My presentation from the Sales Conference in Stockholm, November 2018, https://www.thesalesconference.se/ in which I present Peniche Ocean Watch - a digitally-enabled circular economy initiative to promote regional empowerment in coastal communities along with a model to enable exploration of new value-creation activities

1. Exploring an Ocean of Opportunity Through
Digitally-enabled Circular Economies
Professor Robin Teigland
Chalmers University of Technology

2. “We always overestimate the change
that will occur in the next two years and
underestimate the change that will
occur in the next ten.”
- Bill Gates, The Road Ahead, 1996

3. Thx to R. Wieselfors, Ericsson for photos

4. Thx to R. Wieselfors, Ericsson for photos

5. Technology Replacing Energy and Banking
Updated from http://www.visualcapitalist.com/chart-largest-companies-market-cap-15-years/; statista, November 2018
$1.06T $754B$782B $820B
2018
$438B

6. http://marketrealist.com/2016/01/fourth-industrial-revolution-need-know/

7. FIRM FOUNDED EMPLOYEES MKT CAP
BMW 1916 130,000 $56B
UBER 2009 16,000 $72B
MARRIOTT 1927 177,000 $40B
AIRBNB 2008 10,000 $38B
WALT DISNEY 1923 199,000 $171B
FACEBOOK 2004 25,000 $422B
WALMART 1962 2,200,000 $300B
ALIBABA 1999 66,000 $353B
Adapted from Parker & Van Alstyne, with Choudary, 2016, updated November 2018
Something Fundamental is Changing

11. H.I.S. Co. Plans to Open
100 Henn na Hotels Run by Robots
Check-in
Other Automated Tasks
Concierge, Porters, Cleaning, Lawnmowing, Room Service,
Robot Trashcan, Robot Fish
Food deliveries

12. FUTURE OF
VALUE
CREATION
Political Economic
Sociological
TechnologicalEnvironmental
Legal
PESTEL

15. Exploitation Exploration

17. Peniche, Portugal
One Hour North of Lisbon

18. Centuries of Tradition

19. Marine Skills

20. A Collective Spirit

22. Tragedy of
the Commons

25. Closed for the Season

26. A Broken
Economic Model

27. How might we empower
coastal communities to take
back their future?

28. Exploitation Exploration

29. Exploration
Visioning
Networking for
Purpose and
Serendipity
Collective
Competence
Building
Co-creating
and
Experimenting
Teigland 2018

30. University
Shipyard
Port
Tourists
Entrepreneurs
Fishing Boats
Underutilized Resources
Warehouses
Fishermen
Digital Nomads
Students
Local Industries

31. To empower researchers, students,
entrepreneurs and businesses under one roof to
find innovative solutions to societal problems
To be a hotspot for entrepreneurial activity
and a flagship in ocean innovation
OCEAN
TECH HUB
Vision & Goals

32. Peniche
Motorcycle Club

35. Ocean Tech Hub, LDA
”The Green Warehouse”
A coworking/coliving/colearning space
Acquired July 2018

37. Universities
GovernmentIndustry
Our Partners

39. Marine Litter
on Peniche Seafloor

40. A Circular Economy where the
Ocean Meets Digitalization
Entrepreneurship
& Economic
Viability

41. Graphene
3D Printer
Self-driving Pod
Artificial Intelligence
Underwater Drones
Repurposed Ships
Solar Panel
Blockchain

42. Enabling Marine Communities
for New Ocean Opportunities
• Marine simulations
• Robotic and drone technology
• Artificial intelligence
• New material technologies
• Additive manufacturing
• Internet of things
• Blockchain
Entrepreneurial Mindset

43. Go4Surf
2Rodas
Makerspace
Bus
Terminal
The Green
Warehouse
Port

44. To empower researchers, students,
entrepreneurs and businesses under one roof to
find innovative solutions to societal problems
To be a hotspot for entrepreneurial activity
and a flagship in ocean innovation, and
a showcase in circular economy
OCEAN
TECH HUB
Vision & Goals

45. ”Best Practice” Presentation for EMFF Managing Authorities

46. Exploration
Visioning
Networking for
Purpose and
Serendipity
Collective
Competence
Building
Co-creating
and
Experimenting
Teigland 2018

47. Exploration

48. Robin Teigland
www.robinteigland.com
www.slideshare.net/eteigland
robin.teigland@chalmers.se
@RobinTeigland
http://www.go4surf.pt/
Trond Gunnar Teigland
tgteigland94@gmail.com
https://www.facebook.com/PenicheOceanWatch
@penicheoceanwatch
If you love knowledge, set it free!
OCEAN
TECH
HUB