www.trinityp3.com
Mark Bowling, TrinityP3 Senior Consultant based in Singapore recently addressed the World Federation of Advertisers Sourcing Forum on the current issues and trends in Marketing Management and Marketing Procurement and Sourcing.
In the presentation he discusses:
1. Scope of work setting and management
2. Agency remuneration models and trends
3. The challenges of a performance based remuneration model
4. Issues encountered during agency negotiations
5. Agency roster relationship and performance management
TrinityP3 Marketing Management Webinars
http://www.trinityp3.com/product-category/webinars/
Managing marketing and your agency suppliers continues to become increasingly complex and time consuming. TrinityP3 Marketing Management Consultants are thought-leaders in all aspects of marketing management to improve marketing and agency performance and increase implementation efficiency. This series of webinars are your opportunity to hear the latest industry best trends and practices from the consultants working in this category on a daily basis regionally and globally. An interactive approach means you will be able to have your specific questions answered by industry leading practitioners.
Topic: Creating transparency and trust in media
Date: Wednesday September 9
Time: 13:00-14:00 AEST
Presenter: David Angell
Description: The perception of media agencies as lacking in transparency, and therefore trustworthiness, has long been a challenge. The events of the last twelve months, centred around the well-publicised issues at Mediacom, have sparked huge debate on the topic of agency transparency in the Australian market and beyond. In this session we discuss ways in which trust barriers could be overcome, and what you as a marketer need to consider in order to build a better relationship with your media agency.
Driving a Kick-Ass Coaching Culture: Dispelling Myths & Adopting Best PracticesSales Hacker
What You'll learn:
- Purposeful practice: What it means and actionable tactics you can put into play
- The sales coaching gap and understanding if you're suffering from it
- The most common coaching challenges sales team face today and how to overcome them
Generate more leads, Close more deals, Expand reveneue in existing clientsJurgen Heyman
This infographic shares some ideas on how you can get organized to:
Generate more leads for your sales teams
Close more business
Expand revenues within existing clients.
Trans4m doesn't cost. It pays.
How do you transform your organisation to significantly increase sales?
Trans4m Training & Consulting Solutions aims to bring about organic growth for each individual / organisation that we work with.
We believe that we are best suited to be your partners in progress by working closely with you, in your journey of learning & transformation.
www.trinityp3.com
Mark Bowling, TrinityP3 Senior Consultant based in Singapore recently addressed the World Federation of Advertisers Sourcing Forum on the current issues and trends in Marketing Management and Marketing Procurement and Sourcing.
In the presentation he discusses:
1. Scope of work setting and management
2. Agency remuneration models and trends
3. The challenges of a performance based remuneration model
4. Issues encountered during agency negotiations
5. Agency roster relationship and performance management
TrinityP3 Marketing Management Webinars
http://www.trinityp3.com/product-category/webinars/
Managing marketing and your agency suppliers continues to become increasingly complex and time consuming. TrinityP3 Marketing Management Consultants are thought-leaders in all aspects of marketing management to improve marketing and agency performance and increase implementation efficiency. This series of webinars are your opportunity to hear the latest industry best trends and practices from the consultants working in this category on a daily basis regionally and globally. An interactive approach means you will be able to have your specific questions answered by industry leading practitioners.
Topic: Creating transparency and trust in media
Date: Wednesday September 9
Time: 13:00-14:00 AEST
Presenter: David Angell
Description: The perception of media agencies as lacking in transparency, and therefore trustworthiness, has long been a challenge. The events of the last twelve months, centred around the well-publicised issues at Mediacom, have sparked huge debate on the topic of agency transparency in the Australian market and beyond. In this session we discuss ways in which trust barriers could be overcome, and what you as a marketer need to consider in order to build a better relationship with your media agency.
Driving a Kick-Ass Coaching Culture: Dispelling Myths & Adopting Best PracticesSales Hacker
What You'll learn:
- Purposeful practice: What it means and actionable tactics you can put into play
- The sales coaching gap and understanding if you're suffering from it
- The most common coaching challenges sales team face today and how to overcome them
Generate more leads, Close more deals, Expand reveneue in existing clientsJurgen Heyman
This infographic shares some ideas on how you can get organized to:
Generate more leads for your sales teams
Close more business
Expand revenues within existing clients.
Trans4m doesn't cost. It pays.
How do you transform your organisation to significantly increase sales?
Trans4m Training & Consulting Solutions aims to bring about organic growth for each individual / organisation that we work with.
We believe that we are best suited to be your partners in progress by working closely with you, in your journey of learning & transformation.
What You'll Learn:
- The video-enabled full cycle sales sequence.
- How to use video to enable your champions.
- How to keep top of mind during a long sales cycle.
- How to avoid dropped meetings and build lasting relationships.
The Competitive Intel Playbook for B2B Sales: How to Win a Deal Before It StartsSales Hacker
We all want competitive sales success. But how we get there?
We know that successful organizations must have product-market fit, build trust, and deliver an amazing customer experience. Sounds easy, right? Surprisingly, there are a lot of organizations missing out on using competitive intelligence data to improve their close rates.
From marketing to sales to customer success, competitive intel can shape sales conversations from pre-deal all the way through onboarding.
Join us as we walk you through achieving alignment and strategies to leverage competitive intelligence.
The Sales Meeting is a free weekly webinar for anybody who would like to attend. 08:15 (SA Time) repeated at 18:00 every Tuesday. To register http://bit.ly/The_Sales_Meeting_Registration
Top 12 tips for driving consistent sales growthIBG-World
Simon has over 25 years’ proven international management, sales, business development and strategy experience with particular emphasis on new business start up, growth and acquisition
Exploring the Dynamics of In-House Marketers vs. Marketing Agencies: Which Serves Your Business Better?
Delve into the intricate debate surrounding the employment of in-house marketers versus the engagement of marketing agencies for business advancement. This comprehensive analysis dissects the advantages and limitations of both approaches, shedding light on the evolving landscape of contemporary marketing strategies.
Uncover the shifting preferences observed in recent years, where businesses increasingly favor in-house marketing teams over external service providers. A nuanced examination reveals the intricacies of crafting effective marketing strategies tailored to meet diverse business challenges.
Navigate through the multifaceted realm of in-house marketers, individuals dedicated to sculpting bespoke marketing plans aligned with the core ethos of your enterprise. Discover the unparalleled insights these insiders offer, from brand understanding to rapid adaptation to market trends, fostering seamless collaboration across internal departments while maintaining cost control and nurturing marketing expertise within the organization.
Contrast the strengths and weaknesses inherent in the in-house model, ranging from limited exposure to industry practices to the risk of echo chamber thinking, prompting the necessity for periodic external audits to ensure strategic relevance and innovation.
Conversely, explore the realm of digital marketing agencies, equipped with specialized expertise to amplify your online presence and navigate the ever-changing digital landscape. Unveil the advantages of tapping into external resources, from accessing specialized skills to embracing scalability and flexibility in marketing endeavors.
Grapple with the intricacies of choosing between an in-house marketer and a digital agency, considering factors such as company culture alignment, control over marketing activities, and cost-effectiveness. Embrace the tailored solutions offered by IM4U Digital Marketing Agency, bridging the best of both worlds to elevate your brand in the dynamic arena of digital marketing.
Embark on a journey of strategic decision-making, guided by insights into brand alignment, consistent messaging, and the pursuit of marketing ROI. Join the discourse on navigating the evolving terrain of digital marketing, where success hinges on strategic partnerships and adaptive strategies in a landscape ripe with possibilities and challenges alike.
Is it time to consider Outsource Marketing?Gloss Digital
Have you ever considered outsource marketing and what is exactly is it! Look at outsourced marketing as a full-service marketing department that exists outside your company. If you can't find the time to do everything you should be doing and are looking for ways to streamline your business functions, by outsourcing your marketing you can focus on what you’re good at and your primary job. Outsource Marketing can be an attractive option for many small business, maybe it’s something you should consider for your business?
What You'll Learn:
- The video-enabled full cycle sales sequence.
- How to use video to enable your champions.
- How to keep top of mind during a long sales cycle.
- How to avoid dropped meetings and build lasting relationships.
The Competitive Intel Playbook for B2B Sales: How to Win a Deal Before It StartsSales Hacker
We all want competitive sales success. But how we get there?
We know that successful organizations must have product-market fit, build trust, and deliver an amazing customer experience. Sounds easy, right? Surprisingly, there are a lot of organizations missing out on using competitive intelligence data to improve their close rates.
From marketing to sales to customer success, competitive intel can shape sales conversations from pre-deal all the way through onboarding.
Join us as we walk you through achieving alignment and strategies to leverage competitive intelligence.
The Sales Meeting is a free weekly webinar for anybody who would like to attend. 08:15 (SA Time) repeated at 18:00 every Tuesday. To register http://bit.ly/The_Sales_Meeting_Registration
Top 12 tips for driving consistent sales growthIBG-World
Simon has over 25 years’ proven international management, sales, business development and strategy experience with particular emphasis on new business start up, growth and acquisition
Exploring the Dynamics of In-House Marketers vs. Marketing Agencies: Which Serves Your Business Better?
Delve into the intricate debate surrounding the employment of in-house marketers versus the engagement of marketing agencies for business advancement. This comprehensive analysis dissects the advantages and limitations of both approaches, shedding light on the evolving landscape of contemporary marketing strategies.
Uncover the shifting preferences observed in recent years, where businesses increasingly favor in-house marketing teams over external service providers. A nuanced examination reveals the intricacies of crafting effective marketing strategies tailored to meet diverse business challenges.
Navigate through the multifaceted realm of in-house marketers, individuals dedicated to sculpting bespoke marketing plans aligned with the core ethos of your enterprise. Discover the unparalleled insights these insiders offer, from brand understanding to rapid adaptation to market trends, fostering seamless collaboration across internal departments while maintaining cost control and nurturing marketing expertise within the organization.
Contrast the strengths and weaknesses inherent in the in-house model, ranging from limited exposure to industry practices to the risk of echo chamber thinking, prompting the necessity for periodic external audits to ensure strategic relevance and innovation.
Conversely, explore the realm of digital marketing agencies, equipped with specialized expertise to amplify your online presence and navigate the ever-changing digital landscape. Unveil the advantages of tapping into external resources, from accessing specialized skills to embracing scalability and flexibility in marketing endeavors.
Grapple with the intricacies of choosing between an in-house marketer and a digital agency, considering factors such as company culture alignment, control over marketing activities, and cost-effectiveness. Embrace the tailored solutions offered by IM4U Digital Marketing Agency, bridging the best of both worlds to elevate your brand in the dynamic arena of digital marketing.
Embark on a journey of strategic decision-making, guided by insights into brand alignment, consistent messaging, and the pursuit of marketing ROI. Join the discourse on navigating the evolving terrain of digital marketing, where success hinges on strategic partnerships and adaptive strategies in a landscape ripe with possibilities and challenges alike.
Is it time to consider Outsource Marketing?Gloss Digital
Have you ever considered outsource marketing and what is exactly is it! Look at outsourced marketing as a full-service marketing department that exists outside your company. If you can't find the time to do everything you should be doing and are looking for ways to streamline your business functions, by outsourcing your marketing you can focus on what you’re good at and your primary job. Outsource Marketing can be an attractive option for many small business, maybe it’s something you should consider for your business?
5 Questions Every Executive Must Consider Before Investing in Sales TrainingYakov Smart ✔️
Here are 5 questions you must consider as an executive before investing in sales training.
Relevant topics: Sales, Sales Development, Sales Training, Business Development, Inbound Marketing, Lead Generation
Here’s Why You Need a Full-Service Marketing Agency for Your BusinessVanda List
Working with a full-service marketing firm has numerous advantages for small and medium-sized businesses. They can launch marketing campaigns using modern tools and methods. Vandalist, one of Australia's most reputable marketing firms, can assist businesses with the same.
The book The Effortless Experience provides valuable insights into drivers of customer loyalty and disloyalty. The information is counter to what has traditionally been well-accepted practices in business. It's critical for Customer Success practitioners to understand the correlation between customer effort and loyalty in support of customer acquisition and retention goals.
Choosing the right marketing agency is a critical step for business growth. In this blog, we’ll explore key considerations and tips to guide you in making an informed decision for your unique business needs. Whether you’re new to digital marketing or looking to enhance existing strategies, these insights aim to empower your decision-making process. When opting to engage a marketing agency, numerous factors warrant consideration. Continue reading to discover our tips for selecting the ideal marketing company for your business. Supercharge your brand’s success with Khushi Ambient Media Solutions, India’s top-tier Marketing Company. Ignite growth and visibility choose excellence, choose Khushi.
Outsourcing saves you the trouble of recruiting marketing personnel and training them. In case an employee leaves the whole process has to be repeated again. The incumbent may take time to adjust which can disrupt your marketing plans.
Marketing refers to any actions a company takes to attract an audience to the company's product or services through high-quality messaging. Marketing aims to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales.
Key Strategies to Help You Scale Growth with SAPsaastr
Pamela Chance, Vice President @ SAP North America's S/4HANA Center of Excellence
Rosa Seo, Sr. Director, Demand Management @ SAP
Scaling growth is about building a successful business that delivers predictable revenue growth & market share, while effectively expanding capabilities & boosting employee engagement.
This session provides informative recommendations for entrepreneurs. In the session you will learn:
-Key strategies to scale your business for growth
-Mistakes to avoid when scaling a business & lessons learned
-How to motivate your team and keep your customers happy
-Examples of Customer journeys for growth & success
Similar to Why choose to hire a marketing agency instead of having an in house team (20)
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How
Why choose to hire a marketing agency instead of having an in house team
1. Why Choose to Hire a Marketing
Agency Instead of Having An In-
House Team?
2. Are you a business owner with
an in-house team to promote
your brand effectively and earn
huge ROI?
However, in any business, a key role of the owner is toHowever, in any business, a key role of the owner is to
direct marketing team with planning and carrying outdirect marketing team with planning and carrying out
the strategies and campaigns that can draw inthe strategies and campaigns that can draw in
customers to the sales funnel.customers to the sales funnel.
3. Is Your Business Facing These MarketingIs Your Business Facing These Marketing
Challenges?Challenges?
4. These are the hints/signs that your marketing work
requires organizing.
Poor Lead GenerationPoor Lead Generation
Scarcity of ResourcesScarcity of Resources
Fail to stay updated about the Competitors' ActionsFail to stay updated about the Competitors' Actions
Ignorant about the latest Marketing TrendsIgnorant about the latest Marketing Trends
Stagnant SalesStagnant Sales
Not Enjoying MarketingNot Enjoying Marketing
Lack Expertise and ExperienceLack Expertise and Experience
Blind ApproachBlind Approach
Low BudgetLow Budget
5. It’s time for you to hire a full spectrum marketing agency
before your ship sinks.
6. But, why hire an agencyBut, why hire an agency insteadinstead ofof
building your own staff internally?building your own staff internally?
That’s a good question.
7. Look at the good answers
More efficient use of resources: Brings to you specialistBrings to you specialist
competencies and use what you need.competencies and use what you need.
Focus and Accountability: They are hired to do one thing orThey are hired to do one thing or
one area of tasks.one area of tasks.
Best Practices: Agencies work with several companies just as
yours and brings the ideas that work exceptionally by keeping you
away from the ideas that are unsuccessful.
Stay up-to-the-minute: Marketing is dynamic and agenciesMarketing is dynamic and agencies
constantly espouse new technologies from the latest modernizations.constantly espouse new technologies from the latest modernizations.
8. Look at the good answers
Enhanced learning curves for executing innovative
ideas: There are a plethora of newfangled ideas to make use of. And
the majority of the agencies has already done that couple of times
which you might have never tried before.
Streamlines and Systematizes your business: MaintainMaintain
one vendor folder, contact one number and make one monthly check.one vendor folder, contact one number and make one monthly check.
Cost: Most of the time, hiring an agency is economical thanMost of the time, hiring an agency is economical than
increasing employees within an organization.increasing employees within an organization.
Access to Supplementary Resources: Have a strong
business network with huge advertising platforms.
9. In conclusion, hiring anIn conclusion, hiring an
experienced and dedicated NYexperienced and dedicated NY
marketing agency is the rightmarketing agency is the right
way toway to
Generate LeadsGenerate Leads
Connect With Your Target Audience
Propel SalesPropel Sales
Increase Business ReferralIncrease Business Referral
Maximize ROI and a Lot more.Maximize ROI and a Lot more.
10. White Star MediaWhite Star Media
1 Bridge Street Suite1 Bridge Street Suite
130 Irvington, NY130 Irvington, NY
1053310533
Main PhoneMain Phone
914.693.8700914.693.8700
Main Fax 914.693.8740Main Fax 914.693.8740