Hybrid Conferences Platform
         “Hybinar”

     Р2Р Technologies, LLC
        Michael Savin
Part 1. Preface


• More and more communication will be done
  On-line (including conferences)

• Conferences will become more interactive
The market goes from selling information to
    selling interaction and involvement
Owners of content and connections are
interested in monetizing and expanding their
                 influence.
Natural field for expansion is the Internet
Hybrid event =
    Physical event
(in-person attendees)
           +
virtual component(s)
  (online attendees)
Hybrid events deliver more value:
• BOOST: provide more value by driving increased event
  attendance and viewership
• REACH: involve and engage those who can’t attend due to
  travel restrictions, scheduling conflicts and budget cuts
• STREAMLINE: make content available immediate for on-
  demand viewing, avoiding costly and time-consuming
  encoding, editing or post-production processes
• TEASE: reach new audiences online with taste of what the on-
  site event is like
• ROI UP: increase revenue by selling live or on-demand access
  attendees
• REUSE: use conference webcasts from the past year in
  marketing for upcoming events, enticing firs-time attendees
  to participate
Hybrid events deliver more value:




Digital marketing
forum 2011:
Most Hybrid Events are all about
complementing live event with viewing
over the web and getting onsite and
online audiences see the same scene in
real time.
What’s needed for turning a physical
               event hybrid?
Back channel Livestreaming Webcast or webinar Live text coverage
Telepresence or skype for enabling remote speakers 2D or 3D virtual platform
Most hybrid events provide

• No sense of belonging to the physical event
  for online audiences
• Poor involvement of the online audiences in
  the event. It’s hard to keep the attention of
  remote audiences: Why watch livestreamed
  video if it’ll be available on-demand? And
  archived views are less valuable. It’s easy to
  find smth. more pressing to do
Most hybrid events lack:

     • Interaction between onsite and online
       participants
     • Channel for communication for
       presenters and online attendees



Presenters do not see online attendees, and little do
               they care about them
THERE IS A GAP BETWEEN PHYSICAL EVENTS
         AND ONLINE AUDIENCES
…OR most hybrid events are

simply a physical event + another online event?
Our Hybrid Events are all about complementing
live events so that onsite and online attendees
are united into one and the same audience,
with ability to view the same scenes, and
interact in real time as if they were in one place
How to enjoy the benefits of hybrid events
without spending much time on making various
services work together or purchasing expensive
virtual event platforms?
How to easily turn physical event “hybrid”?
Introducing Hybrid Conferencing
      Platform “Hybinar” that is:
• Light
• Scalable
• Easy-to-use

                                    HYBINAR
                                    (HYBRID
                          WEBINAR   SEMINAR)


                SEMINAR
How to turn conference hybrid?
Ingridients:
• Conference room
• 1-2 cam recorders
• Projected screen or large
Screen TV
And a single hybrid conferencing platform
                (hybinar)
Who can join and how?
                    Remote speakers




Remote attendees:
Speaker’s eye view:
Onsite speakers see: onsite audience and…
…online audience and their questions
...on the on-line audience dashboard
This means, that a speaker performs
simultaneously for online and onsite audiences
How to handle this?
With a mobile-based «clicker»…
…and:

• Switch between presentation slides on the
  scene-screen
• Control the online audience dashboard
• Enable audio and video communication with
  online attendees on the scene-screen
• Upload presentations, video and create polls
What screens do attendees see?

•   Onsite scene-screen
•   Tablet screen (in auditorium or on-the-go)
•   Laptop screen
•   Desktop PC’s screen (from home or office)
What do attendees see on their
          screens?
Your video
                       10 common pitfails to avoid when designing a hybrid event
                                                                                   Speaker’s
                                                                                   video
        Raise your
  Cha   hand           Slides of presentation
        atte    que
  t
        nde     stio
        es      ns




                                                                                   Attendee’s
                                                                                   video (if
 Text IM & tweets
                                                                                   video-conf
                                                                                   is enabled)

                                                                                    Create a virtual
                                                                                    room



                                                 Conference timeline and virtual
                                                 rooms
Users want to receive the same value from
online participation in conferences that they can
get if they attend in-person. This means that
online conferencing goes far beyond enabling
access to presentations and video, it’s all about
engagement.
Conference Attendees want to:
• Participate in events without actually visiting
  the venue in-person
• Listen presentations
• Discuss about the presentation
• Make new connections, exchange experience
  and ideas
• Find partners and prospects
• See and be seen
Hybinar is a platform that:
• Helps participants benefit from attending
  conferences via Internet
• Doesn’t require them to learn difficult interfaces
• Creates subjects for communication
• Is available on any device
• Allows to review presentations after the
  conference ended
• Discuss about the slides with the author and the
  community
• Or, maybe add their own materials
Benefits for Speakers
• Save time and money: interact with audiences to
  full extent without having to travel
• See if their presentation rocked
• Attract more followers, friends, clients and
  partners
• Aggregate feedback (polls’ results, comments,
  links, etc.)
• Involve attendees in preparing materials, sharing
  their own thoughts before and after the event
  takes place
Hybinar benefits for event organizers
In order to enjoy the advantages of the Internet,
a special infrastructure is required that not only
provides with the option for remote participants
to attend with comfort, but also allows to charge
for such experience (or not to charge, whatever
you wish).
Hybinar benefits for event organizers
We can build such infrastructure that allows:
• Earn from selling on-line seats
• Generate leads
Hybinar benefits for event organizers
 Organize conferences that unite onsite
 attendees in different locations and time
 zones and online attendees into a single
 audience in the hybrid space.
                           Online Speakers


                Room 1                        Room 2




                                                       Virtual
                                                       rooms
          livestreaming
                          Online attendees:
Hybinar benefits for event organizers

Hybinar increases cost-effectiveness of events:
• Increases revenues
• Reduces costs
• Extends audience reach
How we are different?
• Unique     media     mediated      model of
  communication of onsite and online
  participants
• Robust, scalable and efficient back-end;
• HD video-quality without video/audio
  trapping and delay
Alpha-vesion will be released on July 14th
Afterword
356 PCMA
• 3,743 onsite attendees
• 632 online attendees
• 1,427 views
Event Camp Twin Cities
• 3 Cities
• 100 onsite attendees
• 550 online attendees
Contacts:
Michael Savin
E-mail: info@onwebinar.ru

Hybinar

  • 1.
    Hybrid Conferences Platform “Hybinar” Р2Р Technologies, LLC Michael Savin
  • 2.
    Part 1. Preface •More and more communication will be done On-line (including conferences) • Conferences will become more interactive
  • 3.
    The market goesfrom selling information to selling interaction and involvement
  • 4.
    Owners of contentand connections are interested in monetizing and expanding their influence.
  • 5.
    Natural field forexpansion is the Internet
  • 6.
    Hybrid event = Physical event (in-person attendees) + virtual component(s) (online attendees)
  • 7.
    Hybrid events delivermore value: • BOOST: provide more value by driving increased event attendance and viewership • REACH: involve and engage those who can’t attend due to travel restrictions, scheduling conflicts and budget cuts • STREAMLINE: make content available immediate for on- demand viewing, avoiding costly and time-consuming encoding, editing or post-production processes • TEASE: reach new audiences online with taste of what the on- site event is like • ROI UP: increase revenue by selling live or on-demand access attendees • REUSE: use conference webcasts from the past year in marketing for upcoming events, enticing firs-time attendees to participate
  • 8.
    Hybrid events delivermore value: Digital marketing forum 2011:
  • 9.
    Most Hybrid Eventsare all about complementing live event with viewing over the web and getting onsite and online audiences see the same scene in real time.
  • 10.
    What’s needed forturning a physical event hybrid? Back channel Livestreaming Webcast or webinar Live text coverage Telepresence or skype for enabling remote speakers 2D or 3D virtual platform
  • 11.
    Most hybrid eventsprovide • No sense of belonging to the physical event for online audiences • Poor involvement of the online audiences in the event. It’s hard to keep the attention of remote audiences: Why watch livestreamed video if it’ll be available on-demand? And archived views are less valuable. It’s easy to find smth. more pressing to do
  • 12.
    Most hybrid eventslack: • Interaction between onsite and online participants • Channel for communication for presenters and online attendees Presenters do not see online attendees, and little do they care about them
  • 13.
    THERE IS AGAP BETWEEN PHYSICAL EVENTS AND ONLINE AUDIENCES
  • 14.
    …OR most hybridevents are simply a physical event + another online event?
  • 15.
    Our Hybrid Eventsare all about complementing live events so that onsite and online attendees are united into one and the same audience, with ability to view the same scenes, and interact in real time as if they were in one place
  • 16.
    How to enjoythe benefits of hybrid events without spending much time on making various services work together or purchasing expensive virtual event platforms?
  • 17.
    How to easilyturn physical event “hybrid”?
  • 18.
    Introducing Hybrid Conferencing Platform “Hybinar” that is: • Light • Scalable • Easy-to-use HYBINAR (HYBRID WEBINAR SEMINAR) SEMINAR
  • 19.
    How to turnconference hybrid? Ingridients: • Conference room • 1-2 cam recorders • Projected screen or large Screen TV
  • 20.
    And a singlehybrid conferencing platform (hybinar)
  • 21.
    Who can joinand how? Remote speakers Remote attendees:
  • 22.
    Speaker’s eye view: Onsitespeakers see: onsite audience and…
  • 23.
    …online audience andtheir questions
  • 24.
    ...on the on-lineaudience dashboard
  • 25.
    This means, thata speaker performs simultaneously for online and onsite audiences
  • 26.
  • 27.
    With a mobile-based«clicker»…
  • 28.
    …and: • Switch betweenpresentation slides on the scene-screen • Control the online audience dashboard • Enable audio and video communication with online attendees on the scene-screen • Upload presentations, video and create polls
  • 29.
    What screens doattendees see? • Onsite scene-screen • Tablet screen (in auditorium or on-the-go) • Laptop screen • Desktop PC’s screen (from home or office)
  • 30.
    What do attendeessee on their screens? Your video 10 common pitfails to avoid when designing a hybrid event Speaker’s video Raise your Cha hand Slides of presentation atte que t nde stio es ns Attendee’s video (if Text IM & tweets video-conf is enabled) Create a virtual room Conference timeline and virtual rooms
  • 31.
    Users want toreceive the same value from online participation in conferences that they can get if they attend in-person. This means that online conferencing goes far beyond enabling access to presentations and video, it’s all about engagement.
  • 32.
    Conference Attendees wantto: • Participate in events without actually visiting the venue in-person • Listen presentations • Discuss about the presentation • Make new connections, exchange experience and ideas • Find partners and prospects • See and be seen
  • 33.
    Hybinar is aplatform that: • Helps participants benefit from attending conferences via Internet • Doesn’t require them to learn difficult interfaces • Creates subjects for communication • Is available on any device • Allows to review presentations after the conference ended • Discuss about the slides with the author and the community • Or, maybe add their own materials
  • 34.
    Benefits for Speakers •Save time and money: interact with audiences to full extent without having to travel • See if their presentation rocked • Attract more followers, friends, clients and partners • Aggregate feedback (polls’ results, comments, links, etc.) • Involve attendees in preparing materials, sharing their own thoughts before and after the event takes place
  • 35.
    Hybinar benefits forevent organizers In order to enjoy the advantages of the Internet, a special infrastructure is required that not only provides with the option for remote participants to attend with comfort, but also allows to charge for such experience (or not to charge, whatever you wish).
  • 36.
    Hybinar benefits forevent organizers We can build such infrastructure that allows: • Earn from selling on-line seats • Generate leads
  • 37.
    Hybinar benefits forevent organizers Organize conferences that unite onsite attendees in different locations and time zones and online attendees into a single audience in the hybrid space. Online Speakers Room 1 Room 2 Virtual rooms livestreaming Online attendees:
  • 38.
    Hybinar benefits forevent organizers Hybinar increases cost-effectiveness of events: • Increases revenues • Reduces costs • Extends audience reach
  • 39.
    How we aredifferent? • Unique media mediated model of communication of onsite and online participants • Robust, scalable and efficient back-end; • HD video-quality without video/audio trapping and delay
  • 40.
    Alpha-vesion will bereleased on July 14th
  • 41.
    Afterword 356 PCMA • 3,743onsite attendees • 632 online attendees • 1,427 views Event Camp Twin Cities • 3 Cities • 100 onsite attendees • 550 online attendees
  • 42.