Conferize presentation 2013

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The presentation explains how Conferize adds value to our customers by bringing the conference into the cloud leveraging the total audience of attendees and followers. Conferize extends the conference lifecycle value, build a community around your conference and help you sell more tickets.

Technology Business

The
social
customer
acquisi0on
pla3orm

for
Conferences
of
the
21st
century

Conferize
increases
registra0ons
by
engaging
people

through
rich
media
content
and
social
networking

Our
Vision

Conferize
opens
up
conferences
to
the
world:

People
–
Content
–
Conversa0ons

Organizers
currently
have
a
product

for
10%
of
their
conference
audience

Cloud

90%

Followers

Conference

10%

AJendees

With
Conferize
you
can
reach
100%
of

your
audience

100%

AJendees
+
Followers

Extending
the
conference
lifecycle
value

Before

During

AQer

•  Invite
and
re-‐engage

aJendees
&
followers

•  Event
marke0ng

•  Social
networking

•  Real-‐0me
conversa0ons

content
sharing,
networking

•  Live
Streaming

•  Speaker
engagement

•  Share
conference
highlights

•  Keep
in
touch
with
people
and
speakers

•  Re-‐engaging
total
audience

•  Measure
your
true
impact

Engagement

Tradi0onal
event

Conferize
event

Your
event

Online
engagement

Extending
the
conference
lifecycle
value

Before

During

AQer

Engagement

Tradi0onal
event

Conferize
event

Added
value:

+
10%
0ckets
sold

+150%
online
audience

15-‐20%
conversion
of
online
audience

AJendees

AJendees
+
Followers

Jump
start
next
years
conference

Increase

S*ckyness

Leverage
your

Community
of

aJendees
and

followers

Re-‐engage
your

community…

Hype
it
Execute
it
Nurture
it
Repeat
it

Amplify

audience

Build
a
living
community
and
engage

people
in
content
marke0ng

•  Engage
aJendees
and
followers
before
the
conference

–  Hype
the
conference
with
news,
share
knowledge….
build
your
audience

•  Enable
social
networking
before,
during
and
aQer
the
conference

•  Share
content
from:

–  AJendees

–  Speakers

–  Sponsors

•  ….
Also
aQer
the
conference

The
email
list
of
aJendees
and

followers
in
the
community
is

ALWAYS
updated!

A
window
of
exposure
for
sponsors

Conferize
adds
value
to
sponsors

•  Extending
the
lifecycle
of
the
conference

expands
the
window
of
exposure.

•  The
ability
to
reach
millions
of
poten0al

aJendees
is
a
way
of
enlarging
the
same

window.

•  Building
a
community
enables
a
prolonged

dialog
with
the
aJendees
AND
the
followers

of
the
conference.

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Conferize presentation 2013

1. The social customer acquisi0on pla3orm for Conferences of the 21st century

2. Conferize increases registra0ons by engaging people through rich media content and social networking

3. Our Vision Conferize opens up conferences to the world: People – Content – Conversa0ons

4. Organizers currently have a product for 10% of their conference audience Cloud 90% Followers Conference 10% AJendees

5. With Conferize you can reach 100% of your audience 100% AJendees + Followers

6. Extending the conference lifecycle value Before During AQer •  Invite and re-‐engage aJendees & followers •  Event marke0ng •  Social networking •  Real-‐0me conversa0ons content sharing, networking •  Live Streaming •  Speaker engagement •  Share conference highlights •  Keep in touch with people and speakers •  Re-‐engaging total audience •  Measure your true impact Engagement Tradi0onal event Conferize event Your event Online engagement

7. Extending the conference lifecycle value Before During AQer Engagement Tradi0onal event Conferize event Added value: + 10% 0ckets sold +150% online audience 15-‐20% conversion of online audience AJendees AJendees + Followers

8. Jump start next years conference Increase S*ckyness Leverage your Community of aJendees and followers Re-‐engage your community… Hype it Execute it Nurture it Repeat it Amplify audience

9. Build a living community and engage people in content marke0ng •  Engage aJendees and followers before the conference –  Hype the conference with news, share knowledge…. build your audience •  Enable social networking before, during and aQer the conference •  Share content from: –  AJendees –  Speakers –  Sponsors •  …. Also aQer the conference The email list of aJendees and followers in the community is ALWAYS updated!

10. A window of exposure for sponsors Conferize adds value to sponsors •  Extending the lifecycle of the conference expands the window of exposure. •  The ability to reach millions of poten0al aJendees is a way of enlarging the same window. •  Building a community enables a prolonged dialog with the aJendees AND the followers of the conference.

11.

12. Things that make us proud

13. Freemium model

Editor's Notes

Conferize is a platform that makes it much easier for organizers to promote their conference and sell more tickets to the right crowd. For users Conferize makes it easy to find great conferences, buy the ticket and participate online.
Traditional conferences focus only on the physical event, and the attendees at the conference. But probably only 10% of the people who are interested in a conference actually buy the ticket. The 90% of people who could’t attend due to time, distance or money, they are not involved, even though they pose a huge potential to market you event and even attend next year.
Before:Event marketingConferize communitySocial media+50Media partners (total reach +200 mill people)

Conferize presentation 2013

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Editor's Notes