For years and years companies have tried hard to create & manage brand ambassador communities. Some did it, most could not. Here is a presentation on the common denominators of those successful programs that did it.
Understand Your Customers' Social BehaviorsCharlene Li
Introduction to socialgraphics and the Engagement Pyramid, a way to understand your customers in addition to traditional demographics, psychographics, etc. Research forms the foundation for your social strategy. Presented by Charlene Li and Jeremiah Owyang, Altimeter Group, on January 20, 2010. Recording is also available at blog.altimetergroup.com.
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
An increased number of consumers are using the mobile web and native apps on their smartphones to research products and make purchases, however many mobile marketing efforts miss key opportunities to maximize their app ROI.
By focusing on a consumer-friendly app strategies, companies can increase their ROI, gain insight into consumers’ mobile behavior, and enhance their consumer appeal.
Download our white paper to learn more about how Gold Mobile can accelerate customer engagement, drive transactions, and reward your most loyal customers with our unique platform. Included are examples of how our platform has been utilized by other companies to help combat precise challenges and achieve specific goals.
Understand Your Customers' Social BehaviorsCharlene Li
Introduction to socialgraphics and the Engagement Pyramid, a way to understand your customers in addition to traditional demographics, psychographics, etc. Research forms the foundation for your social strategy. Presented by Charlene Li and Jeremiah Owyang, Altimeter Group, on January 20, 2010. Recording is also available at blog.altimetergroup.com.
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
An increased number of consumers are using the mobile web and native apps on their smartphones to research products and make purchases, however many mobile marketing efforts miss key opportunities to maximize their app ROI.
By focusing on a consumer-friendly app strategies, companies can increase their ROI, gain insight into consumers’ mobile behavior, and enhance their consumer appeal.
Download our white paper to learn more about how Gold Mobile can accelerate customer engagement, drive transactions, and reward your most loyal customers with our unique platform. Included are examples of how our platform has been utilized by other companies to help combat precise challenges and achieve specific goals.
RedSwan5 Digital Workshop for Marketing TeamsKim Donlan
If you aren't marketing from the customer's perspective, you are not doing as well as you could be. To help, we are sharing the core of our digital workshop for B2B marketing teams who need to creating a richer user and brand experience. This is for brands that have most of the pieces but perhaps in the wrong sequence, place or media type. This workshop is customized for clients who need to transition to a richer brand experience and stronger digital strategy. Contact Kim Donlan Kdonlan@RedSwan5.com
With every consumer expected to own up to 20 or more connected devices by the year 2020 (Source: Intel), the Internet of Things (IoT) is a channel for engagement that brands can't afford to ignore. Yet many companies are mystified by IoT, and how it fits in with their digital strategy. Watch this 1-hour webinar with Jessica Groopman and Charlene Li to learn about Altimeter's latest research on how brands can enhance the customer experience through IoT.
Watch the webinar replay at: https://www.slideshare.net/Altimeter/webinar-customer-experience-in-the-internet-of-things
Download the report at: http://pages.altimetergroup.com/customer-experience-in-the-internet-of-things-report.html
The latest statistics from WeChat place its monthly active users (MAU) at 700million, with audiences visiting the application upwards of 30 times per day.
While follower numbers for most brands continue to grow, the honeymoon appears to be over. Signs are starting to emerge that follower growth rates for brand accounts are slowing.
At the same time, the government has started to apply pressure to regulate H5 apps built onto WeChat. And Tencent itself is applying greater control over brand activities.
Brands will have to employ more effective content strategies on WeChat moving forward. In this presentation we share our tips to help brands continue to grow by attracting/retaining audiences on WeChat.
Wondering if your social media initiative is providing value to your organization? Browse through Salesforce Radian6's March 29, 2012 webinar presentation, featuring Dr. Natalie Petouhoff and learn how to take your social media metrics and turn them into valuable information for your business.
Digital marketing agency in toronto provide different methods to boost your business in the market. The role of marketing gives best impact on your business and also growing viral in whole market. that‘s why all marketer prefer digital marketing.
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
http://ow.ly/hsc9k, Each year, we check in with some of the top community managers in the industry and ask them about emerging trends, and business value to their company. Thanks to all the professionals that participated. Let’s start with an overview:
What's Next: Using Data to Create Impactful ExperiencesOgilvy Consulting
Do you understand data brings value to your business? Many marketers still struggle to prove its point in the customer experience journey. But worry not, in this webinar we will dive deeper into the world of experience design, highlight how to put data to work and how to drive tangible outcomes in the design process.
http://www.spiral16.com This step-by-step presentation from Eric Melin and Robert Madison from web monitoring solution Spiral16 goes through the 6 Practical Steps To Creating and Measuring An Effective Social Media Program.
There is a lot of excitement surrounding social media. People are doing very creative things and tying them into business gains. It’s not an exact science, but it is important to tie your efforts into supporting your company’s objectives.
This presentation will help you think about how you can identify business goals, align those goals with a social media program, establish benchmarks, set realistic targets, and measure KPIs to determine success. After it's all said and done, you can look at results and find ways to improve.
Ambedo Audio is a creative audio agency that helps brands strategically leverage professionally produced podcasts towards full digital campaigns to achieve their business and communications objectives. We're more than just a podcast production studio. We bring high production quality to our audio projects and help brands both large and small creatively package and share them through their channels - social media, email, website, and more - to achieve results. We believe that listening can change the world.
Learn more about our work and how we can help you tell your brand's story and achieve your objectives.
Did you miss Facebook’s F8 this year? Worry not. In our webinar, we explore and discuss the latest trends emerging from the annual gathering bringing together developers, digital marketers and tech aficionados.
Marketo - The definitive guide to digital advertisingDuy, Vo Hoang
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
Social media has changed. A lot.
So how should brands now approach it? Here we introduce our new POV on social media, called Deep Social, and discuss what it means for brands. We cover:
- The (new) consumer mindset
- What is Deep Social? And how do I get there?
- Why Ogilvy?
- Where are you now? A diagnostic
Unleash Social Media (and Measure Its Impact)Lauren Teague
In many companies, social media is siloed into an existing department structure rather than being allowed to act as a change agent for how teams think and operate. The fact is that social media is a tool that, when unleashed, can impact every business unit. In this presentation, Lauren Teague of Convince & Convert will share strategies for making your organization more social from top to bottom, empowering employees to act as brand advocates, and how to measure the impact of the resulting transformations. Presented by Lauren Teague (@LaurenTee) at AAF-ND in November 2015
Social@Ogilvy and OgilvyOne thought-leadership on unlocking engagement opportunities across the customer journey.
This research aims to answer a simple question. Do visible Social programmes undertake the fundamental Customer Engagement activities that drive sales, loyalty and advocacy?
Influencer Marketing has matured into a powerhouse marketing channel.
In this webinar, Rachael Cihlar and Laura Smous will provide actionable insights into what it takes to create a high performing influencer marketing practice, with less effort than you’d think. Through the use of case studies, proprietary data and actual customer examples, you’ll learn how to:
Drive programs and performance with goal setting
Optimize influencer selection for maximum ROI
Reach the right consumers, with audience targeting
Identify which influencer marketing metrics matter to you (and which don’t)
Continuously improve your influencer marketing, with analytics
Create an “always-on” influencer marketing strategy that’s vital to your success
Influencer marketing is not what it was even a year ago. It’s no longer a cumbersome process nor is it a one-off tactic. Rachael and Laura will outline the ease and efficiency of building an always-on automated influencer practice.
Download the free editable version here: http://bit.ly/1E5QRdQ
It's never too late to start planning your marketing strategy. Our 2015 marketing strategy & planning template walks you through the planning process and get executive approval from your boss. This guide is:
- Easy to use: We did all the hard work – just fill in the blanks.
- Direct: Includes a powerpoint that gets right to the point without the fluff.
- Tested over time: Helps organize the most complicated strategies.
- ROI-driven: Includes marketing budget recommendations.
RedSwan5 Digital Workshop for Marketing TeamsKim Donlan
If you aren't marketing from the customer's perspective, you are not doing as well as you could be. To help, we are sharing the core of our digital workshop for B2B marketing teams who need to creating a richer user and brand experience. This is for brands that have most of the pieces but perhaps in the wrong sequence, place or media type. This workshop is customized for clients who need to transition to a richer brand experience and stronger digital strategy. Contact Kim Donlan Kdonlan@RedSwan5.com
With every consumer expected to own up to 20 or more connected devices by the year 2020 (Source: Intel), the Internet of Things (IoT) is a channel for engagement that brands can't afford to ignore. Yet many companies are mystified by IoT, and how it fits in with their digital strategy. Watch this 1-hour webinar with Jessica Groopman and Charlene Li to learn about Altimeter's latest research on how brands can enhance the customer experience through IoT.
Watch the webinar replay at: https://www.slideshare.net/Altimeter/webinar-customer-experience-in-the-internet-of-things
Download the report at: http://pages.altimetergroup.com/customer-experience-in-the-internet-of-things-report.html
The latest statistics from WeChat place its monthly active users (MAU) at 700million, with audiences visiting the application upwards of 30 times per day.
While follower numbers for most brands continue to grow, the honeymoon appears to be over. Signs are starting to emerge that follower growth rates for brand accounts are slowing.
At the same time, the government has started to apply pressure to regulate H5 apps built onto WeChat. And Tencent itself is applying greater control over brand activities.
Brands will have to employ more effective content strategies on WeChat moving forward. In this presentation we share our tips to help brands continue to grow by attracting/retaining audiences on WeChat.
Wondering if your social media initiative is providing value to your organization? Browse through Salesforce Radian6's March 29, 2012 webinar presentation, featuring Dr. Natalie Petouhoff and learn how to take your social media metrics and turn them into valuable information for your business.
Digital marketing agency in toronto provide different methods to boost your business in the market. The role of marketing gives best impact on your business and also growing viral in whole market. that‘s why all marketer prefer digital marketing.
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
http://ow.ly/hsc9k, Each year, we check in with some of the top community managers in the industry and ask them about emerging trends, and business value to their company. Thanks to all the professionals that participated. Let’s start with an overview:
What's Next: Using Data to Create Impactful ExperiencesOgilvy Consulting
Do you understand data brings value to your business? Many marketers still struggle to prove its point in the customer experience journey. But worry not, in this webinar we will dive deeper into the world of experience design, highlight how to put data to work and how to drive tangible outcomes in the design process.
http://www.spiral16.com This step-by-step presentation from Eric Melin and Robert Madison from web monitoring solution Spiral16 goes through the 6 Practical Steps To Creating and Measuring An Effective Social Media Program.
There is a lot of excitement surrounding social media. People are doing very creative things and tying them into business gains. It’s not an exact science, but it is important to tie your efforts into supporting your company’s objectives.
This presentation will help you think about how you can identify business goals, align those goals with a social media program, establish benchmarks, set realistic targets, and measure KPIs to determine success. After it's all said and done, you can look at results and find ways to improve.
Ambedo Audio is a creative audio agency that helps brands strategically leverage professionally produced podcasts towards full digital campaigns to achieve their business and communications objectives. We're more than just a podcast production studio. We bring high production quality to our audio projects and help brands both large and small creatively package and share them through their channels - social media, email, website, and more - to achieve results. We believe that listening can change the world.
Learn more about our work and how we can help you tell your brand's story and achieve your objectives.
Did you miss Facebook’s F8 this year? Worry not. In our webinar, we explore and discuss the latest trends emerging from the annual gathering bringing together developers, digital marketers and tech aficionados.
Marketo - The definitive guide to digital advertisingDuy, Vo Hoang
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
Social media has changed. A lot.
So how should brands now approach it? Here we introduce our new POV on social media, called Deep Social, and discuss what it means for brands. We cover:
- The (new) consumer mindset
- What is Deep Social? And how do I get there?
- Why Ogilvy?
- Where are you now? A diagnostic
Unleash Social Media (and Measure Its Impact)Lauren Teague
In many companies, social media is siloed into an existing department structure rather than being allowed to act as a change agent for how teams think and operate. The fact is that social media is a tool that, when unleashed, can impact every business unit. In this presentation, Lauren Teague of Convince & Convert will share strategies for making your organization more social from top to bottom, empowering employees to act as brand advocates, and how to measure the impact of the resulting transformations. Presented by Lauren Teague (@LaurenTee) at AAF-ND in November 2015
Social@Ogilvy and OgilvyOne thought-leadership on unlocking engagement opportunities across the customer journey.
This research aims to answer a simple question. Do visible Social programmes undertake the fundamental Customer Engagement activities that drive sales, loyalty and advocacy?
Influencer Marketing has matured into a powerhouse marketing channel.
In this webinar, Rachael Cihlar and Laura Smous will provide actionable insights into what it takes to create a high performing influencer marketing practice, with less effort than you’d think. Through the use of case studies, proprietary data and actual customer examples, you’ll learn how to:
Drive programs and performance with goal setting
Optimize influencer selection for maximum ROI
Reach the right consumers, with audience targeting
Identify which influencer marketing metrics matter to you (and which don’t)
Continuously improve your influencer marketing, with analytics
Create an “always-on” influencer marketing strategy that’s vital to your success
Influencer marketing is not what it was even a year ago. It’s no longer a cumbersome process nor is it a one-off tactic. Rachael and Laura will outline the ease and efficiency of building an always-on automated influencer practice.
Download the free editable version here: http://bit.ly/1E5QRdQ
It's never too late to start planning your marketing strategy. Our 2015 marketing strategy & planning template walks you through the planning process and get executive approval from your boss. This guide is:
- Easy to use: We did all the hard work – just fill in the blanks.
- Direct: Includes a powerpoint that gets right to the point without the fluff.
- Tested over time: Helps organize the most complicated strategies.
- ROI-driven: Includes marketing budget recommendations.
Influencer Marketing: The Honeymoon is OverExperticity
Marketers are realizing that getting the most out of influencer marketing takes more than just a paid social post. It’s time to rethink who your best influencers are and how much they’re worth.
Marketing via the crowd - How personal dashboards can be used to transform un...Toby Beresford
A key insight for social media managers looking to encourage staff & students to use social media for brand advocacy is that they must build effective channels first. This approach looks at a practical way to start a capacity building program for social media amongst staff and students.
How to write your first influencer marketing strategy presentation.Webfluential Global
Every brand in the world should have an Influencer Marketing element to their overall marketing strategy. The next six (6) chapters will walk you through the detail of how to build your first Influencer Marketing strategy from scratch.
Harnessing the Power of Social Media InfluencersBBDO
Social media influencers are not replacements for celebrities. They are the new celebrities.
This presentation gives an overview of the social influencer market, and demonstrates how brands and their agency partners can best tap into the influencer resource.
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: Advanced Facebook Ads: Ad Formats & Targeting Tactics That Sell On Facebook. PRESENTATION: 360° Paid Social! - Given by Marty Weintraub, @martyweintraub - aimClear, Founder. #SocialPro #13B
Best practices for influencer marketingRustin Banks
Holly Hamann, Co-founder of TapInfluence, and Christine Wilson, Founder of MtoM Consulting, present Best Practices for Influencer Marketing. Presentation includes key strategies and tactics for optimizing the four key steps in Influencer Marketing.
1. Identifying key influencers
2. Managing relationships and content
3. Distributing content across the web
4. Measurement, tracking and content ROI
How to Build an Influencer Program (That Gets Results)Onalytica
Whether its PR, Corp Comms, Content Marketing or otherwise, chances are you're already running an Influencer Program. However, while influencing activity is becoming increasingly critical to businesses, traditional programs are difficult to scale, and it's hard to demonstrate their value - here are some tips to get some real results out of your Influencer Program, and boost your Influencer Marketing strategy.
Managing relationships with bloggers and other online influencers. PR in the ...CharityComms
Louie Rodrigues, marketing and communications officer, YouthNet
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Boost Your Product Launch With Influence Marketing {eBook}Appinions
Did you know that only 20% of new product launches are successful? Why execute your product launch using mass marketing and advertising when you can leverage trust and credibility through influencers. Our eBook explains how and why influence marketing can be crucial for the success of your next product launch.
Work with influencers, bloggers, and celebrities in social, presented by Kati...SocialMedia.org
In her Brands-Only Summit presentation, Nintendo's Katie Cornish teaches a class on working with influencers, bloggers, and celebrities in social.
She covers engaging, disclosing, and managing the relationships of your brand’s high-profile social influencers.
How to Build and Develop Successfully your Online Brand Community? Why your Customers and Prospects join Online Groups? What is the Cost of developing an Online Community? If you look for answers, just read this presentation. I will be glad to read your comments!
Thierry Cellerin, CEO of BuzzFactory.
Social Media and Community Leadership : Attracting, Keeping and Engaging Your...Elizabeth Scott
Businesses that are tightly connected to their communities need sophisticated social media strategy and editorial plans to stay on top of their leadership positions. Learn more about the elements that are key to successful marketing and online presence integration.
ComfortLife Marketing Academy: Social value of communityOur Kids Media
The value of social communities is consistently debated. In this presentation, you will learn of the kind of results you can expect from building and nurturing a community, how to start, and what it takes.
Branded entertainment is one of the most effective ways to achieve brand awareness and audience engagement, especially when today's consumer has a shorter attention span as well as fewer dollars to spread around. By making your brand a celebrity, you can cut through the clutter to reach a dedicated audience and develop a relationship to enhance and support your other online and offline marketing and public relations efforts
Throughout this presentation you will learn:
1. What branded entertainment is
2. How and where branded entertainment is used
3. How organizations are achieving success through branded entertainment
4. How you can develop your own branded entertainment campaigns to make your brand a celebrity
This presentation goes beyond just social media and will include high level strategy as well as low level tactics. It also introduces the importance of engagement in creating and deepening your relationship with brand ambassadors.
Specific case studies are included as well as options for calculating ROI.
Developing a Social Content Strategy: Finding the right mix of paid, owned an...Merit Pages
Amy Mengel's presentation from the 2012 PRSA Counselors to Higher Education Senior Summit defines different types of content types: paid media, owned media, and earned media, offers examples of each from across higher education institutions, and discusses a framework for integrating the three types of media in to a strategic communications approach.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
5. A social network is a social
structure made of nodes that
are tied by one or more
specific types of relations
In its simplest form, a social
network is a map of all of the
relevant ties between the
nodes being studied.
The network can also be used
to determine the social
capital of individual actors.
Social Networks
Social Capital
Sociometry
Influencer Marketing
Underlying Concepts
6. Social capital is created by a
person's location in a
structure of relationships.
The core idea of social
capital theory is that social
networks have value.
It explains how some people
gain more success in a
particular setting through
their superior connections
to other people.
“The spirit of community”
Underlying Concepts
Social Networks
Social Capital
Sociometry
Influencer Marketing
7. Underlying Concepts
Sociometry produces a view,
where the attributes of
individuals are less
important than their
relationships and ties with
other actors within the
network.
Underlying Concepts
Social Networks
Social Capital
Sociometry
Influencer Marketing
8. Underlying Concepts
Influencer marketing is a
form of marketing in which
focus is placed on specific
key individual types rather
than the target market as a
whole.
It identifies the individuals
that have influence over
potential buyers, and
orientates marketing activities
around these influencers.
Underlying Concepts
Social Networks
Social Capital
Sociometry
Influencer Marketing
9. Underlying Concepts
Influencers by definition
have high social capital
Influencer marketing is
investment management
for social capital.
It requires identification of
individuals in the network with
high social capital to invest
and to better influence the
whole network.
Underlying Concepts
Social Networks
Social Capital
Sociometry
Influencer Marketing
Influencer
Marketing
Sociometry
Social Capital
11. Influencer Program Outlook
Measure & classify influencers according to their social capital
Identify & recruit potential brand advocates with high social capital
Create a multilogue sharing platform for influencers
Create & nourish desired behavior with awarding
Seed products, services, opinions & trends
Create motivation for discussion, sharing & increasing usage
Gain and measure performance indicators &
valuable insight from influencersMeasure
Execute
Create
Discover
13. How To Discover Social Capital?
Social Circles
Online Survey
References
Sociometry
Discover
Social Capital
14. How To Discover Social Capital?
Social Circles
Online Survey
References
Sociometry
An algorithm to identify and
classify influentials in the
brand’s network
Connectedness
Level of involvement
Geographic coverage
Online presence
Social network participation
Discover
Social Capital
15. How To Discover Social Capital?
Social Circles
Online Survey
References
Sociometry
Online social capital survey
Attitudes, interests, opinions
and activities
Digital trace: Blogs, social
network memberships,
twitter, groups, forums…
Check status, number of
peers, rankings, ratings,
etc…
Classify & segment target
audience
Discover
Social Capital
16. How To Discover Social Capital?
Social Circles
Online Survey
References
Sociometry
What role do you usually play in
deciding what to do with your
friends?
a) I prefer to hangout by myself, so I
can do what I want
b) I usually go along with what my
friends decide to do
c) I voice my opinion and we make a
decision together
d) I share my plan and often
convince my friends to go along
e) I plan activities and my friends
come along
Discover
Social Capital
17. How To Discover Social Capital?
Social Circles
Online Survey
References
Sociometry
Ask the participants about
their friends!
Let them invite and comment
on their friends
Ask the coolest, the most
social, most popular person
they know and move up the
ladder.
Discover
Social Capital
18. How To Discover Social Capital?
Social Circles
Online Survey
References
Sociometry
Sociometry is a quantitative
method for measuring social
relationships
"Sociometric explorations
reveal the hidden structures
that give a group its form: the
alliances, the subgroups, the
ideological agreements, the
‘stars’ of the show“
The end result is the
sociomaps explaining the
connectivityDiscover
Social Capital
19. End Result – Meet the Influencers
Connectors
Social glue of networks
High connectedness, with highest
number of nodes
Variety of nodes, connected to
different kinds of people
Mavens
Opinion leaders, information brokers,
curious minds, experts
They tip connectors with valuable
information. They search, read, write,
complain, create, and accumulate
information
Salesmen
The persuaders,they talk more
Higher outgoing traffic and more
nodes than average
Connector
Childish
Teenies
Connector
Techno
Savvies
Maven
Trend
Seekers
20. End Result – Meet the Influencers
Select and introduce the chosen influencers to your company for
approval at the end of the 1st phase
500 hand-picked dedicated influencers
Interviewed preferably face-to-face
Classified & clustered
Signed the terms&conditions
Influencers receive program kit upon joining
ID granting access to events, company, meetings
Program manual
Limited series apparel
22. How to Create & Motivate Social Capital?
Knowledge Gaps
Anticipated Reciprocity
Increased Recognition
Sense of efficacy
Create
Social Capital
23. How to Create & Motivate Social Capital?
Knowledge Gaps
Anticipated Reciprocity
Increased Recognition
Sense of efficacy
Create
Social Capital
Social capital lives on
knowledge & opinion gaps
between individuals.
Any platform where social
capitalists can feed on
knowledge gaps attracts
social capital
Your brand should feed the
Influencers with semi-
classified info and opportunity
to try new products/services
24. How to Create & Motivate Social Capital?
Knowledge Gaps
Anticipated Reciprocity
Increased Recognition
Sense of efficacy
Create
Social Capital
A person is motivated to
contribute valuable
information to the group in
the expectation that s/he will
receive useful help and
information in return
Discussion starts on brand’s
current performance and
ideas about what it should do
next...
25. How to Create & Motivate Social Capital?
Knowledge Gaps
Anticipated Reciprocity
Increased Recognition
Sense of efficacy
Create
Social Capital
All contributors are allowed to
create profiles and as their
contributions are measured
by the community, their
reputation increases.
For example, points, rating,
ranking systems etc.
These points gain access to
invite-only events &
resources, while contributors
receive expected points &
unexpected gifts
26. How to Create & Motivate Social Capital?
Knowledge Gaps
Anticipated Reciprocity
Increased Recognition
Sense of efficacy
Create
Social Capital
Individuals may contribute
valuable information because
the act results in a sense of
efficacy, that is, a sense that
they have had some effect
on the outcome
Influencers try, test, give
feedback & provide new
ideas on products/services,
etc via moderated or non-
moderated discussions
Contributions must be
awarded
27. Program Concept - “Backstage”
“Backstage Pass” by definition creates...
Knowledge Gaps
Sense of efficacy
Increased Recognition
Backstage is also an invitation-only
website
The subscribers are only invited after
social capital qualification
(1st phase)
It is the sharing and meeting point of
Influencers of your brand
28. Program Concept - “Backstage”
Backstage is an online platform
where selected influencers share &
discuss habits, tastes, choices,
consumption with other influencers
Influencers can do a lot in the
“Backstage”
Write, Comment, Rate, List
Share, Recommend, Invite
Try, test, review
Earn points in exchange
Redeem points by select from privileged
offers
29. Program Concept - “Backstage”
• Harry Potter 6 premier! Watch before everyone. Join
• Listen to Kasabian latest album in London. Go
• Join Raikonnen press conference before the race! Join
• Talk to the marketing team for your ideas. Talk
Hello Emre! Haven’t seen you for a while... Last visit: 3 weeks ago
304 points. 23 backstage friends Edit profile
Your Exclusive Video Messages
• Help us decide which product to launch first?
• Try the new website for a week!
• Review the latest & rate previous posts
• Invite friends over...
• We want you to join our meeting!
• You won a F1 ticket, collect more for VIP pass.
• Re: Backstage Meeting on Saturday
Your Messages
Your opinion needed! Collect points with your opinion!
• Cem has been writing on rates. Read it.
• Murat visited the company for a meeting. Ask him.
• Ebru tried the latest product before anyone. Read it.
Catch Up with friends...
• Active friends: Murat, Cem, Ömer, Emre, See all.
• Friends who need wake up call: Ebru, Selim. Send SMS
• Friends invited: Kerim, Ali, Can. Resend invitation
Your Friends
Read Watch Rate Write Try Invite
Exclusive offers for you. Redeem Points!
• Listen to unreleased albums
• Choose the name of the upcoming service
• Help design the university events
• Be the first to try new products
32. Context
Rewarding
Redemption
Privilege
Satisfy
Social Capital
The context is important in
social capital.
Close knit groups have the
power to magnify the
epidemic.
Facilitating and nourishing
“Circle of trust” is key
Influencers from a city
Those who tried one
product
Blogger influencers
Critic influencers
How to Satisfy Social Capital?
33. Context
Rewarding
Redemption
Privilege
Satisfy
Social Capital
Sense of efficacy is not
enough
Influencers must get instant
awards by filling up
questionnaires, posting,
commenting, sharing, and by
inviting friends to the
invitation-only backstage
Existing brnad loyalty
schemes can be integrated
Attendance is also rewarded
Offline & Online
Expected & Unexpected
rewards
How to Satisfy Social Capital?
34. Context
Rewarding
Redemption
Privilege
Satisfy
Social Capital
Instant awards aren’t enough
Music, sports events tickets
Last minute free tickets
by surprise
Joining a company marketing
meeting
“Once in a life-time”
experiences during
sponsored events, etc.
How to Satisfy Social Capital?
35. Context
Rewarding
Redemption
Privilege
Satisfy
Social Capital
Invitations to movie premiers
Access to restricted areas
Hand-shake with celebrities
Meet with company C-Level
Fast-lane to events
Mini concierge
New service trials
Semi-classified info
etc.
How to Satisfy Social Capital?
38. Quality
Reach
Decisions
Human Capital
Measure
Social Capital
Measure brand usage &
attitude
Are influencers still
influencing?
Did we invest in the right
social capital?
Are there better social capital
investment opportunities?
Check portfolio strategy in
terms of composition
How to Measure Social Capital?
39. Reach
Decisions
Human Capital
Measure
Social Capital
What is the impact of our
influencers?
How many people are we
influencing?
Can we utilize and direct our
influencer network better?
Geographically
Campus based
Cluster based
How many more influencers
do we need?
How to Measure Social Capital?
Quality
40. Reach
Decisions
Human Capital
Measure
Social Capital
Measure to justify visionary
opinions by asking them
Quantitative ideas about
services, products, etc.
Growing numbers of
backstage influencers will
enable test marketing
Panel measurement allows
for discussion around certain
topics and provides
qualitative actionable insight
How to Measure Social Capital?
Quality
41. Reach
Decisions
Human Capital
Measure
Social Capital
Convert Social Capital to
Human Capital
Backstage is also a trojan
recruitment mechanism
There is a constant job
interview going on
Dedicated Influencers may be
your employees should they
prove to “make the most of
influence”
How to Measure Social Capital?
Quality
43. Thank You!
Just wanted to share with all of you one of my well thought
presentations with the hope of inspiring a few brands for
doing better influencer marketing programs.
Thank You!
A.Emre Erşahin
emre.ersahin@gmail.com