The document outlines a strategy for improving sales, service delivery, training, store design/branding, and quality assessment at the Market Circle store in 2016. Key goals include executing an in-store promotion, developing alternative sales methods like occasional outdoor sales and customer clinics, partnering with other departments, tracking sales daily/weekly/monthly, standardizing service across stores, instituting peer reviews, developing effective feedback mechanisms, providing device and sales training to employees, improving signage and displays, and establishing standards for complaint resolution.

1. STRATEGY FOR YEAR 2016 MARKET CIRCLE STORE
RETAILSALES STRATEGY
 Plan and execute an in-store promo or reward scheme.
 Develop alternative means of selling or product.
 Occasionalout of store Sales and Customer Service Clinics.
 BTLs.
 Explore the full benefits of Selling on Hire Purchase using tigo cash.
 Make available Low end Devicesin our Stores.
 High performance Stores to complement Low performing Stores achieves its targets.
 Partnering up with other departments and private individual businesses.
 Develop a means of tracking sales figures Daily,Weekly and Monthly.
IMPROVINGSERVICE DELIVERY
 Standardizing Service Delivery levels across all stores.
 Institute a peer review mechanism to share and exchange ideas on best practices.(Buddying)
 Strive to be unique and make every customer interaction personal.
 Develop and effective response and feedback mechanism.
 Aim to become an authority in our area of expertise.
 Take advantage of Negative feedback and develop a way of monitoring and reporting them.
 Go the extra mile for customers.
 Make Customer Service synonymous with our brand.
 Improving processes in stores.
 Provide an In Store Desk Phone for Taking, Providing Customer Feedback.
TRAINING
 Providing adequate knowledge on device configuration.
 Training on How to pitch and sell to customers.
 Training on Building Confidence.
 Improving Marketing Skills.
 Training on presentation skills.
 Occasional switch of roles with other departments to gain experience in other areas of the business.
STORE DESIGN AND BRANDING
 Provision of interactive branding,
 Directional Signs
 Do and Don’ts
 What’s expected of a Customers
 Suggestion Box
 Provision of proper display units for devices.
 Provision of wireless in store to enhance Customer Experience.

2. QUALITY ASSESSMENT
 ProvideStore withthe Standard for resolving customer Complaint and enquiries.
 Share with Store Best Practicesand what’s expected of the store and Advisors.
 ProvideStore withadequate knowledgeon Productsand Service new, old and changes in product
dynamics.
 Develop an avenue forStore to ask for feedbackand make recommendations.