1. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
MAKING THE MOST OUT OF YOUR LOCAL SEO

2. SALUT PARIS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
http://www.flickr.com/photos/mejanebastien/9265873446/

3. CE QUE J’Ai aPPRIS APRÈS + de 7 ANS en FAISANT DU
Référencement WEB …
JE M’APPELLE ALEYDA SOLIS,
INTERNATIONAL SEO CONSULTANT,
HEAD OF DIGITAL STRATEGY à WOORANK
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank

4. combien de personnes font DU
RÉFÉRENCEMENT WEB LOCAL?
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
levez la main

5. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
Restaurant Français brasserie
WE HAVE LOCALIZED RESULTS EVERYWHERE NOW

6. THE LOCAL INTEGRATION GREW with the venice update
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank

7. PACK/CAROUSEL LOCALIZED ORGANIC
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
MAPS RESULTS
BUT IT HASN’T STOPPED THERE

8. BUT IT HASN’T STOPPED THERE
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
Google+ local replacing
Google places

9. BUT IT HASN’T STOPPED THERE
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
Google+ local replacing
Google places
WITH MULTI-
USER
CAPABILITIES

10. BUT IT HASN’T STOPPED THERE
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
Google+ local replacing
Google placesGoogle+ Local launch
!
http://googleblog.blogspot.fr/2012/05/localnow-with-dash-of-zagat-and.html

11. BUT IT HASN’T STOPPED THERE
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
Incentivize ugc AND SOCIALIZATION

12. BUT IT HASN’T STOPPED THERE
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
Incentivize ugc AND SOCIALIZATION
BECOME A GOOGLE CITY EXPERT
!
https://www.google.com/local/contest/fr/cityexpert

13. BUT IT HASN’T STOPPED THERE
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
cross-device SYNC

14. BUT IT HASN’T STOPPED THERE
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
cross-device SYNC
New Local search experience across devices
!
http://insidesearch.blogspot.fr/2012/03/introducing-new-local-search-experience.html

15. BUT IT HASN’T STOPPED THERE
Local carousel
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank

16. BUT IT HASN’T STOPPED THERE
Local carousel
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
local carousel LAUNCH
!
https://plus.google.com/+google/posts/KpsbyvHUotN

17. BUT IT HASN’T STOPPED THERE
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
ON-GOING SERPS LOOK AND FEEL CHANGES

18. BUT IT HASN’T STOPPED THERE
ON-GOING SERPS LOOK AND FEEL CHANGES
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
NEW LOCAL SERPS CHANGES
!
http://blumenthals.com/blog/2014/03/11/new-look-for-google-local-search-results/

19. IT’S TIME TO EVOLVE LOCAL BY DOING SOLOMO
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
Social
local
mobile

20. to own your local web presence
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank

21. to own your local web presence
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
check out
!
http://blumenthals.com/web-equity-infographic

22. THE RECIPE FOR OUTSTANDING LOCAL SEARCH RESULTS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
what ingredients do i need?

23. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
WHICH SIGNALS HELP THESE TO RANK
HIGHER?
THE RECIPE FOR OUTSTANDING LOCAL SEARCH RESULTS

24. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
THE RECIPE FOR OUTSTANDING LOCAL SEARCH RESULTS
AND THESE OTHERS?

25. THE 2013 LOCAL SEARCH RANKING FACTORS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
Personalization (8.3%)
Place Page Signals (19.6%)
External Loc. Signals (16%)
On-page Signals (18.8%)
Link Signals (14.4%)
Review Signals (10.3%)
Social Signals (6.3%)
Behavioral/Mob. Signals (6.1%)

26. THE 2013 LOCAL SEARCH RANKING FACTORS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
Personalization (8.3%)
Place Page Signals (19.6%)
External Loc. Signals (16%)
On-page Signals (18.8%)
Link Signals (14.4%)
Review Signals (10.3%)
Social Signals (6.3%)
Behavioral/Mob. Signals (6.1%)

27. THE 2013 LOCAL SEARCH RANKING FACTORS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
Personalization (8.3%)
Place Page Signals (19.6%)
External Loc. Signals (16%)
On-page Signals (18.8%)
Link Signals (14.4%)
Review Signals (10.3%)
Social Signals (6.3%)
Behavioral/Mob. Signals (6.1%)

28. THE 2013 LOCAL SEARCH RANKING FACTORS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
Personalization (8.3%)
Place Page Signals (19.6%)
External Loc. Signals (16%)
On-page Signals (18.8%)
Link Signals (14.4%)
Review Signals (10.3%)
Social Signals (6.3%)
Behavioral/Mob. Signals (6.1%)

29. THE 2013 LOCAL SEARCH RANKING FACTORS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
Personalization (8.3%)
Place Page Signals (19.6%)
External Loc. Signals (16%)
On-page Signals (18.8%)
Link Signals (14.4%)
Review Signals (10.3%)
Social Signals (6.3%)
Behavioral/Mob. Signals (6.1%)

30. THE 2013 LOCAL SEARCH RANKING FACTORS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
Personalization (8.3%)
Place Page Signals (19.6%)
External Loc. Signals (16%)
On-page Signals (18.8%)
Link Signals (14.4%)
Review Signals (10.3%)
Social Signals (6.3%)
Behavioral/Mob. Signals (6.1%)
TAKE A LOOK AT
!
http://moz.com/local-search-ranking-factors

31. THIS NEEDS SOME IN-DEPTH RESEARCH
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
WE NEED TO DIG AROUND THESE

32. 1. PLACE PAGE SIGNALS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
Place Page Signals (19.6%)

33. 1. PLACE PAGE SIGNALS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
create or claim PLACE PAGE FOR EACH
LOCATION, with RIGHT address
matching the one in your site
1
add relevant title,
description WITH KEYWORDS
AND THE RIGHT categorIES
2
VOLUME, DIVERSITY, VELOCITY
and ratings OF REVIEWS
3
photos publication
4

34. 1. PLACE PAGE SIGNALS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
create or claim PLACE PAGE FOR EACH
LOCATION, with RIGHT address
matching the one in your site
1
add relevant title,
description WITH KEYWORDS
AND THE RIGHT categorIES
2
VOLUME, DIVERSITY, VELOCITY
and ratings OF REVIEWS
3
photos publication
4
CONSISTENCY
IS KEY

35. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
1. PLACE PAGE SIGNALS
ASSOCIATE YOUR PLACE PAGE TO THE RIGHT
CATEGORIES BY REVISING THEM FIRST HERE

36. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
1. PLACE PAGE SIGNALS
ASSOCIATE YOUR PLACE PAGE TO THE RIGHT
CATEGORIES BY REVISING THEM FIRST HERE
GOOGLE PLACES FOR BUSINESS CATEGORY TOOL
!
http://blumenthals.com/Google_LBC_Categories

37. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
1. PLACE PAGE SIGNALS
Look for duplication and fix any
inconsistencies with your presence

38. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
1. PLACE PAGE SIGNALS
Look for duplication and fix any
inconsistencies with your presence
FAQ & steps to solve duplication
!
https://support.google.com/places/answer/183009?hl=en

39. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
1. PLACE PAGE SIGNALS
BEWARE OF CREATING GOOGLE+ PAGES FOR
BUSINESSES OR BRANDS INSTEAD OF LOCAL
AND HAVE DUPLICATION ISSUES

40. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
1. PLACE PAGE SIGNALS
BEWARE OF CREATING GOOGLE+ PAGES FOR
BUSINESSES OR BRANDS INSTEAD OF LOCAL
AND HAVE DUPLICATION ISSUES
MERGING GOOGLE+ PAGES ISSUES
!
http://localu.org/blog/merge-google-pages-usually-cant-now/

41. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
1. PLACE PAGE SIGNALS
USE LOCAL ANALYSIS TOOLS

42. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
1. PLACE PAGE SIGNALS
USE LOCAL ANALYSIS TOOLS
FREE LOCAL ANALYSIS - GOOGLE PLACES TOOL
!
http://www.51blocks.com/online-marketing-tools/free-local-analysis/

43. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
1. PLACE PAGE SIGNALS
use the bulk uploader carefully

44. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
1. PLACE PAGE SIGNALS
use the bulk uploader carefully
take a look at
!
https://support.google.com/places/answer/178024?hl=en

45. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
1. PLACE PAGE SIGNALS
ADD ADDITIONAL INFORMATION
ABOUT YOUR BUSINESSES LOCATION

46. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
1. PLACE PAGE SIGNALS
ADD ADDITIONAL INFORMATION
ABOUT YOUR BUSINESSES LOCATION
take a look at
!
http://www.google.com/mapmaker

47. 2. ON PAGE SIGNALS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
On-page Signals (18.8%)

48. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
a landing page for each location that
you want to rank for, IN A
HIERARCHICALLY ORGANIZED STRUCTURE
NAME OF SPECIFIC LOCATION
(neighborhood, city, area) IN
TITLE, META DESCRIPTION,
HEADING, CONTENT, url, ALT
DESCRIPTIONS
1
2
2. ON PAGE SIGNALS

49. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
NAME, ADDRESS, PHONE NUMBER
(LOCAL ONE) AND OPENING HOURS,
USING SCHEMA
3
EMBEDDED GOOGLE MAP REFERRING
TO GOOGLE+ LOCAL PAGE
4
2. ON PAGE SIGNALS

50. NAME, ADDRESS, PHONE NUMBER
(LOCAL ONE) AND OPENING HOURS,
USING SCHEMA
3
EMBEDDED GOOGLE MAP REFERRING
TO GOOGLE+ LOCAL PAGE
4
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
USE SCHEMA GENERATORS FOR LOCAL BUSINESS NAP
2. ON PAGE SIGNALS

51. NAME, ADDRESS, PHONE NUMBER
(LOCAL ONE) AND OPENING HOURS,
USING SCHEMA
3
EMBEDDED GOOGLE MAP REFERRING
TO GOOGLE+ LOCAL PAGE
4
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
USE SCHEMA GENERATORS FOR LOCAL BUSINESS NAP
USE THE FOLLOWING TOOLS
!
http://www.microdatagenerator.com/local-business-schema/
!
OR
!
http://localseoupdate.com/schema-generator/
2. ON PAGE SIGNALS

52. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
RELEVANT, attractive, descriptive, original, useful
content -guides, tools, news & resources-
2. ON PAGE SIGNALS
5

53. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
2. ON PAGE SIGNALS
ENABLE AND INCENTIVIZE
IN-PAGE REVIEWS
6
Organize events and feature
their information on your site too
7

54. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
2. ON PAGE SIGNALS
ENABLE AND INCENTIVIZE
IN-PAGE REVIEWS
6
Organize events and feature
their information on your site too
7

55. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
2. ON PAGE SIGNALS
ENABLE AND INCENTIVIZE
IN-PAGE REVIEWS
6
Organize events and feature
their information on your site too
7
USE SCHEMA TO DECLARE THEM
http://schema.org/
!
test them with
http://www.google.com/webmasters/tools/richsnippets

56. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
2. ON PAGE SIGNALS
FOLLOW-UP WITH YOUR LOCAL
RANKINGS USING BRIGHTLOCAL

57. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
2. ON PAGE SIGNALS
FOLLOW-UP WITH YOUR LOCAL
RANKINGS USING BRIGHTLOCAL
take a look at bright local here
!
http://www.brightlocal.com/

58. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
External Loc. Signals (16%)
3. reviews, EXTERNAL LOCATION & social SIGNALS
Social Signals (6.3%)
Review Signals (10.3%)

59. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
3. reviews, EXTERNAL LOCATION & social SIGNALS
REVISE YOUR CURRENT REVIEWS
AND CITATIONS… AND OPTIMIZE
THEM

60. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
3. reviews, EXTERNAL LOCATION & social SIGNALS
REVISE YOUR CURRENT REVIEWS
AND CITATIONS… AND OPTIMIZE
THEM
WOORANK LOCAL SECTION
!
http://www.woorank.com/

61. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
3. reviews, EXTERNAL LOCATION & social SIGNALS
BESIDES INCENTIVIZING YOUR GOOGLE+
NATIVE REVIEWS SEE WHERE THE EXTERNAL
ONES COME FROM

62. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
3. reviews, EXTERNAL LOCATION & social SIGNALS
IDENTIFY NEW CITATIONS
OPPORTUNITIES

63. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
3. reviews, EXTERNAL LOCATION & social SIGNALS
IDENTIFY NEW CITATIONS
OPPORTUNITIES
WHITESPARK LOCAL CITATION FINDER
!
http://www.whitespark.ca/local-citation-finder/

64. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
3. reviews, EXTERNAL LOCATION & social SIGNALS
IDENTIFY EXTERNAL CITATIONS AND REVIEWS BY
SETTING WEB ALERTS, SUBSCRIBE TO THEIR FEEDS

65. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
3. reviews, EXTERNAL LOCATION & social SIGNALS
IDENTIFY EXTERNAL CITATIONS AND REVIEWS BY
SETTING WEB ALERTS, SUBSCRIBE TO THEIR FEEDS
USE GOOGLE ALERTS OR TALK WALKER ALERTS
!
http://www.talkwalker.com/alerts

66. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
3. reviews, EXTERNAL LOCATION & social SIGNALS
find your industry local influencers &
develop A relationship WITH THEM

67. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
3. reviews, EXTERNAL LOCATION & social SIGNALS
find your industry local influencers &
develop A relationship WITH THEM
use tribalytics
!
http://www.tribalytics.com/

68. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
3. reviews, EXTERNAL LOCATION & social SIGNALS
collaborate with local media & blogs

69. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
3. reviews, EXTERNAL LOCATION & social SIGNALS
collaborate with local media & blogs
USE SIMILARWEB TO FIND them
!
http://www.similarweb.com/

70. 3. reviews, EXTERNAL LOCATION & social SIGNALS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
ORGANIZE LOCAL EVENTS, coupons &
PROMOTIONS IN RELEVANT LOCAL AND
INDUSTRY COMMUNITIES AND PLATFORMS

71. 3. reviews, EXTERNAL LOCATION & social SIGNALS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
ORGANIZE LOCAL EVENTS, coupons &
PROMOTIONS IN RELEVANT LOCAL AND
INDUSTRY COMMUNITIES AND PLATFORMS
USE
!
FROM YELP, PAGES JAUNES, VIA MICHELIN…
!
TO
!
FOURSQUARE, FACEBOOK…

72. 3. reviews, EXTERNAL LOCATION & social SIGNALS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
create locally relevant assets

73. Hey girl,
I’d like to be the
authority in your niche
3. reviews, EXTERNAL LOCATION & social SIGNALS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
AND BECOME A LOCAL (OR GLOBAL?) AUTHORITY

74. 4. BEHAVIORAL & MOBILE SIGNALS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
Behavioral/Mob. Signals (6.1%)

75. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
4. BEHAVIORAL & MOBILE SIGNALS
mobile queries tend to be
highly localized

76. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
4. BEHAVIORAL & MOBILE SIGNALS
MOBILIZE YOUR LOCAL WEB PRESENCE

77. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
4. BEHAVIORAL & MOBILE SIGNALS
use an emulator or user agent
switcher to verify how your site is
shown in mobile devices

78. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
4. BEHAVIORAL & MOBILE SIGNALS
use an emulator or user agent
switcher to verify how your site is
shown in mobile devices
use
!
The Opera Mobile Emulator
http://www.opera.com/developer/mobile-emulator
or
The Mobile Phone Emulator
http://www.mobilephoneemulator.com/

79. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
4. BEHAVIORAL & MOBILE SIGNALS
verify how smartphone / mobile bots
crawl your site

80. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
4. BEHAVIORAL & MOBILE SIGNALS
verify how smartphone / mobile bots
crawl your site
use
!
google webmaster tools
!
and
!
screaming frog
www.screamingfrog.co.uk/seo-spider/

81. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
4. BEHAVIORAL & MOBILE SIGNALS

82. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
4. BEHAVIORAL & MOBILE SIGNALS
take a look at
!
http://moz.com/blog/mobile-seo-process
!
AND
!
http://www.stateofdigital.com/mobile-seo-audit/

83. so much work, but the result is sooooo good
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
OH LÀ LÀ! C’EST FORMIDABLE

84. ARE YOU READY?
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank

85. LOCAL SEARCH RESOURCES
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank

86. local search resources
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank

87. local search resources
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
USE THIS LOCAL SEO QUESTIONNAIRE
!
http://bit.ly/16AZg81

88. local search resources
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank

89. local search resources
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
TAKE A LOOK AT
!
https://productforums.google.com/forum/#!forum/business

90. local search resources
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank

91. local search resources
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
TAKE A LOOK AT
!
http://localsearchforum.catalystemarketing.com/

92. local search resources
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank

93. local search resources
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
TAKE A LOOK AT
!
http://blumenthals.com/blog/

94. local search resources
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank

95. local search resources
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
TAKE A LOOK AT
!
http://www.webmasterworld.com/local_search/4651479.htm

96. MERCI BEAUCOUP
VOUS AVEZ DES QUESTIONS?
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank