur’s Life
Falguni Sheth
CEO
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29. father asking potential groom, “do you know
Acooking as my daughter knows how to earn
money?”
Yes, time has changed big time. There is definitely a
change in shift of mindset, attitude to turn your dreams
into destiny.
At a global level, about 126 million women have started
or are running their businesses and whereas in India,
there are about 8 million women have started or are
running their businesses. Apart from that, women have
24% share in corporate senior management positions and
in India it’s 30% for the same. Not only that, round about
37% of formal enterprises owned by women around the
globe whereas 10% of formal enterprises in India are
being operated by women.
Let us look at why a rapid growth in women
entrepreneur in India during last few years. Better
education leads to broad mindset. Availability of finance
give you that courage and comfort, advanced technology
to make things easy and fast, better support system at
home front.
I come from a family where my parents and sister all are
double graduates. I have seen my mother doing a full
time job and running a house and taking care of kids.
She is my role model.
Women Entrepreneur are incredible because at work you
are business owner which means you are either doing or
monitoring Business Development, Operation, HR,
Accounts, Admin, IT and R&D. Each of these portfolios
is challenging. At home you are a wife, mother, daughter,
sister, daughter-in law. You have lot of social
commitment to meet. So whether your Work is full time
job or at home it’s a full time job it is difficult to decide.
Thanks to advance trend of outsourcing all functions like
Accounts, HR, dispatch, at times Production at work and
getting right kind of maid and cook or care taker for kids
are blessing. I would also appreciate rental car services
to save on your travelling exertion with either self drive
or public transport. Directly and indirectly these are the
reason for growth of women entrepreneur in India.
All women have inherent quality of fighter. They have a
never give up attitude. They are best as Binding force at
work and at home at the same time Best Managers to get
the work done at both places. Setting priority, system and
process-driven approach both at work and home,
discipline in whatever you do and finally a task master.
A new paradigm shift especially in Women Entrepreneur
is that they are very clear about their Vision, Goals,
Business Plan and strategy and Review Mechanism.
They can be soft or strict as per need of the hour.
Identifying right talent at right place and utilizing the
resource at its optimum is key factor for their success.
The future looks bright for the segment this year. The
number of female entrepreneurs is set to rise, with the
government announcing Rs 5000 cr”re credit guarantee
fund under the “Stand Up India” scheme. Under this
scheme, says Finance Minister Arun Jaitley, banks will
provide loans at the “least applicable rate of interest”. He
further noted, “Every bank branch, including private
sector, will give loans between Rs 10 lakh and 1 crore to
at least one SC/ST and one woman entrepreneur under
the scheme”. The Stand Up India scheme, which was
launched along with Startup India scheme on January 16
2016, will be implemented through 1.25 lakh bank
branches.
Gone are the days when women are only good at
designing, fashion and handicrafts industries, it is proved
that women are tapping all the industries that come their
way.
Women are no more a Weaker Gender but a successful &
always a sparkling star in the country.
Inspiring Entrepreneur
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30. Aditi Chadha
Innovative Connected
Device for Women’s
Safety
he staggering growth of the Internet of
TThings and number of connected devices is
driven by emerging applications and
innovative business models. IoT devices offer
greater control over appliances, gadgets along with
streamlining business processes, improving
connectivity and a better environment. Independent
researchers suggest that IoT market will garner
about six trillion USD worth of investment between
2015 and 2020. The Plethora of information,
services, and resources on the Internet is assisting
the entrepreneurs to make their own space in the
market.
Erudite of DAZL
One such women entrepreneur who has not only
managed to survive the competition but has
flourished to create her own identity as a successful
entrepreneur is Aditi Chadha. She is the Founder
and CEO of DAZL – a company that is embracing
technology to develop connected devices (IoT) and
ensure the safety of women. Her exposure to manage
different engagements like finance and accounting at
the start of her career assisted her to outshine as a
future entrepreneur. Prior to DAZL, she has worked
with prominent companies like Deloitte and Grant
Thornton. Living and working in the USA for more
than a decade has further strengthened her thought
process and honed her entrepreneur skills which she
convincingly utilized at DAZL.
Talking about the core idea and inception of DAZL,
the constant thought of her safety during her tenure
in the USA as an international student was the top
priority for Aditi and her family back in India. This
thought gave the birth to the idea of having
something innovative which can assist and ensure
the safety of women, especially when they are alone
or in an unfamiliar place. Anu Chadha, her mother,
Co-founder of DAZL is a serial entrepreneur. Her
deep business acumen in design, manufacturing, and
supply chain management has assisted DAZL to
emerge as a well-known name in its industry in such
a short span of time. This mother-daughter duo has
struck the right chords and they both complement
each other quite well. Their competitive nature and
strategic thinking have set DAZL to success.
Women Safety - A Global Concern
The objective is to enhance the safety measures of
women; however it also helps in managing
Aditi Chadha
Founder & CEO
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31. emergency situations. DAZL is quite effective in situations
where a woman requires immediate medical assistance due
to an accident or a fall. In future, this connected device can
also be used by men and elderly people in case they need
help.
Sharing a report published by the United Nations, Aditi
asserts that thirty-five percent of women experience assault
at least once in their lifetime. Women’s safety is a massive
problem which is not limited by any geographical
boundaries. It’s a global issue as often women find
themselves in a compromising and unsafe situation. This
bothers Aditi and this drove her determination to build a
secure and safe connected device (IoT) for women which
can protect them across the globe.
The Journey of DAZL
DAZL puts in serious effort to build confidence and
fearlessness among women so that they can embark on new
journeys which can make them liberated. DAZL inspires
every woman around the globe to come forward and break
the inhibitions which have restricted them to follow their
pursuits. Whether it’s travelling, attending college, working
till late hours, this gadget is helpful in many ways.
Founded in 2015, DAZL is a tiny and discrete device based
on proprietary technology. It allows a person to transmit an
SOS along with their location details to their family with
just a touch of a button. Additionally, it also has the option
to initiate a loud alarm to diffuse an uncomfortable situation
along with locating your keychain or smartphone. The tiny
device enables the user to carry it by tucking it in their
keychain, bracelet, and purse or can simply keep it in the
pocket. It can also receive notifications from phone calls,
messages and emails on the device. The DAZL platform
makes intelligent decisions which assist you to take control
of the situation and act with confidence.
To build the platform, Aditi has worked with engineers and
designers across the Silicon Valley, China, Malaysia and
India. Learning the cultural skills was a daunting task for
Aditi as it required working efficiently with the team across
diverse fields such as product design, industrial design,
embedded hardware, and software.
Key Challenges
It was a hard task for Aditi, who is also the Chief Product
Officer, to find talented engineers especially for designing
the hardware of the device. The second biggest hurdle was
to find a contract manufacturing partner who was
competitively priced and who has an expertise in his job.
Also convincing the person that she had what it takes to
lead a venture of this volume and complexity, along with
managing product management, and earning their trust was
a challenge. But with perseverance, Aditi managed to
successfully build a team of hardware and software
engineers, as well as sign a contract with one of the best
contract manufacturers in this field.
Awards andAchievements
As an evolving contributor in the IoT market, Aditi’s domain
expertise has won her various awards and recognition. Aditi
was sponsored by UNDP (United Nations Development
Program) Thailand to speak at the Financial Times Investing
for Good in Asia event. She received ‘Seed’ awards from
Vodafone and Government of India, and an investment from
SOS Ventures from Europe.Aditi successfully got selected in
the top ranked HAX accelerator program focused on
hardware technology, out of San Francisco. Additionally, she
also received a merit scholarship from the Massachusetts
Institute of Technology for their Global Entrepreneurship
Boot camp and earned a Certificate in New Ventures
Leadership.
DAZL
is a technology
company on a mission
to create a community
of confident, fearless, &
powerful women while
leveraging cutting
edge technology
W MEN
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32. in the Business World
st
n 21 century the world is moving at a lightning speed. Be it technology, Artificial Intelligence or the
Idrastic change in the Business Industry, everything is constantly on the move. One such revolution is the
rise of women in the business world. Women today are fearless, determined and are not afraid to voice
their opinion in the society. The society has always been of a critical and adamant opinion, but over times, the
mindset and opinions of the people have become more open-minded. Gone are the times when women were
expected to live a confined domestic life and struggled to get rid of the restrictions. Shattering the barriers of
social discrimination, intolerance and gender bias, today women are finally respected, applauded and
appreciated for their new roles of ‘entrepreneurs’.
Women entrepreneurs are exploring unknown territories undauntedly and fearlessly. Proving their creativity,
skills and hard work, they have conquered the sections of education, fashion, retail, fitness, technology, social
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33. work, sports, retail and ecommerce.
They are setting trends to change the
world around them, making a
difference with their views, resolve
problems with great solutions, fighting
diseases and social norms, run
successful enterprises and generate
employment for lot of people, and
build a new sustainable ecosystem.
Women are narrating their remarkable
stories in today’s world and influencing
people all around them.
Influential Women Empower other
Women
Influential people are always
considered to be strong minded. They
have great convincing powers and deep
knowledge related to the topic of their
concern. These women influence other
people to play a key role in order to
run a successful business. In business,
one should be able to convince others
that their ideas or point of view makes
sense and are worth pursuing. It is
often seen that people do business with
people they trust, know and like.
Women have different tactics and
strategies to run their business. To be a
women entrepreneur, she should create
a unique opportunity to influence the
future of many other women They can.
make an impact by creating a safe
workspace. Women-centric businesses
are more likely to create a women-
friendly business environment. They
can give priority to women in
recruitment and structure benefits
around their needs. By building an
atmosphere which encourages women
to participate in the workplace that will
help them succeed in their field of
work.
Many women who have become are
powerhouses in the business world,
have come from humble backgrounds
and face significant discrimination in
the workplace before their rise to
success. Many women have
successfully climbed up the corporate
ladder and have soared from personal
struggles and tragedies. Fighting the
various odds and rising above all is a
quality often seen among some of the
most influential, successful and famous
women in business. Today, women are
in leading positions and are becoming
the most powerful and influential
leaders of our times.
Leadership Qualities
Leaders are very intellectual beings.
Leaders are well experienced and have
great decision making skills. To
become a successful leader requires
qualities. Some of these qualities in
women include:
An Optimistic Approach
The tendency to look at the positive
side of events or situations helps in
keeping a confident outlook. With an
optimistic perspective, one forecast
favorable results for the future and they
are most likely to achieve it. To be
optimistic is to have confidence in the
future, which often leads to positive
approach both about the successful
outcome and about one’s sense of self.
One should always learn from bad
experiences and use them as leadership
qualities.
Strength
Strong women have the strength to
take risks, rise up from failures, deal
with insults and have the nerve to fight
for what they believe in and have a
never give up attitude. It is a challenge
to be a female leader in a male-centric
business world; it requires strength,
confidence and the ability to overcome
all hurdles successfully. Women need
to have strength to believe in their self,
trust their instincts and take decisions
accordingly. They should always strive
to inspire and radiate positivity around
them.
Perseverance
The business world is a highly
uncertain and tough environment. It is
all up to a particular individual to
survive in their positions and achieve
their goals despite the uncertainty
around them. Every woman has a work
ethic and some protocols which they
strictly follow even in the phase of
difficulty. One should always have
attitude to move forward, an inner
drive to not give up. Perseverance is
crucial, because everyone is going to
get tested. The spirit is to always be on
the go and when you fall, the important
thing is to get up.
Vision
A good leader is not just an expert in
their business, but knows the current
scenario, and understands their role in
the bigger picture. Leaders need to
believe in change and be able to
convey the message to others in a way
that has meaning. This quality is
known as vision. A leader should
always have the vision to see the path
ahead and inspire others to turn their
dreams into reality.
These leadership qualities are the need
of the hour for most emerging
businesses. With changing times,
women have significantly marked their
remarkable position in the business
world. They are here to stay and evolve
as great personalities.
Chalk Talk
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34. Leading a Mission to Serve
omen who are independent, healthy and confident are either running businesses, social enterprises, organizations
Wor a part of the workforce of the country are equally contributing towards the growth of the society as a whole. We
have come a long way from crossing the confinements of our households to receive best of education and
employment to in fact creating jobs. Whether entrepreneurs are born or made, is an unending debate that everyone has a
different opinion on. Regardless of where you stand, it is clear; entrepreneurs strive to help humanity and make the world a
better place. One such influential woman who is an entrepreneur at heart is Meghana Kambham, Co-founder of
CarenGrow. As an entrepreneur, it gives her immense satisfaction to work with so many talented women who are equally
passionate about their work, and we all collectively stand for what modern-day India symbolizes, i.e., tremendous strength
and power.
Modern, Educated and Self-reliant Women
Meghana is an award-winning medical graduate, and a social entrepreneur witnessed many people diagnosed with diseases
and conditions that were preventable. Moreover, she noticed that parents lacked the commitment or even the knowledge of
getting health checks done for children. The outlook is for corrective healthcare – take the children to a doctor when they are
unwell. Many conditions are attributed to the child being disobedient, indiscipline or merely notorious. Parents being
ignorant about the hidden conditions that may be causing the problems, harm children even more.
It was more devastating to look at the statistics of the children-pediatrician ratio of 3000:1 in the country. She realized that
the doctors and nurses were just not well equipped or prepared to manage the healthcare of children of the nation correctly.
She understood that the Indian healthcare system was more of “Sick care” system.
Meghana Kambham
Co-founder
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35. Thoughtful Measure for Developing an Application
Meghna turned to technology to build a platform for
preventive screening and behavior change. CarenGrow was
born as a fruit of thoughtful analysis of the social health
condition of the Indian community as a whole. She
designed this from ground-up to empower teachers and
parents to take charge of monitoring children’s health. The
Apps are simple to use and requires minimum training. She
is determined to have the CarenGrow System is operational
throughout India having run successful test runs for over
6000 school-going children. The auspicious nature of the
System has recently brought to it “Patent Pending” status
with the support of Microsoft’s #MakeWhatsNext program.
“In my opinion, a right businesswoman is a woman who is
confident and unshakable on her path towards excellence.
Her purpose is her strength, and she walks alone. She leads
and also creates the way for many other fellow human
beings empowering them with her vision. Moreover,
providing not only means of sustainable livelihood but also
impacting the lives of people who are in its dire need,”
asserts Meghana.
About CarenGrow
Headquartered in Hyderabad, Telangana, CarenGrow is a
unique venture aiming to create healthy nations by seeding
in the holistic development of children. With its yearlong
health protection program for the children in the schools, it
provides the urgently required essential preventive health
care services for every child, thus bridging and integrating
health care with education. The best part is that it attains its
goal without any deviation from the school’s existing
schedule by their flexible methods.
Profound Services
CarenGrow meticulously delivers on all the four
fundamental aspects of preventive health care for school
going children, i.e.
•Screenings: Biannual screenings of children done by
trained healthcare Coordinators based on 30 essential health
parameter with the help of a 100% digital safe & data
secured app.
•Treatment Plans: They provide both short term and long
term treatment plans, with the support of digital and
physical health report cards and a parent app that notifies
them about their ward’s health, behavioral patterns,
required diet plans and other conditions health in children
by systematically notifying on health behaviors, nutritional
programs, and customized solutions.
•Health & Behavioral Change Activities: They also conduct
positive health & behavior change activities on a school
campus with the help of teachers targeting nine essential
health habits, well integrated into the school timetable.
•Community Health Engagement: Since achieving the best
of children’s health cannot be done in isolation, and a
collective effort from the parents, as well as school, is
utmost necessary. Hence the final step is community
engagement delivered by their health workshops and
assemblies for parents, teachers, and students including
health champ - the competition to make this endeavor
engaging and fun!
Future Plans
CarenGrow envisions to impact the lives of all the 315
million children of this country and beyond by making
healthcare affordable and accessible to all. They strive to
make good health ‘a way of life’ for the children who are
the most valuable assets of the nation. When everyone
expects their kids to do his or her best in studies, sports,
co-curricular, why not provide them with a level field to do
so by giving them the physical and mental capacity by
being health ready!
CarenGrow will roll out to bring the health insurance
component profusely into vogue. Digitize the complete
health record system in India as schools where one can roll
the right place to start the universal health record creation
and make lifestyles and health conditioning through mobile
a way of life for India’s and worlds workforce. Also, the
company is bringing in game-changing analytics to
healthcare data which they collect for grander customized
automated treatment plans &lifestyle and wellness advice
for health conditioning soon.
In a nutshell, CarenGrow will leave no stone unturned to
halve the factors limiting their reach and double their
impact on health in the lives of people.
Our mission is to enable
healthy growth of children
to build robust communities,
healthier nations; augment
well-being of humanity by
inculcating healthy &
positive habits in children
W MEN
The SuccessfuLBusiness10
ToWatch In2018
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36. WomenBreaking Stereotypes & Creating Milestones
in the Dawn of Entrepreneurship
Dr. Rashi Agarwal, Director of Praxis
Healthcare Pvt. Ltd. is also the founder
and driving force of the company. She
has a rich experience in the healthcare
management domain in India and
internationally in countries like USA, UK,
Africa, Gulf, and Sri Lanka. She and her
team have completed projects with
several hospitals across the world in
setting them and running them
successfully. She is also a keen
academician and is a visiting faculty for
several healthcare management
programs within the country and has also
helped in setting them up. She has
received her Masters in Health
Administration from Washington
University, St. Louis, USA.
About the Author
Even as India continues its rapid economic growth, women in several parts of the country struggle against
discrimination and inequality. In this rising world of women entrepreneurship, the question is why is it so surprising
that women entrepreneurs would do well? Women are great at multi-tasking and juggling various roles, at the same
time being caring and empathetic to fellow colleagues and people who work for them and have every bit of intelligence and
intellect to run a successful business. Given the earlier generations ran houses full of large families in a given budget, a
woman has maintained household accounts for over decades now, financial calculations and budgeting is a part of their DNA.
Dr. Rashi Agarwal
Director
May 2018|
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37. Given that 2018 has been cited as the
‘Year of the Woman,’ it’s clearly time
for women to break the gender blocks
and the sterotype to lead businesses
successfully creating a niche in several
industries for themselves.
Women-founded businesses in the
formal sector represent approximately
37 percent of enterprises globally
making it a market worthy of attention
by corporates and policy makers alike.
These entrepreneurs have cross the
spectrum of micro to high growth, they
have moved from supporting life to
creating wealth. They include women
running fashion houses, to
pharmaceutical conglomerates and
everything in between, all making
critical economic contributions.
Women have always held a very
important social, political and
economic role in India and encouraged
women like Indira Gandhi, or
showcased the talent of several
Bollywood actresses. Traditionally
women dominated industries like
media, communication and education.
However, now with an easier business
environment with favorable policies
has led to an increase in women
entrepreneurial leadership in the
country.
Entrepreneurship has witnessed a
tremendous metamorphosis. Earlier, it
was restricted to the educated upper
class men who invested their own
fortune to build their empires. Then
educated women started out with
opportunities to make a significant
mark as time progressed. However,
what has remained unnoticed is that
many uneducated women are also
enthusiastically raising family incomes
through micro ventures E.g. food tiffins
from home for offices around, making
papad and pickles, stitching clothes for
their locality or running tuitions from
home. These women are also making
children at school who are sailing in
the same boat as her, with colleagues at
work, and even with the domestic staff
at home who are eventually going to be
her household backbone while she is at
work. It is a known fact that the
success of every enterprise depends on
its workforce and investing into the
right manpower and relationships. A
company cannot sustain and achieve its
vision and without an excellent human
infrastructure. It’s this art of people
management that women have a gift
for and the ‘male world’ is recognizing
it. This quality of building and
maintaining relationships is evident
from the percentage of human resource
departments run by women in most
large corporates.
Another fueling factor is paradigm
shift in the mindset of most women
which is that “It’s important to be
happy with oneself”, “It’s important to
find time for yourself” and ‘It’s ok not
to be perfect’. In the midst of living for
others, women never thought what is
perfect for them. They never had the
time to go out and use their mind and
capabilities to the fullest and achieve
their dreams. But the image of the
perfect woman evolved with time. She
finds it now ok to be out there to
achieve her goals and her dreams and
giving it as much as importance as the
aspirations of her husband and her
children. This acceptance has lead to
happier women who are going into the
world and starting phenomenal
innovative businesses and creating a
mark in the sand.
Entrepreneurship is a great equalizer.
Business does not care whether the
entrepreneur is male or female; all it
wants is sales to fuel its growth. A
great idea, hard work and salesmanship
are all that one needs to set up a world
class venture. So I think this is the time
to ride the wave now and make it
happen!
their contribution to entrepreneurship.
And today when you modernize that
role, give it the kind of shape of
entrepreneurship and give it the
facilitation; a woman entrepreneur
emerges.
There are several challenges a woman
faces in the work environment, time
being the biggest one. However, a
woman entrepreneur overcomes all of
these hurdles through her innate
qualities of multi tasking, perfection
and focus. The desire to achieve
beyond the homeground, to be happy
doing things other than cooking and
cleaning, to look forward to another
challenging day are the fuelers to
women entrepreneurship.
I am a women entrepreneur who has
juggled work meetings with pick up
and drops of my 2 kids aged 3 and 4,
fed food while finishing my
presentation, gone over with
worksheets and activities, kissed them
good night to sleep, and squeezed in
time to write this article. However, no
successful working woman, especially
running her own business, can have it
all without the fabric of female support
system to fulfill her dreams as an
entrepreneur.
A mompreneur- is a common term
coined these days and consists of a big
chunk of the women entrepreneur
circle today. These women
entrepreneurs have the toughest time to
create the right work life balance
between the work place, home
responsibilities and time with children.
The few factors that help them tide
over this smoothly are time
management and the art to prioritize
between work and family over the
course of the day.
They invest in relationships around
them, whether it is within the family,
amongst other mothers of their
From the Desk of Leading Women Entrepreneur
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40. Women are creating groundbreaking
accomplishments in every sphere of life. The
successful women entrepreneurs in the current
socioeconomic era have shown a huge surge in their
numbers entering into the economic wave of the country.
With their vigorous paces, the confidence radiated by them
brings in the new wave of development. Nowadays, women
entrepreneurs are spearheading with their sharp
management skills to deliver high class services to the
society, apparently, leaving a mark of excellence in their
work.
One such vibrant woman entrepreneur is Minnat Lalpuria
who is the Founder & CEO of 7Vachan. She has years of
diverse professional experience and has a flawless
experience of understanding her clients and offer them the
supreme choices within their budget. Minnat is a key person
in the company who provides the best online wedding
solutions and primarily takes care of delivering all the
necessary services like photographers, venues, planners,
and decorators for all categories of the clients.
Wide Ranging Services and Solutions
7vachan is a complete online wedding solution provider
which aims to simplify the concept of destination wedding
planning. The organization firmly assures a perfect
destination for the wedding in every sense to create an
unforgettable experience. It assures the clients to find and
book their perfect wedding venue with a short duration of
three days. It also provides a shortened venue finalization
service which helps its customers to effectively save time
and money at the tip of the finger. 7vachan’s user-friendly
website allows its customers to connect to thousands of pre-
screened vendors making its services more interactive.
Minnat
Lalpuria
An Inspiring Women who Takes
Wedding Services to the Higher Edge
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41. A Journey of a Passionate Woman
Minnat is born and raised in Mumbai and established the
company in 2012. She completed her graduation in IT
engineering and pursued MBA from the renowned Indian
School of Business in Hyderabad. She belongs to a business
background family and her father is the source of
inspiration for her. Before starting her own organization,
Minnat gave her fruitful contribution to the renowned Tata
Consultancy Services which gave a kick-start to her in the
corporate career. She then started working for the digital
marketing companies like Quasar and The Upper Storey
and worked for five years in the same industry.
Minnat revealed that her thought process was very simple
and crystal clear for achieving success in life. Her passion
for doing something different made her to take a break from
her job. Then she decided to give complete three years of
her peak energy to start something of her own. But, leaving
a lucrative job and starting a business from the very
beginning was not a cakewalk. Minnat’s family gave a
whole-hearted support for her business endeavors which
made her stand secured and poised against all odds.
While dwelling on the various business ideas she could
initiate with, she stuck on the unique concept of wedding
consultancy which was the most disorganized sector at that
time. Minnat keenly observed the scenario of Indian
families, conducted a market study of engaged as well as
married couples and found that a destination wedding could
be a perfect way to create and celebrate memories for the
lifetime. It was then the start of her entrepreneurial journey
which introduced the 7Vachan organization in July 2012.
The new and unique concept of online destination wedding
not only enticed the working couples but also the business-
based families.
A Woman of Values Achieving Colossal Success
“We are not wedding planners, we are the wedding
aggregators. Initially, wedding planners used to think we
are their competitors but now many of them are a part of
our network where we book the venues for their clients,”
Minnat asserts while speaking on the company’s divine
journey. Her splendid management skills have led 7Vachan
to have tie-ups with the giant hotel groups such as The
Leela, The Lalit, Marriott, Taj, Hyatt, The Oberoi, and more
such 6500 hotels. The company’s deliberate partnerships
with the top hotels hold heritage properties which assure the
families to get the best deal for their wedding venues, be it
a palace, beach, or a hill station. She has recently visited
Dubai for the Global Wedding Excellence Forum & Retreat
which was organized by Dubai tourism to explore its most
recent and diverse wedding venues and services.
Under her brilliant leadership, the company has achieved a
roaring success ratio which can be witnessed when Minnat
says, “We are growing with each passing day. Starting with
200 weddings in 2012, we have managed 10,000 weddings
so far and we manage up to 2000 weddings annually.”
Minnat’s Two ‘T’s’ for the Business Morality
Trust & Transparency are the two pivotal T’s which has
turned out to be the pivotal factors for Minnat’s business
achievements. She follows these values actively for her
customer’s ultimate satisfaction. She started realizing the
importance of these two factors from her childhood by
observing her family’s strong support for each other’s
accomplishments. She launched the amazing idea of the
online destination wedding when it was a very fresh
concept in the market. Initially, 7vachan was the only player
in the wedding segment which was then followed by the
number of competitors but with her solid business ethics, it
stood strong among its peers.
Envisioning a Glorious Future
7Vachan is proficiently planning its future to deliver the
wedding services in a convenient and stress-free way.
Under Minnat’s dynamic guidance, the company’s
amenities are climbing at par with the customer’s needs.
Minnat is looking forward for the numerous happy and
grand destination wedding projects in the coming years
which will surely make a huge contribution to the
company’s outstanding success. On enunciating the
company’s future, she asserts, “We aim to be India’s top
wedding aggregator and foray into international destination
wedding market in the future.”
W MEN
The SuccessfuLBusiness10
ToWatch In2018
An inuential woman who
delivers astounding wedding
solutions and services to
her clients
May 2018| 39
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42. The
Dynamic
Womenof the 21st Century
oday, many women are in the top positions. They
Trun their home in absence of a husband and manage
the education of kids. Women of this 21st century
have proven that- leadership does not matter of muscle; it is
a matter of mind. The quote saying, “Behind the success of
every man there is a woman” is really meaningful. She is the
one who inspires to take up effective roles in business,
entrepreneurship, education, and politics. A survey shows
that women’s are aspiring to leadership goal after
motherhood too. They have set a benchmark, which is not
easy to break.
Women are most relevant inaugural resource when it comes
to the entrepreneurship. In this man’s world; female
entrepreneurship is gaining attention for creating
economic growth and development of new business. In
today’s world, women are facing exciting leadership
opportunities and challenges. “A leader is someone with
determination, perseverance, resilience, and merit but is also
someone caring, honest and just. I have found that these
traits are in women leaders.”
A woman leads, inspire, cares, supports, encourages; in
difficult times and in happy times. Women have proven their
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43. Editor’s Pick
worth as supportive and cooperative
leaders.
Women Entrepreneurial
Opportunities
Women entrepreneurs believe in
making meaningful contributions for
the betterment of society. In this
modern era, women are performing
fantastically as getting many
opportunities in entrepreneurship.
Women are working successfully in
various sectors like Eco-friendly
Technology, biotechnology, IT Enabled
Enterprises, Event Management,
Tourism Industry, Telecommunication,
Herbal & Health Care, Food, Fruits
and Vegetable Processing, Floriculture.
Globally, women are enhancing,
directing and changing the face of the
business today. Female business
owners are ultimately getting
recognized for who they are, what they
do, and how significantly they impact
the world’s global economy.
Women have an amazing ability to
transform every obstacle into an
exciting opportunity. While tackling
unavoidable challenges, they have
raised the belief; the respect for
women, to a very high level.
Women Entrepreneurial Challenges
Competition against male
According to Aileen Lee (the founder
of Cowboy Ventures), many
organizations lead by a male. Money
and the firms are managed by men. The
world is no longer male-dominated.
The scenario is changing; Women are
entering into the various sectors and so
the competition is getting tough, day-
by-day. Today, one can see that few of
organizations and firms are having
female partners. Many people are
skeptic and have doubt on the
capability of women, that whether she
can lead an organization. It has become
a great challenge today for all women;
they are trying overcoming it firmly
and smartly.
Building a Support Network
According to a survey, nearly 48% of
female founders experienced that the
lack of advisors and mentors are
limiting their professional growth.
Majority of the businesses still
dominated by men, and it is difficult to
elite business networks on their own
blaze. Because today also most of the
businesses are still ring true with the
philosophy that ‘It’s not what you
know; it’s who you know’ this can be a
huge challenge.
Limited funding
Funding is extremely important part to
start any business. Equity funding for
women-owned business can be hard to
come by. This is because the vast
majority of venture capitalists are
males; it could hint the fact that males
are always willing to support the male
business owners. Women, who own
and run the business, get a lot less
funding compared to men, and hence,
funding can be another challenge.
Jenny Lefwurt (Partner of Freestyle
Capital) says that—“At this position,
we women need really need to move
the needle forward in having more
women partners, into mentoring
women who are more junior to come
up in venture capital, as well as getting
more female founders to receive
funding.”
Being Decisive
‘A finely tune your decision-making
ability’- is what the something must be
gained from the business. As a leader,
sometimes, one has to take a
comfortable decision with less
information. Avoiding ‘paralysis by
analysis’ is a big obstacle, but also it is
not an excuse.
Work-life Balance
According to Jass Lee (Partner of
Sequoia Capital), lot many things are
changing, women are changing, and
they are stepping out of the home.
They are capable of running massively
successful companies. But women
across the world are expected to play a
crucial role in handling household and
taking care of their family. Owning and
running the business is really not a
joke; it takes many long hours. Thus
work-life balance can also be one of
the challenges for women.
Today, every country boasts of a
number of successful women
entrepreneurs who have created a
successful business across the world.
However, the journey has not been
easy. Women can shine everywhere in
the world including the corporate
world, only when the families and the
society will support them by changing
their mindset. If a woman gets a little
support in this developing era, she will
definitely leverage that support into
brighter future for herself, for her
family and for her world, as we all
share.
May this inspire all, to preserve quests
to excel and empower with knowledge.
May 2018| 41
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44. A Contributor in Sales
Performance Best
Practices of World Class
Sales Organizations
In modern India, an increasingly large number of women are engaged in the informal economy operating in the small
scale sectors. With proper governmental and societal support, these women can create sustainable organized and growth
oriented enterprises. Nowadays, women leaders are assertive, persuasive and willing to take risks to stand tall from the
rest of the crowd in their respective fields. Women entrepreneurship is seen as an effective strategy to solve the problems of
rural and urban poverty. This potential is to be recognized and exposed for utilization in productive service sectors for the
development of the nation. In a recent survey it is revealed that the female entrepreneurs from India are generating more
wealth than the women in any part of the world.
One of the women entrepreneurs to survive and succeed in this cut throat competition with hard work, diligence and
perseverance is Priya Sachdev, Sales Director of Miller Heiman Group. For the past 26 years, Priya has been a sales
practitioner. She began her journey as a field sales professional and gradually moved up to be a sales manager and then as a
P&L leader. In 2011, Priya started her own business venture and aligned it to the Miller Heiman Group strategic vision for
India in 2017. Today as a Sales Director and being part of the APAC team, Miller Heiman Group are investing in building
their presence in India.
Words of Inspiration that led to Success
Persistence and playfulness are the two things that keep Priya aligned to focus on her goals. Many women feel being
ambitious and goal oriented is being masculine dimension but for Priya, there is no other way to achieve the goals rather than
having a laser sharp focus. Being a business leader, Priya says “It is important to prioritize and pick 20% of the things that
Priya Sachdev
Sales Director
May 2018|
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45. need to be done
which will give you
80% of your results and
ensure you stay focused on
this.”
For Priya, being women has been a
secondary dimension in business; the first
one is being a effective business leader.
Today, her success can be summed up in a single
phrase that she believes, is the philosophy of her
life – “Gain Mind share, Get Wallet share”. This
really defines her work towards keeping the customer at
the center and then working on whatever it takes to gain
their mind share. While there is always a quota to achieve
in business, gaining mind share always gets that result as
the outcome, delivering on customers’ needs. It is to work
with them to co-create instead of looking at tactics to push
just products and services. As one works in a business
organizations there will be unconscious and conscious
biases by others about the roles women will play and how
they play them, yet it’s important to get the things done and
not over think the means to the end.
The Cornerstone of Sales Growth and Business
Transformation
The Miller Heiman Group is a sales and service
performance management and consulting organization.
They partner with several organizations to enable them to
sell more and offer services in a better way, by bringing to
them globally validated and researched intellectual property
and frameworks. At present, they are investing in
developing digital and technology tools using AI and Data
analytics to ensure organizations can do more with less
effort. The firm has been engaged with companies from IT
services to Industrial products, Healthcare
& BFSI such as GE, Vodafone, ITC
InfoTech, Tata Aig, and Mindtree which gave
them encouraging feedbacks from their clients in
India. With more than 60 offices in more than 40
countries along with nearly 350 full-time employees,
consultants and contractors, and more than 70 distribution
and franchise partners—the group is growing at more than
2.5x the rest of the sales and service industry.
An Entrepreneur’s Passionate Thoughts
Priya is engaged with number of women who have started
their own businesses and realized that most often they pick
something they are really passionate about and miss to act
on the basic ground work that is required for setting up a
new business. Creating a business plan, identifying the
constraints and the differentiators by doing market research
around the product and offering is the key to increase the
probability of business success. Being smart in setting up a
business is a critical factor to success. As one starts a
business life, one has to calculate her own salary from the
beginning. Only passion driving the business instead of
looking out for commercial success is never a good sign for
anyone in the business – men or women alike.
The biggest challenge in business is to stay true to your
positioning and to learn to say ‘NO’ early in cases, if the
customer needs are not aligned to their core competence.
Many times entrepreneurs get distracted by going beyond
their core competence just because the customer is willing
to give them a small amount of work in that space. This
distraction bleeds on resources and while in short term it
seems the right thing to do, in the long term it creates a
negative bottom line impact. Priya said “Stay focused and
say no if it doesn’t fit your story rather than spread your
resources too thin.”
Portraiting a Bright Future
Building a high performance team is getting tougher in
today’s market and she is hoping it is possible to overcome
this constraint by leveraging technology and new platforms.
Priya claims “We want to become a leader in the space we
operate in and getting encouragement from our clients
gives me the validation that we are on the right track.”
There is validation of this as they are having more
engagement on transformational projects where their
customers get higher returns of their investments by
working with them. Priya works through a vision with the
only concern being to find like-minded people who can
work within their team.
Knowing you can’t win
all is important, yet
chasing what you
want to win is
the key
W MEN
The SuccessfuLBusiness10
ToWatch In2018
May 2018| 43
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46. Women
Although roughly the same number of male and female
entrepreneurs starts the businesses every year, women
are 68% more likely to run businesses out of their
homes compared to their male counterparts. This is
predominately due to lack of funding women entrepreneurs
secure for their business ventures. Lack of funding leads to a
host of complications. From finding appropriate office space, to
hiring employees, and achieving a semblance of work-life
balance, lack of funding means many new women owned
businesses are bound to fail. In addition, it is often more
challenging for female entrepreneurs to identify and partner
with long-term investors and mentors.
In last few years the number of successful women
rd
entrepreneurs is significant. Women make up for 1/3 of female
entrepreneur globally although the route to envisaging and
establishing business comes with unknown hurdles.
Enter E2E Research founder, President & CEO, Rupa Raje,
who focused less on roadblocks and more on what could be
accomplished when she started a global research company
in 2010.
Rupa’s story
Entrepreneurship has always been an important
part of my life. From an early age my father
played a major role in passing on traits
required for managing and driving a
successful business. These traits
(possessing inner strength,
Analyzing and Overcoming
Challenges in Business
Women
Entrepreneurs
Rupa Raje
President & CEO
Entrepreneurs
May 2018|
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47. self-confidence and marketing skills) were instrumental in
achieving success.
Other attributes were acquired along the way identifying
vision and mission, recognizing, analyzing, and capturing
opportunities, embracing change, and finding the courage
for persevering in the face of resistance combined to form a
strong entrepreneurial foundation for me.
As a woman business owner, I have embraced the
importance of testing assumptions, calculating loss against
risk, asking questions (and becoming more creative in the
process), and having the courage required for turning
possibilities into reality. For successful entrepreneurs,
possessing inner strength, self-confidence, and marketing
skills leads to overcoming barriers, and this is particularly
true for women business owners.
Although women entrepreneurs face common global
challenges, some challenges are specific to what I have
observed (and experienced) in India:
7Socio-cultural barriers in the form of traditions, customs,
and stigmas.
7Male dominated social norms, gender superiority, and
inequalities found in social and business interactions.
7Lack of support in managing and achieving work and
home life balance. (Specially working late hours) .
7Addressing and overcoming gender-associated tasks and
responsibilities.
7Controlling and subverting emotional turmoil.
7Suspicions encountered during travel, including dining
alone and renting hotel accommodations on my own.
One would think these scenarios no longer exist in 2018,
but that is not the case in this world.
On a more positive note, I have observed, supported, and
celebrated women managing (and excelling at), balancing
family and career, overcoming illiteracy, receiving financial
assistance, acquiring technical and marketing skills, and
achieving new levels of self-confidence and for these
successes I will forever applaud and be proud of fellow
women entrepreneurs!
Having been in the Research and data analytics for more
than 15 years my experience gave me the confidence to take
the leap of faith towards entrepreneurship and co-establish
E2E Research along with Yogesh Rana. Change is not
constant and so has E2E also evolved as a Research and
Analytics firm over the last 7 years.
Technology, Research and data analytics are the core
strength and offerings of E2E. The seasoned team at E2E
understands that adding value to client experience will keep
us in business. E2E takes pride with providing services in
technology and analytics offerings to some of the global
known names of the industry. The ability to accept change
and strategize the business per the demand of the new
disruptive world, E2E is thus equipped and shaped to meet
the challenges. I am proud to have taken the center stage
and address the business in this male dominated and biased
world
We as a company are now offering solutions which will
help clients make appropriate and faster decisions towards
their business and at an extremely fair cost and quick
turnaround.
E2E also has an extremely high level of satisfaction among
employees where experienced resources are challenged
enough and fresh talent gets the opportunity to learn and
excel
With this I also urge women to have confidence and take a
step forward towards their dreams. There is nothing as
failure. Everything is an achievement along with lessons
learnt. In this era of superior technology and information
availability at its best, women can live their dreams of
running their businesses.
I made my dream a reality with sheer honesty and hard
work, you too can
Business Talk
May 2018| 45
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48. Rashi Narang
Your Pet Parenting Partner
They say that if you love what you do, you never have to work a day
in your life. Rashi Narang, founder of Heads Up For Tails, has
decided to do just this. Combining her deep love for pets and her
drive to give back to these loving companions, she designed and created her
own line of pet products to suit the particular needs of our pets. This was 10
years ago. Fast forward to 2018 and Heads Up For Tails has multiple retail stores all over the country. Besides designing their
own products, these stores offer pet parents a collection of useful and relevant pet products curated from international brands.
Heads Up For Tails - Committed to Variety and Customization
Heads Up For Tails is one of India’s first retail brands tht caters exclusively to all ‘paws’. It was when Rashi hunted for a
present for her own dog, Sara, that she realized that pet parents had a limited range to choose from. This inspired her to stock
her shelves with as much variety as possible. “Every pet has their own individual needs and by offering plenty of variety, we
hope to cater to them,” says Rashi. Heads Up For Tails aims to provide pet parents with everything they could need to make
their pets happier. Their product range includes comfy, customized dog beds, chic collars, leashes, fashionable dog apparel
and even safe, sturdy, utilitarian products like seat belt harnesses, specific shampoos, special dog food and even raincoats!
They hope that with these products, pets’ lives are not limited to staying at home and they can safely take on bigger roles in
their parents’ lives – whether it is accompanying them on road trips or going hiking! They sell their products online via their
Aiming to create a true
differentiation in the
Indian pet space and
address pet parenting
related problems
Rashi Narang, Founder
May 2018|
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49. website and also have offline stores in Delhi, Mumbai,
Pune and Bengaluru.
A company that hopes to celebrate the lives of pets, their
core team is committed to the well-being of all things furry.
Being pet parents themselves, they draw on their own
experience to create and curate pet products that are useful
to strengthen the pet-parent relationship. By providing
quality products and services, they also hope to promote
responsible pet parenting.
The core team keeps up with the latest research in the pet
world, so that they can offer their customers products that
keep their pets healthier, safer and happier. Heads Up For
Tails’ inventory goes beyond grocery-store variety and
includes pet products from trusted international brands like
Kong, Ruffwear, Orijen and Little BigPaw. Besides sniffing
out the best from brands across the world, they have their
own ‘Barkery’ which dishes out freshly baked, wholesome
and handmade cookies, cakes and cupcakes for pets.
Hard Work Pays Off
Though there are many special moments that stand out
despite the challenges she faces every day, Rashi is truly
proud of certain achievements that have been possible
thanks to the relentless hard work of her entire team. One
of the biggest achievements is winning the Lufthansa
Runway to Success 9Season 4 from amongst 60,000 top
entrepreneurs of the country. Rashi says “Being grilled by a
top jury and investors on live TV over several weeks, and
competing with many of the BEST entrepreneurs in the
country and WINNING was definitely something that I
cherished!” She is truly grateful to be able to reach out to
thousands of pet parents and their pets across the country.
Heads Up For Tails was also named “Brand of the Year” at
the prestigious World Branding Awards - Animalis Edition
that was recently held at the HofBurg Palace, Vienna. She
was also a recipient of a Women’s Icon Awards, Asia held in
Singapore and the Sparks Awards by Your Story. She was
one of the 50 Most Impactful Social Innovators by Global
CSR Awards in March 2018.
Rashi’s Advice to New Entrepreneurs
It’s not easy, but with the right idea and a strong mindset,
dreams can be made reality. Rashi says, ‘Follow your
dreams’to those who want to start out their own
businesses. “What’s important is to have a clear vision of
where you are headed, and execute as much as you can.
Without execution, an idea just remains an idea. You will
never have all the answers, so seek out people who can
help and learn every day.”
The beauty of entrepreneurship is that everyone has their
own story. There is no one path that works for everyone
and no conditions that are set in stone. Follow your heart
and believe that you are much more capable than people
may think. What worked best for Rashi was understanding
her customers by putting herself in their shoes, and
empathizing with them. This is how Heads Up For Tails is
able to provide pet parents with relevant and useful
products. It is also what sparks innovation in design that
Heads Up For Tails is known for.
What does the Future Hold?
Scaling up is definitely a challenge for any company and
the team at Heads Up For Tails has learnt a lot in the last
two years. Now, they are focusing on really growing the
company via more offline stores along with their online
presence. Over the next twelve months, they are aiming to
expand their offline presence with ten stores across the
country. They are also focusing on growing their ‘Pet
Parenting Partner’vertical via the content on their blog,
social media and YouTube channels. They aim to connect
to their customers on a pet parent to pet parent level so
they are able to share their experiences, tips and stories of
pet parenting. The organization feeds many dogs in need
every day so hoping to scale up that effort multi fold with
the HUFT Foundation. The company is also working on
launching the ‘Heads Up For Tails Foundation’ to help
animals in need and to support as many animals as they
can. One of the aims of this foundation is to be able to feed
over a hundred dogs in need, every day.
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ToWatch In2018
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