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Hybrid Events for PCO's
This document discusses hybrid events, which combine an in-person event with a virtual online component. It provides examples of organizations that have successfully implemented hybrid events, such as SAP and Cisco. The document also addresses common myths about hybrid events, noting that they can extend the reach of events without cannibalizing the audience or sponsors. Hybrid events have the potential to save costs compared to fully in-person events. Overall, the document promotes hybrid events as an opportunity for organizations to engage more participants at a lower total cost.
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Hybrid Events for PCO's
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- 2. What are HybridEvents? Up
- 3. A hybrid eventis a tradeshow, conference, unconference, seminar, workshop or other meeting that combines a live in-person event with a virtual online component. Up
- 4. What Type ofHybrid Events are Being Used? Up
- 13. What are GoodWays to Keep Remote Audiences Involved? Up
- 14. Partner Up andSee How Many Ideas You Can Come Up With.. Up
- 15. Keeping Remote AttendeesInvolved Live Stream of Event Speakers Social Media Updates via: Twitter, Linkedin, Facebook, Google+ Flickr, IM Video Tour of Expo Booths Event Apps Games, Leader Boards for Learning MC for Remote Audience Special Content for Remote Audiences Real Cupcakes Delivered to the Virtual Attendees Up
- 16. Are Hybrid EventsWorking? Up
- 17. Global Virtual EventsMarket to Grow at CAGR 53% 2012-2016 Source: Virtual Events Market 2012-2016 Report Up
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- 20. TREND SUMMARY HYBRID AT Sta MEETINGS* whe (like Interesting tidbits digested from MPI Foundation September 2012
- 21. THE FUTURE 70% believehybrid will be important to the future of meetings.
- 22. EXPOSURE 25% 25% 50% 50% Many have yet to organize or attend hybrid meetings. YET TO YET TO ATTEND ORGANIZE
- 23. ATTENDANCE > = Stays same or increases when other audiences join in (like virtual).
- 24. RESULTS Hybrid meeting met orexceeded 93% expectations.
- 25. Study on Hybrids TheVirtual Edge Institute (VEI) and ROI of Engagement released a second report on the effectiveness of hybrid events in 2011 There were distinct differences in why a person attended in-person or remotely. Up
- 26. Hybrid Study In person: Abilityto expand their network - 43% Personal interaction with presenters/and or attendees - 41% Learn better in person - 30% Build deeper relationships with network 26% Up
- 27. Hybrid Study For remoteattendees: Cost savings - 56% Time savings - 52% Attend the sessions that I want - 40% Try a virtual event - 37% Up
- 28. Hybrid Study If novirtual option was available: 93% of virtual attendees would not attend the in-person event What does this mean for YOUR events? Up
- 29. “…82% of theonline audience found the virtual environment helpful in making a decision to attend in-person next time” Virtual Edge Institute 2011
- 30. “72% said theywere equally confident interacting virtually, with 15% saying they actually preferred it.” On24 2011
- 31. Who is Doing HybridEvents Well? Up
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- 36. H.I.M.S.S. Conference &Exhibition Up
- 37. South by SouthwestInteractive Up
- 38. CiscoLive365: 60k InPerson - 100k Virtual Up
- 39. Cisco GSX Up
- 40. Face-to-Face Cost vs. Cisco GSX Virtual Cost per Attendee Virtual Event Results Leadership Summit 20,000 Attendees from 89 Countries $2,800 F2F 93% of Registered Users Attended $600 Virtual Had 600 Conference Rooms Global Sales Meeting 8,200 Participated in $4,300 F2F Group Chat Rooms $437 Virtual Saved Equipment Used 334,000 Hours in Travel Time InXpo Virtual Event Platform 211,000,000 Air Miles Cisco TV 84,400 Tons Carbon Emissions WebEx TelePresence
- 41. “Virtual gives great ROI because it is 1/10 th the cost with 10x the return.” Up
- 42. Offered Attendees Online Learning MedCo Health Solutions, Inc. Live Chat Virtual Event Results Discussion Forums 800 Virtual Attendees Virtual Exhibit Booths Downloadable Collateral Saved MedCo $1,000,000 Live Sessions On-Demand Sessions
- 43. Social Media Used to Promote Event Twitter GE Healthcare Facebook Virtual Tradeshow Results Banner Advertising Google AdWords 4,000 Virtual Attendees Website Attendees spent an average of 1.5 hour Email Contest among Employees at booth Had 15 taped demonstrations 15 Day Virtual Show Mulligan Management Group, LLC www.mulliganmanagementgroup.com January 27, 2013 43
- 44. What are theMyths Around Hybrid Events? Up
- 45. Myth Busting HybridEvents Up
- 46. Myth #1: CannibalizeMy Audience X X X X X Up
- 47. EXTENDS AUDIENCE REACH APA:1900 in person, 1885 virtually Only a 7% audience crossover Up
- 48. Equipwomen - 3,400Sydney-1,000 Online Up
- 49. Myth #2: CannibalizeSponsors/Exhibitors X X X Up
- 50. 72% Of ExhibitorsFind Virtual Valuable Up
- 51. Live + Virtual = More Participants Extended Global Reach Up
- 52. GE Healthcare –Virtual Exhibit Up
- 53. GE Healthcare –Virtual Exhibit @ RSNA 2009 Identical to physical booth with 3D renderings Up
- 54. GE Healthcare –Virtual Exhibit @ RSNA 2009 Identical to physical booth with 3D renderings Visitors: In Person 10,000 - Virtual 5,000 “This is all about connecting customers to specific GE people“ – GE Healthcare Up
- 55. Myth #3: Co$t$Too Much Up
- 56. Social Media Video Livestreaming Up
- 57. Myth #4: Onlyfor Technically Savvy Up
- 58. Myth #5: Notas Good as Face to Face VIRTUAL AUGMENTS & FACILITATES F2F Up
- 59. “Web video and teleconferencing have their role, but the executives in the survey do not expect them to make the need for face-to-face meetings obsolete. Rather, many see the ideal as a mix of face-to-face and technology-enabled meetings and conferences. - Forbes Up
- 60. BONUS MYTH: NoOne is Doing IT 96% of respondents already using virtual events and meeting solutions Source: CWT Travel Institute, “Meetings & Events: Where Savings Meet Success”: August 2010 Up
- 61. Dispel the Myths DISPELLTHE MYTHS: VIRTUAL Expands and extends reach of audiences Expands and extends reach for exhibitor Can easily be added at minimal cost And is for everyone Augments and facilitates face-to-face Is already being used by your clients Up
- 62. Top Hybrid Event ServiceProviders Up
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- 64. Ustream.tv Up
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- 66. Ustream.tv Up
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- 69. ATEM Television StudioConnection Diagram Example Workflow *ATEM 1 M/E Shown Up
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- 81. Are You Ignoringa $18 Billion Opportunity? Up
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