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![Top 10 Sources
HungerPledge Champions - 1750*
Kimball Enewsletter - 1699
Brogan Twitter - 1207*
Mashable Twitter - 976
SXSW Twitterstream - 716
MediaSauce Staff - 651
Twitter Direct - 590
11Moms of Wal-Mart - 543
HungerPledge Twitter - 499
MediaSauce Enewsletter - 414
[Direct - 3106]](https://image.slidesharecdn.com/blogindiana09-090818201145-phpapp02/75/Blog-Indiana09-104-2048.jpg)
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Blog Indiana09
The document provides an overview of a cause marketing campaign to raise awareness and funds to end hunger. It discusses the framework, exploration, application and best practices for the campaign. It then outlines the objectives, strategy, activities, metrics and lessons learned from the campaign over three weeks. The campaign engaged leadership, used social media, and interactions at SXSWi to generate over 17,000 visits, 4,699 pledges and raise $23,509 in donations to meet its goals.
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Blog Indiana09
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- 5. It is wonderfulto create. Akira Kurosawa
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- 9. What can you expecttoday?
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- 26. Are you prepared for thisreality?
- 27. CAUSE MARKETING Revisited
- 29. How are you bringinga voice?
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- 31. Philanthropy Here’san oversized check for that problem
- 33. Gotta break down the barriersand silos
- 39. Best Practices be real bepassionate be realistic be creative be connected
- 40. Be Real > showcasethe cause > opportunism never goes unpunished > transparency and accountability
- 41. Be Passionate > reallycare about the cause > long-term commitment > endure the criticism & skeptics
- 42. Be Realistic > notabout “going viral” > not everyone cares > but someone does > and they know others
- 43. Be Creative > stayaway from “got milk?” > use the power of story > how can you stand out?
- 44. Be Connected > usesocial media to expand > make it easy for me to share > seek out ideas and leadership
- 45. Best Practices be real bepassionate be realistic be creative be connected
- 46. activity results
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- 54. views/visits comments submittals retweets members
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- 56. no one hasthe corner on the market of good ideas
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- 58. CASE STUDIES LESSONS LEARNED
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- 60. 1. Download Quakermascot 2. Print it out 3. Take photo with Quaker mascot 4. Become Quaker Facebook Fan 5. Upload photo 6. Copy link 7. Comment on a blog with link 20 minutes
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- 64. 5/19 5/27
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- 73. key leaders: 2 co-chairswith 50+ champions
- 74. compelling story: 1 of 6kids hungry 1 click feeds 140 kids
- 75. strategy: > main hub >sm outposts > easy call-to-action
- 77. easy to share: > widget > avatar > badges > Twitter acct & hashtag > Facebook cause
- 80. generating traffic: > HungerPledgechamps > email sends > press releases
- 81. Lessons Learned: 1. LeadershipMatters 2. Sound the Bugle 3. Free Philanthropy Works 4. Embrace the Swarms 5. Live Interactions Amplify 6. Use the Right Tools
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- 84. Email Sends: > Kimball- 13k > Kompolt - 27k > MediaSauce - 4k > Share Our Strength - 30k > Second Helpings - 3k > Capital Area Food Bank - 3k
- 85. First 48 hours: > 4,617 visits > 1,116 pledges > $2,781 donated
- 86. First Week: >8,635 visits > 2,176 pledges > $4,619 donated
- 87. #' !" #!!" $!!!" $#!!" %!!!" %#!!" &!!!" ( )* +' " ( )* ,' " ( )* $$ " '( )* $& " '( )* $# " '( )* $+ " '- .* $, " '( )* %$ " '( )* %& " '( )* %# " '( )* " /01)2"345415" /01)2"6278975"
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- 90. Highlights: > Offline-to-Online > High-valueconvos > Podium mentions > Low-tech promos
- 92. Second Week: >7,628 visits > 2,030 pledges > $17,370 donated
- 93. #' ( !" #!!" $!!!" $#!!" %!!!" %#!!" )* &!!!" +' " ( )* ,' " ( )* $$ " '( )* $& " '( )* $# " '( )* $+ " '( )* $, " '( )* %$ " '( )* %& " '( )* %# " '( )* " -./)0"1232/3" -./)0"4056753"
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- 97. Third Week: >1,649 visits > 493 pledges > $1,520 donated
- 98. #' ( !" #!!" $!!!" $#!!" %!!!" %#!!" )* &!!!" +' " ( )* ,' " ( )* $$ " '( )* $& " '( )* $# " '( )* $+ " '( )* $, " '( )* %$ " '( )* %& " '( )* %# " '( )* " -./)0"1232/3" -./)0"4056753"
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- 100. Three Weeks: >4,699 pledges > 17,912 visits > $23,509 donated
- 101. #!!!!" '&!!!" '%!!!" '$!!!" '#!!!" ,-.-/." '!!!!" 01)23)." &!!!" 4"5-6)7" %!!!" $!!!" #!!!" !" ())*"'" ())*"#" ())*"+"
- 102. !!!" #$%" )*+,"-.,/0,1" &'($" 23.456,,7"-.,/0,1" 89:7,"-.,/0,1"
- 103. !"#"$#% &#!!" &!!!" %#!!" %!!!" $#!!" ,-.-/." $!!!" #!!" !" $" %'" '(" (!" )&" $&)" $+#" %!+" %&$" %((" &*)" '$#" '&+" '*$" $$*" $*%" %#'" &!!" &%&" &'*" &)%" '+'" Top 10 Sources 2% of total 57% of traffic
- 104. Top 10 Sources HungerPledge Champions - 1750* Kimball Enewsletter - 1699 Brogan Twitter - 1207* Mashable Twitter - 976 SXSW Twitterstream - 716 MediaSauce Staff - 651 Twitter Direct - 590 11Moms of Wal-Mart - 543 HungerPledge Twitter - 499 MediaSauce Enewsletter - 414 [Direct - 3106]
- 106. Lessons Learned: 1. LeadershipMatters 2. Sound the Bugle 3. Free Philanthropy Works 4. Embrace the Swarms 5. Live Interactions Amplify 6. Use the Right Tools
- 107. The Story: > MicheleHelsel > Email and Phone > 24, 157, 344 > Missouri in 2nd Place
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- 109. Letʼs stay connected: >@scottyhendo > scott.henderson@mediasauce.com > 317.218.0488 > rallythecause.com