Watch the video here: https://blog.hubb.me/building-event-engagement-through-live-streaming-slides-and-recording-slides-and-recording In Hubb's April 2018 webinar, we talked with Linda Adams, Marketing and Sales Director for Evia events, who shared tips for maximizing ROI on your live stream strategy.

1. Linda Adams
Marketing and Sales Manager
@linda_runner50 @EviaEvents
Building Event Engagement
Through Live Streaming

2. Today’s Agenda
Why is video so important?
Why live video for events?
How to effectively Live Stream:
Build an audience before the event
Provide an engaging digital experience during the event
Record and use the content afterward
Use your budget wisely.

3. WHYIs Video Important?

4. Companies use video…a lot!
98%
SAY
IMPROVES
communication
TRAINS
employees
better and faster
98%
SAY
EMPOWERS
employees to
share knowledge
97%
SAY
INCREASES
lead generation
96%
SAY

5. 71% of people report watching
more video for work this year than
last year (up from 63% in 2016)
Nearly 93% of them reported that their
company uses video for multiple use cases
People use video…a lot!

6. o empowering employees
to share knowledge
o making executives more
relatable and personable
o connecting geographically
dispersed employees
o celebrating corporate culture
o smoothing the onboarding
process for new employees
o increasing brand awareness
and lead generation
Video is

7. WHYLive Stream at Events

8. Live streaming
sessions and
keynotes will
cannibalize my live
event attendance.
Common objection

9. Live streaming
is a great way to
expand the event
(and your brand)
beyond the room.
Fact
In 2015, Salesforce’s Dreamforce
Conference reached 75x the number of
people who attended in person via video.
With 160,000 registered attendees, that
means they reached
12 million individuals via video

10. Fact
30% of people
who watch a
livestream session
from an event will
attend that same
event the next year.

11. HOWDo We Do
It?

12. BEFORE
What To Do
Your Event

13. Who are you trying to reach?
Which content will have the
biggest impact on this audience?
Build your Digital Strategy

14. Live Stream or
On Demand?

15. Promote the digital event
Drive users to pre-register
for the live stream
Drive engagement through
digital ads and social media.
Use Facebook Live for a Q&A
leading up to the event
Get the word out!

16. Too much information Just the right amount
Create low barriers of entry

17. Use Your Speakers

18. What To Do
DURING
The Event

19. Plan for your Digital Audience too
SOUND
CONTENT
SPONSORS
CAMERAS
LIGHTING
PR
MARKETIN
G
SPEAKERS
PHOTOGRAPHY
DESIGN
MOBILE
EVENT
PLANNER
S
MUSIC
NETWORKS
LIVE
ATTENDEES
ELECTRICAL
PARTIESVENUE
FOOD
CLIENTS
CIT
Y
TRANSPORTATION
MERCH
LOCALS
POST
PRODUCTION
DIGITA
L
VENUE
ONLINE
ATTENDEES
LIVE
STREAM
CONTENT
CAPTURE
LIVE
EVENT
DIGITAL
ATTENDEE
S

20. Provide
pre-keynote entertainment
Have a 30 minute pre-show, with an emcee or host,
exclusive to your online viewers. Content could include:
o Behind-the-scenes interview with speaker(s)
o Conference preview (what’s to come)
o “Man on the street” interviews
o :30 sponsor video ads
o Fun facts about the hosting city

21. Be more innovative
with cameras and content
With the use of more cameras, angles change and
the viewer stays engaged with the content.
Interspersing slides with the speaker is also a way
to create more interest when viewing content.
Filling the screen with speaker and content
in a 2/3 ratio.

22. Schedule rebroadcasts
for global viewers

23. Create more accessibility
Schedule and host virtual watch
parties around the world.
Enhance the overflow experience.
Integrate the onsite event app
to enhance the user experience
with live streaming.
Live closed captioning online.

24. Create engagement
during the event
Moderated chat to take questions from the
online audience
Social sharing and hashtags allowing viewers
to submit questions
Interactive polls for in-room and virtual
audiences

25. Feed data to your attendees
Enable clickable links on the stream player
at takes the viewer to more info on the session topic,
product, etc.
Allow multi-window player (controllable by the viewer)
where they can engage in chat and view social media feeds.
Give them a variety of live analytic widgets to post
on their dashboard such as:
o how many viewers are watching
o where they are watching from
o how long are they watching
o what are they watching
o how they are reacting

26. Partner with
your sponsors
Give your sponsors their own voice where
they can post their experiences and stories.
Offer your sponsors video production
services to create :30 ads that play in
between session breaks.
If applicable, invite your sponsors host
viewing parties around the globe.
Provide opportunities to sponsor content

27. SPONSORSHIP
EXAMPLE:
Logo bug on video
content
Brought to you by

28. This livestream was
made possible by…
SPONSORSHIP
EXAMPLE:
Still slate or video
at intro

29. AFTER
The Event
What To Do

30. Don’t lose
the momentum
It is vital to keep your viewers
engaged after the event, so
continue to keep them in the
loop and up-to-date in between
conferences.
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Page Loads
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Unique Visits

31. A good piece of content should
be repurposed 8 ways
o Edit for content marketing
o Rebroadcast and offer on-demand
o Monetize the content
o Convey info through an
infographic
o Sizzle reel
o Teaser video for your next event
o Embed in a blog
Use your content

32. Create Your Community
Through Content.

33. QUESTIONS?
linda.adams@evia.events