Key Drivers Of Growth In Indian Retail

1. Key Drivers of Growth in Indian Retail Presented By Pinaki Basu 200940

2. Introduction An Overview of Indian Retail Industry Size of Indian Retail Industry : $ 390 Billion or ₹ 18,10,000 crore Compounded Annual Growth Rate : 11.74% Source: F & R Research

3. Source: Source: F & R Research

4. Source: Source: F & R Research

5. Key Drivers

6. Consumer or Demand-Side Drivers Personal Consumption as a percentage of GDP Only second to Vietnam in Asia Fourth in the world China (~35%), Singapore (~45%), Hong Kong (~50%), South Korea (~46%) in 2007

7. Consumer or Demand-Side Drivers Population as a Growth Driver Source: censusindia.gov.in

8. Consumer or Demand-Side Drivers Population as a Growth Driver Adoption of Nuclear Family Culture Average Household Size in 1991 : 5.57 Average Household Size in 2001 : 5.36 Average Household Size in 2011 : 5.02 (Expected) Source: censusindia.gov.in

9. Consumer or Demand-Side Drivers Population as a Growth Driver Baby Boomer Effect Steep Growth in Earning Population (15-60 yrs) 335 million people (54 % of total population) in 1975 593 million people (58.3% of total population) in 2000 Growth in Earning Population over 25 yrs: 77% ( CAGR of 2.3%) Growth in Indian Population over 25 yrs: 64% (CAGR of 2%) 782 million people (62.8% of total population) in 2015 (Expected) Source: censusindia.gov.in

10. Consumer or Demand-Side Drivers Population as a Growth Driver Growing Working Women Population Working women can spend 1.3 times more than housewives Working women in 1991: 22% Working women in 2001: 26% Source: censusindia.gov.in

11. Consumer or Demand-Side Drivers Population as a Growth Driver Growth in Urban Population Urbanization has increased at a rate of 2.7 percent from 1991-2001 Urban population 2000 : 28.1 crore Expected to grow at 2.4% Source: censusindia.gov.in

13. Consumer or Demand-Side Drivers Plastic Money Becoming a Greater Pie of Credit India is the second fastest growing Financial Cards market in the Asia - Pacific region. Growth at 30-35% p.a. from 27mn cards in 2007. Credit Card Sales: 1.2% in 2008 Credit Card Sales: 1.4% in 2010 (Expected) Source: Euro Monitor (www.euromonitor.com)

14. Consumer or Demand-Side Drivers Internet Driving Awareness and Online Purchases Source: Internet World Stats, Angel Research

15. Retailer or Supply-Side Drivers Increased Investments in Retail Organised Retail will possibly touch ₹ 2300 bn in 2010 Funds through Private Equity, IPO route and infusion of funds through warrants Allow organised players in Retail to expand Source: Ernst & Young (www.ey.com)

16. Retailer or Supply-Side Drivers Increased Investments in Retail At an average investment of ₹ 3,000 per sq. ft. by Retailers, these investments would translate to 750 mn sq. ft. of Organised Retail space by FY2010 All key Retailers in India have chalked out substantial investments over next 3-4 years to fuel their expansion plans. Source: Ernst & Young (www.ey.com)

17. Retailer or Supply-Side Drivers Increased Investments in Retail Pantaloon is expected to invest around ₹ 6,000 cr over the next four years to fuel its three-fold expansion plan and take its total Retail space to 26mn sq. ft. by FY2012. Vishal Retail is expected to invest ₹ 3,000cr to fuel its ambitious five-fold expansion plan to take its total Retail space to 10mn sq. ft. by FY2011. Source: Ernst & Young (www.ey.com)

18. Retailer or Supply-Side Drivers Tier- II & III cities to fuel future growth of Modern Retail The Top-784 cities in India constitute about 26% of population They contribute 35% to Total Retail Sales. Tier- II and III cities account for 18% of the overall population They contribute 22% to the Total Retail sales.

19. Retailer or Supply-Side Drivers Shortened Supply Chain benefits consumers A Traditional supply chain in India comprises 5-6 levels Two major disadvantages: Cost of the product increases Increase in shrinkage

20. Traditional v/s Modern supply chain Company / Manufacturer Distributor 5% Margins for Distributors 5% Commission for Buying Agents Buying Agent Back End Franchisees Multi-Brand Outlets 30% Margins for Franchisees Company owned outlets / large organized retailers 30-32% Margins for company owned outlets/ large retailers 35% Margins for Multi-Brand Outlet Retailers Consumers Front End

21. Traditional v/s Modern supply chain Company / Manufacturer Back End 38-40% Margins for Retailers Consumers Retailers Front End

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