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10 Commandments of Marketing Automation
The document discusses the '10 Commandments of Marketing Automation' designed to improve customer engagement and marketing effectiveness. It highlights common mistakes in marketing automation, such as neglecting list maintenance and customer behavior changes, while emphasizing the importance of serving the customer and leveraging inbound marketing. Additionally, it promotes HubSpot as a comprehensive solution for marketing automation needs.
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10 Commandments of Marketing Automation
- 1. 10 Commandments of Marketing Automation
- 2. This presentation isavailable as a full video with ebook. Click here to access the full version: http://bit.ly/10CMA To learn more about HubSpot software, visit www.HubSpot.com
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- 9. Marketing Automation (2000’s) x50 YOUR NAME BUY MY YOUR COMPANY PRODUCT! YOUR WEBSITE Your Name Your Company Your Website
- 10. Hi, I’m J. Buy my product?
- 11. Hi, J. Thisis how you made me feel.
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- 13. MARKETING AUTOMATION SINS Forgetting 1 that your database expires.
- 14. Your List Expiresat ~25% / Year Year 1 Year 2 Year 3 50K 21K
- 15. Attention Expires, Too Click Through Rate Days Since Subscription
- 16. Marketing Automation Expiration 500 Leads 50K list 4% CTR 25% Conversion 42 Leads 21K list 1% CTR 20% Conv
- 17. MARKETING AUTOMATION SINS 2 Depending on email.
- 18. 80% of people don’t read all their email
- 19. Unsubscribing without Unsubscribing DELETE BUTTON SPAM BUTTON AUTO FILTERS GMAIL PRIORITY INBOX
- 20. Email Pre-2011 All Messages by Date Flagrant Spam (Viagra, Nigerian Banks, Porn)
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- 22. 3M 200M Organizations with Private Domain Gmail Users (Including mvolpe@hubspot.com)
- 23. To Where? 95% Deliverability!
- 24. Email Post-2011 Things You Like (People & Brands) Things You Don’t Like Or Don’t Know (Automated Marketing Emails)
- 25. MARKETING AUTOMATION SINS 3 Being blind to changes in your customers’ behavior.
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- 27. 1990 Sales Demo Please tell me about your product. You have my undivided attention.
- 28. 2011 Sales Demo Search “Reviews Does their blog for Company XYZ” Do I know make them look anyone who smart? works there? Is there a demo video from an Do they actual user? have a Anyone use mobile app? Company XYZ? What’s it like?
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- 31. INBOUND MARKETING MARKETING VS. AUTOMATION + +
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- 37. 10 COMMANDMENTS OF MARKETINGAUTOMATION Above all 1 else, serve the customer.
- 38. Does this servethe customer?
- 40. Yes, that ishelpful!
- 41. 10 COMMANDMENTS OF MARKETINGAUTOMATION Thou shalt 2 not cause undo sales pressure.
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- 45. 10 COMMANDMENTS OF MARKETINGAUTOMATION 3 Remember the internal sale.
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- 48. 10 COMMANDMENTS OF MARKETINGAUTOMATION Inbound 4 marketing will show you the way.
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- 51. Move from Opt-Outto Opt-In
- 52. 10 COMMANDMENTS OF MARKETINGAUTOMATION Thou shalt 5 not ignore leads after they have converted.
- 53. But I alreadybought….
- 55. Your Average UnsubscribeScreen
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- 57. 10 COMMANDMENTS OF MARKETINGAUTOMATION Marketing 6 automation should be content rich.
- 58. Why is thisuseful to me?
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- 61. 10 COMMANDMENTS OF MARKETINGAUTOMATION Thou shalt 7 not worship email over other channels.
- 62. The Next Inboxis Social % of US Business People Who Regularly Check These Inboxes 100% 75% 50% 25% 0% Personal Corporate Facebook LinkedIn Twitter Blogs YouTube Email Email
- 64. 10 COMMANDMENTS OF MARKETINGAUTOMATION 8 Respond to interest, not just action.
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- 66. INBOUND MARKETING EXPERIENCE ME CUSTOMIZED FOR ME f+ Facebook Follow Purchase Hx $ Email Page Visits Social Webinar Blog Sub Web Mobile Tools & Apps 66
- 67. USER ACTIVITY INBOUND MARKETING KAREN EXPERIENCE CUSTOMIZED FOR KAREN Opt Out f+ Facebook Follow Service Chat Page Visits Social Favorites Mobile Activity Web SMS Tools & Apps 67
- 68. Screenshot of Mike’sAmazon.com homepage 68
- 69. Screenshot of Karen’sAmazon.com homepage 69
- 70. Screenshot of Mike’sAmazon.com mobile app 70
- 71. Screenshot of Karen’sAmazon.com mobile app 71
- 72. 10 COMMANDMENTS OF MARKETINGAUTOMATION Make thy 9 marketing accessible to all.
- 75. 10 COMMANDMENTS OF MARKETINGAUTOMATION Do not 10 smite mobile and other platforms.
- 78. 86% of C-levelexecs have a smartphone. The majority say it is their primary communication tool
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- 81. MARKETING AUTOMATION SINS 1 2 3 Forgetting Being blind your list Depending on to changes in expires. email. customers’ behavior.
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- 85. What is HubSpot? http://www.youtube.com/watch?v=evL5jaZx8vk
- 86. NEXT STEP Request a Free Inbound Marketing Assessment: HubSpot.com/Demo
- 87. OR.. not ready to buy? Read our blog! http://Blog.HubSpot.com Or follow us in social media.
- 88. This presentation isavailable as a full video with ebook. Click here to access the full version: http://bit.ly/10CMA To learn more about HubSpot software, visit www.HubSpot.com