In this chapter of The Virtual Ticket, you will gain background knowledge on events using virtual tickets to increase profits. Virtual tickets can be used to diversify revenue streams for event planners. Later on, in this series you will learn about ticket pricing and promotion options. For now, it is important to learn by example, from some of the industries most innovative event planners.

1. The Case Studies
The virtual ticket

2. NAB SHOW LAS VEGAS
The virtual ticket
“The experience of hosting a television
quality show was thrilling not only because
of the size and scope of the production but
because of the large in-person audience.
Imagine a voice in your ear counting down
the seconds until you go live.”

4. THIS TYPE OF PRODUCTION
VALUE
IS
IDEAL FOR LARGE CONFERENCES
WITH THOUSANDS OF ATTENDEES
The virtual ticket

5. MAINLY FOR SPONSORS
ALLOWING THE SHOW
TO SELL ADDITIONAL
ADVERTISING
It may be surprising for some to find out that the NAB
Show does not charge viewers for access to the live
stream. The production is put on mainly for sponsors
allowing the show to sell additional advertising. The
NAB Show values control of their content more than
the exposure they would gain via social media.
The virtual ticket

6. VIDSUMMIT 2017
This case study which helped to introduce the book explores strategies event managers
can use to increase profits with live streaming and on-demand virtual ticket sales.
The virtual ticket

12. IRL (IN REAL LIFE)
STREAMING
The virtual ticket
The second case study is the 2019 StreamGeeks
Summit, which was hosted in New York City to
provide a full day of live streaming education.

14. THE
STREAMGEEKS
SUMMIT
The conference brought together a
growing community of video
production enthusiasts from the NYC
area and created a common ground
for novices and experts in the industry to
intermingle. The conference also served
as a case study for integrating a
professional live stream into a traditional
in-person conference
The virtual ticket

15. ALLENGE
SOLUTION
FULL DAY
OF
LIVE
STREAMING
EDUCATION The virtual ticket

16. The virtual ticket
OVER 250% MORE VIRTUAL TICKETS WERE
SOLD THAN IN-PERSON TICKETS
The event featured an in-person studio experience, the majority of guests joined remotely.

18. 2020 WORSHIP SUMMIT
• This event included a hybrid meetup style event where the majority of attendees joined online.
• This was a small scale event in terms of in-person ticket sales, with only 30 in-person attendees.
• But on Friday morning, January 24th, 2020, the event was one of the top live streams on
YouTube with almost 400 simultaneous viewers at peak viewership.
• Before the event was over more than 5,000 churches had tuned in, racking up thousands of
hours of viewership.
The virtual ticket

19. THIS EVENT ALSO INCLUDED
A LIVE FACE-TO-FACE ZOOM
VIDEO CONFERENCE
• The video conference meeting was open
during the entire event and it allowed
attendees to get more personal with the event
speakers who would join for 30- 45 minutes after
their main stage presentation.
• This event falls in line with a new trend called
“Virtual Summits,” where experts get together
to produce a premium online experience for
viewers around the world.
The virtual ticket

20. THIS WAS AN ALL
DIGITAL SUMMIT
The virtual ticket
This event could be categorized as a “digital summit” or a glorified webinar
where meeting the online attendees’ expectations was the primary goal of the
event planner.