The document provides tips for recovering from Google's Penguin algorithm update, which aims to discourage websites from over-optimizing their links. Some key points include:
1) Assess your website to identify any low-quality or over-optimized linking practices, such as an overreliance on the target keyword in anchor text.
2) Diversify your anchor text and focus on building natural, relevant links from high-quality sites rather than using paid or spammy link-building methods.
3) Remove any existing links from article spamming sites, blog networks, or other low-quality sources to clean up your link profile. Focus on developing a natural link profile with diverse, relevant links.
What the Doctor Ordered: Your Yearly Google Algorithm Update Checkup (2016 Ed...Search Engine Journal
What in the heck is going on with Penguin, Panda, and Google’s Quality Updates (aka Phantom)? How are they impacting your SEO efforts now? Glenn will cover everything you need to know about Google’s major algorithm updates in 2016. Learn what each algorithm update is targeting, so you can avoid negative impact and increase rankings and traffic.
Go traffic review how to drive traffic from social media now! - dcareviewal...Online
In this Gotraffic review you will learn what this platform is, all of the features that this has to offer, how much it will cost you, when it is available and any bonus that might help you.
What the Doctor Ordered: Your Yearly Google Algorithm Update Checkup (2016 Ed...Search Engine Journal
What in the heck is going on with Penguin, Panda, and Google’s Quality Updates (aka Phantom)? How are they impacting your SEO efforts now? Glenn will cover everything you need to know about Google’s major algorithm updates in 2016. Learn what each algorithm update is targeting, so you can avoid negative impact and increase rankings and traffic.
Go traffic review how to drive traffic from social media now! - dcareviewal...Online
In this Gotraffic review you will learn what this platform is, all of the features that this has to offer, how much it will cost you, when it is available and any bonus that might help you.
In the not so distant future, there is a good chance all of Google’s algorithms will be powered by machine learning. What does this mean for SEO? How can brands prepare for this future? Larry Kim shares his expert opinion in this fast-paced session.
15 Pinterest Strategy Tips To Get Your Pins Go Viral. via @annazubarevAnna Zubarev
Can you get Massive Pinterest Traffic to your business? By having an account with Pinterest and simply pinning will not get you many results.
Take a closer look to my recommended 15 Pinterest Strategy Tips to Get Your Pins go Viral and start getting well-deserved traffic to your site.
SearchLove London 2016 | Amy Harrison | Stand out to YOUR Crowd: A Simple Fra...Distilled
Customers aren’t just inundated with marketing messages, they’re inundated with the same messages. The result is people are learning to ignore what they’ve seen before. In this talk you’ll get a framework for writing copy that breaks through that noise, sounds different from competitors and, speaks to your customers’ desires while selling the value of what you do.
SEO IRL: Real World Link Building - Pubcon 2017Kyle Olson
I dive into the increasingly difficult, frustrating, yet rewarding world of link building in 2017. I focus on actionable insights on how to create visual content that publications love, and in turn, earn the best links you've ever had pointed to your website. SEO is hard. Link building is hard. However, if you're prepared and calculated in your approach, you will conquer link building in 2017 and beyond.
7 duplicate content myths that simply aren't trueWebMeUp
There are quite a few duplicate content misconceptions circulating in the SEO community.
Even though a lot has been said by Google's Matt Cutts about the exaggerated fear some people have in regards to a few lines of duplicate content on their sites, many still do not understand what content duplication is, or whether their site is at risk.
So, let's tackle certain tricky questions that concern duplicate content and put some common myths to rest.
http://webmeup.com/blog/duplicate-content-myths.html
Image credits (all used under CC license)
http://www.flickr.com/photos/wjhleonard/
http://www.flickr.com/photos/allaneroc/
http://www.flickr.com/photos/outdoorstudios/
http://www.flickr.com/photos/70276469@N00/
Looking at 3 Years of Google Penguin Updates and Beyond at #BrightonSEOChristoph C. Cemper
The Google Penguin updates launched first in 2012 changed the landscape for SEO and Link Building. This talk looks at the learnings, insights and outlook for the future. If you’re serious about SEO and marketing in general, don’t miss this session.
Checkout http://www.growthhackerlove.com for more Growth Hacks...
My personal Growth Hacking Challenge!
Presented on 6.8.2015 @startplatz in Cologne/Germany.
Content:
What is Growth Hacking?
What ist Growth Management?
A long list of Growth Hacks for personal usage ;-)
The Big Bear Guide to Blogging SEO - Camp Blogaway 2014Casey Markee, MBA
Blogging is hard, especially if you're a food blogger. Find out how Authorship, SEO best practices, good content and link building can help you stand-out in this competitive niche. Make your recipes "pop" with tips from trainer Casey Markee!
Google Analytics 101 for Business - How to Get Started With Google AnalyticsJeff Sauer
Google Analytics is a widely adopted platform for websites and is used by most Internet marketers, but do we know its origins? Learn the basics about why we need Google Analytics, how to get started, and what to do in order to ensure success. Then look into some of the more advanced things that you can do with the tool in this presentation.
Google Analytics 101, with a sneak preview into the things you can do with Google Analytics 201, 301 and even 401.
The Do Nots of SEO: 7 Terrible, No-Good SEO Tactics to Abandon ForeverSearch Engine Journal
Bad SEO tactics are like a bunch of cockroaches invading your internet house.
They. Just. Won’t. Die.
Plus, they’re hard to find and easy to miss. When you finally spot one, it can scuttle out of sight before you know it.
It’s no wonder that despite the evolution of Google and the internet, bad SEO content tactics still proliferate. They continue to haunt webpages, search rankings, traffic, and conversions.
So, what are some of the craziest and most common “do nots” of SEO?
Learn what to absolutely, always avoid doing when writing SEO content.
In this presentation, we will cover:
– The most common bad SEO content tactics that are still happening all over the web in 2019.
– Which bad SEO content tactics Google really hates.
– Smart solutions and replacements to help you avoid them for good.
Is your blog traffic raising gradually than what you wish, or nothing at all?
Each person says you should invest more time advertising your posts compared to time invested in writing it. Although there may be some moments when you hardly have time. Then, what else could be done?
Here are few apparent ways to grow your readership that you might not be using
How to Rank Better in Google: Food Bloggers Canada #FBC2015Casey Markee, MBA
Food blogging is a competitive niche. Learn how to design and optimize your food blog with these best practices on SEO, mobile experience, content, and page speed and give your site the BEST chance of future rankings success!
Pay. Per. Conversion. what to expect from a Pay Per Conversions Display campaignrash799
The traditional PPC model is to pay for clicks. With a pay for conversions campaign, the advertiser pays only when they obtain a conversion. For this reason it can be a very low risk campaign to run. This presentation runs through what is a pay for conversions campaign, what to expect when you first set the campaign live and some tips on how to make it successful.
In the not so distant future, there is a good chance all of Google’s algorithms will be powered by machine learning. What does this mean for SEO? How can brands prepare for this future? Larry Kim shares his expert opinion in this fast-paced session.
15 Pinterest Strategy Tips To Get Your Pins Go Viral. via @annazubarevAnna Zubarev
Can you get Massive Pinterest Traffic to your business? By having an account with Pinterest and simply pinning will not get you many results.
Take a closer look to my recommended 15 Pinterest Strategy Tips to Get Your Pins go Viral and start getting well-deserved traffic to your site.
SearchLove London 2016 | Amy Harrison | Stand out to YOUR Crowd: A Simple Fra...Distilled
Customers aren’t just inundated with marketing messages, they’re inundated with the same messages. The result is people are learning to ignore what they’ve seen before. In this talk you’ll get a framework for writing copy that breaks through that noise, sounds different from competitors and, speaks to your customers’ desires while selling the value of what you do.
SEO IRL: Real World Link Building - Pubcon 2017Kyle Olson
I dive into the increasingly difficult, frustrating, yet rewarding world of link building in 2017. I focus on actionable insights on how to create visual content that publications love, and in turn, earn the best links you've ever had pointed to your website. SEO is hard. Link building is hard. However, if you're prepared and calculated in your approach, you will conquer link building in 2017 and beyond.
7 duplicate content myths that simply aren't trueWebMeUp
There are quite a few duplicate content misconceptions circulating in the SEO community.
Even though a lot has been said by Google's Matt Cutts about the exaggerated fear some people have in regards to a few lines of duplicate content on their sites, many still do not understand what content duplication is, or whether their site is at risk.
So, let's tackle certain tricky questions that concern duplicate content and put some common myths to rest.
http://webmeup.com/blog/duplicate-content-myths.html
Image credits (all used under CC license)
http://www.flickr.com/photos/wjhleonard/
http://www.flickr.com/photos/allaneroc/
http://www.flickr.com/photos/outdoorstudios/
http://www.flickr.com/photos/70276469@N00/
Looking at 3 Years of Google Penguin Updates and Beyond at #BrightonSEOChristoph C. Cemper
The Google Penguin updates launched first in 2012 changed the landscape for SEO and Link Building. This talk looks at the learnings, insights and outlook for the future. If you’re serious about SEO and marketing in general, don’t miss this session.
Checkout http://www.growthhackerlove.com for more Growth Hacks...
My personal Growth Hacking Challenge!
Presented on 6.8.2015 @startplatz in Cologne/Germany.
Content:
What is Growth Hacking?
What ist Growth Management?
A long list of Growth Hacks for personal usage ;-)
The Big Bear Guide to Blogging SEO - Camp Blogaway 2014Casey Markee, MBA
Blogging is hard, especially if you're a food blogger. Find out how Authorship, SEO best practices, good content and link building can help you stand-out in this competitive niche. Make your recipes "pop" with tips from trainer Casey Markee!
Google Analytics 101 for Business - How to Get Started With Google AnalyticsJeff Sauer
Google Analytics is a widely adopted platform for websites and is used by most Internet marketers, but do we know its origins? Learn the basics about why we need Google Analytics, how to get started, and what to do in order to ensure success. Then look into some of the more advanced things that you can do with the tool in this presentation.
Google Analytics 101, with a sneak preview into the things you can do with Google Analytics 201, 301 and even 401.
The Do Nots of SEO: 7 Terrible, No-Good SEO Tactics to Abandon ForeverSearch Engine Journal
Bad SEO tactics are like a bunch of cockroaches invading your internet house.
They. Just. Won’t. Die.
Plus, they’re hard to find and easy to miss. When you finally spot one, it can scuttle out of sight before you know it.
It’s no wonder that despite the evolution of Google and the internet, bad SEO content tactics still proliferate. They continue to haunt webpages, search rankings, traffic, and conversions.
So, what are some of the craziest and most common “do nots” of SEO?
Learn what to absolutely, always avoid doing when writing SEO content.
In this presentation, we will cover:
– The most common bad SEO content tactics that are still happening all over the web in 2019.
– Which bad SEO content tactics Google really hates.
– Smart solutions and replacements to help you avoid them for good.
Is your blog traffic raising gradually than what you wish, or nothing at all?
Each person says you should invest more time advertising your posts compared to time invested in writing it. Although there may be some moments when you hardly have time. Then, what else could be done?
Here are few apparent ways to grow your readership that you might not be using
How to Rank Better in Google: Food Bloggers Canada #FBC2015Casey Markee, MBA
Food blogging is a competitive niche. Learn how to design and optimize your food blog with these best practices on SEO, mobile experience, content, and page speed and give your site the BEST chance of future rankings success!
Pay. Per. Conversion. what to expect from a Pay Per Conversions Display campaignrash799
The traditional PPC model is to pay for clicks. With a pay for conversions campaign, the advertiser pays only when they obtain a conversion. For this reason it can be a very low risk campaign to run. This presentation runs through what is a pay for conversions campaign, what to expect when you first set the campaign live and some tips on how to make it successful.
Google Penguin: What Is It, Why Should You Care & What Can You Do?JennHorowitz.com
Overview of Google Penguin. What it is, what to do if you've been hit, how to recover and how to avoid. A primer for anyone who doesn't know what Penguin is.
Why most bloggers fail and stop blogging (19 reasons)Aman Singh
Are you a blogger and struggling for traffic or your blog is moving towards failure? There are many reasons why bloggers fail and stop blogging.
Here I’ll tell you some of the best reason why blogs fail.
To begin the method of optimizing your web site and content for SEO, you ought to produce associate degree SEO strategy. you may get to delineate your audience, outline your ideal leads, determine target keywords, and monitor SERP rankings. however wherever must you begin.
Blog SEO Guide - How To Improve Blog SEOIlya Bilbao
You may ask this:
1 do blog comments help seo
2 do blog posts help seo
3 do blog tags help seo
4 how a blog can help with seo
5 how can i seo my blog
6 how long should a blog post be for good seo
7 how long should a blog post be for seo
8 how many words for blog seo
9 how many words should a blog be for seo
10 how many words should a blog post be for seo
11 how often should i blog for seo
12 how often should you blog for seo
13 how to blog seo
14 how to do blog commenting in seo
15 how to do blog seo
16 how to do blog submission in seo
17 how to do seo for wordpress blog
18 how to do seo of blogger blog
19 how to improve blog seo
20 how to improve my blog seo
21 how to increase blog seo
22 how to make blogger blog seo friendly
23 how to make my blog seo friendly
24 how to make wordpress blog seo friendly
25 how to write a blog seo
26 should i create a blog for seo purposes
27 things to do in seoul blog
28 what is blog commenting in seo
29 what is blog creation in seo
30 what is blog posting in seo
31 what is blog seo
32 what is blog submission in seo
33 what is seo blog writing
34 what to buy in seoul blog
35 what to do in seoul blog
36 what to eat in seoul blog
37 where to eat in seoul blog
38 where to go in seoul blog
39 where to shop in seoul blog
40 where to stay in myeongdong seoul blog
41 where to stay in seoul blog
42 which blog is best for seo
43 which blog platform is best for seo
44 why blog for seo
45 why blog is important for seo
How to know weather page is of low quality in google's search engine - Webtra...Online Marketing Company
This rundown is an extraordinary pattern to begin disclosing to Google that you have astounding pages over low quality pages. Subsequent to benchmarking where your pages stand, you're showcasing accomplice can make a move to either reproduce content, expel content or erase whole pages if require be. Keep in mind, low quality pages, if left uncertain, will have a negative effect on your business. Try to take after these extraordinary rules, and connect with us on the off chance that you require a hand!
How We've Built Almost 20,000 Links By HandJulieJoyce
Over the past 7 years, we've built close to 20,000 links for our clients, all with zero automation. Get a look at our due diligence process and see what our link builders actually do to build links.
Everybody right now discussing about Panda as well as Penguin Up-date. Even though composing this particular post, Matt Cutts, already announced that Panda will struck again followed by a Penguin up-date possibly on March 15 or March 18, 2013. The majority of of us are careful of the link building techniques pointed out. The actual deal is exactly how to make use of it in efficient manner ?
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
2. www.penguinsurvivor.com by Gabriel Machuret
YOUR RIGHTS
You have the right to do anything you want with this product.
You can criticize it.
You can spread it
You can share it
You can thank me ;)
You can give it away… seriously.
All yours – just keep my name on it
Don’t sell it.
Don’t be mean ;)
To access the videos remember to signup via www.penguinsurvivor.com
3. www.penguinsurvivor.com by Gabriel Machuret
Tips to recover and survive Google Penguin updates
Before you start reading and before you go and look for a QUICK solution let’s understand
something…
There is no quick solution
There is no one link you are going to create and VOILA! Everything will be fixed if you got
hammered by Google Update
I’m not saying this because I want to put you down, but it’s important to understand what took
us to this place.
We pushed Google to the limit.
Yes. We did.
Us, affiliate marketers creating poor sites… affiliate markets using software that claimed to
“make Google their bitch” or software that will NUKE Google just by pressing a button.
We pushed things that worked.
Why?
Ranking pays.
If you are an affiliate marketer you discovered that ranking a site wasn’t so difficult with thin
and mediocre content, so you created 400 sites about “bowel cancer” in many cases outranking
real sites about cancer and bowel cancer.
Funny?
4. www.penguinsurvivor.com by Gabriel Machuret
You bet.
But not really when you have bowel cancer… !
Then there is the case of the real business owner.
The owner that had a little site, that he really didn’t care about and never really added any
content because “I’m always on top”.
I’m talking about the business owner that clearly didn’t care if no new content was added… or
in in fact all the content of his site was pretty much scrapped from his competitor’s site.
That owner, failed in the same trap: Mediocrity.
Obviously in this mess there is also the innocent victim:
This is the business owner, webmaster that literally never did anything wrong and one day, the
evil Penguin Slapped their site and all the ranking, traffic and leads were gone.
The problem:
The problem is that Google’s way to fix things, have in fact screw things even more !
And if you think , hey Gabriel, my site is 100% legit! I never did anything “weird” … I really
deserve to be at the top…. the problem is that Google doesn’t care about you, me, or any site
that we may have.
Google does what Google does and that’s the way they rule their company and search engine.
That’s why Matt Cutts ‘cut’ right through in making Google’s intentions quite clear with the
latest Google Penguin Update. ‘Don’t worry’ Google says, but many small and medium sized
business owners have every reason to do just that.
Yes, Google’s algorithm change, designed to get rid of spammy websites, has many website
owners scrambling to recover.
5. www.penguinsurvivor.com by Gabriel Machuret
So rather than conduct a post mortem, a bad SEO move right now, it is time to dive right in to
remedy the situation and get back to dealing smoothly with the post penguin world.
So before we start fixing the problem we need to set up ourselves in a JEDI state of mind:
The first step is:
Stop complaining about Google
What it’s done it’s done. Nobody cares about you complaining and that will not change a thing.
Stop wasting energy
This means… stop trolling your energy in forums, blogs, or posting comments about how unfair
life is.
Start moving.
Start following the following tips in this report. Don’t take it as a BIBLE but as an opportunity to
see what can be done, and what kind of “discovery” you may find about your own site.
In a few words: Empower yourself to improve your website.
6. www.penguinsurvivor.com by Gabriel Machuret
The Penguin means business
There is plenty you can do to recover and break loose from Penguin’s grip but the important
thing to understand is that this is an algorithmic update.
Clearly, what Google wants to do is REWARD HIGH QUALITY SITES (in theory). And Although
the definition of “Quality” could be discussed for hours.. the important thing is to spend energy
in creating what we THINK it’s quality, but instead try to understand what QUALITY is for
GOOGLE.
So here we go some quick tips.
Quality is not:
Spun content.
Thing sites
Keyword Sniper Sites
Over-obvious SEO sites
Sites with dodgy links
Clear enough…. Ok let’s keep going
7. www.penguinsurvivor.com by Gabriel Machuret
What really is Penguin’s objective?
One major reason for the Penguin update is to prevent over-optimization of links in terms of
anchor text. Their algorithm aims at valuating links from relevant sites rather than non-relevant
sites. The objective is to discourage overuse of anchor text and emphasize on niche/content
relevancy of linking sites. Reliance on anchor text is no longer a deciding factor when it comes
to SERP. (and that kind of sucks! Because it was getting easier wasn’t it?)
Getting your dates right
However, before we get all ‘hyper’ about linking the first thing is to check the dates since you
noticed a change in traffic. A drop or an improvement in traffic after April 24th is an indicator
that you have been hit by Penguin in a negative or positive way. Changes before this could be a
result of Google’s Panda 3.5 update.
Panda vs Penguin
FIND
Google’s intentions with both Panda and Penguin are to improve the quality of websites.
However, the target of Panda was low-quality sites while Penguin focuses on spam and getting
rid of sites that use various spamming techniques or over-optimization techniques.
So, if you are a victim post April 24th then it is time to become more ‘Penguin friendly’. The first
step is to run an assessment of your site.
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Assess your site for bad practices
To get yourself geared up for better SEO with Penguin it would be wise to run a few checks to
analyse your website.
1. Run a web analytics report for all the sites you are linked to.
2. Check the anchor text in these links and measure their percentage. Too much emphasis
on the primary keyword could land you in further trouble with Penguin.
3. Are the websites that link to you relevant to your content?
4. Check the text within the site that links to you, which includes the text immediately
surrounding the anchor text. If it does not comes across as relevant or looks spun then
you are definitely a victim of the Penguin update.
Removing low quality links is a daunting task. One of the best ways to get remedy this is to build
high quality links in order to outnumber the ratio of bad links.
To put it briefly, you are guilty if you answer yes to any of these counts.
Hidden links and text
Bought links
Cloaking
Hidden redirects
Affiliates with poor content
Using some crappy software that blasts links
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IT’S ALL ABOUT LINKS AND CONTENT
One of the reasons why Google now imposes strict penalties is because of the overuse of
anchor text. For a long time many webmasters have focused on building too many anchor texts
with targeted keywords to gain favour with the search engine. However, Google now considers
this a clear case of over-optimization, which is illustrated in the example below.
(Yes I Know not a very high tech graph is it?)
Many websites have resorted to using over 70 percent or more of anchor text with their
primary target keyword. This could possibly be the number one reason for a drop in traffic
during the Penguin update, which calls for a change in linking strategies. Google takes a hard
look at your type of site and what type of sites you are linked from.
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ANCHOR TEXT DIVERSITY AND LINK RELEVANCY
The key to quality anchor text is diversification
Many SEOs would rather spend time on building anchor text only with a primary keyword they
want to rank for. This is the time to concentrate on using keywords that you don’t want to rank
for as well. A majority of sites that have been penalized have had their primary keyword for
anchor text in 65 percent or more of their inbound links. Rather than have your search ranking
tumble, over 60 percent of your links should contain a keyword that isn’t your target keyword.
A natural mix will help you recover from the Penguin update much quicker.
So start linking with anchors keywords like “visit our site” “check out blog” “keyword + website”
“keyword + slogan” etc..
Get rid of un-natural, low quality links
Article spamming sites and blog networks have been the target of Penguin. Any un-natural
linking with these sites can now reduce your traffic drastically so the first step is to get rid of
these links immediately. Avoid guest posts on questionable sites and paid text links using exact
match anchor text. The golden rule is to GET RID OF:
Paid site-wide links
Links from link building networks
Links from irrelevant sites
Too many reciprocal links
Blogroll schemes
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It pays to build a natural link profile
Link with relevant and credible sites related to your industry and Google will reward you with a
better ranking. Choose your primary keywords for your anchor text carefully and use them
minimally. This will benefit you more than paid or spam link sites.
In a few words: Try to get links from sites where you know that your visitors go…. Not where
you think “google will love you”
Build links with niche sites
Outbound links can have a major impact on your site’s rankings and flow of traffic. Google will
determine your site’s credibility by your outbound linking profile.
Any link to poor quality sites will see your ranking plummet.
Therefore, start building quality links from authoritative domains in the same niche. Google is
aware that these links are hard to manipulate and is a clear sign that your site or page is
relevant. Keep outbound links to the minimum and only to credible sites so that you stay ahead
of the algorithm update.
Don’t make the mistake of adding too many links on a page. Spilt the links over more pages and
increase the amount of original content.
Use NOFOLLOW links if you link to sites of a low value so that the search spiders do not follow
the links to these external sites. In addition,
Google is against sponsored links and do not favor sites that contain them for SEO value. Make
sure that these are also NOFOLLOW links if you have them.
The key is to stay away from linking with sites that have a different focus from your sites.
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Avoid hidden text and links (OLD SCHOOL BUT JUST IN CASE)
Whether you are already guilty or not, the bottom line is being sneaky won’t get you anywhere
with Penguin. Hiding text and links behind an image, using CSS to reduce font size, or using
white text over a white background is sure to get you off the search engine’s index. These old
spamming techniques will never work with Penguin. Learn to optimize with the user in mind if
you want to boost your rankings.
Review your link profile frequently
The best way to get rid of low quality links and stay ahead of Penguin is to evaluate your link
profile every fortnight. Add good links for every poor quality link that you remove. Your efforts
at link pruning will pay off as Google recognizes your effort. Stay away from link building
exchanges and paid linking schemes. They are a recipe for disaster.
Dealing with spammy links
The first obvious step is to remove them. If they come from Web 2.0 sites that YOU CREATED
then you can log in and edit or delete them accordingly.
Any traded or paid links should be moved from the header, sidebar or blogroll to inside the
<body> tag.
Alternately, as a last resort you can change your URL structure to break all links that point to
every page except the homepage.
But obviously if you purchased an amazing LINK BLASTER software for $17 and blasted your site
with crappy links… then you are more or less screwed and the only way to counter spammy
links is with … you guessed it, authority links.
So…. No easy solution here I’m afraid.
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Pay attention to keyword density
Quality content is something that cannot be achieved with keyword stuffing. Seriously, try to do
it and you realize how f***ing difficult it is.
As much as Google looks for keywords, a page with high keyword density is a potential
candidate for disqualification and sure way for your website to get smacked into oblivion. The
key is to forget about keywords and focus on quality content with the user in mind. A keyword
density of 3 to 4 percent is more than adequate and allows your content to flow naturally as
well.
Focus on great content and keyword relevance
Fresh, relevant and high quality content is what people link to. Therefore, you need to focus on
providing quality content. Update your web pages frequently and make sure the content is
pertinent to your niche. Always include keywords that are relevant while you focus on maintain
a reasonable keyword density. A professional writer will be able to integrate keywords with
ease and without making your content appear unreadable.
Make your content presentable and pay attention to heading tags (H1, h2, h3). Useful content
presents a greater chance that some will find that content valuable to their readers and link to
it.
Create high quality micro sites
One great way to achieve higher traffic with the Penguin update is to create micro sites with
useful content related to your niche. The objective is to create smaller sites of a higher quality
so that you gain more visibility by sending authoritative positive ranking signals towards your
main site. Link the inner pages and articles to the home page of your main website. The inner
pages must focus on the primary keyword and point to the home page. This can help you get
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positive results in even with Penguin update. But before you go out there and BLAST web 2
sites… keep in mind we are talking here about QUALITY so… again no quick solution.
Duplicate content cleanup – Get rid of pages that suck
In the process of cleaning up and building quality links in the hopes of a Penguin recovery it is
also important to check for duplicate content that could also cause your search ranking and
traffic to take a beating. Some websites may steal your content which needs to be reported to
Google by submitting a DMCA report. A low quality site may scrape your content and link to
you, which needs to be reported immediately.
Make sure all of your pages have unique titles and meta descriptions. Avoid creating posts,
multiple domains, sub-domains, and pages with duplicate content. Google is now very smart at
filtering out duplicate content. Regular SEO audits will ensure that your website is Penguin
friendly. Bring out the best in your search engine marketing skills which includes robots.txt,
sitemaps.xml, pinging, and web page building.
Duplicate content could appear in:
Printer-only versions of web pages.
Discussion forums that may contain the entire or stripped down versions of web pages.
Items linked via multiple URLs
If you have multiple pages with similar content then you can set your preferred URL through a
technique called canonicalization. This will allow you to gain more control over your URLs
appear in search engine results. Google will treat links to different URLs exactly the same as
links to your preferred domain.
Another option is to use 301 redirects and Webmaster Tools.
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Avoid the temptation of cloaking and redirects
Every credible SEOer knows that cloaking and shady redirect techniques are against Google’s
bible….. Setting up one page for search engine crawlers with a highly optimized keyword and
another version of the same page for visitors will fetch you another slap from the Penguin.
Don’t ever be tempted to try it (especially in real sites… with “testing sites, go for it…)
The same applies to redirects that use PHP, ASP, meta refresh and other techniques. The
search engine can easily detect such techniques based on the IP address and is the fastest way
to be de-indexed.
So unless you are playing the serious blackhat game, don’t do it with your tiny little site.
Many times the risk is not worth the slap.
Automated queries are a violation of Google TOS
Google is clear in their refusal to entertain automated queries Do not send automated queries
from your site or blog unless you want to see your ranking and traffic drop instantly. Instead it
is wise to make full use of the notifications from your Webmaster Tools account, which is a
storehouse of valuable information. Google may send you notifications of any errors or
unnatural links they find on your site.
Stay connected with social media
The connected culture is the best way to keep your website noticed and stay on the good side
of Penguin as well. Your first step is to create informative, shareable content. Contribute to
relevant blog posts that cater to your niche. Google gives importance to social media, which
must be a part of your overall SEO strategies. Go beyond just Facebook and Twitter and add
widgets to your site.
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Have a Google Plus page for your site and integrate a few of the top social sharing buttons.
Readers will begin to share your content on social bookmarking sites, which is a great way to
drive traffic and get noticed.
Be Smart: If you use Google plus…. Well, it’s own by Google. Google will not de-index or not
“count” links produce in Google land… ;)
Remember the old way of doing things…
Stay away from outdated techniques like over-linking, keyword stuffed in the title, meta tags,
and body, Flash-only sites, and uploading un-optimized images.
Stick to design and content guidelines
Going overboard in an attempt to gain favour with Google isn’t the right approach. While you
make every attempt to provide original and high quality content, follow these few guidelines to
increase your chances….
Your website must have a clear hierarchy and text links. Create one state text link so
that every page can be reached.
Limit the amount of outbound links to your webpage. In the process, keep a check and
fix broken links on a regular basis otherwise it could hurt your ranking.
Use keywords in the ALT Atrribute if you have plenty of images on your website but
without blasting the same keyword over and over
You can either get swept into the technicalities of Google’s algorithm update or learn to ‘dance’
with the Penguin.
No matter what, the implementation of proper SEO techniques minus any Black Hat tactics,
which probably got you into trouble in the first place, is sure to help you get back your ranking.
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The thumb rule is to create unique content with preference to your audience and NOT search
engines. Google themselves make it quite clear that white hat SEO within reasonable limits is
what improves the quality of a site. Follow best practices and Google hopefully will reward you
sooner than later.
Now keep in mind: Playing the SEO game is in fact a GAME.
We win, we loss.
Try to learn from this experience.
If your site got hammered by Penguin… think that it can happen in the future if Google changes
the rules, so work towards different marketing strategies.
Don’t depend JUST in Google
Diversify. Be your list. Engage customers. Try social media. Video marketing. Try different things
and try to bring pretty freaking amazing content to your site, so the world can’t avoid to ignore
to love you and then Google eventually will.
Good luck and now I know why the Canadians go killing Penguins in the Winter !!! (bad joke)
To your SEO survival
Gabriel Machuret
Contact me at Gabriel@seocourse.com.au
Check my blog at www.internetninja.com.au
Show me some love at facebook http://www.facebook.com/gabrielmachuret