In my Mangools KWFinder review discover the keyword tool and the other features included with this affordable, easy to use suite of tools. Keyword research is important for a successful blog post, learn how this bundle of tools can help you achieve good rankings.
4. You Have Some Questions
❏ Is the free version of KW Finder any good?
❏ How to use it to profit a max for free?
❏ Can you combine KW Finder with other free
keyword tools?
❏ How to decide whether you need a premium
module ?
5. Are you excited to learn more?
I know you are – so let’s proceed…
6. The Right Way to Find Keywords
(It’s Not What You Think)
The right way is one backed with hard and cold data.
Yes, you could just think of a phrase and start your “research”.
But it pays to find keywords you know your target audience is
using right now.
Just doing that will put you one step ahead of most other
marketers.
8. What Is It? It’s a free keyword tool that
mines keywords and topics
from Reddit.
9. Let’s assume you’re really into tea. Green,
Black, Oolong, no matter.
We’ll go to keyworddit.com and chose our
subreddit (https://www.reddit.com/r/tea/).
The tool will extract great keywords from
that subreddit and show you the monthly
search volume for the US.
Note – Our chosen keyword is “Japanese
green tea”.
11. KW Finder
Analysis –
Features,
Pr – Cons,
and how to do
Effective
Keyword
Research
You’re a newbie who just wants to start
proper keyword research.
You’re eager to learn, and willing to act on
what you learn, but hesitant to invest right
away.
You want to know if the free version of KW
Finder is any good.
And that’s what you’ll learn next.
I will open a brand new free account and do
keyword research for “Japanese green tea”
13. Step 2- Let’s
search for
our keyword
I’ll take the keyword I got from Reddit and plug it
into KW Finder
Settings:
Suggestions – Long tail phrases of my seed
keyword
Keyword – “Japanese green tea”
Location – Anywhere
Language – English – this keeps it relevant to your
site and your English-speaking audience
14. The Results Are In.
Now let’s break this into something you’ll be able to use and grow
your business.
15. How Hard
Will it be to
Rank?
(Overview)
Keyword Difficulty – Visual representation of how
hard it’ll be to rank on the first page of Google
(green is great, ours is orange)
1. Monthly search volume – How many people search
month over month
2. Interest over time – Data from Google Trends – it
tells you right away whether the keyword is a rising
star; or a fading flower.
16. To Long Tail or Not – That’s the Question
Previous info was for the keyword “Japanese green tea”. Data in
next slide is for all related keywords KW Finder found.
You are given the following data:
1. Trend – Is the keyword becoming more popular, or not?
2. Search Volume – an estimate (the number is usually higher)
3. CPC (Cost Per Click) – how much will it cost you to place an ad?
4. PPC (Pay Per Click) competition – More people bidding means the
keyword is lucrative
5. Keyword Difficulty – Can you outrank the competition?
6. Add to list – Select the best keywords (and make a list)
7. Export – Download that list as an excel file
8. Keywords Filter – More about excluding keywords later.
17.
18. What I Like
About KW
Finder Dat
Everything is intuitive and easy to
understand.
Ah, search volume = X; Got it;
The keyword is trending UP –
Excellent!
Keyword Difficulty:
green= good
red= STOP
and orange = ?
19. A Word About Filtering Keywords
Keywords aren’t created equal. Some will be too hard to try to rank for. Some
will be easy pickings, but you still shouldn’t target them.
A keyword phrase with “free” or “cheap” is best to avoid – you don’t want to
waste time attracting tire kickers.
A keyword that is one or two words long, it’s a head term and better to be left
alone. You can never rank for it with a new website.
Broad or head keywords have notorious competition, and they have no buyer
intent behind them.
It means you could spend a lot of money and time, trying to get a number #1
ranking for a term that would bring you exactly $0.
20. image source
Bottom
line
The longer a keyword-the better, 4 or 5
words is perfect.
Look at this chart. Notice how the
conversion potential rises as the number of
words rises.
21. Filter your
keywords with
KW Finder
and leave only
the best.
Here’s how I set the parameters to find the
perfect ones to target.
22. I’m left with
keywords that :
✔ are low in
competition
✔ have decent
search volume
✔ are long tail
(they have strong
commercial
intent behind them)
23. Who Are Your Competitors ?
How to Beat Them with Precise Keyword
Targeting?
Before starting to write you need to know what
you’re up against.
KWFinder gives you the info you need.
24. Competitors Info
1. Domain Authority (Moz) - Overall link
strength of the domain
2. Page Authority (Moz) - Page strength,
based on links
3. Citation Flow (Majestic) - How influential
is the page based on number of links
4. Trust Flow (Majestic) - How trusted are
those sites (by Google)
5. Links - Total number of links
6. Facebook likes - this is self-explanatory
7. Link Profile strength - The metric unique
to KW Finder. Calculated based on link
data from Moz and Majestic.
8. Estimated Visits - How many people land
on the page, respective of their SERP
position (number #1 gets the most clicks)
9. Analyze SERP - More on this below
25. How to
Supercharge
Your Keyword
Research
(Autocomplete
and Questions)
Autocomplete
Scrapes Google search Autocomplete.
Delivers keyword suggestions based on what
people type in Google.
That’s supreme keyword validation right
there.
Questions
Takes your target keyword and prepends and
appends common question words to it (what,
who, why, where, which, whose, how, is)
So you end up with what the people want to
know about (an example in next slide).
27. (Bonus) – Subscription to
Mangools is a four in one deal.
Yes, when you get your free
subscription to KW finder, you also
get access to three awesome tools:
1. SERP Checker
2. Link Miner
3. Url Profiler
You can access them by clicking on
the three dots that come after
competing sites metric.
28. Here’s the added data:
1. Keyword Difficulty – overview of how hard it’ll be to
rank
2. SERP Features Impact – how crowded is the first
page of Google (very important – more below)
3. Number of Results – the total number of competing
pages
4. Top Carousel – a carousel of related entities, if there
is one
5. Adwords Top – shows any Adwords Ads
6. People also ask – other questions (hint: keywords)
people have
7. Similar Queries – related searches
1. Serp
Checker
KW Finder gives
you a basic
overview of the
competition.
SERP Checker
gives more info.
30. 2. Link Miner
Here’s what Link
Miner can do for
you right now:
1. Citation Flow Metric, the courtesy of Majestic –
link quality or power still matters
2. Trust Flow – does Google trust the sites and
their links?
3. Referring IP’s – how many different IP’s are
there. More is better because it’s a signal of
link diversity.
4. Referring domains – similar to referring IP’s,
except that many domains can share the same
IP address
5. Total backlinks – you can figure out what this
means
6. Link Sources – where do the links come from? In
content ones are the strongest, and some
sources are spammy.
32. 3. Site Profiler
The idea behind
it is that you’d
look at the
strength of the
whole domain and
its most
important
metrics.
❏ How many links it has across the board?
❏ What’s the anchor text?
❏ What are their traffic numbers?
❏ What are their unicorn pages and
corresponding donkeys?.
❏ Their Alexa rank?
❏ Their competition?
33. That’s the end of my review for the FREE version of
KW Finder by Mangools.
There is one added tool for the paid version of this
suite:
SERP Watcher
This is a ranking tracker.
The SERP Watcher tracks the
top 100 results.
34. What Does
KW Finder
C t? Pricing
Plans &
Discounts
KW Finder offers a free trial. If you like it,
you can purchase.
They have two pricing models monthly or
yearly. Yearly subscription gives you a 40%
discount ($358.80 per year).
35. Are you serious about
blogging?
If your answer is YES,
then :
This keyword toolset by
Mangools can become
the best investment
you've made in your
life.
Conclusion -
KW Finder, is it the
right choice for YOU?
36. One last thing:
I recommend you sign up to Mangools, but I strongly
advise you to start with the free version we reviewed
here.
Remember it’s:
Read the full review at letsworkonline.net
✓free
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✓yours to keep