Onstream Media Corporation provides virtual event solutions including webcasting, webinars, online video publishing, audio and web conferencing, and virtual tradeshows. Their solutions help organizations generate leads, communicate effectively, and provide learning and training through virtual events. Trends show that virtual events are growing in popularity and seen as innovative marketing tools that reduce costs. Critical elements for successful virtual events include registration, marketing automation, reporting, and social engagement capabilities.
Sponsorship opportunities are alive and well in the virtual & hybrid world. Learn how to rethink your sponsorship strategy and drive sponsor value at your next event.
9 Steps to Winning Your Content Marketing MarathonLaurie Paleczny
In my recent breakout session at Content Strategy Applied USA 2014, I used running as a metaphor for how companies need to approach content marketing. It is most definitely a marathon, not a sprint. Marketers must be prepared to go on a journey when they embrace this digital strategy. Ultimately, the benefits are worth it, but it's rarely easy. It requires perseverance, patience and self-awareness about how to push your limits.
My presentation took attendees through nine steps to help them learn what to expect and stay in the race, even when it's hard. From deciding to run, defining goals and picking the right metrics to choosing the right partners and the right races, I offered insights, frameworks and case studies from our experience running alongside clients in their marathons.
Watch the webinar: https://blog.hubb.me/maximizing-the-virtual-event-experience-webinar-slides-recording
If you're not leveraging virtual events, you’re missing an amazing opportunity to reach a huge audience!
Virtual events allow us to overcome many of the challenges we face with on-site events, as well as give us the ability engage with our attendees in important ways. However, virtual events come with their own unique set of challenges.
Drawing from the experience of Evia and Hubb, two leading event technology companies with decades of virtual event experience between them, this webinar will help any event manager maximize the impact of virtual events.
Marketing 3.0: Creating a Faster Path to Innovation and ResultsSteve Drake
Four panelists representing 124+ associations discuss 5 problems and 5 solutions for 3.0 marketing. They are presenting this information at the 2014 ASAE Great Ideas Conference.
What Is The Difference?
It’s Virtual
No need to leave the office
Low carbon footprint
Cost effective
Accessible at your convenience
Interactive, Interactive, Interactive!
Why Exhibit?
CleanTech World-Virtual Expo presents an unrivalled business platform in one perpetual accessible place, bringing together key players in the renewable energy industry from across the globe, economically with the lowest carbon footprint. It is the perfect low cost, low impact, environmentally friendly opportunity to showcase your company, products and services from your own virtual booth with various links back to your website, built by a dedicated member of our team utilising your company logo, profile, video, catalogue and images to create brand awareness and deliver sales leads.
Potential clients from across the globe can visit your booth free of charge to source products or services, request information, documentation, or receive a quote 24 hours a day, 365 days a year. In a few clicks, they can also visit the media centre, auditorium or cleantech network community to connect and interact with exhibitors and industry experts.
Virtual Expo & Exclusive Marketing Program Package For One Year
Virtual Booth
Personal booth build service
Company logo
Company video
PDF’s/Catalogues
Images
Links to website
Product listings
Enhanced listing & site promotion
Visitor tracking report
Priority customer care
Media Centre
Monthly CleanTech Focus e-Magazine
Upload Company news, press releases, white papers & case studies
Upload podcasts
News articles
Regular guest blogger
Social media inclusion
Virtual Auditorium
Upload webinars – Guest speakers
Live webinars – Host,connect, interact
CleanTech Network
Private community – Connect & interact
Post comments & share knowledge
Real time discussions with qualified visitors and other exhibitors
Unique concept
Advantages of Exhibiting
Online (virtual) exhibitions have the following major advantages over static, one dimensional events or other advertising methods:
Promote your brand, reach your target audience without leaving the office
Regular qualified traffic represents new sales leads
Connect and interact with industry professionals
Cost effective and carbon saving
Online 24/7, 365 days a year – Free of charge for your visitors
Over 750,000 expected visitors every month
Available from visitor’s office, home, laptop – no traffic or travel!
Positively focused visitors – no side distractions
Site available all year round in more than 105 countries
Translated in several languages
Virtual expo’s are fast proving the most preferred way to present products and services to the general public. They are becoming an integral part of branding and content distribution, allowing companies to capitalize on a plethora of business opportunities.
Your business can promote a greener environment, register your interest here and a member of our sales team will contact you.
Sponsorship opportunities are alive and well in the virtual & hybrid world. Learn how to rethink your sponsorship strategy and drive sponsor value at your next event.
9 Steps to Winning Your Content Marketing MarathonLaurie Paleczny
In my recent breakout session at Content Strategy Applied USA 2014, I used running as a metaphor for how companies need to approach content marketing. It is most definitely a marathon, not a sprint. Marketers must be prepared to go on a journey when they embrace this digital strategy. Ultimately, the benefits are worth it, but it's rarely easy. It requires perseverance, patience and self-awareness about how to push your limits.
My presentation took attendees through nine steps to help them learn what to expect and stay in the race, even when it's hard. From deciding to run, defining goals and picking the right metrics to choosing the right partners and the right races, I offered insights, frameworks and case studies from our experience running alongside clients in their marathons.
Watch the webinar: https://blog.hubb.me/maximizing-the-virtual-event-experience-webinar-slides-recording
If you're not leveraging virtual events, you’re missing an amazing opportunity to reach a huge audience!
Virtual events allow us to overcome many of the challenges we face with on-site events, as well as give us the ability engage with our attendees in important ways. However, virtual events come with their own unique set of challenges.
Drawing from the experience of Evia and Hubb, two leading event technology companies with decades of virtual event experience between them, this webinar will help any event manager maximize the impact of virtual events.
Marketing 3.0: Creating a Faster Path to Innovation and ResultsSteve Drake
Four panelists representing 124+ associations discuss 5 problems and 5 solutions for 3.0 marketing. They are presenting this information at the 2014 ASAE Great Ideas Conference.
What Is The Difference?
It’s Virtual
No need to leave the office
Low carbon footprint
Cost effective
Accessible at your convenience
Interactive, Interactive, Interactive!
Why Exhibit?
CleanTech World-Virtual Expo presents an unrivalled business platform in one perpetual accessible place, bringing together key players in the renewable energy industry from across the globe, economically with the lowest carbon footprint. It is the perfect low cost, low impact, environmentally friendly opportunity to showcase your company, products and services from your own virtual booth with various links back to your website, built by a dedicated member of our team utilising your company logo, profile, video, catalogue and images to create brand awareness and deliver sales leads.
Potential clients from across the globe can visit your booth free of charge to source products or services, request information, documentation, or receive a quote 24 hours a day, 365 days a year. In a few clicks, they can also visit the media centre, auditorium or cleantech network community to connect and interact with exhibitors and industry experts.
Virtual Expo & Exclusive Marketing Program Package For One Year
Virtual Booth
Personal booth build service
Company logo
Company video
PDF’s/Catalogues
Images
Links to website
Product listings
Enhanced listing & site promotion
Visitor tracking report
Priority customer care
Media Centre
Monthly CleanTech Focus e-Magazine
Upload Company news, press releases, white papers & case studies
Upload podcasts
News articles
Regular guest blogger
Social media inclusion
Virtual Auditorium
Upload webinars – Guest speakers
Live webinars – Host,connect, interact
CleanTech Network
Private community – Connect & interact
Post comments & share knowledge
Real time discussions with qualified visitors and other exhibitors
Unique concept
Advantages of Exhibiting
Online (virtual) exhibitions have the following major advantages over static, one dimensional events or other advertising methods:
Promote your brand, reach your target audience without leaving the office
Regular qualified traffic represents new sales leads
Connect and interact with industry professionals
Cost effective and carbon saving
Online 24/7, 365 days a year – Free of charge for your visitors
Over 750,000 expected visitors every month
Available from visitor’s office, home, laptop – no traffic or travel!
Positively focused visitors – no side distractions
Site available all year round in more than 105 countries
Translated in several languages
Virtual expo’s are fast proving the most preferred way to present products and services to the general public. They are becoming an integral part of branding and content distribution, allowing companies to capitalize on a plethora of business opportunities.
Your business can promote a greener environment, register your interest here and a member of our sales team will contact you.
2013EIBTM Knowledge & Networking - Hybrid Meetings: Are Remote Participants a Pain in the Neck?
Hybrid Meetings: Are Remote Participants a Pain in the Neck?
Stream: The Fresh Conference Track
20 Nov 2013, 13:00 - 14:30 Conference Room 5.1
Language: English
The technical and production challenges of a Hybrid Meeting are massive. How much can we afford to do for an audience that expects not to pay, or to pay little? Getting them involved is crucial, yet seems to be a bit of a nightmare. Even a separate sound technician needs to be an addition for a good on-line experience. The internet is not controllable, the speakers are nervous enough without complications for the on-line audience... What can we do, what is realistic, what can we afford?
Join this session for a set of case-based tips, stories and experience plus a behind the scenes look at the EIBTM/FRESH hybrid effort.
Local media assn fall conference report recap 2012Shannon Kinney
This session offered summaries of four reports written for the Local Media Association Innovation Alliance delivered with tips, tricks, tactics for success and examples.
Livestreaming is the newest expectation of audiences everywhere. But how do you budget for live video?
In these slides we cover:
-How to get started with livestreaming.
-How much to budget when you’re building a live video strategy.
-A checklist of equipment you will need.
-How to demonstrate real ROI from live video.
How to Turn Your Webinar into a Revenue GeneratorReadyTalk
Have you ever thought about turning your webinar series into a revenue stream? What about creating a series to generate additional revenue for your company? Paid webinars are becoming more and more popular as production values increase and organizations look for additional sources of revenue.
Join our panel of experts as they talk in detail about their webinar programs and how they generate revenue using a variety of tactics. In this webinar, you will learn:
-How to create a webinar series people will want to pay for
-How to replace physical events with a paid webinar
-How to successfully promote your paid event to increase registration and attendance
-The essential tools needed for any paid for webinar program
Digital Is The Bigger Picture: When Will Companies Catch Up?Lucy James
ad:tech London 2012
Digital Is The Bigger Picture: When Will Companies Catch Up?
Emma Durant, Global Marketing Strategist, Lionbridge
Chris Schaumann, Global Director, Digital/ Social Capability Development, Nokia
Jonathan Allan, Sales Director, Channel 4
Are you doing enough to engage your B2B customers and channel partners? Without a collaborative community, the answer is probably no.
Find out more about how social business communities can tap the full power of your customers and the potential of your partners. Learn more about Jive Software: http://bit.ly/1aTo6Vq
The Social Web - Embracing Social & Digital PR in B2B - Dean Rusell, LEWIS PulseLEWIS Purestone
Digital Marketing Director of International PR agency LEWIS discusses how to embrace and drive value from social media and inline PR within B2B Marketing.
Integrating Social Media Into Your Contact Center Mary Naylor 061510VIPdesk
Integrating Social Media into Your Customer Contact Center
Mary Naylor, CEO, VIPdesk
Liat Myers, Director of Social Media, VIPdesk
-The importance of integrating social media into overall customer service strategy
-Best practices addressing how social media can be used to supplement current customer communication channels
-The role the customer contact center plays in social media implementation
-Best practices, tools, and tips for incorporating social media into your contact center
We have heard countless times that the 'future of events is Hybrid'! But how do you plan for a Hybrid Event? What should you be mindful of? Well, here's a quick checklist of the top 7 things.
Jive's Gia Lyons and Thomas Reuters' Ellen Anderson did a deep dive on how a social intranet can enable employees to easily collaborate and deliver quality work—to boost performance.
In this presentation, Ellen Anderson shares how her team uses a social intranet for IT project management and to address obstacles to high performance (including lack of collaboration and ability to share). Learn how Ellen drives projects forward with Thomson Reuters' intranet.
Learn more at http://bit.ly/1aTo6Vq
VisionsLive Product Overview Presentation 7th September 2015Barry McLeod
Text Chat Focus Groups: The Most Effective Qualitative Method:
Sure, text chat has been around for a while. And in an industry
that is obsessed with the newest and shiniest tools on the
market, often the best ones get overlooked.
Unlike the travel required for in-person work or the technical
requirements involved in webcam focus groups, text chat
lowers the bar of entry for both researcher and participant
and speeds up the research process. In short, it is the fastest
and most effective way to gather qualitative insights.
Advertising research
Brand research
Website evaluations
Product evaluation
Service evaluation
Testing business ideas
Business start-up research
Consumer groups
How do you keep your share of voice when your reps are benched? This list of tactics is a good starting point for how to keep those reps busy in these changing times. List includes pros and cons for webinars, edetailing, direct mail and virtual advisory boards among others.
If you have ever attended an event that was professionally planned and executed, chances are you didn’t realize how much work went into making it a success. Events, regardless of their size, are complex things to manage. In every event, something goes wrong, and if you are lucky the only people who notice are on the event management team. An issue can be something minor like forgetting to bring the right color socks, or a major catastrophe, like leaving the wedding ring behind at the hotel. Whatever it is, events and uncertainty go together like two peas in a pod. This may be why so many amazing events are unable to add a live streaming element. It’s very common for event planners to become overwhelmed and unable to add another layer of complexity that is live streaming. Selling virtual tickets is one thing, accommodating a live online audience is another.
Therefore, whether you are a professional event manager or a one-time event planner, having a framework that introduces order into the messy process of event-planning is crucial. A systematic approach allows you to deliver excellent results even when you do not have the help of a professional event planning team. An event planning system saves cost, reduces work, removes uncertainty, and makes your success repeatable.
These trends presentations are something we serve to our strategic retainer clients on a regular basis, in depth, personalized and as part of a results oriented strategy conversation. These are the trends in Nonprofit Digital Fundraising for winter 2016.
2013EIBTM Knowledge & Networking - Hybrid Meetings: Are Remote Participants a Pain in the Neck?
Hybrid Meetings: Are Remote Participants a Pain in the Neck?
Stream: The Fresh Conference Track
20 Nov 2013, 13:00 - 14:30 Conference Room 5.1
Language: English
The technical and production challenges of a Hybrid Meeting are massive. How much can we afford to do for an audience that expects not to pay, or to pay little? Getting them involved is crucial, yet seems to be a bit of a nightmare. Even a separate sound technician needs to be an addition for a good on-line experience. The internet is not controllable, the speakers are nervous enough without complications for the on-line audience... What can we do, what is realistic, what can we afford?
Join this session for a set of case-based tips, stories and experience plus a behind the scenes look at the EIBTM/FRESH hybrid effort.
Local media assn fall conference report recap 2012Shannon Kinney
This session offered summaries of four reports written for the Local Media Association Innovation Alliance delivered with tips, tricks, tactics for success and examples.
Livestreaming is the newest expectation of audiences everywhere. But how do you budget for live video?
In these slides we cover:
-How to get started with livestreaming.
-How much to budget when you’re building a live video strategy.
-A checklist of equipment you will need.
-How to demonstrate real ROI from live video.
How to Turn Your Webinar into a Revenue GeneratorReadyTalk
Have you ever thought about turning your webinar series into a revenue stream? What about creating a series to generate additional revenue for your company? Paid webinars are becoming more and more popular as production values increase and organizations look for additional sources of revenue.
Join our panel of experts as they talk in detail about their webinar programs and how they generate revenue using a variety of tactics. In this webinar, you will learn:
-How to create a webinar series people will want to pay for
-How to replace physical events with a paid webinar
-How to successfully promote your paid event to increase registration and attendance
-The essential tools needed for any paid for webinar program
Digital Is The Bigger Picture: When Will Companies Catch Up?Lucy James
ad:tech London 2012
Digital Is The Bigger Picture: When Will Companies Catch Up?
Emma Durant, Global Marketing Strategist, Lionbridge
Chris Schaumann, Global Director, Digital/ Social Capability Development, Nokia
Jonathan Allan, Sales Director, Channel 4
Are you doing enough to engage your B2B customers and channel partners? Without a collaborative community, the answer is probably no.
Find out more about how social business communities can tap the full power of your customers and the potential of your partners. Learn more about Jive Software: http://bit.ly/1aTo6Vq
The Social Web - Embracing Social & Digital PR in B2B - Dean Rusell, LEWIS PulseLEWIS Purestone
Digital Marketing Director of International PR agency LEWIS discusses how to embrace and drive value from social media and inline PR within B2B Marketing.
Integrating Social Media Into Your Contact Center Mary Naylor 061510VIPdesk
Integrating Social Media into Your Customer Contact Center
Mary Naylor, CEO, VIPdesk
Liat Myers, Director of Social Media, VIPdesk
-The importance of integrating social media into overall customer service strategy
-Best practices addressing how social media can be used to supplement current customer communication channels
-The role the customer contact center plays in social media implementation
-Best practices, tools, and tips for incorporating social media into your contact center
We have heard countless times that the 'future of events is Hybrid'! But how do you plan for a Hybrid Event? What should you be mindful of? Well, here's a quick checklist of the top 7 things.
Jive's Gia Lyons and Thomas Reuters' Ellen Anderson did a deep dive on how a social intranet can enable employees to easily collaborate and deliver quality work—to boost performance.
In this presentation, Ellen Anderson shares how her team uses a social intranet for IT project management and to address obstacles to high performance (including lack of collaboration and ability to share). Learn how Ellen drives projects forward with Thomson Reuters' intranet.
Learn more at http://bit.ly/1aTo6Vq
VisionsLive Product Overview Presentation 7th September 2015Barry McLeod
Text Chat Focus Groups: The Most Effective Qualitative Method:
Sure, text chat has been around for a while. And in an industry
that is obsessed with the newest and shiniest tools on the
market, often the best ones get overlooked.
Unlike the travel required for in-person work or the technical
requirements involved in webcam focus groups, text chat
lowers the bar of entry for both researcher and participant
and speeds up the research process. In short, it is the fastest
and most effective way to gather qualitative insights.
Advertising research
Brand research
Website evaluations
Product evaluation
Service evaluation
Testing business ideas
Business start-up research
Consumer groups
How do you keep your share of voice when your reps are benched? This list of tactics is a good starting point for how to keep those reps busy in these changing times. List includes pros and cons for webinars, edetailing, direct mail and virtual advisory boards among others.
If you have ever attended an event that was professionally planned and executed, chances are you didn’t realize how much work went into making it a success. Events, regardless of their size, are complex things to manage. In every event, something goes wrong, and if you are lucky the only people who notice are on the event management team. An issue can be something minor like forgetting to bring the right color socks, or a major catastrophe, like leaving the wedding ring behind at the hotel. Whatever it is, events and uncertainty go together like two peas in a pod. This may be why so many amazing events are unable to add a live streaming element. It’s very common for event planners to become overwhelmed and unable to add another layer of complexity that is live streaming. Selling virtual tickets is one thing, accommodating a live online audience is another.
Therefore, whether you are a professional event manager or a one-time event planner, having a framework that introduces order into the messy process of event-planning is crucial. A systematic approach allows you to deliver excellent results even when you do not have the help of a professional event planning team. An event planning system saves cost, reduces work, removes uncertainty, and makes your success repeatable.
These trends presentations are something we serve to our strategic retainer clients on a regular basis, in depth, personalized and as part of a results oriented strategy conversation. These are the trends in Nonprofit Digital Fundraising for winter 2016.
Virtual events are digital gatherings that leverage technology to bring people together in a virtual environment. They serve as a powerful alternative to in-person gatherings, enabling participants to connect, collaborate, and engage from the convenience of their computers or mobile devices.
Presentation to the Elite Meetings Alliance, January 2012. If you're considering adding a virtual component to your meetings or conferences, start with business strategy first! Pulse Staging is your only end-to-end solution from strategy to execution.
Learn how to get started with virtual events. This 101 webinar shows you how think about a virtual event strategy, the types of vendors available and resources to get started.
Are you in charge of running webinars or virtual meetings? Do you need to switch your in-person event to an online one? This class is perfect and filled with practical advice. Zoom has quickly become a popular tool for both businesses and consumers, but there’s more you can do to up your game.
How to choose between meetings and webinars
Using breakout rooms for interactivity
Extending the power of Zoom with essential apps
How to configure preferences for optimum video quality
How to connect professional audio and video devices
Engage your audience with Q&A, Chat, Polls, and Surveys
How to generate reports when the events are done
South Florida HDI Event: Mobility Creates Transparency and Increases Business...Eddie Vidal
In this session, attendees will learn how to:
Improve end-user satisfaction (employees and customers) by providing instant access to available services, self-service tools, and status updates for service requests.
Appease your CIO with instant access to real-time performance dashboards, emergency change requests, and customer satisfaction ratings.
Free IT support staff from their desk, allowing them to manage their entire workflows from their smart phone or tablet.
Give your Help Desk team the power to demonstrate the value they bring to organization.
Planning and Producing an Exceptional Online EventVirtual, Inc.
With the future of in-person events uncertain in the near-term, associations and consortia are facing the challenging decision of whether to cancel or postpone conferences and meetings or to transition them into online events. While there are many commonalities between face-to-face events and online events, the differences are important to understand while considering the move, planning and executing the event. Our experts share insights and best practices for online events.
Evolution not Revolution - Simplify Your Digital Strategy for Closer Relation...marketingfinder.co.uk
Organisations now recognise the importance of digital in their communications strategy, seeing it not as just another tool in the marketing mix, but a fundamental channel from which all their communications should stem. More and more companies are therefore seeking to revolutionise their digital marketing strategy, investing heavily in new systems and whole teams to help their marketing efforts move forward into the future.
This webinar explores why it isn’t necessary to reinvent the wheel when it comes to digital. By simply taking a step back and incorporating key elements into your marketing, you can easily gain valuable insight into your customers, transforming your business into a digital powerhouse.
Evolution not Revolution - Simplify Your Digital Strategy For Closer Relation...ClearPeople
Organisations now recognise the importance of digital in their communications strategy, seeing it not as just another tool in the marketing mix, but a fundamental channel from which all their communications should stem from.
More and more companies are therefore seeking to revolutionise their digital marketing strategy, investing heavily in new systems and whole teams to help their marketing efforts move forward into the future.
This presentation seeks to educate the audience that digital is an inherent extension of the traditional communications we have been using for many years and it is not necessary to reinvent the wheel when it comes to your digital strategy. You simply have to take a step back, identify you’re your customers need and understand that you can use technology to solve your customer’s problems.
The 4th Annual EVENTtech conference #eventtechlive was recently held at the Bellagio in Las Vegas from November 3–5, 2014. Nestled between a marble courtyard and the casino floor, the world’s largest event technology lab was back—and bigger than ever. Cramer attends every year to learn from peers and to bring knowledge back to Boston that can inspire our 2015 events.
2. Agenda
Welcome & Introduction
• Virtual Event Overview
• Evolution of Events
• Trends
• Onstream Media Solutions
•Critical elements to measure success
•Questions & Answers
Love the Virtual
3. About Us
Onstream Media Corporation
• Founded in 1993, Publicly traded on the OTC
• Pioneer in the webcasting & virtual event space
• Headquarters in Pompano Beach, FL with offices in NY, NJ, SF &
DC. - Webcast Operations Center
• Over 7000 live events every year
•etouches Partner since 2010
Love the Virtual
4. Definition
What is a Virtual Event?
A virtual event is a gathering of
people sharing a common virtual
environment on the web, rather
than meeting in a physical location.
Popular uses of virtual events
include virtual tradeshows, virtual
job fairs, virtual conferences, virtual
sales meetings, and virtual
company-wide gatherings.
Source: Wikipedia
Love the Virtual
• A Large Conference
Call
• Webinar
•Webcast
• Virtual Tradeshow
• Virtual World
5. Poll Question
Does your organization currently conduct Virtual Events
including large conference calls, webinars, webcasts or
virtual tradeshows?
a) Yes, we have been doing this a long time
b) Yes, we just got started
c) No, but would like to
d) No, not interested
Love the Virtual
6. Why Virtual?
Love the Virtual
• Event Marketers are expanding their use of multimedia to drive
attendance pre/post event – repurposing of content
• Encourage participation and identify evangelists in your group
• Online repository of information, available 24 X 7X365
• Monetization – are you leaving $$ on the table?
7. Evolution of Events
Your audience has moved on to the digital age
1940 Annual Conference 2013 Annual Conference
Love the Virtual
8. Extending the lifecycle & reach of events is no longer an afterthought,
but rather a necessity for Events of the 21st
Century
•The next generation does not communicate in traditional ways
•The new norm is seen in texting, social forums, video, audio podcasts,
mobile technology; et al.
•Collaboration, networking and information-sharing are critical to
growing businesses and organizations, yet bringing people together
can be challenging, given travel costs and time constraints
•Event organizers and meeting planners today are faced with declining
attendance and therefore declining sponsorship and exhibitors
Evolution of Events
Love the Virtual
9. • Efficient and economical lead generation is still the prime purpose
for any Advertiser or Sponsor
• The need to maintain value to all participants is the fundamental
issue
• Your audience is conditioned to learn in highlights and snippets
- Use chucks of information as a preview of the full program
• Repurposing of event content for pre-event marketing, spinoff of
new web series, web exclusive content, Members only area , video
as a social tool
• Capture, Convert, Deliver – whenever, wherever and however
Love the Virtual
Evolution of Events
10. Trends
• Fear that physical events are under risk of being overtaken by virtual events is
not a concern. Findings uncover that for organizers and corporate brand
marketers, virtual event technology or digital line extensions are used by over half
of these organizations to extend the reach of physical event brands, either to
complement them or serve as a product line extension. IAEE Virtual Event Study,
July 2011
• Virtual events are educational. Marketers strongly embrace webinars, with 71%
of respondents currently using or considering using them. B@B Magazine Nov.
2010
• Live Content is Most Popular. Live video and webcasts are the most popular form
of content according to 68% of past and future users. IAEE Virtual Event Study, July
2011
Love the Virtual
11. Trends
• Virtual events are good for
branding and efficient lead
generation. 63% of respondents
view virtual events as innovative
marketing and communications
vehicles, while 57% tout their ability
to reduce sales and marketing costs.
B@B Magazine Nov. 2010
• “Hybrid” events are gaining
popularity. 59% of past and 65% of
future virtual event organizers say
their virtual events are affiliated with
a physical event, according to the
IAEE Virtual Event Study, July 2011
Virtual events are projected to reach
upwards of $18.6 billion by 2015, according
to Market Research Media.
Love the Virtual
12. Poll Question
Love the Virtual
What are you trying to achieve with your Virtual Event?
a) Lead Generation
b) Communication
c) Learning, Training & Education
d) All of the above
e) None of the above
14. Webcasting & Webinars
Webcasting & Webinars– Delivered live or on-demand with audio and/or
video.
Common Uses
•Executive broadcasts •Investor relations
•Press conferences •Earnings announcements
•Corporate meetings •Crisis communications
•Product launches/demos •Distance learning
•Training •Seminars / tradeshows
Love the Virtual
15. Visual Webcaster
Our end-to-end solution for producing engaging web-based events
•Full Service or DIY Model
•Onsite production & encoding services
•Dedicated Event Coordinator
•Registration email & confirmations
•Fully customizable Reg & Landing Page
•Certification
•Real-time Q & A /Polling
•Auto archival
•Downloadable Supporting Materials
•Confirmation Email
•Real-time Reporting Link
•Indexing for On-Demand
•Delivered via Window Media, Microsoft Silverlight, and Flash
• Security controls and more…
Webcasting & Webinars
Love the Virtual
16. Internet Streaming / Video Publishing – An easy and cost effective way to
publish video to your website.
Common Uses
• Corporate YouTube Channel
• Video hosting & publishing
• Live streaming from your website
• Transcoding
•Mobile video delivery
Internet Streaming
Love the Virtual
17. Streaming Publisher
Online Video Platform for Managing and Publishing assets across all channels
•Cloud Transcoding
•Digital Asset Management
•Embed Code or Link
•Streaming or Progressive Download
•Optimize format & size per device
•Streamline Publishing Workflow
Internet Streaming
Deliver content in any format to any device
Love the Virtual
18. Conferencing Services
Infinite Conferencing
Provides featured rich audio and web conferencing services for events or
impromptu meetings.
Common Uses
• High profile meetings
• Critical events
• Sales demonstrations
• Meetings
•Training
Love the Virtual
19. Infinite Conferencing
Audio & Web Conferencing
Reservationless
Phone Conferencing
Operator-Assisted
Phone Conferencing
Web Conferencing
(WebInterpoint)
•No reservation required,
automated 24/7 service
•Hosts up to 100 people (can be
expanded if desired)
•Permanent Toll-free Dial-in
number and Entry codes
• Global Access and International
Dial-ins
•Free Wallet Cards for each user
•Billing Code option
•*0 Operator Support
•24x7 Phone and Email support
•Chairperson Dial-out capability
•Automated Recording and
Playback options
•Detailed Invoice with cost center
breakdown
•Emailed Phone Usage Summary
Report
•Toll Free and Toll (for
international callers) dial-in with
Live Operator
•Operator Monitoring
•Sub-Conference
•Communications Line
•Presentation Mode
•Music Hold
•Polling
•Questions and Answer
•Security/Conference Lock
•Supports up to 1000
•Roster with Controls (edit info,
manage rights)
•Document Publishing (Word,
Excel, PowerPoint, PDF)
•Remote Control
•Control Passing/Multiple
Presenters
•File Transfer
•Chat
•Annotation Tools
•Recording
•Outlook Integration
•Application or Desktop Sharing
•Polling
Love the Virtual
20. MarketPlace365- Allows tradeshow organizers to deliver a virtual tradeshow
experiencing by engaging participants with tools, such as video streaming, live
chats, social interaction, virtual booths and downloadable information in order
to provide valuable business engagement. Participants can connect anytime
and anywhere via PC, Mac or mobile devices.
Virtual Tradeshows
Love the Virtual
21. Virtual Tradeshows
• Tradeshows • Virtual Shopping Malls • Job Fairs • Educational & Training Facilities
• Corporate Information Centers • Live and On-Demand Events
• Industry and/or Partner Conferences • Online Courses and Certifications
Love the Virtual
22. Virtual Tradeshows
Love the Virtual
Exhibition Hall - Participants can browse
exhibitors’ information, visit booths,
interact with sales people, download
information or watch relevant videos.
Auditorium - Listen to keynote speeches or
attend sales seminars or product launches.
Learning Center - Attend multi-media e-
learning sessions with subject matter
experts.
Media Library - Download documents,
images and videos relevant to the event and
its sponsors and exhibitors.
Lounge - Gather with other attendees to
connect and share ideas via chat and social
media tools.
Offer your viewers the opportunity to engage and interact through virtual rooms
23. Types
Live Streaming Archives On-Demand
• Opening/Closing Keynotes
• Press Releases
• Exhibitor Showcase
• Exclusive web content
• 24x7x365 accessibility
• Sponsor Branding
• eCommerce
• Media Library
Creating an online repository of rich-media communications for all to share
• Free to access
• Gated, PPV & subscription
Love the Virtual
24. Post-Event Analysis
• What worked –what were the key success stories?
Reach out to Exhibitors/Attendees for testimonials and quotes
• What did not work –what areas need improvement?
• Did the event align to goals and objectives? List objectives, rate outcomes
What objectives were not met? Provide insight, if possible
• Were attendee goals met? (attendee numbers vs. registered)
• Indicate where the technology worked very well in enabling the strategy?
• Were revenue sponsorship goals met?
Love the Virtual
25. Critical Elements
• Registration – Single registration for both physical and virtual events
• Marketing automation – Seamlessly manage, qualify, nurture and analyze your
registrants and overall effectiveness
• CRM – Efficiently deliver registrant data to your contact database for follow up
• Reporting – Access comprehensive reports from one interface
• Email Marketing – Manage all your campaigns from one dashboard
• Social Engagement – Maximize your networking potential online and offline through
powerful appointment setting capabilities
• Search Engine Optimization (SEO) through back-linking techniques
Love the Virtual
27. Love the Virtual
Onstream Media, a complete end-to-end Solution
Includes : Production, Streaming, Hosting, Delivery, eCommerce, Lead Gen,
Registration, Event Marketing, Event Archival, and more…
Love the Virtual
28. Love the Virtual
Q & A
Brendon Winters
Onstream Media Corporation
bwinters@onsm.com
703.795.8684
Love the Virtual
29. Love the Virtual
Thank you !
Brendon Winters
Onstream Media Corporation
bwinters@onsm.com
703.795.8684
Love the Virtual