Blow Up Your Promotion Strategy with Data-Driven Content With Roland Frasier!
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Finding enough topics to create content around is hard enough without worrying about how to promote them. But what if you could use competitive intelligence to solve both of these problems at the exact same time? When you realize that looking deep into google SERPs is actually taking a snapshot of the consciousness of human society, you can start generating MOUNTAINS of insights into what people are looking for and what audiences have yet to be tapped into. And Roland Frasier of Digital Marketer is just brilliant enough to show you how to tap into this fountain of organically rankable content inspiration. Using tools like SEMrush and BuzzSumo, Roland will show you how to research Keywords and data to generate written content for your websites and landing pages. He’ll even back up his enormous claims with actionable data! In this webinar on Tuesday, April 28th at 12:00EDT, you will learn: How using data to generate topic ideas will lead to you never having writer’s block again How you can combine content promotion and creation into a single, wildly functional step Which of the four different data-driven content-creation strategies works for you and your site Why everyone who creates content should be doing so with Competitive Intelligence. Thanks to the generosity of Digital Marketer--one lucky attendee will be randomly selected to win a FREE iPad. To help develop more strategies for your content marketing, Attendees will have access to a $1 monthly subscription to Digital Marketer. In addition, attendees will have access to a 30-Day FREE trial of SEMrush Guru, so they can immediately begin mining the data that drives this incredible content creation strategy.
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Blow Up Your Promotion Strategy with Data-Driven Content With Roland Frasier!
- 2. Your Hosts:! Peter Starr Northrop Webinar producer; SEMrush Host Roland Frasier DigitalMarketer.com Content Hero #ContentStrategy
- 4. Takeaways:! Today you will learn: -How using DATA to generate content ideas will lead to you never having Writer’s Block again -How you can combine content creation and promotion into a single, wildly functional step -Which of the four data-driven content strategies work for you and your site -Why everyone who creates content should be doing so with competitive intelligence #ContentStrategy
- 5. BLOW UP YOUR PROMOTION STRATEGY With Data-Driven Content Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier Roland Frasier! Managing Partner DigitalMarketer
- 6. 5 Strategies Driving Millions Of Website Visits Per Month 3,405,926 Monthly Website Visits
- 7. Rank on page 1 of Google for hundreds of keywords with a single blog post Generate an endless supply of data-driven content ideas guaranteed to drive traffic Multiply organic traffic 100% - 1,500% with “viral lift” from social shares
- 8. SurvivalLife.com: 487 Page 1 Keywords From 1 Post
- 9. Monthly Revenue From Organic Remarketing Pixels
- 10. Discover Consider Customer Viral Audience: Everyone Goals: Create general awareness, attract links & influencers KWs: Very broad, cultural, celebrity, newsmakers, events, trends, quizzes Audience: Interested in your brand/content/issues, media, influencers & demo/psycho match Goals: Create brand & issue awareness, position for consideration KWs: Brands (yours + competitors), data/search based broad customer queries (interests + products), Audience: Potential customers, media Goals: Provide product info (features/benefits) to potential customers + media, drive conversions and stick. KWs: Product & brand search queries, customer search terms Audience: Existing customers Goals: Customer satisfaction, stick, help them to consume your product. KWs: Product/brand names Create Content For 4 Different Customer Lifecycle Stages Discover
- 11. Discover Consider Customer Viral Create Content For 4 Different Customer Lifecycle Stages Discover “Can We Guess Your Real Age?” “How To Make Cheese With Your Feet!” “17 Bad Jokes Only Marketers Will Get” “Who Really Gets Your Money If You Die Without A Will? The Answer Will Shock You!” “23 Cheese Recipes Beginners Can Make At Home.” “10 Random Words That Are Killing Your Marketing Messages.” “Which XYZ Financial Plan Is Right For You?” “30 Minute Mozzarella & Ricotta Cheese Making Kit Live Test [VIDEO]” “How To Write An Amazing Sales Letter In 30 Minutes Or Less.” “How To Get The Most From Your XYZ Financial Advisor.” “5 More Advanced Cheeses You Can Still Make At Home.” “Our 22 Highest Converting Templates Of All Time.”
- 12. STRATEGY #1 Create search query driven content 50% of total content
- 14. 50% of our content is search-query driven
- 15. What Search Driven Content To Create
- 16. Building A High Ranking Search Query Driven Post
- 17. Building A High Ranking Search Query Driven Post
- 18. Related Search & SERP Source To Find Content To Curate
- 19. Move Between “Web” “Videos” & “Images” To Find Content
- 20. “Create a list post based on 25 or more search queries for your topic. In the description for each list item include the search phrase, then link out to high authority sites with relevant content” Create Your “Listicle” Based On Your Research
- 21. Cool, But Does It Drive Traffic?
- 22. How Well Does Rank Keywords In The SERPs?
- 23. Summary of Strategy #1 Step 1: Do a Full Search for your keywords to discover your primary audience’s voice, sub-interests and niches. Step 2: Find “listicle” topics via Related Search Step 3: Create a listicle using data you discovered & link out to other people’s content on high authority domains.
- 24. STRATEGY #2 Create event or trend driven content 20% of total content
- 25. Holidays Movies Celebrities Sports Events Trendy Sayings, Phrases, Places
- 26. Holiday Research With SEMRush
- 27. Holiday Research With SEMRush
- 28. Export To Excel To Drill Down To Better Topics
- 29. Data-Driven Halloween Content Marketing Ideas Dog costumes (14,800 searches). If you sell pet related things (products, vet services, pet grooming, etc.), or to create customer life-cycle stage 1 general interest viral content. Crafts (14,800 searches). Could apply to virtually any product used in crafting. List of jokes or ideas (14,800 searches). Create a listicle for any niche on this. Masks (12,100 searches). If you sell materials useable to create masks. Family counseling, psychology, self- improvement (masks we wear). Dating (real person vs. their representative). Desserts (9,900 searches), cookies (9,900 searches) and snacks (6,600 searches) work if you do anything food related and even if you just want to write a viral article and get the links.
- 30. Data-Driven Holiday Content Marketing Ideas Do the same thing for EVERY holiday, sports events, movies, elections in advance Also… Celebrities… Trends
- 31. Use Google Trends To Find More Topics
- 32. Use Google Trends To Find More Topics
- 33. Then Use SEMRush To Find Data-Driven Topic Ideas
- 34. Now Tie The Data-Driven Topic To Your Niche
- 35. Viral Lift Is The Gift That Keeps On Giving
- 36. Use BuzzSumo To Amplify Your Viral Lift
- 37. Brainstorming + Data = Content To Create
- 38. Case Study: BuzzSumo Reveals Man Cave Trend
- 39. Case Study: Confirm Search Volume For Trend
- 40. Case Study: Use SEMRush To Pull Curated Content
- 41. Case Study: Use SEMRush To Pull Curated Content
- 42. Case Study: Check SERPs Until You Have Enough Content
- 43. Case Study: 44,884 Monthly Page Views
- 44. Strategy 2 Summary Step 1: Check calendar. Create a list of trends, holidays, sports events & celebs you can create content around. (Tip: If you have industry events in your niche, use those too. Step 2: Check Google Trends & BuzzSumo to discover trending news, celebs & events. Step 3: Brainstorm all the topics ideas and themes you generated in steps 1 and 2. Have your team list them on a collaborative Google Doc. Step 4: Use SEMRush to find the data on keywords, search volume related to the brainstormed ideas & find content to curate (using SERP Source). Step 5: Match up your topic and theme ideas to the search data and greenlight the content ideas that match up best to the search data and create the content.
- 45. STRATEGY #3 Create content around proven winners 20% of total content
- 46. Step 1: Find link-worthy content Source: http://backlinko.com/skyscraper-technique Step 2: Make something even better Step 3: Reach out to the right people to let them know about it
- 47. Find Competitor Content With Lots Of Links
- 48. Find Competitor Content With Lots Of Links
- 49. Find Competitor Content With Lots Of Links
- 50. Find Competitor Content With Lots Of Links
- 51. Make it look better (improve design / photos / make an infographic) Source: http://backlinko.com/skyscraper-technique Update it (it’s 6 years old) Increase length (make a 10 things list 99 things) Make it more in depth (add video, more pictures, do’s and don’ts, etc.)
- 52. Now, Let’s Find The People Most Likely To Link To It
- 53. Paste The Article URL Into The Search Box
- 54. Click On The Backlinks To See The Full List
- 55. Export The List To A Spreadsheet To Refine It
- 56. We Use Excel, But CSV Will Also Work
- 57. Go Through The List To Find The Best Prospects
- 58. Send The Best Prospects An Email Like This Source: http://backlinko.com/skyscraper-technique
- 59. Why We Want As Many Sharing Influencers As Possible
- 60. How do you find and persuade influencers to share your content?
- 62. Use Authority Spy To Find & Content Influencers
- 63. Feature Them In A “Best Of” Post & Tell Them About It
- 64. Try Different Tools To Automate The Process
- 67. Strategy 3 Summary Step 1: Find high-ranking, high-search targeted keyword volume content with 100 or more quality backlinks. Step 2: Improve it. Step 3: Reach out to all the influencers who linked to the original content and let them know about your new and improved version.
- 68. STRATEGY #4 Create content to acquire high value links 10% of total content
- 69. Use Strategy 3 Then Filter Out All Non Gov/Edu Links
- 70. Use Strategy 3 Then Filter Out All Non Gov/Edu Links
- 71. DOES IT WORK?Let’s find out… 71
- 72. Huge SEO Benefits From Each Post
- 73. SurvivalLife.com: 487 Page 1 Keywords From 1 Post
- 74. Fewer Posts Needed Because They Perform So Well
- 75. DIYReady.com: 241 Page 1 Keywords From A Single Post
- 76. STRATEGY #5 Amplify content by 100% to 1,500% with “viral lift” from social shares & influencers
- 77. Problem: Getting people to share is not easy
- 78. Can a tool predict headline virality?
- 79. Resource: Emotional Value Calculator - aminstitute.com/headline/
- 80. Resource: Emotional Value Calculator - aminstitute.com/headline/
- 81. DIYReady.com: 241 Page 1 Keywords From A Single Post
- 82. DIYReady.com: Posts Most Shared On Facebook
- 84. Get A $1 Trial To Digital Marketer Lab http://DigitalMarketer.com/lp/lab-trial/ $1 Trial To DM Lab
- 85. THANK YOU
- 87. Offers: All attendees will have access to: A $1 Dollar Trial for DM lab: http://DigitalMarketer.com/lp/lab-trial/ A Free 30-Day Trial of SEMrush Guru: http://bit.ly/SEMrushFREE30-Frasier #ContentStrategy
- 89. Next SEMrush Webinar: Generate B2B Success through PPC with Accurate Marketing Attribution With Aaron Bird of Bizible #ContentStrategy
- 91. Thank You!:! Peter Starr Northrop Webinar producer; SEMrush @SEMstarr Roland Frasier DigitalMarketer.com @RolandFrasier #ContentStrategy