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Phoenix HUG Presentation
The document outlines a marketing plan and provides guidance on executing an inbound marketing strategy. It recommends focusing on content creation, content optimization, and lead generation. Specifically, it suggests blogs, videos, social media and other content types. It emphasizes measuring results and continual improvement. The document also stresses building a team focused on analytical skills, content creation and digital expertise to power the inbound approach.
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Phoenix HUG Presentation
- 1. Planning & Executing Your 2012 MarketingPlan Phoenix HubSpot User Group November 2011 1
- 2. HELLO, MY NAMEIS DAN @dantyre dtyre@hubspot.com 602.432.7451
- 3. 1 Go Inbound
- 4.
- 5. The Marketing PlaybookIS BROKEN. CALLER ID 5
- 6. SEO Blogging Social Media Viral Videos Freemium Trials VS. Email Telemarketing Direct Mail Email Blasts Print/Radio Ads PR Paid Search 6
- 7. VS. 7
- 8. VS. 8
- 9. 2 Content
- 10. EITHER WRITE SOMETHING WORTH READINGOR DO SOMETHING WORTH WRITING. —Benjamin Franklin
- 11. A Create Content • Blog.HubSpot.com • YouTube.com/HubSpot • Slideshare.com/HubSpot • Flickr.com/HubSpot • HubSpot.TV 11
- 12. B Optimize “100 AWESOME Marketing Stats, Charts & Graphs” vs. “100 Charts” 12
- 13. great retweet please retweet twitter follow please social social media blog post media blog post how to 10 top free help new blog post check out Source: Data from the Science of Blogging - http://bit.ly/ezRm8w 13
- 14. analysis review product answers why advice top questions INSIGHT S. recent best facts soon great tips build Source: Data from the Science of Blogging - http://bit.ly/ezRm8w 14
- 15. Average Content GetsShared 14 13 12 10 8 6 4 2 0 1 2 3 4 5 6 7 8 9 10 11 12 13 15
- 16. AWESOME Content GetsShared MORE 9000 8000 8,191 7000 6000 5000 4000 3000 2000 1000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 16
- 17. C Promote 17
- 18. 3 Leads
- 19.
- 20.
- 21. JUMP IN ALL THEWAY 21
- 22. CRUSH YOUR COMPETITORS with Inbound Marketing 22
- 23.
- 24.
- 25. $150B $92B $50B $12B $10B $8B 25
- 26. A Usage &Conversion Better More Usage Personalization Better Conversion Better Value 26
- 27. B Users &Conversion Better More Users Personalization Better Conversion Better Value 27
- 28.
- 29.
- 30.
- 31.
- 32.
- 33. USER ACTIVITY f + Facebook Follow Purchase Hx $ Page Visits Webinar Blog Sub PERSONALIZATIO Web Email Mobile 33
- 34. Visitor Join ourCommunity! % YOUR NAME YOUR COMPANY NO YOUR WEBSITE 34
- 35. User Welcome back, Brian! Activityfrom Your Network: % • Item A • Item B • Item C YES Webinars You Missed: • Webinar 1 • Webinar 2 • Webinar 3 35
- 36. Customer Elite Welcome back, Brian! Activity from Your Network: % • Item A • Item B • Item C You’ll love these blog articles: PERSONALIZ Webinars You Missed: ED • Webinar 1 Item A • Webinar 2 Item B • Webinar 3 Item C 36
- 37. IF I HAVESEEN A LITTLE FURTHER IT IS BY STANDING ON THE SHOULDERS OF GIANTS. —Isaac Newton
- 38. 4 Build a Killer Inbound Marketing Team
- 39. The Press ReleaseHire Rent Interrupt Push Outbound 39
- 40.
- 41. The New OrgChart @mvolp e TOFU MOFU OTHER 41
- 42.
- 43. Write like a human, not a marketer. 43
- 44. TOF U MOF U 44
- 45.
- 46.
- 47. Sell more like . Market more like . 47
- 48.
- 49. 9000 13 VS. 8,191 8000 7000 6000 5000 4000 3000 2000 1000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 49
Editor's Notes
- #4 Marta – Do you like the flame thing here? I used it throughout. If you think it is cool, lets leave it. If you think think you want to change these chapter marker slides to your standard ones that match the colors of the chapters listed on the previous slide, I’m down with that.
- #9 Marta -- Feel free to make this one look better.
- #11 M – Not sure this is the right font.
- #12 Publisher + Marketer….win with content.Compounding interest in 401k accountWikipediaBlog, podcast, videos, webinars, presentations, ebooks, appsRemarkable content.
- #13 Optimize for GoogleOptimize for social media
- #16 I am fine with this chart, but I want the y axis on the chart to be 9000 and the line to end on 13.
- #17 I am fine with this chart, but I want the y axis on the chart to be 9000 and the line to end on 13.
- #18 Once you understand the scope of conversations, build out your personal brand profile on the key social channels on which the community engagesBring prospects to you by providing datasheets, white papers, and other assets they might want directly on your LinkedIn profile and SlideShareIf you like to write, start a blog: develop from being just another sales rep to a trusted advisor within the social marketplace
- #20 If at all possible, measure you business monthly, not quarterly. If you measure monthly, you can evolve 12 times a year, 3 times faster than if you measure quarterly. Evolving your business faster means you can test more, learn more and improve more. Startups need to test and learn quickly, while the cost to do so is low.
- #23 Image credit http://www.flickr.com/photos/epzibah/443671606/sizes/l/in/photostream/
- #24 Image credit http://www.flickr.com/photos/epzibah/443671606/sizes/l/in/photostream/
- #25 Make ‘circles’
- #26 Make ‘circles’
- #27 Your site should have a login.Your site should have x webinars not seen, y articles not read, etc.Leverage – each action by user is valuable….each additional user is valuable to see what works to convert
- #28 Your site should have a login.Your site should have x webinars not seen, y articles not read, etc.Leverage – each action by user is valuable….each additional user is valuable to see what works to convert
- #29 Your site should have a login.Your site should have x webinars not seen, y articles not read, etc.Leverage – each action by user is valuable….each additional user is valuable to see what works to convert
- #38 M – Not sure this is the right font.
- #40 Coke’s CMO – renter. Press Release hire.
- #43 Having better information available to your entire team helps them have the right presence when they are having natural conversations online and offline as part of their daily lives.
- #44 Write & act like a human, not a like a marketer…don’t speak in marketer-speak. It is very unique to see someone speaking like themselves.
- #45 Marta – Can you redo this guy to have it match our colors and feel.
- #49 Here is where the iPad mention goes and the “plug” for the booth & RVIP…
- #50 I am fine with this chart, but I want the y axis on the chart to be 9000 and the line to end on 13.