Everyone agrees that a comprehensive keyword research is fundamental for not just any AdWords campaign, but for any SEO related work, too. But did you know that Google's Keyword Planner covers only 50% of the global search volume at any given moment?

1. INCREASED ORGANIC
TRAFFIC WITH MODERN -
DAY KEYWORD RESEARCH
Marketing Meetup Budapest, Google Ground, 3rd of
June 2016
Adam Szabo, Webabstract.io
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2. HAVE YOU EVER USED
GOOGLE KEYWORD
PLANNER?
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3. DID YOU KNOW THAT IT
ONLY DISPLAYS 50% OF THE
KEYWORDS?
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4. WAIT, WHAT? WHY CAN’T I SEE ALL THE
KEYWORDS?
 Today, we're living in a socially driven world.
 The way we communicate, the way we consume content online has
changed.
 Google has become number two. Social media is number one.
 There are tons of new keywords emerging every day. Keyword planner
apps are too slow to pick them up.
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5. LET’S SEE IT IN ACTION!
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Trending
Lots of
articles

6. MEANWHILE IN GOOGLE KEYWORD
PLANNER...
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No
results

7. KEYWORD RESEARCH
(THE „OLD” WAY)
VS
TOPICAL RESEARCH
(THE NEW WAY)
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8. 1. SEED KEYWORD RESEARCH
 Keyword research never started with the Keyword Planner.
 The first step is finding seed keywords.
 Seed keywords are search terms you put in keyword planner apps to
get more ideas of a topic.
 Recommended apps: seedkeywords.com or Google Forms
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9. 2. KEYWORD RESEARCH
 Second step: Google Keyword Planner + Ubersuggest for more long-
tail results.
 Try to keep relevant long-tail keywords as it's easier to rank for them
and they even convert better.
 Keep an eye on negative keywords so you don’t get lost in the huge
amount of data.
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10. 3. COMPETITOR RESEARCH
 Keyword Effectiveness Index (KEI) = (search volume)^2 / competition
 LongTailPro analyses the top Google results for each keyword and gives
you back a so-called Keyword Competitiveness (KC) score between 1
and 100.
 Depends on the timeframe you want to rank in, but as a general rule of
thumb: keywords having 40 or lower KC's are relatively easy targets.
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11. WHAT IS TOPICAL RESEARCH?
 Starting point: social media (Facebook, Instagram, Twitter, Pinterest,
Snapchat, etc)
 Follow bloggers, news and fan sites that create content around a
specific topic.
 If you see something new popping up frequently, leave the Keyword
Planner behind and create valuable content around it.
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12. CASE STUDY
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Ryan Stewart drove 15,000 visits in 30
days to a brand new site using topical
research.
He’s outranking DA 70+ sites (DA =
Domain Authority).
Source: http://webris.org/get-more-organic-traffic-right-now/

13. BEFORE YOU DIG DEEP INTO
KEYWORD/TOPICAL RESEARCH...
 Neil Patel was asked what would he have done differently, if he was to
start blogging again:
 „Instead of one post a week I would have created more content.”
„I would have put out 4 or 5 a week. Or even 7 a week if possible.”
 Source: http://valconmedia.com/how-to-promote-your-blog/
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14. CREATE VALUABLE CONTENT CONSISTENTLY!
THAT’S THE HARDEST PART.
 Is there a content overload? Maybe in English, but in other languages? Not
at all.
 In March 2016, at a Google Q&A, Andrey Lipattsev – Search Quality Senior
Strategist at Google said in regards of criticism towards their search
algorithm:
 „...in a lot of Eastern European markets there just isn’t enough content, as
compared to the percentage of the internet population that those regions
represent.”
 Source: https://youtu.be/l8VnZCcl9J4
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