ONS2012 saw the arrival of the largest delegation of Brazilian oil and gas executives ever to arrive in Norway. More than 80 companies, universities and organizations is spending the week in Norway. ONS2012,with its focus on technology and innovation is a perfect venue for Brazilians to Dream Bigger, share ambitious ideas and learn how to master innovation. Christian Rangen was invited to give a private keynote talk on "Inovação estratégica" ("Strategic Innovation") for the delegation.

1. Inovação Estratégica
Inovando a próxima década global de energia
ONS2012
Christian Rangen
Consultor, Engage // Innovate
Professor, BI Norwegian Business School

2. Strategic Innovation
innovating the next decade in global energy
ONS2012
Christian Rangen
Partner, Engage // Innovate
Lecturer, BI Norwegian Business School

3. Bem-vindo
ao Stavanger

4. Fui surfar em -14 graus

6. Consultoria para empresas líderes
Liderança e Estratégia
do Oceano Azul
Inovação
Liderança e inovação
Estratégia e cultura Inovação

9. 1938
3 Days

10. 2011
Dani Arnold
Eiger Speed Solo 2011

11. 2 hours 28 minutes

13. I want you to
build me a car
that sells profitabliy
for less than
US$ 2000!

14. ‘’It Can’t Be Done’’

16. …one of the most important
cars ever designed.
- Time Magazine, 2008

17. ‘’It Can’t Be Done’’

18. ‘’There are tons of things we could have
done years ago; if we only could have
imagined it.’’
- Richard Seymour

19. How do we achieve 95 % recovery?
How do we reduce drilling costs by 60 %?
How do we fast-track our field developments;
from years to months?
How do we build an organization that can
innovate and change for the next 50 years?

20. ‘’we need…
new ideas, new
knowledge and
brave people’’
- Leif Johan Sevland
ONS CEO

21. '' precisamos ...
...novas idéias,
novos
conhecimentos
e pessoas
corajosas''
- Leif Johan Sevland
ONS CEO

24. Sony; down 80 % in 5 years

27. Kodak; down 99 % in 5 years

30. Nokia; down 93 % in 5 years

31. They all had the technology, but…
Todos eles tinham a tecnologia, mas ...

32. Had the digital music technology
in 1992 (minidisc) and 1999
(Network Walkman).
iPod was released in 2001.

33. Had the digital camera technology
in 1979. Tested the technology
again in 1999.
iPhone was released in 2007.

34. Had the technology for app store
(Ovi) and touchscreens in early
2000’s.
iPhone was released in 2007.

35. They all had the technology, but…
Todos eles tinham a tecnologia, mas ...

37. “To turn really interesting ideas
and fledging technologies
into a company that can
continue to
innovate
for years,
it requires
a lot of
discipline”.
- Steve Jobs

38. “We are
determined to
make Apple
the most
innovative
company in
the world...”
- Steve Jobs

41. Inovação = Tecnologia

42. Inovação = Tecnologia

43. The goal:
Build innovative
companies
Not just innovative technologies

44. O objetivo:
Construir empresas
inovadoras
não apenas tecnologias
inovadoras

45. The next decade in global energy:
Innovation will be to build
innovative organizations, not
just innovative technologies.

46. Próxima década global de energia
Inovação será a construção de
organizações inovadoras, não
apenas tecnologias inovadoras.

47. Today, most
large firms are
learning to become
more innovative.

48. Hoje, a maioria das
empresas grandes
estão aprendendo a
ser mais inovadora.

51. Como sua empresa
pode ser mais inovadora?

55. Rangen, Christian and Elisabeth Ovstebo.
Where’s Your Innovation Academy?
(Forthcoming).

56. Com este quadro, você pode
construir uma empresa mais
inovadora para a próxima década.

57. Consultoria para empresas
líderes em todo o mundo

58. Obrigado
E: christian@engage-innovate.com
M. +4792415949
Twitter: @engageinnovate
Blog: http://wp.me/1BUWt
Web: engage-innovate.com

59. Christian Rangen
Christian Rangen is an author, speaker and consultant on strategy, innovation and
leadership. His consulting projects focus on strategic innovation. He gives a range
of keynote presentations across Europe. His upcoming presentations include
Strategy Tools for the Next Generation (Stavanger), Innovation and Leadership
(Oslo), Innovation Pyramid at World Innovation Convention (Cannes) and
Sparking Strategic Innovation at Front End of Innovation (Copenhagen)
He is also a full-time lecturer at BI Norwegian Business School. Here at teaches
strategic management, change management, innovation and leadership at both
executive and bachelor levels. His focus is innovation, change, leadership and
technology. Using Apple, Facebook, Spotify, Amazon and Google as key learning
cases, Christian teaches radical innovation and business model innovation in an
easy to understand manner. He runs an active blog at http://wp.me/1BUWt.
Christian is Co-founder and Partner of Engage // Innovate – a Scandinavian
think-tank and consulting company. Here he works with senior leadership on
innovative strategic transformation. He is a gifted public speaker and presents
frequently at international seminars and conferences. His recent keynotes on
Innovation, Pirate thinking, strategy and Apple has drawn excellent reviews. His
fifth book will be published in 2013.
Christian is also the happy owner of the boutique hotel Villa Vista Taiba – a
paradise for passionate kitesurfers…….. and global management training camp
quickly in growing demand..