Z.E.E.L. was founded in 1991 in Mumbai and broadcasts 35 channels across 169 countries. In 2016, Z.E.E.L. had a 16% market share in India and revenue of 64,342 million Rs with an EBIT margin of 29.9%. It launched two new channels, has a large share in sports and regional networks, and focuses on strategies like innovation and leadership while analyzing competitors. For the 2017 fiscal year, Z.E.E.L. saw an 11% increase in revenue to 64.34 billion Rs and a large rise in net income to 22.22 billion Rs, reflecting growth in both its India and international segments.

2. Z.E.E.L.
COMPANY DETAILS
• It was founded on 15th December 1991 by Subhash Chandra.
• It is a subsidiary of Essel group, headquartered in Mumbai
• Z.E.E.L. broadcasts 35 different channels across 169 different countries.
• Sectors covered by Z.E.E.L. are – broadcasting, music, movies, live
entertainment, digital business and theatres

3. Z.E.E.L. TILL 2016
• It has 16% of the television market share.
• Revenue of Z.E.E.L. in the year 2016 was 64,342 million ₨ .
• EBIT margin for 2016 was 29.9%.
• In 2016 it launched ZEE One and ZEE Mundo.
• Its has 95% share in ten sports and 51% share in etc networks

4. HINDI GEC ENGLISH
ENTERTAINMENT

5. REGIONAL ENTERTAINMENT

6. OTHER VERTICALS

7. ANSOFF MATRIX

8. ANSOFF MATRIX
Strategies
 Inspire creativity
 Continuous innovation
 Enhancing leadership position in the genres ZEE
compete
 Reaffirm our commitment to highest level of
integrity and professionalism throughout our
business

9. COMPETITOR ANALYSIS
HINDI GEC MUSIC

10. REGIONAL ENTERTAINMENT
TELUGU TAMIL MARATI KANNADA
BANGLA

11. FINANCIAL STATEMENT
RATIOS 2017 2016 2015
Current Ratio 2.88 3.23 4.07
Quick Ratio 1.79 2.02 2.85
Net Profit
Ratio(%)
20.98 20.4
2
24.2
7
Total Debt
Equity Ratio
0.34 0.66 0.78
Book Value
Earning Per
Share(Rs)
46.04 31.4
7
26.7
4
Return On Net
worth(%)
23.38 24.4
2
27.6
7
BALANCE SHEET ANALYSIS
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
2015 2016 2017
C/R Q/R D-E/R

12. FINANCIAL SUMMARY
For the fiscal year ended 31 March 2017, Zee Entertainment Enterprises Limited
revenues increased 11% to Rs.64.34B. Net income increased from Rs.8.23B to
Rs.22.22B. Revenues reflect India segment increase of 11% to Rs.48.44B, Rest of
the World. segment increase of 9% to Rs.15.91B. Net income benefited from
Marketing, distribution and promotion ex decrease of 33% to Rs.2.02B (expense),
Other Income - Balancing value increase from Rs.26M to Rs.522M (income).

13. STRENGTHS OF ZEE
 Leading broadcaster in India and overseas for South
Asian content
 First mover advantage across genres
 Widest offering of channels by a single broadcaster in
the country
 Diversified revenue streams: advertising and
subscription
 Large network gives tremendous leverage with
advertisers
 Cost conscious approach towards business
 Diversified customer base: across 171 countries

14. RETAINED EARNINGS GROWTH

15. KEY PERFOMANCE INDICATORS

16.  Customer Focus
 Excellence
 Creativity
 Integrity
 Growth Driven
VALUE ADDITION