The document summarizes a presentation given by Ellie Mirman at the Online Marketing Summit in Orlando, FL on August 3, 2010. The presentation discussed how content marketing can generate more website visitors and leads at a lower cost compared to outbound marketing. Specifically, it outlined a 5-step process for content marketing: 1) publish remarkable content across multiple channels, 2) optimize content for search engines, 3) engage with audiences on social media, 4) convert visitors to leads with landing pages and forms, and 5) nurture leads and convert them to customers by cultivating relationships with useful content over time. Metrics like website traffic, leads, and sales by channel and content were also presented.