Dimitris will go through a very interesting topic on how publishing velocity can contribute to SEO.
How you can build a blog and a solid content plan from scratch and using extensive KW research and KW clustering, quick solutions (external & internal writers, stock images website & Canva for editing them) and drive 1,000,000+ organic visits per month in 11 months purely non-branded.
Using publishing velocity (delivering more than 80 articles per month) can close the big gap between your website and your main search competitors that have been doing this for years while at the same time you increase your search potential dramatically.
5 steps to executing a successful digital pr campaign - Brighton SEOTom Mansell
The huge value and potential of digital PR is undeniable, yet many brands still shy away from it due to the complexities involved in executing a succesful campaign. In this session, Tom Mansell will outline the five key steps to take to ensure your next digital PR campaign is a success - from bringing together the right teams, to the importance of creativity, to tips on how to outreach.
Wine, Kittens and other dangerous fruit - Using search intent to understand y...UNIKORN
A talk delivered on BrightonSEO September 10th 2021, about how the customer journey and search intent models can work together and help you understand what your users ar asking from you, and you can give it to them by optimising for search intent.
How Can Narrative Theory Help Us Be Better SEOs?Toby Neilson
This talk proposes that paying attention to the principles of narrative theory and classical storytelling can help us more effectively communicate with one another. Be it with colleagues or clients, thinking about analysis, recommendations or general communications through the structure of established storytelling practices is a powerful way of producing both engaging and shareable work. Looking at examples ranging from popular cinema to ancient mythology, this talk will show how thinking as storytellers can help us be better SEOs.
If COVID-19 has taught us one thing, it's that we can’t rely on the way we used to do things in order to build links now. Jane will be discussing if there is still a place for hero campaigns in digital PR, or whether brands and agencies should be taking a more fluid, organic approach to building links in the future. Jane will share what her team has learnt during the crisis, the importance of working with all stakeholders and having a more agile and blended approach to digital PR.
How to inspire content and dev teams to get the results in search you need.Steven Wilson-Beales
Hey, In-House SEO - I see you! :)
Some top tips for helping content and development teams go the extra mile for SEO.
Includes artwork from the amazing @chrisriddell50 with his kind permission.
5 steps to executing a successful digital pr campaign - Brighton SEOTom Mansell
The huge value and potential of digital PR is undeniable, yet many brands still shy away from it due to the complexities involved in executing a succesful campaign. In this session, Tom Mansell will outline the five key steps to take to ensure your next digital PR campaign is a success - from bringing together the right teams, to the importance of creativity, to tips on how to outreach.
Wine, Kittens and other dangerous fruit - Using search intent to understand y...UNIKORN
A talk delivered on BrightonSEO September 10th 2021, about how the customer journey and search intent models can work together and help you understand what your users ar asking from you, and you can give it to them by optimising for search intent.
How Can Narrative Theory Help Us Be Better SEOs?Toby Neilson
This talk proposes that paying attention to the principles of narrative theory and classical storytelling can help us more effectively communicate with one another. Be it with colleagues or clients, thinking about analysis, recommendations or general communications through the structure of established storytelling practices is a powerful way of producing both engaging and shareable work. Looking at examples ranging from popular cinema to ancient mythology, this talk will show how thinking as storytellers can help us be better SEOs.
If COVID-19 has taught us one thing, it's that we can’t rely on the way we used to do things in order to build links now. Jane will be discussing if there is still a place for hero campaigns in digital PR, or whether brands and agencies should be taking a more fluid, organic approach to building links in the future. Jane will share what her team has learnt during the crisis, the importance of working with all stakeholders and having a more agile and blended approach to digital PR.
How to inspire content and dev teams to get the results in search you need.Steven Wilson-Beales
Hey, In-House SEO - I see you! :)
Some top tips for helping content and development teams go the extra mile for SEO.
Includes artwork from the amazing @chrisriddell50 with his kind permission.
Lead Generation on LinkedIn - Brighton SEO kineta kelsall Kineta Kelsall
LinkedIn is one of the strongest social media tools available when it comes to generating business leads. And as we enter a cookieless world, evolving and nurturing audience data has become more important than ever.
With consumers having more control over consent, businesses need to work harder on creating relevant, value-based experiences for users.
Kineta will deep dive into strategic best practices to help you attract audience attention, drive better quality leads over quantity, whilst setting your business up for long-term success.
Presentation by Freya Jones at Brighton SEO 2021 about how to brushing up on your Instagram SEO skills can give your reach, discoverability, and engagement on Instagram a serious boost.
News SEO: Why we’ve de commissioned AMP - Brighton SEO September 2021Daniel Smullen
AMP is no longer a requirement of the top stories carousel on Google. And with the introduction of page experience as a ranking factor, this talk intends to provide insights into behind the scenes of a major news publisher de-commissioning AMP. Revealing what happens to top stories performance as well as the pros and cons of the AMP framework for publishers as well as it’s future in a new page experience world in News SEO.
BrightonSEO Summer 2021 - The Underrated Value of Internal LinksNatalie Arney
Internal linking can be the most impactful way SEOs can make a difference to a site, but it can also give you a massive amount of frustration if it’s not handled properly.
I explore what internal links are, the issues you can encounter with them, how to find internal linking opportunities and how to prove the worth of improving internal linking to clients and other stakeholders
Brand Mentions vs Links: Making PR Coverage Work Harder for SEO.James Brockbank
In this session from BrightonSEO, James shares insights into how to make your PR coverage work harder for SEO by avoiding brand mentions and maximising links.
In this talk, Jane shares a strategy for link building activity at scale, the value of a flexible and blended approach, and tips to help you make the most of your clients or your brands PR opportunities.
[Brighton SEO] Audience Intelligence & SEO: How to integrate data sources to ...Rory Hope
Rory will share details about how SEOs can integrate different data sources to develop SEO personas at a keyword level which help to enhance the effectiveness of an SEO strategy. Learn how to use emerging audience intelligence technologies, Google Analytics, CRM, web monitoring and social listening tools to improve and modernise your approach to SEO, content marketing and digital PR.
Going Solo - The Survival Guide for Freelance SEOs (Present & Future) | brigh...Steve Morgan
On Friday 10th September 2021, I gave a talk at brightonSEO Sept 2021, which was held in-person (the conference's first in-person event since restrictions eased following COVID lockdowns).
The talk gave advice to aspiring, new and established freelancing, covering topics such as the pros and cons of freelancing, what you should do to prepare going into freelancing, how to do networking and sales, and much more. There's also community, podcast and book recommendations near the end.
Links to bonus content:
https://anti-sell.com/brightonseo/ - 6 fellow freelance SEOs give their tips and advice as well (note: it's dated Oct 2020 because this talk is a redo of a talk that I previously gave virtually).
https://anti-sell.com/seo/ - 15 ways to find SEO clients as a freelancer.
Original talk description:
More and more people are getting into freelancing – whether as a side-income alongside their day job at an agency or in-house, or as their dedicated full-time income. Freelance life is amazing, but it can also be very challenging. Whether you’re considering going freelance, have only just started out, or have been in the game for a while, this talk will give guidance on how/when to ‘take the plunge’ and how to prepare for it, doing sales & networking, the business side of things, how to keep sane and involved in the industry, growing into an agency, and more. While mostly focussing on SEO freelancing, the tips and advice will apply to all industries. so there will be something to take away for all. Steve has been freelancing in the SEO industry since 2013, and has been asking other SEO freelancers for their pearls of wisdom, to make it as relevant and useful as possible.
Using causal Inference to better understand the search intent Dateme Tubotamuno
Causal inference helps us understand the question of why. In this talk, I will demonstrate the power of causality in understanding user intent during keyword research and performance analysis. The user intent is beyond transactional, informational, and navigational classifications
Get SEO Buy-In By Using the Language of the “C”Tracy McDonald
How to build a full Organic market model using your industry's data
Predict future Organic traffic based on your previous SEO performance
Use C-level terminology to build a revenue model that will win you pitches for more SEO resources
SEO ROI Calculator Template Link: http://bit.ly/BrightonSEOROICalculator
BrightonSEO 2021 - Stakeholder Salad: Communication Skills For SEOs - Talk Yo...Kayleigh Töyrä
Communication is at the heart of great SEO. Whether it's getting that pitch over the line, on-going client communication, winning over writers, getting to know the PR team, or convincing developers that your requests are important, SEOs can feel like we're constantly trying to get people to listen. Here are some useful communication approaches and techniques to help you get SEO stuff done and smooth your path. The talk covers common scenarios & gives you ideas on how to respond to and build bridges with key stakeholders.
Sourav SEO Case Study - 1k to 100k trafficsourav kumar
SEO is cool. didn't agree? I have managed to rank keywords like sbi personal loan single handedly. Here are the outcomes of my work: 1. I increased traffic 1k to 100k/pm 2. Increased DA 15 to 30. 3. Got 400+ organic leads. 4. Reduced Spam score 36 to 1. 5. Ranked highly competitive keyword 6. 900+ keywords on first page. 7. Increase High Quality Backlinks { before 400, Now 20k}
Lead Generation on LinkedIn - Brighton SEO kineta kelsall Kineta Kelsall
LinkedIn is one of the strongest social media tools available when it comes to generating business leads. And as we enter a cookieless world, evolving and nurturing audience data has become more important than ever.
With consumers having more control over consent, businesses need to work harder on creating relevant, value-based experiences for users.
Kineta will deep dive into strategic best practices to help you attract audience attention, drive better quality leads over quantity, whilst setting your business up for long-term success.
Presentation by Freya Jones at Brighton SEO 2021 about how to brushing up on your Instagram SEO skills can give your reach, discoverability, and engagement on Instagram a serious boost.
News SEO: Why we’ve de commissioned AMP - Brighton SEO September 2021Daniel Smullen
AMP is no longer a requirement of the top stories carousel on Google. And with the introduction of page experience as a ranking factor, this talk intends to provide insights into behind the scenes of a major news publisher de-commissioning AMP. Revealing what happens to top stories performance as well as the pros and cons of the AMP framework for publishers as well as it’s future in a new page experience world in News SEO.
BrightonSEO Summer 2021 - The Underrated Value of Internal LinksNatalie Arney
Internal linking can be the most impactful way SEOs can make a difference to a site, but it can also give you a massive amount of frustration if it’s not handled properly.
I explore what internal links are, the issues you can encounter with them, how to find internal linking opportunities and how to prove the worth of improving internal linking to clients and other stakeholders
Brand Mentions vs Links: Making PR Coverage Work Harder for SEO.James Brockbank
In this session from BrightonSEO, James shares insights into how to make your PR coverage work harder for SEO by avoiding brand mentions and maximising links.
In this talk, Jane shares a strategy for link building activity at scale, the value of a flexible and blended approach, and tips to help you make the most of your clients or your brands PR opportunities.
[Brighton SEO] Audience Intelligence & SEO: How to integrate data sources to ...Rory Hope
Rory will share details about how SEOs can integrate different data sources to develop SEO personas at a keyword level which help to enhance the effectiveness of an SEO strategy. Learn how to use emerging audience intelligence technologies, Google Analytics, CRM, web monitoring and social listening tools to improve and modernise your approach to SEO, content marketing and digital PR.
Going Solo - The Survival Guide for Freelance SEOs (Present & Future) | brigh...Steve Morgan
On Friday 10th September 2021, I gave a talk at brightonSEO Sept 2021, which was held in-person (the conference's first in-person event since restrictions eased following COVID lockdowns).
The talk gave advice to aspiring, new and established freelancing, covering topics such as the pros and cons of freelancing, what you should do to prepare going into freelancing, how to do networking and sales, and much more. There's also community, podcast and book recommendations near the end.
Links to bonus content:
https://anti-sell.com/brightonseo/ - 6 fellow freelance SEOs give their tips and advice as well (note: it's dated Oct 2020 because this talk is a redo of a talk that I previously gave virtually).
https://anti-sell.com/seo/ - 15 ways to find SEO clients as a freelancer.
Original talk description:
More and more people are getting into freelancing – whether as a side-income alongside their day job at an agency or in-house, or as their dedicated full-time income. Freelance life is amazing, but it can also be very challenging. Whether you’re considering going freelance, have only just started out, or have been in the game for a while, this talk will give guidance on how/when to ‘take the plunge’ and how to prepare for it, doing sales & networking, the business side of things, how to keep sane and involved in the industry, growing into an agency, and more. While mostly focussing on SEO freelancing, the tips and advice will apply to all industries. so there will be something to take away for all. Steve has been freelancing in the SEO industry since 2013, and has been asking other SEO freelancers for their pearls of wisdom, to make it as relevant and useful as possible.
Using causal Inference to better understand the search intent Dateme Tubotamuno
Causal inference helps us understand the question of why. In this talk, I will demonstrate the power of causality in understanding user intent during keyword research and performance analysis. The user intent is beyond transactional, informational, and navigational classifications
Get SEO Buy-In By Using the Language of the “C”Tracy McDonald
How to build a full Organic market model using your industry's data
Predict future Organic traffic based on your previous SEO performance
Use C-level terminology to build a revenue model that will win you pitches for more SEO resources
SEO ROI Calculator Template Link: http://bit.ly/BrightonSEOROICalculator
BrightonSEO 2021 - Stakeholder Salad: Communication Skills For SEOs - Talk Yo...Kayleigh Töyrä
Communication is at the heart of great SEO. Whether it's getting that pitch over the line, on-going client communication, winning over writers, getting to know the PR team, or convincing developers that your requests are important, SEOs can feel like we're constantly trying to get people to listen. Here are some useful communication approaches and techniques to help you get SEO stuff done and smooth your path. The talk covers common scenarios & gives you ideas on how to respond to and build bridges with key stakeholders.
Sourav SEO Case Study - 1k to 100k trafficsourav kumar
SEO is cool. didn't agree? I have managed to rank keywords like sbi personal loan single handedly. Here are the outcomes of my work: 1. I increased traffic 1k to 100k/pm 2. Increased DA 15 to 30. 3. Got 400+ organic leads. 4. Reduced Spam score 36 to 1. 5. Ranked highly competitive keyword 6. 900+ keywords on first page. 7. Increase High Quality Backlinks { before 400, Now 20k}
Pumping out content is easy for an enterprise brand.
But is that content providing higher ROI and value to your target audience or leading to higher bounce rates?
Does your target audience feel the same connection to your content as you do?
Do you take part in the online conversations that matter to your brand?
Are you tracking the right competitors?
This presentation seeks to help enterprise brands be more strategic in planning content, expanding their competitive reach, and truly connecting with their target audience.
Register for this webinar to learn how brands can enhance cross-functional agility, increase their impact in digital marketing, and prepare for 2022’s demand evolution.
You’ll learn:
-Why competitive research is your most effective tool in identifying conversations you should be part of.
-What people are asking about your content via YouTube.
-How to put quality over quantity and avoid churning out articles with low SEO value.
Enterprise brands get a lot of organic traffic, but that doesn’t always lead to conversions.
Oftentimes, it’s just noise based on name recognition and domain authority.
Join Katie Greenwood, Sr. SEO Manager at Conductor, as she shows the ins and outs of creating an effective enterprise content strategy that leads to conversions, not bounces.
She will review how top brands create content that generates loyal customers and establishes themselves as leaders in their space.
Today, everyone is pushing content. Some feel that it is important to produce content everyday to be on the top of the SERP. While others feel they need something new everyday for social media or email campaign. To some extent, it is true that if you are not producing enough content, your competitors will. Hence, it is important that we have to produce content at a very fast pace.
But, at the same time, it is important that your content stands apart. Else you would soon become a part of the content deluge. If your content is not liked, it certainly won't spread. Lesser page views means low ranking for the targeted keywords or phrases. This brings us to the second conclusion: the content should be high quality.
Evergreen Content: What It Is and Why Your Site Needs ItPaulDonahue16
If you're regularly publishing content, you've probably heard about evergreen content at least once. Evergreen content is content that never goes out of date. It stays relevant and fresh — in other words, it is time-proof.
Learn more about what it is, why your site needs it, and how it can impact your digital marketing campaign here.
https://advdms.com/blog/evergreen-content-what-it-is-and-why-your-site-needs-it/
SEO Buyer’s Guide Ebook by ServiceCrowdServiceCrowd
The SEO Buyer’s Guide Ebook is an unbiased guide that explains many of the mysteries and misunderstandings about SEO services. The guide includes 9 in-depth chapters that will make it easier for you to avoid common pitfalls and operate a successful outsourced SEO campaign.
Applying content marketing hacks from Tech to Publishing - Tech Forum 2023BookNet Canada
Marketing at a publishing house can be a challenge — so many books, so little time. It can feel difficult to give each book the time and attention it deserves. But while time often feels like it’s in short supply, content never is.
If you’ve been wanting to stop, take stock of what you’re doing, and create meaningful content marketing plans that maximize your impact while taking into account your time and budget-strapped realities, this webinar is for you. Brownyn Kienapple, Director of Content Marketing at PolicyMe, worked in publicity and marketing at Penguin Canada for four years, so she knows firsthand the challenges unique to the industry.
Link to presentation: https://youtu.be/FW6m29tmzSE
Presented by BookNet Canada on April 4, 2023, with support from the Department of Canadian Heritage.
Our Founder Maricka is talking at the Into The West Blogger Network in Radisson Blu Hotel & Spa, Galway on Sunday 8th February 2015.
Maricka's focus on the day was #AllThingsSEO ... Let's face it, content is now so important to the longevity of SEO, bloggers are in a better position than most...
Check out www.GalwayMarketing.ie/ for all details on OMiG (Online Marketing in Galway)
Content Marketing 101 Masterclass for the Institute of Directors - Young Dire...Dean Langasco
Slides from IOD Young Director's Conference.
What is content marketing?
A quick history of content marketing.
Content success stories.
Applying learning from the greats.
A comprehensive guide covering best practices nowadays to develop and implement successful SEO Strategies. Followed up by real life examples and a case study.
How to Boost Your SEO with Influencer Marketing (and vice versa)The Shelf
You may not immediately think of SEO when planning your influencer campaign, but your keyword strategy is CRUCIAL to helping your achieve the outcomes you want to see. Influencer campaigns don't operate in a vacuum! Your overarching #contentmarketing strategy impacts everything from your influencer selection process to the types of #socialmedia platforms you'll use for your #influencermarketing campaign. So, we wrote this guide to show you how influencer marketing affects your #SEO game... and vice versa. (And you may want to pass this guide on to your #influenceragency)
What Is a Content Audit?
A content audit is the process of creating an inventory of your website’s content assets and analyzing them against a set of criteria.
It’s a way of keeping track of the content you have created, seeing which assets need improving, and identifying which topics to tackle next.
A content audit can be as brief or as detailed as you want. You can audit your entire site, just your blog, or even just a category of your blog. They can all offer value and insight. I recommend doing a comprehensive audit, though. The time you spend on your audit now will pay off later.
A content audit can inform you of any low content performance that is bringing down the quality of the rest of your site. It can also provide insights to help improve your content marketing strategy in the long run.
This guide will show you how to audit a site, with an emphasis on content pruning, using different tools based on the level of access to the site’s analytics.
SEO Content Audit Steps
Depending on what kind of analytics access and tools you have, there are different methods you can use to conduct a content audit. We’ll cover three audit methods in this tutorial. The first uses Screaming Frog, the second uses Google Analytics, and the third uses neither.
Each method mentioned will use the SEO tool, Ahrefs. It is possible to use alternatives to Ahrefs, Screaming Frog, and Google Analytics for your content audit, but these are the most common and powerful tools available. We have no affiliation with any tool mentioned.
Similar to Dimitris Drakatos: Publishing Velocity & SEO (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
2. 👋
Hey I’m Dimitris!
Leading all things SEO & ASO
at Peanut App
MIH SEO 2nd edition co-
author
Formerly at fintech unicorn
Revolut
8+ years of experience across
inbound & digital marketing
34. Step 7 Everything is set and your
rocket is ready for launch.
You have categorized your
KWs and now you just
need to build the content
plan for the next 6 & 12
months.
35. Step 7 You need to set the
number of articles/pages
written per month (aka
KWs covered per month).
Aim to cover a topic
cluster with some low
hanging fruits.
36. 🔢 At the end you should be able to
say, we’ll deliver X articles per
month, Y per quarter & Z this year.
37. 💡 In our case X is >50, Y is >150
and Z is >900.
49. Step 9 The last step - but crucial -
is to ensure you keep
tracking of everything.
Use a Google sheet that
you can easily share with
the whole squad.
78. Virality Creating a lot of content
on a monthly basis will
help you a) have many
things to share on other
channels, b) capture even
more users’ intent c) make
them share your content
80. Aware
ness
More content, means that
a user has a lot to see/read
while navigating in your
site.
Also, if you hit the goal of
traffic more & more eyes
will land on your site.
81. Aware
ness
This will build you
awareness and also place
you as go-to place for your
niche as a lot of people will
now consider you as
topics expert.
82. Recap
By increasing your publishing
velocity you help your SEO.
You increase your traffic potential
while closing the gap with your
search competition.
83. Recap
It also helps you build authority,
become viral and boost your site’s
& brand awareness.
94. Takeaways
1.You can succeed starting from 0.
2.Using publishing velocity.
3.You need a detailed action plan.
95. Takeaways
1.You can succeed starting from 0.
2.Using publishing velocity.
3.You need a detailed action plan.
4.Be consistent and patient.
96. Takeaways
1.You can succeed starting from 0.
2.Using publishing velocity.
3.You need a detailed action plan.
4.Be consistent and patient.
5.Track everything properly.