The document discusses the Indian media and entertainment industry. It provides an overview of the industry, including key segments like television, film, digital, print and radio. It notes that the industry grew 13.4% in 2018 to Rs. 1.67 trillion, powered by 42% growth in digital media. A PESTLE analysis covers political, economic, social, technological, legal and environmental factors impacting the industry. It also provides a SWOT analysis, identifying strengths like a large customer base and opportunities from new distribution channels, while threats include piracy and lack of quality content.

1. Indian Media
Entertainment
Industry Analysis
 Amit Kumar
 INDUSTRY ANALYSIS
 1853362
 Mba (Module 5)
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2. MEDIA AND ENTERTAINMENT
INDUSTRY
 Media & entertainment industry consists of movies, radio, music,
shows, news papers, magazines etc.
 The Indian media and entertainment (M&E) industry is estimated
to grow 11.8% this year.
 The persisting strength of the movie business and the fast
expanding new media segment offsetting the effects of a slowing
economy.
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3. 3
MEDIA
Television/
Film
Digital
Print
Radio

4. Some Of The Major Players In India
• Zee Group
• Star Group
TV/Film
• Instagram
• Facebook
DIGITAL
• Hindustan Group
• Times Group
PRINT
Radio • Big FM
• Red FM
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5. Market Overview
56.9
30.8
6.6 5.6
2018
Television Digital Print Radio
5
67.8
17.9
8.3 6.1
2013
Television Digital Print Radio
In % total

6.  India's media and entertainment industry grew 13.4%
year-on-year to touch ₹1.67 trillion in 2018
 The growth was powered by digital media platforms that
grew 42% to ₹16,900 crore in 2018
 The M&E sector in India is expected to cross ₹2.35 trillion
($33.6 billion) by 2021, at a compounded annual growth
rate of 11.6%, according to the report
Market Overview
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7. 0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
Radio 3,010 Digital 16,900 Film 17,500 Print 30,500 Television, 74,000
Value in Cr
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8. PESTLE ANALYSIS ON MEDIA &
ENTERTAINMENT INDUSTRY
A tool used to analyse and monitor the macro-environmental factors that
may have a profound impact on an organization's performance.
PESTLE Acronym define 6 areas,
 POLITICAL
 ECONOMICAL
 SOCIAL
 TECHNOLOGICAL
 LEGAL
 ENVIRONMENTAL
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9. PESTLE ANALYSIS ON MEDIA & ENTERTAINMENT
INDUSTRY
Political:
 The media manipulates the public opinion by making
the public aware of certain facts in regard to
government choices and information.
 MEDIA (NEWS CHANNELS) Often makes
discussions/debates with political leaders and
representatives.
 Everyday the press releases exclusive information
about the government to the public which influences
public opinion.
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10. PESTLE ANALYSIS ON MEDIA & ENTERTAINMENT
INDUSTRY
Economical :
 The Indian media and entertainment (M&E) industry is
estimated to grow 11.8% this year.
 FDI in Teleports, direct-to-home (DTH), cable networks,
mobile TV, Headend-in-the-Sky Broadcasting Services
are allowed.
 up to 74% with FDI, • up to 49% under the Automatic
route.
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11. PESTLE ANALYSIS ON MEDIA & ENTERTAINMENT
INDUSTRY
Social :
 The media influences so many people’s
behaviour nowadays.
 Media can manipulate, influence, persuade and
pressurize society, along with even controlling
the world at times in both positive and negative
ways; mentally, physically and emotionally.
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12. PESTLE ANALYSIS ON MEDIA & ENTERTAINMENT
INDUSTRY
Technological :
 Technology Trends Affecting the M&E
industry.
 Advanced electronic devices which make
life easy
 Artificial intelligence (AI) promises to
transform the media and Entertainment
business – impacting everything from
content creation to the consumer
experience.
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13. PESTLE ANALYSIS ON MEDIA & ENTERTAINMENT
INDUSTRY
Legal :
 Entertainment law, also referred to as media law is legal services
provided to the entertainment industry.
 These services in entertainment law overlap with intellectual property
law.
 Intellectual property has many moving parts that include
trademarks, copyright, and the "Right of Publicity".
 Pirating such information may lead to criminal offence and even to
be behind bars!
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14. PESTLE ANALYSIS ON MEDIA & ENTERTAINMENT
INDUSTRY
Environmental :
 The film and television production industry generates carbon and
greenhouse gases from travel, transportation, production material
deliveries.
 Onsite generators and even pyrotechnical scenes. To account for the
carbon footprint that results from these activities.
 Many productions will hire third party contractors who specialize in
carbon and life cycle analysis accounting to track the overall impact
from the production.
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15. SWOT ANALYSIS OF MEDIA AND
ENTERTAINMENT INDUSTRY
STRENGTHS:
1. Media And Entertainment is one of the most booming sectors in India due to its vast
customer reach. The various segments of the Media And Entertainment industry like
television and film industry have a large customer base.
2. The growing middle class with higher disposable income has become the strength of the
M&E industry.
3. Change in the lifestyle and spending patterns of the Indian masses on entertainment.
4. Technological innovations like online distribution channels, web-stores, multi- and mega-
plexes are complementing the ongoing revolution and the growth of the sector.
5. Indian film industry is second largest in the world and the largest in terms of the films
produced and tickets sold.
6. The low cost of production and high revenues ensure a good return on investment for
Indian M&E industry.
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16. SWOT ANALYSIS ON MEDIA & ENTERTAINMENT
INDUSTRY
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WEAKNESSES:
1. The Media And Entertainment sector in India is highly fragmented.
2. Lack of cohesive production & distribution infrastructure, especially in the
case of music industry.
3. The lack of efforts for media penetration in lower socio-economic classes,
where the media penetration is low.
OPPORTUNITIES:
1. The concept of crossover movies, such as Bend It Like Beckham has helped
open up new doors to the crossover audience and offers immense potential
for development.
2. The increasing interest of the global investors in the sector.
3. The media penetration is poor among the poorer sections of the society,
offering opportunities for expansion in thearea.

17. SWOT ANALYSIS ON MEDIA & ENTERTAINMENT
INDUSTRY
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OPPORTUNITIES:
1. The nascent stage of the new distribution channels offers an opportunity for
development.
2. Rapid de-regulation in the Industry6. Rise in the viewership and the advertising
expenditure.
3. Technological innovations like animations, multiplexes, etc. and new distribution
channels like mobiles and Internet have opened up the doors of new opportunities
in the sector.
THREATS:
1. Piracy, violation of intellectual property rights pose a major treat to the M&E
companies.
2. Lack of quality content has emerged as a major concern because of the Quick-
buck route being followed in the industry.
3. With technological innovations taking place so rapidly, the media sector is facing
considerable uncertainty about success in the marketplace.

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