Business Lessons From 10 Internet Success Stories

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Building an Internet strategy is a critical first step in creating a successful presence online. MediaSauce's VP of Strategy, James Burnes, discusses the fundamentals of creating an Internet strategy through 10 different business examples including Dell, Southwest Airlines, Threadless.com and others.

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  • Slide 1 : image: door to door encyclopedia salesman, or selling vacuums "selling is different.  the model has changed.  it has profoundly and permanently altered.  the days as a sales person as information agent are over. "the economy will continue to force it to change." (then transition to economy)‏
  • Business Lessons From 10 Internet Success Stories

    1. 1. THINK BIG! Lessons From Businesses Who Leveraged the Internet to Succeed! James Burnes VP Strategy, MediaSauce
    2. 2. Goals for today <ul><li>Understand basic principles of defining a strategy for online business development </li></ul><ul><li>Explore case studies of businesses large and small </li></ul><ul><li>Identify key takeaways from each case study specific for small businesses </li></ul><ul><li>Outline tactics for building a more valuable customer database to leverage these lessons </li></ul><ul><li>Brainstorm some business opps for you! </li></ul>
    3. 5. Email Marketing Mobile Apps Viral Video SMS (txt) Marketing Banner Advertising Crowd sourcing Lead Generation Keyword (PPC) Advertising SEO Social media blogging microsites Landing pages
    4. 6. SURVEY SAYS
    5. 7. So how do we build a strategy?
    6. 8. Answers We Must Know To Find Success Strategy <ul><li>Who are our existing customers? </li></ul>
    7. 10. Answers We Must Know To Find Success Strategy <ul><li>Who are our existing customers? </li></ul><ul><li>Where are our sales coming from? </li></ul>
    8. 11. Repeat Customers Business Locations Yellow Pages & Directories Advertising Sales Force PR & Media Coverage Internet Word of Mouth
    9. 12. Answers We Must Know To Build A Successful Strategy <ul><li>Who are our existing customers? </li></ul><ul><li>Where are our sales coming from? </li></ul><ul><li>What is our cost per lead from these sources? </li></ul>
    10. 13. How do you know your cost per lead and cost per sale?
    11. 14. Answers We Must Know To Build A Successful Strategy <ul><li>Who are our existing customers? </li></ul><ul><li>Where are our sales coming from? </li></ul><ul><li>What is our cost per lead from these sources? </li></ul><ul><li>Where do our target customers go online? </li></ul>
    12. 15. Patients Doctors
    13. 16. Answers We Must Know To Build A Successful Strategy <ul><li>Who are our existing customers? </li></ul><ul><li>Where are our sales coming from? </li></ul><ul><li>What is our cost per lead from these sources? </li></ul><ul><li>Where do our target customers go online? </li></ul><ul><li>Where do our customers come from to get to our site? </li></ul>
    14. 18. Answers We Must Know To Build A Successful Strategy <ul><li>Who are our existing customers? </li></ul><ul><li>Where are our sales coming from? </li></ul><ul><li>What is our cost per lead from these sources? </li></ul><ul><li>Where do our target customers go online? </li></ul><ul><li>Where do our customers come from to get to our site? </li></ul>Check Off How Many You Can Answer Completely Right Now
    15. 19. Lesson #1 Leveraging Twitter To Push Inventory
    16. 21. Lesson #2 Driving Customer Loyalty and Repeat Visits with Facebook
    17. 24. Lesson #3 Crowd-sourcing loyal customers for ideas and improvements
    18. 26. Lesson #4 Using community/customer skills to create new products and manage inventory
    19. 29. Lesson #5 Blogging to recruit talent & leverage customer loyalty
    20. 31. Lesson #6 Using Niche MicroSites to Drive Traffic And Search Engine Marketing
    21. 33. Lesson #7 Using Viral Video To Create Demand In A New Vertical
    22. 35. Lesson #8 Keeping Customers Informed Of Diverse Products Via Facebook
    23. 38. Lesson #9 Building Brand Awareness To A Competitive Industry Through Social Media
    24. 44. Lesson #10 Maximizing Value of Customer Database Via Targeted Email Marketing Strategies
    25. 47. Building A Great CRM
    26. 48. Customer Database In-person customers Prospects & Leads
    27. 49. How to maximize value of CRM <ul><li>Keep separate fields for all data (first, last, etc.) </li></ul><ul><li>Maintain data integrity (format of information input into system) </li></ul><ul><li>Give all employees access to update/modify records </li></ul><ul><li>Add fields for actionable data (industry specific, relationship triggers, etc.) </li></ul><ul><li>Analyze data quarterly to identify trends </li></ul>
    28. 50. Let’s Strategize Together
    29. 51. Email Marketing Mobile Apps Viral Video SMS (txt) Marketing Banner Advertising Crowd sourcing Lead Generation Keyword (PPC) Advertising SEO Social media blogging microsites Landing pages
    30. 52. Answers We Must Know To Build A Successful Strategy <ul><li>Who are our existing customers? </li></ul><ul><li>Where are our sales coming from? </li></ul><ul><li>What is our cost per lead from these sources? </li></ul><ul><li>Where do our target customers go online? </li></ul><ul><li>Where do our customers come from to get to our site? </li></ul>
    31. 53. connect with me diasauce James Burnes VP, Strategy Cell: 317.512.3612 [email_address] www.mediasauce.com OR CONNECT WITH ME ONLINE: www.facebook.com/jamesburnes www.twitter.com/jamesburnes or @jamesburnes www.linkedin.com/in/jamesburnes
    32. 54. QUESTIONS?
    33. 55. THANK YOU!

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