In recent years we have seen explosive growth in disposable content – from users and brands alike. And today, 1/3 of most viewed Instagram Stories are now created by businesses.
This webinar looks at the rise of Stories – and explores the psychology behind disposable content, how brands are using it creatively and how paid media can be used for amplification and targeting.
Curious about Facebook’s new cryptocurrency Libra? Confused about the rise of video game partnerships through the likes of Fortnite? Or do you just want to know more about the latest influencer crackdown?
This edition of the State of Social explores these new trends, along with the latest stats and key format updates from all the major social platforms.
Did you miss Facebook’s F8 this year? Worry not. In our webinar, we explore and discuss the latest trends emerging from the annual gathering bringing together developers, digital marketers and tech aficionados.
What's Next: Impact of Technology on Consumer BehaviorOgilvy Consulting
What are companies doing in the financial services industry to succeed at targeting a younger generation?
How did we get to a state in which we trust technology more than a face-to-face conversation?
Josh Peter, Senior Experience Designer at Ogilvy, leads this session on the business impact of technology on consumer behavior.
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
With more than 2 billion monthly active users, Facebook is undeniably the most popular social network in the world. But how much do you know about the other platforms making their way to the top?
Disrupting the world's social landscape, these companies are rivaling the top players with new features, often uniquely tending to the needs of niche markets.
As influencer marketing continues to evolve and mature, more and more brands are doubling their investment this year. In this week’s webinar, we will deep dive into how to get influencer marketing right for your business. This session will be led by Kathy Baird, Managing Director of Content & Social at Ogilvy North America and Robert Davis, Head of Advance Video Practice at Ogilvy New York.
We will look at:
- Latest influencer trends
- Methodology to working with influencers
- What to look out for in the second half of the year
Curious about Facebook’s new cryptocurrency Libra? Confused about the rise of video game partnerships through the likes of Fortnite? Or do you just want to know more about the latest influencer crackdown?
This edition of the State of Social explores these new trends, along with the latest stats and key format updates from all the major social platforms.
Did you miss Facebook’s F8 this year? Worry not. In our webinar, we explore and discuss the latest trends emerging from the annual gathering bringing together developers, digital marketers and tech aficionados.
What's Next: Impact of Technology on Consumer BehaviorOgilvy Consulting
What are companies doing in the financial services industry to succeed at targeting a younger generation?
How did we get to a state in which we trust technology more than a face-to-face conversation?
Josh Peter, Senior Experience Designer at Ogilvy, leads this session on the business impact of technology on consumer behavior.
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
With more than 2 billion monthly active users, Facebook is undeniably the most popular social network in the world. But how much do you know about the other platforms making their way to the top?
Disrupting the world's social landscape, these companies are rivaling the top players with new features, often uniquely tending to the needs of niche markets.
As influencer marketing continues to evolve and mature, more and more brands are doubling their investment this year. In this week’s webinar, we will deep dive into how to get influencer marketing right for your business. This session will be led by Kathy Baird, Managing Director of Content & Social at Ogilvy North America and Robert Davis, Head of Advance Video Practice at Ogilvy New York.
We will look at:
- Latest influencer trends
- Methodology to working with influencers
- What to look out for in the second half of the year
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
New platform updates and shifting consumer view points are shaping how brands and consumers interact with each other. Check our 60-minute power session exploring the ins and outs of the latest trends in social media.
#OgilvyCannes 2014 Social Impact Report at #CannesLionsOgilvy
MediaWeek:
"Ogilvy also had the most prominent unofficial hashtag at the event, #ogilvycannes, which accounted for 82 per cent of mentions of unofficial hashtags with 27,132 mentions."
"Ogilvy demonstrated the value of a well-oiled social machine, with its own strategy playing a significant role in driving the agency to the top of the brand charts."
Salesforce quote: “Ogilvy was the dominant brand at Cannes Lions 2014, clocking 22,652 mentions online [during the week]. It jumped in early with a well-executed social strategy that even propelled Abraham Lincoln into one of the leading celebrity spots over the opening weekend – quoting his famous stance that ‘the best way to predict your future is to create it.’”
Links:
MediaWeek: http://www.mediaweek.co.uk/article/1300680/ogilvy-crushes-google-twitter
Salesforce: http://www.slideshare.net/ExactTarget/saturday-36254344?ref=http://www.mediaweek.co.uk/article/1300680/ogilvy-crushes-google-twitter
BuzzRadar: http://www.buzzradar.com/the-power-of-storytelling-cannes-lions-2014/
In this week’s webinar, we’ll reveal how Ogilvy can help brands navigate the ‘wild-west’ of the influencer landscape and how to leverage new tools combined with clear strategic thinking to pinpoint the influencer goldmine.
We’ll cover:
- The changing role of influencers
- The six types of influencers
- How utilizing Network Theory allows for better influencer identification
Our 60-minute power session covering the latest research, updates and case studies in social media. Find out what’s next for shopping on Instagram, the most recent data intelligence from Facebook on video and much more.
Debunking the Myths of Social Customer Care by Hootsuite & ZendeskHootsuite
Our experts from Hootsuite & Zendesk share how organization can benefit from being customer-obsessed on social media—and provide actionable tips on how to start making changes. Download e-book here: http://ow.ly/ElS1303sks3
---------------------------------------------------------------------------
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Seduced by the allure of big data and analytics, many companies are overlooking the true power of integrating deep human understanding to drive transformational action. This short presentation shows how companies that combine leading edge analytics with deep customer understanding will be able to unlock significant competitive advantage.
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Enjoy!
Social listening has seen dramatic changes in the past few years. It has evolved to go beyond social insights and now incorporates image analysis, blended data sources and real-time listening. So, what will social listening look like in five years time?
In this weeks webinar we'll be answering this question with an outlook on the changing landscape of social analysis.
There are several consumer trends that influence how we consume and use social media. Knowing this, we pulled together a few predictions from our Access Emanate digital experts on the hottest social media trends we expect to see take shape in 2017.
Second wave creators are leading the online video industry and generating more buzz than ever!
You’ll learn about what the biggest creators and influencers are up to, the importance of super fans, best practices, and what Facebook and YouTube can bring to the table.
It was definitely an exciting year at VidCon so don't miss out!
Since its inception over a decade ago, social media has grown from a ‘fad’ to one of the most defining movements of our generation.
So what 8 trends can we expect to see in 2016?
eMarketer Webinar: Eight Trends to Watch for Social Marketing 2015eMarketer
Wondering where you should place your time, attention and money in social media next year? Topics in this webinar include: How marketers are budgeting and organizing for paid vs. organic social marketing. Why mobile is critical and how video fits in. How real-time marketing is evolving and what this means for marketers. Why Facebook-first won’t always be the right strategy.
Another year, another celebration of online video! In this webinar, Ogilvy’s Rob Davis and Justine Herz do a webinar report from the world's largest online video conference, VidCon.
VidCon brings brands, creators and fans together for an energetic week full of strategies, content and insights. It's the place that folks go to get a look at the future and come away realizing that the future is now!
Missed Nudgestock 2019 earlier this month? Don’t worry, get the complete download from our annual festival of Behavioural Science this week!
We have pulled together all the stimulating, fascinating, thought-provoking, mind-blowing highlights that you need to know, into just 60 minutes.
special thanks for:
Alexandra Sharina,
Asya Kulikova & #arg_team,
Anna Kasimovskaya for this todo.
credits:
blog.kissmetrics.com/7-social-media-trends/
blog.bufferapp.com/social-media-trends-2018/
sproutsocial.com/insights/marketing-trends/
sproutsocial.com/insights/social-media-trends/
inc.com/zoe-henry/social-media-fails-2017.html/
inc.com/larry-kim/9-social-media-trends-to-pay-attention-to-in-2018.html
socialmediatoday.com/news/social-media-trends-in-2018-infographic/517131/
forbes.com/sites/jaysondemers/2017/12/27/7-social-media-trends-that-will-dominate-2018/#3e2e433025fb/
adweek.com/digital/penny-wilson-hootsuite-guest-post-5-trends-that-will-shape-social-media-in-2018/
Today, social media is one of the fastest changing industries. Sometimes a cutting-edge technology changes the social game, or an old idea. The results always have a huge impact and 2017 will be no different. Here are few trends that might be at the forefront of the social media landscape in the coming times.
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
New platform updates and shifting consumer view points are shaping how brands and consumers interact with each other. Check our 60-minute power session exploring the ins and outs of the latest trends in social media.
#OgilvyCannes 2014 Social Impact Report at #CannesLionsOgilvy
MediaWeek:
"Ogilvy also had the most prominent unofficial hashtag at the event, #ogilvycannes, which accounted for 82 per cent of mentions of unofficial hashtags with 27,132 mentions."
"Ogilvy demonstrated the value of a well-oiled social machine, with its own strategy playing a significant role in driving the agency to the top of the brand charts."
Salesforce quote: “Ogilvy was the dominant brand at Cannes Lions 2014, clocking 22,652 mentions online [during the week]. It jumped in early with a well-executed social strategy that even propelled Abraham Lincoln into one of the leading celebrity spots over the opening weekend – quoting his famous stance that ‘the best way to predict your future is to create it.’”
Links:
MediaWeek: http://www.mediaweek.co.uk/article/1300680/ogilvy-crushes-google-twitter
Salesforce: http://www.slideshare.net/ExactTarget/saturday-36254344?ref=http://www.mediaweek.co.uk/article/1300680/ogilvy-crushes-google-twitter
BuzzRadar: http://www.buzzradar.com/the-power-of-storytelling-cannes-lions-2014/
In this week’s webinar, we’ll reveal how Ogilvy can help brands navigate the ‘wild-west’ of the influencer landscape and how to leverage new tools combined with clear strategic thinking to pinpoint the influencer goldmine.
We’ll cover:
- The changing role of influencers
- The six types of influencers
- How utilizing Network Theory allows for better influencer identification
Our 60-minute power session covering the latest research, updates and case studies in social media. Find out what’s next for shopping on Instagram, the most recent data intelligence from Facebook on video and much more.
Debunking the Myths of Social Customer Care by Hootsuite & ZendeskHootsuite
Our experts from Hootsuite & Zendesk share how organization can benefit from being customer-obsessed on social media—and provide actionable tips on how to start making changes. Download e-book here: http://ow.ly/ElS1303sks3
---------------------------------------------------------------------------
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Seduced by the allure of big data and analytics, many companies are overlooking the true power of integrating deep human understanding to drive transformational action. This short presentation shows how companies that combine leading edge analytics with deep customer understanding will be able to unlock significant competitive advantage.
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Enjoy!
Social listening has seen dramatic changes in the past few years. It has evolved to go beyond social insights and now incorporates image analysis, blended data sources and real-time listening. So, what will social listening look like in five years time?
In this weeks webinar we'll be answering this question with an outlook on the changing landscape of social analysis.
There are several consumer trends that influence how we consume and use social media. Knowing this, we pulled together a few predictions from our Access Emanate digital experts on the hottest social media trends we expect to see take shape in 2017.
Second wave creators are leading the online video industry and generating more buzz than ever!
You’ll learn about what the biggest creators and influencers are up to, the importance of super fans, best practices, and what Facebook and YouTube can bring to the table.
It was definitely an exciting year at VidCon so don't miss out!
Since its inception over a decade ago, social media has grown from a ‘fad’ to one of the most defining movements of our generation.
So what 8 trends can we expect to see in 2016?
eMarketer Webinar: Eight Trends to Watch for Social Marketing 2015eMarketer
Wondering where you should place your time, attention and money in social media next year? Topics in this webinar include: How marketers are budgeting and organizing for paid vs. organic social marketing. Why mobile is critical and how video fits in. How real-time marketing is evolving and what this means for marketers. Why Facebook-first won’t always be the right strategy.
Another year, another celebration of online video! In this webinar, Ogilvy’s Rob Davis and Justine Herz do a webinar report from the world's largest online video conference, VidCon.
VidCon brings brands, creators and fans together for an energetic week full of strategies, content and insights. It's the place that folks go to get a look at the future and come away realizing that the future is now!
Missed Nudgestock 2019 earlier this month? Don’t worry, get the complete download from our annual festival of Behavioural Science this week!
We have pulled together all the stimulating, fascinating, thought-provoking, mind-blowing highlights that you need to know, into just 60 minutes.
special thanks for:
Alexandra Sharina,
Asya Kulikova & #arg_team,
Anna Kasimovskaya for this todo.
credits:
blog.kissmetrics.com/7-social-media-trends/
blog.bufferapp.com/social-media-trends-2018/
sproutsocial.com/insights/marketing-trends/
sproutsocial.com/insights/social-media-trends/
inc.com/zoe-henry/social-media-fails-2017.html/
inc.com/larry-kim/9-social-media-trends-to-pay-attention-to-in-2018.html
socialmediatoday.com/news/social-media-trends-in-2018-infographic/517131/
forbes.com/sites/jaysondemers/2017/12/27/7-social-media-trends-that-will-dominate-2018/#3e2e433025fb/
adweek.com/digital/penny-wilson-hootsuite-guest-post-5-trends-that-will-shape-social-media-in-2018/
Today, social media is one of the fastest changing industries. Sometimes a cutting-edge technology changes the social game, or an old idea. The results always have a huge impact and 2017 will be no different. Here are few trends that might be at the forefront of the social media landscape in the coming times.
What might the future of social media look like?CharityComms
Tony Wright, head of creative strategy, Eight & Four
Marie Faulkner, senior social media manager, Marie Curie
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Fluid Communication Channels and the Marketing and Communications 'Ideas Boom'Jo Scard
The recent ‘ideas boom’ in marketing and communications in Australia highlights the need to revolutionise communications, moving beyond traditional channels to more fluid ones to suit the intended audience.
Presentation by Jo Scard from Fifty Acres at the National Public Sector Marketing and Communications Summit in Canberra on August 23, 2016.
Links:
PEW Social Media Usage Study: 2005-2015: http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/
Cisco report: http://www.cisco.com/c/dam/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf
Chewbacca Mom: https://www.facebook.com/candaceSpayne/videos/10209653193067040/
Inigo Montoya GIF: http://gph.is/24GRaaP
NT News tweet: https://twitter.com/TheNTNews/status/763133836871905281
Antarctic Ocean Alliance Facebook post: https://www.facebook.com/AntarcticOceanAlliance/posts/1192226690834583
Coca Cola Chok Chok: https://www.youtube.com/watch?v=pEDsERv-
rFA
Magnum Pleasure Hunt: https://www.youtube.com/
watch?v=LD4uiqejOLg
Social media in the risk adverse education sectorSTUART HOWIE
How do employees in a risk adverse workplace reconcile the positives of using social media with the restrictions of their organisation? Here's a Flame Tree Media presentation on finding the right balance in the education sector - a minefield of reputational and other threats. This presentation also gives some cool facts and insights into social media as it stands now - platform by platform.
Emerging Technologies + Demographics: What this Means for Social?Brie Stewart
Web 3.0 - Investigating the Future of Social Media Congress (17-19 JUNE 2015). The Grace Hotel, Sydney.
Speaking on the future of social media. And by future... not in 10 years time, or 5 years, not even in 1 year - but tomorrow, next month - maybe the next 6 months. How can you and your business be prepared to embrace what's next; utilising the full power of technology and marketing tactics.
When the whole world is focused on the same thing, we rely on social media to express ourselves and feel connected. 2020 has been the year of disruption: Climate Crisis, COVID-19, Racial Justice, #BlackLivesMatter. What can we take away from all this in a business context? And what on earth can we say on social media — as a brand — when the entire country/world is laser-focused on one hot button issue? Apparently, a lot.
The quick and dirty social media update roundup - new features, business directions, new tools to use and trends to keep in mind when planning your social media strategy as a small business.
Social Media is the most dynamic digital marketing channel that keeps evolving on macro and micro levels. Be it the advent of AR/VR or data security on Facebook, digital marketers need to keep up with the latest trends to align their businesses accordingly.
The Next Wave: Emerging Trends in Nonprofit Social Media MarketingBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will provide a framework for evaluating the best platforms for your unique organization, as well as ideas for creating great social media content your audience will love.
Bringing the Audience - Integrated Marketing Communications 101 and BeyondWest Muse
Marketing messages haunt our every waking moment in a never-ending stream of information via broadcast, print, and the web. Today, more than ever, there is a need to reach visitors in creative, life-enriching ways, to break through the cacophony and engage diverse audiences. This session explores integrated marketing communication strategies that weave traditional marketing and public relations, such as broadcasting and print, with social media avenues, internal and external events, and partnership opportunities to create a tapestry of community enrichment.
Webinar: When Should You Use Instagram Stories vs. Feed?Falcon.io
Instagram is on the rise, and more and more brands are looking to establish an Instagram presence in order to better tap into their audience's interest. But there is a key challenge in modern Instagram publishing. Instagram Stories vs. Feed: Which is best?
Watch full webinar: https://www.falcon.io/webinars/stories-vs-feed/
What's it take to do smart social in 2018? Insights and key trends for brandsZeinaKhodr1
So what’s it take to do smart social? These days everyone’s a publisher creating daily random acts of content. The rate of change in the social media world hasn’t slowed at all. The bigger social gets, the bigger the conversations become, and the more there is to consider for all involved. Some of the big social media conversations in 2017 centred around trust, health, political influence, privacy, regulation, and advertising. It was a tough year for marketers to know where they stood in relation to the big platforms, what approach was best, what were the ‘right’ results, and what was required to grow their brands’ social presence
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
The Covid-19 pandemic is now just one of several crises to which we are all adapting. While the world is in various stages of reopening after the first Covid-19 wave, there is no consensus on what the next wave will look like or the severity of its impact. Many were quick to declare that our behaviours and attitudes had been fundamentally and forever shifted by the pandemic and the resulting lockdown. But what has really changed, and what changes will be sustained? How do brands and businesses plan for this uncertain future?
In Conversations That Matter—The Return To Growth in Turbulent Times, our speakers will discuss the challenges to returning to growth facing brands around the world.
With global economic slowdown looming, research shows many organisations are turning to mergers and acquisitions to achieve growth. Consequently, this creates a crucial inflection point for business and brand. It is one of those rare moments where brand rises to the top of the Executive agenda. The stakes are high, and failure to understand the role of brand in M&A is the most common reason for collapse.
Through real-life case studies, in this session we will share a unique approach from Ogilvy Consulting that answers the critical brand and naming questions, and how our approach can impact the long-term ability for an organisation to achieve its objectives.
In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
Nudgestock 2020 – Necessity is the Mother of ReinventionOgilvy Consulting
Every year, Ogilvy Consulting's Behavioural Science Practice hosts Nudgestock — the world’s largest festival of creativity and behavioural science. Ordinarily, this event is held on the British Seaside (a cunning strategy to help people focus on the day) with approximately 400 in attendance. However this year, as a result of Covid-19, we tried something different...and the results were astonishing.
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.
What's Next: Celebrating Eid in a time of isolationOgilvy Consulting
Join us to celebrate Eid, and understand how 1.8 billion Muslim consumers have adapted for the occasion and the preceding month of Ramadan in an era of isolation.
Focusing on Ogilvy's six baseline Ramadan and Eid trends, we’ll give insights and examples of what changed this year and what important commercial, consumer and D&I strategies brands can learn and apply across their business.
What's Next: Unlocking a powerful corporate culture in turbulent times and be...Ogilvy Consulting
Fast growth, diversification, turbulent times and beyond… when an organisation is at a turning point, its corporate culture is often harmed. This webinar helps leaders and companies to accompany their transformation and make their corporate culture a change accelerator, instead of an obstacle.
Starting with anthropological principles and ending with a bespoke method, the session considers inspiring cases of powerful corporate cultures that bring to life business strategy in the Covid context and beyond - to continue exciting and retaining talent!
What's Next: Now, Next & Beyond - Preparing people to return to the workplaceOgilvy Consulting
Organisations need to be ready to confront the issues concerning a post-COVID–19 workplace. Business guidance and employee sentiment is changing rapidly. But, importantly, how we prepare our people and ensure we have plans in place to work together will be critical for recovery. Join us to explore how businesses can get ready and be best prepared to reintroduce employees to the workplace
What's Next: Rapidly adjusting your customer experience strategy for the "new...Ogilvy Consulting
This week we’ll talk through the customer experience impact of changing customer mindsets and behaviours that have come with COVID-19, introduce the AWARE framework for rapid customer experience strategy modification and talk through some examples of how brands are already adjusting their strategies to meet customers’ current needs.
What's Next: Using technology to engage employees & build businessesOgilvy Consulting
Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning.
What you might not know is that at Ogilvy we have a specialist practice dedicated to employee engagement, experience and supporting businesses to get the most out of their people, systems and processes. In this week's webinar, our team draw on their experience delivering programmes through business crisis (shut down and restart), and offer support in how to navigate shocks, high impact events and business change in a sure-footed manner.
What's Next: Health & Wellness - Disruption & Adapting for the ReboundOgilvy Consulting
The COVID-19 crisis is rapidly changing how individuals are managing their health and well-being, approaching life with more gratitude and resilience. Digital health solutions adoption is booming as are some wellness sectors, and will contribute to the emergence of new healthcare models faster than expected.
In this webinar, learn how it will become essential for any healthcare provider to propose compassionate and empathetic care experiences to their clients, leveraging wellness to stay relevant in these turbulent times. Join us to understand some quick wins and envision your post-crisis healthcare shift.
What's Next: Using technology to engage employees and build businessesOgilvy Consulting
Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning.
We are currently in the midst of the most disruptive global crisis seen in decades. There is little doubt that the aftermath of COVID-19 will have life-changing impact on societies, political systems and economies. And it will likely be the single-most important catalyst in modern history for changing consumer behaviour and attitudes. This is a defining moment for Brands, and how they react – what they do – will not only impact short-term survival, but more important, the long-term brand health that is critical to future growth.
Our speakers will draw on prior experiences with SARS, the 2008 financial crisis and the current realities in Asia, Europe and the US. In this week’s webinar they will discuss what your brand should be thinking about and how to plot a course through this world-redefining period.
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...Ogilvy Consulting
In the ever-changing and shifting world of expectations, disruption, and experience; brands are having to face the real challenge of transforming and evolving in an existential crisis against the possibility of becoming inconsequential. In this week’s webinar, we’ll talk about one of the most personal and public transformations in the industry with our very own Ogilvy UK CEO Michael Frohlich.
Michael will talk about the dos and don’ts he learned along the way when transforming a company, but also his observations, on the opportunities and challenges he encountered along the way.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
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#conversion
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
2. Welcome
Gabriel Araujo
Global Chief Creative Officer
Ogilvy Social Lab
Awie Erasmus
Strategy Director
Ogilvy Social Lab
Christophe Chantraine
Head of Media
Ogilvy Social Lab
José Arteaga
Creative Digital Strategist
Ogilvy Consulting
Laurie Close
Senior Strategist
Ogilvy Consulting
4. Do you
want this
deck?
It will be available for download
shortly after the webinar on:
slideshare.net/socialogilvy
Ogilvy staff: It’s also on
The Market!
themarket.ogilvy.com
12. Source: Chauvet cave in France; Source: The evolution of Storytelling, Reporter Magazine (2015)
From the first cave drawings to oral traditions and
written words to the use of technology.
Yesterday: Stories have always been told and always will be
14. A short History of Social Media
Source: The History of Social Media, SocialMediaToday.com (2018); The History of Social Media, Miriam J. Johnson (2015); Active social media users, Hootsuite (2018)
1969
Military’s first
social media
attempt
1997
Start of social
sites with Six
Degrees &
Google.com is
registered
2002
Friendster is
created and
launched
2003
LinkedIn gave
people a place
to post their
resume
2004
Facebook was
launched &
Google created
Gmail
2006
MySpace is
booming &
Twitter is
launched
2010
Instagram is
launched
2013
Vine is launched
and bought by
Twitter, MySpace
re-launches &
Yahoo buys Tumblr
2005
Birth of
YouTube
2009
Foursquare is
launched
2011
Launch of
Snapchat
2015
Periscope is
purchased by
Twitter
2018
VR, Fake News,
live videos and
so much more
emerge
3.196B
people are crazy
about social media
!
Yesterday: Social media gave us the tools to tell our stories
15. Source: The Ups and Downs of Social Media, Harvard (2018); Top 10 Reasons for Using Social Media, GlobalWebIndex (Q3 2017)
Relationships
Exploration
Browsing
Self-expression
Why use Social Media?
to stay in touch with what their
friends are doing.
to stay up-to-date with news and
current events.
to fill up
spare time.
to share their opinion on
social media.
42%
41%
39%
30%
Yesterday: Social media gave us the tools to tell our stories
17. But soon it became a highly curated space.
People became obsessed and stressed out with
curating the perfect social profile.
Source: The Ups and Downs of Social Media, Harvard (2018); Social Media and Teen Anxiety, Harvard (2017)
Today: Social media became a big part of our daily lives
18. Today: Social media became a big part of our daily lives
“A quick post turned into 30 minutes of editing, writing, deleting, rewriting, finding tags and
pushing yourself to finally publish it, only to spend another 30 minutes monitoring the number
of likes that came in. Then, you’d be feeling anxious and starting to worry if the number
didn’t increase enough every time you pulled to refresh.”
Mary (24)
Source: Psychcentral.com (2016)
19. Source: Global ad spending by medium, Zenith (2018); SocialFlow (2016)
This resulted in a drop in
user engagement.
Today: Social media became a big part of our daily lives
20.
21. Source: Active social media users - Global social media research summary, Hootsuite (2018)
60% follower growth per quarter of Snapchat during their first year.
2,500% snaps per day during the first year of Snapchat.
Today: Social media became a big part of our daily lives
23. Snaps and ephemeral content became an
instant hit, supported by celebrities using it.
Source: Snapchat (2018)
24. Snapchat clones popped out on every social network.
Oct2013
Snapchat
Stories
Aug2016
Instagram
Stories
Feb2017
WhatsApp
Status
Mar2017
Facebook
Stories
Mar2017
Messenger
Day
Mar2017
Medium
Stories
Jun2017
Skype
Highlights
Oct2017
Page
Stories
Nov2017
YouTube
Reels
Apr2018
Netflix
Mobile Movie
Previews
2,500%
snaps per day during
the first year.
Today: Stories was the reaction to overly curated social life
25. 0
100
200
300
400
Mar 16 May 16 Jul 16 Sep 16 Nov 16 Jan 17 Mar 17 May 17 Jul 17 Sep 17 Nov 17 Jan 18 Mar 18 May 18
130
148 154 161
173 178
187 191 188
0
100
150
200
300
400
Sources: Company filings & Statistica
150
173
Worldwide daily active users of stories
Today: Stories was the reaction to overly curated social life
26. People
started to
love Stories
to tell their
story.
of daily Instagram users create or
consume a Story.
Stories growth rate compared to
newsfeed.
Higher completition rate for Story
videos compared to Newsfeed videos.
Source: As Snapchat growth stalls out, Facebook Stories hits 150 million daily active users, Business Insider (2018); Statista (2018)
60%
15x
7,8x
Today: Stories was the reaction to overly curated social life
27. 8 Reasons Why
People love Stories and will continue doing so.
Today: Stories was the reaction to overly curated social life
28. Authenticity
1 opt for Stories instead of Newsfeed
to see unfiltered content.
Stories helps them be more
authentic with friends and family.
64%
47%
Source: How Do People Perceive and Use Instagram Stories and Feed?, FacebookIQ (2018)
Today: Stories was the reaction to overly curated social life
29. FOMO
2 are afraid of missing out on events,
news and status updates.
of adults check social media at least
10 times a day.
56%
56%
Today: Stories was the reaction to overly curated social life
Source: Beware of Social Media Addiction It May Cause FOMO Anxiety, LinkedIn (2018); Study Finds (2018)
30. Access
3 Walled gardens = restricted access
are drawn to Stories because
content disappears after 24hrs.44%
Today: Stories was the reaction to overly curated social life
Source: Independent UK (2017)
31. True mobile
4 Access social media via smartphone
95%
2.95bn
Today: Stories was the reaction to overly curated social life
Source: Global social media research summary 2018, SmartInsights.com (2018); Statista (2018)
Active mobile users
33. Fun
6 opt for Stories to discover playful
and funny content.
have responded to messages only
using GIFs or emojis.
63%
56%
Today: Stories was the reaction to overly curated social life
Source: A Deeper Look Into How People Use Facebook Messenger and Similar Channels, AdWeek (2017)
34. Biology
7 skilled storytellers had more children
compared to others.
it lights up areas of the brain which
are also activated by other activities
such as eating and sex.
.53
Drug
Today: Stories became the reaction to overly curated social life
Source: How Telling Stories Makes Us Human, Time Magazine (2017); Harvard (2018)
35. It sells!
8 more interested in a product after
seeing an Instagram Story.38%
Today: Stories became the reaction to overly curated social life
Source: How Do People Perceive and Use Instagram Stories and Feed?, FacebookIQ (2018)
37. Source: As Snapchat growth stalls out, Facebook Stories hits 150 million daily active users, Business Insider (2018); Statista (2018)
Stories will be the #1 social format by 2019 .
400M
May 2018
Tomorrow: Stories are here to stay and to change the way we interact
38. “We expect Stories are on track to overtake
posts and feeds as the most common way
that people share across all social apps,”
“That’s because Stories is a better format for
sharing multiple video clips throughout your
day. The growth of Stories will have an impact
on how we build product and think about our
business, including WhatsApp and Instagram,
which are the No. 1 and No. 2 most-used Stories
products in the world.”
Tomorrow: Stories are here to stay and to change the way we interact
And it is not just us…
40. Life is unexpected.
Thats why instagram stories is growing so fast.
Because we are broadcasting life, real time, 24/7, and people love it.
They can find real connections with their interests and brands
that they can relate with.
41. We need to understand the cultural movements
to participate in real time conversations with the audience.
Instagram Stories is the best connection with the truth people are looking for.
And as they are looking for real connections, with meaning,
how about to show your truth and capture some different
emotions from your audience.
46. CONTENT FIRST
The mobile-first approach organically leads to a design that’s more
content-focused, and therefore user-focused. And the heart of the
format is content — that’s what the users are there for.
60. CREATIVE GUIDELINES
PLAY BY THE RULES OF THE FORMAT
MAKE IT WORTH PEOPLE’S TIME
PROVIDE A UNIQUE EXPERIENCE
GOOD CONTENT AT THE CORE
INTERACTIVITY MEANS ENGAGEMENT
GO LIVE OR GO HOME
65. INSTAGRAM STORIES
ADS
Up to 3 pieces of media,
either photos or videos
Creative, full screen format
with no distractions
INSTAGRAM STORIES
CAROUSEL ADS
SNAP
ADS
Up to 10 seconds full
screen vertical
Anatomy: Creative and immersive full screen format
The anatomy of ads in stories
66. Anatomy: Creative and immersive full screen format
Amplify Facebook's fast-loading full screen instant experience format
in Instagram Stories.
Seamless post-click action - available for a variety of objectives
Instant Storefront Instant Form Instant Lookbook
Instant Experiences (previously known as Canvas)
70. LOW ORGANIC REACH
average Organic Reach
for Stories*
7,5%
*Source: Social Lab internal data, October 2018
FACEBOOK’S TARGETING
reachable users in June
2018
400M
BUSINESS OUTCOME
160%
return on ad spend on average
for Social Lab clients
Funnel: Stories are a full funnel solution
Performance marketing considerations
71. LOCATION DEMOGRAPHICS
INTEREST &
BEHAVIOUR RE-ENGAGEMENT LOOKALIKE
• Video viewers
• Website visitors
• Fans / engagers
• CRM
Funnel: Stories are a full funnel solution
Focus on audiences
73. *Source: Facebook internal data, 2016
Time spent with content on mobile1.7s
Quicker on mobile than on desktop32%
Challenge: Content consumption on mobile is (very) fast
Attention and content consumption on mobile is fast
74. *Source: Social Lab internal data, October 2018 / 231 campaigns analysed.
Challenge: Content consumption on mobile is (very) fast
2 main challenges for advertisers embracing the format
View-through-Rate
12% of impressions lead to at least 3 seconds
views vs 23% with Newsfeed placements
12%
GRAB
ATTENTION
RETAIN
ATTENTION
75. *Source: Social Lab internal data, October 2018 / 231 campaigns analysed.
Challenge: Content consumption on mobile is (very) fast
2 main challenges for advertisers embracing the format
tap forward rate
Most of the Stories are not consumed until
their end
76%
exit rate
High rate of people switching to another
account’s Stories
4,68%
View-through-Rate
12% of impressions lead to at least 3 seconds
views vs 23% with Newsfeed placements
12%
GRAB
ATTENTION
RETAIN
ATTENTION
77. of IG accounts published
Stories during the period
61% average Stories published daily
by brands using the solution
1,5
Instagram Stories are an untapped opportunity in the market. While
they aren’t new anymore, we can still say their adoption remains
limited compared to other Facebook placements.
Source: Social Lab internal data, October 2018
Opportunities: The right moment to leverage stories for your business
Limited adoption of organic Stories by advertisers
78. Source: Social Lab internal data, October 2018
0
1.25
2.5
3.75
5
Banking/Insurance Fashion Automotive Charity Travel CPG Retail Healthcare Tech Entertainment Government
Publishing Frequency per vertical
Opportunities: The right moment to leverage stories for your business
79. CPM
We are here!
WHEN IT COMES TO PAID MEDIA, IT
IS THE RIGHT MOMENT TO INVEST
Opportunities: The right moment to leverage stories for your business
80. Compared to 77% going to
Facebook placements
23%
Source: Social Lab internal data, October 2018
7% 1,54€
Compared to Facebook &
Instagram Newsfeed
placements
Compared to 3,03€ on
average with Facebook &
Instagram Newsfeed
placements
SHARE OF INVEST ON
INSTAGRAM
AD SPEND ON INSTAGRAM
STORIES ADS
CPM WITH INSTAGRAM
STORIES ADS
Lower cost because of limited competition
Opportunities: The right moment to leverage stories for your business
(Global data Q2 2018) (Social Lab internal data Q3 2018) (Social Lab internal data Q3 2018)
81. LEVERAGE LATEST FORMATS TO
BOOST PERFORMANCES
Opportunities: The right moment to leverage stories for your business
82. Ads in Stories vs Carousel performances (Vans)
Opportunities: The right moment to leverage stories for your business
Regular story Carousel of stories
SWIPE-UP RATE
X2
Compared to regular ads in
Instagram Stories
COST PER SWIPE-UP
42%
Cheaper
VS
83. STREAMLINE PATH TO PURCHASE BY
SENDING PEOPLE DIRECTLY TO
PRODUCT PAGE
Opportunities: The right moment to leverage stories for your business
84. Shopping in Instagram Stories
Use product stickers to weave product
discovery seamlessly into your visual
storytelling.
A single tap lets people quickly access
additional product details.
Shopping Stickers
Opportunities: The right moment to leverage stories for your business
85. INTEGRATE STORIES ACROSS
CHANNELS AND PLACEMENTS
IN AN HOLISTIC WAY
Opportunities: The right moment to leverage stories for your business
88. Questions?
Gabriel Araujo
Global Chief Creative Officer
Ogilvy Social Lab
Awie Erasmus
Strategy Director
Ogilvy Social Lab
Christophe Chantraine
Head of Media
Ogilvy Social Lab
José Arteaga
Creative Digital Strategist
Ogilvy Consulting
Laurie Close
Senior Strategist
Ogilvy Consulting