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A Content First Business for eLearning University
The document outlines the 'Content Inc.' model by Joe Pulizzi, which emphasizes the importance of building an audience before monetization through content marketing. It stresses the need for a clear content mission statement, consistent delivery, and understanding the audience's unique needs. Key takeaways include finding a niche, focusing on one content type and platform, and utilizing a diverse approach to engaging the audience.
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A Content First Business for eLearning University
- 1. CONTENT FIRST! How ToLaunch a Content-First Business Joe Pulizzi Founder, Content Marketing Institute
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- 6. JEFF ROHRS CHANNELSSLIDE EXAMPLE
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- 10. 30% CAMPAIGNS BRAND TALK NOCLEAR GOALS NO STRATEGY TREATING CONTENT LIKE ADVERTISING
- 11. THERE IS ALWAYS ABETTER WAY Thomas Edison @JoePulizzi
- 12. FIRST, BUILD ANAUDIENCE THEN, MONETIZE IT
- 13. B A CK YA R D P O U LT RY T E A C H I N G @JoePulizzi
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- 17. SWEET SPOT K NOW L E D G E / S K I L L PA S S I O N / C U S TO M E R PA I N P O I N T @JoePulizzi
- 21. SWEET SPOT B AC K YA R D P O U LT RY T E A C H I N G @JoePulizzi
- 22. FARMERS A G RI C U LT U R E / T E C H O P E R AT I O N A L C H A L L E N G E S O N A FA R M @JoePulizzi
- 23. The Furrow By JohnDeere CASE STUDY
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- 25. 100 YouTube Subscribers January,2012 ANN REARDON 2 Million Subscribers October, 2015 @JoePulizzi
- 27. EVERYONE STOPS AT THESWEET SPOT… HARDLY ANYONE TILTS THE CONTENT.
- 30. AUDIENCE F OO D S C I E N T I S T E D U C AT I O N @JoePulizzi I M P O S S I B L E F O O D C R E AT I O N S CONTENT TILT
- 31. @JoePulizzi WHAT DO ALL MEDIACOMPANIES DO THAT YOU DO NOT WITH YOUR CONTENT?
- 32. CREATE A CONTENT MARKETING MISSIONSTATEMENT
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- 36. 1. CORE TARGET AUDIENCE 2.WHAT WILL BE DELIVERED 3. THE OUTCOME FOR THE AUDIENCE @JoePulizzi “Welcome to Digital Photography School – a website with simple tips to help digital camera owners get the most out of their cameras.”
- 37. @JoePulizzi CREATE YOUR MISSIONSTATEMENT • Defined audience • Deliver • Outcome YOUR TURN
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- 40. (1) Content Type (1)Main Platform Long Period of Time Consistent Delivery THE BASE
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- 46. @JoePulizzi • iTunes Subscribersto Email Subscribers • Millions of Downloads • ZERO to Multi- Millionaire in 2 Years
- 47. @JoePulizzi ONE CONTENT TYPE OnePlatform Consistent Delivery OVER TIME (12+ MONTHS)
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- 51. @JoePulizzi FOCUS ON SUBSCRIBERS ASA KEY METRIC
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- 58. @JoePulizzi MUST HAVES Amazing E-Newsletter Exchangeof Value (Ebook, Research Report, Etc.)
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- 60. @JoePulizzi RULE OF THREE •Magic Number is Over THREE • BE the OCTOPUS
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- 70. @JoePulizzi WHAT’S THE DIFFERENCEBETWEEN THOSE WHO SUBSCRIBE TO MY CONTENT AND THOSE WHO DON’T?
- 71. @JoePulizzi MONETIZATION Advertising / Sponsorship IncreasedProduct Sales More Loyal Customers Data Events Cost Savings Paid Subscriptions Revenue Ripples
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- 76. @JoePulizzi YOU MUST CREATEVALUE FOR YOUR AUDIENCE BEFORE YOU EXTRACT VALUE
- 77. @JoePulizzi TAKEAWAYS • Find aniche where you can be the leading expert in the world • Develop your content mission • Focus on content type, platform and deliver consistently • Don’t build your house on rented land • Build an audience of opt-in subscribers • Need an amazing E-Newsletter and remarkable download • Diversify into the “rule of three” • What do your subscribers do differently? • Audience first • BE PATIENT!!!
- 78. @JoePulizzi TAKEAWAYS • Set YourGoals for Sales, Savings or Sunshine • Why Are You Using Each Channel? • Focus On the Reader’s Outcome • Create the Content Mission Statement • One Content Type, One Main Channel Per Audience • Need an amazing E-Newsletter and remarkable download • Don’t Build Your House on Rented Land • What do your subscribers do differently? • Think About Buying vs. Building • BE PATIENT!!! TheStoryofContent.com
- 79. THANK YOU! @JoePulizzi@JoePulizzi For Book& Podcast visit Content-Inc.com Joe Pulizzi joe@contentinstitute.com Designed by