MOBILE SOLUTIONS
  Powered by the AppMatrixTM network
Market Approach and Initiatives
The AppMatrixTM business model is one that addresses the rapidly evolving marketing
and content delivery channel that is mobile. Our core competencies are in the design
and development of feature rich mobile applications and the ability to provide deliverable
solutions at both an Enterprise level as well as SaaS (Software as a Service) packages
across multiple platforms and devices that comprise the vast majority of app distribution
marketplaces available today (i.e. Apple, Android, Blackberry, Windows, etc.).
Mission Statement
AppMatrix™ does more than just build mobile apps! We create mobile customer and brand
loyalty programs that engage and deliver immersive, timely, and relevant content to the
devices consumers and prospects are using all the time. As a solutions provider we look to
deliver a best-in-class toolset for our clients so that they may maximize the effectiveness of
their mobile marketing objectives and help drive top line sales and bottom line profits.
Why Mobile Application?
 § Rising smart device and mobile web adoption signals new directives for
 marketers. Marketers need to look toward the day when the mobile web is no
 longer a sideshow but a main event.
 § Mobile marketing is no longer a question of if but of when. Expect (Count
 on it!) to see mobile continue to emerge as less of an afterthought and more of
 a permanent fixture in marketers digital strategies. 
 § Mobile advertising is following a similar evolution as the desktop. Search and
 display are emerging as the dominant mobile ad formats. The outlook for
 mobile ad spending overall is trending sharply upward.
 § The future of mobile is all about sophistication. More capable devices, faster
 networks, savvier mobile consumers and richer experiences lie ahead.
 Marketers strategies must evolve in line with the growing sophistication of
 mobile devices and consumers usage patterns.
Let Us Brag For A Minute:
Our app-dev platform is the largest aggregate development framework in existence today boasting over
100,000 published apps to date and growing. Below are just some of the brands utilizing the
AppMatrix™ framework and technology:
STATISTICS
 51% of Mobile Usage is Internet based
 63% of US Population own a Smart Phone
 Twitter usage via mobile browsers up 347% 
 Facebook usage via mobile browsers up 112%
STATISTICS
 51% of Mobile Usage is Internet based
 63% of US Population own a Smart Phone
 Twitter usage via mobile browsers up 347% 
 Facebook usage via mobile browsers up 112%
STATISTICS
51% of Mobile Usage is Internet based
63% of US Population own a Smart Phone
Twitter usage via mobile browsers up 347% 
Facebook usage via mobile browsers up 112%
STATISTICS
51% of Mobile Usage is Internet based
63% of US Population own a Smart Phone
Twitter usage via mobile browsers up 347% 
Facebook usage via mobile browsers up 112%
Designing and Implementing a
Successful Mobile Marketing
         Campaign
R. EACH
E. NGAGEMENT
L. OYALTY
M. ONETIZATION
R. EACH
R. EACH
R. EACH
E. NGAGEMENT
L. OYALTY
M. ONETIZATION
E. NGAGEMENT
E. NGAGEMENT
R. EACH
E. NGAGEMENT
L. OYALTY
M. ONETIZATION
L. OYALTY
L. OYALTY
R. EACH
E. NGAGEMENT
L. OYALTY
M. ONETIZATION
M. ONETIZATION
M. ONETIZATION
Mobile will play
a part in every
level of the sales
funnel!
MeasuringYour Mobile
 Marketing Success
LIVE ROI

   
Store Specific Log-In

   
Corporate Master Log-In

   
Analytics

   
Geo-Targeted Push Messaging

   
Coupons

   
Support 

   
Control Social Media

   
Track Coupon Redemption
LIVE ROI

   
Store Specific Log-In

   
Corporate Master Log-In

   
Analytics

   
Geo-Targeted Push Messaging

   
Coupons

   
Support

   
Control Social Media

   
Track Coupon Redemption
LIVE ROI

   
Store Specific Log-In

   
Corporate Master Log-In

   
Analytics

   
Geo-Targeted Push Messaging

   
Coupons

   
Support

   
Control Social Media

   
Track Coupon Redemption
LIVE ROI

    
Store Specific Log-In

    
Corporate Master Log-In

    
Analytics

    
Geo-Targeted Push Messaging

    
Coupons

    
Support

    
Control Social Media

    
Track Coupon Redemption
LIVE ROI

   
Store Specific Log-In

   
Corporate Master Log-In

   
Analytics

   
Geo-Targeted Push Messaging

   
Coupons

   
Support

   
Control Social Media

   
Track Coupon Redemption
LIVE ROI

   
Store Specific Log-In

   
Corporate Master Log-In

   
Analytics

   
Geo-Targeted Push Messaging

   
Coupons

   
Support

   
Control Social Media

   
Track Coupon Redemption
LIVE ROI

   
Store Specific Log-In

   
Corporate Master Log-In

   
Analytics

   
Geo-Targeted Push Messaging

   
Coupons

   
Support

   
Control Social Media

   
Track Coupon Redemption
LIVE ROI

   
Store Specific Log-In

   
Corporate Master Log-In

   
Analytics

   
Geo-Targeted Push Messaging

   
Coupons

   
Support

   
Control Social Media

   
Track Coupon Redemption
LIVE ROI

   
Store Specific Log-In

   
Corporate Master Log-In

   
Analytics

   
Geo-Targeted Push Messaging

   
Coupons

   
Support

   
Control Social Media

   
Track Coupon Redemption
Any Traditional Media 
QR Code - Website for Cross Partners
Store Front Banners
Fans using Facebook Page
Email Campaigns




                    SCANHERE
                                        Text “APP”
                                         To 3700
Any Media or T.V. Commercials
QR Code - Website for Cross Partners
Store Front Banners
Fans using Facebook Page
Email Campaigns




                    SCANHERE
                                        Text “APP”
                                         To 3700
Any Media or T.V. Commercials
QR Code - Website for Cross Partners
Store Front Banners
Fans using Facebook Page
Email Campaigns




                    SCANHERE
Any Media or T.V. Commercials
QR Code - Website for Cross Partners
Store Front Banners
Fans using Social Media Feeds
Email Campaigns




                    SCANHERE
Any Media or T.V. Commercials
QR Code - Website for Cross Partners
Store Front Banners
Fans using Facebook Page
Email Campaigns




                    SCANHERE
Enhanced Targeting and Personalization
Increased Reach
Cost Effectiveness
Greater Immediacy and Interactivity
Enhanced Targeting and Personalization
Increased Reach
Cost Effectiveness
Greater Immediacy and Interactivity
Enhanced Targeting and Personalization
Increased Reach
Cost Effectiveness
Greater Immediacy and Interactivity
v	
  
Enhanced Targeting and Personalization
Increased Reach
Cost Effectiveness
Greater Immediacy and Interactivity
AppMatrix

AppMatrix

  • 1.
    MOBILE SOLUTIONS Powered by the AppMatrixTM network
  • 2.
    Market Approach andInitiatives The AppMatrixTM business model is one that addresses the rapidly evolving marketing and content delivery channel that is mobile. Our core competencies are in the design and development of feature rich mobile applications and the ability to provide deliverable solutions at both an Enterprise level as well as SaaS (Software as a Service) packages across multiple platforms and devices that comprise the vast majority of app distribution marketplaces available today (i.e. Apple, Android, Blackberry, Windows, etc.).
  • 3.
    Mission Statement AppMatrix™ doesmore than just build mobile apps! We create mobile customer and brand loyalty programs that engage and deliver immersive, timely, and relevant content to the devices consumers and prospects are using all the time. As a solutions provider we look to deliver a best-in-class toolset for our clients so that they may maximize the effectiveness of their mobile marketing objectives and help drive top line sales and bottom line profits.
  • 4.
    Why Mobile Application? § Rising smart device and mobile web adoption signals new directives for marketers. Marketers need to look toward the day when the mobile web is no longer a sideshow but a main event. § Mobile marketing is no longer a question of if but of when. Expect (Count on it!) to see mobile continue to emerge as less of an afterthought and more of a permanent fixture in marketers digital strategies. § Mobile advertising is following a similar evolution as the desktop. Search and display are emerging as the dominant mobile ad formats. The outlook for mobile ad spending overall is trending sharply upward. § The future of mobile is all about sophistication. More capable devices, faster networks, savvier mobile consumers and richer experiences lie ahead. Marketers strategies must evolve in line with the growing sophistication of mobile devices and consumers usage patterns.
  • 5.
    Let Us BragFor A Minute: Our app-dev platform is the largest aggregate development framework in existence today boasting over 100,000 published apps to date and growing. Below are just some of the brands utilizing the AppMatrix™ framework and technology:
  • 6.
    STATISTICS 51% ofMobile Usage is Internet based 63% of US Population own a Smart Phone Twitter usage via mobile browsers up 347% Facebook usage via mobile browsers up 112%
  • 7.
    STATISTICS 51% ofMobile Usage is Internet based 63% of US Population own a Smart Phone Twitter usage via mobile browsers up 347% Facebook usage via mobile browsers up 112%
  • 8.
    STATISTICS 51% of MobileUsage is Internet based 63% of US Population own a Smart Phone Twitter usage via mobile browsers up 347% Facebook usage via mobile browsers up 112%
  • 9.
    STATISTICS 51% of MobileUsage is Internet based 63% of US Population own a Smart Phone Twitter usage via mobile browsers up 347% Facebook usage via mobile browsers up 112%
  • 10.
    Designing and Implementinga Successful Mobile Marketing Campaign
  • 11.
    R. EACH E. NGAGEMENT L.OYALTY M. ONETIZATION
  • 12.
  • 13.
  • 14.
    R. EACH E. NGAGEMENT L.OYALTY M. ONETIZATION
  • 15.
  • 16.
  • 17.
    R. EACH E. NGAGEMENT L.OYALTY M. ONETIZATION
  • 18.
  • 19.
  • 20.
    R. EACH E. NGAGEMENT L.OYALTY M. ONETIZATION
  • 21.
  • 22.
  • 23.
    Mobile will play apart in every level of the sales funnel!
  • 24.
  • 25.
    LIVE ROI Store Specific Log-In Corporate Master Log-In Analytics Geo-Targeted Push Messaging Coupons Support Control Social Media Track Coupon Redemption
  • 26.
    LIVE ROI Store Specific Log-In Corporate Master Log-In Analytics Geo-Targeted Push Messaging Coupons Support Control Social Media Track Coupon Redemption
  • 27.
    LIVE ROI Store Specific Log-In Corporate Master Log-In Analytics Geo-Targeted Push Messaging Coupons Support Control Social Media Track Coupon Redemption
  • 28.
    LIVE ROI Store Specific Log-In Corporate Master Log-In Analytics Geo-Targeted Push Messaging Coupons Support Control Social Media Track Coupon Redemption
  • 29.
    LIVE ROI Store Specific Log-In Corporate Master Log-In Analytics Geo-Targeted Push Messaging Coupons Support Control Social Media Track Coupon Redemption
  • 30.
    LIVE ROI Store Specific Log-In Corporate Master Log-In Analytics Geo-Targeted Push Messaging Coupons Support Control Social Media Track Coupon Redemption
  • 31.
    LIVE ROI Store Specific Log-In Corporate Master Log-In Analytics Geo-Targeted Push Messaging Coupons Support Control Social Media Track Coupon Redemption
  • 32.
    LIVE ROI Store Specific Log-In Corporate Master Log-In Analytics Geo-Targeted Push Messaging Coupons Support Control Social Media Track Coupon Redemption
  • 33.
    LIVE ROI Store Specific Log-In Corporate Master Log-In Analytics Geo-Targeted Push Messaging Coupons Support Control Social Media Track Coupon Redemption
  • 34.
    Any Traditional Media QR Code - Website for Cross Partners Store Front Banners Fans using Facebook Page Email Campaigns SCANHERE Text “APP” To 3700
  • 35.
    Any Media orT.V. Commercials QR Code - Website for Cross Partners Store Front Banners Fans using Facebook Page Email Campaigns SCANHERE Text “APP” To 3700
  • 36.
    Any Media orT.V. Commercials QR Code - Website for Cross Partners Store Front Banners Fans using Facebook Page Email Campaigns SCANHERE
  • 37.
    Any Media orT.V. Commercials QR Code - Website for Cross Partners Store Front Banners Fans using Social Media Feeds Email Campaigns SCANHERE
  • 38.
    Any Media orT.V. Commercials QR Code - Website for Cross Partners Store Front Banners Fans using Facebook Page Email Campaigns SCANHERE
  • 39.
    Enhanced Targeting andPersonalization Increased Reach Cost Effectiveness Greater Immediacy and Interactivity
  • 40.
    Enhanced Targeting andPersonalization Increased Reach Cost Effectiveness Greater Immediacy and Interactivity
  • 41.
    Enhanced Targeting andPersonalization Increased Reach Cost Effectiveness Greater Immediacy and Interactivity
  • 42.
    v   Enhanced Targetingand Personalization Increased Reach Cost Effectiveness Greater Immediacy and Interactivity