Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...Aleyda Solís
The app marketing world is considered a black box by many, with little information about best practices. But what if you could discover how competing apps build their marketing strategies, and see how well they work?
How to Succeed at Real International SEO Scenarios - #SearchLove London Aleyda Solís
International SEO presentation at SearchLove London with three of the most common International SEO challenges, learnings, actions to take and tools to use to overcome them.
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...Aleyda Solís
The app marketing world is considered a black box by many, with little information about best practices. But what if you could discover how competing apps build their marketing strategies, and see how well they work?
How to Succeed at Real International SEO Scenarios - #SearchLove London Aleyda Solís
International SEO presentation at SearchLove London with three of the most common International SEO challenges, learnings, actions to take and tools to use to overcome them.
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLONAleyda Solís
In a multi-channel, multi-device and Not Provided age where can we go and how we can identify more revenue opportunity for our Search Marketing efforts? Take a look in this presentation!
Growing your Search Results in International Markets at #inbound18Aleyda Solís
How to develop a successful international SEO process while avoiding the most common issues? Take a look at this presentation with the steps, criteria and tools to follow and use!
What are progressive Web apps (PWAs) and how to optimize them for organic search results? In this session I'll share what they are, how to enable/develop them, how to validate them, and make sure they're SEO friendly, including tools and criteria.
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLONAleyda Solís
In a multi-channel, multi-device and Not Provided age where can we go and how we can identify more revenue opportunity for our Search Marketing efforts? Take a look in this presentation!
Growing your Search Results in International Markets at #inbound18Aleyda Solís
How to develop a successful international SEO process while avoiding the most common issues? Take a look at this presentation with the steps, criteria and tools to follow and use!
What are progressive Web apps (PWAs) and how to optimize them for organic search results? In this session I'll share what they are, how to enable/develop them, how to validate them, and make sure they're SEO friendly, including tools and criteria.
The Art and Science of Mobile App Success - Seattle Interactive Conference 20...Jennifer Wong
If you build it they may not come. If you promote it, you may not retain them. If you retain them, you may never make money. With over 20,000 apps added to app stores each month, to remain competitive, a skillful approach to running an app business is required - and it all needs to be measurable. In an industry where there is no standardized tracking method, many mobile app marketers still face challenges in measuring and and reporting on actionable results of their app campaigns This session will highlight the key elements in a success mobile app marketing campaign: discoverability, advertising, attribution, and monetization.
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
MyEventApps (MyEventApps.com) presents "Mobile App Marketing 101: Tips to Market & Promote Your Event's App."
Congratulations on developing your very own Mobile App! You probably want everyone else to be just as excited as you are about your upcoming or existing app. We’ve created this guide to provide mobile app marketing best practices that will help maximize your number of app downloads and increase the level of app engagement.
Simply put, this guide will help you get the most of your event’s app. It includes details on the need for a web promo page, QR codes and short links, social media, offline, press releases, mobile contests, and so much more.
This presentation is brought to you by the team at MyEventApps, a feature-rich yet easy and affordable mobile app service for event based organizations. MyEventApps.com
International SEO for E-Commerce Websites #SEJLive #SEJeSummitAleyda Solís
How to optimize your online store to rank and sell abroad? I go through the main challenges to optimize your site for international markets, giving insights about the top ecommerce platforms: Shopify, Woocommerce, Magento.
Em um mundo móvel, as marcas devem envolver os usuários em múltiplos dispositivos. O Vizury MobiConvert ajuda os anunciantes a redirecionar e adquirir clientes que deixaram seu site móvel sem fazer nenhuma compra. Maximize os retornos do marketing móvel com anúncios móveis personalizados com base na metodologia orientada por dados da Vizury. Maximize o ROI do marketing geral, identificando e redirecionando usuários em dispositivos móveis, desktops e aplicativos.
Keyword Research in a Mobile World #PubconAustinAleyda Solís
How your mobile audience is searching? How can you target their behavior to grow your mobile search results, traffic and conversions? Check out this presentation.
Social & SEO Trends 2017 Bulgaria/World - Webit 2017Katya Todorova
You can find here the latest social media and SEO trends of 2017 according to the following Bulgarian digital experts: Ivo Iliev / InteractAge, www.ivosiliev.com, Ognian Mladenov / SEOM.bg, Stanislav Dimitrov / Konversa, Nikolay Boykov / All Channels and Katya Todorova / MEmotion. They presented the best practices and trends in the field of social media and SEO for Bulgaria and worldwide during а panel discussion within Webit 2017 Bulgaria Digital Summit.
Here you can see the video of the whole panel discussion (BG language):
https://youtu.be/F3aOQyiJvJg
Kaizen Platform’s Vera Polyakova, Optimization Evangelist maps out key features of top performing mobile websites and successful strategies for handling Google’s Principles of Mobile Site Design. Explore the impact that mobile optimization can have across your business and the proven recommendations to reduce conversion funnel friction.
Kaizen Platform’s Vera Polyakova, Optimization Evangelist, maps out key features of top performing mobile websites and successful strategies for handling Google’s Principles of Mobile Site Design. Explore the impact that mobile optimization can have across your business and the proven recommendations to reduce conversion funnel friction.
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
Answering with "it depends" to the SEO questions we get doesn't help to gain trust and make things happen! The solution? Learn to create your #VisualSEO assets to explain processes, workflows and help to set systems!
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
Collocation thường gặp trong đề thi THPT Quốc gia.pdf
Inbound Marketing in a Multi-device World by @aleyda at #KahenaCon 2013
1. ALEYDA SOLIS AT KAHENACON IN JERUSALEM, 2013
Inbound Marketing
in a
Multi-Device World
2. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
Shalom
INTERNATIONAL, MOBILE & TECHNICAL SEARCH MARKETER
INTERNATIONAL SEO AT SEER INTERACTIVE
Also an SEOmoz Associate & State of Search Blogger
Contact me: aleydas@seerinteractive.com / @aleyda / www.aleydasolis.com
I’m Aleyda Solis
3. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
Welcome to Reality. We live in a Multi-Device World.
4. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
Driven by Cross-Platform Conversions
5. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
Driven by Cross-Platform Conversions
http://bit.ly/gmultideviceconversions
6. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
With even stronger potential
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With even stronger potential
http://bit.ly/emarketermobile
8. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
... but your search strategy needs a make-over
9. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
Let’s See Why...
10. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
Still No Mobile Presence
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No Mobile User Friendly
Still No Mobile Presence
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Non-Optimized Mobile Web
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No Mobile User Friendly
Non-Optimized Mobile Web
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No Cross-Platform Optimization
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Doesn’t incentivize your Desktop Users to Download your App!
No Cross-Platform Optimization
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Intrusive Multi Platform Promotion
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No Mobile User Friendly
Intrusive Multi Platform Promotion
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Start Thinking Inbound
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...for a Multi-Device Presence
20. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
1. Select your Platform
21. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
1. Select your Platform: Mobile Web
* Audience distributed in many devices
* No complex integration needed
* Fewer resources & time for development
* Maximum Web content reach required
22. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
1. Select your Platform: Mobile App
* Audience focused in specific platforms
* Complex integration & functionality needed
* Enough resources & time for development
* Content Web distribution is not key
23. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
2. Multi-device search Optimization
For Websites
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2. Multi-device search Optimization: Web
Choose a Mobile Web setting according to your Characteristics
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2. Multi-device search Optimization: Web
26. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
2. Multi-device search Optimization: Web
GENERAL MOBILE SEO BEST PRACTICES
RESPONSIVE WEB
SEO GOOD PRACTICES
DYNAMIC SERVING
SEO GOOD PRACTICES
PARALLEL MOBILE WEB
SEO GOOD PRACTICES
http://www.seomoz.org/blog/mobile-seo-process
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2. Multi-device search Optimization: Web
Reorganize your content to be correctly displayed in the devices
28. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
2. Multi-device search Optimization: Web
Reorganize your content to be correctly displayed in the devices
29. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
2. Multi-device search Optimization: Web
Reorganize your content to be correctly displayed in the devices
Check
http://www.nngroup.com/reports/mobile-website-and-application-
usability/
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2. Multi-device search Optimization: Web
Optimize your Mobile Pages Relevance
31. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
2. Multi-device search Optimization: Web
Enhance your pages visibility w/ structured markup & Google+ Presence
32. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
2. Multi-device search Optimization: Web
Enhance your pages visibility w/ structured markup & Google+ Presence
Go to http://www.google.com/+/business/ &
http://bit.ly/GRichSnippets
33. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
2. Multi-device search Optimization: Web
Make your Mobile site fast
34. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
2. Multi-device search Optimization: Web
Make your Mobile site fast
Use https://developers.google.com/speed/pagespeed/insights
35. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
2. Multi-device search Optimization: Web
Serve the right Web version according to the device
You should use:
* CSS media-queries with responsive Web
* User agent detection with dynamic serving
* User agent detection and redirects with a parallel mobile site
36. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
2. Multi-device search Optimization
For Apps
37. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
2. Multi-device search Optimization: App
Create and optimize landing pages for your Apps in your Site
38. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
2. Multi-device search Optimization: App
Feature Testimonials, Reviews, Incentivize Downloads
39. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
2. Multi-device search Optimization: App
Integrate your social presence in your app landing page
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2. Multi-device search Optimization: App
More Search Results Visibility with Google+ Sign In with Apps
41. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
2. Multi-device search Optimization: App
Improve your App Store Search App Presence Relevance & Popularity
* Relevance:
* App name
* Description
* Keywords
* Popularity:
* Download Rate
* Install Base
* Ratings
* Comments
* External Review Sites
42. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
2. Multi-device search Optimization: App
Gamify your Mobile Experience: Enhance Loyalty and Generate UGC
43. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
2. Multi-device search Optimization: App
Promote your app in relevant app communities and blogs
44. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
2. Multi-device search Optimization: App
Follow-up with the specific “Applications” search feature in Google
45. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
2. Multi-device search Optimization: App
Research your App category competition w/ App Annie & Searchman
46. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
3. Cross-Promote between your presence
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3. Cross-Promote between your presence
Refer between your multi-device presence non-intrusively
48. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
3. Cross-Promote between your presence
Create multi-device awareness in the different channels
49. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
4. Measure to Improve your Multi-Device Presence
50. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
Check Visits and Conversions per device, keyword, pages of your Web
4. Measure to Improve your Multi-Device Presence
51. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
Use Google Analytics SDK to track your app users and revenue
4. Measure to Improve your Multi-Device Presence
52. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
Use Google Analytics SDK to track your app users and revenue
4. Measure to Improve your Multi-Device Presence
Check:
http://bit.ly/mobiletrackingga
53. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
4. Measure to Improve your Multi-Device Presence
Check your Google Analytics Web campaigns tagging referrers w/ user
agent switchers and Google Analytics Debugger
54. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
Check your Google Analytics Web campaigns tagging referrers w/ user
agent switchers and Google Analytics Debugger
4. Measure to Improve your Multi-Device Presence
For Firefox:
http://bit.ly/uaswitcherfirefox
http://bit.ly/gadebuggerfirefox
55. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
Check your Google Analytics Web campaigns tagging referrers w/ user
agent switchers and Google Analytics Debugger
4. Measure to Improve your Multi-Device Presence
For Chrome:
http://bit.ly/uaswitcherchrome
http://bit.ly/gadebuggerchrome
56. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
Check your Google Analytics App campaigns tagging w/ a proxy to check
HTTP requests made from Apps installed on your Mobile
4. Measure to Improve your Multi-Device Presence
57. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
Check your Google Analytics App campaigns tagging w/ a proxy to check
HTTP requests made from Apps installed on your Mobile
4. Measure to Improve your Multi-Device Presence
http://www.charlesproxy.com/
58. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
Evolve your Inbound Marketing... to think Multidevice
Select your Platform
Web Apps
2.
3. Cross- Promote
Optimize for
4.
1.
Web Apps
Measure your
59. INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON
There’s NO excuse. The future is Multi-Device.
60. GOT QUESTIONS?
Contact me: aleydas@seerinteractive.com / @aleyda / www.aleydasolis.com
Toda Raba
Contact me: aleydas@seerinteractive.com / @aleyda / www.aleydasolis.com
INBOUND MARKETING IN A MULTIDEVICE WORLD BY @ALEYDA AT THE #KAHENACON