A webinar is an online conference that allows participants to experience it remotely from their own computers. Webinars combine audio, PowerPoint, and sometimes video into an interactive format that allows participants to ask questions and chat with each other. They are an affordable and effective marketing tool for reaching prospects. To create an effective webinar, presenters should identify important topics, craft a compelling story and slides, find engaging speakers, practice, and encourage interaction between attendees and speakers. Post-event, organizers should record, share, and measure the webinar's success through feedback and follow-up.

1.  Webinar (n): A kind of online conference
that each participant experiences remotely
at his or her own computer.

2.  Webinars are a wonderful and lively
marketing tool.
 An effective way to reach your prospects
or buyers.
 Webinars are web-based seminars for
viewing or listening to online.
 A combination of audio and PowerPoint
and sometimes video

3.  Robust: webinars can be fun, engaging, and dynamic.
 Interactive and Social: webinars feel like real world
classrooms or conference rooms. Participants get a
chance to ask questions, as well as chat with the
speaker and chat with each other.
 Affordable: as online conferencing technology has
evolved, the cost of the platforms has increasingly
come down.
 Effective: event and conference presentations rate
second to referrals and personal awareness as the top
method.

4.  Theyare free events focused more on lead
generation that value.
 Speakers don’t understand that presenting
online is not the same as being in front of a
live audience.
 No
one asked, “What if we have to
emergency-land in the Hudson?”

5.  Create
• Ask, “What’s keeping our customers up at night?”
• Create momentum
• Go big, or go tactical
• Create your webinar registration form wisely
• Write the story
• Show; don’t tell
• Have compelling slides
• This is a really important, critical point!
• Find a compelling speaker
• Moderators matter
• What about video
• Practice and rehearse
• Reimagine your webinar

6.  Produce
• Encourage audience members to interact
• Encourage speakers-attendee interaction
• Encourage chat on social back channels
• Record your event
• Optimize for sharing
• Spread it around
• Carefully craft your final slide
• Plan for a disaster
• Get feedback
• Follow up promptly
• Measure your event’s success
• One Final thing…

7.  Content
Rules by Ann Handley & C.C.
Chapman