Christian Rangen leads Engage // Innovate, a strategy and innovation consulting company based in Norway. The company helps clients change how they approach strategy and innovation. Testimonials from past clients at companies like Statoil and Reckitt Benckiser praise the company's workshops for generating breakthrough ideas. The document discusses how industries can shift rapidly with new technologies, as evidenced by examples from the automotive and tech sectors. It advocates an open and forward-thinking approach to see new opportunities instead of dismissing them.

1. Industry Shifts

2. Christian Rangen
Engage // Innovate – Partner
X2 Innovation Center – Co-founder
Engage // Innovate Ventures – Co-founder
Strategic advisor - space technology companies
BI – Norwegian Business School – Management educator

3. Mission:
Help change how the world works on strategy & innovation

4. Strategy & innovation consulting company

5. “I’ve learnt an enormous amount over the past year”
Ali Ghezelbash, Strategy Analyst, Statoil, London, UK

6. “Very inspirational, motivates «out of the box»
thinking for innovation and strategy”
Christian W. Berg, CEO, Viking Supply Ships, Denmark

7. ''In my 12 years with this company, this is the best
breakthrough innovation session I've ever been to"
Pietro Caputo, R&D and Innovation Manager
Reckitt Benckiser, Venice, Italy

10. Industry Shifts

14. How come some tiny little California
startup, run by guys who know nothing
about the car business, can do this, and
we can't?'

15. How come some tiny little California
startup, run by guys who know nothing
about the car business, can do this, and
we can't?'
General Motors' then-Vice Chairman Robert Lutz

16. Best car ever built?
- WSJ

18. ‘’ Electric Cars Are An
Extraordinarily Bad Idea’’
- Forbes Magazine, 2011

19. Industry shifts

22. We don’t see the world as it is.
We see it as we are.

23. 1987

24. 1995

27. “While theoretically it may be feasible,
commercially and financially I consider it an
impossibility, a development of which we
need waste little time dreaming.”

29. “It’s a great invention…
but who would want to use it anyway?”

31. ‘’It doesn’t even have a keyboard.
It does not appeal to business users’’

33. “The concept is interesting and well-formed,
but in order to earn better than a ’C,’ the
idea must be feasible.”

34. 300.000 employeees

35. ‘’It can’t be done’’

37. ‘’Impossible’’

39. ‘’Man kan se bort fra mulighetene for at det skulle
finnes kull, olje eller svovel på kontinentalsokkelen
langs den norske kyst.»

40. 1958

41. ‘’….many laughed at what was, for a time,
known as "Drake's Folly"

42. ‘’…some began calling him "Crazy Drake"

44. 1962

46. Paradigmshifts

47. ‘’I define an expert as someone who can tell
you exactly how something can’t be done’’
- Peter Diamandis

68. ‘’In 1985 Luxembourg didn’t have a space-related
technology industry. Today, this industry is 4% of GDP,
annual turnover of NOK 22 bn – and a significant growth
industry for the country”
- The Deputy Prime Minister of Luxembourg, at today’s global “Making Use of Space Resources”
conference, hosted by The Ministry of Finance and the Prime Minister of Luxembourg.

69. Norsk rombransje startet i 1957. I dag omsetter bransjen for
NOK 8 mrd. Den Norske Romfartsmeldingen (NOU32:2013)
definerer Romfart som en viktig vekstnæring for Norge

71. …..
‘’We are searching the globe for new technologies
…in particular robotics, imaging, communications,
drilling and energy’’

73. Investors

75. …..

78. …..

79. …..

80. …..

81. …..

82. …..

83. …..

92. ‘’Oljealderen er langt fra over, og romalderen har så vidt begynt’’

94. .....
Cut costs and defend the
core business
Let’s analyzeI want to see the financials
Your typical Board of Directors
or Top Managemement teams

95. Cost-cutting
$$$

96. Transformational
capacity
Legacy core
business

97. The architecture of strategy
& transformation

100. Strategy & innovation consulting company