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Keyword Research in a Mobile World #PubconAustin
The document discusses the importance of mobile keyword research in the context of an increasingly multi-device world, emphasizing that mobile search is becoming more prevalent across various industries. It provides strategies for identifying mobile-specific search behaviors, utilizing tools like Google Search Console and SEMrush to gather data on mobile keyword performance. The overall goal is to help optimize mobile SEO efforts to drive growth and improve conversions in mobile search activities.
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Keyword Research in a Mobile World #PubconAustin
- 1. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti Keyword Research in a Mobile World
- 2. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti Hello #PubconAustin
- 3. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti I SPEAK I DO SEO CONSULTING ORAINTI.COM I WRITE I’M ALEYDA I TWEET @ALEYDA #MobileKWresearch at #PubconAustin by @Aleyda from @Orainti I SHARE FB.COM/ALEYDASEOTIPS/
- 4. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti We live in a multi-device world http://www.lukew.com/ff/entry.asp?1943
- 5. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti Officially driven by multi-device search… with the mobile search share growing more & more http://searchengineland.com/its-official-google-says- more-searches-now-on-mobile-than-on-desktop-220369
- 6. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti And not only in tech heavy industries, but local, ecommerce, … and even b2b! Local Ecommerce News
- 7. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti Google still doesn’t have a mobile index but mobile optimization is a ranking factor that is becoming more & more important over time http://searchengineland.com/technically-you-can-have- completely-different-content-on-mobile-says-google-222261
- 8. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti As well as their efforts towards a Mobile Web & app search experience integration http://googlewebmastercentral.blogspot.com/2015/04/ drive-app-installs-through-app-indexing.html
- 9. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti It’s then a must to identify & target your mobile Web & app audience specific search behavior http://www.aleydasolis.com/en/search-engine- optimization/optimizing-mobile-queries-near-you/
- 10. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti Which will drive your Mobile SEO actions with an aligned strategy
- 11. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti Let’s use a few tools with mobile search data segments & filters to identify this information ONPAGE.ORG SEOMONITOR GOOGLE SEARCH CONSOLE SIMILARWEB GOOGLE KEYWORD FINDER SEMRUSH SISTRIX EXTERNALINTERNAL URLPROFILER SEARCHMAN
- 12. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti Which are those keywords bringing the highest search volume from mobile devices in your sector? 1
- 13. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti Identify those with a highest search volume coming from mobile devices at the moment GOOGLE SEARCH CONSOLE
- 14. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti Which are the pages ranking for them: Are these mobile oriented? What are their positions & CTR? ONPAGE.ORG IMPACT
- 15. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti You can also get this data with URLProfiler if you prefer to integrate GA traffic data to prioritize them GOOGLE SEARCH CONSOLE + GOOGLE ANALYTICS + URL PROFILER
- 16. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti Verify with Chrome Mobile Emulator how the pages with Lower CTR are shown in mobile results GOOGLE SEARCH CONSOLE + GOOGLE ANALYTICS + URL PROFILER
- 17. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti Use your keywords with highest mobile share as an input to expand them with additional mobile terms SEMRUSH
- 18. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti As well as those that you can identify as relevant of your own current mobile content by using TF*IDF OnPage.org TF-IDF
- 19. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti 2 Which are those terms already bringing more mobile organic search traffic to your competitors?
- 20. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti Verify which are those competitors with highest share of mobile search visibility to prioritize them SISTRIX
- 21. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti Check which are the terms for which they are getting this visibility, along their competition & traffic potential
- 22. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti Compare the terms vs. your competitors: Identify the ones with highest mobile volume & less competition
- 23. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti Check also their historical mobile rankings to see which terms they have lost & win over time
- 24. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti Which categories and area pages are they ranking with in mobile? What’s the gap vs. your content? 3
- 25. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti Check your competitors pages with highest mobile search traffic with SEMrush
- 26. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti Do the same at a subdirectory (or subdomain) level to verify which are their top mobile categories
- 27. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti Compare them vs. your own top mobile pages & areas, by using OnPage.org Impact “Directories” report…
- 28. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti … & with SEOmonitor, which will also categorize them based on topics. Use their conversion to prioritize!
- 29. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti As well as their search volume GOOGLE KEYWORD FINDER
- 30. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti And what about Mobile App keywords data? Identify and use them to expand the ones you have & identify multiplatform opportunities 4
- 31. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti Which keywords are the most used overall in your app category across your countries? SIMILARWEB
- 32. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti Which are your top competitors per country in your related categories in the Apple Store & Google Play?
- 33. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti Select those competitors with the highest share of in-store & external search traffic
- 34. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti Which are the in-store keywords used to drive traffic to the apps with highest search visibility? SEARCHMAN
- 35. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti & which are the top keywords that mobile app users are using more to look for them in external search?
- 36. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti With what type of content & results are these apps rankings for these keywords? APP PACKS APP INDEXED
- 37. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti If you’re app indexing: Which are the keywords that are already bringing visibility but low CTR to optimize? Google Search Console
- 38. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti You will have now an expanded list of your mobile keywords w/ their most useful metrics to prioritize them Search Volume Competition Relevance Seasonality Current Rankings CTR Conversion Rate Mobile Web & App +
- 39. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti It’s time to make the most out of your audience mobile search behavior… and potential!
- 40. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti To obtain sustainable & aligned mobile search growth and better conversions over time MOBILE APP MOBILE WEB
- 41. #MobileKWresearch at #PubconAustinby @Aleyda from @Orainti Questions?