Mobile Application Development and Strategy.

1. MOBILE SOLUTIONS
Powered by the AppMatrixTM network

2. Market Approach and Initiatives
The AppMatrixTM business model is one that addresses the rapidly evolving marketing
and content delivery channel that is mobile. Our core competencies are in the design
and development of feature rich mobile applications and the ability to provide deliverable
solutions at both an Enterprise level as well as SaaS (Software as a Service) packages
across multiple platforms and devices that comprise the vast majority of app distribution
marketplaces available today (i.e. Apple, Android, Blackberry, Windows, etc.).

3. Mission Statement
AppMatrix™ does more than just build mobile apps! We create mobile customer and brand
loyalty programs that engage and deliver immersive, timely, and relevant content to the
devices consumers and prospects are using all the time. As a solutions provider we look to
deliver a best-in-class toolset for our clients so that they may maximize the effectiveness of
their mobile marketing objectives and help drive top line sales and bottom line profits.

4. Why Mobile Application?
§ Rising smart device and mobile web adoption signals new directives for
marketers. Marketers need to look toward the day when the mobile web is no
longer a sideshow but a main event.
§ Mobile marketing is no longer a question of if but of when. Expect (Count
on it!) to see mobile continue to emerge as less of an afterthought and more of
a permanent fixture in marketers digital strategies.
§ Mobile advertising is following a similar evolution as the desktop. Search and
display are emerging as the dominant mobile ad formats. The outlook for
mobile ad spending overall is trending sharply upward.
§ The future of mobile is all about sophistication. More capable devices, faster
networks, savvier mobile consumers and richer experiences lie ahead.
Marketers strategies must evolve in line with the growing sophistication of
mobile devices and consumers usage patterns.

5. Let Us Brag For A Minute:
Our app-dev platform is the largest aggregate development framework in existence today boasting over
100,000 published apps to date and growing. Below are just some of the brands utilizing the
AppMatrix™ framework and technology:

6. STATISTICS
51% of Mobile Usage is Internet based
63% of US Population own a Smart Phone
Twitter usage via mobile browsers up 347%
Facebook usage via mobile browsers up 112%

7. STATISTICS
51% of Mobile Usage is Internet based
63% of US Population own a Smart Phone
Twitter usage via mobile browsers up 347%
Facebook usage via mobile browsers up 112%

8. STATISTICS
51% of Mobile Usage is Internet based
63% of US Population own a Smart Phone
Twitter usage via mobile browsers up 347%
Facebook usage via mobile browsers up 112%

9. STATISTICS
51% of Mobile Usage is Internet based
63% of US Population own a Smart Phone
Twitter usage via mobile browsers up 347%
Facebook usage via mobile browsers up 112%

10. Designing and Implementing a
Successful Mobile Marketing
Campaign

11. R. EACH
E. NGAGEMENT
L. OYALTY
M. ONETIZATION

12. R. EACH

13. R. EACH

14. R. EACH
E. NGAGEMENT
L. OYALTY
M. ONETIZATION

15. E. NGAGEMENT

16. E. NGAGEMENT

17. R. EACH
E. NGAGEMENT
L. OYALTY
M. ONETIZATION

18. L. OYALTY

19. L. OYALTY

20. R. EACH
E. NGAGEMENT
L. OYALTY
M. ONETIZATION

21. M. ONETIZATION

22. M. ONETIZATION

23. Mobile will play
a part in every
level of the sales
funnel!

24. MeasuringYour Mobile
Marketing Success

25. LIVE ROI
Store Specific Log-In
Corporate Master Log-In
Analytics
Geo-Targeted Push Messaging
Coupons
Support
Control Social Media
Track Coupon Redemption

26. LIVE ROI
Store Specific Log-In
Corporate Master Log-In
Analytics
Geo-Targeted Push Messaging
Coupons
Support
Control Social Media
Track Coupon Redemption

27. LIVE ROI
Store Specific Log-In
Corporate Master Log-In
Analytics
Geo-Targeted Push Messaging
Coupons
Support
Control Social Media
Track Coupon Redemption

28. LIVE ROI
Store Specific Log-In
Corporate Master Log-In
Analytics
Geo-Targeted Push Messaging
Coupons
Support
Control Social Media
Track Coupon Redemption

29. LIVE ROI
Store Specific Log-In
Corporate Master Log-In
Analytics
Geo-Targeted Push Messaging
Coupons
Support
Control Social Media
Track Coupon Redemption

30. LIVE ROI
Store Specific Log-In
Corporate Master Log-In
Analytics
Geo-Targeted Push Messaging
Coupons
Support
Control Social Media
Track Coupon Redemption

31. LIVE ROI
Store Specific Log-In
Corporate Master Log-In
Analytics
Geo-Targeted Push Messaging
Coupons
Support
Control Social Media
Track Coupon Redemption

32. LIVE ROI
Store Specific Log-In
Corporate Master Log-In
Analytics
Geo-Targeted Push Messaging
Coupons
Support
Control Social Media
Track Coupon Redemption

33. LIVE ROI
Store Specific Log-In
Corporate Master Log-In
Analytics
Geo-Targeted Push Messaging
Coupons
Support
Control Social Media
Track Coupon Redemption

34. Any Traditional Media
QR Code - Website for Cross Partners
Store Front Banners
Fans using Facebook Page
Email Campaigns
SCANHERE
Text “APP”
To 3700

35. Any Media or T.V. Commercials
QR Code - Website for Cross Partners
Store Front Banners
Fans using Facebook Page
Email Campaigns
SCANHERE
Text “APP”
To 3700

36. Any Media or T.V. Commercials
QR Code - Website for Cross Partners
Store Front Banners
Fans using Facebook Page
Email Campaigns
SCANHERE

37. Any Media or T.V. Commercials
QR Code - Website for Cross Partners
Store Front Banners
Fans using Social Media Feeds
Email Campaigns
SCANHERE

38. Any Media or T.V. Commercials
QR Code - Website for Cross Partners
Store Front Banners
Fans using Facebook Page
Email Campaigns
SCANHERE

39. Enhanced Targeting and Personalization
Increased Reach
Cost Effectiveness
Greater Immediacy and Interactivity

40. Enhanced Targeting and Personalization
Increased Reach
Cost Effectiveness
Greater Immediacy and Interactivity

41. Enhanced Targeting and Personalization
Increased Reach
Cost Effectiveness
Greater Immediacy and Interactivity

42. v
Enhanced Targeting and Personalization
Increased Reach
Cost Effectiveness
Greater Immediacy and Interactivity