The document discusses the need for innovation in service industries and provides advice on overcoming hurdles to innovation. It notes common internal objections to innovation like a lack of strategic vision or claims that new ideas are too complex. External hurdles include regulations and a lack of market knowledge. The document advocates taking an unstructured approach to innovation, continuously improving existing services, and allocating resources to developing new growth areas. It emphasizes that implementation is more important than ideas and advises organizations to set inspiring rather than restrictive targets to encourage innovation.

1. THE WORLD IS CHANGING The Little Light on the Left Wichert van Engelen Copenhagen, June 17 th 2008

5. Ideeen Genoeg Slagvaardig innoveren in de dienstverlening

7. Only implemented ideas will become part of history

9. More of the same money Incremental Radical New Business creation Radical innovation in current business Continious improvements Fresh money

10. 1% Innovation 99% Execution Grow by managing mature business efficiently and incremental improvements Invest in creating future growth engines Run and win the game Change the game

11. No company ever grew to greatness by cutting costs. (Jack Welch)

13. Yet….. Top always wants innovation, but choses: the well-known the short term

16. Innovate structuraly non-structured

17. Funnel 50 ideas 10 pilots 5 in production

18. Innovation: It’s not a funnel. It’s a dangerous journey, from idea to money along a lot of obstacles (Eddie Obeng)

19. Businesscase Businessmodel

20. Radicality Low High Low High Passion Graveyard Line organisation Sandpit Golden mountains

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23. Your own values? Adapted from: Digital Pharma, Len Starnes, 2007

24. Ships in harbour are safe. But that’s not what ships are built for. (Alan Ada)

26. Nothing venture Nothing win (England, 15th century)

27. ING