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#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
GROWING YOUR SEARCH
RESULTS IN
INTERNATIONAL MARKETS
A L E Y D A S O L I S
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND2018
* SEO Consultant & Founder at Orainti
* SEO Speaker at +100 Events in +20 countries
* Author “SEO. Las Claves Esenciales.”
* Blogger in Search Engine Land & Search Engine Journal
* Featured in Forbes, Entrepreneur, Huffington Post
* European Search Personality of the Year in 2018
HELLO! I’M ALEYDA SOLIS
ORAINTI.COM
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
I’VE HAD THE CHANCE TO HELP SOME GREAT BRANDS
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND2018
TODAY I’M EXCITED TO SHARE WITH YOU
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
TAKING YOUR BUSINESS ABROAD 

IS A NATURAL WAY TO EXPAND…
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
LAUNCHING IN TOO
MANY, NON-
PROFITABLE
MARKETS
CHOOSING THE
WRONG WEB
STRUCTURE FOR
YOUR
INTERNATIONAL
MARKETS
NOT LOCALIZING
YOUR
INTERNATIONAL WEB
PRESENCE
HOWEVER, THE PROCESS CAN BECOME COMPLEX DUE TO
COMMON INTERNATIONALIZATION CHALLENGES
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
PRIORITIZING THE
MARKETS TO TARGET
SELECTING THE
RIGHT WEB
STRUCTURE
GEOLOCATING AND
LOCALIZING YOUR
INTERNATIONAL WEB
PRESENCE
LET’S SEE HOW TO AVOID THEM TO EFFECTIVELY GROW
INTERNATIONALLY IN A PROFITABLE WAY
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
PRIORITIZE THE MARKETS
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
AVOID THIS
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
IDENTIFY WHICH
COUNTRIES AND
LANGUAGES ARE
ALREADY BRINGING
TRAFFIC AND
CONVERSIONS TO
YOUR SITE
GOOGLE ANALYTICS
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18SEMRUSH TRAFFIC ANALYSIS
THOSE MARKETS
THAT YOUR
COMPETITION AND
INDUSTRY LEADERS
ARE ALREADY
PROFITING FROM
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
VERIFY WHICH ARE
THE COUNTRIES
WITH MORE SEARCH
TRAFFIC POTENTIAL
IN YOUR INDUSTRY
SEMRUSH KEYWORD MAGIC TOOL
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18SERPCHECKER.COM
CONSIDER THE LEVEL OF EXISTING ORGANIC
SEARCH COMPETITION IN THESE MARKETS
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
COUNTRY
CURRENT ORGANIC
SEARCH TRAFFIC
SEARCH
COMPETITION
LEVEL
SEARCH VOLUME
OPPORTUNITY
SEARCH
TREND IN
MARKET
SEARCH
ENGINE
USED
CAPACITY
TO
PERFORM
BUSINESS
OTHER
TRAFFIC
DRIVES
UK 100 per month High
500,000 searches
per month
Positive Google High Affiliate
Spain 50 per month Medium
300,000 searches
per month
Positive Google Low
Social
Affiliate
ALIGN THIS WITH YOUR OWN MULTILINGUAL
AND INTERNATIONAL OPERATIONS CAPACITY
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
Yes No
Yes No
IS LOCATION A FACTOR THAT INFLUENCES YOUR WEB OPERATIONS?
COUNTRY TARGETING LANGUAGE TARGETING
IS THERE ENOUGH TRAFFIC &
CONVERSIONS TO TARGET EACH COUNTRY?
IDENTIFY IF YOU SHOULD WHETHER LANGUAGE
OR COUNTRY TARGET FIRST
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
COUNTRY TARGET LANGUAGE TARGET
REMEMBER THAT THIS SHOULD BE ABOUT YOUR OWN
ORGANIZATION RESOURCES AND PRIORITIES TOO
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
Cost of international Web project
Average conversion value
=
No. of Conversions for Break-even
Average Conversion Rate
=
VERIFY IF THERE’S ENOUGH ORGANIC SEARCH
TRAFFIC TO COMPENSATE YOUR WEB ACTIVITY
NUMBER OF CONVERSIONS
FOR A BREAK-EVEN
NUMBER OF VISITS FOR A
BREAK-EVEN
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18HTTPS://WWW.ALEYDASOLIS.COM/ENGLISH/INTERNATIONAL-SEO-TOOLS/ROI-CALCULATOR/
USE THE
INTERNATIONAL SEO
ROI CALCULATOR
TO FACILITATE THE
ANALYSIS AND
DECISION
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
>
Yes No
Might be too early
BUY & SECURE
YOUR CCTLDS
FOR FUTURE
ACTIVITY
CREATE
CUSTOM
ALERTS
CREATE A PILOT
PROJECT
PRIORITIZING
MAIN PAGES
NOW YOU CAN DECIDE WHICH INTERNATIONAL SEARCH
MARKETS TO TARGET
YOUR INTERNATIONAL TRAFFIC POTENTIAL VISITS & CONVERSIONS FOR A BREAK-EVEN
CONTINUE WITH THE
INTERNATIONAL WEB &
SEO PROJECT
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
SELECT THE RIGHT WEB STRUCTURE
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
AVOID THIS
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
AVOID USING SCRIPTS OR COOKIES TO SHOW
INTERNATIONAL VERSIONS W/ THE SAME URLS
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
DON’T USE
PARAMETERS
FOR YOUR
INTERNATIONAL
WEB STRUCTURE
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
www.yourbrand.es
www.yourbrand.es/categoria-a/
www.yourbrand.com/es-es/
www.yourbrand.com/es-es/categoria-a/
es-es.yourbrand.com/
es-es.yourbrand.com/categoria-a/
IF YOU’RE COUNTRY TARGETING, SELECT BETWEEN
CCTLDS, SUBDIRECTORIES & SUBDOMAINS
CCTLDS
SUB-DIRECTORIES W/ GTLDS
SUB-DOMAINS W/ GTLDS
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
* Need less technical resources
* Need less efforts to grow popularity

* More chances to get all versions penalized if something goes bad
* Need more efforts to geolocate
* Need more technical resources
* Need more efforts to grow popularity
* Better than sub-directories to organize larger & more complex sites

* Need more efforts to geolocate
* Ideal alternative to geolocate if competition is not too high
* Need more technical resources
* Need more efforts to grow popularity with a new domain
CCTLDS
SUB-DIRECTORIES W/ GTLDS
SUB-DOMAINS W/ GTLDS
EACH HAVE PROS & CONS TO COUNTRY TARGET
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
YOU CAN’T USE SUBDIRECTORIES OR SUBDOMAINS
TO GEOLOCATE CCTLDS TO OTHER COUNTRIES
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192?HL=EN&REF_TOPIC=2370587
TAKE ALSO INTO
CONSIDERATION
THAT GOOGLE
DOESN’T
SUPPORT
“REGIONS” THAT
ARE NOT
COUNTRIES TO
GEOTARGET
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
www.yourbrand.com/es/
www.yourbrand.com/es/categoria-a/
es.yourbrand.com/
es.yourbrand.com/categoria-a/
IF YOU’RE LANGUAGE TARGETING, SELECT
BETWEEN USING SUBDIRECTORIES OR SUBDOMAINS
SUB-DIRECTORIES W/ GTLDS
SUB-DOMAINS W/ GTLDS
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
* Need less technical resources
*Need less efforts to grow popularity
*Generates a deeper url structure
*More chances to get all versions penalized if something goes bad
* Need more technical resources
* Need more efforts to grow popularity
* Generates shorter URL structure which can be better for larger sites
WHICH ALSO HAVE PROS & CONS TO LANGUAGE TARGET
SUB-DIRECTORIES W/ GTLDS
SUB-DOMAINS W/ GTLDS
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
VERIFY THE DOMAIN TYPES AND AUTHORITY OF THE
TOP SITES RANKING IN YOUR DESIRED MARKET
SERPCHECKER.COM
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
Yes
Country Language
Are your top
competitors
using
ccTLDs?
Yes
Yes
USE
CCTLDS
No
No
USE GEOLOCALIZED
SUBDIRECTORIES
YesNo
USE
SUBDIRECTORIES
USE SUB-
DOMAINS
No
CHOOSE YOUR INTERNATIONAL WEB STRUCTURE
ACCORDINGLY
WHAT’S YOUR INTERNATIONAL TARGET?
Is the domain
authority of your
competition
higher?
Is the domain
authority of your
competition
higher?
Do you need
a flatter &
differentiated
structure?
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
LOCALIZE YOUR WEB PRESENCE
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
AVOID THIS
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
MISALIGNED PAGES WILL HAVE WORSE RANKINGS,
CTR, USER EXPERIENCE AND CONVERSIONS
GOOGLE SEARCH CONSOLE
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18GOOGLE SEARCH CONSOLE, SEMRUSH, SISTRIX, AHREFS
CHECK IF YOU’RE SUFFERING FROM SEARCH RESULTS
MISALIGNMENT PROBLEMS ALREADY
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
VERIFY WHICH DOMAIN
EXTENSIONS ARE
TREATED 

AS GENERIC BY
GOOGLE TO
GEOLOCATE IF NEEDED
HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192?HL=EN&REF_TOPIC=2370587
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
REGISTER & GEOLOCATE IN SEARCH CONSOLE EACH 

SUB-DIRECTORY/DOMAIN TO COUNTRY TARGET
GOOGLE SEARCH CONSOLE
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
IT’S BETTER TO AVOID AUTOMATIC REDIRECTS 

BASED ON THE IP LOCATION
LINK REDIRECT TRACE
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
USE VPNS OR THE
CHROME DEVTOOLS
"SENSORS"
GEOLOCATION OPTION
TO EMULATE ANY
LOCATION AND VERIFY
IF YOU’RE DOING IT
HTTPS://DEVELOPERS.GOOGLE.COM/WEB/TOOLS/CHROME-DEVTOOLS/DEVICE-MODE/DEVICE-INPUT-AND-SENSORS
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
REDIRECTS CAN
GIVE A BAD USER
EXPERIENCE AND
END-UP
DAMAGING YOUR
WEB VERSIONS
CRAWLABILITY
HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192?HL=EN&REF_TOPIC=2370587
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
SUGGEST THE
RELEVANT
INTERNATIONAL 

WEB VERSION
INSTEAD
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
LOCALIZE EVERY ASPECT OF YOUR WEB 

CONTENT: URLS, TITLE, META DESCRIPTION, NAVIGATION
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
GET NATIVE SUPPORT, EVEN IF YOUR DIFFERENT
INTERNATIONAL WEBSITES ARE IN THE SAME LANGUAGE
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
TO FACILITATE THE PAGES LOCALIZATION PROCESS CREATE
A MATRIX SPECIFYING THEIR ALTERNATE VERSIONS
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
<Characteristic> <Main Keyword> in <Location>:
+<No. Of Items> by <Brand>
<Palabra Clave> <Característica> en <Ubicación>:
+<No. de Products> por <Marca>
English Title
THEN CREATE ANOTHER WITH PATTERNS TO GENERATE 

YOUR MAIN CONTENT ELEMENTS FOR EACH PAGE VERSION
Spanish Title
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
INDICATE EACH PAGE INTERNATIONAL TARGETING WITH
THEIR META & HTML LANG TAG
HTTP://BIT.LY/BINGLANG
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
AS WELL AS YOUR PAGES LANGUAGE AND COUNTRY
TARGET AND THEIR ALTERNATES WITH HREFLANG
HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/189077?HL=EN
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
English for the US
Default
Spanish for the US
English for the UK
<link rel="canonical" href="http://www.brand.com/dogs/“ />
<link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ />
<link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ />
<link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ />
<link rel="canonical" href=“http://www.brand.com/es/perros/“ />
<link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ />
<link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ />
<link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ />
brand.com/dogs/
brand.co.uk/dogs/
brand.com/es/perros/
English for the US
<link rel="canonical" href=“http://www.brand.co.uk/dogs/“ />
<link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ />
<link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ />
<link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ />
EVERY PAGE SHOULD INCLUDE ITS LANGUAGE & COUNTRY
TARGETING, AND POINT TO ITS OTHER VERSIONS
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
English for the US
Default
Spanish for the US
English for the UK
<link rel="canonical" href="http://www.brand.com/dogs/“ />
<link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ />
<link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ />
<link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ />
<link rel="canonical" href=“http://www.brand.com/es/perros/“ />
<link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ />
<link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ />
<link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ />
brand.com/dogs/
brand.co.uk/dogs/
brand.com/es/perros/
English for the US
<link rel="canonical" href=“http://www.brand.co.uk/dogs/“ />
<link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ />
<link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ />
<link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ />
WHILE KEEPING THEIR CANONICAL TAGS SELF-POINTING
TO EACH PAGE AS ITS OWN ORIGINAL VERSION
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
USE ISO 639-1
VALUES FOR
LANGUAGES 

AND ISO 3166-1
FOR COUNTRIES
HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/189077?HL=EN
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/189077?HL=EN
YOU CAN ALSO
OPTIONALLY USE
USE THE X-
DEFAULT VALUE
FOR UNMATCHED
INTERNATIONAL
VERSIONS
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
Use XML
Sitemaps in
non-flexible
sites with a
high number of
versions
Include them
in HTML in
sites with
lower number
of versions &
coding
flexibility
YOU CAN ADD HREFLANG IN THE HTML HEAD OR IN
XML SITEMAPS, AS WELL AS HTTP HEADERS
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18HTTPS://SEARCHENGINELAND.COM/AUDITING-HREFLANG-ANNOTATIONS-COMMON-ISSUES-AVOID-219483
UNFORTUNATELY,
IT’S COMMON TO
GENERATE THEM
WITH ERRORS
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
AVOID HREFLANG ISSUES BY FOLLOWING THIS
IMPLEMENTATION AND VALIDATION PROCESS
ASSESS THE
LANGUAGES AND
COUNTRIES
HREFLANG
IMPLEMENTATION
SCOPE
CHOOSE THE
HREFLANG
IMPLEMENTATION
METHOD
SPECIFY THE
HREFLANG CODE
PATTERN
MONITOR AND
TROUBLESHOOT
THE HREFLANG
IMPLEMENTATION
AFTER LAUNCH
VALIDATE THE
HREFLANG
IMPLEMENTATION
IN A TEST
ENVIRONMENT
ESTABLISH
HREFLANG BEST
PRACTICES
GUIDELINES TO
BE FOLLOWED
WHEN A NEW
PAGE IS
PUBLISHED
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
PRIORITIZE THE
HREFLANG
IMPLEMENTATION
IN THE PAGES
SUFFERING OF
RANKINGS
MISALIGNMENT
DESPITE HAVING
BEEN LOCALIZED
ALREADY
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
USE THE CORRECT
ANNOTATIONS AND
VALUES BY
GENERATING
HREFLANG
PATTERNS WITH
THIS FREE
GENERATOR TOOL
HTTPS://WWW.ALEYDASOLIS.COM/ENGLISH/INTERNATIONAL-SEO-TOOLS/HREFLANG-TAGS-GENERATOR/
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
YOU CAN ALSO
USE THE
HREFBUILDER 

FOR COMPLEX
ENTERPRISE
ENVIRONMENTS
HREFBUILDER.COM
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
VALIDATE THE HREFLANG IMPLEMENTATION 

USING SEO CRAWLERS BEFORE IT IS LAUNCHED
SITEBULB, DEEPCRAWL, SCREAMING FROG, RYTE
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
MONITOR AND FIX ANY REMAINING ISSUES WITH THE
SEARCH CONSOLE INTERNATIONAL TARGETING REPORT
GOOGLE SEARCH CONSOLE
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
WITH THESE STEPS YOU’LL BE ABLE TO TARGET, LOCALIZE
AND GROW YOUR INTERNATIONAL WEB VISIBILITY
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
IN INTERNATIONAL MARKETS THAT ARE ALSO PROFITABLE
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
PRIORITIZING THE
MARKETS TO TARGET
SELECTING THE
RIGHT WEB
STRUCTURE
GEOLOCATING AND
LOCALIZING YOUR
INTERNATIONAL WEB
PRESENCE
IT’S ABOUT FOLLOWING THESE INTERNATIONAL SEO
PROCESS STAGES
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
THANKS
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18

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Growing your Search Results in International Markets at #inbound18

  • 1. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 GROWING YOUR SEARCH RESULTS IN INTERNATIONAL MARKETS A L E Y D A S O L I S
  • 2. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND2018 * SEO Consultant & Founder at Orainti * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Blogger in Search Engine Land & Search Engine Journal * Featured in Forbes, Entrepreneur, Huffington Post * European Search Personality of the Year in 2018 HELLO! I’M ALEYDA SOLIS ORAINTI.COM
  • 3. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 I’VE HAD THE CHANCE TO HELP SOME GREAT BRANDS
  • 4. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND2018 TODAY I’M EXCITED TO SHARE WITH YOU #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
  • 5. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 TAKING YOUR BUSINESS ABROAD 
 IS A NATURAL WAY TO EXPAND… #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
  • 6. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 LAUNCHING IN TOO MANY, NON- PROFITABLE MARKETS CHOOSING THE WRONG WEB STRUCTURE FOR YOUR INTERNATIONAL MARKETS NOT LOCALIZING YOUR INTERNATIONAL WEB PRESENCE HOWEVER, THE PROCESS CAN BECOME COMPLEX DUE TO COMMON INTERNATIONALIZATION CHALLENGES
  • 7. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 PRIORITIZING THE MARKETS TO TARGET SELECTING THE RIGHT WEB STRUCTURE GEOLOCATING AND LOCALIZING YOUR INTERNATIONAL WEB PRESENCE LET’S SEE HOW TO AVOID THEM TO EFFECTIVELY GROW INTERNATIONALLY IN A PROFITABLE WAY
  • 8. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 PRIORITIZE THE MARKETS #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
  • 9. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 AVOID THIS
  • 10. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 IDENTIFY WHICH COUNTRIES AND LANGUAGES ARE ALREADY BRINGING TRAFFIC AND CONVERSIONS TO YOUR SITE GOOGLE ANALYTICS
  • 11. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18SEMRUSH TRAFFIC ANALYSIS THOSE MARKETS THAT YOUR COMPETITION AND INDUSTRY LEADERS ARE ALREADY PROFITING FROM
  • 12. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 VERIFY WHICH ARE THE COUNTRIES WITH MORE SEARCH TRAFFIC POTENTIAL IN YOUR INDUSTRY SEMRUSH KEYWORD MAGIC TOOL
  • 13. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18SERPCHECKER.COM CONSIDER THE LEVEL OF EXISTING ORGANIC SEARCH COMPETITION IN THESE MARKETS
  • 14. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 COUNTRY CURRENT ORGANIC SEARCH TRAFFIC SEARCH COMPETITION LEVEL SEARCH VOLUME OPPORTUNITY SEARCH TREND IN MARKET SEARCH ENGINE USED CAPACITY TO PERFORM BUSINESS OTHER TRAFFIC DRIVES UK 100 per month High 500,000 searches per month Positive Google High Affiliate Spain 50 per month Medium 300,000 searches per month Positive Google Low Social Affiliate ALIGN THIS WITH YOUR OWN MULTILINGUAL AND INTERNATIONAL OPERATIONS CAPACITY
  • 15. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 Yes No Yes No IS LOCATION A FACTOR THAT INFLUENCES YOUR WEB OPERATIONS? COUNTRY TARGETING LANGUAGE TARGETING IS THERE ENOUGH TRAFFIC & CONVERSIONS TO TARGET EACH COUNTRY? IDENTIFY IF YOU SHOULD WHETHER LANGUAGE OR COUNTRY TARGET FIRST
  • 16. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 COUNTRY TARGET LANGUAGE TARGET REMEMBER THAT THIS SHOULD BE ABOUT YOUR OWN ORGANIZATION RESOURCES AND PRIORITIES TOO
  • 17. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 Cost of international Web project Average conversion value = No. of Conversions for Break-even Average Conversion Rate = VERIFY IF THERE’S ENOUGH ORGANIC SEARCH TRAFFIC TO COMPENSATE YOUR WEB ACTIVITY NUMBER OF CONVERSIONS FOR A BREAK-EVEN NUMBER OF VISITS FOR A BREAK-EVEN
  • 18. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18HTTPS://WWW.ALEYDASOLIS.COM/ENGLISH/INTERNATIONAL-SEO-TOOLS/ROI-CALCULATOR/ USE THE INTERNATIONAL SEO ROI CALCULATOR TO FACILITATE THE ANALYSIS AND DECISION
  • 19. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 > Yes No Might be too early BUY & SECURE YOUR CCTLDS FOR FUTURE ACTIVITY CREATE CUSTOM ALERTS CREATE A PILOT PROJECT PRIORITIZING MAIN PAGES NOW YOU CAN DECIDE WHICH INTERNATIONAL SEARCH MARKETS TO TARGET YOUR INTERNATIONAL TRAFFIC POTENTIAL VISITS & CONVERSIONS FOR A BREAK-EVEN CONTINUE WITH THE INTERNATIONAL WEB & SEO PROJECT
  • 20. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 SELECT THE RIGHT WEB STRUCTURE #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
  • 21. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 AVOID THIS
  • 22. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 AVOID USING SCRIPTS OR COOKIES TO SHOW INTERNATIONAL VERSIONS W/ THE SAME URLS
  • 23. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 DON’T USE PARAMETERS FOR YOUR INTERNATIONAL WEB STRUCTURE
  • 24. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 www.yourbrand.es www.yourbrand.es/categoria-a/ www.yourbrand.com/es-es/ www.yourbrand.com/es-es/categoria-a/ es-es.yourbrand.com/ es-es.yourbrand.com/categoria-a/ IF YOU’RE COUNTRY TARGETING, SELECT BETWEEN CCTLDS, SUBDIRECTORIES & SUBDOMAINS CCTLDS SUB-DIRECTORIES W/ GTLDS SUB-DOMAINS W/ GTLDS
  • 25. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 * Need less technical resources * Need less efforts to grow popularity
 * More chances to get all versions penalized if something goes bad * Need more efforts to geolocate * Need more technical resources * Need more efforts to grow popularity * Better than sub-directories to organize larger & more complex sites
 * Need more efforts to geolocate * Ideal alternative to geolocate if competition is not too high * Need more technical resources * Need more efforts to grow popularity with a new domain CCTLDS SUB-DIRECTORIES W/ GTLDS SUB-DOMAINS W/ GTLDS EACH HAVE PROS & CONS TO COUNTRY TARGET
  • 26. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 YOU CAN’T USE SUBDIRECTORIES OR SUBDOMAINS TO GEOLOCATE CCTLDS TO OTHER COUNTRIES
  • 27. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192?HL=EN&REF_TOPIC=2370587 TAKE ALSO INTO CONSIDERATION THAT GOOGLE DOESN’T SUPPORT “REGIONS” THAT ARE NOT COUNTRIES TO GEOTARGET
  • 28. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 www.yourbrand.com/es/ www.yourbrand.com/es/categoria-a/ es.yourbrand.com/ es.yourbrand.com/categoria-a/ IF YOU’RE LANGUAGE TARGETING, SELECT BETWEEN USING SUBDIRECTORIES OR SUBDOMAINS SUB-DIRECTORIES W/ GTLDS SUB-DOMAINS W/ GTLDS
  • 29. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 * Need less technical resources *Need less efforts to grow popularity *Generates a deeper url structure *More chances to get all versions penalized if something goes bad * Need more technical resources * Need more efforts to grow popularity * Generates shorter URL structure which can be better for larger sites WHICH ALSO HAVE PROS & CONS TO LANGUAGE TARGET SUB-DIRECTORIES W/ GTLDS SUB-DOMAINS W/ GTLDS
  • 30. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 VERIFY THE DOMAIN TYPES AND AUTHORITY OF THE TOP SITES RANKING IN YOUR DESIRED MARKET SERPCHECKER.COM
  • 31. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 Yes Country Language Are your top competitors using ccTLDs? Yes Yes USE CCTLDS No No USE GEOLOCALIZED SUBDIRECTORIES YesNo USE SUBDIRECTORIES USE SUB- DOMAINS No CHOOSE YOUR INTERNATIONAL WEB STRUCTURE ACCORDINGLY WHAT’S YOUR INTERNATIONAL TARGET? Is the domain authority of your competition higher? Is the domain authority of your competition higher? Do you need a flatter & differentiated structure?
  • 32. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 LOCALIZE YOUR WEB PRESENCE #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
  • 33. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 AVOID THIS
  • 34. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 MISALIGNED PAGES WILL HAVE WORSE RANKINGS, CTR, USER EXPERIENCE AND CONVERSIONS GOOGLE SEARCH CONSOLE
  • 35. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18GOOGLE SEARCH CONSOLE, SEMRUSH, SISTRIX, AHREFS CHECK IF YOU’RE SUFFERING FROM SEARCH RESULTS MISALIGNMENT PROBLEMS ALREADY
  • 36. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 VERIFY WHICH DOMAIN EXTENSIONS ARE TREATED 
 AS GENERIC BY GOOGLE TO GEOLOCATE IF NEEDED HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192?HL=EN&REF_TOPIC=2370587
  • 37. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 REGISTER & GEOLOCATE IN SEARCH CONSOLE EACH 
 SUB-DIRECTORY/DOMAIN TO COUNTRY TARGET GOOGLE SEARCH CONSOLE
  • 38. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 IT’S BETTER TO AVOID AUTOMATIC REDIRECTS 
 BASED ON THE IP LOCATION LINK REDIRECT TRACE
  • 39. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 USE VPNS OR THE CHROME DEVTOOLS "SENSORS" GEOLOCATION OPTION TO EMULATE ANY LOCATION AND VERIFY IF YOU’RE DOING IT HTTPS://DEVELOPERS.GOOGLE.COM/WEB/TOOLS/CHROME-DEVTOOLS/DEVICE-MODE/DEVICE-INPUT-AND-SENSORS
  • 40. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 REDIRECTS CAN GIVE A BAD USER EXPERIENCE AND END-UP DAMAGING YOUR WEB VERSIONS CRAWLABILITY HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192?HL=EN&REF_TOPIC=2370587
  • 41. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 SUGGEST THE RELEVANT INTERNATIONAL 
 WEB VERSION INSTEAD
  • 42. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 LOCALIZE EVERY ASPECT OF YOUR WEB 
 CONTENT: URLS, TITLE, META DESCRIPTION, NAVIGATION
  • 43. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 GET NATIVE SUPPORT, EVEN IF YOUR DIFFERENT INTERNATIONAL WEBSITES ARE IN THE SAME LANGUAGE
  • 44. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 TO FACILITATE THE PAGES LOCALIZATION PROCESS CREATE A MATRIX SPECIFYING THEIR ALTERNATE VERSIONS
  • 45. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 <Characteristic> <Main Keyword> in <Location>: +<No. Of Items> by <Brand> <Palabra Clave> <Característica> en <Ubicación>: +<No. de Products> por <Marca> English Title THEN CREATE ANOTHER WITH PATTERNS TO GENERATE 
 YOUR MAIN CONTENT ELEMENTS FOR EACH PAGE VERSION Spanish Title
  • 46. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 INDICATE EACH PAGE INTERNATIONAL TARGETING WITH THEIR META & HTML LANG TAG HTTP://BIT.LY/BINGLANG
  • 47. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 AS WELL AS YOUR PAGES LANGUAGE AND COUNTRY TARGET AND THEIR ALTERNATES WITH HREFLANG HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/189077?HL=EN
  • 48. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 English for the US Default Spanish for the US English for the UK <link rel="canonical" href="http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ /> <link rel="canonical" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ /> brand.com/dogs/ brand.co.uk/dogs/ brand.com/es/perros/ English for the US <link rel="canonical" href=“http://www.brand.co.uk/dogs/“ /> <link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ /> EVERY PAGE SHOULD INCLUDE ITS LANGUAGE & COUNTRY TARGETING, AND POINT TO ITS OTHER VERSIONS
  • 49. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 English for the US Default Spanish for the US English for the UK <link rel="canonical" href="http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ /> <link rel="canonical" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ /> brand.com/dogs/ brand.co.uk/dogs/ brand.com/es/perros/ English for the US <link rel="canonical" href=“http://www.brand.co.uk/dogs/“ /> <link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ /> WHILE KEEPING THEIR CANONICAL TAGS SELF-POINTING TO EACH PAGE AS ITS OWN ORIGINAL VERSION
  • 50. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 USE ISO 639-1 VALUES FOR LANGUAGES 
 AND ISO 3166-1 FOR COUNTRIES HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/189077?HL=EN
  • 51. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/189077?HL=EN YOU CAN ALSO OPTIONALLY USE USE THE X- DEFAULT VALUE FOR UNMATCHED INTERNATIONAL VERSIONS
  • 52. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 Use XML Sitemaps in non-flexible sites with a high number of versions Include them in HTML in sites with lower number of versions & coding flexibility YOU CAN ADD HREFLANG IN THE HTML HEAD OR IN XML SITEMAPS, AS WELL AS HTTP HEADERS
  • 53. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18HTTPS://SEARCHENGINELAND.COM/AUDITING-HREFLANG-ANNOTATIONS-COMMON-ISSUES-AVOID-219483 UNFORTUNATELY, IT’S COMMON TO GENERATE THEM WITH ERRORS
  • 54. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 AVOID HREFLANG ISSUES BY FOLLOWING THIS IMPLEMENTATION AND VALIDATION PROCESS ASSESS THE LANGUAGES AND COUNTRIES HREFLANG IMPLEMENTATION SCOPE CHOOSE THE HREFLANG IMPLEMENTATION METHOD SPECIFY THE HREFLANG CODE PATTERN MONITOR AND TROUBLESHOOT THE HREFLANG IMPLEMENTATION AFTER LAUNCH VALIDATE THE HREFLANG IMPLEMENTATION IN A TEST ENVIRONMENT ESTABLISH HREFLANG BEST PRACTICES GUIDELINES TO BE FOLLOWED WHEN A NEW PAGE IS PUBLISHED
  • 55. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 PRIORITIZE THE HREFLANG IMPLEMENTATION IN THE PAGES SUFFERING OF RANKINGS MISALIGNMENT DESPITE HAVING BEEN LOCALIZED ALREADY
  • 56. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 USE THE CORRECT ANNOTATIONS AND VALUES BY GENERATING HREFLANG PATTERNS WITH THIS FREE GENERATOR TOOL HTTPS://WWW.ALEYDASOLIS.COM/ENGLISH/INTERNATIONAL-SEO-TOOLS/HREFLANG-TAGS-GENERATOR/
  • 57. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 YOU CAN ALSO USE THE HREFBUILDER 
 FOR COMPLEX ENTERPRISE ENVIRONMENTS HREFBUILDER.COM
  • 58. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 VALIDATE THE HREFLANG IMPLEMENTATION 
 USING SEO CRAWLERS BEFORE IT IS LAUNCHED SITEBULB, DEEPCRAWL, SCREAMING FROG, RYTE
  • 59. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 MONITOR AND FIX ANY REMAINING ISSUES WITH THE SEARCH CONSOLE INTERNATIONAL TARGETING REPORT GOOGLE SEARCH CONSOLE
  • 60. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 WITH THESE STEPS YOU’LL BE ABLE TO TARGET, LOCALIZE AND GROW YOUR INTERNATIONAL WEB VISIBILITY
  • 61. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 IN INTERNATIONAL MARKETS THAT ARE ALSO PROFITABLE
  • 62. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 PRIORITIZING THE MARKETS TO TARGET SELECTING THE RIGHT WEB STRUCTURE GEOLOCATING AND LOCALIZING YOUR INTERNATIONAL WEB PRESENCE IT’S ABOUT FOLLOWING THESE INTERNATIONAL SEO PROCESS STAGES
  • 63. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 THANKS #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18