The document discusses the importance of employee engagement and culture communications in today's digital world. It notes that companies now have millions of communication channels and everyone has a voice. It emphasizes that company culture is owned by all employees and that platforms are needed to bring employees together in an engaging and interactive way. Finally, it provides some rules for successful employee engagement, such as being clear on participation, promoting transparency, and showcasing employee accomplishments.

1. EMPLOYEE ENGAGEMENT AND ‘CULTURE COMMUNICATIONS’ IN A DIGITAL WORLD

2. EMPLOYEE ENGAGEMENT AND ‘CULTURE COMMUNICATIONS’ IN A DIGITAL WORLD James Burnes VP, Strategy

3. 2001 2005 2009 2012 The Pipe

4. 5 channels

5. Millions of “channels”

6. Control what people see

7. Everyone has a voice

8. INFORMATION AGE

9. INTERCONNECTED AGE

10. These independent voices are the fabric of the company culture

11. Who is in charge of your company culture?

12. Everyone!

13. We need platforms that bring employees together that are engaging and interactive

14. That let individuals within shine…

15. … and give everyone a place to fit in or contribute

16. Your most passionate will lead!

17. … but many will segment themselves

18. Humans are naturally self-organizing swarms…

19. How will you activate employees to take ownership over their culture and inspire awareness?

20. We must shift our thinking to inspire staff to line up be active in something that’s about them .

21. Our employees become our… brainstorming group

22. Our employees become our… focus group

23. Our employees become our… testing team

24. Our employees become our… marketing dept.

25. Our employees become our… sales force

26. Our employees become our… corporate recruiter

27. Our employees become our… brand ambassadors

28. Our employees become our… fundraisers

29. What do your employees care about? What do they pay attention to?

30. Things to consider Identify each audiences and list what they need to know vs. what they want to know What existing resources do they have access to? What tools are they likely using Match what we need to communicate with what tools best fit their needs Develop a registration/sign-up solution

31. Interesting Examples of Employee Engagement and Corporate Culture

39. A recent survey of HR executives engage employees with… 79% some form of social media 75% use email 72% Intranet 50% Face to face meetings 36% Web sites 28% Employee Newsletters Source: Employee Engagement Survey completed by the International Association of Business Communicators (IABC) and Buck Consultants.

40. Rules for Successful Employee Engagement and Activation Be clear on who gets to participate. (Everyone?) Clearly define the scope/limit of their role/responsibility. Promote transparency in disclosing conflicts of interests Provide some creative restraints to focus output (manufacture ring, resources, budget, etc.)

41. Rules for Successful Employee Engagement and Activation Lead, don’t manage, social platforms Encourage interaction and drive topics and methods that benefit by participation Show the team that you’re taking them seriously by having all levels of the org. participate Thank participation Showcase and celebrate what the team has accomplished together

42. You like us!

43. You value me!

44. You listened to me!

45. QUESTIONS?

46. connect with me diasauce James Burnes VP, Strategy Cell: 317.512.3612 [email_address] www.mediasauce.com OR CONNECT WITH ME ONLINE: www.facebook.com/jamesburnes www.twitter.com/jamesburnes or @jamesburnes www.linkedin.com/in/jamesburnes

47. THANK YOU!