This document discusses using online media to create meaningful connections. It emphasizes that digital tools can enhance face-to-face networking by increasing productivity, adding value, and creating discussion. Storytelling, honesty, inclusion, listening, helping others, and saying thank you are identified as keys to success online. Engagement is stressed as the most important factor. Specific tools like blogs, social networks, and mobile are mentioned as ways to connect with community members, endowment holders, and estate planners. The challenges of today will be the excuses of tomorrow.

2. Using Online Media To Create
Meaningful Connections
Bryan Gray, Brad Bierwagen
April 22, 2010

4. Interconnected
Age

7. We are confronted with the
fierce urgency of NOW.
Martin Luther King Jr.

10. Meet Ivy Bean...

11. Meet Me
Bradley J. Bierwagen graduated in
2006 with a B.A. from the Foster
College of Business Administration at
Bradley University in Peoria, Illinois. In
addition to receiving his degree in
International Business with a concentration in
Marketing, Brad also completed a minor in
Spanish, which included six months’ studying
in Querètaro, Mexico. In 2006, Brad As Project
Manager for Clarity Interactive, LLC, Brad's
responsibilities include the roles of sales, account
services, design, and creative development. Before
college graduation, Brad also worked as an Account
Services Intern at Bodkin Associates, Inc. - a full service
Indianapolis marketing firm that specializes in minority marketing.
His responsibilities included daily tasks such as copywriting,
account services, proofreading, and communication with print
providers. While at Bodkin, he also was responsible for several major projects
including Pasaporte, a Spanish language guide to the Indianapolis area. His
responsibilities included research of available resources to the Hispanic community,

12. Meet Me
Bradley J. Bierwagen graduated in
2006 with a B.A. from the Foster
College of Business Administration at
Bradley University in Peoria, Illinois. In
addition to receiving his degree in
International Business with a concentration in
Marketing, Brad also completed a minor in
Spanish, which included six months’ studying
in Querètaro, Mexico. In 2006, Brad As Project
Manager for Clarity Interactive, LLC, Brad's
responsibilities include the roles of sales, account
services, design, and creative development. Before
college graduation, Brad also worked as an Account
Services Intern at Bodkin Associates, Inc. - a full service
Indianapolis marketing firm that specializes in minority marketing.
His responsibilities included daily tasks such as copywriting,
account services, proofreading, and communication with print
providers. While at Bodkin, he also was responsible for several major projects
including Pasaporte, a Spanish language guide to the Indianapolis area. His
responsibilities included research of available resources to the Hispanic community,

13. Meet Me

15. Rogers Diffusion of Innovation

16. BLUES

18. GREAT DIGITAL
LEADERSHIP IS
NOT EQUAL
TO COMFORT
WITH CHANGE

19. GREAT DIGITAL
LEADERSHIP IS
NOT EQUAL
TO COMFORT
WITH CHANGE

20. GREAT
LEADERSHIP IS
NOT EQUAL
TO COMFORT
WITH CHANGE

21. GREAT
LEADERSHIP IS
UNDERSTANDING
WHERE YOU ARE VS.
YOUR BIGGEST
ASPIRATION

22. GREAT
LEADERSHIP IS
UNDERSTANDING
WHERE YOU ARE VS.
YOUR BIGGEST
ASPIRATION
THEN TAKING STEPS &
MAKING THE CHANGES
TO ACHIEVE IT

27. What you really need is...
Decisiveness.
how do you want to serve your community?
does your mission say anything you can “live”?
are you truly making decisions that best support it?

28. It’s not...
rocket science.

29. …It’s
Simple (simple isn’t always easy)
1. understand your audience
2. understand your value
3. provide an amazing experience
4. facilitate communication

30. you already have
the expertise

31. community
social group of any size whose members reside in a
specific locality, share government, and often have a
common cultural and historical heritage.

32. foundation
the basis or groundwork of anything

33. community foundation
“Our goal at Madison County Community Foundation is
one we share with the entire community: improving the
quality of life in Madison County….”
“The Community Foundation of Boone County provides
pathways connecting people who care with causes that
matter now and in the future.”
“The Porter County Community Foundation leads,
unites and supports giving to make a difference in
Porter County today, tomorrow and forever”

34. community foundation
“The Marshall County Community Foundation is a
vehicle for people of all means to contribute to their
community”
“Connecting People Who Care With Causes That Matter
For Good, For Ever, For Switzerland County”
“Simply put, the Community Foundation of St. Joseph
County is a charitable endowment to improve the quality
of life for the citizens of St. Joseph County and their
succeeding generations.”

35. How to succeed
online:
tell stories
be honest
include others
listen
make others better
say thank you

36. Digital is
changing
everything.

37. By making it
more like it
used to be.

38. Mass
Media
targets the
greatest
common
denominator
E Pluribus Unum by Joe Carr
http://www.threadless.com

39. Digital is
bigger.

40. Digital is
smaller.

41. It’s all about
engagement.

42. Is your website
more like this…

44. Or this…

46. SOCIAL NETWORKING +
INTERCONNECTED WEBSITE
DOES NOT REPLACE
FACE TO FACE NETWORKING

47. SOCIAL NETWORKING +
INTERCONNECTED WEBSITE
ENHANCES
FACE TO FACE NETWORKING

48. SOCIAL NETWORKING +
INTERCONNECTED WEBSITE
INCREASES PRODUCTIVITY OF
FACE TO FACE NETWORKING

49. SOCIAL NETWORKING +
INTERCONNECTED WEBSITE
ADDS VALUE TO
FACE TO FACE NETWORKING

50. SOCIAL NETWORKING +
INTERCONNECTED WEBSITE
CREATES DISCUSSION AROUND
FACE TO FACE NETWORKING

51. SOCIAL NETWORKING +
INTERCONNECTED WEBSITE
INSPIRES ADDITIONAL
FACE TO FACE NETWORKING

52. SOCIAL NETWORKING +
INTERCONNECTED WEBSITE
ENHANCES
INCREASES PRODUCTIVITY OF
ADD VALUE TO
CREATE DISCUSSION AROUND
INSPIRES ADDITIONAL
FACE TO FACE TIME

53. “…watching some
organizations do social
media is like watching
your Dad dance at your
wedding…”

54. don’t think in
terms of
technology

55. think in terms of
connections
& engagement

56. What counts as
Social Media, anyway?
Blogs
Microblogs
Social Networks
Photo/Video Sharing
Social Bookmarking
Chat Rooms
Forums/Messageboards
Virtual Worlds
Wikis
Some Mobile Apps
Some Gaming

57. Top 10 Visited (US)
01. Google
02. Yahoo!
03. Facebook
04. YouTube
05. MySpace
06. Wikipedia
07. Windows Live
08. Blogger
09. eBay
10. Craigslist
November 7, 2009
http://www.alexa.com/topsites/countries/US

58. Top 10 Visited (US)
01. Google
02. Yahoo!
03. Facebook
04. YouTube
05. MySpace
06. Wikipedia
07. Windows Live
08. Blogger *13. Twitter
09. eBay
10. Craigslist
November 7, 2009
http://www.alexa.com/topsites/countries/US

59. 300m active users
50% login any given day
8b minutes a day
45m status updates a day
10m fans of Pages a day
2b photos a month
14m videos a month
65m access via mobile
October 7, 2009
http://www.facebook.com/press/info.php?statistics

60. 158m adults view online
video each month
9b videos are viewed each
month in US
10 hours are uploaded
each minute
October 7, 2009
http://www.comscore.com

61. Twitter is about real-time
communication and
collaboration.
30m unique visitors
Use it to listen, serve,
promote, and network.

63. Free tools -
but investment
required for
success

64. It’s all about
engagement.

65. IDEAS FOR CREATING
CONNECTIONS

66. How to succeed
online:
tell stories
be honest
include others
listen
make others better
say thank you

67. Storytelling…

68. Storytelling…

69. Involving Others

70. Involving Others

71. Make Others Better
Tyson Foods Pledge to End Hunger
http://www.pledgetoendhunger.com

72. Listen

73. Listen
www.google.com/alerts

74. Thank

75. How can YOU
use these tools?

76. Community Members
Endowment
Endowment
Estate Planners
Community
Foundations

77. What’s next?
mobile. mainstream. mitigation.

78. alright, so let’s have it...
Why can’t you
do this stuff?
today’s hurdles are tomorrow’s excuses.

79. We want to talk
about it
Bryan Gray
bryan.gray@mediasauce.com
@BryanSGray
Brad Bierwagen
brad.bierwagen@mediasauce.com
@bbierwag