This document discusses establishing a successful international digital marketing strategy. It recommends starting by validating potential international markets by analyzing traffic, search visibility, competitors, and profitability. The top performing markets can then be targeted by optimizing the website experience for those audiences, including language, currency, and localization of content, navigation, and design. Proper international targeting and consistency across versions is important to provide the best user experience.
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...Aleyda Solís
The app marketing world is considered a black box by many, with little information about best practices. But what if you could discover how competing apps build their marketing strategies, and see how well they work?
How to Succeed at Real International SEO Scenarios - #SearchLove London Aleyda Solís
International SEO presentation at SearchLove London with three of the most common International SEO challenges, learnings, actions to take and tools to use to overcome them.
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...Aleyda Solís
The app marketing world is considered a black box by many, with little information about best practices. But what if you could discover how competing apps build their marketing strategies, and see how well they work?
How to Succeed at Real International SEO Scenarios - #SearchLove London Aleyda Solís
International SEO presentation at SearchLove London with three of the most common International SEO challenges, learnings, actions to take and tools to use to overcome them.
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...Aleyda Solís
Technical SEO can easily become an adventure: Let's go through different scenarios in order to grow your organic search presence by identifying opportunities from logs, fixing hreflang and mobile SEO.
Growing your Search Results in International Markets at #inbound18Aleyda Solís
How to develop a successful international SEO process while avoiding the most common issues? Take a look at this presentation with the steps, criteria and tools to follow and use!
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLONAleyda Solís
In a multi-channel, multi-device and Not Provided age where can we go and how we can identify more revenue opportunity for our Search Marketing efforts? Take a look in this presentation!
International SEO for E-Commerce Websites #SEJLive #SEJeSummitAleyda Solís
How to optimize your online store to rank and sell abroad? I go through the main challenges to optimize your site for international markets, giving insights about the top ecommerce platforms: Shopify, Woocommerce, Magento.
Presentación sobre Google Panda Update y sus efectos en el SEO y en el Social Media de cualquier campaña de marketing en buscadores.
Autor: @seotallica (Consultor SEO senior de T2O media)
Blog: http://www.seotallica.com/
ASO NO es solo Búsqueda (App Store Optimization) #SEontheBeach 2015PICKASO App Marketing
Ponencia de ASO (App Store Optimization) realizada por Daniel Peris de PickASO en el SEonthebeach 2015.
Mucha gente centra el ASO en la búsqueda y se olvida de las otras 2 patas del mismo: Rankings y Destacados (Featured).
Conoce los factores On y Off-Metadata que afectan al ASO de Búsqueda, al ASO de Rankings y al ASO de Destacados (Featured) en Apple App Store y Google Play Store.
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...Aleyda Solís
Technical SEO can easily become an adventure: Let's go through different scenarios in order to grow your organic search presence by identifying opportunities from logs, fixing hreflang and mobile SEO.
Growing your Search Results in International Markets at #inbound18Aleyda Solís
How to develop a successful international SEO process while avoiding the most common issues? Take a look at this presentation with the steps, criteria and tools to follow and use!
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLONAleyda Solís
In a multi-channel, multi-device and Not Provided age where can we go and how we can identify more revenue opportunity for our Search Marketing efforts? Take a look in this presentation!
International SEO for E-Commerce Websites #SEJLive #SEJeSummitAleyda Solís
How to optimize your online store to rank and sell abroad? I go through the main challenges to optimize your site for international markets, giving insights about the top ecommerce platforms: Shopify, Woocommerce, Magento.
Presentación sobre Google Panda Update y sus efectos en el SEO y en el Social Media de cualquier campaña de marketing en buscadores.
Autor: @seotallica (Consultor SEO senior de T2O media)
Blog: http://www.seotallica.com/
ASO NO es solo Búsqueda (App Store Optimization) #SEontheBeach 2015PICKASO App Marketing
Ponencia de ASO (App Store Optimization) realizada por Daniel Peris de PickASO en el SEonthebeach 2015.
Mucha gente centra el ASO en la búsqueda y se olvida de las otras 2 patas del mismo: Rankings y Destacados (Featured).
Conoce los factores On y Off-Metadata que afectan al ASO de Búsqueda, al ASO de Rankings y al ASO de Destacados (Featured) en Apple App Store y Google Play Store.
Una charla durante el Seonthebeach 2015 en la que usando como metáfora el famoso punto G se desgranan las claves para encontrar en distintos negocios las palancas con las que afectar a tus resultados.
Linkbuilding SEO 2017 con Majestic TopicsMOV Marketing
Linkbuilding SEO utilizando la identificación temática de los sitios que te enlazan, o que enlazan a la competencia, mediante el uso de Majestic y Topics.
Fuentes de información y formación en SEO.
Ponencia de Miguel López (MOV) en el ENAE Digital Meeting del 11 Marzo 2017 en Murcia. Cursos SEO, blogs, foros, eventos, libros, etc.
Más información: www.mov.es
Arquitectura de la información y SEO: el caso Guias11811.es - Fernando Maciá ...Human Level
La presentación muestra cómo una arquitectura de la información inteligente favorece el posicionamiento en buscadores de los grandes directorios a través del caso de Guias11811.es.
Estudio de Neuromarketing realizado en la plataforma Biddus.com tras llevar a cabo un rediseño completo del ecommerce.
Ponencia realizada el 6 de Junio en el Congreso Web 2015 de Zaragoza.
Ponente: Sandra Navarro Lecina (@snl19), socia cofundadora de Flat 101 (www.flat101.es)
SearchLove Boston 2016 | Paul Shapiro | How to Automate Your Keyword ResearchDistilled
Are you tapping into automation for keyword research? If not, why not? When it comes to SEO, automation is awesome. For starters, it can help free up a lot of time that is normally spent on menial tasks. What’s more, it can also aid deep analysis, and even facilitate innovation. If you are still doing keyword research manually, this is a must-attend session. Paul will show you how to get started with automated keyword research, using some easy-to-use tools. You’ll see first-hand how they can help you uncover valuable insights automatically. Overall, you will walk away with an immediately actionable plan to start automating your keyword research today.
Análisis de GoogleBot con Google Analytics por Lino UruñuelaNatzir Turrado
¿Por qué es importante conocer como los buscadores rastrean tu sitio? ¿Qué hace Google Bot en tu web?
Lino Uruñuela (aka Errioxa) comparte una forma de hacerlo fácilmente con Google Analytics. Más info:
http://www.mecagoenlos.com/Posicionamiento/monotorizar-googlebot-con-google.php
How to Grow your Organic Search Traffic in International Markets #ConnectaBernAleyda Solís
Learn how to make the most out of international SEO to grow your organic search results and profits from international markets: criteria, do's and dont's, tools and more.
Aleyda Solis - Conquering International Search Markets: The key ingredients f...Marketing Festival
Expanding and growing your web search presence abroad can be tough, especially if you're starting from scratch in competitive countries and industries. You now have something less to worry about though: Aleyda will share insights, actionable tips and steps to follow to maximize your chances of success learned by doing international SEO to hundreds of sites across the globe for multinational to local startups in Europe, USA and Latin America.
Winning SEO in a Mobile First World #UngaggedAleyda Solís
How to make the most out of mobile search? From Google's mobile first index, to rich results, to AMP & PWAs... take a look at the possibilities, steps, criteria and tools to use.
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
Developing SEO audits that maximize growth #dmssconferenceAleyda Solís
Learn how to target your SEO audit to avoid the most common pitfalls while targeting it to be strategical, actionable, prioritized and continuous to maximize your SEO growth.
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
Mobile-First SEO - The Marketers Edition #3XEDigitalAleyda Solís
How to target your SEO process to a reality of more people searching on mobile devices than desktop and an upcoming mobile first Google index? Check it out.
Strategical SEO Audits that Drive Growth at #DigitalOlympusAleyda Solís
Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts
Winning SEO when Migrating International Websites #dguconfAleyda Solís
How to migrate international Websites? In this session I'll go through the main different scenarios, pros and cons and steps to follow to maximize the opportunity to grow your organic search traffic.
Similar to 3 Steps to Establish a Successful International Digital Marketing Process #MNSearch #MNSummit (20)
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
Answering with "it depends" to the SEO questions we get doesn't help to gain trust and make things happen! The solution? Learn to create your #VisualSEO assets to explain processes, workflows and help to set systems!
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
3 Steps to Establish a Successful International Digital Marketing Process #MNSearch #MNSummit
1. #internationalstrategy for #mnsummit by @aleyda from @orainti
How to Effectively Establish & Run a Successful
International Digital Marketing Strategy
3. #internationalstrategy for #mnsummit by @aleyda from @orainti
SPEAKER
BLOGGER SHARER
@aleyda +aleydasolis
SEO
I’M ALEYDA SOLIS
#internationalstrategy for #mnsummit by @aleyda from @orainti
4. #internationalstrategy for #mnsummit by @aleyda from @orainti
GOING INTERNATIONAL MIGHT BE KEY TO EXPAND
YOUR ONLINE BUSINESSES BUT CAN BE COMPLEX
11. #internationalstrategy for #mnsummit by @aleyda from @orainti
1
START BY VALIDATING THE POTENTIAL TRAFFIC &
PROFITABILITY OF YOUR VIABLE INTERNATIONAL MARKETS
13. #internationalstrategy for #mnsummit by @aleyda from @orainti
VALIDATE YOUR COMPANY’S INTERNATIONAL WEB
OPERATIONS VIABILITY FROM A BUSINESS PERSPECTIVE
Geography,
cultural
& Language
Factors
Pricing &
Currency
Factors
Web
Goal
Business
Model
Company
Operations
Web Content &
Development
14. #internationalstrategy for #mnsummit by @aleyda from @orainti
IDENTIFY YOUR CURRENT SITE BEST
PERFORMING COUNTRIES AND LANGUAGES
which are the top countries &
languages from a traffic &
conversions perspective?
15. #internationalstrategy for #mnsummit by @aleyda from @orainti
ANALYZE YOUR CURRENT INTERNATIONAL TRAFFIC
BEHAVIOR PER CHANNEL
which are the top countries &
languages from a traffic &
conversions perspective?
19. #internationalstrategy for #mnsummit by @aleyda from @orainti
YOU CAN NOW CHOOSE THOSE TOP INTERNATIONAL
COUNTRY & LANGUAGE MARKETS TO ASSESS
Referrers
Seasonality
& Trend
Traffic
volume per
Channel
Search
Engines
Devices
Competitors
Social
Networks
Keywords
23. #internationalstrategy for #mnsummit by @aleyda from @orainti
VERIFY IF THERE’S ENOUGH TRAFFIC TO ESTABLISH
PROFITABLE WEB OPERATIONS
Cost of international Web projectNumber of
Conversions for
a break-even Average conversion value
=
No. of Conversions for Break-evenNumber of
visits for a
break-even
Average Conversion Rate
=
24. #internationalstrategy for #mnsummit by @aleyda from @orainti
USE THE INTERNATIONAL ROI CALCULATOR TO MAKE IT
EVEN EASIER
http://www.internationalseomap.com/roi-calculator/
25. #internationalstrategy for #mnsummit by @aleyda from @orainti
IT’S TIME TO MAKE A DECISION REGARDING THE
INTERNATIONAL MARKETS TO TARGET
>Your International traffic potential Visits & Conversions for a break-even
Yes No
Continue with the international
Web & SEO project
Might be too early
Buy & secure
your ccTLDs
for future
activity
For most important countries
Create
custom
alerts
in GA
Create a
pilot project
prioritizing
main pages
26. #internationalstrategy for #mnsummit by @aleyda from @orainti
NEVER RELY EXCLUSIVELY IN AUTOMATIZED TOOLS
TO DO THIS FOR YOU… YOU NEED TO VALIDATE!
28. #internationalstrategy for #mnsummit by @aleyda from @orainti
BE AWARE THAT THEY WILL BE REQUIRED FOR THE ON-
GOING ONLINE MARKETING PROCESS
KEYWORD
RESEARCH
CONTENT
DEVELOPMENT
SOCIAL &
COMMUNITY
MANAGEMENT
ADS &
CAMPAIGNS
SUPPORT
CUSTOMER
SUPPORT
29. #internationalstrategy for #mnsummit by @aleyda from @orainti
BY TAKING ALL THESE CRITERIA INTO CONSIDERATION
YOU’LL HAVE HIGHER CHANCES OF ESTABLISHING A
PROFITABLE INTERNATIONAL WEB PRESENCE
31. #internationalstrategy for #mnsummit by @aleyda from @orainti
THE GOAL IS TO EFFECTIVELY TARGET YOUR WEB
PRESENCE TO YOUR INTERNATIONAL AUDIENCE
32. #internationalstrategy for #mnsummit by @aleyda from @orainti
SHOULD YOU TARGET COUNTRIES OR LANGUAGES
WITH YOUR WEB PRESENCE?
Is location a factor that influence your Web operations?
Yes No
Is there enough traffic & conversions
to target each country?
Language
Targeting
Yes No
Country
Targeting
You can start with
34. #internationalstrategy for #mnsummit by @aleyda from @orainti
CHOOSE YOUR INTERNATIONAL WEB STRUCTURE
ACCORDING TO YOUR TARGETING & COMPETITORS
ccTLDs
Sub-Directories
Sub-Domains
36. #internationalstrategy for #mnsummit by @aleyda from @orainti
BEWARE OF USING COOKIES OR SCRIPTS SHOWING
DIFFERENT INTERNATIONAL VERSIONS IN THE SAME PAGE
In Spanish In English
37. #internationalstrategy for #mnsummit by @aleyda from @orainti
BEWARE OF USING COOKIES OR SCRIPTS SHOWING
DIFFERENT INTERNATIONAL VERSIONS IN THE SAME PAGE
In Spanish In English
38. #internationalstrategy for #mnsummit by @aleyda from @orainti
FOR COUNTRY TARGETING
ccTLDs
www.yourbrand.es
www.yourbrand.es/categoria-a/
Sub-directories
www.yourbrand.com/es-es/
www.yourbrand.com/es-es/categoria-a/
Sub-domains
es-es.yourbrand.com/
es-es.yourbrand.com/categoria-a/
39. #internationalstrategy for #mnsummit by @aleyda from @orainti
* Ideal alternative to geolocate if competition is not too high
* Require more technical resources
* Require more efforts to grow popularity
* Require less technical resources
* Require less efforts to grow popularity
* More chances to get all versions penalized if something goes bad
* More efforts to geolocate
* Require more technical resources
* Require more efforts to grow popularity
* Better than sub-directories to organize larger & more complex sites
* More efforts to geolocate
ccTLDs
Sub-directories
Sub-domains
FOR COUNTRY TARGETING
40. #internationalstrategy for #mnsummit by @aleyda from @orainti
VERIFY WHICH EXTENSIONS ARE TREATED AS GENERIC
https://support.google.com/webmasters/answer/1347922?hl=en
41. #internationalstrategy for #mnsummit by @aleyda from @orainti
IF YOU’RE USING SUB-DIRECTORIES OR SUB-DOMAINS TO
COUNTRY TARGET, REGISTER & GEOLOCATE THEM
42. #internationalstrategy for #mnsummit by @aleyda from @orainti
FOR LANGUAGE TARGETING
Sub-directories
www.yourbrand.com/es/
www.yourbrand.com/es/categoria-a/
Sub-domains
es.yourbrand.com/
es.yourbrand.com/categoria-a/
43. #internationalstrategy for #mnsummit by @aleyda from @orainti
FOR LANGUAGE TARGETING
* Require less technical resources
* Require less efforts to grow popularity
* Deeper url structure
* More chances to get all versions penalized if something goes bad
* Require more technical resources
* Require more efforts to grow popularity
* shorter URL structure which can be better for larger sites
Sub-directories
Sub-domains
45. #internationalstrategy for #mnsummit by @aleyda from @orainti
BESIDES WEB STRUCTURES PROS & CONS,
VERIFY THE ONES USED BY THE TOP SITES OF THE MARKET
46. #internationalstrategy for #mnsummit by @aleyda from @orainti
AND THE PAGES RANKING FOR THE MOST POPULAR TERMS
YOU’LL NEED TO COMPETE WITH THEM!
South African
ccTLDs in
Australian SERPs?
And these
Spanish ccTLDs
in Argentinian
SERPs?
“CAR HIRE SOUTH AFRICA” FROM AUSTRALIA “COMPRAR IPHONE” FROM ARGENTINA
47. #internationalstrategy for #mnsummit by @aleyda from @orainti
ONCE YOU CHOOSE YOUR TARGETING IT’S A MUST
TO BE CONSISTENT TO PROVIDE THE BEST EXPERIENCE
48. #internationalstrategy for #mnsummit by @aleyda from @orainti
1
2
3
4
7
Title & Meta Description
URLs
Phone, delivery info, currency
Menu & navigation elements
5 Headings
Price
6 Images ALT description
LOCALIZE YOUR WEB CONTENT & OVERALL EXPERIENCE
WITH THE TARGETED KEYWORDS & PRODUCTS
51. #internationalstrategy for #mnsummit by @aleyda from @orainti
AS WELL AS INDICATING YOUR INTERNATIONAL
TARGETING WITH THE META AND HTML LANG TAG
http://bit.ly/binglang
56. #internationalstrategy for #mnsummit by @aleyda from @orainti
http://bit.ly/hreflangsitemap
YOU CAN ALSO INCLUDE HREFLANG IN SITEMAPS…
BUT DO IT ONLY WHEN YOU CAN’T IN THE HTML
57. #internationalstrategy for #mnsummit by @aleyda from @orainti
USE THE HREFLANG GENERATOR TO AVOID HREFLANG
ERRORS
www.internationalseomap.com/hreflang-tags-generator/
59. #internationalstrategy for #mnsummit by @aleyda from @orainti
www.screamingfrog.co.uk/seo-spider/
BUT YOU SHOULD VALIDATE YOURSELF BY USING
AN SEO CRAWLER THOUGH
68. #internationalstrategy for #mnsummit by @aleyda from @orainti
IF YOU FOLLOW THESE TIPS YOU SHOULD BE ABLE TO
EFFECTIVELY TARGET TO YOUR INTERNATIONAL
AUDIENCE
71. #internationalstrategy for #mnsummit by @aleyda from @orainti
START BY IDENTIFYING TOP SOCIAL NETWORKS, ORGANIC &
PAID SEARCH TRAFFIC SOURCES & TRAFFIC REFERRERS
77. #internationalstrategy for #mnsummit by @aleyda from @orainti
WHICH ARE THE RELEVANT & AUTHORITATIVE SITES THAT
YOU CAN OUTREACH PER COUNTRY & LANGUAGE
78. #internationalstrategy for #mnsummit by @aleyda from @orainti
POPULAR
TOPICS &
KEYWORDS
TRAFFIC
CHANNELS
CHARACTERISTICS
AUDIENCE SHARE
AND SEARCH
BEHAVIOR
LOCAL
INFLUENCERS
& TOP
REFERRERS
WITH ALL THIS YOU CAN ESTABLISH A CONTENT, SOCIAL &
LINK BUILDING STRATEGY FOR YOUR TARGET MARKETS
POPULAR
CONTENT
CHARACTERISTICS
LOCAL
COMPETITORS
PROFILE