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Incentive Marketing
This document provides an outline for using incentive marketing to engage customers and employees. It discusses rewarding sales teams and customers with prizes, gifts or discounts to encourage specific behaviors. The outline also notes that incentive marketing works by designing contests with rewards, may require an agency for support, and will involve costs for the rewards as well as time for results. It suggests tactics like promoting prizes and being innovative, and notes alternative mediums like referral marketing that can also be used.
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Incentive Marketing
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- 2. NextBee Media SoftwarePlatform For Word of Mouth Marketing © Next Bee LLC - Visit us at NextBee.com
- 3. Introduction to incentivemarketing How does it work ? Cost and time frame for results Tactic for better results Alternate mediums Outline
- 4. Reward your salesteam and customers by offering prizes, gifts, discounts, rewards, premiums, and other incentives Include contests which offer rewards or chances to win prizes as a result of specific behavior Introduction to incentive marketing
- 5. Engage your customersor employees Design rules and guidelines Agency can be contracted How does it work ?
- 6. Rewards and giveawaysare the main cost Rewards should be in scale with your company Contests and giveaways take time to work Cost and time frame for results
- 7. Glorify the prizesand giveaways Issue press releases Be innovative Tactic for better results
- 8. Referral marketing Alternatemediums
- 9. In a snap,host Referral Widgets Reward Programs Product Reviews Contests and much more… NextBee Media © Next Bee LLC - Visit us at NextBee.com
- 10. Thank you Dovisit us at www.nextbee.com today ..
Editor's Notes
- #3 Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
- #4 In this presentation we will look at incentive marketing, a suggested action plan, the cost and time it takes and techniques along with alternate mediums for running your campaign.
- #5 Introduction to incentive marketing Incentive marketing is a fun and exciting way to boost sales and motivate and reward your sales team and customers by offering prizes, gifts, discounts, rewards, premiums, and other incentives for meeting quotas or making purchases. Incentive marketing can also include contests which offer rewards or chances to win prizes as a result of specific behavior.
- #6 How does it work ? Your incentive program can be designed for employees or customers, and the rules and definitions of who qualifies for what should be outlined and clearly defined up front. You can also contract a professional agency to bring knowledge and resources that you may not have.
- #7 Cost and time frame for results Whether your rewards are something as simple as discounts on products, t-shirts, or something more enticing like vacations, cash prizes, scaling your prizes to your company's size will ensure that your customers and employees are rewarded in conjunction to the size of your business. Contests and giveaways should be given time to work, while other programs, such as offering large discounts for bulk sales can be instituted almost immediately.
- #8 Tactic for better results When someone does qualify for a prize or reward, a big deal should be made about it. When implementing one of these programs, issuing a press release is another good way to get some more free publicity from your program. Finally, be innovative. For example, something as simple as packaging different products together could lure a customer into making a purchase.
- #9 Alternate mediums You can combine your incentive program with referral marketing in which people are encouraged to recommend products and services for your company in exchange for commissions, fees, discounts, prizes, or other rewards.
- #10 We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.