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#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
GROWING YOUR SEARCH
RESULTS IN
INTERNATIONAL MARKETS
A L E Y D...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND2018
*...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
I’V...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND2018
T...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
TAKING YOUR BUSINESS ABROAD 

IS A NATURAL WAY TO EXPAND…
#INT...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
LAUNCHING IN TOO
MANY, NON-
PROFITABLE
MARKETS
CHOOSING THE
WR...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
PRIORITIZING THE
MARKETS TO TARGET
SELECTING THE
RIGHT WEB
STR...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
PRIORITIZE THE MARKETS
#INTERNATIONALSEARCH BY @ALEYDA FROM #O...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
AVOID THIS
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
IDENTIFY WHICH
COUNTRIES AND
LANGUAGES ARE
ALREADY BRINGING
TR...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18SEMRUSH TRAFFIC ANALYSIS
THOSE MARKETS
THAT YOUR
COMPETITION AN...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
VERIFY WHICH ARE
THE COUNTRIES
WITH MORE SEARCH
TRAFFIC POTENT...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18SERPCHECKER.COM
CONSIDER THE LEVEL OF EXISTING ORGANIC
SEARCH C...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
COUNTRY
CURRENT ORGANIC
SEARCH TRAFFIC
SEARCH
COMPETITION
LEVE...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
Yes No
Yes No
IS LOCATION A FACTOR THAT INFLUENCES YOUR WEB OP...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
COUNTRY TARGET LANGUAGE TARGET
REMEMBER THAT THIS SHOULD BE AB...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
Cost of international Web project
Average conversion value
=
N...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18HTTPS://WWW.ALEYDASOLIS.COM/ENGLISH/INTERNATIONAL-SEO-TOOLS/ROI...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
>
Yes No
Might be too early
BUY & SECURE
YOUR CCTLDS
FOR FUTUR...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
SELECT THE RIGHT WEB STRUCTURE
#INTERNATIONALSEARCH BY @ALEYDA...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
AVOID THIS
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
AVOID USING SCRIPTS OR COOKIES TO SHOW
INTERNATIONAL VERSIONS ...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
DON’T USE
PARAMETERS
FOR YOUR
INTERNATIONAL
WEB STRUCTURE
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
www.yourbrand.es
www.yourbrand.es/categoria-a/
www.yourbrand.c...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
* Need less technical resources
* Need less efforts to grow po...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
YOU CAN’T USE SUBDIRECTORIES OR SUBDOMAINS
TO GEOLOCATE CCTLDS...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192?HL=EN&REF_T...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
www.yourbrand.com/es/
www.yourbrand.com/es/categoria-a/
es.you...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
* Need less technical resources
*Need less efforts to grow pop...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
VERIFY THE DOMAIN TYPES AND AUTHORITY OF THE
TOP SITES RANKING...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
Yes
Country Language
Are your top
competitors
using
ccTLDs?
Ye...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
LOCALIZE YOUR WEB PRESENCE
#INTERNATIONALSEARCH BY @ALEYDA FRO...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
AVOID THIS
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
MISALIGNED PAGES WILL HAVE WORSE RANKINGS,
CTR, USER EXPERIENC...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18GOOGLE SEARCH CONSOLE, SEMRUSH, SISTRIX, AHREFS
CHECK IF YOU’RE...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
VERIFY WHICH DOMAIN
EXTENSIONS ARE
TREATED 

AS GENERIC BY
GOO...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
REGISTER & GEOLOCATE IN SEARCH CONSOLE EACH 

SUB-DIRECTORY/DO...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
IT’S BETTER TO AVOID AUTOMATIC REDIRECTS 

BASED ON THE IP LOC...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
USE VPNS OR THE
CHROME DEVTOOLS
"SENSORS"
GEOLOCATION OPTION
T...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
REDIRECTS CAN
GIVE A BAD USER
EXPERIENCE AND
END-UP
DAMAGING Y...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
SUGGEST THE
RELEVANT
INTERNATIONAL 

WEB VERSION
INSTEAD
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
LOCALIZE EVERY ASPECT OF YOUR WEB 

CONTENT: URLS, TITLE, META...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
GET NATIVE SUPPORT, EVEN IF YOUR DIFFERENT
INTERNATIONAL WEBSI...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
TO FACILITATE THE PAGES LOCALIZATION PROCESS CREATE
A MATRIX S...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
<Characteristic> <Main Keyword> in <Location>:
+<No. Of Items>...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
INDICATE EACH PAGE INTERNATIONAL TARGETING WITH
THEIR META & H...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
AS WELL AS YOUR PAGES LANGUAGE AND COUNTRY
TARGET AND THEIR AL...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
English for the US
Default
Spanish for the US
English for the ...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
English for the US
Default
Spanish for the US
English for the ...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
USE ISO 639-1
VALUES FOR
LANGUAGES 

AND ISO 3166-1
FOR COUNTR...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/189077?HL=EN
YOU C...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
Use XML
Sitemaps in
non-flexible
sites with a
high number of
v...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18HTTPS://SEARCHENGINELAND.COM/AUDITING-HREFLANG-ANNOTATIONS-COMM...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
AVOID HREFLANG ISSUES BY FOLLOWING THIS
IMPLEMENTATION AND VAL...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
PRIORITIZE THE
HREFLANG
IMPLEMENTATION
IN THE PAGES
SUFFERING ...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
USE THE CORRECT
ANNOTATIONS AND
VALUES BY
GENERATING
HREFLANG
...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
YOU CAN ALSO
USE THE
HREFBUILDER 

FOR COMPLEX
ENTERPRISE
ENVI...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
VALIDATE THE HREFLANG IMPLEMENTATION 

USING SEO CRAWLERS BEFO...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
MONITOR AND FIX ANY REMAINING ISSUES WITH THE
SEARCH CONSOLE I...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
WITH THESE STEPS YOU’LL BE ABLE TO TARGET, LOCALIZE
AND GROW Y...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
IN INTERNATIONAL MARKETS THAT ARE ALSO PROFITABLE
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
PRIORITIZING THE
MARKETS TO TARGET
SELECTING THE
RIGHT WEB
STR...
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
THANKS
#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOU...
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Growing your Search Results in International Markets at #inbound18 Slide 1 Growing your Search Results in International Markets at #inbound18 Slide 2 Growing your Search Results in International Markets at #inbound18 Slide 3 Growing your Search Results in International Markets at #inbound18 Slide 4 Growing your Search Results in International Markets at #inbound18 Slide 5 Growing your Search Results in International Markets at #inbound18 Slide 6 Growing your Search Results in International Markets at #inbound18 Slide 7 Growing your Search Results in International Markets at #inbound18 Slide 8 Growing your Search Results in International Markets at #inbound18 Slide 9 Growing your Search Results in International Markets at #inbound18 Slide 10 Growing your Search Results in International Markets at #inbound18 Slide 11 Growing your Search Results in International Markets at #inbound18 Slide 12 Growing your Search Results in International Markets at #inbound18 Slide 13 Growing your Search Results in International Markets at #inbound18 Slide 14 Growing your Search Results in International Markets at #inbound18 Slide 15 Growing your Search Results in International Markets at #inbound18 Slide 16 Growing your Search Results in International Markets at #inbound18 Slide 17 Growing your Search Results in International Markets at #inbound18 Slide 18 Growing your Search Results in International Markets at #inbound18 Slide 19 Growing your Search Results in International Markets at #inbound18 Slide 20 Growing your Search Results in International Markets at #inbound18 Slide 21 Growing your Search Results in International Markets at #inbound18 Slide 22 Growing your Search Results in International Markets at #inbound18 Slide 23 Growing your Search Results in International Markets at #inbound18 Slide 24 Growing your Search Results in International Markets at #inbound18 Slide 25 Growing your Search Results in International Markets at #inbound18 Slide 26 Growing your Search Results in International Markets at #inbound18 Slide 27 Growing your Search Results in International Markets at #inbound18 Slide 28 Growing your Search Results in International Markets at #inbound18 Slide 29 Growing your Search Results in International Markets at #inbound18 Slide 30 Growing your Search Results in International Markets at #inbound18 Slide 31 Growing your Search Results in International Markets at #inbound18 Slide 32 Growing your Search Results in International Markets at #inbound18 Slide 33 Growing your Search Results in International Markets at #inbound18 Slide 34 Growing your Search Results in International Markets at #inbound18 Slide 35 Growing your Search Results in International Markets at #inbound18 Slide 36 Growing your Search Results in International Markets at #inbound18 Slide 37 Growing your Search Results in International Markets at #inbound18 Slide 38 Growing your Search Results in International Markets at #inbound18 Slide 39 Growing your Search Results in International Markets at #inbound18 Slide 40 Growing your Search Results in International Markets at #inbound18 Slide 41 Growing your Search Results in International Markets at #inbound18 Slide 42 Growing your Search Results in International Markets at #inbound18 Slide 43 Growing your Search Results in International Markets at #inbound18 Slide 44 Growing your Search Results in International Markets at #inbound18 Slide 45 Growing your Search Results in International Markets at #inbound18 Slide 46 Growing your Search Results in International Markets at #inbound18 Slide 47 Growing your Search Results in International Markets at #inbound18 Slide 48 Growing your Search Results in International Markets at #inbound18 Slide 49 Growing your Search Results in International Markets at #inbound18 Slide 50 Growing your Search Results in International Markets at #inbound18 Slide 51 Growing your Search Results in International Markets at #inbound18 Slide 52 Growing your Search Results in International Markets at #inbound18 Slide 53 Growing your Search Results in International Markets at #inbound18 Slide 54 Growing your Search Results in International Markets at #inbound18 Slide 55 Growing your Search Results in International Markets at #inbound18 Slide 56 Growing your Search Results in International Markets at #inbound18 Slide 57 Growing your Search Results in International Markets at #inbound18 Slide 58 Growing your Search Results in International Markets at #inbound18 Slide 59 Growing your Search Results in International Markets at #inbound18 Slide 60 Growing your Search Results in International Markets at #inbound18 Slide 61 Growing your Search Results in International Markets at #inbound18 Slide 62 Growing your Search Results in International Markets at #inbound18 Slide 63
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Growing your Search Results in International Markets at #inbound18

  1. 1. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 GROWING YOUR SEARCH RESULTS IN INTERNATIONAL MARKETS A L E Y D A S O L I S
  2. 2. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND2018 * SEO Consultant & Founder at Orainti * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Blogger in Search Engine Land & Search Engine Journal * Featured in Forbes, Entrepreneur, Huffington Post * European Search Personality of the Year in 2018 HELLO! I’M ALEYDA SOLIS ORAINTI.COM
  3. 3. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 I’VE HAD THE CHANCE TO HELP SOME GREAT BRANDS
  4. 4. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND2018 TODAY I’M EXCITED TO SHARE WITH YOU #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
  5. 5. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 TAKING YOUR BUSINESS ABROAD 
 IS A NATURAL WAY TO EXPAND… #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
  6. 6. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 LAUNCHING IN TOO MANY, NON- PROFITABLE MARKETS CHOOSING THE WRONG WEB STRUCTURE FOR YOUR INTERNATIONAL MARKETS NOT LOCALIZING YOUR INTERNATIONAL WEB PRESENCE HOWEVER, THE PROCESS CAN BECOME COMPLEX DUE TO COMMON INTERNATIONALIZATION CHALLENGES
  7. 7. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 PRIORITIZING THE MARKETS TO TARGET SELECTING THE RIGHT WEB STRUCTURE GEOLOCATING AND LOCALIZING YOUR INTERNATIONAL WEB PRESENCE LET’S SEE HOW TO AVOID THEM TO EFFECTIVELY GROW INTERNATIONALLY IN A PROFITABLE WAY
  8. 8. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 PRIORITIZE THE MARKETS #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
  9. 9. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 AVOID THIS
  10. 10. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 IDENTIFY WHICH COUNTRIES AND LANGUAGES ARE ALREADY BRINGING TRAFFIC AND CONVERSIONS TO YOUR SITE GOOGLE ANALYTICS
  11. 11. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18SEMRUSH TRAFFIC ANALYSIS THOSE MARKETS THAT YOUR COMPETITION AND INDUSTRY LEADERS ARE ALREADY PROFITING FROM
  12. 12. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 VERIFY WHICH ARE THE COUNTRIES WITH MORE SEARCH TRAFFIC POTENTIAL IN YOUR INDUSTRY SEMRUSH KEYWORD MAGIC TOOL
  13. 13. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18SERPCHECKER.COM CONSIDER THE LEVEL OF EXISTING ORGANIC SEARCH COMPETITION IN THESE MARKETS
  14. 14. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 COUNTRY CURRENT ORGANIC SEARCH TRAFFIC SEARCH COMPETITION LEVEL SEARCH VOLUME OPPORTUNITY SEARCH TREND IN MARKET SEARCH ENGINE USED CAPACITY TO PERFORM BUSINESS OTHER TRAFFIC DRIVES UK 100 per month High 500,000 searches per month Positive Google High Affiliate Spain 50 per month Medium 300,000 searches per month Positive Google Low Social Affiliate ALIGN THIS WITH YOUR OWN MULTILINGUAL AND INTERNATIONAL OPERATIONS CAPACITY
  15. 15. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 Yes No Yes No IS LOCATION A FACTOR THAT INFLUENCES YOUR WEB OPERATIONS? COUNTRY TARGETING LANGUAGE TARGETING IS THERE ENOUGH TRAFFIC & CONVERSIONS TO TARGET EACH COUNTRY? IDENTIFY IF YOU SHOULD WHETHER LANGUAGE OR COUNTRY TARGET FIRST
  16. 16. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 COUNTRY TARGET LANGUAGE TARGET REMEMBER THAT THIS SHOULD BE ABOUT YOUR OWN ORGANIZATION RESOURCES AND PRIORITIES TOO
  17. 17. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 Cost of international Web project Average conversion value = No. of Conversions for Break-even Average Conversion Rate = VERIFY IF THERE’S ENOUGH ORGANIC SEARCH TRAFFIC TO COMPENSATE YOUR WEB ACTIVITY NUMBER OF CONVERSIONS FOR A BREAK-EVEN NUMBER OF VISITS FOR A BREAK-EVEN
  18. 18. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18HTTPS://WWW.ALEYDASOLIS.COM/ENGLISH/INTERNATIONAL-SEO-TOOLS/ROI-CALCULATOR/ USE THE INTERNATIONAL SEO ROI CALCULATOR TO FACILITATE THE ANALYSIS AND DECISION
  19. 19. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 > Yes No Might be too early BUY & SECURE YOUR CCTLDS FOR FUTURE ACTIVITY CREATE CUSTOM ALERTS CREATE A PILOT PROJECT PRIORITIZING MAIN PAGES NOW YOU CAN DECIDE WHICH INTERNATIONAL SEARCH MARKETS TO TARGET YOUR INTERNATIONAL TRAFFIC POTENTIAL VISITS & CONVERSIONS FOR A BREAK-EVEN CONTINUE WITH THE INTERNATIONAL WEB & SEO PROJECT
  20. 20. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 SELECT THE RIGHT WEB STRUCTURE #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
  21. 21. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 AVOID THIS
  22. 22. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 AVOID USING SCRIPTS OR COOKIES TO SHOW INTERNATIONAL VERSIONS W/ THE SAME URLS
  23. 23. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 DON’T USE PARAMETERS FOR YOUR INTERNATIONAL WEB STRUCTURE
  24. 24. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 www.yourbrand.es www.yourbrand.es/categoria-a/ www.yourbrand.com/es-es/ www.yourbrand.com/es-es/categoria-a/ es-es.yourbrand.com/ es-es.yourbrand.com/categoria-a/ IF YOU’RE COUNTRY TARGETING, SELECT BETWEEN CCTLDS, SUBDIRECTORIES & SUBDOMAINS CCTLDS SUB-DIRECTORIES W/ GTLDS SUB-DOMAINS W/ GTLDS
  25. 25. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 * Need less technical resources * Need less efforts to grow popularity
 * More chances to get all versions penalized if something goes bad * Need more efforts to geolocate * Need more technical resources * Need more efforts to grow popularity * Better than sub-directories to organize larger & more complex sites
 * Need more efforts to geolocate * Ideal alternative to geolocate if competition is not too high * Need more technical resources * Need more efforts to grow popularity with a new domain CCTLDS SUB-DIRECTORIES W/ GTLDS SUB-DOMAINS W/ GTLDS EACH HAVE PROS & CONS TO COUNTRY TARGET
  26. 26. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 YOU CAN’T USE SUBDIRECTORIES OR SUBDOMAINS TO GEOLOCATE CCTLDS TO OTHER COUNTRIES
  27. 27. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192?HL=EN&REF_TOPIC=2370587 TAKE ALSO INTO CONSIDERATION THAT GOOGLE DOESN’T SUPPORT “REGIONS” THAT ARE NOT COUNTRIES TO GEOTARGET
  28. 28. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 www.yourbrand.com/es/ www.yourbrand.com/es/categoria-a/ es.yourbrand.com/ es.yourbrand.com/categoria-a/ IF YOU’RE LANGUAGE TARGETING, SELECT BETWEEN USING SUBDIRECTORIES OR SUBDOMAINS SUB-DIRECTORIES W/ GTLDS SUB-DOMAINS W/ GTLDS
  29. 29. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 * Need less technical resources *Need less efforts to grow popularity *Generates a deeper url structure *More chances to get all versions penalized if something goes bad * Need more technical resources * Need more efforts to grow popularity * Generates shorter URL structure which can be better for larger sites WHICH ALSO HAVE PROS & CONS TO LANGUAGE TARGET SUB-DIRECTORIES W/ GTLDS SUB-DOMAINS W/ GTLDS
  30. 30. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 VERIFY THE DOMAIN TYPES AND AUTHORITY OF THE TOP SITES RANKING IN YOUR DESIRED MARKET SERPCHECKER.COM
  31. 31. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 Yes Country Language Are your top competitors using ccTLDs? Yes Yes USE CCTLDS No No USE GEOLOCALIZED SUBDIRECTORIES YesNo USE SUBDIRECTORIES USE SUB- DOMAINS No CHOOSE YOUR INTERNATIONAL WEB STRUCTURE ACCORDINGLY WHAT’S YOUR INTERNATIONAL TARGET? Is the domain authority of your competition higher? Is the domain authority of your competition higher? Do you need a flatter & differentiated structure?
  32. 32. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 LOCALIZE YOUR WEB PRESENCE #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
  33. 33. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 AVOID THIS
  34. 34. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 MISALIGNED PAGES WILL HAVE WORSE RANKINGS, CTR, USER EXPERIENCE AND CONVERSIONS GOOGLE SEARCH CONSOLE
  35. 35. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18GOOGLE SEARCH CONSOLE, SEMRUSH, SISTRIX, AHREFS CHECK IF YOU’RE SUFFERING FROM SEARCH RESULTS MISALIGNMENT PROBLEMS ALREADY
  36. 36. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 VERIFY WHICH DOMAIN EXTENSIONS ARE TREATED 
 AS GENERIC BY GOOGLE TO GEOLOCATE IF NEEDED HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192?HL=EN&REF_TOPIC=2370587
  37. 37. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 REGISTER & GEOLOCATE IN SEARCH CONSOLE EACH 
 SUB-DIRECTORY/DOMAIN TO COUNTRY TARGET GOOGLE SEARCH CONSOLE
  38. 38. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 IT’S BETTER TO AVOID AUTOMATIC REDIRECTS 
 BASED ON THE IP LOCATION LINK REDIRECT TRACE
  39. 39. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 USE VPNS OR THE CHROME DEVTOOLS "SENSORS" GEOLOCATION OPTION TO EMULATE ANY LOCATION AND VERIFY IF YOU’RE DOING IT HTTPS://DEVELOPERS.GOOGLE.COM/WEB/TOOLS/CHROME-DEVTOOLS/DEVICE-MODE/DEVICE-INPUT-AND-SENSORS
  40. 40. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 REDIRECTS CAN GIVE A BAD USER EXPERIENCE AND END-UP DAMAGING YOUR WEB VERSIONS CRAWLABILITY HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192?HL=EN&REF_TOPIC=2370587
  41. 41. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 SUGGEST THE RELEVANT INTERNATIONAL 
 WEB VERSION INSTEAD
  42. 42. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 LOCALIZE EVERY ASPECT OF YOUR WEB 
 CONTENT: URLS, TITLE, META DESCRIPTION, NAVIGATION
  43. 43. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 GET NATIVE SUPPORT, EVEN IF YOUR DIFFERENT INTERNATIONAL WEBSITES ARE IN THE SAME LANGUAGE
  44. 44. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 TO FACILITATE THE PAGES LOCALIZATION PROCESS CREATE A MATRIX SPECIFYING THEIR ALTERNATE VERSIONS
  45. 45. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 <Characteristic> <Main Keyword> in <Location>: +<No. Of Items> by <Brand> <Palabra Clave> <Característica> en <Ubicación>: +<No. de Products> por <Marca> English Title THEN CREATE ANOTHER WITH PATTERNS TO GENERATE 
 YOUR MAIN CONTENT ELEMENTS FOR EACH PAGE VERSION Spanish Title
  46. 46. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 INDICATE EACH PAGE INTERNATIONAL TARGETING WITH THEIR META & HTML LANG TAG HTTP://BIT.LY/BINGLANG
  47. 47. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 AS WELL AS YOUR PAGES LANGUAGE AND COUNTRY TARGET AND THEIR ALTERNATES WITH HREFLANG HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/189077?HL=EN
  48. 48. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 English for the US Default Spanish for the US English for the UK <link rel="canonical" href="http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ /> <link rel="canonical" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ /> brand.com/dogs/ brand.co.uk/dogs/ brand.com/es/perros/ English for the US <link rel="canonical" href=“http://www.brand.co.uk/dogs/“ /> <link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ /> EVERY PAGE SHOULD INCLUDE ITS LANGUAGE & COUNTRY TARGETING, AND POINT TO ITS OTHER VERSIONS
  49. 49. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 English for the US Default Spanish for the US English for the UK <link rel="canonical" href="http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ /> <link rel="canonical" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ /> brand.com/dogs/ brand.co.uk/dogs/ brand.com/es/perros/ English for the US <link rel="canonical" href=“http://www.brand.co.uk/dogs/“ /> <link rel="alternate" hreflang=“en-us" href=“http://www.brand.com/dogs/“ /> <link rel="alternate" hreflang=“es-us" href=“http://www.brand.com/es/perros/“ /> <link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ /> WHILE KEEPING THEIR CANONICAL TAGS SELF-POINTING TO EACH PAGE AS ITS OWN ORIGINAL VERSION
  50. 50. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 USE ISO 639-1 VALUES FOR LANGUAGES 
 AND ISO 3166-1 FOR COUNTRIES HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/189077?HL=EN
  51. 51. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/189077?HL=EN YOU CAN ALSO OPTIONALLY USE USE THE X- DEFAULT VALUE FOR UNMATCHED INTERNATIONAL VERSIONS
  52. 52. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 Use XML Sitemaps in non-flexible sites with a high number of versions Include them in HTML in sites with lower number of versions & coding flexibility YOU CAN ADD HREFLANG IN THE HTML HEAD OR IN XML SITEMAPS, AS WELL AS HTTP HEADERS
  53. 53. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18HTTPS://SEARCHENGINELAND.COM/AUDITING-HREFLANG-ANNOTATIONS-COMMON-ISSUES-AVOID-219483 UNFORTUNATELY, IT’S COMMON TO GENERATE THEM WITH ERRORS
  54. 54. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 AVOID HREFLANG ISSUES BY FOLLOWING THIS IMPLEMENTATION AND VALIDATION PROCESS ASSESS THE LANGUAGES AND COUNTRIES HREFLANG IMPLEMENTATION SCOPE CHOOSE THE HREFLANG IMPLEMENTATION METHOD SPECIFY THE HREFLANG CODE PATTERN MONITOR AND TROUBLESHOOT THE HREFLANG IMPLEMENTATION AFTER LAUNCH VALIDATE THE HREFLANG IMPLEMENTATION IN A TEST ENVIRONMENT ESTABLISH HREFLANG BEST PRACTICES GUIDELINES TO BE FOLLOWED WHEN A NEW PAGE IS PUBLISHED
  55. 55. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 PRIORITIZE THE HREFLANG IMPLEMENTATION IN THE PAGES SUFFERING OF RANKINGS MISALIGNMENT DESPITE HAVING BEEN LOCALIZED ALREADY
  56. 56. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 USE THE CORRECT ANNOTATIONS AND VALUES BY GENERATING HREFLANG PATTERNS WITH THIS FREE GENERATOR TOOL HTTPS://WWW.ALEYDASOLIS.COM/ENGLISH/INTERNATIONAL-SEO-TOOLS/HREFLANG-TAGS-GENERATOR/
  57. 57. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 YOU CAN ALSO USE THE HREFBUILDER 
 FOR COMPLEX ENTERPRISE ENVIRONMENTS HREFBUILDER.COM
  58. 58. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 VALIDATE THE HREFLANG IMPLEMENTATION 
 USING SEO CRAWLERS BEFORE IT IS LAUNCHED SITEBULB, DEEPCRAWL, SCREAMING FROG, RYTE
  59. 59. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 MONITOR AND FIX ANY REMAINING ISSUES WITH THE SEARCH CONSOLE INTERNATIONAL TARGETING REPORT GOOGLE SEARCH CONSOLE
  60. 60. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 WITH THESE STEPS YOU’LL BE ABLE TO TARGET, LOCALIZE AND GROW YOUR INTERNATIONAL WEB VISIBILITY
  61. 61. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 IN INTERNATIONAL MARKETS THAT ARE ALSO PROFITABLE
  62. 62. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 PRIORITIZING THE MARKETS TO TARGET SELECTING THE RIGHT WEB STRUCTURE GEOLOCATING AND LOCALIZING YOUR INTERNATIONAL WEB PRESENCE IT’S ABOUT FOLLOWING THESE INTERNATIONAL SEO PROCESS STAGES
  63. 63. #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18 THANKS #INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND18
  • SandraWhite60

    Nov. 23, 2021
  • JamieAlberico

    Mar. 16, 2019
  • JeanChristopheVERRO

    Feb. 13, 2019
  • OmarKher1

    Dec. 17, 2018
  • LouiseAmor

    Oct. 1, 2018
  • markuskobel3

    Sep. 7, 2018
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    Sep. 7, 2018

How to develop a successful international SEO process while avoiding the most common issues? Take a look at this presentation with the steps, criteria and tools to follow and use!

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