Houston Website Marketing & Lead Generation
There’s no doubt the economy is changing, re-shaping and re-inventing itself with Houston Web Design branding & Social Media Marketing picking up for local businesses. Will you be well-positioned to take advantage of these changes? Marketing your products or services is the most critical part of Small Business Success and a business will fail if you can’t close a sale. Looking for more information on Marketing? Check out this presentation from our seminar on Low Cost Marketing: Online & Offline Strategies for Small Businesses’. This event is conducted by SCORE Houston and Houston Community College. Presentation Details: “Selling Like a Pro” will teach a non-manipulative, needs-satisfaction sales strategy aimed at producing a “win” for both the seller and the buyer, making them partners in the sales transaction. You will learn how to focus on customers and ask the right questions to close a sale. “Your Website as a First Marketing Tool” presentation covers on how to make your business website an online magnet to generate more leads and to attract potential customers to increase sales and bottom line. Learn how to integrate Mobile design, keywords, content strategy, search engine optimization, blogs and social media marketing to make the website your first online marketing and branding tool.
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Houston Website Marketing & Lead Generation
- 1. itvibes.com itvibes.com/facebook This year, outgrow your competition! We will show you how. - Siva Yenneti Business Lead generation & Brand Recognition © 2012 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission.
- 2. Marketing 101 “You can't attract today’s customers with yesterday's methods & still be in business tomorrow” 2 3/12/2012
- 3. Our Value Proposition We specialize in creating integrated and user friendly Websites with high lead generation and conversion rate to increase sales and bottom line. FUNCTIONAL WEBSITE + MARKETING = SUCCESS 3 3/12/2012
- 4. Traffic + Conversion 4 3/12/2012
- 5. If you build it, will they come? After all, they can’t check out your profile, opt-in to your list, register for your event, contact you, or buy from you if they never 5 get to your website in the first place! 3/12/2012
- 6. Have you spread the word out? 6 3/12/2012
- 7. 10 ways to Market 0. Traditional Marketing 1. Networking 2. Local Marketing 3. Content Optimization 4. Social Media Marketing 5. SEO – Link Building 6. Pay Per Click 7. Email Marketing 8. Referral Marketing 7 9. 3/12/2012 Partnerships & Affiliations
- 8. All Roads Lead to Rome 8 3/12/2012
- 9. Traditional Customers Customer Base Prospect Pool Market Segment Advertise Close 3/12/2012 Response 9
- 10. New Generation Customers Customer Base Prospect Engage Entice Pool Audience Market Segment Entertain Educate 10 3/12/2012
- 11. Top 5 reasons you are not on Social Media 1. It’s stupid. Not for me. 2. Afraid of negative feedback 3. I don’t understand it 4. Hard to measure 5. Fear of giving away too much 6. No time Content to Customer to CASH 11
- 12. Welcome to the Party Social Media: It’s a Party out there. Come… join the party! 12 3/12/2012
- 13. Friends and Fans 1. Loyalty Platform 2. Fan Pages 3. Brand Awareness 4. Product information 5. New Releases (videos, photos) 6. Product Promotions (coupons) 7. Organic SEO (Google & Bing) 13 3/12/2012
- 14. Follow Me 1. New Communication 2. Micro-blogging 3. Company News 4. Customer Support 5. Announcements 6. Reach out. Fast & Repeatedly. 7. Organic SEO (Google & Bing) 14 3/12/2012
- 15. Relationships Matter 1. Peer to Peer 2. Online Resume 3. New Job Market Place 4. Build Business Contacts 5. Create & Collaborate on Projects 6. Groups & Discussions 7. Job Listings 8. Potential Clients & Subject Experts 15 3/12/2012
- 16. Blogging to the top 1. Powerful content mediums 2. Self publish-Self Manage 3. Content is King 4. Social & User Interaction 5. Cross blogging and Trackbacks 6. Write once, Publish Anywhere 7. Organic SEO (Google & Bing) 16 3/12/2012
- 17. Facts 1. Facebook has over 800M users 2. Over 30M people become fans each day 3. Twitter has over 100M tweeters 4. 1M Tweets a day 5. 86% in LinkedIn are decision makers 6. 80% of job hiring happens on LI 7. 70% blog about brands organically 8. 68% are well known in their industry because of their blog Your customers are on Social 17 3/12/2012 Media. Are you?
- 18. Think outside the website 18
- 19. Think before you Act Based on your: 1. Business Model 2. Marketing Goals 3. Growth potential 4. Sales Targets Start somewhere 19 3/12/2012
- 20. Measure & Improve 1. Traffic Sources 2. Impressions 3. Social Reach 4. Active Users 5. Mentions 6. Unique Visitors 7. Page Views 8. Subscribers 20 3/12/2012
- 21. Connect with us facebook.com/itvibes itvibes.com siva@itvibes.com (281) 636 4616 21 3/12/2012