This document summarizes an international SEO presentation given at SMX Paris 2014 by Aleyda Solis. The presentation stressed that international SEO requires a full strategic approach, including optimizing the international web structure, creating localized and relevant content for target audiences, and developing an international link building campaign. It provided best practices for each element, such as selecting the appropriate international web structure based on language vs. country targeting, conducting localized keyword research, and developing content optimized for the keywords and terms used in each market.
How to Succeed at Real International SEO Scenarios - #SearchLove London Aleyda Solís
International SEO presentation at SearchLove London with three of the most common International SEO challenges, learnings, actions to take and tools to use to overcome them.
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...Aleyda Solís
The app marketing world is considered a black box by many, with little information about best practices. But what if you could discover how competing apps build their marketing strategies, and see how well they work?
How to Succeed at Real International SEO Scenarios - #SearchLove London Aleyda Solís
International SEO presentation at SearchLove London with three of the most common International SEO challenges, learnings, actions to take and tools to use to overcome them.
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...Aleyda Solís
The app marketing world is considered a black box by many, with little information about best practices. But what if you could discover how competing apps build their marketing strategies, and see how well they work?
Growing your Search Results in International Markets at #inbound18Aleyda Solís
How to develop a successful international SEO process while avoiding the most common issues? Take a look at this presentation with the steps, criteria and tools to follow and use!
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLONAleyda Solís
In a multi-channel, multi-device and Not Provided age where can we go and how we can identify more revenue opportunity for our Search Marketing efforts? Take a look in this presentation!
SEO for international multilingual projectsAni Lopez
How to face a multicountry, multilanguage SEO project, Some facts, cultural aspects to take into account, technical issues, content optimization in different languages, link building and web analytics for international web projects.
How to Connect your SEO to What your Customers Really WantAleyda Solís
How to focus your SEO process to connect with your customers search behavior? Learn about the questions to ask and tools to use, as well as process to do it here.
Synodiance > SEO - Domptez Google en 2014 : Recherche universelle et SEO Mobi...Search Foresight
Formation Domptez Google en 2014 du 26/06 co-animée par Jennifer Ingrand et Jean-Pascal THYS (@jeanpascalthys)
Les objectifs de la formation Recherche universelle et SEO Mobile étaient :
- Comprendre les nouvelles opportunités du référencement naturel en 2014
- Gagner en visibilité dans les moteurs de recherche et obtenir un avantage concurrentiel
- Optimiser ses contenus pour qu'ils soient pris en compte par Google et mis en avant
- Etre autonome dans la publication de contenus enrichis
La formation Recherche universelle & SEO Mobile détaillait les points suivants :
- Evolution du contexte de recherche
- Focus SEO mobile
- La recherche universelle
- Le référencement image
- Le référencement vidéo & YouTube
- Les micro formats, les rich snippets et l'Authorank
- Le référencement local & Google My Business.
Comment lever une sanction pour liens factices de Google ?Agence web AxeNet
Vous souhaitez faire lever une sanction de Google pour liens factices ou éviter de la subir ?
Détails sur cette présentation du 16 juin au SMX Paris 2014
Growing your Search Results in International Markets at #inbound18Aleyda Solís
How to develop a successful international SEO process while avoiding the most common issues? Take a look at this presentation with the steps, criteria and tools to follow and use!
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLONAleyda Solís
In a multi-channel, multi-device and Not Provided age where can we go and how we can identify more revenue opportunity for our Search Marketing efforts? Take a look in this presentation!
SEO for international multilingual projectsAni Lopez
How to face a multicountry, multilanguage SEO project, Some facts, cultural aspects to take into account, technical issues, content optimization in different languages, link building and web analytics for international web projects.
How to Connect your SEO to What your Customers Really WantAleyda Solís
How to focus your SEO process to connect with your customers search behavior? Learn about the questions to ask and tools to use, as well as process to do it here.
Synodiance > SEO - Domptez Google en 2014 : Recherche universelle et SEO Mobi...Search Foresight
Formation Domptez Google en 2014 du 26/06 co-animée par Jennifer Ingrand et Jean-Pascal THYS (@jeanpascalthys)
Les objectifs de la formation Recherche universelle et SEO Mobile étaient :
- Comprendre les nouvelles opportunités du référencement naturel en 2014
- Gagner en visibilité dans les moteurs de recherche et obtenir un avantage concurrentiel
- Optimiser ses contenus pour qu'ils soient pris en compte par Google et mis en avant
- Etre autonome dans la publication de contenus enrichis
La formation Recherche universelle & SEO Mobile détaillait les points suivants :
- Evolution du contexte de recherche
- Focus SEO mobile
- La recherche universelle
- Le référencement image
- Le référencement vidéo & YouTube
- Les micro formats, les rich snippets et l'Authorank
- Le référencement local & Google My Business.
Comment lever une sanction pour liens factices de Google ?Agence web AxeNet
Vous souhaitez faire lever une sanction de Google pour liens factices ou éviter de la subir ?
Détails sur cette présentation du 16 juin au SMX Paris 2014
SMX PARIS 2014 : Convergence SEO, étude de cas Humanis - WAM-RéférencementDavid Eichholtzer
Convergence SEO : contenu et liens comme effet de levier
Comment nous avons doublé le trafic SEO mensuel en 4 mois, grâce à la convergence des efforts techniques, éditoriaux et de linking ?
A l’occasion de la fusion des groupes de protection sociale, Vauban Humanis, Radiance, Aprionis et Novalis Taitbout, l’équipe Digitale du nouvel ensemble, Humanis, a mis en place un plan d’actions offensif édicté par des règles simples : faire l’inventaire du “capital SEO” à disposition via les 4 sites des anciennes marques, impliquer les équipes métier, pour le faire fructifier au sein du nouvel ensemble composés de 4 sites cibles.
Intervenants :
Cédric Tamboise, Responsable SEO, Trafic & Web Analytics, Radiance Humanis - http://www.radiancehumanis.com
David Eichholtzer, Directeur et Chef de projet SEO, WAM-Référencement - http://www.wam-referencement.fr
Et si on vous livrait tous les secrets de Google Actualités ?
- Comment le moteur a évolué ces 5 dernières années
- Quels sont les critères de ranking
- Quelles optimisations mettre en place ?
- Comment l'éditorial influe sur les classements ?
- Quoi de neuf à venir ?
Présentation pour le SMX Paris 2014
Choisir une solution e commerce compatible seo : quelle plateforme vous perme...Philippe YONNET
Un tour d'horizon des principaux soucis gênants ou bloquants pour le SEO que l'on retrouve sur les principales solutions ecommerce du marché.
Comment choisir sa plateforme ? Quels sont les points d'attention ?
Recherche de mots clés - Daniel Ferradas - SMX ParisBDBLMedia
Stratégie de mots-clés :commençons par le début !
Stratégie de mots-clés et stratégie digitale sont aujourd’hui indissociables. Les mutations de Google, les évolutions des formats publicitaires et la multiplication des réseaux sociaux ont profondément modifié le rôle des mots-clés. Leur recherche et leur analyse s’avèrent de ce fait de plus en plus complexe en Search (Payant et Naturel) ou en dehors des moteurs.
Dans cette session, vous découvrirez quelles sont les méthodes pour choisir ses mots clés, trouver des idées, développer le champs lexical mais également comment l’organisation de vos campagnes peut influencer positivement vos performances. Différents types d’organisation de compte et un nouveau type de campagnes dans AdWords, les campagnes KeyWordless (PLA et DSA) seront présentées ainsi que les transformations de la recherche sur Google et leur impact sur l’approche sémantique globale d’une stratégie de référencement naturel et de présence sur les réseaux sociaux
Site mobile et SEO - les erreurs à ne pas commettreAymeric Bouillat
Référencement de site mobile: les erreurs à ne pas commettre. Conférence sur le SEO mobile lors du SMXParis 2014 avec :
- Aymeric Bouillat, Consultant SEO, Resoneo (partie présentée ci dessus) @aymerictwit
- Zineb Ait Bahajji, Webmaster Trends Analyst, Google
- Rebecca Birnbaum, Responsable des partenariats produit, google
Modérateur :
- Virgile Juhan, Journaliste, Journal du Net
Profesyonel SEO İçerik - Aleyda Solis - SEOzone 2014 Sunumu Dogan Akdag
Uluslararası SEO danışmanlığı yapan, SEO ile ilgili bir çok kaynakta yazıları yayınlanan Aleyda Solis, SEOzone 2014’te en beğendiğim sunumu gerçekleştirdi diyebilirim. Hem yüksek enerjisini yansıtarak, hem de SEO makale konusunda “İçerik kraldır” lafının çok ötesinde bilgiler vererek, detaya inerek faydalı ve ders verici bir konuşma gerçekleştirdi.
At the 2015 MnSearch Summit, Aleyda Solis delivered a great presentation titled "How to Effectively Establish & Run a Successful International Digital Marketing Strategy".
Le tendenze attuali e i tools per ottenere il massimo dalle vostre campagne SEO.
Presentazione in occasione dell'evento Digitale Rosa di Rimini | 1 Luglio 2016 | www.digitalerosa.it
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
Aleyda Solis - Conquering International Search Markets: The key ingredients f...Marketing Festival
Expanding and growing your web search presence abroad can be tough, especially if you're starting from scratch in competitive countries and industries. You now have something less to worry about though: Aleyda will share insights, actionable tips and steps to follow to maximize your chances of success learned by doing international SEO to hundreds of sites across the globe for multinational to local startups in Europe, USA and Latin America.
How to Grow your Organic Search Traffic in International Markets #ConnectaBernAleyda Solís
Learn how to make the most out of international SEO to grow your organic search results and profits from international markets: criteria, do's and dont's, tools and more.
Developing SEO audits that maximize growth #dmssconferenceAleyda Solís
Learn how to target your SEO audit to avoid the most common pitfalls while targeting it to be strategical, actionable, prioritized and continuous to maximize your SEO growth.
International SEO for E-Commerce Websites #SEJLive #SEJeSummitAleyda Solís
How to optimize your online store to rank and sell abroad? I go through the main challenges to optimize your site for international markets, giving insights about the top ecommerce platforms: Shopify, Woocommerce, Magento.
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
Strategical SEO Audits that Drive Growth at #DigitalOlympusAleyda Solís
Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
Answering with "it depends" to the SEO questions we get doesn't help to gain trust and make things happen! The solution? Learn to create your #VisualSEO assets to explain processes, workflows and help to set systems!
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Taking your International SEO to the next level at #SMXParis
1. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
taking your international seo to the next level
succeeding abroad in competitive industries
3. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
ALEYDA SOLIS
!
INTERNATIONAL SEO CONSULTANT
!
+7 YEARS EXPERIENCE IN EUROPEAN,
AMERICAN AND LATAM SEO PROJECTS
!
FOUNDER OF ORAINTI
INTERNATIONAL SEO CONSULTANCY
5. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
the formula is 50% of your current seo + 25% new web structure + 25% new language, right?
easy! it’s just about extrapolating
what you have, but in another cctld
6. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
what? one does not simply extrapolate & “succeed” at international seo!
don’t fool yourself!
8. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
you can’t compete internationally by relying on just one star player tactic
we duplicated the content and
placed it in different cctlds, but it
didn’t worked!
9. you can’t compete internationally by relying on just one star player tactic
we duplicated the content and
placed it in different cctlds, but it
didn’t worked!
#internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
zalando.fr
google.be
COUNTRY
MISALIGNMENT
ISSUES
take a look at this example
10. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
succeeding in football international seo requires
a full & multidisciplinary team effort, ESPECIALLY IN COMPETITIVE MARKETS
i’m the international link
builder
i optimized the international
web structure
i localized all the content
11. succeeding in football international seo requires
a full & multidisciplinary team effort
i’m the international link
builder
i optimized the international
web structure
i localized all the content
#internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
PIXMANIA.es
MEDIAMARKT.es
google.es
LOCALIZED,
ALIGNED &
POPULAR
AMAZON.es
here’s how to do it
12. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
to win in competitive international markets you need a FULL strategic approach
14. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
to a proactive FORWARD INTERNATIONAL LINK BUILDING CAMPAIGN
15. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
PASSING BY AN EFFECTIVE midfield LOCALIZED & RELEVANT CONTENT
16. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
develop your
international web
popularity
3create & optimize
localized content
searched by your
international
audience
2
optimize your
international Web
structure
1
let’s go through the process
18. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
identify & validate your international web targeting: language vs. country
country targeting
chile
mexico
english
english
language targeting
21. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
which criteria you should use to select your international targeting?
22. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
take also into consideration your resources restrictions & requirements
TECHNICAL
FEASIBILITY &
SUPPORT FOR MULTI
COUNTRY / LANGUAGE
SETTING
MULTILINGUAL
CONTENT
DEVELOPMENT &
UPDATE
ONGOING NATIVE
SUPPORT BUDGET &
AVAILABILITY
INTERNATIONAL
PRODUCT / SERVICE
DELIVERY
INTERNATIONAL
PRICING &
CURRENCY
INTERNATIONAL
LEGAL & OPERATION
CONSTRAINTS
23. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
select the best web structure based on your international targeting
VS
24. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
country target: cctlds vs. sub-directories vs. sub-domains
BEST TO GEOLOCATE. HARDER TO BUILD POPULARITY
SUITABLE WITH GTLDS. BEST TO LEVERAGE MAIN
DOMAIN POPULARITY. CAN BE GEOLOCATED.
SUITABLE WITH GTLDS. BEST FOR SITE WITH A HIGH
VOLUME OF PAGES. CAN BE GEOLOCATED.
25. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
LANGUAGE target: sub-directories vs. sub-domains
BEST IF YOUR CONTENT VOLUME IS NOT HIGH AND NOT SO MANY
LINK BUILDING RESOURCES
BEST TO INDEX MORE CONTENT, AVOID ADDING MORE DEPTH TO
YOUR WEB STRUCTURE AND HAVE RESOURCES FOR LINK BUILDING
26. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
AVOID SHOWING YOUR INTERNATIONAL CONTENT IN THE SAME URL, USING SCRIPTS
27. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
or using urls with parameters, leaving the urls in the initial language
28. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
optimize all of your web experience with the right language & terms
33. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
use screaming frog, deep crawl, strucr crawlers to check this
http://www.screamingfrog.co.uk/seo-spider/
34. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
AVOID RESULTS MISALIGNMENTS BY SpecifyING the language and country
OF YOUR INTERNATIONAL WEB VERSIONS using hreflang annotations
35. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
but make sure to include the right language & country code to hreflang tags
http://nerdydata.com/
37. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
refer to google’s specification when implementing the hreflang tags
https://support.google.com/webmasters/answer/189077?hl=en
38. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
use the hreflang tag generator tool and validator to verify them
http://www.internationalseomap.com/
hreflang-tags-generator/
http://flang.dejanseo.com.au/
39. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
OR USE SEO CRAWLERS TO CHECK ITS USAGE TOO
http://www.screamingfrog.co.uk/seo-spider/
40. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
YOU CAN ALSO INCLUDE THE HREFLANG ANNOTATIONS IN XML SITEMAPS
& USE THE MEDIA FLOW TOOL TO GENERATE THEM
http://www.themediaflow.com/tool_hreflang.php
41. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
use the html lang, content language meta tags & http headers to specify
your language too… making sure you’re featuring the right code
http://www.w3schools.com/tags/ref_language_codes.asp
42. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
IF YOU’RE NOT USING A CCTLD FOR COUNTRY TARGETING, YOU SHOULD GEOLOCATE EACH OF
YOUR INTERNATIONAL WEB VERSIONS WITH THE SEARCH ENGINE WEBMASTER TOOLS
43. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
use a proxy software or a google search international switcher TO VALIDATE
THAT EACH OF YOUR INTERNATIONAL WEB VERSIONS ARE CORRECTLY SHOWN IN SERPS
http://isearchfrom.com/
https://www.hidemyass.com/
44. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
BY FOLLOWING THE PREVIOUS RECOMMENDATIONS YOU will minimize
international search results alignment issues
http://semrush.com/
46. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
remember that your international audience,
although speaking the same language might not use the same terms
47. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
it’s fundamental that you develop a keyword research for each one of your
international web audiences, even if they speak the same language
search
volume,
seasonality &
competition
current
rankings &
content
existence
industry
keyword
suggestions
competitors
keywords
performance
current
keywords &
content
performance
business
goals, volume &
profitability
your
prioritized
keywords and
topics
relevance &
intent
48. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
you can start by identifying the queries already giving you visibility
from these international markets with your webmaster tools
49. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
expand and validate each of the keywords ideas, search volume
and trend using keywords tools supporting international search
http://keywordtool.io/ http://semrush.com/
50. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
you should use the specifically relevant & popular terms in each
international market to optimize your content otherwise you won’t be found
51. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
make sure that all of your content is also always aligned
with the right international audience
52. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
and avoid the temptation to automatically translate the content or use
google’s keyword market finder, as THESE ARE not completely accurate
53. otherwise you might end up alienating your
international audience with basic language mistakes
#internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
55. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
you’ll need native language support to succeed IN international seo
were you looking for a football
player or it was a soccer one?
57. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
you should build links for your foreign markets and the best way to do it
is by connecting, promoting and earning from your audience
58. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
identify who are your new competitors in each of your international
markets, their behavior, current rankings & content offering
http://www.similarweb.com/
59. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
use similarweb and semrush to identify this data
http://www.semrush.com/
60. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
research the link popularity & sources of your international search
competitors by using open site explorer and majesticseo
http://opensiteexplorer.org/
https://www.majesticseo.com/
61. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
validate the level of authority of your competitors, the
volume & quality of links they have needed to rank where they are
http://explorer.cognitiveseo.com/
62. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
verify which has been the most shared content from
your competitors in social networks and who have shared them
https://socialcrawlytics.com/
63. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
check the overall most popular content about those topics in social networks
to get additional ideas of what your international audience likes
http://buzzsumo.com/
64. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
identify the most important influencers within your community and
connect with them, as they can amplify and distribute your content
http://tribalytics.com/
http://www.twtrland.com/
65. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
with this information you’ll know the volume and quality of links you need,
which are the topics to create content and who you should promote it to
send it, I will share it with my
followers and publish about it
in my blog
66. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
start creating content (text, videos, offers) based on the identified patterns
and promote it consistently with your influencers & community
http://www.socialseeder.com/
67. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
it’s about connecting with your audience!
making the most out of their cultural characteristics & situation
68. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
now you’re ready to do international seo in competitive markets!
But before going, take a look at these tools that will surely help you
just one more thing…
69. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
with these additional resources you’ll have extra support to advance faster
http://moz.com/blog/40-plus-tools-to-
advance-your-international-seo-process
70. #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti
it’s now your time to become a star in football
your international search markets
allons-y!